Description of the beauty salon. Ready-made business plan for a beauty salon Download ready-made business plan for a beauty salon

Features of opening a beauty salon. Main analysis of segmentation of hairdressing service clients. Conducting competition in the sales market. The main methods for enhancing the sale of services. Characteristics of production, organizational and financial plans.

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Why is it worth opening a beauty salon?

Such a business can be developed into a whole network of salons in the future.
In this case, the name will start working for you, and new investors for the business may appear.
To get started, a minimum staff and a set of equipment will be enough.
It is not necessary to rent a large space for a beauty salon.
If there is enough space for 2-3 craftsmen (7 sq.m. per workplace) - this is quite enough to start the full functioning of the company.
Business demonstrates high rates of development.
After all, even in times of crisis, people try to allocate money for personal care.
The initial investment is relatively small.
At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.

Beauty salon business plan: planning

Project Summary

A beauty salon business plan begins with a summary of the future enterprise.

This is the shortest section of the plan, but no less important.

The introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.

At this point, the entrepreneur describes in more detail the goals he has set for himself and by what methods he plans to achieve what he wants.

The first include:

making a profit from organizing a beauty salon;
development of a step-by-step development strategy;
analysis and conclusions regarding the payback of the project.

The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.

Business plan information about the company

The location of the salon is most advantageous on a street with heavy traffic of pedestrians and cars, with parking spaces.

An important condition for success is the absence of competing firms nearby.

The company may be located inside a shopping center or office building. But in this case, special attention is paid outdoor advertising, a noticeable sign and clear signs for visitors.

Beauty salon marketing plan

In the “Marketing” section of the business plan, the project’s place in the service market is determined, strengths and the presence of competitors.

The finished document should include an analysis and description of the following factors:

Trends in the development of the beauty and services sector in the current conditions.
Analysis of how its location will affect the success of the salon.
Information about the client base: age, gender, income level, etc.
Analysis of the advertising campaign that will be undertaken when opening the salon and its promotion.
Information about competitors, their advantages, features.

At the moment, the decision to open a beauty salon demonstrates high level profitability.

With a competent approach to locating a company, as well as its promotion, there is every opportunity to receive a constant, stable flow of clients.

Target audience of the project

last years

Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.

The average income level of the target audience depends entirely on the type of salon. It is obvious that VIP-class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, visitors to economy class firms typically have an income of 20-30 thousand rubles. per person.

Advertising campaign for the salon

However, there are several options for an inexpensive but effective advertising campaign for your current business plan:

Adding to maps.
Many clients search for a salon based on the request “haircut of the Kitay-Gorod metro.”
To get into the search results, you usually don’t even have to pay extra. So be sure to check out these geographic directories!
Gift certificates.
You can’t even imagine how often people give each other pre-paid beauty salon services.
This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new clients to you.
Advertising on forums.
The female part of the Internet space spends quite a lot of time on forums. And he trusts the recommendations received there.
If your services are recommended in one of the popular communities, expect a flow of new clients.
The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only ensure a damaged reputation for yourself.
Social media.
In the modern world, the development of a company without representation in in social networks almost impossible.
To begin with, you should create accounts on VKontakte and Facebook. Other networks increase brand awareness, but rarely have a significant impact on sales.

Project services

necessary equipment

Hair care: men's and women's haircuts, hair styling, creating wedding and evening hairstyles, hair care using special products and procedures.
Nail care: a whole range of activities dedicated to pedicure and manicure.
Cosmetologist services.
Skin care: procedures using special cosmetics, massage. If you expand the list of services, you can include a solarium here.

Salon staff

Organizing a beauty salon requires the following employees:

Administrator.
Responsibilities include: accepting orders, purchasing inventory, managing finances, coordinating the work of other team members.
Hairdresser.
Since women’s haircuts are statistically more popular, it is necessary to hire two generalists for women's hall and one for men.
Masseur.
Nail care specialist.
On initial stage one person is enough.
Subsequently, the staff may expand.
A cosmetologist who also performs the duties of a makeup artist.

The staff at the opening of the salon will be seven people, with the exception of the manager.
Job responsibilities according to the Labor Code, shift schedule, salary - all this data must be displayed in the business plan.

Beauty salon business plan: implementation

“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman

Project implementation schedule

With the help of a plan for implementing the project, scheduled by month, business initiators can control the process of opening a salon on time.

