How to open a fund to help the poor. How to create a charitable foundation from scratch for an individual. STEP: Startup Marketing

From this article you will learn how to open a charitable foundation and what the main idea of ​​such a business is. We will tell you about all the legal subtleties, list necessary documents. Let's consider important points registration and further activities of the organization.

What is a charitable foundation

The charitable foundation is non-profit organization, collecting money for the implementation of a specific project. She must have a clear focus of her work: helping children, disabled people, WWII veterans, cancer patients or other groups of people in need of help.

The organization's activities are carried out not to generate income, but to provide assistance to specific social groups. Even if there is a profit, it will not be more than 20% of total amount fees: 80% goes to charity.

The law does not prohibit charitable foundations from engaging in entrepreneurial activities for the purpose of making a profit. The main thing is to register with the Federal Tax Service and keep separate records of income.

If the organization will only collect money, then no more than 20% of the total amount of fees can be allocated for administrative expenses.

“You need to understand that you cannot help everyone at once. Therefore, it is advisable to open a charitable foundation aimed at a specific social group of people. In the future, as the organization develops, the scope of activities can be expanded.”

Important Steps to Opening a Charitable Foundation

If you decide to open a charitable foundation and engage in a noble cause, then you need to know what stages you will have to go through.

Here important steps that need to be done.

  1. Determining the direction of the organization’s activities: assistance to the disabled, orphans, refugees, single mothers or other social groups.
  2. Choosing a name, slogan.
  3. Development and adoption of the Charter.
  4. Search for volunteers and employees to help implement the project.
  5. Searching for people, companies for financial support and donations.
  6. Development and launch of the official website. Creation and advertising of groups or communities in in social networks.

Legal points you need to know about

To avoid misunderstandings in the future, you should clarify in advance all the legal details of registering a fund.

To begin with, it is worth recalling that such organizations are non-profit and are not created to make a profit - only to provide social assistance.

A foreign citizen, a stateless person and a citizen can open a charitable foundation Russian Federation(Civil Code of the Russian Federation, clause 1, article 118), as well as an individual or legal entity.

The activities of a charitable foundation must be regulated by the Charter, in accordance with Art. 49 of the Civil Code of the Russian Federation.

Federal Law "On charitable activities“allows for the possibility of engaging in entrepreneurship, but with a limitation: 80% for charity, 20% profit.

“A charitable foundation is created to provide social assistance to a certain group of citizens, and not to make a profit from its activities.”

What documents need to be collected

To register you will need:

  • Notarized application in form PH0001
  • Application to the Ministry of Justice for registration
  • Constituent documentation: approved Charter in 3 copies
  • Lease agreement or documents for premises
  • Availability of legal and actual address of the organization
  • Receipt for payment of state duty

You need to collect documents for registration after renting or purchasing office space. Because the Ministry of Justice of the Russian Federation will require an agreement, legal and actual address. Without this, the permit will be refused.

Tax nuances

After approval constituent documents The organization must be registered for tax purposes. The Federal Tax Service carries out this procedure within a week: it registers, issues a TIN, state registration number and an extract from the state register.

You also need to issue a power of attorney from the tax service. After that, choose a suitable bank and open current accounts.

“Charitable contributions are not included in tax base. Taxes are paid only on profits: that is, on 20% of the total contributions.”

For the organization’s work, it is advisable to hire an experienced accountant who can competently conduct accounting and avoid troubles with the tax service.

If the fund is engaged in entrepreneurial activities, then when registering with the Federal Tax Service you need to choose the simplified taxation system: 6% (total income) or 15% (including expenses).

In addition to the tax service, you will need to visit the Pension Fund of the Russian Federation and the Social Insurance Fund.

Charitable organizations have a number of concessions. For example, surrender is allowed zero reporting both to the Federal Tax Service and to the pension fund.

Choosing premises for a charitable foundation

When choosing a premises, it is worth remembering that rental costs should be minimal. A small office of about 10-30 m2 will be enough for the fund.

No need to look for a place in the city center or residential areas. In the first case, the rental price will be high, in the second, the organization will be difficult to find. Therefore, it is worth sticking to the golden mean with good transport links: not far from the center, but not on the outskirts of the city.

When choosing a room, you need to pay attention to the availability electrical network, water supply, sewerage and heating systems. This is needed for comfortable work employees and reception of guests.

