Car wash in a shopping center business plan. How to open an autonomous mobile car wash. What types of car washes are there?

Every day, with every kilometer, any car becomes dirty to one degree or another. We are all accustomed to seeing car washes for SUVs, minibuses and cars, but there is a catastrophic lack of places where you can wash a 20-meter-long truck. Not every production facility, much less a food warehouse, will allow dirty vehicles into its territory; such requirements for heavy-duty vehicles are more common at food warehouses. While car wash is available in almost every city for passenger cars, in the case of heavy-duty trucks the statistics leave much to be desired.

The main consumers are truck drivers, bus drivers, and subsequently fleets. Since the flight can last 5 or more days (sometimes up to 2-3 weeks), drivers have to live in their cars. There they eat, sleep and live. Naturally, the cabin must be orderly and clean. But they don’t forget about the outside of the truck, which is why they use the services of car washes.

The essence of the business idea is to satisfy the need of drivers and owners of freight transport to wash heavy vehicles, tractors, and buses.

Experts say that a car wash as a business is a very profitable business. And in order for it to generate real income, a number of important points should be taken into account

It is assumed that cash will be provided by a bank or investors, and so that the costs of starting a business are not high, a portal car wash can be leased.

Capital investments- 2740.8 thousand rubles.

Net profit- 409 thousand rubles.

Payback period- 6-7 months.

Return on sales - 68,2%.

2. Description of the business, product or service

It is planned to start a business with one portal installation costing 2.5 million rubles. After the first installation has paid for itself, it is planned to install a second portal sink.

After the two installations begin to generate stable income, it is planned to install a stationary sink with the same portal installation. It will be possible to expand the range of services, for example, by opening a tire shop, because you always need to develop.

Also open a small store of auto parts and consumables, i.e., motor oils, filters, various liquids such as antifreeze, antifreeze, diesel fuel mixtures, etc. Later, open a car wash for passenger cars.

3. Description of the sales market

This business is just beginning to gain momentum in our country. And it is not developing very quickly at the moment. It is not very developed in our city either.

Truck washing as a business is not only a promising, but also a highly profitable enterprise. Profits from such activities can significantly exceed the income received from car washes for passenger cars.

Just compare the cost of the service:

For the owner of a car, washing the car costs 250 rubles. (average price of service).
The minimum cost of washing trucks varies from 1,000 to 2,000 rubles.

Therefore, it is worth actively developing this industry, it will bring considerable profit and will enable truck owners to keep their freight car clean, and will provide people with jobs.

In our city, according to the 2gis portal, there are 9 car washes for trucks. There are more than 45 car washes for passenger cars. These are the main competitors. Most of them are located on the outskirts of the city, i.e., in places where there is a fairly large flow of cars.

Car wash place

Competitive advantage is expected to be achieved through the choice of location for the car wash and additional services. The car wash site is located along Dachnoe Highway.

Because Since this area is located on the outskirts of the city, the flow of both trucks and cars is ensured, especially in spring, summer and autumn.

4. Sales and marketing

5. Organizational structure

First you need to decide on the form of business organization. There are two options here: either registration as an individual entrepreneur (individual entrepreneur), or “opening” a legal entity, for example an LLC. Each of these forms has its own pros and cons, so to make it easier to make a choice, you need to familiarize yourself with each of them in more detail.

Both for registration as an individual entrepreneur and for opening a legal entity it is required state registration, the order of which is determined Federal law on registration of legal entities and individual entrepreneurs. When contacting the registration authority, it is necessary to draw up an application in the prescribed form, prepare and submit constituent documents, and also pay the state fee.
The next step will be to obtain permits that allow you to engage in a car wash business.

In particular, these are:

permission from local authorities who are in charge of the territory where it is planned to open a car wash. To receive it, you must submit a letter of request to the city or district administration for the allocation of a land plot for its construction;
car wash project being developed design organization. Mandatory this project must comply with current sanitary-epidemiological, architectural, environmental and fire standards and be agreed with the authorities responsible for compliance with all these standards;
permission from the architecture committee, sanitary and epidemiological station, environmental protection department, fire protection and labor protection for the provision of washing services Vehicle. If at least one of the conclusions listed here is missing, the project will not be approved;
an act of permanent or temporary possession of land, which is drawn up after approval of the project. Only after receiving this document you are allocated land and given a warrant for the construction of your facility.

This is a list of basic documents that are required to open a car wash. Special requirements according to their composition and form, no.

6. Financial plan

7. Risk factors

Let's evaluate possible risks project on a 5-point scale.

