Project of a camp site on the lake shore. Business plan for a recreation center. How much does it cost to open your own recreation center?

Against the background of stagnation in the economy, more and more Russians prefer to spend their holidays in Russia without traveling abroad. Every year a variety of tourist centers appear. This means that if the business is run correctly, this niche will be profitable. Below is ready business plan recreation centers with calculations.

Brief summary

Starting investment: 15 million rubles.

Payback period: 4-6 years.

Annual net profit: 3.12 million rubles.

Break-even point: from 1 year.

Business idea: opening a tourist base in the Tver region on the Volga. The Tver region is located at the same distance from both capitals (Moscow and St. Petersburg) and is three hours away by car.

To draw up a business plan for a tourist center, you need to clearly outline the end result. The places are picturesque: the bank of the Volga, the base is surrounded by forest lands. Fishing (pike perch, burbot, pike, bream, catfish) and hunting (wild boar) are permitted by law. Several houses of different capacities are being built on rented land. The mission of the project is to make clients’ vacations comfortable.

The implementation of a business plan for a recreation center requires significant material and time costs. Take advantage of the service and concentrate on solving the project’s problems.

Niche in the market

The tourism business niche on the Volga is tightly occupied, and each tourist center is trying to stand out in some way. It is not overcrowded due to its favorable location. Within a radius of 100 kilometers there are holiday homes offering fishing and hunting. However, half of them provide VIP services (large camp sites, up to 100-150 people) with conference rooms, business meetings and weddings, family rooms, a swimming pool, and so on. Other camp sites provide only a roof over your head and basic amenities, with guests doing their own cooking. There are about ten direct competitors providing purely “male leisure”. This is not much, considering that such camp sites are designed for a small number of guests.

SWOT analysis of creating a recreation center

Conclusion: success lies in competent selection of personnel and quality service.

Organizational part of a business plan for a tourist base

For a small recreation center, it is enough to register an individual entrepreneur; the optimal taxation system is the simplified tax system, “income minus 6%.”

OKVED: code 92 “Activities for organizing recreation and entertainment.”

Register with the Pension Fund, Social Insurance Fund, Rosstat.

Don't forget to purchase the online cash register.

The investments in the business plan for the construction of a recreation center are significant. You will have to take out a loan from a bank or look for investors, and this cannot be done without personal connections.

Check that the area is in a recreational, not a protected area, where fishing and hunting are prohibited by law.

It is almost impossible to acquire ownership of such a plot. Draw up a long-term lease agreement for 25 or 49 years - to do this, submit an application to the authority local government. In central Russia, renting 25 hectares in a recreational area per year will amount to 10 million rubles. The business project of our tourist base involves renting 5 hectares of land.

Life hack: across the country there are hundreds and thousands of state pioneer camps, factories and recreation centers abandoned since Soviet times. Rather than building from scratch on an empty plot, it is much more profitable to reconstruct a recreation center on the site of an existing facility (repair old ones or build new ones in their place): communications are already in place.

Our business plan for creating a recreation center assumes a small staff of 6-8 people; if desired and possible, one person can combine several positions (for example, if an administrator or assistant cook has a medical education).

Salary expenses per year – 1,980,000 rubles. The work of the huntsman is paid by the client, 20% - by the base, 80% - by the huntsman.

Production plan

To draw up a business plan for a tourist center, it is important to correctly identify your target audience. In this case, these are middle-aged men 30-50 years old, with established habits, average or slightly below average income, who are tired of family and work routine and want to relax away from the Internet, reports and business calls. As a rule, they go to such “wild” places in small groups of friends or alone.

Location. 3-4 hours by car from Moscow and St. Petersburg along the main highway, plus about forty minutes along a side road past villages.

Important! Take care of the entrance to the recreation center: no one wants to “kill” their car. Pour crushed stone - guests will be grateful

The buildings

1. The administration building is a large building. Ground floor: reception, dining room, kitchen, warehouse, medical room. Second floor: 8 rooms for staff. The basement is a small cozy lounge for relaxation: a billiard room, a hookah room with sofas, decorated in a hunting style. On the walls there are reproductions of paintings with game, with scenes of hunting, a boar's head on the wall, sofas, carpets. Inventory is stored in the warehouse. It is provided to beginners (those who come with a company and do not want to purchase equipment) or will replace broken equipment, therefore all fishing and hunting equipment must be of high quality, branded. This will last longer and will arouse interest among fishing/hunting enthusiasts. Inventory is rented for a fee.
2. Bathhouse.
3. Two houses for a group of 6-8 people.
4. Two double houses (cost-effective, since “singles” also come, and small company can be “split” into two houses).
5. Two houses for 3-4 people.

Each house and administrative building is equipped with a bathroom (toilet, shower, sink) and simple but high-quality furniture (beds, folding sofas, wardrobes, chests of drawers).

List of goods and services. Table

In the future, we will expand the base in favor of what is in greater demand.

Marketing strategy

A bright logo and a recognizable name will immediately distinguish you from other camp sites. This is just one of the points marketing strategy, which is also very important in a business plan for organizing a recreation center. Due to high competition, it is not worth saving on marketing, especially at the promotion stage. Semi-mystical storytelling techniques will be useful, for example, stories from fishermen and hunters.

How to turn the traditional family conflict “husband on a fishing trip” to your advantage? As a gift - a nice little thing for family members, they will unwittingly become a “walking advertisement” of the recreation center.

In the guest book, guests will write down not only their impressions of their visit, but also stories and tales - they can then be published as a separate brochure. A great incentive to come again is to receive a brochure with your story.

Marketing expenses at the beginning of the campaign will amount to 208,000, monthly - from 30,000 rubles.

Holiday home business plan financial plan

The recreation center will accommodate 15-25 people at a time. Accommodation - 1000 - 1,500 per day (1,800 - when one person moves into a separate double house). The average check-in period is 3-4 days (weekend stay). Average revenue at 75% occupancy is RUB 100,000. Plus - paid services, bathhouse, store and equipment rental (income from 50,000 per week) and cafe operation - from 20,000. Estimated weekly revenue - 170 thousand rubles. The recreation center operates all year round, so the average annual revenue will be about 8.8 million rubles, and the occupancy is planned to be brought to a level close to 90-100%, with bookings in advance.