When it comes to office design, it is better to stick to a neutral style in pastel colors. You should not resort to high-tech and modern interiors. Volunteers and visitors should feel comfortable and cozy.

“The issue of providing office space can be resolved with local authorities. To do this, it is enough to show how important charity is in a particular region. This will help save money on rent."

Recruitment of staff and volunteers

For the normal operation of a charitable foundation you will need:

  • Social workers to interact with other funds and volunteer organizations.
  • Consultant for training staff and advising people over the phone on issues of receiving social assistance.
  • Secretary to handle mail and telephone calls.
  • Accountant for bookkeeping.
  • Marketer for carrying out promotions and attracting public attention to the organization.
  • Volunteers to work with a specific group of people in need of help.

When selecting candidates, you should pay attention to:

  1. Competence.
  2. Experience in charity work.
  3. Specialty and education.
  4. Communication skills.

You can create your own selection criteria. You just need to remember that working, for example, with orphans and disabled people are two different tasks. Therefore, specialists must be selected based on the direction of the fund’s activities.

“If you recruit experienced and motivated people who are willing to work for free, then employees will not need to pay salaries. Many foundations work this way - they provide services free of charge.”

Charity site for collecting donations

To create an official website, you need:

  • Choose hosting. It is better to give preference to paid ones, as they work stably and do not bother you with glitches.
  • Select a domain. Domain name(website address) it is advisable to do it in the form of the name of the fund.
  • Select CMS, template. You can choose a free Wordpress and a template for it.
  • Fill the pages with information. The site should have detailed description activities, contacts, details, legal information, etc.

To save time, you can order a website from a web studio or from a private web developer.

To receive donations from the Internet, you need to connect a payment aggregator to the site. A good option is Yandex.Checkout, but other systems can be considered.

“After launching the site, you need to take care of its promotion, create a group or community on social networks, where you can also accept donations.”

What difficulties might you encounter?

Opening a charity foundation in the CIS is easy. But there are still some difficulties.

  1. Charitable foundations exist through voluntary contributions, which makes the financial situation of the organization unstable.
  2. Not in every region you can find experienced, motivated employees who are ready to give their energy and time to charity free of charge.
  3. All movements of money from the fund are carried out under the supervision of local authorities. There is increased attention to such organizations. At the same time, the opinions of the fund and local managers may not coincide, which causes additional difficulties.

To avoid these problems, you need to find reliable companies willing to invest money in the fund, carefully select candidates for volunteers and employees, and immediately establish contact with local authorities authorities.

Name the charity profitable business it is forbidden. Even the word “business” is inappropriate here. This is simply an organization that receives money and invests it free of charge to help people in need or even animals.

How to open a charitable foundation: 4 requirements for starting + 6-step instructions for opening + analysis financial investments and problematic issues.

How to open a charity foundation? This question comes up in people’s minds, perhaps not so rarely.

However, for most, it remains a dream, not a plan for organizing an “enterprise.”

The desire to help those in need is, without a doubt, a great idea.

But to bring the idea of ​​a charitable foundation to life, motivation to good deeds alone is not enough.

From the article you will learn what qualities and capabilities the founder of a charitable foundation should have + get practical recommendations to make your dreams come true.

Charitable foundation - what is it?

A charitable foundation is a non-profit organization whose goal is to raise charitable funds for the implementation of a specific project.

A clear direction of the fund’s activities is mandatory.

The desire to help everyone is noble, but it is not welcomed, since this desire, unfortunately, is not feasible.

The target audience of people to whom the institution's work is directed should consist of one social group, for example: helping children living in orphanages, or developing basketball among the youth of your city.

In the process of expansion, it is possible to increase spheres of influence.

But initially it is worth choosing a single goal and efficiently organizing assistance.

The law says: a charitable foundation has the right to entrepreneurial activity, which must be properly registered with the federal tax service.

Accounting for funds received from benefactors must be made separately.

If the foundation is only engaged in fundraising, money for employee salaries, rent of premises and marketing can be derived from donations.

The part of the material support used for the needs of the organization cannot exceed 20% of the total “cash”.

How to open your own charitable foundation: initial requirements

To organize your own charitable foundation, in addition to desire and attitude, you need to meet specific conditions:
  1. Experience in business or working in similar organizations.
  2. Awareness in latest changes legislation.
  3. Communication skills, the ability to interest others in your idea.
  4. Understanding of basic marketing processes.

