What is popular abroad now? European business ideas that do not yet exist in Russia: how to create a profitable and unique business. Business built on human laziness

If you are looking for new business ideas in Russia, and you yourself want to get ahead of the market for goods and services in Russia, then you need to look for new business ideas that do not yet exist in Russia. The best foreign unusual business ideas from Europe, America, China, Japan and other countries.

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7 foreign business ideas that are not yet in Russia

There are quite a few variations of international and local business that are taking root well in all corners of the planet. It is quite difficult to determine their source, since the process began in many states at once. Below will be listed best business ideas that do not exist in Russia.

Idea #1. Server water heating

Company Nerdalize implements ideas for small businesses in Russia. She proposed heating water in the house using servers, which allows the homeowners and the owner of the data servers to benefit. The essence of the innovation is as follows:

• A special heater receives energy from the server (computer) cooling system;
• This approach allows you to save about 40% of energy and reduce costs (in Holland they voice a savings figure of 300 euros per year for an average home);
• Environmental benefits by reducing carbon dioxide emissions.

At the moment, the Nedalize startup has become quite successful and has received impressive investment in 320,000 euros.

Something similar was offered in Germany by the company Cloud&Heat, but for the installation and purchase of the server they asked for at least $15,000. Nerdalize installs servers for free, charging only a subscription fee, which is actually more profitable than a simple monthly electricity fee.

Idea #2. Car service aggregator

A foreign business idea with a car service aggregator got a good start. In most regions of Russia this type there is no business yet, so there are great prospects for its implementation. There can be two options:

1. Creating your own website and concluding agreements with services;
2. Search for a suitable franchise operating within the brand throughout the country ( for example, “V-AUTO SERVICE”).

According to the above franchise, the cost of entry will be about 135,000 rubles for assistance in organizing, providing access to a large project and other nuances, while the potential income is stated to be over 100,000 rubles monthly. The only task on the part of the entrepreneur will be to conclude contracts with local car services.

Thus, this foreign business idea is quite fresh for Russia, and given the number of car owners, it is also relevant.

Idea #3. Automatic key making machine

Automation manual labor It is increasingly taking over the world, gradually moving to the Russian space. Today, artisans who specialize in making keys may lose their jobs, since you can now make a copy of a key simply using a machine in a shopping center or other place.

This idea is being used very actively abroad, but in Russia so far the process is moving slowly, especially in regions where income levels are lower. Special machines are available from various brands, such as: MinuteKey, KeyMe and others.

The cost of the service is not much different from the masters (from 100 to 250 rubles, depending on the complexity of the key). The required investment is 200,000 – 300,000 rubles to purchase a machine, so due to low popularity, the idea may take a long time to pay off.

However, progress is inevitable; sooner or later Russia will be filled with these machines. If you want to participate in the new trend, then don’t hesitate.

Idea #4. VR broadcasts of sporting events

An excellent and modern business idea with minimal investment. Virtual reality is a fairly new phenomenon for the whole world, but unlike Russia, most countries are trying to actively introduce innovations into their lives. In particular, this affected sports matches, which can now be watched with glasses virtual reality, gaining a sense of location in a real stadium.

In the future, in the next 5 years, 360-degree video and broadcasts of matches in this format will become widespread, but the implementation of the idea will require a lot of effort and consideration of hundreds of legal nuances.

Idea #5. Esports children's camp

E-sports has firmly established itself throughout the world, gaining particular popularity in Asian countries, where the preparation of e-sports players is treated as state project. In Russia, such hobbies are treated with caution, but this does not prevent the industry from developing extremely quickly.

Organizing a camp will require taking into account many factors that are not much different from a regular child care facility (food, entertainment programs, accommodation). E-sports will be one of the entertainments here, but we must not forget about a full life. On a smaller scale, the camp can be turned into a simple eSports section.

To organize and build your own similar camp, you will need a fairly large sum; as a rule, it is easier to agree on a partnership with already open children’s camps. Investments will only be required for equipment and hiring counselors; the rest depends on the agreement with the camp.

Idea #6. Electronic coffee subscription system

Morning coffee in the office or before work is a popular way to tone up. Many people drink coffee this way every day, spending considerable sums in total. Special coffee subscriptions have long been popular abroad, which are valid in various restaurants and cafes. In Russia, only recently one similar system appeared - “ Coffee Cup».

The benefits of the subscription are that:

• Its owner can save up to 60% on the cost of coffee; just show your subscription in the application to the seller or waiter in a cafe participating in the program, and also provide a special code;
• The distributor of the subscription will receive about 25 rubles from each cup and more if coffee is ordered in bulk by corporate clients;
• Restaurants and cafes also benefit, because they receive additional advertising and customers.

It is also interesting that virtually no investment is required if you work together with Coffee Cup. It is enough to become a partner and agree on cooperation with local cafes, after which you will make a profit ( net profit on the network is about 240,000 rubles monthly). Otherwise, if you have capital, you can try to create your own subscription system and compete with Coffee Cup. It is enough to recruit a team of partners, develop a website and mobile app.

Idea #7. Wedding gift aggregator

Enough interesting idea, in which they invested Social Capital amounting to more than 40 million dollars. The application was called " Zola" This is a wedding gift service that has the following features:

• Newlyweds select a list of things on the app that they really need;
• Guests pay for the selected items if possible.

The service has a high level of usability, is very easy to manage and convenient.

Russia is currently far from such ideas, but it is possible to try something similar. This will definitely require considerable capital investment, in the absence of which it is possible to come up with a lightweight analogue with less potential that does not require complex development.

American business ideas that do not exist in Russia

New ones that do not exist in Russia are born every day, but only some of them actually work. America has great financial capabilities due to cheap lending, so American unusual and new business ideas that do not exist in Russia are quickly brought to life.

Idea #1. Aggregator of cafes and restaurants with delivery

This niche is already gaining momentum in our country, but some cities do not yet have worthy competitors. A striking example is Delivery Club with food delivery from many restaurants, which is often included in ratings of the best business ideas in Russia. It is difficult to find a worthy replacement for them, and in some cities there is no Delivery service, but there is someone to deliver.

The idea is simple:

1. A website and application is created with menus of various restaurants and cafes (McDonalds, KFC, Subway, etc.);
2. People are asked to order products at a certain price;
3. Service employees buy food from a cafe and deliver it to the customer.

The profit comes from the markup on food, plus delivery fees. The idea clearly came from America, but perhaps the train in this niche is already leaving. However, if you have capital, you can compete with Delivery Club, or work in small cities where they have not yet reached.

Idea #2. Salad designer

An interesting idea from the USA, similar to Subway, which allows you to create salads in high-traffic areas and cafes. In America, one of these cafes is Chop't, in Russia there are no similar analogues yet.

As customers of such cafes note, the cost of a salad ranges from $8 and above; some people bought ingredients for $15.

A lot of investments will be required, over 500,000 rubles, to implement such an idea, because you need your own cafe, various permits and compliance with sanitary requirements.

The income from a decent restaurant or cafe can be unlimited, and can be scaled within a franchise throughout the country. Thus, the salad designer is an interesting analogue Subway, which appeared in the USA. It can be adapted to many variations of network cafes.

Idea #3. Street phone charging

Recharging the battery on the street or on a bus has long gained popularity in other countries. Many note that it all started in the USA. In New York, there are similar chargers almost everywhere.

In Russia, it will be quite difficult to implement such an idea, because it is more likely social project, requiring government permits and support.

Monetization is usually carried out by promoting your own brand; there are no paid charges, so income can only come from profits from a government contract during installation.

As a result, the idea of ​​street charging is interesting, but a business can only be made from it if you have connections in government agencies Oh. In addition, it will take time for Russia to come to the conclusion that most cities on a federal scale need to be equipped with such innovations.

Idea #4. Interactive Lunch and Grill

Such restaurants have actually existed for a long time in the USA and in many other countries; you can probably find them in Russia too, but in very, very rare cases.

The idea is that the client is provided with raw meat and seafood, which he grills on coals for himself right at the table and eats.

People are primarily interested in the emotions they receive, when everyone can fry meat the way they want, feel the smell, and so on.

To implement interactive cooking, you will need to have a cafe-restaurant, plus considerable investment in equipment ( at least 5,000 USD by US standards). Profit is unlimited.