Exclusive interview with the owner of a tourist center on Sakhalin

Sergey Smirnov has been hosting guests at his recreation center on the Okhotsk coast of Sakhalin for 10 years. What additional sources of income can an entrepreneur who accommodates guests for the weekend outside the city have? How much does fishing on the high seas cost? What do guests do at the recreation center? Find the answer to these questions in an interview with him. He will also tell you how to find your own business, whether to buy a franchise and how you can make money from your hobby.

Main points of the interview

• Start date: 2002
• The main activity is the business of organizing recreation
• Organizational and legal form of doing business - individual entrepreneur
• Initial investment - 1.5 million rubles.
• What did you do before you started entrepreneurship - fisherman, carpenter.
• The first serious income as an entrepreneur is 25,000 rubles. over the weekend
• Company development plans - organize at a camp site petting zoo, open a billiard room and children's game rooms
• What is most important in business is that it is important not to earn money through sweat and blood, but to do what you really like and receive a reward for it.

How did your holiday business start and how has it developed?

Ten years ago I bought a plot of land in a picturesque small village near the sea. A year ago, the only store in the village burned down and I was offered to restore it. However, during the period when trade was not carried out there, local residents, of whom there were only about 50 people left, solved the problem of supplying food and necessary things on their own. Almost every family had a car and everyone took the opportunity to go to a neighboring village 10 km away. Construction of a store building, its connection to all networks, as well as refrigeration equipment and the product itself would have cost me a couple of million rubles, at least. Several dozen potential buyers They wouldn’t be able to reimburse all my expenses (I’m not even talking about profits) even after 50 years of work in this place. I had to look for other ideas for using the land.

While I was thinking, my friend suggested getting together as a group for a picnic; the May holidays were approaching and people were actively looking for an opportunity to open the country holiday season. We decided to settle in this territory and at the same time discuss its potential. That's where everything came up. Friends exclaimed: brilliant! You just need to invite guests here and arrange for them the same recreation program that you offer us - barbecue, fishing, fish soup, sailing on the sea.

What prompted you to start your own business? What are the advantages and disadvantages of running your own business over working for someone else?

Commercial fishing crew boat

I started thinking about my own business immediately after the army, when I went to work in a fishing brigade. At first I dreamed of having my own crew and fishing area, then, after weighing all the difficulties of entering this market, the competition in which was very fierce, and the minimum entry threshold was 5-10 million rubles, I abandoned this idea.

He continued to work for hire, but since fishing is a seasonal job, he often looked for part-time work in the winter. I remembered that since school I loved working with wood and opened a carpentry workshop together with my brother. We bought machines, signed contracts for the supply of timber, found a carpenter and started working. My brother was looking for clients and solving other organizational issues, and the carpenter and I worked on orders and for fun. They did everything - from benches to carved portraits.

For three years I was torn between going to sea and carpentry, but then I decided to invest the accumulated money in my business, since in essence I was an employee of my own brother, and he was a manager. I also wanted to lead. I imagined it vaguely - I drop by my enterprise several times a day and with an energetic look I notice everything and give instructions to my employees. I had no idea what my brother was doing outside the workshop. And it included accounting, finance, searching for materials, attracting clients, participating in exhibitions, and communicating with everyone interested in our products.

Carpentry workshop with product samples

Of the advantages of hired work, I remember only an imaginary sense of confidence in the future and stability of earnings, as well as the fact that the manager takes all the problems upon himself, I could only work hard “from here until lunch.” There was not enough money and there was no incentive for development. But one day I realized that I was very dependent on my bosses; if my brother got sick or decided to go on vacation, then I would have no chance of earning the usual amount of monthly income. Then I realized that it was time to take responsibility for own life. They found another worker for the workshop, and I went to work freely, where I liked a plot of land on the river bank.

Do you remember your first serious income, not as an employee, but as an entrepreneur?

During the first weekend, when the guest house was finally built, we received 25 thousand rubles from the guests. The company was small but generous - they tried all our entertainment - from riding on our water scooter and learning to dive with my personal scuba gear in a local river to fishing in the open sea from a boat. The women were cooking, the men were frolicking like children, and I was still worried that they wouldn’t like anything. But everything ended great and I often see my first guests at the base with their families - they often come to relax with their children.

On a scooter along the river

What helped you during periods of crisis, when everything around you was collapsing and businesses were closing one after another?

Referred to employees, as a team, so there were no problems with motivation, mistrust, or productivity. During the calm period, when the 2008 crisis hit many enterprises, and almost no one had free money for vacation, they themselves enthusiastically looked for additional work and customers - they cut hay and sold it to farmers, built greenhouses for summer residents in the village, made them garden furniture. They contributed the money from all these “hack jobs” to the general treasury, because they used my equipment, transport, materials, tools.

I took from this money only that part that went to pay insurance premiums - the rest went to their wages. Thus, the employees supported themselves, and I could throw all my energy into promotion - equipping new houses to receive more guests. This period quickly ended - the workers had no free time left, the next season of out-of-town trips came and they had to again act as guardian angels for vacationers. The crisis didn’t affect my company anymore - people love to relax with us, even when it’s hard. By the way, all those employees who were with me then have remained to this day and built their own houses not far from the base.

Why don’t you go to the capital, any Russian metropolis or abroad? What keeps you on the island?

There is a saying: your own village is better than Sobyanin’s. This is about me - going to a huge unfamiliar city or even a country - it means again proving something to myself and others. If such a desire had appeared several years ago, I would have left, but now nothing can lure me away from the island. I know all the roads here and can navigate the surrounding forests and hills perfectly.

View of the bathhouse

I will feel uncomfortable in the asphalt jungle, and in a foreign land without knowing the language and with a completely different mentality it will be difficult to find my place. Here I can combine all my “male” hobbies - construction, sports, fishing, bathhouse with business, but in another region or country I will have to start something else and WORK. I don’t want to return to hired labor or develop an uninteresting business.