Separately, it is worth discussing such a requirement as the presence of patrons of the arts.

If anyone thinks that finding sponsors is the last thing, they will be making a grave mistake.

Finding initial support is very important because the initial investment involves a fairly large amount.

6 steps to implement how to create a charitable foundation

Adhering to the purpose of the article, let's move on to the practical side of the question of how to create a charitable foundation.

STEP 1: Start-up marketing

“Your ultimate success will be determined by how able you are to carry your dream through all the challenges.”
Orison Marden

“But what about the packages of documents for registering an organization, recruiting employees and other standard steps for organizing an enterprise?”

If you have the idea that this item does not deserve the first stage, then read a few more lines and see otherwise.

The basis of the charitable foundation's activities is financial investments.

Marketing plays a decisive role in this matter.

It is necessary to organize your own online resource, disseminate information among interested parties, and get notices in the local press and media space.

If your idea is worthy of public attention and attracts the attention of people (especially important - patrons), you will definitely be on top.

STEP 2: Necessary documentation

It would be advisable to divide the charitable foundation into two possible forms:

  • A charitable foundation based only on financial contributions from partners.
  • A charitable foundation directly related to business activities.

Each option requires its own package of documents, as well as design features.

Documentation package for registering a charitable foundation based only on fundraising (collection of donations):

How to open a medical center?

Perhaps this list is complete.

Having these documents in hand, you can contact the Ministry of Justice for registration.

The starting package of documentation for registering a charitable foundation, the activities of which are considered as entrepreneurship, differs in volume.

To register a business activity, it is necessary to specify in the Charter the distribution of funds between all sectors. That is, indicate how much money is allocated for charitable activities, running a business, and paying quarterly expenses.

A foundation that engages in business is required to register as a legal entity with the Federal Tax Service. The structure of the organization is becoming more complex.

STEP 3: Activity planning

After registration, you need to plan its activities for the near future (from 6 months).

Why is this stage needed?

The use of non-profit organizations for money laundering is a common practice in Russia.

Based on this, be prepared to feel increased interest from the Federal Tax Service and other inspection agencies.

Advantages of planning activities for charity:

  • Show the public and inspection authorities that the activities are aimed at charity.
  • Profitable marketing ploy, allowing you to interest philanthropists in helping.

    The fact is obvious that not a single person will invest his money in a project if he does not know the path along which it will go to those in need of help.

    Business planning allows you to navigate financial transactions at every stage of development.

    The development of the institution must follow one line, which provides in advance all the paths of possible future events.

  • Faster and properly structured assistance to those in need.

Only after carefully developing an activity plan is it recommended to begin work.

STEP 4: Renting premises

At this stage there is a need to implement an activity plan.

You should start by choosing a room.

Office standards for the fund:

Office OptionRequired value
Square25 – 30 sq.m.
LocationNot far from the city center, since the charitable foundation is public organization. The location should attract the attention of potential patrons.
Living conditionsWater, heating, electricity - all this is simply necessary for the normal work of employees.
DesignIt is better to decorate the interior in pastel colors. No need for non-standard lines or intimidating details. You work with people, first of all, so you need to focus on the comfort of your clients.

The cost of renting an office will be about 30,000 - 35,000 rubles, which is quite a large amount for the founder.

You can try to resolve the rental issue with the help of local authorities, pointing out to them the importance of your activities.

STEP 5: Recruitment

The key to the successful work of a charitable foundation is its employees.

Recruitment is a very responsible process that requires proper analysis.

    The first factor to consider when recruiting personnel is competence of applicants.

    It is advisable to contact people who have experience in your field of activity.

    The second factor is degree of dedication to one's business.

    Everyone understands perfectly well that employees of charitable foundations are not chasing big earnings.

    They have a completely different motivation - helping those in need.

    Third factor - focus of the organization.

    When choosing employees, it is necessary to start from activity.

    For example, protecting animals and socially disadvantaged citizens requires completely different specialists.

The standard set of employees, as well as their responsibilities, are presented in the table:

Job titleResponsibilities
MarketerDevelopment of a promotion plan: advertising campaigns, dissemination of information among interested parties.
SecretaryData processing.
Social workerWork with other funds, structured organization of assistance.
AccountantWorking with finances, calculating salaries for employees, distributing funds between projects + spending control.
ConsultantA person who provides industry analysis services. Finds problem areas and trains staff in the specifics of their work.

