Night computer clubs. Computer business: how to open a computer club. Business plan for a computer club: documents and equipment. Recruitment of personnel for the club

How to open a computer club - we suggest step-by-step business plan+ 8 clear steps to start your own project.

Capital investment in an online club: RUB 863,000.
Payback period according to the business plan: 12 months.

How much time do you spend on the Internet?

The information network attracts more and more people; it has become an integral part of our lives.

Your own computer club is a real way to turn an expense item for millions of people into a source of income for you.

The main document that will help in this direction is computer club business plan.

Let's look at the features of the business and the main points that you need to pay attention to.

Most likely, you think that the Internet is present in every home.

How can you get a consumer sitting in a comfortable chair to get up and go to such an establishment?

But a real entrepreneur must look at things deeper, delve into the essence of things.

The Internet is a network.

It allows huge masses of people who have common interests, problems, values, and hobbies to be in close communication.

Let's turn to sociology: a group of people with common interests strives to unite - this is a fact.

The idea of ​​opening a computer club is to provide such an opportunity for people to gather in one place.

The entrepreneur gives joy to the guests, and keeps the income for himself.

What list of documents is included in the computer club business plan?

The first step you should take when opening your own computer business is to properly register the enterprise.

To register a Limited Liability Company, certain conditions are required:

The presence of one or more founders.

They can be both individuals and legal entities.

Initial capital (minimum 10,000 rubles).

The amount can be contributed either in money or property.

Initially, you can deposit 5,000 rubles, and then, within 12 months, deposit the rest of the amount.

It is necessary to draw up a charter.

This document is mandatory and is often developed based on the sample, simply by changing the necessary data.

After fulfilling all the conditions specified above, the second stage begins - assembling a package of documents for registering a computer business.

List necessary documentation in order to open a computer club, is indicated in the form of a table:

Only after collecting everyone necessary documents and placing the enterprise in the register of the federal tax service, the process of opening a computer club can be completed.

If you have difficulties registering a business, it is better to seek help from an experienced lawyer.

He will be able to organize the process properly.

Costs for resolving issues of this kind will cost from 10,000 rubles. (it all depends on the experience of the lawyer and the office he represents).

Marketing analysis for a computer club business plan

1. Analysis of the target audience.

At the second stage of designing a business plan, you need to clearly define the target audience of the club that you decide to open.

Any establishment works for the consumer, blindly - this is the key to project failure.

Who might be the target audience of the computer club?

In order to answer this question, it is necessary to understand one important detail - now it is impossible to attract visitors simply by having powerful computers and uninterrupted Internet access.

Most potential guests have a computer at home; they do not need to visit such establishments.

Below is a diagram that opens the reader’s eyes to how many percent of the adult population of Russia are aware of the existence of the Internet and actively use all its resources

The diagram shows the percentage of the total population of Russia.

The computer club will be located in a city where approximately 80% of residents constantly encounter and use the Internet.

After analyzing this information, we will determine the main target audience based on the possible purposes of visiting the computer club.

The main goal of the modern visitor is team battles in popular games (World of Tanks, Total War, Dota 2, etc.).

We determine the age of a standard visitor – 14–26 years old, i.e. these are schoolchildren, students or simply working people who are interested in spending time together in the computer club.

Also, we cannot discard that small percentage of guests whose goal is stable Internet access.

Let's look at future visitors to our club more clearly:

2. List of competitive advantages.

The goal is to determine why the consumer should choose our establishment and how it compares favorably with competitors’ establishments.

Creation competitive advantages in practice, it turns out to be a very difficult task.

To solve it, a deep analysis of the properties of the product is required; in our case, the computer club itself can be called a product.

Let's list its properties:

• Quality of Internet services.
  High speed and uninterrupted network access.
• Level technical equipment.
  The quality of computers in the club, technical indicators that allow them to demonstrate the best performance.
• Location of the computer establishment.
• Staff.
  Ability to provide quality service.
• Convenience of the client's workplace.
• Quality of food, drinks.
• Interior design solution.
• Atmosphere.

Having determined the properties of a computer club, we will determine its advantages.

In practice, the most significant qualities for visitors turned out to be comfort and compliance pricing policy services offered.

For a business to make money, you need to try to design all the exceptional qualities in the early stages.

Marketing does not forgive mistakes!

When developing a business plan, you should be based on the idea of ​​​​maximizing all the qualities of the enterprise, achieving maximum competitive advantages.

Promotion methods or how to open a computer club and attract more people to it?

Advertising an enterprise guarantees an increase in the flow of customers; more guests mean more money.