External:

Possible changes in legislation. Risk assessment - 1. This risk can tighten the environment for business development and reduce the level of profitability. Compensation is carried out at the organizational moment when introducing a form of government, type of ownership and form of taxation.
War, natural disasters, cataclysms, accidents and emergencies. Risk assessment - 1. The event can objectively lead to large material losses. Property may be severely damaged or destroyed. However, this risk is regulated by the insurance service.
Opening of new car washes in a city with a population of 410,000, lowering prices by competitors. Risk assessment - 3. As we have already said, demand exceeds supply, but income may fall slightly. This is regulated by the creation of a personal customer base, active promotions and the development of interesting offers. It is necessary to reward the client for his correct choice.
Seasonal reduction in the number of services. Risk assessment - 5. This risk does not have clear time limits. It all depends on the weather. This risk is managed marketing policy, shares, reduction in the number of employees.

Due to the fact that the number of vehicles on the city streets is increasing, the number of enterprises that provide related services to car owners is also growing. It is worth considering that during operation, the car needs not only maintenance, replacement of parts and Supplies, but also in care. One way to maintain it is to keep your vehicle clean. Therefore, it will have priority. Some owners clean their car at home, but not everyone has this opportunity, especially since in most cases this can result in a fine being issued.

A ready-made business plan for a car wash with calculations can be used both as an information guide for a novice entrepreneur and in obtaining.

The goal of this project is to discover own business in the provision of vehicle maintenance services. A number of services will be offered to potential consumers - cleaning the car interior and body, polishing body parts.

The required amount of funds to start your own business

In order to implement a business plan for a car wash and tire service, you need to have a little more than 2 million rubles on hand. Of this amount, the owner of the future business can invest only 300 thousand rubles. Thanks to the fact that they exist, we have the opportunity to receive 1 million 800 thousand rubles from a banking institution.

If we consider the car wash business plan from scratch and from economic indicators, then annually we have the opportunity to receive a net profit in the amount of 989 thousand 406 rubles. The payback of the funds that we will invest in the development and opening of our organization will occur no earlier than in two years.

At the stage of starting a business, you need to invest money in the following:

Construction of a car wash from scratch for two cars will cost 1 million 800 thousand rubles.
Transportation of material for construction and installation - 150 thousand rubles.
Obtain permission from all regulatory authorities to conduct activities - 40 thousand rubles.
Unforeseen work during the project implementation – 50 thousand rubles.

Thus, in order to open a car wash from scratch, you need to spend 2 million 100 thousand rubles.

Choosing a tax system

We plan to register the future organization as an individual entrepreneur at the place of registration of the owner. As a system, you should choose a simplified system - simplified tax system. The amount of tax paid under this system will be 15% of the organization’s net profit.

To date, a sample car wash business plan has begun the implementation process at the following points:

The registration process has been completed at the place of registration. The registration certificate has been received.
In order to be able to construct a car wash, you need to have a plot of land with an area of at least 80 square meters. We found this site; it is owned by the city administration. We rent it, the cost under the rental agreement will be 10 thousand rubles per month.
A modular structure will be used for the construction of the car wash. For these purposes, the market was monitored and a reliable supplier was carried out, which has established itself among entrepreneurs with the best side. The process of preparing documents for delivery has begun.
The staff will include five people - one administrator and four vehicle washing specialists.

We will provide our clients with the following range of services:

Washing vehicle body parts. This service will be provided by two specialists within ten minutes, and the average cost will be 250 rubles.
Car interior cleaning, the average cost of a check for this service is 1 thousand rubles.
Body polishing services. Customers will be provided with liquid wax polishing of body parts. The cost of such a service is approximately 400 rubles.
Accompanying services. In addition to the basic types of services that are standard for all car washes, we will be able to offer services for cleaning wheels, removing traces of insects and much more. The price will be 100 rubles.

We plan to carry out our activities from 10-00 to 20-00 hours.

Marketing Plan

Due to the fact that the number of vehicles on the roads and streets is increasing, the need for using car wash services is also growing. A car wash business plan with calculations will be calculated for potential consumers with an average income level.

In order to ensure a constant flow of visitors, it is best to build a car wash near a gas station. This arrangement will allow you to significantly save on advertising or the organization will not need it at all. The population of the area in which our organization will be located can reach 30 thousand residents.

Thanks to the fact that we will build two boxes, we will be able to avoid a long queue of customers. This is important, since it is possible to avoid the client leaving for a direct competitor due to the long waiting time for an appointment.

According to preliminary data, every day we will accept 30 vehicles for service - that’s 15 cars for each bay. If you consider that the average cost of a service is about 350 rubles, then you can earn 10 thousand 500 rubles per day, and 315 thousand rubles monthly.

But do not forget about seasonality, when the number of visitors will increase sharply and decrease significantly in the cold season.

