Public Relations Manager. Public Relations Manager Public Relations Manager job responsibilities

Job Description for Public Relations Manager

1. General provisions

1.1 Present job description defines functional responsibilities, rights and responsibilities of a public relations manager.

1.2 A public relations manager belongs to the category of managers.

1.3 The public relations manager is appointed to the position and dismissed from the position as established by the current labor legislation order by order of the director of the travel agency.

1.4 Relationships by position:

1. Qualification requirements for a public relations manager:

1. Documents regulating activities

3.1 External documents:

Legislative and regulations related to the work being performed.

3.2 Internal documents:

Charter of a travel agency, Orders and instructions of the director of a travel agency; Regulations on a travel agency, Job description of a public relations manager, Internal rules labor regulations.

1. Job responsibilitiespublic relations manager

The Public Relations Manager performs the following responsibilities:

4.1. Organizes public relations and media relations work.

4.2. Manages a staff (department) of PR specialists or other employees of the organization subordinate to him, distributes tasks among them, and monitors the implementation of tasks assigned to them.

4.3. Develops a strategy for communicating with members of the public and the media; general outlines of the organization's corporate identity; action plan to form or adjust the image corporate culture organizations; draft thematic and financial work plan for PR specialists.

4.4. Develops a plan for conducting PR campaigns, makes forecasts of the impact on the image of the organization of certain planned actions.

4.5. Determines the budget for PR campaigns.

4.6. Develops ways of presenting: the organization's attitudes to economic, political, environmental and social issues; information about the main directions of development of the organization, its achievements, the socio-economic situation of the organization and the tourism industry as a whole, etc.

4.7. Organizes press conferences, briefings, media kits, backgrounds, interviews with organization leaders in the media.

4.8. Organizes the preparation of press releases about the activities of the organization, corporate newsletters, and other information materials about the activities of the organization for the media, audiences of “specialists” and “observers,” and prepares public reporting documentation for the organization.

4.9. Conducts marketing research demand for tourist information.

4.10. Analyzes external environment to study attitudes towards the activities of the organization, organizes surveys, questionnaires and interviews of the public in order to identify real attitudes towards the image and policies of the organization.

4.11. Organizes interaction with public opinion research centers and draws up its own programs to study and determine public opinion about the organization’s activities.

4.12. Informs the organization's management about the results of public opinion polls (consumers, the media, government officials, partners and clients, etc.).

4.13. Analyzes social, economic and political aspects of society, develops forecasts for the future and proactively identifies unfavorable trends for the organization.

4.14. Analyzes requests from the media and other members of the public about the activities of the organization, makes recommendations to PR specialists on the coverage and interpretation of certain events in the organization.

4.15. Uses informational occasions (exhibitions, presentations, events, etc.) to benefit the organization's image from attracting public attention through the press without direct advertising.

4.16. Analyzes proposals for the organization’s participation in various events (exhibitions, press conferences, presentations, round tables, festivals, charity events, etc.), gives an opinion on the possibility joint participation in PR campaigns of third-party organizations.

4.17. Uses any necessary funds bringing information about all successful actions of the organization to potential audience(clients, shareholders, investors, etc.), on which the prosperity of the organization depends.

4.18. Analyzes the effectiveness of conducted PR campaigns.

4.19. Summarizes, analyzes and brings to the attention of management media materials about the organization (products, services) that were not initiated by the organization and PR personnel.

4.20. Reacts to statements of criticism addressed to the organization (prepares response speeches, press conferences, organizes explanations and comments on critical remarks in other forms).

4.21. Organizes trainings for the organization's management on interaction with the media and public representatives.

4.22. Analyzes PR strategies of competitors, identifies their strengths and weaknesses.

4.23. Organizes surveys among the organization’s employees to obtain materials on the need to conduct internal corporate PR campaigns (to improve personnel policy organization, prevention of internal conflicts, etc.).

4.24. Develops proposals to improve the structure of interaction between PR personnel and other structural divisions of the organization.

4.25. Organizes the work of the organization's PR archive (which includes all requests from the public, responses, materials of carried out actions, etc.).