Let's set a marketing task in the business plan - it is necessary to attract as many city residents as possible to the club.

The correct formulation of the problem is very important, because now we understand that the audience of visitors is limited to residents of the city, and perhaps even a small area where the club is located.

Taking into account the specifics of the establishment, we suggest considering the most localized promotion approaches.

Their list and implementation is demonstrated below:

Publications in the local press.

We are ready to declare to all skeptics that the press will never go back to the distant past, even printed forms publications do not lose popularity.

Publications on local Internet resources.

It is logical to promote a computer club on the Internet.

Word of mouth.

For a small sum, city residents are ready to disseminate any information.

Loyalty programs.

Example: provide a discount to people of retirement age.

In this way, you can achieve public favor and respect for business.

Don't lose touch with consumers.

Maintain contact with them, congratulate them on significant events, showing attention has the same effect - only in your direction.

Atmosphere.

Create such an atmosphere of the establishment that the guest would like to return to you and bring a couple of friends.

You can win over customers by writing a positive review on a local forum.

When designing a business plan for a computer club, you need to pay attention to quality marketing.

Choosing a room for a computer club

Why is this decision correct?

Our target audience for the business plan is students and schoolchildren, i.e. the time of greatest activity is reduced to 16.00 - 23.00 (after school or work).

This is the very moment when this contingent confidently walks towards their home (few students live in the center).

The first factor provoked the emergence of the second - the close location to home is very convenient (remember the competitive advantages!).

The rental price is significantly lower, which will reduce costs.

Room characteristics

A computer club is an establishment where clients work with equipment, i.e. we need to pay attention to fire safety, climate control, high-quality electricity, access or the possibility of placing the technical equipment of a high-speed network distribution point.

Cost of rental services

Renting a room for a computer club of 50 sq.m will cost approximately 23,000 - 24,000 rubles. (the cost can range from 10,000 to 40,000 rubles).

Selection of equipment for a computer club

Name	Qty	Price (1 piece/rub.)	Price (total rub.)
Total:			706,000 rub.
PC (full build)	16	33 000	528 000
Computer desk	16	6 000	96 000
Office chair	16	4 500	72 000
Access Point (Full Assembly)	1	10 000	10 000

Recruitment of personnel for the club

The staff is the soul of the establishment; if everything is in order with the service in your club, customers will return again and again.

Let's make a list of required employees:

Administrator.

If you are going to work around the clock, you will need several people for this position.

System Administrator.

Very important employee, is directly responsible for the operation of the equipment.

Accountant.

Working with a cash register also requires a separate person; calculating taxes and payments is a very painstaking task.

Security guard.

When there is so much equipment in an establishment, without descriptions it is obvious why a security guard will be needed.

Minimum wage in Russia – 7,500 rubles, i.e. We expect that employees will receive an average of 15,000 - 18,000 rubles. per month.

Don't forget about taxes: for each employee you will have to pay about 15% of his income.

Using simple mathematical operations we calculate total amount: ~ 73,000 rubles.

The video shows an example of setting up a computer club:

Financial section of a computer club business plan

“If you set out for your goal and stop along the way to throw stones at every dog ​​that barks at you, you will never reach your goal.”
Fedor Dostoevsky

Let's calculate how much money we need to open a computer club.

It is necessary to take into account the rental of premises, inspections of sanitation stations, costs of equipment and employee salaries.

By excluding technical equipment and replacing it with technical support, running a business will cost 127,000 rubles.

To determine the payback period after opening, let’s calculate the club’s daily income.

When the hall is loaded with 10 people for 24 hours and the cost per hour is 30 rubles. per person, it turns out to be 216,000 per month.

Let's subtract the amount of the monthly investment: in total we have 89,000 rubles.

In this article, we answered the question, how to open a computer club.

The payback period for the project was 12 months.

With careful design and dedication in establishing a business, the project is sure to be successful.

Are you ready to devote a year of your life to realizing your dream?

Take action, entrepreneurship requires good ideas and quick solutions, don't miss your chance.

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Some people believe that computer clubs are not profitable these days. They say, who needs them? Many people have a computer, laptop, tablet at home... Who will go there? But is it?

Who needs computer clubs?

Firstly, there are still many people who cannot imagine their life without several games of DotA or breathtaking races with friends.

In addition, sometimes there is a need to quickly find certain information online, print it, or send an email. And if a computer or laptop is not at hand, first of all a person begins to look for a nearby Internet shop.

Opening a computer club is a truly profitable decision, an idea that will bring you significant income in the near future.