You were surprised by the lack of calculation wages?

The fact is that financial support employees can range from 0 rubles to infinity, since remuneration is optional in such organizations.

Employees can also work on the basis volunteer activities, which involves the provision of free services.

The most difficult task when choosing personnel is to select truly motivated people who know their business and are ready to work for symbolic sums.

STEP 6: Organizing assistance to those in need

The most difficult of all the above stages.

Organizing a charitable foundation and finding sponsors is easier than properly distributing funds for the process of helping those in need.

To make the right investment, you need to define a path to support the “users.”

To make the processes described below easier to understand, let's look at a practical example.

The Nadezhda Charitable Foundation supports dog shelters in a specific area (even if it is within the same city). The structure is properly organized, the investments of patrons amounted to 1,000,000 rubles. Management spent 20% of this amount on providing employees, office rent and marketing services. The plan for the month is to invest 400,000 rubles in the construction of a new shelter for abandoned pets.

So, there is an amount of 400,000 rubles. But how to use it, and who to turn to for help?

At this stage, the manager can contact the local authorities to discuss this problem. You can also publish a tender for best ideas in the local press or media space. After the final selection of the best of the proposed projects, all that remains is to find a contractor to formulate a construction plan and draw up design documentation.

This is how Nadezhda invested its savings in a real business, following all the rules of marketing:

  • coordination with the authorities;
  • publicity of actions;
  • implementation of the project according to its focus.

The purpose of the example is to explain how contributions from patrons can be used to implement charitable activities.

3 possible problems in opening a charitable foundation

Opening a non-profit organization in Russia is quite simple.

It's much harder to stay afloat and fulfill your responsibilities .

Constant risks include:

    Financial difficulties.

    The charitable foundation is based on voluntary contributions, which leads to instability financial situation.

    Problems with local authorities.

    Investments from the fund must be made under the supervision of the authorities, as they lead to infrastructural changes.

    But the opinion of the responsible authorities does not always coincide with the decision of the fund’s management.

    Lack of staff.

    It is very difficult to motivate an employee to work for a symbolic salary, which leads to constant disagreements in the team.

Despite all the difficulties, it is possible to open a charitable foundation.

You just have to put in the appropriate effort.

For a non-profit organization such as a charity, also watch the following video:

Price question: how much money do you need to open your own charitable foundation?

Calculation of registration costs and initial stage the activities of a charitable foundation is quite problematic, because it does not have standardized indicators.

But still, the approximate amount was determined - 160,000 rubles.

Detailed description of the calculation sheet:

Helping people is a good thing.

But we must remember that support must be presented in the right form, otherwise it simply will not have any value.

Create your own charitable foundation- means dedicating yourself to helping others, forgetting about the goal of getting rich.

Are you ready to put such a burden on your shoulders?

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Help is a good deed, worthy of respect and all praise. There are many in the world good people, which unite into organizations that do not make any profit from their activities. They are engaged in the selfless transfer of funds or property to people who are in great need of it. We will look at how to create a charitable foundation from scratch in this article.

Features of the activity

Some people believe that patronage and charitable organizations are the same concepts. But they are wrong. The main goal they set for themselves is to help people in need of support. If you are interested in how to create a charitable foundation from scratch, you should remember that the law prohibits you from deriving any benefit from this activity. People who profit from the misfortune of others may be subject to criminal prosecution for their actions. To help those in need, you should use your organization exclusively for its intended purpose.

Where to begin?

Before creating a relief fund, you need to go through several preparatory stages:
  1. Decide on your area of ​​activity. You need to decide in advance which charitable foundation to open and what it will do;
  2. Choose a name for your organization and adopt a charter;
  3. Find volunteers who will help you implement the project;
  4. Create a website on the Internet;
  5. Carefully consider your advertising campaign;
  6. Find people who are willing to donate money.

Some people think that it is enough to do charity and people will immediately transfer funds to their account. Remember that this will not happen until you enlist the support of several patrons.

Business registration

The next important step is registering a charitable foundation. In our country, such a procedure will not take much effort and time. According to the law, such organizations are considered non-profit because they provide social services.

let's consider step by step instructions registration of a charitable foundation:

  • We determine the direction of activity;
  • We collect documents for registering a charitable foundation;
  • We pay the state duty;
  • We rent office space;
  • We write a statement;
  • We submit all the papers to the Ministry of Justice;
  • We are waiting for a decision.