Let's consider the possible profit size by season:

Spring – 504 thousand rubles.
Summer – 157 thousand 500 rubles.
Autumn – 472 thousand 500 rubles.
Winter – 126 thousand rubles.

Based on these data, it follows that you can earn 3 million 777 thousand rubles annually.

Production plan

A modular building has a number of advantages:

Small investment to start a business.
Carrying out the construction of a building in a short time.
Due to the fact that the building is modular, there is no need for installation and costly construction work.
This building can be safely moved to another location. According to technical data, it can be rearranged no more than 30 times during its entire operation.

Staff

We plan to hire:

Four washers with a salary of 26 thousand 600 rubles.
One administrator – 15 thousand rubles.

In total, 109 thousand rubles will be spent on this monthly.

Financial plan

TO fixed costs We will include the following organizations:

Remuneration of employees - 109 thousand 400 thousand rubles.
Payments to the insurance fund - 32 thousand 820 rubles.
The rental agreement for the premises is 10 thousand rubles.
Purchase of fuel – 30 thousand rubles.
Purchase of detergents – 15 thousand rubles.
Disposal of all waste during the work process - 7 thousand rubles.
Unforeseen expenses - 10 thousand rubles.
The total amount you will have to spend is 214 thousand 220 rubles.

The main expense item for a car wash is paying employees. However, this is . The annual net profit will be 989 thousand 406 rubles.

Possible earnings

The annual net profit will be 989 thousand 406 rubles. Payback on the funds we invested in starting a business is possible no sooner than in two years.

Purchase of equipment

To work you need to purchase:

Overpass.
Ventilation system.
Washing equipment.
Washing chamber.

All this car wash equipment is included in a modular structure. If desired, you can purchase additionally.

Documentation

To do this, you will need to write an application, attach a copy of your passport, and a receipt for payment of the state fee.

OKVED code

This code is required for registration. For our activities we choose 45.20.3.

Permit to operate

In order to open a car wash, you must obtain permission from all regulatory authorities. You also need to have permission to build a car wash on the selected plot of land.

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to open a self-service car wash to provide a range of affordable and high-quality services to customers in a city with a population of more than 1 million people. The establishment's main source of income is payment for the use of specialized washing equipment. Self-service car wash offers an automated service, with the help of which the client independently takes care of his car. The advantages of this business include:

Demand for this type of service;

High throughput;

The price is 1.5-2 times lower compared to conventional car washes;

Savings on personnel costs;

High level of income.

The target audience is car owners who value quality, speed and low cost of car wash services. Price segment – average.

Investment costs in the amount of RUB 5,533,000. aimed at the construction of a self-service car wash, landscaping of the territory, the purchase of specialized equipment and the creation of a working capital fund.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

Every year in Russia the number of cars grows by 1.5 million units. According to the traffic police, over the past 10 years the vehicle fleet of Russians has increased by 65%.

Rice. 1 – Dynamics of the Russian passenger car fleet

Professional kit for creating business ideas

3. DESCRIPTION OF GOODS AND SERVICES

When organizing a car wash, we considered two key parameters - geographical location and equipment that provides a range of services. The profitability of a car wash depends on these two parameters.

Plot. The most significant issue when organizing a car wash is finding a suitable site and collecting all necessary documentation for the construction of a car wash. We will choose a convenient location for the car wash, since its profitability depends on this. The most attractive areas for a car wash are those located in an area of high but slow traffic:

parking lots of mega-complexes, shopping centers;

parking lots;

areas at the entrance to residential areas;

busy city streets;

entrance to the city.

The most suitable area is the area behind the traffic light. While waiting for the green signal, the driver can examine the surroundings and will definitely notice advertising sign or a sign leading to a car wash.

After choosing a site, you must contact the local administration and inform about your intention to open a car wash in this area. You should also find out the status of the site - the land must be intended for industrial construction. Another important nuance– availability of necessary communications or the ability to connect power to electricity, sewage, water supply.

The next stage is the preparation of construction and permitting documentation. The list of required documentation includes:

Permission from the SES;

Permission from the fire department;

Permission from town planning authorities;

A copy of the self-service car wash project certified by BTI;

Permission from the environmental service.

If the site is rented, the following should be added to the specified list:

Land plan;

Plan of the building to be built;

Permission from the local executive committee.

Approval of the project will take up to 6 months, the construction and commissioning stage will take 2-3 months. On average, it will take about a year to launch a car wash built from scratch.

The entire stage of car wash construction is shown in Fig. 2.

Rice. 2 – Stages of creating a self-service car wash

Ready ideas for your business

It should be noted that the demand for car wash services has a pronounced seasonality - the greatest demand for car wash services is in the fall and spring, and in the summer and winter the demand decreases significantly. Therefore, the time of opening a business must be planned in advance in order to hit the peak of consumer demand.