4.26. Maintains established documentation and prepares reports within established deadlines.

1. Rightspublic relations manager

The public relations manager has the right:

5.1. Participate in the discussion of draft decisions of the head of the organization.

5.2. Dispose of the property and funds entrusted to him in compliance with the requirements determined by legislative and regulatory legal acts and the Charter of the organization.

5.3. Sign and endorse documents within your competence.

5.4. Initiate and conduct meetings on organizational, financial and economic issues.

5.5. Request and receive from structural divisions necessary information and documents.

5.6. Conduct quality checks and timely execution of orders.

5.7. Demand cessation (suspension) of work (in case of violations, non-compliance established requirements etc.), compliance with established norms, rules, instructions; give instructions to correct deficiencies and eliminate violations.

5.8. Submit for consideration by the head of the organization proposals on the admission, transfer and dismissal of employees, on the encouragement of distinguished employees and on the application disciplinary sanctions to employees who violate labor discipline.

5.9. Participate in discussions of issues related to the duties performed by him.

5.10. Require the head of the organization to provide assistance in the performance of his official duties and rights.

1. Responsibilitypublic relations manager

The Public Relations Manager is responsible for:

6.1. For improper performance or failure to fulfill one’s job duties as provided for in this job description - within the limits determined by the current labor legislation of Ukraine.

6.2. For offenses committed in the course of carrying out their activities - within the limits determined by the current administrative, criminal and civil legislation of Ukraine.

6.3. For causing material damage- within the limits determined by the current labor and civil legislation of Ukraine.

1. Working conditions for a public relations manager

7.1. The working hours of the public relations manager are determined in accordance with the internal labor regulations established in the travel agency.

7.2. Due to production needs, the public relations manager may be sent to business trips(including local significance).

7.3. To resolve operational issues of the public relations manager, official vehicles may be allocated.

1. Terms of payment

The terms of remuneration for the public relations manager are determined in accordance with the Regulations on remuneration of personnel.

9 Final provisions

9.1 This Job Description is drawn up in two copies, one of which is kept by the travel agency, the other by the employee.

9.2 Tasks, Responsibilities, Rights and Responsibilities can be clarified in accordance with changes in the Structure, Tasks and Functions of the structural unit and workplace.

9.3 Changes and additions to this Job Description are made by order of the director of the travel agency.

In the modern information world, much attention is paid to building communications. Large companies are interested in creating and maintaining an impeccable image, as well as own employees. This is why the profession of internal communications manager is becoming in demand. For some, this becomes a reason to change jobs.

Demand

It is curious that, despite the increased demand for internal communications managers, educational institutions do not train such specialists.

It is surprising that the demand for such specialists is increasing. Successful career Not only people associated with advertising or marketing can build in this area, but also technical specialists who have received the appropriate education at one time.

Internal Communications Manager: Responsibilities

Each profession has its own characteristics. The main task of an internal communications manager is to be the liaison between employees in a large organization. In other words, he must inform workers about the situation in other departments. This is necessary to ensure that everyone works harmoniously as one team and makes decisions most effectively. To do this, he performs various activities.

• Develops all kinds of tools to make it more convenient for employees to exchange information.
• Creates a system of interaction connecting different departments of the company.
• Increases

This entire set of actions is aimed at achieving main task- increase the efficiency of the entire organization.

Peculiarities

This is just an approximate list of responsibilities that are assigned to a manager. The exact list will vary depending on the wishes of the individual employer. Often this specialist is mistakenly assigned the responsibilities of other employees - manager, PR manager, advertiser, marketer, etc.

The ideal option would be for the internal communications manager to have precise responsibilities related to building contacts. He can also engage in internal and external PR, development of loyalty programs, etc. His responsibilities must be in one way or another related to communications aimed at the organization’s employees, its partners or clients.

Requirements

To perform his duties efficiently, an internal communications manager must have the following knowledge and skills:

• Organizational skills.
• Ability to analyze.
• Understanding of business characteristics and thorough knowledge of the organization's structure.
• Ability to establish and maintain contacts.

If the internal communications manager has other employees reporting to her, other in-demand skills are also important.

• Personnel Management.
• Planning.
• Development of marketing projects.
• Ability to work with finances.

Education

Universities are not yet ready to offer students the specialty of internal communications manager. Training will have to take place in other areas.