Idea #5. Flower Hostel

Not only pets, but also plants need care during a long vacation. In the USA, the so-called “ hotels for flowers" In Russia, similar institutions already exist, especially in the capital, where progress is in full swing. The regions, as usual, lag behind in this regard, which opens up great opportunities for entrepreneurs.

Today there are already many successful cases in this niche, let’s highlight the main nuances:

• For storing flowers of various sizes they usually charge from 2 to 5 rubles per day;
• More than 40 small pots can be placed on one square meter, which will bring in over 80 rubles per day and 2,400 rubles per month, which is not bad for a business idea with minimal investment;
• Volume growth depends on the region and opportunities, business advertising;
• Although in most cases there is practically no need for investments for such a business, the income is not great.

A flower hostel is a great overseas business experience, as many people need to take care of flowers while on vacation. It is difficult to predict income; it all depends on the scale of the city and the degree of advertising activity; of course, all this can only be classified as a small business.

Idea #6. Sale of bags with speaker

The next option is to sell briefcases and bags with a built-in Bluetooth speaker. Modern teenagers very often use such devices in everyday life, so the device will fit well into the trend taken from the USA.

The price of the portfolio depends on the quality of the speakers and varies from 2,000 to 10,000 rubles. The main option for starting a business is the wholesale purchase of briefcases and bags, and then the resale of bags in your own outlets and online stores. To start, you will need a capital of about 100,000 rubles or more, depending on offline or online sales.

potential profit in the region of 30,000 - 50,000 rubles per month and above.

Reselling trendy items like backpacks with speakers is an interesting business option. A lot of different new products are appearing in the financial center of the world - the USA.

Idea #7. Phytowalls made from plants

A narrow and innovative niche - the design of phytowalls from plants in offices and residential buildings. Another name is “ vertical gardening" There are very few companies in Russia in this direction; basically everything is concentrated in Moscow, so in large regions the path is free, practically without competitors.

Peculiarities:

• Phytowalls and phytomodules will require initial investment, now there are manufacturers in Russia (price per 1 square meter from 10,000 to 30,000 rubles);
• Profit from 50,000 rubles per month and is not limited, depends on the scale of the city, region;
• Large customers will become a gold mine - shopping centers and corporate offices.

In general, phytowalls are a trend recent years, since many participants are actively breaking into the niche, so you should hurry when choosing this direction.

Idea #8. Holiday car rental service

A striking example of an interesting business idea from the USA is the FlightCar car rental service. The idea is to rent out the cars of those who leave them at the airport while on vacation. The owner of the car receives a profit and the founder of the service provides some legal guarantees.

In the USA, the owner of a car is paid 15 USD per day, and if it is rented, then an additional 10 USD per day.

American business idea with car rental is quite good way earn extra money while on vacation, but there are also a number of problems associated with timely return of the car and other aspects.

European business ideas that have not yet come to Russia

Following in the footsteps of the USA, we present to your attention new business in Russia, taken as an example from European countries, which are no less developed and open to innovation.

Idea #1. Bicycle cafe

This type of cafe is still developing in Europe under the Velokafi brand, but has already managed to make a splash and gain a reputation. The idea is that visitors to the cafe enter it on a bicycle and can have a snack or drink coffee without getting off.

This approach relieves congestion in bike parking areas and prevents potential bike thefts.

To open in Russia, an investment of at least 500,000 rubles and approval from the municipality will be required, the potential profit is about 15,000 - 30,000 rubles per month.

A considerable number of cyclists travel around Russia, but parking for them is rare, so this business an idea from Europe can attract a lot of attention and visitors.

Idea #2. A store with selections of products based on recipes

All over the world and in Europe, the use of non-standard solutions is always valued. One of these was a store selling ready-made selections of products according to various recipes.

The point is to provide absolutely all the products needed to prepare a particular dish. For example, all products for preparing Greek salad or Caesar, for various soups, etc. It’s convenient for a person to not have to look for different products in different stores and buy them in excess. It is profitable for the store because it can make a markup.

As is known, retail products requires considerable investment and business registration, so you need capital from 1,000,000 rubles. Potential income depends on the size of the city and the chain of stores; at one point it can vary from 30,000 to 200,000 rubles per month.

As a result, a selection of products is an original solution for a grocery store that can bring novelty and add convenience to people. Such unusual business the idea may well take root in Russia.

Idea #3. Chocolate designer

This idea was first implemented in France by designer Elsa Lambine and her chocolate brand “ Sweet Play" The idea is that a person is given the opportunity to create his own modification of chocolate online, both in terms of fillings and appearance.

Process self-creation of your chocolate gives pleasant emotions and allows you to create ideal gifts for loved ones. It is not surprising that the service quickly gained popularity.

Today there are already companies making chocolate self made, so in the first stages you can start working on a service with minimal investments in a similar style, and later open a full-fledged production.

Thus, the chocolate designer is again a non-standard solution for the usual purchase of chocolate, which appeared in France. In Russia, such an idea can be successful with a competent approach to marketing.

Idea #4. Vending with goods for travelers

Unusual vending is a fairly common phenomenon in Europe. Of course, there are vending machines with absolutely useless goods that are easier to buy in a store. You need to focus on urgency and speed. One of these areas is the sale of goods for travelers directly at airports.

Peculiarities:

• The machine contains chargers, headphones, shoes, clothes and other things for long trips that a person might forget.
• The cost of the machine depends on the model and ranges from 150,000 to 200,000 rubles.
• Also, you will have to negotiate and pay for rent at the airport, which is not always possible. In this case, prices are completely individual.

In general, vending is a very popular area; people find it convenient to buy goods quickly and without consultants. Non-standard solutions from Europe will work very well in Russia.

Idea #5. Vending with the sale of rolls

The next option for unusual vending is the sale of rolls. There are a lot of such machines in Europe, and they are in good demand. In Russia, they are already trying to implement similar ideas; for example, they often sell sets of rolls in supermarkets, but branded vending can work well.

Automatic food storage machines are more expensive than regular ones, their cost is in the region of 250,000 - 300,000 rubles. Additional investments will be required to purchase rolls from trusted suppliers.

Approximate income depends on the location of the machine and can vary from 10,000 to 20,000 rubles per month. The machine will require daily maintenance.

As a result, unusual vending with rolls is a great idea from Europe, which can be easily adapted in Russia. In the vastness of the capital, such machines are already found, but more often they still try to open the delivery of rolls, so there will be practically no competitors.

Idea #6. Healthy food restaurant with calorie counting

We continue with original ideas that came from Europe. The next interesting solution is a healthy food restaurant, where calories, proteins, carbohydrates and fats are calculated, and dietary recommendations are given depending on the goal. A healthy lifestyle, losing weight and gaining weight have become a very fashionable trend in recent years, which opens up great opportunities for restaurant business.

Organizing a unique restaurant business is not an easy task; it will require significant investments of 1,000,000 million rubles or more. Much depends on the scale of the city; in small settlements there will not be an audience capable of perceiving fashionable trends in a healthy lifestyle. Potential profit - over 100,000 rubles per month.

Restaurant with calorie counting - unique idea from Europe, which can be well implemented in large Russian cities. At the moment, the niche is poorly developed; there are only a few establishments of this kind.

Idea #7. Construction of non-standard houses

Any niche has many narrow areas, and construction is no exception. Europe took advantage of this fact, which led to the popularity of highly specialized construction companies who build original houses in a non-standard design. By non-standard we mean trendy designs in minimalist and other styles with panoramic windows and other attributes.

The company will need an impressive portfolio to win new customers.

Setting up a construction business is always a major investment and considerable risks associated with hiring experienced workers and foremen. To organize a worthy company you will need at least 2,000,000 rubles. Potential profit over 300,000 rubles per month. In larger cities the profit will be higher; in small regions it makes no sense to open such a company.

Thus, Building bussiness is still relevant, especially if you choose trendy trends and narrow specialization. There are very few such companies in Russia; for the most part, organizations are focused on churning out monotonous cottages with a minimum of extravagant solutions.

Idea #8. Taxi passes

Many people know what a revolution Uber and similar services have made in the world of taxis. In Europe, they went further, knowing that many people and businessmen travel by taxi, and created special subscriptions for almost unlimited trips.