For each stage, a responsible person is assigned and a description of the necessary actions is given.

The future owner of the salon registers as an entrepreneur, formalizes a state of emergency, and orders a seal.
The necessary work permits are also issued.
The last point may take several months. For example, to obtain fire safety papers, the salon premises must already be renovated and brought into compliance with standards.
We are looking for premises for a beauty salon.
This process can also take a long time, because the lion's share of success depends on the future location.
Therefore, there is no need to rush.

Equipment for the work of the craftsmen, a recreation area (TV, coffee machine) and an administrator's station (computer, printer, telephone, modem) are ordered.
It is necessary to indicate who will deliver the products and in what time frame.
The found premises are being repaired by an invited team of specialists.
You can decorate the interior yourself if the budget is limited and it is not yet possible to invite a designer.
The search for employees for the beauty salon begins.
Starts advertising campaign, which will continue as long as the salon exists, and a budget will be allocated for this.
Until the break-even level is reached, financing should be especially active.

The purchased equipment is installed and connected.
The finishing touches are being made to the interior design.
If necessary, personnel are instructed (fire safety, first aid) and trained in additional skills.
The beauty salon is ready to open.

Costs of opening a beauty salon

Beauty salon business plan

№	Name	Price, rub.)
1.	Documentation	10 000
2.	Decoration of the guest area:	200 000
	Rack	-
	Sofa	-
	Table	-
	Armchair	-
	TV	-
	Hanger	-
3.	Hairdressers' hall: women's and men's	365 000
4.	Manicurist place	100 000
5.	Place for a massage therapist	125 000
6.	Place for a cosmetologist	425 000

P.S. This does not include expenses for the premises, which are included in the “Monthly expenses: rent” section. If you buy a premises, the costs will be much higher.

Beauty salon business plan: financial section

Monthly expenses

Based on the amounts given in the business plan, you can calculate the expected profit and payback rate of the project.

What to consider when opening a beauty salon -

watch in this video!

Revenue and payback of a beauty salon

business plan for beauty salons

This business is seasonal in nature.

The peak of clients occurs at the end of spring, when clients want to renew themselves, meet the warm weather beautiful and well-groomed. IN summer time There is a noticeable decline in demand for services due to vacations and lower incomes. The next peak occurs in the pre-New Year period for obvious reasons.

On average, one hairdresser serves 10-12 clients per day.
With an average service cost of 300 rubles and the presence of three hairdressers on staff, the income from haircuts and styling for a month will be:
3*10*600 = 18,000 rubles per day, 18,000*30 = 540,000 rubles.
Using the same scheme, income from the work of a nail care specialist, cosmetologist and massage therapist is calculated.
A manicure and pedicure specialist brings in about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.
The total income for the month according to the business plan will be: 798,000 rubles.
Monthly expenses are deducted from this amount. Taking these figures into account, you can calculate the payback period of the project. It will be 7-9 months.

Opening a beauty salon is not as difficult as it might seem at first glance.

The most important and decisive step from which an entrepreneur’s path to success begins is. This document does not just allow you to get an investment or a bank loan. First of all, it helps the project initiator to outline a plan for the development of the enterprise.

A business plan should not just be drawn up and put on a distant shelf. You need to constantly return to it to control: is your beauty salon developing in the right direction?

If you invest time and effort into the process, success will not be long in coming!

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Below we have compiled a detailed business plan with calculations and important nuances, having familiarized yourself with which, you can open a beauty salon and make it successful.

The first paragraph contains basic project data.

Sample

Activities: beauty services.
Location: indicate the city and district in which the enterprise is opening, and the population.
Area: 70 square meters.
Ownership form: rent
Schedule: 9:00-21:00 , seven days a week.

Services

Hairdressing salons (including hair extensions);
Manicure and pedicure (including nail extensions);
Epilation;
Cosmetology, including hardware;
Body care (wraps, massage);
Tanning in the solarium.

Market analysis

The target audience- older people 18-45 years old. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a residential area, built up with multi-storey buildings. In this case (subject to placement in a large city) potential clients the establishments will accommodate approximately 30-40 thousand people.

Before starting work analyze all institutions located in this area, their list of services and pricing policy. Develop your own advantage for each competitor.

For example, a “protection” from a large establishment will be a service that only you offer, a bright sign, and affordable prices.