Equipment and services. Customers will give preference to a sink that is equipped with a convenient and quality equipment, having wide functionality at an optimal cost. Most self-service car wash machines provide the following types of services with an average price per 1 minute of use:

Water supply - knocking down dirt and foam from the car body with water (20 rubles)

Foam - applying contactless foam to the car body (50 rubles)

Air - blowing out residual moisture from locks and rubber seals with compressed air (5 rubles)

Wax – applying a protective layer of wax, which ensures quick drying and protection from dirt (30 rubles)

Osmosis - churning with water without salts to prevent marks and streaks when drying (30 rubles)

Vacuum cleaner - dry and wet cleaning of the interior and trunk of a car using a vacuum cleaner (10 rubles)

Turbo wash - washing the car body with a mixture of water and non-contact emulsion chemicals, designed to eliminate special contaminants (40 rubles)

Self-service machines allow you to choose the required set of services, which determines the cost of washing. The average cost is 150 rubles.

Ready ideas for your business

Manufacturers offer different kinds equipment, the cost of which depends on the set of functions and the number of expected parking spaces. The average cost of 1 set of equipment is 470 thousand rubles - manufacturers such as Avant, Alles, CW TECH fall into this price segment.

The most budget-friendly equipment option is offered by the domestic company Aqua-Group: 6 packages - from minimal to premium, differing in the range of functions. The cost of such equipment ranges from 220 to 470 thousand rubles.

It is recommended to organize a car wash with 3 or more stations - otherwise the car wash will be unprofitable. This business plan considers a self-service car wash with 4 parking spaces. To organize a car wash with 4 stations, an area of about 250 m2 is required. The rent of such a site in an average Russian city will range from 50 to 150 thousand, depending on the availability of communications and the location of the facility.

Thus, fully equipping 4 self-service car wash stations will cost approximately 2 million rubles. It is also possible to purchase washing equipment for rent. For example, the Moi-sam car wash chain offers equipment with a rental fee of 44 thousand rubles/month. This business plan assumes the use of washing equipment from the manufacturer Aqua-Group, Premium package: the cost of a set of equipment for 4 posts is 1,480,000 rubles, the throughput is 576 cars per day. This equipment includes all the basic features above.

4. SALES AND MARKETING

To organize a self-service car wash, we chose to create an independent enterprise with its own brand.

A memorable name is a way to attract consumer attention. The assistance of naming specialists will cost an average of 6,000 rubles - the price includes the development of a brand, logo, and name. Of course, this is an optional expense item.

Ready ideas for your business

The most effective advertising for a car wash is outdoor advertising. It is recommended to install the sign 2 km before the car wash. Manufacturing and installation of one sign next to road signs costs on average 15,000 rubles. To increase the effectiveness of outdoor advertising, it is planned to produce two signs that can attract required amount clients.

5. PRODUCTION PLAN

The target audience is car owners for whom speed, quality and low price of services are important.

The work schedule is around the clock, which will increase the number of clients.

To operate a 24-hour self-service car wash, two operators are required who work in shifts. The operator advises car wash clients, monitors clients’ compliance with the rules for using car wash equipment, refills consumables, and maintains order in the car wash area. A repair specialist conducting service maintenance is also required. The specialist is expected to work part-time.

Table 2 – Optimal staff of a self-service car wash and payroll

Insurance premiums amount to 32.06% of the payroll, that is, 22,442 rubles. Thus, personnel costs, taking into account all deductions, will amount to 92,442 rubles.

The average number of car wash clients per day is 40 cars per post, that is, the car wash will receive 160 cars per day. Based on an average bill of 150 rubles, daily revenue will be 24,000 rubles, or 720,000 rubles per month. At maximum load of a car wash with 4 stations, the daily revenue will be 86,400 rubles, or 2,592,000 rubles per month.

6. ORGANIZATIONAL PLAN

In order to implement the project, an individual entrepreneur is registered. The form of taxation is the simplified tax system with the object of taxation “revenue” at a rate of 6%. Types of activities according to OKVED-2:

45.20 “Services for maintenance and repair of vehicles" - it is recommended to indicate as the main one, in addition you can indicate:

45.20.3 Vehicle washing, polishing and similar services.

50.20.3 Provision of other types of vehicle maintenance services

77.39 Renting and leasing of other types of transport, equipment and materials not included in other groups.

It should be noted that lawyers do not advise specifying vehicle washing as the main activity, since in fact, at a self-service car wash, the main service is the rental of specialized equipment, and car washing is carried out directly by the client. Based on this fact, the Federal Tax Service classifies the activities of self-service car washes as “the provision of services for the rental of special equipment and working space for washing cars for rent.”