To sell subscriptions, it is not necessary to organize your own taxi agency; sometimes it is enough to enter into partnership agreements, but not all companies make such concessions. When opening your own taxi, you need to have a budget of at least 1,500,000 rubles.

Season tickets are rarely found in Russia today; the approximate price in Moscow is 26,000 rubles per month for 60 minutes of travel per day, which, when calculated, allows the subscription holder to save about 10,000 rubles.

Such taxi passes are beneficial provided that you need to travel up to 50 km per day. They will sell well in large cities of Russia, where the level of wages is much higher than in the regions.

5 business ideas from China

Not only Western countries are distinguished by interesting solutions and business ideas, but also Eastern ones. The current section will present business ideas from China that do not yet exist in Russia.

Idea #1. Paid 3D printing

A real innovation for the whole world was the production of 3D printers, which make it possible to print any shapes and products. Today, it is not difficult to obtain a 3D printer; as a result, enterprising citizens have appeared who sell various products printed on such devices, and also carry out custom printing. The whole trend started in China, where the trend gained particular popularity.

A good 3D printer will cost the owner around 500,000 rubles. Everything that costs less is low-quality and amateur level.

3D printing can be organized as an analogue of a modern copy center with enormous capabilities. In this case, you will need to rent an office, as well as additional investments in components and Consumables to the printer.

Printing on 3D printers is something new that is still very little widespread in Russia. Using a solution from China such as paid 3D printing and selling various products made using a 3D printer could become a real trend in the next decades.

Idea #2. Esports business

As you know, Asian countries are famous for their serious attitude and love for e-sports. We already mentioned the creation of an eSports camp for children at the beginning of the article, now we will talk about a more serious direction - sponsorship and cooperation with eSports teams, promotion of eSports brands, etc.

The business model of an esports organization is based on advertising contracts with other companies. Before full-scale work, you should at least secure good partners. You need to have connections both among professional players and among potential sponsors. Initial capital- at least 500,000 rubles.

Another option is to make money through special services for e-sportsmen, selling gaming equipment and organizing large tournaments. Here the scale is completely different and larger investments are required.

In theory, the esports business looks very attractive and has great prospects, but in practice in Russia it is still lagging behind in terms of development. Most teams have foreign sponsors, and Russian corporations are just beginning to take their first steps in advertising and brand promotion through e-sports.

Idea #3. Restaurant with robots

D another interesting destination in China and others eastern countries are robots that have already begun to participate in business. For example, there are restaurants and cafes where special robots act as waiters; they bring food and can take orders. One of these robots has already been installed as an experiment at Domodedovo Airport.

Today, similar robots are already sold in Russia, the price starts from 500,000 rubles per piece.

Robots in a restaurant are interesting and new, but in terms of return on investment they are far from ideal. Considering that one robot costs as much as opening a separate cafe in the region, such ideas are not accessible to everyone in Russia, but in China they are par for the course.

Idea #4. Roll chips

Eastern countries are also famous for their unique dishes and cuisine, which quickly gain popularity when introduced into the business of another country. At one time, Japanese rolls received such success, but China has its own rolls in the form of potato chips. They are often sold on the streets and are a kind of fast food.

To open a business you will need an amount of 200,000 rubles. This includes the purchase of a special device for spiral chips, as well as a deep fryer and other equipment. Depending on the place of sale and distribution, income can be in the region of 20,000 - 50,000 rubles per month.

In general, roll chips are an analogue of French fries and any variations of fast food, but since they are not widely distributed, they will act as a “novelty” for many people.

Idea #5. Game account promotion company

As already mentioned, computer and online games are simply super popular in China, so there is a huge demand for upgraded accounts for various games. Of course, such a business will not reach a large scale in the post-Soviet space, but as an idea for a small business in Russia it is quite suitable. We already offer such services for Dota 2 and CS: GO, and in China they make money even on simple games like Farms.

Promotion of game accounts is not entirely serious, rather small business, vaguely reminiscent of eSports trends. In theory, such an idea can “take off” and bring good income against the backdrop of the popularity of a game, but all this will only be a temporary phenomenon.

5 Japanese business ideas

No less amazing business ideas from Japan that are not yet in Russia. The Japanese have a completely unique mentality and ways of doing business. Let's pay attention to some Japanese types of business.

Idea #1. Alcohol second-hand

Similar stores began to open in Japan back in 2013 under the Liquor Off brand. The idea is to resell used alcohol that is at home but has not yet been opened.

The key advantage of second-hand alcohol is its affordable prices. The Russian mentality could accept this kind of establishment, but resolving legal issues will not be easy, so it is not yet possible to predict profits.

Idea #2. Capsule hotel

Japan has always been distinguished by its special traditions and approach to life. A capsule hotel has become a kind of analogue of a kind of hostel, which essentially provides a kind of solitary space, but at the same time is a hostel.

To open a capsule hotel, you will need to purchase a premises with a large area, as well as its renovation and arrangement, which will cost at least 10,000,000 rubles. Capsules are sold separately from special manufacturers, for example, “ KOTOBUKI" The cost of one capsule costs approximately 100,000 rubles, 6 capsules will occupy approximately 15 square meters. meters.

Idea #3. Cafe with surprises

The essence of a cafe with a surprise is that here you can order a dish for yourself or the next guest, or taste a surprise prepared for you. Similar cafes have existed in Japan for a long time, but in Russia they began to appear in isolated cases only recently.

In appearance, this is an ordinary cafe, the business plan is not much different from restaurants and cafes, you just need to position yourself differently. In Russia, cafes with surprises are still a novelty, they are difficult to find, so this is a free niche in Russia.

Idea #4. Cocktail designer for a bar

We have already mentioned websites that create chocolate and salads, but in Japan we went further and started designing drinks in a bar through an app. The activity is quite fun and allows you to get special emotions. Of course, a bartender is still needed to control the process and make cocktails ordered through the designer.

A special terminal or several of them will be required so that customers can place an order, like at McDonalds. Can be used in large clubs and concerts. This approach can relieve the queue and speed up the process of preparing drinks.

Such a constructor is well suited as an idea for improving an already existing business in the form of a club with a bar where there is a large number of of people.

Idea #5. Cafe for singles

An interesting discovery was a cafe where lonely people come, but instead of leaving such guests alone, they sit down with human-sized characters from a fairy tale called “The Moomins.” In Japan there is already a whole network of such cafes under the brand Moomin House Cafe. You can choose other characters as neighbor toys, investments in Stuffed Toys for each table it will cost approximately 5,000 - 10,000 rubles apiece.

There are no establishments of this kind in Russia yet. Due to its specifics, this business idea, which does not yet exist in Russia, can only work successfully in large cities.

Conclusion

Foreign business ideas that do not exist in Russia are found all the time. There are unique options from a variety of countries: the USA, Japan, Europe and China. These may be non-standard options for cafes, vending machines and shops.

Typically, all categories of entrepreneurship require significant investments, because innovative ideas for small businesses are rare in Russia. In addition, in most cases, a non-standard business is difficult to adapt to the Russian mentality; it may take a long time for the product or service to be accepted by the local audience, and often it may not turn out to be a profitable business at all.

In addition, the staff does not constantly improve their qualifications, but changes professions, superficially becoming familiar with each new one. Features of the external environment Russian business Also, the features of doing business are directly related to external environment in which the company is forced to operate. The first such feature in Russia is the large institution of mediation. Western businessmen can independently enter the European market to purchase goods; Russian entrepreneurs are rarely able to do without the help of intermediaries.

Corruption is one of the most vexing business problems in Russia. Honest business It is extremely difficult to function in our country, given that assistance from the state and the legal framework in Russia are insufficient.

EIC network free search for business partners in Russia and abroad

Attention

This is a new business from Europe and so far it can only be in demand in big cities or megalopolises of Russia. Due to the fact that sushi and rolls are a product that quickly deteriorates, it is better to install vending machines selling them where there is a lot of traffic, so that the product is sold out as quickly as possible and fresh is served.

Bicycles for rent. In big cities, an eternal problem is traffic jams. People sometimes travel to work for hours. So, to avoid this trouble, many people in Europe prefer to travel by bicycle.

She offers bicycles to rent. For just a small fee, a cyclist can take a vehicle from a bicycle rental machine and then return it there.