What services do you offer to guests of your recreation center?

The base includes 4 detached two-story cottages. There is also a Russian bathhouse with a steam room on site. At any time we organize a trip to the coast - the sea is only 2 kilometers away. The cottages have common living rooms designed for relaxation in large groups and equipped with karaoke. Each house has a kitchenette with everything necessary for catering, and our chef is ready to prepare any dishes according to a pre-agreed menu.

Dining room under canopy

In the river outside the perimeter of the recreation center you can catch small fish on the ear, and if you want something more serious, then we suggest going out to sea on a boat for salmon. Our chef makes amazing kebabs from this red fish; he will also cook five-minute caviar for sandwiches or give you salted pink salmon.

In addition to passive relaxation, you can take advantage of our other services:

• Organization of fishing (in the river from the shore and at sea from a boat);
• Rent out boats and water scooters, snowmobiles and ATVs, boat rides and mini-yacht rides;
• Sports equipment rental - bicycles, skates, skis;
• Diving training and organization of diving with the provision of equipment.

Ice fishing

There are conditions for those who just want silence and privacy. The bathhouse has all the facilities for spa treatments and aromatherapy, which allows you to relieve accumulated stress. In the morning you will be woken up by the singing of birds, and not the annoying hum of cars under the window. You can go for a walk alone: ​​in the summer on foot or by bike, in the winter - on skis. You can just sit with a book or laptop on fresh air when it’s warm and sunny, and if it’s damp and cold - in front of the fireplace with a glass of mulled wine.

Gambling fishing

Families with children will also find something to keep their children occupied - on the territory there is an inflatable pool for the little ones, and just outside the fence there is a clean river without dangerous currents or deep holes. In winter, we clear an ice rink on its surface, where you can play hockey or just ride on skates. Again, directly outside the base there is a meadow that easily turns into a football field.

Nearby there are strawberry meadows, wild raspberry thickets, and lingonberry clumps. You can walk and explore the surrounding area with a guide, or just take a walkie-talkie with a navigator so you don’t get lost. The cost of the holiday depends on the number of people and the time spent at the base. On average, per day of stay here you need to pay from 400 to 1500 rubles per person.

Double bedroom

Another double room (family)

Additionally, rental of sports equipment is paid (from 100 rubles per day for a bicycle and up to 1000 rubles for scuba gear), organization of excursions, boat trips and fishing - up to 5,000-10,000 rubles per day for a group of 3-7 people. Bath and cooking are included in the price of the holiday. Products are paid separately or brought independently.

Kitchen in one of the guest houses

On weekends from May to October there are often no places left in any of the houses; some come and set up a tent nearby, and only use our entertainment. Houses are booked in advance for holidays, and spring and autumn school holidays are also in demand. In fact, you can come to us any day - there is always a shift of 2-4 people on site, who will accommodate you in the house, heat the bathhouse, and feed you.

In principle, it is clear how you earn money, but what are the main expenses? Without what is it impossible to organize a good holiday at home for clients?

Fishing in the sea

Everything is important. Every detail plays into the reputation of the recreation center. What impression will the service staff make on the guests, what temperature will be maintained in the house, how the antenna is configured, are there towels and cups for the number of guests, how soft are the pillows and whether the guide offers a fishing spot. In principle, all of these issues, except the last one, can be resolved with the help of monetary expenses, and any unlucky bite can be compensated for by alternative entertainment.

The main expenses are base maintenance and staff salaries, as well as fuel for transport and equipment. The rest is little things, but very important little things. You always need to take care of the presence of a first aid kit, bottled water, a supply of batteries, household chemicals and hygiene products.

For lovers of rustic exoticism

From what sources did you form your start-up capital? How much money did you need for initial stage? What did you have to spend money on?

So, in 2002 I purchased the site, and in 2003 I began construction. All the money was accumulated when I was a mercenary in my brother’s carpentry workshop and a fisherman in a commercial fishing crew.

Where it all began - materials for construction

I got a plot of 0.9 hectares for next to nothing - 400,000 rubles. To improve the territory (filling the site with crushed stone, a well, sewerage, water supply, connection to the electrical grid) we had to pay another quarter of a million rubles, and also a fence - for 180,000 rubles. About half a million was still spent on materials for the first house (timber, boards, lining, paint, varnish, impregnations) and tools. I did the main work myself, but closer to completion I hired two workers to help, and then two more. About 100,000 rubles were spent on salaries a couple of months before welcoming the first guests. Then the costs for furnishings began - plumbing, electrical, furniture, Appliances, the same TV and karaoke. More than a hundred thousand were spent on a house with a capacity of 12-15 people. It turns out that in a year I had to invest about 1.5 million rubles.

I listened to all the wishes of the first clients and then they came again and again and brought new clients. The wheel started spinning, there was no need to even spend money on advertising.

Fourth guest house that can accommodate up to 25 people

How did you scale up your activities? Has your company ever resorted to loans? Have you used government support?

But the summer was coming to an end and there was an understanding that we were not at all ready for winter. That is, entertainment programs in winter period there wasn't at all. Who would go so far (50 km from the regional capital) just to take a steam bath, although there were also steam room lovers, and also walruses who needed an ice hole and clean snow for hardening. But it was still necessary to come up with a daytime exercise routine for any company. Then the idea came to buy snowmobiles and regular cross-country skis for the base.

A supply of skis for every taste

I decided to go to the bank to take out a loan in the amount of 300-400 thousand rubles, since all the income was still used to cover current expenses and, in fact, there were no savings yet. While they were harassing me at Sberbank, asking for more and more documents and certificates, which we prepared and collected with the accountant, a month and a half (!) passed and, thanks to the prepayment for the New Year holidays, I was able to buy everything I had planned.