Currently, applicants with education in the following areas have the best chance:

• marketing;
• advertising

If you are interested in career growth, you can simultaneously receive the second higher education or engage in self-education. The manager of corporate culture and internal communications has very attractive prospects. You can become a specialist in business and consulting. Become a corporate communications manager and then earn a promotion to director of marketing. However, you need to understand that the colossal costs of finance, time and effort must be justified. Otherwise they may be in vain.

If you decide to master the profession, the question of where internal communications managers are trained should become one of the priorities. The specialty is not very popular in universities. Therefore, if it is not represented in a small city, you should pay attention to large metropolises, where there is a choice educational institutions and much wider specialties. In addition, the prospects for further employment or part-time work while receiving a diploma are more attractive.

Learning by doing

Some applicants are interested in whether it is possible to obtain the position of internal communications manager without training. And then master the profession in practice.

I must say that if you try, an internal communications manager can find such vacancies. But you will have to stock up on enormous patience.

Professions related to marketing are developing at a rapid pace, so a highly qualified specialist must constantly monitor new products. However, this does not negate the need to have a good theoretical basis.

As practice shows, specialists who do not have specialized education use an insufficiently complete set of marketing tools. The reason for this unprofessional behavior is the lack of appropriate knowledge in the field of communication. Typically, such specialists are guided by the opinions of more experienced colleagues.

That is why for those who plan to enter this profession, the question of where to study as an internal communications manager should be especially relevant. Obtaining a diploma significantly increases your chances of successful employment.

Personal qualities

The uniqueness of the profession is that an internal communications manager must show not only the subtleties of rational thinking in his work, but also a creative approach. The combination of such qualities is very attractive to some applicants.

A manager must be creative. Marketing is not an exact science. It is impossible to use ready-made solutions and templates here. It is not necessary to show the height of originality when making decisions. But an individual approach to each task must be required.

Another interesting point is that the internal communications manager may not have a ton of experience. Young specialists cope well with tasks if they have their own approach to work and know how to make decisions independently.

Important nuances

Every job has challenges and features. Despite the presence of a job description that specifies responsibilities, some specialists may not fully understand the specifics of their position.

A communications manager must be able to establish contacts within the organization and with clients. Thus, it contributes to increased efficiency.

It is very important to be able to correctly convey to your colleagues the essence of the work being performed. After all, first he must receive information from some employees and skillfully distribute it among the others, acting as a kind of connecting link.

If staff understand that the manager is a member of the team, they will be more willing to provide the necessary information. After all, to do this they will have to be distracted from performing basic functions. Being united by one common cause, employees should feel a team spirit and strive together to achieve best results. Considerable credit for this belongs to the corporate communications manager if he can organize the work efficiently.

Who is it suitable for?

Perhaps not every specialist will be satisfied with their work. But the position is structured in such a way that the final result largely depends on the manager himself. He needs to constantly come up with new, more effective ways communications.

This is why the position of manager is not suitable for passive people who do not at all strive to take initiative and are only able to clearly carry out the tasks set by management. Even if such people are interviewed for a vacancy, they do not stay in it for long.

But active professionals who are accustomed to performing diverse tasks will not get bored in such a position. After all, almost every day they will have to implement new ways of interaction, enjoying the process and the result.

Job description of a public relations manager

1. General Provisions

1. This job description defines job responsibilities, rights and responsibilities of a public relations manager.
2. A person with a higher education degree is appointed to the position of public relations manager professional education in the specialty "Public Relations" and work experience in the specialty for at least 2 years or higher professional education and additional training in the field of public relations and work experience in the specialty for at least 2 years.
3. The public relations manager must know the laws and other regulations related to the regulation of the field of public relations; legislation on media and advertising; international and Russian codes professional and ethical principles in the field of public relations; fundamentals of economics, entrepreneurship and management; organization development strategy; information market conditions; technology for conducting sociological research; methods of working in crisis situations; methods of planning and organizing advertising and information campaigns; procedure for drawing up and concluding agreements (contracts) on information support programs and events; fundamentals of political science, sociology, psychology and marketing; ethics business communication; advanced domestic and Foreign experience in the field of public relations; basics of office work; methods of collecting and processing information using modern technical means of communication and computer technologies; basics of labor legislation; labor safety rules.
4. A public relations manager is appointed and dismissed by order of the head of the institution (enterprise, organization) in accordance with the current legislation of the Russian Federation.
5. The public relations manager is directly subordinate to the head of the institution (enterprise, organization), or his deputy, or the head of a structural unit.