Business abroad that does not exist in Russia: ideas options

American business ideas not represented in Russia America is a pioneer in the field of new products and services in the market. This is where ideas are born that sprout throughout the world.

Today, the most valuable quality of goods and services is practicality, hence the corresponding ideas of American companies. Production of covers for cars Covers for cars Covers can replace the expensive procedure of painting a car.
They protect the car from external influences that can damage its appearance. The design of the cover can be very different, which allows the car to stand out among a number of the same models.
The advantage of such a business is its demand in the service market: the number of cars is growing every year, and an alternative to painting after minor accidents or minor damage will allow car enthusiasts to put their car in order for less money.

Business ideas that do not yet exist in Russia

Business ideas from America and Europe

Ideas that can be borrowed from Chinese businessmen Many people associate China with the business of reselling cheap goods at a higher price. But this idea is “as old as time.” In order to be a successful businessman in such a densely populated country, you need not only dexterity, but also excellent ingenuity and knowledge of the needs of modern society.

And in any case, this allows consumers to save money, because performing such a simple service in a salon costs many times more. There are a lot of users of this service, since films are short-lived.

In Europe, business, the basis of which is small retail, is secured by property rights. European states do not directly regulate business.

5 business ideas that are not in Russia in 2017

According to experts, twenty percent of all retail trade comes from market share.

Speaking about European business in markets, it should be said about the popularity of weekend markets, as well as fish markets in France, Germany and Scandinavian countries. Speaking about the state of small business in Europe, it is enough just to pay attention to great amount shops, restaurants and cafes, not only in large cities, but also in small ones. The number of these private enterprises is regulated only by market needs. European business This is not the only thing that makes it different from others. Also, one of the differences is the fact that the manufacturer not only produces the product, but in most cases also sells it himself.

Ways to protect small businesses in Europe.

Speaking about the methods of protection that it has European business, the legislative framework should be highlighted. According to the laws of most European countries, the construction of chain department stores is prohibited in cities and towns where the population is less than forty thousand people. This ban helps protect representatives of small retail trade from dumping by store chain owners. In most European countries, one department deals with various business problems. Direct interaction between the head of this department and the head of state allows for effective work. In small European cities, various boards of trustees have been created that regulate medium and small businesses, as well as control competition in the market. This board of trustees, as a rule, includes established businessmen and entrepreneurs.

European stereotypes.

If you want to open a business in Europe, you should take into account certain specifics commercial activities in European countries. It's no secret that European goods sell much better and cost significantly more than their domestic counterparts. Opening your European business, a businessman gets the opportunity to easily establish international cooperation with other companies, as well as find the necessary sales markets in all European countries. A business that is opened in Europe will be profitable at least due to stereotypical thinking about the quality of European goods and services. Of course, to create the maximum favorable conditions The implementation of a business plan for a European business must comply with stereotypical concepts and opinions. These stereotypes make it easier to promote goods or services on the market. Most European companies and firms take advantage of the fact that they can easily afford to create the image they need, and it is thanks to the image, the promotion of the brand, that they will receive more money than a less popular brand of goods.

Multi-sector business.

European business is a developed system of producing goods and distributing them throughout the world. The benefits of European business also include the provision of various types of services. Speaking about investing in business in Europe, experts advise clearly defining the initial direction of the company and target audience. After the business plan has been completed certain actions on business development, and when the payback period for the business ends, experts advise making European business multi-sectoral. The concept of multi-sector business, of course, includes strengthening the business and increasing its profits through the development of additional areas and directions. For example, in the production of bottled water good option strengthening the business will be the provision of various related services, such as water delivery, or the sale of disposable cups to corporate clients.

The advantages of European business.

European business has a qualitative difference from domestic business. The main difference between European business is its progressiveness and the absence of conservative boundaries. Every promising European company wants to expand its activities. In order to strengthen European business, it is necessary to establish relationships with foreign partners. Established relationships with foreign partners will make it possible to distribute goods, accordingly increase the number of the actual group of customers and increase the group of potential customers.

Progressive European businesses are attractive to investors precisely because of their sustainability. A multi-sector business system, international partnerships and the spread of the company in many cities and regions of one or more countries, allows the business to become resistant to the financial crisis, bankruptcy and other impacts. The spread of the activities of one company in several sectors allows you to insure the company against bankruptcy. This is possible due to the fact that even in the event of the decline of one of the company’s areas or the negative financial impact of both the structure as a whole and individual competitors, the company continues to exist through additional sales of goods and the provision of additional services.

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The peculiarities of doing business in Russia in 2016, as before, were associated with certain nuances and subtleties. This applies to mental characteristics, established traditions of implementing business processes, and a huge number of difficulties caused by the slowness of the domestic bureaucracy, imperfect fiscal policy, and excessive control by inspection authorities.

At the same time, small businesses in Europe, America and others foreign countries ah is rapidly developing, offering more and more new ideas, techniques and interesting solutions!

It just so happens that the most popular and profitable type of business in Russia is associated either with the sale of resources, minerals and natural resources, or with ordinary speculation, when goods are purchased as cheaply as possible and sold as expensively as possible.

Yes, even the process of creating a business structure in Russia is sometimes associated with almost insurmountable difficulties! That is why not every business idea in Russia can be implemented without extreme effort, investing a huge amount of resources, time and effort! Despite the fact that the business itself may turn out to be unprofitable! No matter how wonderful the idea itself is!

Conducting business in Russia and abroad: fundamental differences

Things are completely different in foreign countries whose economies are considered the most developed. Practice shows that, in Europe, Asia or America, a new look at the seemingly traditional way of running your own business is the most important component of the country’s entire economic policy.

This is due, among other things, to the fact that the ideas themselves arise thanks to centuries-old traditions that have developed over a long period of time:

• freedom of entrepreneurship, which exists in America, Europe and some Asian countries from the 14th century to the present year 2016, the cultivation of small and medium-sized businesses;
• wide scope for the implementation of the most daring, interesting ideas and innovations related to both trade and the field of service provision or production.

If in Russia the most popular and profitable types of business are the supply of exports of hydrocarbons, natural resources, the maintenance of metal warehouses, or, at worst, the opening of a grocery store, then business in Europe covers almost the entire service sector and most areas of production. Well, there are more than enough new ideas for starting your own business in foreign countries.

A crisis is a crisis, but business is business!

Moreover, even despite the global financial crisis, which broke out three years ago and continued throughout 2016, the majority of new business ideas came from abroad. Unfortunately, in Russia there are practically no innovative and interesting solutions related to running your own business in the real sector of the economy or small business.

Maybe because businessmen themselves do not have the appropriate motivation to implement new solutions? After all, it is known that the idea itself is sometimes half the success of running your own business!

Difficulties of running your own business in Russia

Unlike most developed foreign countries, running your own business in Russia is much more difficult. The reason for this is the following circumstances:

• high price of “entrance ticket” to almost any niche;
• great competition that exists in the most profitable types, regions and areas of business in Russia;
• the inertia of officials and the state bureaucratic apparatus, who more often say “no” than “yes,” sometimes even due to completely formal or far-fetched reasons;
• high level of inflation and volatility of the national currency exchange rate;
• lack of that amount of fiscal and tax benefits, which exist in Russia, and which are present in abundance for small businesses in the so-called “developed countries”;
• the criminal component of highly profitable popular types of entrepreneurial activity;
• lack of innovative ideas associated with high risks of doing business, no matter what its focus.

True, in 2016 the situation in Russia changed somewhat, the reason for which was changes in general global economic conditions, the introduction of sanctions by some countries, and active efforts by the leadership of our country to promote and implement the import substitution policy. However, it is business ideas from Europe, the United States of America, China and Japan that are considered to be the most progressive, promising and profitable.

It is not for nothing that the share of small and medium-sized businesses in the total gross domestic product of the European Union reaches 70%, and in America it amounts to almost half of GDP. In Russia, which is still classified throughout the world as a developing economy, the share of private entrepreneurship that exists today barely exceeds 20% of the total welfare index produced by the country.