Common dining room in the cottage

By the way, they still refused me, considering that my business experience was not enough to cooperate with such a serious and reputable bank. This is how my acquaintance with business loan products ended. I also did not receive any funds from the budget, and did not try to participate in numerous entrepreneurship support programs that became popular in the early to mid-2000s. I didn’t meet the conditions; subsidies were given only to beginners or long-established ones for the purchase of equipment. But I needed more money to continue building additional houses. There was no need to resort to government help.

What difficulties awaited you in the process of starting a business?

There were exclusively internal problems and barriers; externally no one put pressure or put up barriers. The only thing that got in the way was lack of self-confidence. I thought I would invest all my money in construction now, but people wouldn’t come, or they would come and they wouldn’t like it. They are expecting, probably, luxurious apartments with a jacuzzi, but I offer them a river with a bathhouse and a wooden house with a fireplace. And my furniture is almost all homemade wood, not luxurious massage chairs or leather sofas.

The rich will find the service insufficiently developed, and the middle class will not want to pay so much for outdoor recreation, but with amenities - they will choose to live in a tent. Then I calmed down and decided that if there were no clients, I would make my own dacha here and would only invite friends and relax with my family. That’s when it became morally simpler - I didn’t spare anything during construction, I didn’t save, I tried to do everything with high quality and conscientiously. And the very first guests liked it, and they started word of mouth with rave reviews.

Waiting room for large companies

It was unexpected for me that for many city residents such a vacation is exotic. They can’t even hold a fishing rod, but riding a boat evokes the same delight in both children and a serious office clerk.

Steam room

There was a moment when I decided that without additional investments I couldn’t cope - the construction was ongoing, nothing had been decided on the development of the territory, and there were no clients, then my employees helped. We didn’t have to take out loans; we made do with our own resources.

In what ways have you looked for clients and are now attracting new guests?

At first, we had enough of an influx of clients who came on the recommendations of guests who had already visited us. Then he began to regularly advertise in a number of regional newspapers, on television, and on the Internet. In the third year of the base’s existence, when we already had two houses with a capacity of 30 people, we had to become more active and start collaborating with Sakhalin travel agencies. For a small commission, they offered weekend tours to their visitors, such as foreign citizens visiting the island. They also took care of the transfer of the guests; all we had to do was welcome them with Russian hospitality and amaze them with the natural riches of the island.

What would you change in your business if you went back 10-15 years with your existing experience?

I wouldn't be afraid. I studied and received certificates as a professional tour guide and diving instructor - what I am doing now. I would learn the language and collaborate more actively with foreign clients. Now foreigners come to me, but the translator in their groups is in great demand and I have to go everywhere in a crowd, since neither I nor my employees are yet able to communicate with the Japanese or Chinese. But I'm learning Japanese, and our most experienced guide is practicing Chinese. We have already managed to learn English in practice - over five years of close work with oil industry workers, who often spend their weekends with us.

I would also try other directions in business. When I was younger, I saw a lot of opportunities, but I didn’t want to take risks. Now I regret it.

Do you now have room to grow and develop the company? Can you voice at least some of your plans for the near future?

In the coming year, I will create a petting zoo on the territory of the base, so that both children and adults will be interested not only in looking at the animals, but also in touching them. For now I'm leaning towards buying a horse and rabbits. We'll prepare their premises by spring, and then we'll see who else to add.

On the second floor of the fourth cottage, the construction of which was completed last year, I will arrange a billiard room, and not sleeping places and children's playrooms, as in the other houses.

There will be a billiard room here

I will buy a “wing” for skating - there is a lot of space for skating, we will first master it ourselves, then instruct guests. Again, you need to buy a couple of new scuba gear and a camera for underwater photography - looking at the inhabitants of the seabed is a very exciting activity for both adults and children.

What is the role of the state in the development of small business today? How it can help ordinary entrepreneurs?

Small business problems have remained the same since the late 90s. There is still a high degree of uncertainty in the economy as a whole. No entrepreneur can be calm about his business - new regulations and laws can jeopardize any activity. Prohibitions, restrictions, additional barriers - they are difficult to predict.

There is little information on how to properly interact with government agencies and various authorities. It is difficult to get employees to know where to go and what piece of paper to obtain a building permit or legalize an advertising structure or obtain a license to sell alcoholic beverages. Sometimes the Internet helps. Now I am not afraid of bureaucracy, because first I draw up clear instructions for myself indicating the deadlines for issuing and processing documents and calmly carry out the entire sequence of actions according to this list. Consultations from acquaintances who work in a wide variety of areas and branches of the civil service also help. That's why connections are everything.

What is the most important thing in any business?

Shared living room in one of the houses

You need to choose an activity that you will never get tired of: you like working with children - open an educational or play center, love animals - build a hotel for dogs or veterinary clinic. There is nothing complicated in this principle, but many people forget that it is important not to earn money through sweat and blood, but to do what they really like and receive a reward for it.

What do you do alongside your main line of work?

In addition to the recreation center and organizing excursions, I remain faithful to carpentry - I carry out individual orders for the production of unique products and furniture made of wood.

This is how drivers see the cafe from the road

In addition, on the highway that connects the regional center with local attractions and places of public recreation, I have a kebab cafe. Vacationers stop to buy everything for a picnic or just have a snack along the way.

Interior of a roadside cafe

Formalities you can’t do without - how did you legalize your activities?

From the very beginning, I decided not to split hairs and immediately after purchasing the land I registered as. I first chose UTII as the taxation system, since I was going to engage in trade, and as my initial plan changed, I chose the optimal mode for organizing recreation and leisure, excursions and equipment rental - the simplified tax system. I found an accountant, as they say now for outsourcing, but then they said part-time. She was responsible for interaction with the tax inspectorate and pension fund, and all other approvals and visits to authorities were my responsibility.

The Money Makers Factory offers you to familiarize yourself with the “My Business” online service, which allows you to independently conduct accounting without resorting to the help of hired employees.

What authorities control your business and what checks do you have to endure in order to gain the right to receive guests at the recreation center?

Representatives of the sanitary and epidemiological station and firefighters regularly visit us and check compliance with numerous standards. And they will check the water, and count the fire extinguisher, and measure the distance to the river. We work closely with the environmental prosecutor's office and conduct tours and walks only in permitted directions, so as not to violate the water protection zone or forest shelterbelts. Fisheries inspectors also visit us to check the legality of fishing and the availability of fishing licenses.