7. FINANCIAL PLAN

The financial plan includes permanent and variable costs. To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of construction, equipment and inventory.

Table 3 - Initial investment

Expense item	Price, rub	Notes
Development (receipt) of design and permitting documentation
Construction		Average indicator according to the Aqua-Group company website
Specialized equipment for 4 posts		Washing equipment manufactured by Aqua-Group, Premium package, 4 stations

Individual entrepreneur registration, stamp, account registration
TOTAL:	5083000

It is important that the initial investment should include the cost of renting a plot in the first months while the project is underway. construction works(3 months * 150,000 rubles). Thus, the required amount of initial investment will be 5,533,000 rubles.

Table 4 - Monthly expenses

The financial plan of the project is given in Appendix 1.

8. EVALUATION OF EFFECTIVENESS

The payback period of the project with an initial investment of 5,533,000 rubles is 20 months. The net monthly profit of the project upon reaching planned sales volumes will be 250,000 rubles. It is expected that the target indicators will be achieved in the sixth month of operation of the car wash. Return on sales in the first year of operation is 33%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

We list the main risk factors when creating a self-service car wash and ways to respond to threats. TO internal risks relate:

Poor choice of location for a car wash. This risk has the highest probability and significant consequences. A qualitative geomarketing analysis of the area, infrastructure, and traffic flows will allow you to eliminate the wrong decision, which will allow you to more accurately assess the level of sales taking into account the density of potential consumers.

Technological risks, which include incorrectly selected equipment, breakdowns, and misuse of technological capacities, which can lead to the stoppage of business processes. This risk can be reduced with regular monitoring of equipment serviceability, high-quality after-sales service, competent choice of equipment.

Low level of personnel competence. Irresponsible attitude towards property and poor quality of service can lead to serious financial losses. To avoid this, systematic control, financial motivation, and standardization of personnel work are necessary.

External risk factors:

Opening new points in relative proximity, dumping direct competitors. The emergence of new car washes will lead to a redistribution of the customer base and profits. Reducing this risk is possible by creating your own client base, developing a unique trade offer and stimulating consumer loyalty.

According to the traffic police, today about forty million passenger cars are registered in our country. At the same time, there are only about ten thousand car wash stations. It turns out that on average there is only one car wash for every four thousand cars. Such facilities are distributed unevenly across cities, and often there are simply not enough of them in many localities. What can we say about various federal-level highways, when there is not a single car wash for many kilometers next to a busy road. It is known that any car periodically needs this service, otherwise its severe contamination can lead to serious problems during operation.

Statistics show that most car owners wash their cars about once a week. Consequently, even in a small city with a population of 10 thousand or more people you can get a large number of regular customers.

It is also worth considering that cars are washed not only physically, but also legal entities. Consequently, it is possible to conclude contracts for the regular provision of services with various organizations in the city.

Criteria for choosing a place to work

In order for an enterprise to be successful and profitable, you should be very careful in choosing a suitable place to work. First of all, a wide and convenient access to the car wash is required. The absence of a large congestion of cars will attract a large number of customers and ensure good performance. Many unprofessional drivers also strive to get to a place where they can stop their car without difficult maneuvers.

It is advisable that there is a busy highway nearby, along which cars constantly pass - this will allow you to get more visitors. Naturally, in this case, people will come on the recommendation of friends who see the car wash by chance while passing by. If the route connects one settlement with another, then this will be an even greater advantage, since after long journey Many motorists want to wash their car and at the same time take a little break from the trip.

The room must be connected in advance to all communications used. It is also recommended to select a room that has an additional area under a canopy - it will allow clients to shelter from rain and sun. Equipping the surrounding area with lighting will allow you to work successfully and attract customers even in the dark.

An additional advantage here will be the location of car services, parking lots or auto parts stores nearby. These companies will attract target audience and will help increase the influx of customers.

Documentation

To organize a business, you must prepare the following documents:

certificate of registration of individual entrepreneur or LLC;
approved car wash project;
lease agreement for land and premises for a car wash;
contract for connection to the electrical network;
- contract for the purchase of water or connection to the water supply system;
an agreement for the disposal of used water, various waste and other products from the operation of a car wash.

You will need to spend 200,000 rubles on paperwork and obtaining permits.

Room

To fully operate a car wash, it is recommended to rent a premises of approximately 100 square meters. If the approximate rental rate is 500 rub. for 1 sq. m., then, therefore, the monthly rental costs will be 50,000 rubles.

If the premises and the surrounding area are not prepared for the operation of a car wash, then the following expenses will be required:

Finishing – 240,000 rubles.
Water supply and drainage - 300,000 rubles.
Installation of equipment for work – 50,000 rubles.
Landscaping – 100,000 rubles.