Popular startup ideas from abroad

However, isn’t it time to move from theory to practice, or more precisely, to specifics? What popular business ideas from Europe, the USA or Japan, including those that appeared in 2016, can be safely adapted to domestic conditions, be feasible from a technical point of view in Russia, and most importantly, make a profit? There are several innovative ideas, solutions and examples of this kind:

• Remote viewing of sporting events and other events via the Internet, creating the effect of presence in a virtual stadium, concert venue or museum. A rather interesting idea received a prize of $50,000, taking first place in a competition held in 2016 in High school business (Stanford);
• Providing rental of packaging materials. A seemingly simple idea was born in the USA. Its essence is that a specialized company, for a low fee, provides the customer with boxes, trunks and other packaging for moving or storing a wide variety of things and items. Upon expiration of the contract, the company picks up the packaging materials and takes them to its warehouse for repeated use;
• Sale of sets of litter trays for cats and other pets. Gradually replaced devices, impregnated with a special composition of varying degrees of intensity, accustom the pet to the toilet;
• Tourist tours to filming locations of successful blockbusters, TV series and television shows. Very profitable business from Europe, which is rapidly gaining popularity in countries of other continents.

Of course, this list is far from a complete list of those foreign business ideas that exist all over the world at the moment, but which have never taken root in domestic spaces.

What new business ideas have appeared in Russia from Europe and the USA (America)?

In 2016 alone, several hundred new business ideas were proposed. Among them were such exotic options as an automatic car wash for elephants or, for example, the idea of ​​​​cleaning apartments after the suicide of the owners or accidents!

The most profitable foreign new trading ideas

Traditionally, the most popular areas of doing business abroad are the areas of car repair and maintenance, the provision of services, production and trade. However, there are also very original, and sometimes downright unexpected, ideas and startups that have brought quite significant profits to their authors and developers! Examples include the following:

• installation in 2016 of automatic lockers along highways, highways and highways, which enriched US businessman Brad Hughes by $5,000,000,000;
• the idea of ​​selling adorable collectible teddy bears, which brought American Ty Warner more than $4.5 billion;
• a business based on the processing and use of obsolete fruits and vegetables for the production of juices and pureed soups, which increased the capitalization of the rather mediocre French store Intermarché by several billion euros;
• Another example of a business idea in Europe is catering (home delivery) of products that are offered to passengers of domestic and international flights, thanks to which the official suppliers of the German Lufthanza - Air Food One and LSG Sky Chefs - earned at least 2 billion euros.

Innovative business ideas in manufacturing

The production sector, even despite the fact that the global economy has suffered a certain stagnation, also regularly surprises the public with new ideas and developments that do not exist in Russia. Here are just a few popular areas of business, the development of which promises to be quite profitable:

• original novelty: construction of block houses made on a 3D printer from clay;
• production of edible packaging for food and drinks, the main components of which are brown algae and calcium chloride;
• production of marzipan figurines, which is rapidly gaining worldwide popularity due to its low cost and high profitability.

It should be noted that Americans, Japanese, Chinese and especially Europeans attach great importance to environmentally friendly production and strive to use energy-saving ideas, technologies and techniques that cause minimal harm to the environment and natural resources. In this sense, the Russian manufacturing sector can safely be called a still developing market, for which such high standards still remain unattainable.

Foreign ideas in the service sector

The service sector in the USA, Europe and most Asian countries is almost entirely left to small and medium-sized businesses. Again, unlike Russia. What new can European business offer in terms of providing a variety of services?

• Ecotourism. A very fashionable and profitable trend, which consists in organizing tourist trips to farms, nature reserves, national parks, and so on;
• Eco-weddings. Celebrations held outdoors, usually in rural areas;
• Mobile hotel. Enough original business, the essence of which is that a hotel on wheels follows the customer wherever he goes. The client saves significant financial resources on the absence of the need to pay serious money for stationary hotel rooms, which at the same time removes quite large restrictions on the degree of freedom of movement;
• No address restaurant. A business idea of ​​Dutch chefs who conduct paid master classes for everyone in various restaurants or even museums.

As you can easily see, there are a huge number of new business ideas that provide very wide and varied opportunities not only for residents of Europe, Asia or America. Most of them can be implemented in Russian spaces.

Besides, many of these ideas don't even require serious financial investments, the cost of purchasing the appropriate equipment, tools or materials, in any country in the world, including Russia! And at the same time, this type of business is so accessible that it can bring quite a significant profit!

A promising European business that can be implemented in Russia in 2018

European countries actively practice conducting various types of business. They do this quite successfully. Every year, all sorts of new products appear that are aimed at increasing the comfort of life of a potential consumer. In this article we will look at what European entrepreneurs are betting on, and also what could well serve as an ideal example for Russian business.

What makes European business unique?

First and foremost, with business, Europeans have the opportunity to express their perspective and creativity, as well as gain a good source of income. To ensure high competitiveness, you need to constantly develop new products, which usually contain the following qualities:

1. Demand in the market.
2. Good profitability.
3. High interest from potential clients.
4. The modernity of the idea being implemented.

Read also: What business can you open in Russia from America?

For Europeans, it is very important to choose an idea that will be popular for a long time. Certain innovations in the European business sector that have appeared quite recently have a right to life in Russia. Other ideas, in turn, can be implemented in individual regions due to their own specifics.

Let's now figure out which European business is applicable in the vastness of Russia, as well as from our own experience.

Pizza delivery in cups

This is quite an interesting idea, which has become a kind of know-how in the food industry. The business appeared in the homeland of pizza and is distinguished by its novelty and unusualness. The idea became very popular among the active population.

This type of dish is called cono pizza. The product is a regular pizza that is topped with an edible cup (usually crispy) that is reminiscent of traditional ice cream. This invention of the Italians was a direct confirmation of the fact that everything ingenious is simple. The new pizza format quickly gained recognition and is outselling the traditional dish.

The main advantage of this type of pizza is its excellent taste and convenience during the meal. If you need to eat a regular one only at the table, at home or in a cafe, then a glass can be eaten anywhere. Compared to regular pizza, this type of pizza is made with the same assortment of toppings. Standard fillings include ham, cheeses, sausages or even sweets.

To implement such a business idea, it is enough to organize a small stall. What equipment will be needed:

1. Small van.
2. Good microwave.
3. Showcase for displaying finished pizza.
4. High-quality utensils for preparing fillings.
5. Various consumable products.

Having familiarized yourself with this idea a little, you can immediately begin to implement it.

Personal fitness trainer

Recently, business based on a personal favorite hobby has been rapidly gaining popularity. Savvy entrepreneurs are confident that absolutely any activity can bring not only moral satisfaction, but also a significant financial increase.

Read also: Growing in a greenhouse: what are the benefits?

All kinds of hobbies and interests can be easily converted into a business of the European standard. For example, today the most popular new product is working as an individual fitness trainer. Previously, if we go back 10 years, only well-off European citizens could afford such a service. But at the moment it is available to everyone. Your growth in professionalism will be reflected in the amount of your income.

The popularity of sports services in the form of personal trainers is constantly growing due to the active promotion of a healthy lifestyle.

We invite you to analyze your hobbies right now and think about what you can do with it. How can this be turned into a business?

People who are inclined towards this type of business receive a large number of advantages:

• selection of a narrow specialization in which you are a master;
• flexible work schedule;
• no large start-up capital is required.

In the case of fitness, you don’t need to rent your own training space. Classes can be conducted at home, as well as in fitness rooms.

Special farms for growing snails

This is probably the most interesting business in Europe, which has a great know-how effect. The idea is very applicable to our country. The creation of your own snail farm is due to the rapid increase in demand for this type of product.

This business operates successfully in Poland, Belgium, Greece, Spain, and Italy.

Every year in these countries they eat at least 100 thousand tons of snail meat, which weighs useful properties. The high protein content makes this delicacy indispensable in the diet of athletes and the public who monitor their health. A more specific type of business could be the production of snail caviar - this is an expensive product that is considered a delicacy.

Some more business ideas from Europe in 2017-2018

Now we will briefly look at several obvious business ideas that have already found application in Russia, but there is still room for improvement:

1. Evaluate the possibilities of starting a business that will be related to computer technology. This area is rapidly gaining momentum in Russia, but so far our Runet does not have a set of technical resources that can be found abroad.
2. The medical sector is also not particularly developed. Consider implementing testing points and opening laboratories.
3. The construction business can be viewed from the service sector, namely major repairs.
4. Online shopping is our future. In Europe, this area is quite developed, and clients have a high level of trust in network retail outlets. Try to build your own brand for selling something and repeat their success.
5. In Europe they have not yet fully mastered the niche environment. To this end, it is already possible to implement consulting/training centers for children and adults in Russia with the aim of teaching people how to properly manage natural resources.
6. An interesting idea is to imitate natural phenomena - this is quite unusual for the population. Implementing weather control for your home is truly a know-how idea.