If the Ministry of Justice makes a positive decision, you need to go there and receive all the necessary documents. A fund can be opened by an individual or any legal entity. After the founder receives all the documents, you need to inquire about how to register a charitable foundation with related organizations - the tax, statistical services and the compulsory insurance department.

Scheme: providing charitable assistance

Principle of operation

Before drawing up a business plan for a charitable foundation, first of all think carefully about why you need it? In order for the work to be effective, you need to pass through all the problems of sick people, disabled children, homeless animals, etc. If you are not ready for this, you can create a more optimistic fund, for example, for the development of children's creativity.

In any case, you must first understand the problem deeply, otherwise you will not be able to achieve good results. Some people give in to an emotional impulse, and literally after a few days the desire to do good disappears. To test how strong your intentions are, work for some time in one of these organizations.

Fund management is practically no different from the work of any commercial company. In this matter, you also need to carefully analyze the market and assess the level of competition. Employees to work in the fund should be selected not only based on their personal qualities. They must be able to communicate with philanthropists and have experience working in similar organizations.

It is better to entrust the development of an organization’s action strategy to a qualified specialist who is well versed in strategic management. the main task- This is about establishing public relations. And this is a long process that requires painstaking daily work. As you can see, creating a charitable foundation is not an easy matter. It is only possible for those people who are ready to sacrifice themselves to help their neighbors.

Many charities are organized by famous people. Such organizations have every chance of becoming successful. Until you develop your business, it will be very difficult to manage it.

Where to get money and where to spend it?

Since a charitable foundation is a non-profit organization, such activities do not involve generating income. All material contributions come from philanthropists and various sponsors. At least 80% of all donations go to charity. The remaining 20% ​​is intended to meet the needs of the fund:

  • Renting premises;
  • Salaries of employees;
  • Purchase of equipment and other things.

Charity and business

Many modern businessmen have recently begun to engage in charity work. Such activities have a beneficial effect on their reputation and image. They conduct various promotions through which consumers are informed that part of the proceeds for the product will go to charitable causes. Such a gesture becomes public knowledge, which significantly improves the company's reputation.

Today many people want to help orphans or sick people, but do not know how to do it. Not everyone can afford to go to some fund and contribute a certain amount, since half of the country’s population barely reaches the average financial level. In addition, scammers often profit from the misfortune of others. Therefore, charity work is a great way to sympathize with people in need. Of course, many businessmen conduct such promotions to attract the attention of consumers to their company. You shouldn't blame them for this. Even if indirectly, they still provide assistance. Business and charity are inseparable concepts. Entrepreneurs who make voluntary donations usually achieve great success. This unwritten rule, which works at all times.

How to attract attention to the fund?

Many wealthy people donate hundreds of thousands of dollars to help seriously ill people. But this goal is not always the main one for them. Good oligarchs rarely remain in the shadows. It is important for these philanthropists to let the public know that they are donating their money to people in need. To attract such donors to your charity business, publicize their contributions in the media. Thanks to this, the popularity of the fund will increase.

Expenses

Newcomers often wonder how much it costs to open a charitable foundation? It is quite difficult to answer this question unambiguously, so we present average figures:

With the development of a culture of charity in Russia, every year it is possible to resolve issues of helping many people in need of material support and emotional investment. This is a working tool that is implemented through the organization of charitable foundations and non-profit organizations. How to create such a structure? What does this require? And, the main question is, who will be interested in allocating funds for good purposes? We will reveal the answers to these questions in our article.

Why are charitable aid funds created?

It would seem that the answer is obvious. Such organizations are created with the aim of providing assistance to individuals in need or special departmental organizations. For example, orphanages or homes for the disabled. In addition to the main task of helping those in need, the creation of a charitable organization solves a number of additional issues.

These include creating jobs and reducing the tax burden for legal entities who make material contributions. Therefore, it may be interesting for a potential benefactor that in addition to solving an important and necessary relief mission, you can receive an additional advertising, reputation and tax bonus.

The structure of the charitable foundation

Let's look at the scheme of the charitable foundation. Who participates in the processes and what functionality they perform.

Correctly organizing the work and system of interaction of all participants is an important component of the implementation of the activities of a charitable foundation.

There is a RPM rule that will allow you to achieve success in your chosen direction and help more of people.

Unfortunately, fraudulent schemes for withdrawing funds collected under the auspices of aid are becoming more and more common. Therefore, the issue of having a crystal clear reputation is extremely important in the field of charity.

