Our services. Shopping center "solar wind" rental of retail space. Program for presentation for rent in a shopping center
CONCEPT At the moment, the shopping center is characterized by the concept of “neighbourhood”. This is a retail trade and service facility of regional importance for the general population. The “Solar Wind” shopping center is positioned as “Favorite”, which has a good selection of goods. Here you can buy everything you need at affordable prices. We are currently carrying out a reconception of our shopping complex. It is due to the favorable location of the shopping center at the intersection of major transport and pedestrian flows, the development of regional infrastructure (opening of the Strogino metro station, construction of the federal ice palace), and the active construction of elite residential complexes. These factors determined the change from the existing concept of “neighbourhood” to the concept of “casual center”. Casual center is a specialized shopping center whose mission is to promote a fashionable lifestyle and satisfy the target group's need for self-expression through the purchase of fashionable clothes, accessories and visiting unusual themed restaurants and cafes. Compared to a fashion center, a casual center is more democratic, designed for people with an average income level, focused on fashion, style, dynamics, progress, and success. The shopping center pursues an active marketing policy. We are constantly working to create a comfortable atmosphere for buyers and tenants. We select tenants who complement each other, which allows us to work without competition. The target audience is residents of the Strogino and Shchukino districts with an average income (up to rubles per person) aged 20–45 years. The total population of the two districts is people.
LOCATION North-Western Administrative District, Strogino district, Marshala Katukova str., 25 Strogino metro station - 5 minutes on foot Shchukinskaya metro station - 15 minutes by transport very accessible and accessible place (traffic flow in this direction of cars per day) Opposite the shopping center there is a prestigious residential complex "Amber City"
For most stores, individual points of sale, cafes, restaurants, and salons, over time the question of expanding an existing network arises. Or you are just starting your own business and are already thinking about how to get a coveted place with a good location in a popular shopping center (shopping center) or shopping and entertainment center (shopping and entertainment center). At such a moment, too much is at stake, and any ill-considered mistake can lead to lost profits for your business. How to avoid mistakes, how to avoid getting rejected by the landlord, how to correctly convey information in a presentation for a shopping center so that the landlord makes a decision in your favor - all these points will be discussed in this article.
Presentation for the landlord. Why and where to start?
Let's imagine a situation where you need retail space in a certain shopping center. Just don’t forget that there are at least several applicants for this area, and in the most popular shopping and entertainment centers, when there are a large number of potential tenants, they even organize tenders. After you leave an oral or written application through the official website, you will be asked to send a presentation about the company. It is this that will be one of the key factors in the landlord’s final decision.
Presentation of your store or other type of business for the landlord should be a short but rather in-depth story about your company, its advantages and the exceptional features of the services or products offered. But despite the brevity of the presentation, it should provide maximum useful information about your company. This presentation should convince the landlord to choose you! The owner of a shopping center will not be interested in reading a long history of the development of your company or looking at a multi-page catalog of the products offered. He will prefer a discreet presentation, where in a few minutes he will find out the main type of activity, how placing your company in a shopping center will be beneficial, and whether this placement will damage the image of his shopping center.
What information should a presentation for a shopping center contain?
First of all, you need to present it in the most beneficial form for you. information about your company and the services it provides or the goods it sells. It is important to explain what problems they solve, why they are attractive to future clients, why clients will choose you, not other companies. It is also worth paying special attention to describing the advantages of your company over competitors. The presentation must convey as clearly and clearly as possible the How does your presence benefit a potential landlord?, it is equally important to convince him of the positive impact of your company on the image of his shopping center.
Be sure to tell us about what area and what location do you need, as well as what it will be equipped with. A huge advantage over competitors will be photographs of existing points or, in the absence of such, implemented in 3D visualizations of the future outlet. It is very important to give the mall owner a realistic idea of what it will look like.
Consider the fact that the landlord is, first of all, interested in locating large, well-promoted brands, recognizable companies that already have their own network of establishments in other shopping centers. And the less well-known your company is, the more difficult it will be to convince the landlord of the benefits of your presence in his shopping and entertainment center. If small companies or companies just entering the service market cannot cope with this task, cannot prove the advantages of their location in the shopping center and the great benefits for visitors, then they will be rejected, and there may not be a second chance. That is why you should pay special attention to the design and content of the presentation that will be sent to the landlord.
What aspects are important to consider in a landlord presentation?
1. Brevity, clarity, clarity. There is no need to complicate your presentation with a lot of unnecessary information. Try to convey the necessary information to the landlord as clearly as possible, use clear, easy-to-understand phrases.
2. The best format for such a presentation is pdf, which is supported by many programs on most computers. It is advisable to fit all the information into 8-12 slides; this volume is quite enough for a detailed presentation of your proposal. It is advisable to optimize the file weight to 3-5 MB, while it is important not to lose the quality of the inserted images; they should remain clear and beautiful (blurry, low-quality images will definitely not give you an advantage).
3. If you offer any product or services that can be clearly shown - show it! If you are a goods store, show beautiful packaging; if you represent a unique cafe, restaurant, show a juicy, tasty menu; if you are a jewelry store, show the brilliance and originality of your assortment. Try to present the goods and services you offer as advantageously as possible; “dry” text will definitely not convince the landlord.
4. The presentation must be well-designed; check that all information is correct, be careful, and eliminate the presence of various errors. Even a minor mistake can become an obstacle to the desired positive answer.