Business organization

This paragraph provides a description of registration entrepreneurial activity, obtaining permits, choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

93.02 Providing services in hairdressing and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
93.04 Physical education and health activities (massages, solarium).
85.14 Other health activities.
52.13 Other retail trade in non-specialized stores.
52.33 Retail cosmetic and perfumery products.

A package of documents with which you can start working: permits from the Sanitary and Epidemiological Station, State Fire Inspectorate. For cosmetic procedures, hair removal, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

For a client to contact you, develop competitive advantages.

For example, the average price segment at high quality, a large assortment procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

Outdoor sign (about $500);
Development of corporate identity, logo ($100-150);
Website development and promotion ($150-350);
Printed handouts: leaflets, business cards ($150);
Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote your establishment using a website and communities on social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, “word of mouth”.

Sales promotion methods

You can increase demand and attract attention with promotions:

Opening ceremony with a drawing of gifts and distribution of certificates with discounts.
Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
When ordering a set of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not be deterred by an “unreasonable price.”

Pricing

Taking into account the establishment’s orientation towards the average (and slightly above average) price category, we are developing a price list.

Let's give practically ready-made example with the most profitable and popular services ( prices are in dollars):

Salon

A haircut. Women's - 7-8, men's - 5;
Laying - 4-5;
Toning - 8;
Highlighting - 13;
Lamination - 15;
Hair straightening - 23;
Perm - 30-38;
Hair extensions - 70-120.

Makeup

Daytime - 13;
Evening - 23;
Wedding - from 25;
Eyelash extensions - 23;
Eyebrow extension - 30;
Eyebrow correction – 4.

Nail care

Manicure – 5;
Pedicure – 11;
Paraffin therapy – 4;
Nail extension – 12-30 depending on the technology.

Depilation and hair removal

Depilation of the lower leg – 8;
Depilation of thighs – 8;
Hand depilation – 8;
Armpit depilation – 6;
Classic bikini – from 8;
Deep bikini – 18;
Electrolysis – 16/hour;
Laser hair removal - 4.5/1 sq. cm;
Photoepilation – from 55.

Cosmetology

Ultrasonic facial cleansing – 26;
Whitening with vitamin C – 15;
Facial massage – 12;
Facial peeling – 30-60;
Correction of facial wrinkles (Botox, Relatox, Xeomin) - 4/unit;
Anti-rosacea program – 29-38;
Lip augmentation with Botox - 5/unit (about 150 - full course).

Body care

Massage – from 13;
Lymphatic drainage massage – from 23, general – 70/hour;
Vacuum roller massage – 15/session;

Wrap

Honey – 20;
Algal – 23;
Chocolate – 23;
Thermal wrap – 46.

Solarium

3-4/10 minutes.

Production plan

In order for an institution to generate good income, it is necessary to place as many jobs inside as possible.

Premises requirements:

Separate entrance;
Water supply is cold and hot. Water should flow not only into utility rooms, but also into the work area;
Good lighting - daylight plus artificial light - only about 30-35 lamps;
Flow ventilation and air conditioning system;
Fire safety system.

The project provides for the correct division of the premises into zones:

Reception, wardrobe – 9 sq.m. m;
Hairdressing salon – 15 sq.m. m;
Makeup artist area – five square meters;
Manicurist area – 6 sq. m;
Massage room – 11 square meters;
Cosmetology room – 10 sq.m. m;
Solarium – eight square meters;
Utility room – 3 sq.m. m;
Shower room - three square meters.

Renting such a premises will cost about 900 dollars per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the establishment (prices in dollars):

The waiting area

Reception desk – 300;
Cash register – 180;
Computer, telephone – 300;
Wardrobe for things – 230;
LCD TV – 240;
Sofa – 150;
Coffee table – 70.

Hair salon

Two armchairs – 300-400. A good choice The Image Inventor brand offers inexpensive hydraulic seats.
Workplace with mirror(two) – 300. Image inventory or Panda.
Suchoir– 150. An inexpensive one can be purchased from the Profreshenie company, a more expensive and better quality option is from the Italian company Vision.
Climazon(two) – 550. In the middle price category, Polish “Harmony”, Italian EGG, Ceriotti are popular.
Armchair with sink– 240. The best and inexpensive manufacturers – Image-master, Image-inventor.
Washing– 130. Recommended and high-quality for little money - Italian Laguna, “Sonata” from Image Inventor.
Sterilizer– 55. Sanity, Germix.
Cart(two) – 96. Modus, Artecno.