Without qualified personnel it will not be easy to cope in this area. Competent legal consultants, marketers, managers and executives are needed.

To make your business known, you need a well-thought-out marketing campaign that will help gather philanthropists and patrons.

What types of charitable foundations are there?

Before answering the question of how to create a charitable foundation, let’s figure out what they are like. So, there are the following groups and types of specializations of the BF:

  1. Registration format: commercial and non-commercial.
  2. According to the organizational decision - private and public.
  3. By purpose - operational and non-operative.
  4. The fourth group is religious charities.

Now we will describe each specialization so that it becomes clear what their differences and main mission are.

Non-profit charitable foundations don't lead commercial activities. They distribute the collected funds for organizational costs and targeted activities.

Commercial charities , according to the organization’s Charter, have the right to conduct business activities, but also spend the proceeds on targeted expenses, namely, helping those in need.

In any case, no more than 20% of the organization’s total budget can be spent on the costs of maintaining a legal entity: wages, office rent, advertising, and so on.

TO private charities include nominal structures. For example, Mikhail Prokhorov's charitable foundation. A famous businessman founded it 14 years ago. This is a unique project, raising billions of dollars to help and develop the culture and art of our country.

TO public charitable foundations include organizations established under the auspices of a core idea. For example, Rusfond, famous after the widely publicized campaign in favor of Zhanna Friske. Over twenty years of work, they were able to collect more than 12 billion rubles. Their main focus is helping seriously ill children. But there are exceptions. The example of Zhanna Friske is proof of this.

Operating charities. This is an urgent or long-term collection of funds to help individuals affected by disasters, crimes or accidents. For example, many non-profit organizations carried out emergency fundraising after the tragedy in Kemerovo. There, after the fire, 60 people died and about 100 were injured, receiving injuries of varying degrees of complexity.

Non-operating funds - these are, in fact, all other charitable organizations operating in accordance with the Charter.

Religious foundations these are charitable organizations founded under the patronage of one of the faiths. For example, the charitable foundation of St. Nicholas the Wonderworker.

Thus, it is possible to create a constructor to determine the specifics of the future fund’s work and its main focus. For example, this could be a non-profit charitable foundation named after Ivan Petrov, aimed at raising funds to help pensioners.

What does the charitable foundation do? What projects can be implemented?

The main work of such an organization can be divided into several main areas of activity.

  • This is working with individuals and raising funds through certain types of events. It could be a sports marathon, a concert or an auction;
  • Sale of promotional goods. At the same time, part of the proceeds goes to charitable purposes;
  • Work with large private philanthropists;
  • Installation of special boxes for fundraising;

You can choose one direction or work by combining several types of activities.

How to open and register a fund to raise money?

In order to start collecting funds for those in need, you need to acquire a legal, administrative and economic basis for conducting activities. To do this, you need to launch a legal entity registration project. The registration form is most often used as public organization, foundation or institution. To complete the documents you will need:

  • application on a standard form;
  • confirmation of payment of the state fee in the amount of 4 thousand rubles;
  • constituent documents;
  • decision to create a charitable organization;
  • information about the founders;
  • a document confirming the legal address of the new legal entity.

It is worth noting that, unlike the registration of ordinary LLCs or individual entrepreneurs, information is submitted not to the tax authority, but to the Ministry of Justice. This government agency makes decisions regarding the activities of non-profit organizations.

If you decide to set up a for-profit charitable foundation, the tax office will decide whether to register. Information can be found on the official website of the tax authority .

At the time of collecting documents and in anticipation of the start of active work, think about who can become the founder of your organization. Perhaps, already at this stage you will be able to attract the attention of private large philanthropists and legal entities to participate in a noble cause.

One of the immutable rules provided for by industry legislation is the creation of a collegial and executive body in the fund with a clear delineation of responsibilities and functionality.

The board of trustees, as a rule, includes regular benefactors, founders and other interested people. Often this is famous people in the chosen specifics to ensure greater transparency and efficiency of the organization.

Charity staff

The registration of the fund has taken place, now we need time to think about its functioning. In order for the fund to provide real assistance, it must employ only professionals. Let's consider the minimum set of staffing units that need to be involved in the process.