2. Job responsibilities

Manages one of the organization's activities in the field of public relations. Develops long-term and current programs and plans, individual events or their complex within the framework of this area, their information support, financial and organizational support scheme. Participates in the formation of an information and advertising strategy for a separate area of ​​the organization’s activities in the field of public relations in accordance with the general priorities of the organization’s policy and prospects for its development. Selects forms and methods of interaction with the public, organizations, and the media. Determines the nature, content and media of information messages emanating from the organization. Provides two-way communication with consumers, partners and other public groups. Organizes and maintains constant contacts with the media, information, advertising, consulting agencies, public relations agencies, publishing houses, other enterprises and organizations, government and public structures. Organizes the collection of information, including the use of sociological research; continuous monitoring of information sources. Analyzes the state and predicts changes in the information market and the sphere of public communications; proposes measures to adjust the organization's policy in the field of public relations. Exercises control over the preparation and execution of agreements and contracts for information, advertising, organizational and financial support programs and events within a separate area of ​​the organization’s activities in the field of public relations. Provides interaction between internal structural divisions of the organization during joint activities. Involves independent external consultants and experts in the field of public relations to solve assigned problems. Supervises subordinate employees.

The public relations manager has the right:
1. give orders that are mandatory for execution by employees subordinate to him;
2. participate in the selection and placement of personnel for their activities;
3. make proposals to management for encouraging and imposing penalties on employees of the enterprise in their activities;
4. make proposals for the development and improvement of the enterprise’s activities;
5. request from management, receive and use information materials and regulatory documents necessary to perform their official duties;
6. take part in conferences and meetings where issues related to his work are discussed;
7. undergo certification in the prescribed manner with the right to receive the appropriate qualification category;
8. improve your skills.
The PR manager enjoys everyone labor rights in accordance with Labor Code Russian Federation.

4. Responsibility

The PR Manager is responsible for:
1. carrying out the official duties assigned to him;
2. organization of its work, timely and qualified execution of orders, instructions and instructions from senior management, regulations on its activities;
3. rational and efficient use material, financial and human resources;
4. compliance with internal regulations, sanitary and anti-epidemic regime, fire safety and safety regulations;
5. maintaining documentation required by job responsibilities;
6. provision of statistical and other information on its activities in the prescribed manner;
7. ensuring compliance with labor and performance discipline and performance of functional duties of employees subordinate to him;
8. readiness to work in emergency situations.
For violation of laws and regulations, the public relations manager may be subject to disciplinary, material, administrative and criminal liability in accordance with current legislation, depending on the severity of the offense.

I CONFIRM:

[Job title]

_______________________________

_______________________________

[Name of company]

_______________________________

_______________________/[FULL NAME.]/

"_____" _______________ 20___

JOB DESCRIPTION

Public Relations Manager

1. General Provisions

1.1. This job description defines and regulates the powers, functional and job responsibilities, rights and responsibilities of the public relations manager [Name of the organization in genitive case] (hereinafter referred to as the Company).

1.2. The Public Relations Manager is appointed and dismissed in accordance with the procedure established by current labor legislation by order of the head of the Company.

1.3. The Public Relations Manager reports directly to [name of the immediate manager's position in the dative case] of the Company.

1.4. The public relations manager belongs to the category of managers and is subordinate to [the names of the positions of subordinates in the dative case].

1.5. The PR Manager is responsible for:

• effective performance of the work assigned to him;
• compliance with the requirements of performance and labor discipline;
• the safety of documents (information) in his custody (that have become known to him) containing (constituting) a trade secret of the organization.

1.6. A person with a higher professional education in the specialty “Public Relations” and work experience in the specialty of at least 2 years or a higher professional education and additional training in the field of public relations and no work experience in the specialty can be appointed to the position of public relations manager. less than 2 years.

1.7. IN practical activities The public relations manager should be guided by:

• local acts and organizational and administrative documents of the Company;
• internal labor regulations;
• rules of labor protection and safety, ensuring industrial sanitation and fire protection;
• instructions, orders, decisions and instructions from the immediate supervisor;
• this job description.