Total: 690,000 rubles.

Equipment

The equipment used must be professional and reliable - this will protect yourself from breakdowns and associated costs. It is recommended to choose trusted manufacturers who provide long warranties for their products. To open a car wash, you must purchase the following equipment:

Devices high pressure(AVD) without heating (2 pcs.) – 180,000 rubles.
Fine water purification filters (2 pcs.) – 24,000 rubles.
Foam nozzle (2 pcs.) – 10,000 rubles.
Installation kit (2 pcs.) – 24,000 rubles.
Manual switch “clean - reverse” (2 pcs.) - 24,000 rubles.
Water vacuum cleaner (1 piece) – 45,000 rubles.
Membrane filter (1 pc.) – 3,000 rubles.
Autonozzle (1 pc.) – 2,000 rubles.
Water purification system (1 piece) – 300,000 rubles.
Pressure increase module (1 pc.) – 50,000 rubles.

Total: 662,000 rubles.

Car wash staff

Particular attention should be paid to the selection of personnel - for this you can post messages in in social networks and on free message boards. The enterprise requires four people to work in shifts. One accountant-cashier is also required. Monthly salary expenses will be distributed as follows:

Car washers (4 people) – 96,000 rubles.
Accountant-cashier (1 person) – 30,000 rubles.

Total: 126,000 rubles.

Financial plan

When opening a car wash, one-time expenses will be:

Registration of permits – 200,000 rubles.
Preparing premises and territory for work – 690,000 rubles.
Purchase of equipment – 662,000 rubles.

Total: 1,552,000 rubles.

Monthly expenses will be distributed according to the following items:

Employees' salary is 126,000 rubles.
Rent of premises – 50,000 rubles.
Purchase of auto chemicals and consumables – 30,000 rubles.
Electricity and water – 30,000 rubles.
Unforeseen costs (dismissal of employees, equipment breakdown, etc.) – 30,000 rubles.

Total: 266,000 rubles.

Thus, the initial investment will be 1,818,000 rubles.

Profitability calculation

The car wash will be open daily from 08.00 to 23.00.

The average load of one post per day will be 22 cars. Consequently, the two posts will receive an average of 44 vehicles each day. It turns out that within a month the car wash will be able to service 1,320 cars.

The average bill at a car wash is 300 rubles.

Eventually total profit per month will be 396,000 rubles. Net profit after paying all taxes and monthly expenses will be approximately 120,000 rubles.

Approximate return on investment period: 16 months.

Risk analysis

It is natural that when operating a car wash there will be certain risks, and if possible they should be minimized.

1. Poor location of the car wash.

The problem can be avoided by conducting a detailed analysis of the area in advance. It is also necessary to study traffic flows and the presence of competitors that may be nearby.

2. Problems with regulatory authorities.

To minimize such problems, you should document all permits using proven law firm. In case of any misunderstanding in this regard, you should immediately contact and resolve the problem together with professional lawyers.

3. Equipment breakdown.

All equipment will have warranty period services. It is also recommended to check it periodically. In the event of a breakdown, the equipment should be repaired at the appropriate technical centers.

4.Lack of experienced workers.

To attract reliable employees, decent compensation will be offered wage. Car washers without relevant experience will receive on-the-job training.

Conclusion

As practice shows, most Russian car washes have been operating successfully for decades. This certainly indicates very positive indicators in this area. The business is quite profitable, since these services are always in demand. If desired and possible, it will be possible to increase the number of boxes for cars, expand the staff and make the operation 24 hours a day. It is also possible to open a store selling auto parts, consumables and accessories next to the car wash.

Approximate data:

Monthly income – from 210,000 or 165,000 rubles.
Net profit - from 39,100 or 28,475 rubles.
Initial costs – from 728,800 rubles.
Payback – from 1 year 9 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will compile detailed business plan small stationary car wash with calculations.

The car wash provides services for car washing, polishing, chemical cleaning of the interior, and engine washing. Please note that the work will be performed by people, this is not an automated car wash. But professional equipment will be used for the work, allowing the work to be completed faster than usual. This will be a relatively small car wash.

In general, a car wash as a business is considered only by those who have their own premises for this activity or there is an opportunity to build it on your own land. Then this business profitable. If you rent a room, it turns out to be less profitable, and such a room is not easy to find. Nevertheless, to draw up this business plan, we considered the option of rented premises.

Market analysis

The market analysis of this industry was covered in. I would like to dwell on the consideration of competitors and methods of combating them.

The main competition will be from large, well-known enterprises throughout the city. Fortunately, there are few of them. The main methods of dealing with them are better offers, promotions, discounts, quality services, and their availability. Advertising will also be an important factor. A properly planned business always begins with the development of an advertising campaign.