  • Director of the fund. Manager. He is responsible for developing the enterprise strategy. Forms a budget and exercises operational control.
  • Project Manager. Searches for potential philanthropists, develops concepts for events, negotiates their implementation, and is responsible for implementation. He also creates an estimate and selects contractors and props.
  • Chief Accountant generates reports, keeps records of collected funds, and controls target distribution.
  • Social worker. Collects applications from those in need, checks the real need and need for assistance.
  • Marketer develops an advertising and educational campaign, checks performance, and works with contractors.
  • Lawyer necessary to draw up and verify documents for the collection and distribution of collected funds. For example, to receive funds from a legal entity, you need to draw up a special agreement with a transfer deed.

You can outsource small accounting, legal sector, copywriting, event and website administration. At the initial stage, several people may be on staff, and the rest may be hired on a project basis under a contract agreement. Over time, of course, it is necessary to form a stable team of specialists. This will help improve the quality of services provided.

Raising funds for a charity foundation. Which tools work best?

First of all, these are personal contacts. Pull up your phone book and see who might be interested in your project. Starting small will build your fund's visibility and credibility over time.

Marketing tools for promoting a charitable foundation

Official website of the company - This is a mandatory element of promoting a company to raise funds. The more people know about your field of activity, the more more money it will be possible to receive it into your account. You can make a website yourself using one of the popular website builders or order it from professional programmers.

Social networks and instant messengers. The vast majority of people spend a lot of time on Odnoklassniki, VKontakte, Facebook and Instagram. Create a corporate account and fill it with up-to-date information regarding your activities. This way you will draw attention to social problems and you can find benefactors.

Handout. Prepare a convincing appeal and create printed materials based on it. Place it in educational institutions , or in sports institutions. This way you will make yourself known and attract more attention to the problem.

5 recommendations for attracting philanthropists through the website

  • Use a memorable logo.
  • IN Choose the right color scheme.
  • Create a convenient structure and navigation on the site.
  • Fill the site with useful and understandable content.
  • Use high-quality and truthful photos and video messages .

How much money do you need to start a charity foundation?

In fact, you can get by minimum amounts. In fact, it's even easier than opening . We present the calculations in the table and indicate on which positions you can save.

Name Cost excluding savings, rub. Economical option, RUR

Many entrepreneurs and ordinary people are engaged in charity work, which consists of providing financial assistance to one person or another. To make sure that funds are not distributed chaotically, and that it is easier for people to do good deeds, there are charitable foundations. The creation of such an organization involves uniting people who will attract financial resources and regulate their flow to those in need.

At the same time, it is important to understand that such an institution cannot derive a large level of profit when carrying out its activities - this is illegal and criminally punishable.

Exists a large number of organizations involved in the collection and distribution of financial resources to help various groups of people (children, disabled people, etc.).

First of all, they are all divided into 2 categories:

  • Commercial funds– at their core, they should be called charities rather than foundations because they have memberships and also conduct outside commercial activities.
  • Non-profit- the most common type. The main idea is to combine the property of citizens or legal entities with the condition of control over the disposal in cash by the board of trustees.

Among non-profits, it is customary to distinguish 2 subgroups:

  • Public– those organizations that have support from the state and society (their share in financing is more than a third of the total amount). Most often, the number of founders is very high. Among public foundations, the most common are medical, religious and educational associations.
  • Private– those in which the share of the state and society in financing is very small (less than one third of the amount of financing). However, most often this concept is used as a tax term.

Finally, private foundations are divided into:

  • Operational– those organizations that conduct a certain type of activity that leads to the planned result. This could be the organization of programs for the rehabilitation of disaster victims or the implementation of measures to reduce unemployment.
  • Non-operative– those that do not independently implement any support programs, but only collect funds (including for the needs of operating funds). Non-operational organizations can fund not only individual events, but also charities as a whole.

Detailed information on how to create such an institution on the Internet is presented in the following video:

Conditions for carrying out charitable activities in Russia

The conditions for carrying out such activities are regulated federal law, which was adopted in 1995. Thus, there are certain provisions regarding the activities of a charitable foundation or organization:

  • Such organizations can perform those actions that are aimed at achieving the goals of their creation or the goals provided for by the relevant federal law.
  • They can carry out entrepreneurial activities only within the framework of achieving their goals.
  • A charitable organization can attract resources and conduct non-operating operations.
  • In addition, they can establish business societies: in this case, the participants cannot include other persons not related to the fund.
  • Finally, such an organization cannot use its funds for third-party purposes, among which is the support of campaigns, as well as political parties or movements.