Nail care salon

Manicure table – 90. Best options offered by Artecno, Madison, Euromedservice.
Stand – 110. Artecno.
Manicure machine – 300. Saeshin, Euromedservice.
Manicure hood – 60. Ultratech.
UV lamp – 50. Germix, Yoko.
Chairs (two) - 330. Lemi, SalonISPA.
Wax melters, equipment for paraffin therapy - 100. Yoko, Madison.
Shelves – 75. Lemi, Armando.
Pedicure bath – 30. Polaris, Freezing.
Pedicure machine – 1000. Podomaster, Unitronic.

Makeup

Armchair – 40. Image master, Lemi.
Mirror and table – 230. SalonISPA, J-Mirror.

Cosmetology salon

"Toplazer" for photoepilation - 4600.
Vacuum roller massage device "Diflexi" — 5300.
Pressotherapy device "Bloomoon" — 2300.
Ultrasonic peeling device SILVER FOX – 320.
Master's chair – 75. Madison, Gezatone.
Couch – 200. Madison, Image Inventor.
Cosmetologist's table – 120. Lemi.

Body care

Thermal blanket SILVER FOX – 300.
Electric massage couch – 200. Cesare Qaranta, Belberg.
Massage therapist table – 40. Belberg, Diakoms.
Wrap couch (spa couch) – 1800-2000. Relatively inexpensive and convenient options are Libya, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. Optimal and time-tested options - Luxura, MegaSun, SmartSun.
Horizontal – 9000. Luxura, MegaSun, ErgoLine.

In addition, there are still a lot of smaller acquisitions that need to be made.. These include cosmetics, tools, consumables, and uniforms for workers (three sets per person).

Most often, craftsmen come to work with their own set of tools. But in any case, it’s worth knowing which brands offer the highest quality tools and consumables in the beauty industry. The “face” of an enterprise greatly depends on the brands whose products it works with.

Hair cosmetics and hair care tools:

Schwarzkopf;
Loreal;
London;
Goldwell;
ORGANIC SYSTEMS;
Estel;
Wella;
Dickson;
BaByliss;
Moser;
Hairway.

Cosmetics and makeup tools:

Divage;
Faberlic;
INGLOT;
Clinique;
L'Oreal;
Max Factor;
Maybelline;
Yves Rocher;
SIGMA;
Mary Kay.

Nail tools and supplies:

Mertz;
LaFrez;
Solingen;
Zinger;
Redmond;
Vitek;
Scarlett.

Cosmetics for body wraps:

Algotherm;
Bleu
Arabia Organic.

Organizational plan

The staff includes:

Administrator;
Manager;
Cleaning woman;
4 universal hairdressers (work in shifts);
2 manicurists;
Cosmetologist;
Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; specialized education is required for a cosmetologist.

Only the administrator, manager and cleaner receive a salary. All craftsmen receive a percentage of the work performed - 30% from the cost of the service + tip.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

Business registration;
Rent and renovation of premises, finishing;
Technological and engineering design, carrying out necessary communications;
Receipt permitting documents and licenses;
Purchase of equipment and Supplies, equipment installation;
Personnel search;
Advertising campaign.

Also by, for completeness.

Risks

Before the beginning worth appreciating possible risks and develop ways to overcome them.

Emergence of new competitors. It is necessary to maintain a high level of service, improve quality and expand the range of procedures.
Deteriorating market situation, decreased solvency. It will help to develop additional proposals, introduce special programs, and conduct promotions. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you won’t lose visitors.
Theft. Security alarms and property insurance will help you avoid this.

Financial plan

Let's deal with financial model business.

Capital costs ($)

Registration with the Federal Tax Service, obtaining permits – 1000;
Rent for a year in advance – 11 thousand;
Interior design development – 1500;
Engineering design – 700;
Process design – 400;
Repair of the building, premises – 2500;
Installation of communications, fire safety systems, video surveillance systems, lighting – 3000;
Decoration, purchase of decorative items – 3000;
Appliances, furniture, equipment – 38 thousand;
Purchase of consumables – 3000;
Advertising – 1500;
Unforeseen expenses - 2000.

Total– 68 thousand dollars.