Other authorities prefer to call me and I go through the offices with the necessary papers. They say correctly that without a piece of paper you feel like an insect. This is where all the documents that my valiant and very experienced accountant prepares come in handy. There have never been any problems with reporting.

How do you feel about running a franchise business? Are you considering the possibility of selling your franchise to newcomers to open a similar company, or perhaps you yourself want to acquire some existing business model?

I think that a newbie in business should not purchase a franchise - understand what you are going to do better from scratch. It’s better not to buy an existing business model, but to build it yourself. Essentially, what are you paying for when you purchase a franchise? For knowledge and information, for experience and a name, but all this can be purchased for free and independently, besides, the created company will be exclusively your brainchild. Even if you pay the franchisee, no one will run for you and look for clients, negotiate rent and advertising, find local suppliers and hire staff. Although just recently I considered this an excellent chance to start.

Cottage for up to 20 people

I went through this: I wanted to open a confectionery shop as a franchise without any unnecessary worries, so that my wife would be involved in this area and it would be easier for her to delve into the business without distracting me from my work. They promised to show her everything, tell her and organize everything, but she was only supposed to use ready-made solutions for any situation. As a result, we lost the paid deposit for renting a place in a large mall, because franchise sellers took too long to adjust their own standard contract in accordance with our realities. And instead of all these approvals, right down to what color the tablecloths and napkins should be, it was necessary to order the equipment and install it in the provided premises. All deadlines have passed, but the main “confectioner” has not decided anything concrete.

We abandoned this project, and six months later the wife herself opened a mini-confectionery under a name she invented herself and now makes and sells chocolates self made and delicious cakes, rather than a strictly limited list of sweets that a franchisee would impose. We don’t regret at all that we had to wait and figure everything out from scratch, but now it’s just her creativity and business. It is quite possible that we were just unlucky in the process of collaborating with experienced entrepreneurs, while other newcomers had much better relationships with this and other franchisees.

Every entrepreneur decides for himself whether to open a business on his own or use a ready-made business model. The task of the Moneymaker Factory is to tell about in various ways started my business. Therefore, we suggest, firstly, that you familiarize yourself with the real history of the franchise business, and secondly, that you study the basic concepts of franchising, as well as familiarize yourself with the catalog of franchises presented on the website.

What advice can you give to those who just dream of going “free sailing” and working for themselves?

The main thing is not to be afraid of your own ideas and not to choose banal solutions if your soul does not lie in a certain field of activity. I can’t even imagine what would have happened if ten years ago I had chosen to open a store rather than my own recreation center. Boredom was guaranteed for me: product - revenue - product. Where to grow next? Well, I would have bought myself a couple more of these stall shops, so what?

And now every day is different for me, you can endlessly come up with something and do something - excursions, hikes, games with children, organizing fishing and sports competitions, new furniture with your own hands and building new houses. There is no time to sit still, but I don’t get tired, because it’s interesting for me.

If you visit us on Sakhalin, then you are welcome, we always have a heated bathhouse ready for you, as well as excellent fishing, and it’s easy to find us: Sakhalin region, Korsakovsky district, village. Lesnoye, st. Rechnaya, 5. Phone: 89621204013

The location of the base on the map is 46°5428 s. w. 143°0440 E. d.

This business can rightfully be considered one of the most enjoyable, because an entrepreneur who has thought through all its details will be able to earn money and relax at the same time! The successful opening of a recreation center will be very profitable, and the businessman himself will have the opportunity to periodically take vacations with his whole family, while continuing to make great money!

Where does the opening of a tourist center begin?

This type of activity should be developed only when a suitable location is in mind. Without it, it is impossible to create a successful recreation center, even if you develop the most best business plan, therefore, it is important for a businessman, first of all, to find either a good plot of land in a resort area, or an existing recreation center that can be purchased and converted. The future base should be located in a good area for proper recreation and be convenient in terms of access roads: it is advisable to open it not too far from the city. At the same time, it is best to plan to open a recreation center where there is a river or lake (the closer to the shore, the more popular it will be), and the presence of the sea nearby will significantly increase the entrepreneur’s chances of making quick money.

Only after a place for the object has been found can we begin to resolve formalities. At this stage you need:

1. Create an enterprise (you can start with an individual entrepreneur, but it’s better to immediately count on an LLC)
2. Think about where the necessary investments will come from - these could be the entrepreneur’s personal savings, but they may not be enough, so you need to immediately think about getting a loan from a bank or participating in a government support program (subsidies, low-interest loans and grants will help open a recreation center even for those who are very strapped for money)
3. Conclude a long-term lease agreement for a land plot (if it belongs to the state, the agreement is concluded with the KUMI administration of a given locality) or buy the land, if possible

In the future, you may need to obtain permission to open a tourist center from the department that manages nature reserves and resort areas. This is necessary if the object will border on natural monuments or national parks, and its construction or reconstruction may violate specially protected zones. The permit in this case will allow you to avoid constant inspections and payment of possible fines. You will also need a work permit from the sanitation station and fire supervision - they must coordinate the operation of the facility before its launch.

How much does it cost to open a recreation center?

You should immediately prepare for the fact that this type of business will not be cheap. Investments will be quite large, and renting a plot alone can cost at least 100 thousand rubles per month. Construction or reconstruction of the base itself will cost about another 2 million, and the entrepreneur will need:

• build houses or buildings, summer cafe or a dining room, as well as shower cabins, if they stand separately - to save money, for vacationers to live in, it will be possible to order several large wooden log cabins, each of which will cost about 250 thousand rubles
• improve the territory (it should be decorated with both ornamental plants, and with the help of small architectural forms, sculptures and other decor)
• carry out the necessary communications
• arrange playgrounds, beaches, playgrounds

Separately, about 500 thousand rubles will need to be spent on purchasing furniture and equipment (refrigerators, household equipment, washing machines, air conditioners, household appliances, etc.).