The fund can open branches- both on the territory of the Russian Federation and on the territory of foreign states (according to the laws that apply on their territory).

A branch cannot be a legal entity, and its property must be accounted for both on a separate balance sheet and on the balance sheet of the fund itself.

An amount exceeding 20% ​​of the funds spent by it in a calendar year cannot be spent on remuneration for the administrative staff of an organization. However, the above restriction is not related to the payment of wages to those people who implement charitable programs.

On the balance sheet of any charitable organization (regardless of its type) the following may be owned:

  • Results of intellectual activity.
  • Informational resources.
  • Building.
  • Various equipment.
  • Cash.
  • Securities.
  • Other property.

Finally, in order to carry out their activities, foundations can unite into unions or associations on a contractual basis while maintaining legal independence.

The procedure for obtaining the necessary documents and permits

In order to create such an organization, it is necessary to prepare a number of documents:

  • Application for registration of a fund, which is filled out using a special form. Number of copies – 2 (one of them must be certified by a notary).
  • A receipt confirming payment of a fee in the amount of 4 thousand rubles.
  • Constituent documents - charter and information about the founders (as in the case of the application, 2 copies are required).
  • The decision to create a fund, which must be recorded - 3 copies will be required.
  • Data about legal address organization (you will also need a physical address if they do not match).
  • A document designed to confirm ownership of the premises in which the foundation will carry out its work.

After this, you must wait for a decision on the possibility of registration. In case of a positive outcome, the organization within 14-15 working days receives a document confirming the presence state registration at the fund. In addition, along with this document, she receives a certified charter.

Both a legal entity and an individual can open a fund. In any case, after receiving state registration, it is necessary to deal with issues of registration with the tax service, the compulsory insurance fund, federal service statistics, etc. To carry out such actions, it is best to contact a specialized law firm.

Premises and staff

The foundation can either have its own premises or rent it. However, depending on whether it is operational or not, additional premises will be required. For example, in the case of organizing adaptation programs for disabled children, additional space for conducting classes will be needed.

In such cases, the issue can be resolved by contacting the city administration, as well as by searching for premises through volunteers, fund members and philanthropists. Often some municipal institutions(eg schools) are willing to provide available premises at certain times.

Among the personnel, several types of specialists can be distinguished:

  • Those who are looking for sources of financing.
  • Those that purchase life support resources, etc.
  • Workers involved in processing requests for assistance.
  • Employees supervising legal issues.
  • Volunteers who, in fact, are not on staff and are engaged in various types of activities for free.

Depending on the type of fund and the activities it carries out, other specialists may be needed.

Search for sources of financing and proper distribution of funds

Among the sources of financing and formation of property are:

  • Contributions of the founders of the fund.
  • Membership fee.
  • Various donations from individuals and legal entities in kind and cash.
  • Charitable grants (they are targeted).
  • Income from securities and other non-operating transactions.
  • Income from the activities of various business entities that may be established by the fund.
  • Volunteer work.
  • Income from permitted business activities.
  • Receipts related to measures to attract various philanthropists (this could be auctions, lotteries, entertainment, cultural or sporting events, sales of property from philanthropists), etc.

Unfortunately, in our country only a few companies are willing to donate part of their income to charity. Therefore, private donations remain the main source of funding for such organizations. For example, foundations may organize fundraisers at a university or through charity fairs and concerts.

In addition, you can use such a phenomenon as crowdfunding - this is the collection of funds according to the principle “from the world to a thread.” So, for a specific project, a description and video are created and possible donation amounts and possible rewards for them are determined - this could be a written thank you to the organization, its symbols or other small tangible and intangible assets.

Costs of organizing this type of business

The main cost item when opening a fund is the rental or purchase of premises. Rent will cost 500-2000 rubles per square meter per month. In addition, some costs and a fairly large amount of time will be required to find sources of financing and begin full-fledged work.

A certain cost item will be the preparation of documentation - together with payment of the state fee, it will require from 15,000 to 20,000 rubles.

Staff salaries will be paid from the money the fund receives: the amount should not exceed one fifth of the total funding.

Thus, despite the fact that a charitable foundation is a non-profit organization, it does not imply work for free. Its organization does not require large expenses: the main difficulty is associated with attracting capital. To do this, it is necessary to correctly select the area in which he will carry out projects.