Monthly costs (USD)

Payroll fund – 1500 (masters work piecework);
Accounting – 250;
Purchase of consumables – 1000;
Advertising – 200;
Utility bills (including garbage removal) – 100;
Unforeseen expenses – 150.

Total– 3200 dollars.

Efficiency and income

Efficiency calculations are based on the fact that in the first months the salon will be occupied by 30-40%. This figure increases to 50-60% by the end of the first year and to 85% by the middle of the third as the establishment’s popularity grows.

Peak sales are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about 20-40 dollars. Revenue in the first 4-6 months will be about 7 thousand dollars, and the net profit (including the salaries of the craftsmen) will be about 2000 $.

Positive dynamics of development allows us to reach the volume of revenue in the region in two to three years 24-30 thousand dollars.

Just having composed detailed plan In addition, you can begin to act.

All activities must be scheduled literally week by week and adhere to the schedule. Then the return on business will be optimal.

Financial plan
Production plan
Marketing plan
How to choose equipment for business
What documents are needed to open
Which taxation system should I indicate when registering?
Opening technology

In this article we will analyze a typical business plan for opening a beauty salon in the city of Ulyanovsk. The goal of the project is to open in a modern and commercial successful salon, which has standard services: haircut, styling, chemicals. perm, manicure, pedicure.

Description of the beauty salon project

Despite great competition, the demand for beauty services is steadily growing, as in big cities women (and increasingly, men) take care of themselves, strive to look well-groomed and are willing to pay for it.

It is difficult to achieve such an effect at home, and an important factor is saving time, effort and receiving positive emotions. Analysis of the real and potential market for services shows the presence of unsatisfied demand for such services in Ulyanovsk.

The amount of investment required to implement the project is 410,000 rubles. The economy class cabin is aimed at residents of the area with average incomes.

Which OKVED code to indicate when registering a business at a beauty salon

To run a business you need register as individual entrepreneur (IP). The main activity for the entrepreneur will be OKVED 93.02 “Provision of services by hairdressing and beauty salons.” The taxation system is a single tax on imputed income (UTII).

The beauty salon will be located in a rented premises with an area of 40 m2:

client reception area (hall) - 12 m2;
hairdressing salon for two chairs - 20 m2;
combined manicure and pedicure room - 8 m2.

We do not take into account repairs to the premises.

The beauty salon will operate in two shifts from 9:00 to 19:00 without a break for lunch, on weekends from 9:00 to 16:00.

How to select personnel for work

It is planned to create 5 jobs in the beauty salon:

hairdresser - universal, 2 people;
manicure and pedicure master, 1 person;
cleaning lady, 1 person;
administrator, 1 person.

The cleaning lady's working day is not standardized: she will carry out wet cleaning of the salon during the shift change, around 14-00, and at the end of the working day. Once a week, her duties include general cleaning. The administrator works from 9-00 to 19-00 five days a week.

To improve the quality of services and gain the trust of clients, it is planned to hire only qualified craftsmen (we recommend reading the article: “ How to hire an employee correctly - step-by-step instruction "). It is known that the client goes not so much to the salon as to a specific specialist, so his qualifications are very important. Employees will undergo regular training courses. In the future, it is planned to hold master classes where young masters will be trained. This will bring additional profit to the salon.

Beauty salon staffing:

No.	Job title	Quantity	Salary per month	Payroll fund, months.
1	Master - all-rounder	2	30 000	60 000
2	Manicurist	1	30 000	30 000
3	Cleaning woman	1	10 000	10 000
4	Administrator	1	25 000	25 000
Total		5	X	125 000

Every year it is planned to increase the size wages on average by 10%.

Description of products and services offered

The organization will provide the following services:

haircuts for men, women and children;
coloring and perm;
highlighting, toning;
treatment, hair care;
wedding and evening hairstyles;
manicure, pedicure, SPA - pedicure and manicure;
nail extensions;
nail coating with gel, acrylic;
treatment, nail care.

Price list for men's haircuts, rubles:

tennis - 200;
tennis school age — 150;
Canadian - 150;
sports - 150;
model - 250;
creative - 300;
under the nozzle - 150;
naked - 100;
drawing - from 100

The average cost of one service is 200 rubles

Price list for women's haircuts, rubles:

creative - 500;
bangs - 100;
length trimming - 150;
haircut for children up to 5 years old - 150;
model - 350-600;
styling (depending on hair length) - from 500;
hairstyles - from 500;
children's hairstyles - from 300;
highlighting through a cap - 500;
highlighting (depending on hair length) 700-1000;
coloring - from 500;
dyeing in one tone (depending on hair length) - from 500;
painting roots - 250;
perm (depending on hair length) - from 500;
long-term styling (depending on hair length) - from 1000.