Having created the necessary infrastructure, you need to take care of the staff, and opening a recreation center may require a staff of 10-15 people: 1-2 cooks, 2-3 waiters, 1 administrator, 1 doctor, 1 cleaner, 2 security guards, 1-2 porters. The wage fund for them is from 150 thousand rubles monthly. To save money, students can be hired for some positions, but cooks and doctors must be professional.

It is also worth considering that about another 50 thousand rubles will be spent monthly on paying for utilities and other services (in winter, this amount will increase significantly due to heating bills, and to save money, the base can be preserved in the cold season). However, these expenses will pay off, and in general, the opening of a recreation center can pay for itself in 1.5-2 seasons if its monthly profit is from 300 thousand rubles. To achieve this, you need to provide for the cost of placement on the base at least 500 rubles. per person per day with the possibility of resting from 400 people monthly. You can also earn money on additional services (organizing banquets, celebrations, corporate events, etc.), and if the appropriate conditions are met, opening a facility will pay off faster, and the entrepreneur will be able to earn excellent capital every season.

Most people enjoy spending their holidays in boarding houses and tourist camps. Quality rest is an essential human need, allowing you to restore strength, improve your health and have a good time. Regardless of the time of year, the business of maintaining a recreation center brings a stable income.

In any case, having your own camp site in a picturesque corner of our country guarantees a stable profit. About the prospects and features of this area commercial activities Let's talk below.

How to open a recreation center?

It is known that in the territory modern Russia still exists great amount abandoned recreation centers and boarding houses that have been preserved since Soviet times. Most of them are in a dilapidated state, but the places where such objects are located can be reused for business.

Many new entrepreneurs have no idea how to open a tourist center and what is needed for this. First of all, it is worth remembering whether there are places near the settlement where people could get an unforgettable vacation experience, so that they would have a desire to return there again. This point is extremely important, since the income from the operation of a tourist center depends on the number of visits to the establishment by regular customers and people who arrive for the first time. The next thing anyone who wants to organize their own needs to do is travel business, - assess the possibility of installing entertainment and gaming complexes on the planned territory.

This approach to doing business will initially allow you to offer target audience services in demand both in winter and summer. There are a lot of picturesque places where a person will want to return again and again, so there is no need to be afraid of competition. The main thing is to find a suitable territory, study its prospects and open a recreation center from scratch. A businessman should immediately be prepared for the fact that a fairly large amount of capital investment will be required for a successful start.

We will have to build several residential and utility buildings, provide them with modern finishing, install communications, and purchase appropriate equipment. It is also necessary to purchase entertainment complexes and equip sports grounds so that clients can have a good time on their vacation. It would not hurt a businessman to think about having a billiard room or organizing a small restaurant on the territory of the base. All this will bring tangible profits in the future.

Important: From the consideration of land plots suitable for a recreation center or boarding house, reserves and territories equated to them should be immediately excluded. This is due to the fact that such objects are protected by the state, so it will not be possible to obtain permits for organizing commercial activities.

Business registration

After a detailed study of the recreation center project, drawing up financial plan and competitor market analysis, a novice entrepreneur needs to register his business. For these purposes, you can open a limited liability company or individual entrepreneur.

If a large-scale project is planned and there will be several founders of the enterprise, an LLC will be the optimal solution. Various companies have more trust in legal entities than in individual entrepreneurs, therefore, in the future there will be no problems with concluding cooperation agreements. When registering with the Federal Tax Service, documents are submitted, including:

• Application for opening an LLC;
• Company Charter;
• Minutes of the founding meeting;
• Information about co-owners of the business;
• Receipt for payment of state duty.

Registration of an LLC will cost the entrepreneur 4 thousand rubles. It is also necessary to have authorized capital company (its size is at least 10 thousand rubles). Please note that, regardless of the form of ownership, a license is not required to open a tourist center.

IP is suitable for business people who decided to open a small enterprise (this form will be needed if, for example, a person wants to organize or open a store). When registering a company, it is mandatory to indicate OKVED codes. The following are suitable for the activities of a recreation center:

• 55.23.2 – “Activities of rest homes and boarding houses”;
• 92.7 – “Other activities for organizing entertainment and recreation”;
• 92.72 – “Other activities for organizing entertainment and recreation, not included in other groups.”

In addition to the procedure for registering an organization, an entrepreneur with finished project recreation centers should contact the BTI for its approval. In organs municipal government it is necessary to obtain permission to carry out the construction of a future boarding house.

To open a camp site, you will need to obtain the relevant documents from Rospotrebnadzor, the SES and the fire service. On at this stage expenses will be about 60 thousand rubles. They include development project documentation and processing of permits.

Selecting a location

Picturesque places, the possibility of connecting communications to the construction site and ease of access to the future base - these are the main criteria that an entrepreneur should rely on when choosing a suitable land plot. There must be a body of water near the recreational facility, which will attract a large number of regular customers. The area where the facility is planned to be located must be remote from the populated area in such a way that it can be easily reached by car or public transport.

We have already talked about availability in the regions large quantity abandoned sanatoriums, pioneer camps and former recreation centers. These objects are worth paying attention to first. This is due to the fact that such establishments have a good location (from a commercial point of view), and the territories they occupy are already adapted for people to relax in an ecologically clean natural area.

Construction of premises

How to properly locate objects on the territory of a recreation center? It is advisable to entrust the task of developing the project to a designer who will draw up documents in accordance with the requirements of the law. Let us give an example with calculations for the purchase of a land plot of 20 acres. If you purchase an old boarding house, its cost will vary within 7 million rubles. To build a tourist center from scratch, the price for a land plot in the central zone of the Russian Federation is about 11 million rubles.

On such an area, you can freely build a common boarding house that can accommodate 30 guests, as well as 4 family cottages (each capacity is 5-6 people). In addition, you need to place certain objects:

• play complexes and sports grounds;
• restaurant, cafeteria or canteen;
• pool;
• administrative building, staff rooms;
• warehouses for storing inventory, provisions and equipment.