Thus, there are plenty of ideas that have not yet been implemented in the vastness of Russia. You can easily use your hobby in business, and it will pay you back a hundredfold. Despite the fact that millions of businesses are already open across our country, we still have some way to go.

Business ideas from Europe: top 12 ideas for October 2018

Looking at the experience of foreign entrepreneurs, one may get the impression that we are lagging behind. And indeed it is. All this happens based on the difference in mentalities. European businessmen focus primarily on the novelty of the idea and, preferably, on the purchase ready-made business. At the same time, the post-Soviet space practices starting a business from scratch in those niches where there are more competitors than we would like, instead of thinking about a completely new approach to starting one’s own business.

Read also: How to breed worms at home

Take another look at the ideas presented in this article, analyze the situation in your city, and we are 100% sure that you will find the kind of know-how that will create an amazing effect among your potential clients.

Experiment, don’t be afraid to make mistakes, and everything will work out for you!

New home business ideas from abroad. Business in Europe: Main directions and features of doing business

For many years, EU experts have been inclined to evaluate the entire structure of small and medium-sized businesses in Spain as almost exemplary, not only in the form of its organization, but also in the results of its activities. Perhaps the main argument for such an assessment is the 72% of GDP that this type of business provides.

Small and medium business in Spain began to form and actively develop in the 1970s. High economic indicators were achieved thanks to the high degree of development of small businesses. Small and medium-sized enterprises helped rid the country of unemployment and contributed to the overall recovery.

The share of small and medium-sized businesses in Spain in some industries reaches 80% (agriculture), in other industries - on average 25-30% (construction, industry, shipbuilding). The main sectors of small and medium-sized businesses are the agro-industrial complex (agriculture, grain), ferrous and non-ferrous metallurgy, food industry(production of food, confectionery, winemaking), construction, tourism, etc.

Spain has developed a large number of programs to support and develop small and medium-sized businesses. For those who are planning to start their own business, various assistance programs have been developed and are successfully used. For the first five years, the entrepreneur does not pay taxes, and also has the right to an open-ended loan for business development. The main attention of the Spanish government is paid to small businesses that have high social significance for Spain, create jobs for socially vulnerable groups of the population (students, women, immigrants, etc.), and contribute to the rise of underdeveloped regions and areas. In Spain, the state stimulates many organizations and funds to support small businesses.

As the most important positive factor development of small and medium-sized businesses in Spain, it is worth noting the minimum level of bureaucracy. You can register an enterprise and obtain a license in 24 hours without unnecessary red tape on the part of officials. Moreover, even any citizen of another state can do this. And at the same time, the control functions of government agencies are reduced to a minimum.

By 2008, according to data from the Institute for National Statistics, almost 2/3 working population the country was employed in the private sector and only a little more than 20% in the public sector. By the beginning of the economic crisis in Spain, there was a completely balanced ratio of employed and temporarily unemployed people, but with the prospect of their employment. The 2009 crisis sharply aggravated the situation: recession business activity, the financial collapse of hundreds of large and medium-sized firms and thousands of small ones caused a logically understandable increase in layoffs of workers in many industries, primarily construction, furniture, service and tourism and others. But even despite this, small and medium-sized businesses receive strong government support. And not every country in the European Union has such favorable conditions for the development of small and medium-sized businesses.

1.3 Small and medium-sized businesses in Europe (France)

Currently, about 3 million small and medium-sized enterprises are registered in France. Of these, 1.5 million

Business ideas from Europe

works in the service sector, 780 thousand - in trade, 350 thousand - in construction, 303 thousand - in industry. Every year, about 250 thousand small enterprises open in the country, and 50 thousand go bankrupt. At the same time, 40–50% of new jobs created in France are accounted for by small enterprises. Of the 3 million small enterprises, about 1.5 million are individual or family businesses and operate without hired personnel at all, and 1,200 enterprises employ less than 10 people. The income of firms and small businesses does not have clear and legislative restrictions.

The following can be noted as government support for small and medium-sized businesses in France.

Over the past quarter century, the country has created an impressive state system for stimulating small and medium-sized businesses. New small businesses are exempt from taxes on joint stock companies and from local taxes. For them, income tax and tax on the invested part of the profit are reduced. The state shows special loyalty to those who decide to open their own business in economically depressed areas. Such entrepreneurs are subject to discounts and cancellations of payments to funds social security(health, pension fund, fund for large families, to the benefit fund for the unemployed). For unemployed people who decide to start their own business, their own support system has been developed. They are exempt from taxes not for two, but for three years and for a year from mandatory social payments to social insurance funds. Unemployed people who become entrepreneurs are given special books, with tear-off checks from which they can pay for management, jurisprudence, accounting and so on. Almost all small business owners can count on receiving preferential loans, loans and subsidies.

Encouraging and creating enterprises and preventing their bankruptcies is one of the key areas of cooperation between the state and business. This is carried out by a special institution - the National Agency for the Creation of Enterprises (ANSE), which not only assists future private entrepreneurs, but also seeks possible purchases of enterprises when there is a threat of bankruptcy.

Also state aid when creating enterprises, they are provided by the bodies of ministries for the development of territories, chambers of commerce and industry, elected bodies of local government - regional and general councils, as well as private funds created by large corporations, which in turn receive targeted tax benefits.

The leading organization created to lobby the business community is the French Entrepreneurs' Movement. Owners of small businesses quite firmly and decisively defend their rights in dialogue with the state, especially when it comes to taxes and contributions to various funds.

In the context of the global financial crisis, French President Nicolas Sarkozy announced the creation of a fund with a volume of 2 billion euros, the funds of which will be used for investments and loans to small and medium-sized businesses. It also provided for a reduction in the social tax rate for small and medium-sized enterprises and a number of other tax breaks.

In general, we can conclude that the conditions for the development of small and medium-sized businesses in France are quite favorable, as in Spain. State support for such enterprises is provided high level, as in the USA.

For entrepreneurs who have opened their own business in our country, it would be useful to learn how business is conducted in Europe, which has long-standing traditions enshrined at the legislative level. Since in any European country small and medium-sized businesses are one of the largest taxpayers, and they also create a huge number of jobs, the attitude towards them is very respectful.

Main directions and features of doing business

The main direction of European business is retail trade. It is organized in the form of small shops, cafes and restaurants; market trade is no less popular, especially at weekend markets or fish trade in Germany, France or Scandinavian countries.

Among the features of doing business in Europe are the following:

minimal government influence;
the number of enterprises is regulated only by the market;
the manufacturer independently sells the products;
ease of establishing international cooperation.

Mechanisms for protecting small businesses in Europe

The main mechanism for protecting any type of business activity in European countries is a stable and well-established regulatory framework. Particularly instructive in this regard is the law in force in most European countries banning the construction of large supermarkets in settlements with a population of less than 40 thousand people. This makes it possible to develop trade in small private stores, which solves many problems with employment and filling local budgets.

In addition, most cities create boards of trustees for small businesses that represent their interests in contacts with government agencies. These same councils deal with regulatory policy and also ensure that competition in markets is fair. They include the most authoritative entrepreneurs in the area where such a council is being created. They are the ones who do not allow competitors into their markets who are capable of pursuing dumping policies in order to monopolize certain sectors of the market.

The European market works for the entrepreneur

Let us reveal the secret why many entrepreneurs, as soon as they have a sufficient amount of capital, rush to invest it in the European market. Everyone knows that “products from Europe” are a kind of brand that allows you to initially install more high price than domestic analogues. European entrepreneurs have worked for centuries to create such an image, and anyone who manages to gain a foothold in this market can enjoy the fruits of this work.

Unlike domestic business, which is literally suffocating from all sorts of intermediaries, any European businessman can independently enter international markets, naturally, to a certain extent. For people who own enterprises, both here and in Europe, enormous maneuvering opportunities are opening up, which bring significant profits.

For example, a product produced in our country at appropriate costs can be sold under a prestigious brand. But this already applies to large businesses that can afford such deals.