The average cost of one service is 500 rubles

Price list in a manicure salon, rubles:

classic manicure - 250;
hardware manicure - 350;
European manicure – 400;
nail polish - from 100;
design with varnish (1 nail) - from 50;
wedding design - from 500;
nail extension - from 600;
correction of extended nails - from 350;
eyebrow and eyelash tinting - from 150;
eyebrow correction (tweezers, thread) - from 150;
pedicure - from 500.

The average cost of one service is 400

Download beauty salon business plan from our partners, with a quality guarantee

How to start a beauty salon business

To begin activities, the following activities must be carried out:

register individual entrepreneurship;
enter into a rental agreement;
conclude agreements for the purchase and installation of necessary equipment. It is planned to spend 345,000 rubles at this stage;
purchase the necessary consumables and tools to carry out activities;
get necessary permissions to start activities;
select highly qualified personnel.

Do you need a permit to open a business?

Before starting work, you must obtain permission from the SES and the Fire Safety Service.

The SES will provide a lease agreement and medical records of the masters. The SES has its own requirements for salons: mandatory hair disposal, washing of towels and availability of sanitary certificates for all employees. Only after receiving all permits is it planned to begin the organization’s activities.

Financial plan

The fixed costs of our organization, according to the calculations of the business plan, are presented in the following table:

No.	Expense item	Amount per month, rub.	Amount per year, rub.
1	Salary	125 000	1 500 000
2	Pension, social and medical. insurance	37 500	450 000
3	Rent	15000	180000
4	Consumables	10000	120000
5	Public utilities	4000	48000
6	Advertising	2000	24000
7	Others	4000	48000
8	UTII (tax)	3426	41112
	TOTAL	about 200,000	2 400 000

Planned volume of services per month:

No.	Name	Number of services per day	Average price, rub.	Amount per day, rub.	Amount per month, rub.
1	Male haircuts	8	200	1600	48 000
2	Women's haircuts	10	500	5000	150 000
3	Manicure salon	10	400	4000	120 000
	Total		X	10 600	318 000

Total average revenue per working day will be 10,600 rubles, per month the amount will be 318,000 rubles.

Production plan

In order to provide quality services to the salon, only those masters who have certificates of completion will be hired professional courses hairdressers.

Cost estimate for the purchase of equipment:

N p/p	Name of expense item	Amount, rub.
1	Dressing table "Accord plus"	30000
2	Mirror "Accord-4"	12400
3	Hydraulic chair "Status"	29660
4	Hair wash with chair “Image”	28500
5	Master's chair	9140
6	Children's chair "Piggy"	4700
7	Foot rest for client	4800
8	Hanger	850
9	Reception desk	32000
10	Coffee table	6200
11	Waiting chair (triple)	4600
12	Sofa "Monica"	16800
13	Dry heat cabinet	14300
14	Sterilizer with timer	5300
15	Ural Federal District Bactericidal chamber “Microcid”	12300
16	Suchoir	14100
17	Climazon	29500
18	Hair salon trolley	9200
19	Three section screen	6990
20	Pedicure. - cosmetics Armchair “Nadine”	43900
21	Pedicure bath	5600
22	Armchair cushion “Nadine”	2340
23	Manicure pillow	820
24	Table "Comfort"	12100
25	Paraffin bath	3800
26	Lamp for manicure	940
27	Hood for manicure table	7000
28	Varnish stand	3500
29	Tools and Supplies	50000
TOTAL		395 000

To save money, you can buy used equipment. The list of basic starting expenses will also include:

rental costs,
repair costs,
business registration costs.

List of main stages of project implementation:

No.	Name of the project stage	start date	expiration date	Stage cost
1	Lease contract	01.01.13	10.01.13	15000
2	Purchase and installation of equipment	01.01.13	15.01.13	345000
3	Purchasing consumables and tools	01.01.13	15.01.13	50000
4	Getting permission	01.01.13	20.01.13
5	Recruitment	01.01.13	20.01.13
TOTAL				410 000

Marketing plan

The salon will be located in the mall with high traffic and no competitors. Shopping mall is located in a busy part of the city and has convenient access roads, which will ensure a constant flow of clients to the salon.