Step 1. Finding a suitable location

Unlike other areas of business, in this case proximity to the city center is not of decisive importance, so it is not worth overpaying for a place “in the sun”.

The key factor in this case is the opportunity to open a 24-hour computer club. Without this, you could lose a significant part of your potential clients.

In addition, you should focus on the availability of the premises. Your salon should not be too far from public transport stops and busy streets - otherwise, your customers may simply be intercepted by competitors.

And one more important point, which, willy-nilly, you will have to pay attention to when deciding the question: “How to open a computer club?” It's about about the choice between renting and buying an object. Considering that the basis of this business is a mobile computer network, which, if necessary, can be easily moved to another location; in order to save money, it would be more logical to rent a room. However, if you decide to firmly “put down roots” in the chosen place and have enough money, you can buy it. This will allow you to significantly reduce your monthly expenses in the future.

Technical requirements

It is important that the room has electricity, climate control systems, and not too much humidity. Make sure to immediately high speed internet and arrange its distribution between all computers. Another point is the compliance of the premises with modern fire safety requirements.

Of course, a computer club must have an emergency exit and a bathroom.

Step 2. Paperwork

No matter how much you resist, if you decide to open your own computer club, you will have to communicate with representatives of some government agencies that control the activities of entrepreneurs.

First of all, we are talking about the sanitary and epidemiological service. According to current sanitary standards, each working (playing) place should not be less than 4 m 2. By the way, this factor also needs to be taken into account when choosing a room to rent or buy.

In addition, SES workers must record the level electromagnetic radiation near every computer. You will have to pay for this service (about 1000 rubles for checking each device). Not fair? Perhaps, but without this you can only dream of your own computer club.

Finally, you will have to cooperate with the youth department of the district or city government administration. It would seem, what does he have to do with it? It's even trickier here. You must carefully monitor your visitors so that you are not accused of distracting schoolchildren from their studies and serving as a “den” for difficult children.

According to our legislation, schoolchildren do not have the right to be in computer clubs during lessons, and children under the age of 14 should not stay with you after 21:00. By the way, violating the second condition is fraught with heavy fines from the police, so you shouldn’t turn a blind eye to flagrant violations (even out of sincere human solidarity).

Which OKVED code to choose for an online salon?

Another important point that needs to be taken into account when opening a computer club is OKVED. Depending on which code is used, you will be able to register your establishment under certain conditions. Unfortunately, the “Computer Club” item is simply missing in the classification. Therefore, almost all owners of such establishments choose from alternative options:

• 72.60 – other activities related to the use information technologies and computer technology;
• 93.05 – provision of other personal services;
• 74.84 – provision of other services.

However, regarding this issue, it is best to consult with a specialist who can evaluate your activities and choose the most appropriate option from the point of view of the law.

Step 3. Purchase of equipment

This is perhaps the most important stage in organizing your business. If you are interested in how to open a computer club, you should understand that in order for your establishment to bring you significant profit, you must have at least 15 machines at your disposal.

Many new entrepreneurs make the same mistake: getting hung up on computer games. Meanwhile, it is equally important to provide your customers with a high-speed Internet access channel.

Why is corporate Internet access so important?

It should be emphasized that corporate Internet access is not at all the same as a home access point. Moreover, the difference lies not only in cost, but also in bandwidth and data exchange speed. The price of the cheapest network access with an information transfer speed of up to 256 Kbit/s is about 6 thousand rubles. However, taking into account modern customer demands, even this is not enough. The best option a channel of 50 Mbit/s or more is considered. And the cost of such a connection can reach 60-80 thousand rubles. per month.

In the modern world, it is almost impossible to do without the Internet. Despite the fact that every day it is becoming more and more popular in private houses and apartments, it is not yet possible to install fiber optics everywhere and make traffic accessible and inexpensive. In this case, a specialized establishment that provides access to the Internet for a fee can be an excellent alternative. It can be a large online club or a relatively small one. In the latter option, a small room is rented, in which up to 20 workstations with computers and software are equipped.

A large computer club has 30-50 fairly powerful machines with high-speed Internet, VIP rooms and cafe. Establishments of this scale pay off slowly, as they require serious capital investments, but they usually do not have problems with regulatory authorities. But regardless of the format of the future institution, you will definitely need a competent and accurate business plan for a computer club.

Legal issues

Any business must be legal from a legal point of view, and gaming is no exception. The best organizational and legal form for opening a computer club is individual entrepreneur ( individual entrepreneur). First you need to come up with a memorable and sonorous name for the club, which is related to computer topics.