Why the European market remains attractive

At first glance, it may seem that the European market, which has developed over centuries, is “populated” so densely that a newly minted entrepreneur does not have a single chance to break into it. But this is not true at all. The main difference between European business and domestic business is its progressiveness. It is the constant focus on expanding and strengthening cooperation in the international arena that makes it so dynamic.

The second attractive feature of Europe is its established the legislative framework. It is this that allows a business to face all the adversities of global crises with dignity, since if the rules are known, it is much easier to predict the results of its activities. Due to the absence of a rigid bureaucratic system in business regulation, European companies are developing multi-sector models that best meet the needs of the global economy. If one sector becomes unprofitable, the others will prevent the company from going bankrupt.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From a tourist’s point of view, it is profitable to engage agriculture, restaurants and hotels, manufacturing of luxury goods; It is also known that Europe is a trendsetter in clothing, shoes, bags, and cars. From an investor's point of view, finding a truly profitable niche in the European Union is not easy.

Business the European way: pros and cons

1. Business in Europe is based on centuries-old traditions. The most in-demand and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, the French Richard de Bas, which is engaged in paper production, is 20 years younger, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share family business in the most popular directions is high, it is difficult for an outsider to “squeeze” into this company.
2. The Eurozone has high taxes and restrictions on opening businesses by non-residents. From this perspective, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as ancient as wine-making firms.
3. Small businesses are respected and honored here. Loan conditions and interest rates in banks are loyal, corruption is tolerated, and there is no pressure from inspection bodies. Small businesses feel comfortable and protected here.

By area, popular types of small businesses in Europe can be divided into 4 blocks:

• food business
• on comfort
• on a healthy lifestyle
• handmade products.

Food trade and catering

You can make money on food in any country in the world – Europe is no exception. Mobile hot food outlets, vending machines, lunch delivery, small breweries - all these areas of small business are in demand. Europeans are busy with other pleasant things and feel less and less desire to “stand at the stove.”

Food truck

Opening a full-fledged restaurant in Germany or France is expensive and risky, but a standard snack bar will bring profit to the owner. Europeans love to travel, organize festivals, and various sporting events. Hot sandwiches, pizza, pancakes, potatoes - everything is in demand in crowded places.

Buying a van on wheels will cost 10,000 €. Additional expenses (products, disposable tableware, salary, advertising) – about 5,000 €. This startup can be mastered with minimal investment without knowing the language, the main thing is to cook deliciously and quickly serve customers.

Studying the experience of European startups, as well as the opinions of experts in the field of entrepreneurship, we can identify 10 promising business segments that are relevant for Europe and, to a large extent, for Russia.

Europe today is an extremely “variegated” market. However, it is believed that there is room for both traditional and innovative segments of entrepreneurship. The business portal Moneymaker Factory has selected for you 10 new business ideas in Europe (5 business concepts and 5 already working business models).

Business concept: Hygge lifestyle store

Where is it popular: Denmark, UK

The word "hygge" is of Danish origin. In the original, the word sounds like hygge and means “comfort” (understood as homely). The Danes are a northern, sedate people who cannot live without the comfort of their own home, and, in addition, they promote their own values ​​in terms of living life among other Europeans.

The main idea of ​​hygge is to furnish a home with simple and inexpensive things, but at the same time helping to completely disconnect the owner from pressing problems - at work, in business, in relationships. It is possible, of course, that there are already hygge things in the house, but it is important to discover them in time and also to use them correctly.

Video about what hygge is:

So, a typical home that has everything for hygge will have:

• a soft, ultra-comfortable sofa - so that the owner can spend the whole evening on it after work (or even the whole weekend);
• a set of large cups designed for the slow and delightful consumption of tea and coffee throughout the evening;
• a set of foam bath aromas - which the owner will take after tea;
• a pleasant book - best of all from among classical literature.

And an indispensable condition is no electronics around. The idea of ​​hygge is to abstract a person from the world of gadgets and television, Email and SMS, in communication with yourself, close friends, or at least with a cat or dog - and certainly face to face.

An enterprising European has every chance to make money using the hygge hobby as a business idea. To do this, he needs to organize a specialized store in which a person who has discovered hygge can purchase everything listed above for a reasonable fee.

Business concept: applied political consulting

Where is it popular: UK

Over the past few years, political processes in Europe have been developing at unprecedented speed. It comes to the literal redrawing of the political map of the continent: the British accomplished the famous Brexit, and there is a possibility that they are not the only ones who will do the same. The West and East of Europe continually strive to prick each other with yet another economic sanction, and internal contradictions are intensifying.

In a word - those who are accustomed to measured life For a European, even an experienced entrepreneur, the current events can literally make his head spin in an attempt to understand what to do and develop a business (or develop himself) if the next major market turns out to be inaccessible or if the national currency exchange rate unpredictably jumps in who knows which direction?

It would be great, according to British experts who are thoroughly experienced in overcoming the consequences of global political events - which their native state knows firsthand - for any interested person to have a chance to turn to knowledgeable people for reasonable advice on such issues. Now there are no qualified services on the consulting market that would, for example, explain to inexperienced Europeans:

• how business will go when Britain leaves the EU de jure and de facto;
• where to sell farm products, if not to Russia;
• what can we realistically expect from the governments of southern European countries whose economies are mired in debt;
• what business ideas in Europe in 2017 and beyond will be relevant, taking into account changes in the markets.

It turns out that the European business community and beyond are in need of applied political consulting - instead of daily television populism. This kind of consulting is a worthwhile business idea because knowledge in this area can be highly marketable. The main thing is that they are presented in a qualified manner.

Business concept: Alternative Fitness

Where is it popular: UK

For Europeans, going to a fitness club turns into a routine, and often does not give the necessary emotions to lovers of a healthy lifestyle. According to British experts, there is a clear shortage of “alternative” fitness concepts on the market that would offer amateur athletes, and maybe even professionals, the opportunity to experience sensations that effectively complement, or even replace, the pleasant, but boring heaviness of a barbell bench press or an aerial exercise. the ease of running along a monotonously rotating track in the gym.

What exactly can attract visitors to an “alternative” fitness center? Something like:

• classes with elements of virtual reality (when running on a track visually takes place in a virtual forest or in a stadium - thanks to the use of Oculus Rift glasses or their analogues);
• training with elements of enthusiasm and fun (such as a cross-country race around the gym on jumper springs);
• individual and group training with overcoming obstacles (for example, in the form of a truck that needs to be pulled to the side in order to move on to the next obstacle).

Such a European business idea as alternative fitness is another example of an as yet unformed segment of entrepreneurship. At the same time, its potential capacity can be gigantic and comparable to the scale of activity of conventional fitness centers.

Business concept: release of original 3D products

Where is it popular: UK

Today, 3D printers are available to everyone. But very few, according to British experts, have tried to make a business out of producing designer products that are so easy to make even at home. The software included with modern 3D printers allows you to create quite complex product templates, which may include the most popular items sold on the European market. For example:

• dishes, kitchen utensils;
• Christmas decorations;
• home decor items;
• Goods for pets;
• parts for furniture, cars;
• toys.

Author's concepts can become quite competitive with factory ones and form a promising business idea. The appeal of such concepts can be enhanced by personalizing the release of 3D products, which at the appropriate level may not be achievable at the same level. large enterprises.

Business concept: specialized store of “clean” products

Where is it popular: UK, Italy

It's about about “purity” from the point of view of the absence of such components as, for example:

• sugar;
• glutens;
• milk.

The priority in forming the assortment in the store can be determined taking into account various national gastronomic traditions. For example, a gluten-free diet is equally popular in Italy and Ireland, but Italians consume noticeably less sugar than the Irish.

Europe, according to British experts, lacks stores that could specialize in appropriate “clean” products. To implement the corresponding business idea, millions of markets are open - represented by people on a diet and simply having special dietary preferences.

Working business: mobile application for targeted savings

Business: Qapital (Sweden).

In Europe, buying an expensive item, even if there is no free money, is not a problem, since it is easy to take out a loan with minimal interest rates. However, the founders of the Stockholm startup Qapital suggest that citizens begin to refuse overpayments to banks, and effectively save money to make the necessary purchase on their own.