As for the dimensions of rooms for guests, it is better to calculate them in such a way that there is about 8-9 m² of living space per person (50 m² of cottage area, 130 m² of shared boarding house). In addition, it is necessary to carry out new communications. This will ensure comfortable conditions people’s residence, which is why they will quickly spread information among their relatives and friends (this will work, which is an effective and free advertising channel).

It is recommended to carry out finishing work using modern building materials in accordance with the requirements of regulatory authorities. This is especially true for the sanitary area and kitchen, which, as a rule, are the first to be visited by SES employees. The cost of construction, interior design and installation of communications to equip a small base varies between 10 million rubles. These expenses constitute the most significant part of the costs of a tourist center business plan.

Equipment purchase

Upon completion construction work It will be necessary to purchase equipment for the construction of the recreation center. First of all, you should connect the plumbing in each residential room and other office premises. For 20 rooms, the cost of this will be 200 thousand rubles. In addition, you need to buy:

• lighting equipment, Appliances– 140 thousand rubles;
• furniture for each room, administration building, office premises– 350 thousand rubles;
• equipment for the gym – 50 thousand rubles;
• equipping a boiler room, split system - 600 thousand rubles;
• children's play complex - 70 thousand rubles;
• computers, WiFi – 50 thousand rubles;
• kitchen equipment – ​​1 million rubles.

In total, the cost of purchasing camp equipment will amount to 2.46 million rubles (for comparison, it will cost several times less). In practice, costs may turn out to be significantly higher due to the fact that you will have to buy consumables, equip a restaurant and rest rooms, a medical center, etc.

Advice: installation at a recreation center with high traffic of equipment such as coffee shops and coffee shops can bring stable passive income.

Recruiting staff

Which employees should you invite to work? First of all, you should ensure that there is a responsible administrator on staff who can professionally organize the work of the database and manage marketing policy organization and control the cost process for the purchase of food products and Supplies. This specialist is also responsible for the distribution of guests to hotel rooms and their advance reservations (his salary varies within 45 thousand rubles).

It is worth inviting two cooks and dishwashers into the kitchen, who will work in shifts and prepare food for visitors and employees. The cost of paying for their work will be 70 thousand rubles. It’s hard to imagine a tourist center without maids. They need to be invited in the amount of 4 people. The average salary for one such specialist is 10 thousand rubles.

There must be a doctor among the employees of the recreation center who will monitor the health of visitors. He can be offered a salary of 25 thousand rubles. You can’t do without an electrician, watchmen and a janitor. Payment for their labor is 48 thousand rubles. Total - expenses for wages will amount to 198 thousand rubles.

Organization of advertising

The number of regular customers in the base and potential profit largely depend on the quality of the marketing campaign. To do this, it is better to contact an advertising agency that will promote your business. Specialists will develop a plan for promoting the recreation center, marketing materials (they are familiar with banners, flyers, leaflets, announcements), a company website and organize its promotion on the Internet.

On information resource It is recommended to include information about the location of the recreation center, the range of services offered, the characteristics of the housing and tourist complex and other information. It is recommended to promote the activities of the tourist center in in social networks. The following will also give a good effect:

• targeted and contextual advertising;
• posting advertisements on city information platforms;
• distribution of leaflets, banners and booklets in high-traffic areas;
• dissemination of information about the tourist center in public transport.

It would also not hurt to place data about the enterprise in the city information directory, which contains information about most organizations in the region. In addition, it is necessary to entrust advertising agency specialists with placing advertisements in the press and media. Marketing costs will be approximately 100 thousand rubles. In the future, about 20 thousand rubles must be allocated monthly for these purposes.

Business plan for a recreation center

To determine the amount of capital investment required to open a business, the amount of monthly mandatory costs, as well as profitability and possible monthly income, you should draw up a business plan for a recreation center. Here is an approximate calculation of the initial investment, which will include:

• registration of an enterprise – 20 thousand rubles;
• development of project documentation, obtaining permits - 40 thousand rubles;
• purchase of land – 7 million rubles;
• construction of facilities – 10 million rubles;
• purchase of equipment – ​​2.46 million rubles;
• installation work on equipping playgrounds - 100 thousand rubles;
• carrying out advertising campaign– 100 thousand rubles;
• expenses for the needs of the enterprise - 25 thousand rubles.

In total, to open a recreation center from scratch, an entrepreneur needs to invest 19.745 million rubles in the business. Now let’s calculate the monthly maintenance costs of the company. These include:

• employee salary – 198 thousand rubles;
• purchase of food products – 250 thousand rubles;
• utility bills - 30 thousand rubles;
• tax deductions – 25 thousand rubles;
• advertising campaign – 20 thousand rubles;
• other expenses – 20 thousand rubles.

The amount of monthly obligatory expenses is 543 thousand rubles (this can be done in a similar way for a grocery store, cafe and other enterprises). Now let's calculate the expected profit. Let's assume that the recreation complex includes 50 beds (the average cost of one varies in the range of 800 rubles per night). It turns out that in 1 month the enterprise will bring 3.6 million rubles in summer season. Mandatory payments must be subtracted from this amount, resulting in net profit of 3.057 million rubles. At the end of the summer period, the number of clients at the recreation center may decrease several times. Thus, even in cold weather, the enterprise will bring in about 0.6-1 million rubles monthly. With this state of affairs, investments will pay off in 4-5 years.

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To summarize, we note that opening a recreation center is expensive and at the same time profitable view activities. There is little competition in this market, since most entrepreneurs do not have large initial investments to launch their own project.

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Recently, the popularity of recreation centers in Russia has increased sharply. So, according to some data, in the period from 2010 to 2011. The demand for such services has increased by as much as 60%. Compared to Europe, such businesses are present everywhere, and prices for services are several times lower. The bulk of clients are representatives of the middle class, residents of large cities and megacities. Around the world, green tourism has long been a separate segment of the tourism market. Recreation centers are especially popular in the USA, China, Great Britain, France and Germany. In Russia, according to analysts, this promising type of tourism still has everything ahead...