5. And, of course, one of the main roles is played by the landlord when assessing your company. Believe me, a presentation developed in-house and a presentation created by a professional designer have fundamental differences.
Remember that it is the presentation, in most cases, that influences the final decision of the shopping center owner. Competent design, correctly selected content, and delivered information in the right direction can push aside any competitors. And, conversely, a chaotic, loaded, incomprehensible, unprofessional presentation can ruin any image of your company. If you are not confident in your design abilities, entrust it to professionals; the cost of development will very quickly pay off after receiving the coveted positive response from the landlord and your company getting into the shopping center. Don't miss opportunities to develop your business!
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The project concept involves integrating the old port area into the central part of the city and creating a vibrant modern environment that complements the existing infrastructure. The project includes the construction of a designer outlet center, hotel complexes with premises for business events and a SPA complex, a residential complex with its own infrastructure, big box retail premises, a cinema, a walking area with restaurants and bars, and a marina. The project began in 2014, and the first phase of the outlet center is planned to open in 2018. The project will be certified according to the BREEAM Communities system.
Flagship projects: Redevelopment "Vallila Konepaja". Finland
GVA Sawyer announces the start of a new development project in Finland. This is a redevelopment project of the buildings of the former Konepaja carriage factory with new construction, in the central part of Helsinki. A complex of three industrial buildings is subject to redevelopment, two of which are historical monuments protected by the state.
ABOUT COMPANY
The GVA Sawyer group of companies is a representative of the international GVA Worldwide network in Russia; since 1993, our main area of activity has been commercial real estate. The company's services include selection of commercial real estate, development, construction management, technical customer function, as well as real estate consulting, services for leasing and selling commercial real estate, services for finding tenants for commercial real estate. The company has completed consulting and development projects in more than 50 cities of Russia and the CIS in the office, retail, cottage and hotel segments, as well as development projects in Finland. We provide services for the sale of commercial real estate and services for finding tenants for commercial real estate around the world.
Today, shopping centers are the most “tidbit” for those who sell anything. All entrepreneurs want to have retail space in the shopping center they visit. Agree, there is a huge difference: your store is located in a deserted alley on the outskirts or in the middle of a large shopping mall where everyone comes to shop. The solvency of the flow of people in this place is high, all you have to do is “set your nets” in the form of a product/product and wait for the “big fish” to swim in.
It would seem like the perfect recipe for success. But there is a small nuance - getting a place in a good shopping center is not as easy as it seems. The owner of the building, of course, will want to enter into a lease agreement only with that company or entrepreneur whose business interests him and promises big profits. That is why there is a company presentation for the landlord. This is an electronic (most often) or printed product that informs a potential landlord about your company, type of activity, etc.
Do you need a presentation for the landlord?
Some old-school businessmen have difficulty keeping up with the times. They resist innovation in every possible way and complain about the need to create such a “useless” thing as a presentation for obtaining a lease in a shopping center. But is this really such an unnecessary thing?
It turns out that when you contact the administration of a shopping center with an application to rent retail space, you can easily get rejected. Now large and truly profitable centers receive so many similar offers that several companies are vying for one place. Sometimes tenders are even held to determine the tenant. As you might guess, the owners would rather have a serious brand with its own history, customer base, marketing strategy, etc. And they can quickly learn about all this only from a good presentation. Therefore, if you want to get a good retail space, you will have to order a presentation of your business and impress the landlord.
Tenant presentation: sample drafting
If you want to rent retail space in a popular shopping mall, then you need to prepare a short, succinct, understandable and at the same time interesting presentation. Based on this information, the landlord must choose you among other applicants. What exactly should be present in this presentation:
- The name of the company, a description of its activities (everything is very clear here - your company and the shopping center should “get to know each other”).
- Statement of a problem that can be solved using your product/service.
- Description of the product or service you offer: why are they good?
- Highlighting your competitiveness, emphasizing your advantages over similar companies.
- A story about why a lot of people will come to your point.
- Description of your needs (what footage is needed, how the retail space should be equipped, etc.)
- Convincing the landlord that he needs a tenant like you. Description of the benefits of the shopping center from cooperation.
Presentation for rent: nuances
If the presentation contains answers to all the landlord’s questions and interests him, then you will receive the desired retail space. But you should remember that repeating an example from the Internet is not the key to success. You need to control all the little things that can spoil the impression of the brand and deprive you of the rental agreement. Pay attention to:
- Literacy. If there are errors in the presentation text, you can forget about achieving your goal. Business does not like ignorant people; no one will want to deal with such a company.
- Brevity. Cut and compress everything that can be shortened and compressed. No one will waste an hour of precious time reading your long thoughts. Clear and to the point - this is how a presentation should be.
- Technical side. Think in advance about where and how you will present yourself. Most often, presentations for obtaining a lease are sent by email: in this case, bring your file into proper form and comply with all standards. It would be best to send the presentation in pdf format - it can be read on almost any computer. In addition, keep an eye on the expansion of pictures and photos - all images must be of good quality.
- Visualization. The more information is clearly illustrated, the better. Replace boring text and calculations with graphs, show beautiful photographs of the product you produce/sell, etc.
- Design. Never try to “compose” a design yourself - if you do not have the skills and experience, then the idea will turn out to be a failure. Contact professionals who will come up with the “filling” and draw the “wrapper”. You'll get a piece of candy that you won't be ashamed to show to the landlord. And which, by the way, will benefit your business in the future.