The main thing, according to Swedish entrepreneurs, is to determine the specific purpose of savings. Afterwards, trust the automatic personal budget management algorithm implemented in the Qapital application.
This algorithm assumes that the user will quietly generate free money due to:

1. Differences between planned costs and actual costs.

   For example, if a person goes to a cafe expecting to spend 3 euros there, but in fact (as an option - due to discounts that he did not know about) spends 2.50, then 50 euro cents saved go into savings.

2. Rounding of expenses.

   Buying sandwiches every day for 2.39 euros, a person can easily write down 2.50 as expenses, and after a while (optionally, after a month) discover that his actual expenses are much less due to a “virtual discount” of 11 euro cents from every sandwich.

Small and often barely noticeable savings or “virtual discounts” can turn into free and sufficient capital to purchase a new thing.

Working business: organizing payment acceptance in Bitcoins

Business: Pey (Germany)

The cryptocurrency Bitcoin is becoming de facto one of the popular payment methods. For European experts, it is obvious that this trend will be consolidating de jure quite quickly, despite the fact that legislators in developed countries are not always loyal to Bitcoin.

If cryptocurrency does turn into a completely legal remedy calculation, then very soon it will become in demand not only when paying for goods and services through a browser, but also offline. The question will arise about organizing effective “acquiring” of payments using accounts in the Bitcoin system - so that in terms of convenience and efficiency this method settlements were not inferior to card transactions.

The German startup Pey offers the business community hardware solutions that are technologically advanced in structure but simple in execution, allowing an interested store to implement special terminals for accepting payments through customers’ Bitcoin accounts. In the absence of competitors, the Germans have the right to count on a monopoly position in this potentially extremely promising market segment.

Working business: mobile application instead of a key

Business: nello (Germany)

Considering what small business ideas in Europe are in the field of high technology may deserve attention, you can pay attention to another unusual German startup - nello. It embodies another interesting approach to using mobile applications on smartphones and tablets.

Mobile applications are a powerful tool for increasing a person’s comfort in using various familiar things. Including even the simplest ones - such as opening the front door with a key.

The founders of the German startup nello invite users to forget about everyday worries about lost house keys and use a reliable mobile application as a tool for opening a lock. Using it (in combination with a specialized door lock) the user can:

• configure the door lock to open automatically as the user approaches the house (which is determined by its GPS coordinates);
• open the lock by voice command via a smartphone;
• open the lock manually via a smartphone;
• set the lock to open according to time.

The exchange of signals between a smartphone with the nello application and the locking device occurs through secure cloud wireless interfaces. If desired, a person can, using a mobile device, allow a visiting friend or visiting relative into his apartment.

Working business: portable scales as a mobile accessory

Business: YuScale (Germany)

For a European, it is in the order of things to jealously monitor their diet and habits related to food consumption. An important aspect of this attitude towards food is weighing it regularly. It allows a person to control whether the norm in the consumption of a particular product is not exceeded (or, conversely, whether it is met, if required).

At the same time, sometimes you have to use scales often. Thus, a diet program popular in the world, in which a person reduces the amount of consumption of a favorite and at the same time harmful product (for example, candy) at an extremely slow pace - by 0.1-0.2 percent per day or even per week, requires literally weighing every sandwich or even canapé you eat.

The German startup YuScale has proposed an interesting solution - ultra-portable scales the size of an average smartphone, connected to it - like mobile accessory, which, like the main gadget, can always be carried with you and used when needed.

But this is not all the functionality of the YouScale platform. The user can take a photo of the food on the plate, after which, highlighting the main ingredients of the dish in the picture and noting their nutritional value (using the classifier built into the application), calculate the calorie content of their breakfast, lunch or dinner.

Working business: “free” restaurant

Business: Der Wiener Deewan (Austria)

Traditional European restaurants For hundreds of years they have been making money in the same way: by checking the pricing policy for each dish down to the cent and doing everything to make the client generous with tips. The Austrian establishment Der Wiener Deewan, opened by Pakistani migrants, offers Europe a business idea: to start a different, postmodern approach to winning customer loyalty: in the restaurant in question, none of the dishes sold have a price, that is, formally the establishment is free. The client can come there, eat as much as he wants - and pay for what he eats as much as he sees fit.

The concept of interaction with consumers, implemented by Austrians of Pakistani origin, is not new (for example, a similar Pay As You Please restaurant previously operated in Ireland), however, it is not widespread enough to form a full-fledged market segment. But European restaurateurs can do this.

Quite often new business ideas come from abroad. That's why it makes sense to periodically monitor new business trends abroad. Of course, not everything can be accomplished on native soil. But some can be adopted directly, and some can be creatively reworked. This is what this review will be devoted to. But first, let’s outline some differences in the approaches in the West, East and here. This will help you better navigate when implementing a foreign business idea in your “native land”.

Business is an invention of the Western type of thinking. What is the difference between business and, more or less associated with our term, entrepreneurship? ...This requires a separate discussion. Here we will briefly outline the difference in approaches. Based on this, it will become clear that not all ideas of foreign countries can be implemented, or even implemented to a limited extent in our country.

Let us dwell on these, in our opinion, the most important features when considering new business ideas from abroad.

First of all, we will focus on foreign ideas for small businesses. This is due to the fact that medium-sized businesses have their own infrastructure, which is designed to monitor development trends. Big business Moreover, and besides this, it is largely built into the global economic system, so he himself largely creates economic meanings and trends. Small business in this regard is in a separate information space. At the moment there is no general, clear structure supervising its development.

For convenience, we will group business ideas according to some criteria. The structuring given below is largely arbitrary.

This ideas related to new discoveries, technology, reducing the cost of existing technologies. Traditionally, most innovations are implemented in the West or East. A periodic review of innovations can spark a business idea. And since the West is initially aimed at extracting material benefits, the development of technologies themselves is closely interconnected with profitability, financial benefits from investments. Examples of innovative business ideas:

• Photo printing for your phone. A special case for your phone that allows you to instantly print a photo;
• Solar tent. The energy generated by the tent is enough to charge an electronic gadget or connect any not particularly energy-intensive device;
• Electric bike in a backpack. A good solution for those who love to travel;
• Reusable nappies;
• A stylus-brush that allows you to draw on touch screens;
• Printer for printing clothes.

It is difficult to say how well they will take root with us. Europe is famous for its significant savings in resources; in the United States, significant emphasis is placed on the service sector and catering. Nutrition receives a lot of attention in Western countries. To some extent, business related to savings will be in demand here too. WITH food business the situation is somewhat more complicated. And foreign environmental business ideas need to be treated with even more caution. With food, the situation is somewhat simpler for us - our economic wives are not averse to doing the kitchen themselves, and this limits some of the business proposals. Ecology worries our compatriots much less due to the smaller problems associated with it. Examples of business ideas:

Business ideas on savings

• "Smart shower" System for optimizing the water supply to the shower: heating, flow, taking into account the condition of the person being washed, time, etc.;
• Clock that monitors medication intake;
• Airbag for fall protection;
• Luggage storage facilities on motorways;
• Source alternative energy from the soil.

Food business ideas

• Vending machines for selling salads;
• Meal subscription. Supply of certain food by subscription, like newspapers or magazines;
• Subscription for vegetables and fruits;
• Topless coffee shops;

Eco business ideas

• Growing and selling organic food;
• Ecotourism. Traveling and living close to nature in an ecological area, both with a load of various agricultural work, and just relaxing;
• Growing plants, vegetables, fruits, berries to order;
• Biodegradable disposable cups;
• Edible tableware. In particular for storing drinking water.

Here are a few more, in our opinion, original ideas that originated abroad.. So far, these ideas have not received proper distribution in our country and an analysis of the possibility of their implementation is required. Examples of business ideas:

• Advertising on windows. We draw advertising directly on the glass;
• Production of reinforcement for concreting from composite materials;
• Creation of unusual buildings: crooked houses, upside down houses, “dog holes”, etc.;
• Renting out special equipment;
• Temporary ambiance (giving the appearance) of any premises to order for the organization of certain events.

As already mentioned, not all foreign business ideas can be adapted to us. However, in most cases, the idea can be used, if not directly, then through creative processing. Part of the business idea requires high-quality development of the client base, i.e., in essence, the creation of demand. Typically, creating demand involves either a large outlay of money, a long period of time, or both. There are many examples of such ideas: Coca-Cola, hits of the season, fast food, etc.

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