Small car washes won't cause much harm. If they are far from our location, they will not have any effect at all. But you will have to compete with those car washes that are located nearby. Here the main tool of struggle will be advertising. You will have to spend a lot of money on outdoor advertising. Moreover, these will not only be signs, but also various signs and posters. It is very important to think through promotions and change the price in accordance with seasonal demand. This flexibility will allow you to stay in the black even in times of calm, attracting more and more new clients.

If speak about potential buyers , then these will be people with cars, naturally. Mostly men aged 20 to 55 years. This contingent gives preference to the quality of service; consumers in this segment do not pay special attention to interior decoration. Income potential buyers average and above average. Low-income citizens tend to wash their cars on their own.

Women also use car washes. They pay attention to appearance workers, their grooming, the presence of signs. Today, women driving have become significantly younger. It is worth focusing on ladies aged 20-45 with average and high incomes.

SWOT analysis

When opening your own hand car wash, you need to do thorough research. It is worth resorting to SWOT analysis. This technique allows you to study a business comprehensively, point out shortcomings and opportunities.

It is customary to divide factors into external and internal. The former cannot be influenced or changed. These include:

Possibilities:

An increase in the number of cars and, as a consequence, an increase in the number potential clients, demand for the service.
Growing income of the population.
Reduced level of competition.
Free entry to the market, no barriers.
Possibility of opening a related business (car service, for example).
Providing related services.
Sale of spare parts, car care products, etc.

Threats:

Increased competition.
Increase in tax burden.
Legislative changes (eg reintroduction of licensing).
Decreased demand due to economic downturn and less purchasing power.
Forced move to a new place.
The need to comply with SES requirements (especially those related to water and premises maintenance).
Seasonality of business, a sharp decline in income as a result.

Internal factors can be changed, shortcomings can be worked on, and eliminated. A strengths use them to your advantage, strengthen their influence. Internal factors include:

Strengths:

Relatively low level of competition in the selected territory.
Favorable location.
Opportunity to hire experienced workers.
Search favorable conditions rental premises.
Low costs for providing services (especially raw materials).
Acceptability and availability of prices for customers.
The cost of the service may change.
Low follow-up costs.
Almost all costs are directly related to the volume of work, which reduces possible losses to a minimum.

Weak sides:

Lack of experience in this field.
Lack of regular customers.
Zero business reputation organizations.
The limited demand is due to the area of the rented premises.
Working with water requires constant cleaning and maintaining cleanliness, which is very difficult in these conditions.
Unprofessionalism of workers.
Lack of training courses and specialist training.
Lack of motivation among employees.
Quite a long and serious stage of preparing the premises.

All this must be taken into account when opening your own car wash.

Opportunity Assessment

In this type of business, the greatest demand occurs in the spring-autumn period. There is a lull in the cold season. But this does not mean that people do not use car wash services at all. They just do it a little less often. During such a period, it makes sense to reduce the cost of services provided, increase advertising costs, and make it more aimed at the “casual” consumer.

Our manual car wash will operate according to the following schedule:

Total: 79 hours per week and 338 hours per month.

Specialists will be needed for the work. There will be 2 teams working, each consisting of 2 people. The senior is responsible for working with clients, that is, he makes calculations and accepts payments. At the end of the working day, the premises are cleaned using hand washes by both workers. They will work 2 through 2 to achieve greater efficiency and proper rest between working days.

You will not need a secretary or administrator to work. In fact, the administrator will be the senior person in the team, and there is no need to receive phone calls - specialists will work on site. If it is necessary to receive calls for recording, then it is advisable to appoint an administrator, who can also be the entrepreneur himself.

As such, there is no need to develop your own website either. Unless you can limit yourself to a business card website or a group on social networks, which the entrepreneur himself can run, adding information about ongoing promotions, discounts, offers, and prices.

An accountant is also not necessary for an entrepreneur. You can either use the services of specialized companies, or. Moreover, today there are many auxiliary services for working and submitting reports directly via the Internet.

Organizational and legal aspects

Registration of your own company. This could be an individual entrepreneur or an LLC. The cost of registration on your own will be 800 rubles (payment of state duty). The OKVED code will be 20.3 — Provision of other types of vehicle maintenance services. This code is also valid for 2016.
An entrepreneur can choose the simplified tax system or UTII. In the second case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
If you need to accept payment from a client by bank cards, That .
Order of Rospotrebnadzor No. 776 dated November 21, 2005 (clause 19) specifies the documents required to obtain a SEZ.
Car wash services do not have to be certified. This is a purely voluntary matter.
By purchasing necessary equipment, you need to take care of the availability of documents that will greatly simplify opening the sink. This includes an environmental agreement “Environmental Protection”, a license, certificates, and a standard expert opinion.
It is important to comply with all sanitary and fire regulations. This will simplify the procedure for obtaining the appropriate permits.
When using a cash register, its registration is required before the organization’s work begins.
It is worth obtaining an agreement with the appropriate company for the removal of solid household waste. In this case, cleaning the surrounding area will not be necessary. Get dirty environment will not be, all work will be carried out indoors (a large garage, fenced on all sides and preventing water and dirt from entering the external environment).
There must be an agreement for the provision utilities(electricity, water).
The rental agreement must be official!