1.8. A public relations manager must know:

• laws and other regulatory legal acts related to issues of regulation of the field of public relations;
• legislation on media and advertising;
• international and Russian codes of professional and ethical principles in the field of public relations;
• fundamentals of economics, entrepreneurship and management;
• organization development strategy;
• information market conditions;
• technology for conducting sociological research;
• methods of working in crisis situations;
• methods of planning and organizing advertising and information campaigns;
• the procedure for drawing up and concluding agreements (contracts) on information support for programs and events;
• fundamentals of political science, sociology, psychology and marketing;
• ethics of business communication;
• advanced domestic and foreign experience in the field of public relations;
• basics of office work;
• methods of collecting and processing information using modern technical means of communication and computer technologies;
• basics of labor legislation;
• labor safety rules.

1.9. During the period of temporary absence of the public relations manager, his duties are assigned to [deputy position title].

2. Job responsibilities

The public relations manager is required to perform the following job functions:

2.1. Manages one of the organization's activities in the field of public relations.

2.2. Develops long-term and current programs and plans, individual events or their complex within the framework of this area, their information support, financial and organizational support scheme.

2.3. Participates in the formation of an information and advertising strategy for a separate area of ​​the organization’s activities in the field of public relations in accordance with the general priorities of the organization’s policy and prospects for its development.

2.4. Selects forms and methods of interaction with the public, organizations, and the media.

2.5. Determines the nature, content and media of information messages emanating from the organization.

2.6. Provides two-way communication with consumers, partners and other public groups.

2.7. Organizes and maintains constant contacts with the media, information, advertising, consulting agencies, public relations agencies, publishing houses, other enterprises and organizations, government and public structures.

2.8. Organizes the collection of information, including the use of sociological research; continuous monitoring of information sources.

2.9. Analyzes the state and predicts changes in the information market and the sphere of public communications; proposes measures to adjust the organization's policy in the field of public relations.

2.10. Monitors the preparation and execution of agreements and contracts for information, advertising, organizational and financial support for programs and events within a separate area of ​​the organization’s activities in the field of public relations.

2.11. Ensures interaction between internal structural divisions of the organization during joint activities.

2.12. Involves independent external consultants and experts in the field of public relations to solve assigned problems.

2.13. Supervises subordinate employees.

If necessary, the public relations manager may be involved in the performance of his official duties overtime by decision of the director of the organization in the manner prescribed by labor legislation.

3. Rights

The public relations manager has the right:

3.1. Give instructions and tasks to his subordinate employees and services on a range of issues included in his functional responsibilities.

3.2. Monitor the implementation of production tasks, timely completion of individual orders and tasks by the services subordinate to him.

3.3. Request and receive necessary materials and documents related to issues of its activities, subordinate services and divisions.

3.4. Interact with other enterprises, organizations and institutions on production and other issues within his competence.

3.5. Sign and endorse documents within your competence.

3.6. Submit proposals on the appointment, relocation and dismissal of employees of subordinate departments for consideration by the head of the Company; proposals to encourage them or to impose penalties on them.

3.7. Use other rights established by the Labor Code of the Russian Federation and others legislative acts RF.

4. Responsibility and performance evaluation

4.1. The public relations manager bears administrative, disciplinary and material (and in some cases provided for by the legislation of the Russian Federation, criminal) responsibility for:

4.1.1. Failure to comply or improper fulfillment of official instructions from the immediate supervisor;

4.1.2. Failure or improper performance of your labor functions and the tasks assigned to him;

4.1.3. Illegal use of granted official powers, as well as their use for personal purposes;

4.1.4. Inaccurate information about the status of the work assigned to him;

4.1.5. Failure to take measures to suppress identified violations of safety regulations, fire safety and other rules that pose a threat to the activities of the enterprise and its employees;

4.1.6. Failure to ensure compliance with labor discipline.

4.2. The evaluation of the work of a public relations manager is carried out:

4.2.1. By the immediate supervisor - regularly, in the course of the employee’s daily performance of his labor functions;

4.2.2. Certification Commission enterprises - periodically, but at least once every two years, based on documented results of work for the evaluation period.