To increase attendance, the following events are planned:

Prices for the organization's services are aimed at people with average incomes.

How much money do you need to start a business?

To implement the project, an investment of 410,000 rubles is required. These funds will be used to purchase equipment that will be used for the operation of the beauty salon. The income of an entrepreneur providing hairdressing services will be taxed at single tax on imputed income.

The tax amount under the UTII system will be: (7500 * 6 * 1.372 * 0.37) * 15% = 3426 rubles. 57 kopecks per month. The tax amount per year will be 3426.57*12=41118.84 rubles. Entrepreneurs also pay for themselves insurance premiums V Pension Fund Russian Federation and compulsory health insurance funds in an amount determined based on the cost of the insurance year. The cost of an insurance year is determined as the product minimum size wages (minimum wage) established at the beginning of the financial year for which insurance premiums are paid, and the tariff of insurance contributions to the corresponding state extra-budgetary fund, increased by 12 times.

Contribution to the Pension Fund of Russia 125,000 rubles. × 22% = 27,500 rubles;
Contribution to the FFOMS is 125,000 rubles. × 5.1% = 6,375 rubles;
Contribution to the Social Insurance Fund is 125,000 rubles. × 2.9% = 3,625 rubles.

In total, monthly insurance premiums for employees will be 37,500 rubles.

How much can you earn by opening a beauty salon?

Planned economic indicators of the organization's activities:

Revenue: 318,000 rubles per month

Fixed expenses: 200,000 rubles per month

Profit: 118,000 rubles per month

Profitability: 37%

Project payback: 5-6 months

(signature, date)

Checked:

k.e. Sc., Associate Professor

N. Yu. Shchetinina

1.Description of the beauty salon…………………………………………………………………………………3

1.2.Quality policy and goals……………………………………………..4

1.3. Management structure and organizational structure of the beauty salon “RICH”………………….7

2.Characteristics of the services offered…………………………………………………….11

3.Documentation………………………………………………………………………...16

Rules for introducing the journal…………………………………………………………………………………17

Loyal customer card…………………………………………………………….18

Administrator's daily report sheet……………………………………………..19

4.Working standards…………………………………………………………………………………20

Work order………………………………………………………………………………….21

Individual sheet of the master…………………………………………………………….21

Sales log from the storefront………………………………………………………..21

Journal of requests for materials………………………………………………………………………………….21

Employee log…………………………………………………………………………………..22

Log of arrival/departure of employees……………………………………………………….22

Other internal documents of the beauty salon……………………………………………………..22

5. Scheme of interaction of life cycle processes…………………..24

Conclusion………………………………………………………………………………..28

List of references……………………………………………………….30

Description of the beauty salon

Beauty salon "Rich" will open its doors to visitors in July 2016. From the first day our basic principles The work has become goodwill, a sensitive attitude towards each client and a high level of professionalism in all areas of the services provided. From the first seconds of your stay in the salon, you will plunge into an atmosphere of care and friendliness. Feel free from the hustle and bustle of everyday life, discovering new sensations and pleasure from the virtuoso skills of our specialists!

The salon provides a full range of services, including not only pedicures, manicures and hair stylists, but also facial and body cosmetology, hardware procedures, massage and everything necessary to emphasize your uniqueness, natural beauty and attractiveness.

Our stylists will create a real masterpiece, be it a simple or the most fashionable haircut, wedding or evening styling - all this and more will look not only flawless, but also natural! To achieve vibrant color and beautiful hairstyles, we pay great attention to hair health, providing scalp treatment and restorative procedures using unique techniques.

Hand and foot skin care experts will help you complete your look and apply the finishing touches. Here you can get not only classic and European manicures and pedicures (including hardware ones), but also spa manicures, which are also offered for men.

In their work, masters take into account the characteristics of each client, trying to emphasize your individuality, taking into account skin type, hair and eye color, as well as many other unobvious little details. Feel unique and comfortable in a new look, created in accordance with both your wishes and the latest fashion trends.

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Features of opening a beauty salon. Main analysis of segmentation of hairdressing service clients. Conducting competition in the sales market. The main methods for enhancing the sale of services. Characteristics of production, organizational and financial plans.

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