The success of a car wash is half (if not more) dependent on the right location. Most often, owners locate their car washes near city entrances, highways, near major city roads, and border posts.. Such places are very successful. After all, we must not forget that almost all clients will be “random”; in this type of business it is quite difficult to form your own client base. But we need to work on this.

It is also worth thinking about the size of the room. In our case, 2 cars can be serviced at the same time. Therefore, you will have to equip 2 workplaces. You can rent a slightly larger space, which will provide the possibility of future expansion.

Marketing plan

Price policy:

There is no point in lowering the cost during the “season”. People use car wash services here and now. Almost none of them compare prices, but stop at the one that is on the route. But in the cold season, you can reduce the cost, but at the same time advertise throughout the city, offer promotions, discounts, and favorable conditions.

The high level of competition in this type of business necessitates the use of advertising, and a lot of money will have to be spent on this.

The main types of advertising that really “work” include ( don't forget about its quality!):

Usage billboards. They should be as informative, vivid and memorable as possible.
Posting information at nearby gas stations. The method is relatively cheap, but very effective.
It is worth thinking about holding promotions. For example, “Only today you get interior cleaning with a 50 percent discount if you wash your car with us!”.
Handing out business cards. You don’t need to dwell on this, but it’s better to give it to customers who have already arrived to you, so that they visit the car wash again.
Placement of sign board. This is especially true when located near a highway or near a large supermarket. Such a shield should be colorful, catchy, and quite large.
You might think about providing your clients with a corner for leisure, free tea, coffee (this will be especially important in winter, when any visitor will not mind warming up).

Calculation of projected income

We will make calculations for winter time and the rest of the period separately.

Production plan

We have already mentioned the location of the premises. It is worth choosing a garage in a suitable location. The ideal option would be if it has already been prepared for car wash operation.

It is very important to establish a system for water supply, its subsequent filtration, purification, and removal. All this costs a lot. We must not forget that filters can operate at temperatures not lower than +5 degrees. This means that you need to take care of heating the room. All this will be included in the refurbishment. But if you have a central water supply, then filters are not needed.

The necessary equipment includes tools such as vacuum cleaners, hand washers (usually from Karcher), compressor units, etc. Don't forget that we are equipping 2 workplaces.

The work of specialists was mentioned above. Their income will be formed as follows:

Foreman - 33% of shift revenue.
Assistant foreman - 27% of shift revenue.

Interest includes tax deductions and insurance premiums.

Organizational plan

Financial plan

Period	December January February	Other months
Monthly income	210,000 rubles	227,500 rubles
Expenses
Rent	15,000 rubles	15,000 rubles
Advertising	4,500 rubles	5,000 rubles
Wage	90,000 rubles	95,000 rubles
Purchasing detergents and necessary supplies	2,500 rubles	3,000 rubles
Communal payments	5,000 rubles	5,000 rubles
Taxes, insurance premiums (approximately)	45,000 rubles	48,000 rubles
Total:	162,000 rubles	171,000 rubles
Net profit	48,000 rubles	56,500 rubles
Profitability	17,2%	18,6%

Payback: 21 months, that is, 1 year and 9 months. We remind you that if you have your own premises, the payback will come faster.

Risks

The main risks will be:

High SES requirements, fines. Eliminate possible losses possible by following all the necessary standards.
High level of competition. Offering quality services, pursuing a serious advertising policy. Developing a clientele (even though it’s difficult).
Wrong location choice. Before starting work, it is necessary to conduct geomarketing research that will help you choose the most profitable location for a car wash.
Unqualified personnel. It is important to carefully select candidates, conduct some kind of training, hire probation. You can motivate workers by piecework wages(actually, as in our example).
Force majeure. This may include equipment failure and possible natural disasters. In the first case, it is necessary to timely check the equipment, repair it and re-equip the car wash, which will reduce the risk of breakdowns to a minimum. The second factor is related to weather conditions; here it is important to strengthen your own car wash and isolate it from external influences. This can also include pipe breaks and temporary water outages. Here, unfortunately, it is almost impossible to protect yourself. Water reserves in this large quantities it won't work. Yes, and she will borrow great amount places.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

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