4.3. The main criterion for assessing the work of a public relations manager is the quality, completeness and timeliness of his performance of the tasks provided for in these instructions.

5. Working conditions

5.1. The work schedule of the public relations manager is determined in accordance with the internal labor regulations established by the Company.

5.2. Due to production needs, the public relations manager is required to go on business trips (including local ones).

5.3. Due to production needs, the public relations manager may be provided with company vehicles to perform his job functions.

6. Signature right

6.1. To ensure his activities, the public relations manager is given the right to sign organizational and administrative documents on issues included in his functional responsibilities.

I have read the instructions ___________/___________/ “____” _______ 20__

The internal communications manager's responsibilities include:
- planning the internal communications system;
- conducting research in the field of corporate culture, participating in the development of measures to increase motivation and loyalty of employees and maintaining a favorable psychological climate;
- development of activities to form the company’s HR brand;
- information support for changes within the company;
- development and information content of the intranet portal, corporate publication, preparation of internal mailings;
- communication support for changes within the company;
- organization of corporate events, competitions;
- participation in internal projects non-material motivation employees;

Salaries and employer requirements
Average wage internal communications manager in Moscow is 75,000 rubles, in St. Petersburg - 62,000 rubles, in Volgograd - 40,000 rubles, in Voronezh - 41,000 rubles, in Yekaterinburg - 51,000 rubles, in Kazan - 41 000 rubles, in Krasnoyarsk - 47,000 rubles, in Nizhny Novgorod - 44,000 rubles, in Novosibirsk - 49,000 rubles, in Omsk - 40,000 rubles, in Perm - 45,000 rubles, in Rostov-on-Don Don - 45,000 rubles, in Samara - 45,000 rubles, in Ufa - 41,000 rubles, in Chelyabinsk - 44,000 rubles.

Depending on the emphasis in functionality, aspiring internal communications managers may be required to have different types of higher education. If you are primarily engaged in filling intranet portals and writing releases about changes in the company, you will require a philological/journalistic education or a diploma in Public Relations. If the main emphasis is on building relationships in a team, education in the field of personnel management will be more relevant. By the way, at subsequent career levels it is necessary to have knowledge in both areas. To become an internal communications manager, you need to have a certain character. Proactivity, creativity and excellent communication skills are important. Salary offers for specialists without experience in this position in Moscow start from 40,000 rubles, in St. Petersburg - from 33,000 rubles.

The second salary range requires at least 1 year of experience as an internal communications manager. Knowledge of non-material motivation tools is required. The applicant must have skills in writing articles for intranet sites aimed at increasing employee loyalty, as well as experience in organizing corporate events. Salary offers for applicants who meet the specified requirements are 50,000-65,000 rubles. in Moscow, 41,000-53,000 rubles. in the city on the Neva.

In order to qualify for a higher salary, you must have excellent skills in information interaction with staff, experience in analysis, correction of methods and forms of information transfer in the company. You will need experience in monitoring employee loyalty and experience in developing new internal communications tools to increase staff motivation. It is also assumed that you have at least two years of professional experience. Salary offers in this range in Moscow reach 85,000 rubles, in the Northern capital - 70,000 rubles.

Employers are willing to make the most attractive offers to employees with experience in developing a strategy for the development of internal communications channels. Besides understanding strategic policy must have excellent skills operational management internal communications and, perhaps, even experience in creating a full-fledged communication system from scratch (for example, experience in developing corporate code and its implementation in corporate practice, etc.). At this stage, the employee already takes on leadership functions. Minimum work experience - 3 years with experience in a large company. Depending on the company and the scale of the tasks, employers who have such requirements for candidates offer up to 130,000 rubles in Moscow, and up to 100,000 rubles in St. Petersburg.

Portrait of the applicant

79% of candidates for the position of internal communications manager are women. 49% of internal communications managers are under 30 years of age. 94% of applicants have a university diploma. 38% of applicants own English language at a free or conversational level.

Blog embed code

Internal Communications Manager

In July 2015, the research center of the Superjob portal studied employer offers and expectations of applicants for the position of “Internal Communications Manager” in 15 cities of Russia. Read more...

home » Earn money online » Public Relations Manager. Public Relations Manager Public Relations Manager job responsibilities