In order to register an establishment, you will need:

• registration application;
• memorandum of association;
• the charter of the future enterprise and information about the founder of the club;
• a receipt indicating payment of the state duty;
• documents that confirm the consent of the antimonopoly authorities.

It is also necessary to settle all issues with regulatory authorities. It is usually difficult to meet all the requirements, so their decision will depend on many factors. In order for the establishment to operate around the clock, you will need to obtain permission from the police department.

If you plan to open a small gaming computer club, then it does not make sense to immediately spend money on purchasing a licensed software, but you still need to take into account that it will be necessary to purchase it in the future. This can be done through Russian representative offices of manufacturing companies. Before installing a licensed program, you will need a special license that allows its commercial use. It can be purchased from a distributor; the cost of the license is calculated individually for each computer club.

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Selecting a location

The best place to open such an establishment is a residential area with a large population or a street where a significant number of people are concentrated. educational institutions. A good place to locate a computer club is a busy intersection, market area or large store. IN residential buildings It is undesirable to open an establishment of this kind, since the audience of the gaming computer club is quite noisy, so the residents will definitely complain. In addition, in a residential building the club is most often located in the basement, so it will be difficult to obtain permits from the sanitary and epidemiological station and the fire inspectorate.

The rental cost per square meter in residential areas is usually low, so the annual payment will not be too high.

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Clients and demand for services

The main visitors to the computer club will be:

• students and schoolchildren visiting the institution not only for educational purposes, but also for playing;
• clients different ages who do not often go to the computer club.

Considering that the sphere of distribution of computer services is quite developed, the main attention in the project development process must be paid to the relationship between the user and the seller.

It is necessary to place the main emphasis on the qualifications, competence and friendliness of the managers who will serve the gaming room.

Computer club services are almost always in demand. But at the same time, seasonal deviations to a smaller or larger direction are possible. During exams and sessions at universities, attendance for educational purposes increases significantly, and games begin to interest potential clients during school holidays.

In the pricing process, it is important to consider the purchasing power of the intended customers and the quality of the services provided.

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Necessary equipment and hiring of personnel

The next step is purchasing equipment. Here it is important not to save on purchasing the necessary equipment, since many visitors come to play in the computer club, and games require high-quality and modern equipment. Therefore, the more powerful the technology, the more visited the establishment will be. You will also need to purchase printers and scanners, appropriate furniture: tables, chairs; equip workplace administrator.

Next, you need to select the right personnel for the job. For technical support and setup computer equipment and software you will need several people. You can invite students from specialized universities who live nearby. If we talk about a small club, then for its normal operation 3-4 people will be enough to maintain the software and work with clients. You will also need one system administrator. Basically, computer clubs operate around the clock, so you need to organize work in two shifts. You can’t do without a security guard, since the establishment will have expensive equipment.

For official registration of personnel, registration will be required. employment contract in many authorities, such as tax authorities, social, pension and health insurance funds. It will be necessary to maintain payroll records for each employee work books and tax cards. Therefore, if possible, it is better to negotiate with a large organization so that the staff is registered there, and then leased to the club. As a result, you can get rid of paperwork, which will be handled by the enterprise’s HR department. For reference accounting You will need an accountant if the club owner himself cannot handle this matter.

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Ways to advertise effectively

After opening a new computer club, you can start advertising campaign. For this you will need:

• Post up leaflets with prices and the address of the club on schools and house entrances (before creating the ad layout, it is important to take into account that the main target audience is teenagers 10-18 years old);
• place advertisements on the Internet on specialized websites;
• create a noticeable and bright sign with a detailed list of services provided;
• regularly organize various promotions and tournaments;
• create a system of discounts, for example, for clients who work more than three hours in a row.

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Development of a computer club

For a newly opened establishment, it is important to provide a sufficient level of service, because most computer clubs are usually inattentive to their clients. Since a specific audience usually gathers in this place, it is necessary to act outside the box. There are situations when older guys demand money from younger ones. Therefore, as an option, you can give hooligans a free monthly subscription. You can also try to attract the attention of visitors to your establishment through various competitions with monetary rewards. Or create a scoreboard.

It is necessary to invent and implement original ideas, as a result, the constant development of even a small club will help to significantly increase monthly revenue from each computer. Over time, the establishment will be able to switch to new level, whose clients will be the wealthy public. The following services will be provided:

• high-speed Internet access;
• copying and burning discs;
• working with office applications;
• scanning various documents;
• printing files;
• photocopying;
• conducting computer courses.

It may be necessary to create two rooms: one, a games room, for young people, the other for more serious clients.

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