Step-by-step plan for opening a recreation center

1. Develop a competent business plan. Conduct market research for similar services in your city/region. Which services are missing and which are fully present. This is important from a competitive standpoint.

You should pay attention to the distance of the future recreation center from the nearest city. The closer, the better. It is also important to have convenient access roads and good road surfaces, so that even in rainy weather people can freely come or leave.

The geography of the area must include at least the presence of a river or lake, and even better - foothills on the river bank. This is the most favorable resting place for a person. You will need several hectares of free space.

2. At the second stage, it is necessary to search for sources of financing. Create a budget for your project. Where will you get it from? cash? Your investment can be made up of:

• personal savings;
• credit resources attracted from commercial banks;
• participation in programs state support business (grants, subsidized interest rates, low-interest loans, etc.).

The amount of business investment directly depends on the scale of your project. If a recreation center is built in an “open field,” then investments start from 1 million rubles. Even if it’s limited to a few houses. In most cases, the investment amounts to hundreds of thousands of dollars.

The size of the investment may be several times smaller if the project is implemented on the basis of an existing recreation center that has not functioned for some time. Since the collapse of the USSR, many abandoned camps and recreation centers have remained, which are still on the balance of the state.

3. After completing the search for territory to implement the project, it is necessary to conclude a long-term lease agreement for the land plot. If the land plot belongs to the state (local government) by right of ownership, then you should contact the KUMI (KUGI) department of the city/village administration. They have a list of all the properties that they are willing to rent out for the long term. It is possible even without holding a tender (auction) and with the right to purchase the land.

When looking for a site for a recreation center, find out whether the territory borders on nature reserves or national parks. parks, natural monuments, etc. Does your plan to build a recreation center violate the territories of specially protected zones? Otherwise, in the future you will be tormented by inspections and complaints from environmentalists and other “green” movements.

4. Build houses, showers, a bathhouse, a summer cafe or a dining room. Costs at this stage will be the highest. Although you can save money somewhere. For example, it is not necessary to build two-story brick cottages - it is enough to order several wooden log houses (from 250 thousand rubles) and build one administrative building. Even if it's not heated. This will be sufficient to provide services in summer time of the year.

Next, playgrounds for volleyball, football, and table tennis should be equipped. You can also take care of the children by installing sandboxes and swings for them. To add a special zest to the area, you can spend money on making unique figures and sculptures (small architectural forms).

A future recreation center cannot do without providing engineering services. If you can do without water, you can’t do without electricity. If there is no nearby power line, the cost of supplying electricity can be significant. The connection itself may take a long time, so such issues are resolved in advance.

What documents are needed to open a recreation center?

Upon completion of the construction of the recreation center, the project must be agreed upon with the fire department and the SES. Any comments from these bodies should be eliminated and only then activities should begin.

Which tax system to choose for a recreation center

Register your activity. Business providing such services does not require obtaining licenses and permits. It will be enough to register individual entrepreneurship or entity at your local tax office. The taxation system for recreation centers is usually simplified, 6% of gross income or 15% of profit.

Recruitment

Personnel are an important component of a business. For the normal functioning of the tourist base, it will be necessary to employ cooks, waiters, an administrator, a doctor, a cleaner, general workers, and security guards. That is, at least 10-15 people, with a payroll of about 150 thousand rubles per month. In order to save money for the season, you can arrange for young people from among students and those simply wanting to earn extra money. They can replace everyone, except, perhaps, the medic and the cook.

How much money do you need to open a tourist base?

• Registration of a land plot - from 100 thousand rubles;
• Construction of a recreation center, landscaping of the territory, supply of electricity - from 800 thousand rubles;
• Purchase of equipment (tables, chairs, beds, household equipment, etc.) - from 200 thousand rubles;
• Other costs (advertising, LLC registration, etc.) - from 100 thousand rubles.

TOTAL - from 1.2 million rubles.

Fixed expenses of the recreation center (per month)

• Salary and insurance - from 200 thousand rubles;
• Rent - from 20 thousand rubles;
• Utilities (electricity) - from 15 thousand rubles;
• Other expenses - from 50 thousand rubles.

TOTAL - from 285 thousand rubles per month.

How much can you earn by opening a recreation center?

The income of the recreation center directly depends on the attendance of the facility. Let's assume that the recreation center is designed for simultaneous stay of up to 50 people. However, even during the season you should not hope for 100% attendance; mostly people will come on weekends. Therefore, let's take the average load - 30% of the declared capacity per day or 400 people per month.

Now let's calculate the average bill per client. The cost of renting a house for a day is 500 rubles. per person, plus additional services - meals, buffet, rental of catamarans, air mattresses, bath services and so on. On average, income per client is 1,500 rubles/day. Total income per month: 400 people. * 1500 rub. = 600 thousand rubles.

The profit of the recreation center is equal to: 600 thousand - 285 thousand = 315 thousand rubles. per month. The figure is impressive, however, such profitability indicators are only possible in summer period time. In central Russia, these are four months: May, June, July and August. The rest of the time the tourist base is practically not visited. Out of season, all staff can be dismissed, leaving only security for the winter.

A recreation center pays for itself, under favorable conditions, in 1.5 - 2 seasons of operation. But this doesn't happen often. Basically, the wait for the return of funds is 3-4 years, or even more. Have a great start!

How to choose equipment for a recreation center

No recreation center is complete without equipment.

Even a small base will require the purchase of:

• bathroom or shower equipment (faucets, bathtubs, showers, etc.);
• furniture. Each room will need to have at least one bed, bedside table, and wardrobe;
• kitchen and dining room. Here you will need to shell out a considerable amount of money to purchase kitchen equipment and a gas stove, a microwave oven and an electric kettle, cutlery and chairs, tables...
• optional equipment. This point is very broad. For fishing enthusiasts, you will need to purchase, for example, fishing rods and fishing line, hooks and other fishing gear, equipment for sport fishing, etc.
• Food. The list here is very extensive, ranging from potatoes to seafood. Don't forget about greenery;
• Household chemicals and hygiene products.

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