Any foods and liquids must be good quality so that a person is not at risk of serious poisoning and illness. The requirements for water are even stricter, because without it no life is possible. But there are few reserves of pure natural water that can be drunk without pre-treatment. The tap liquid has to be passed through a filter, settled or boiled. But when you are thirsty, there is no time or desire for such procedures. It’s easier to buy bottled water in a store or order it home through a delivery service. There is never enough drinking water, and demand is growing. This allows the entrepreneur to develop a business plan for production drinking water and offer your range on the market.

To understand what investments are needed to implement the idea, it is advisable to prepare a business plan for the production of drinking water with calculations. It can be presented as a clear example to banks or other partners who decide to help financially.

Summary

It is planned to launch the production of carbonated and still drinking water without any additives. The main activity is aimed at the production of soft drinks.

The raw materials will come from a personal well. The deposit was found, the quality and composition of the water was determined in the state laboratory. The well is located in a forested area. There is no opportunity to establish production directly at the source. Therefore, water will be pumped into reservoirs and delivered to production located in the suburbs.

Premises: 2-storey building with adjacent territory. The area of ​​the premises is 300 sq. m. On the 1st floor there will be a workshop and warehouse, on the 2nd floor there will be rooms for staff and administration. The building requires repairs, redevelopment, and communications.

Form of activity: LLC (limited liability company). Activity code No. 11.07 – “Production of soft drinks, various bottled drinking waters.”

Taxation – simplified (STS).

Service list

• Production of drinking water, carbonated and still.
• Wholesale sales to grocery stores and supermarkets.
• Targeted delivery to customers upon call.

Production mode

Production: daily from 09.00 to 19.00.

Address delivery service: from 08.00 to 20.00.

Preparation of documents

Based on the fact that the raw materials will be used from your own well, you need to draw up documents for this site. Having received permission and the right to work, we submit the water for testing to a state laboratory. The expert report is in hand. The water does not contain large impurities, which will reduce the number of purification steps. The worse the water, the more expensive it will be to produce and the more difficult it will be to compete with water with better taste.

• Permission from the administration to open a drinking water plant.
• Lease agreement for premises in which drinking water production will be located.
• Conclusion of the SES on the possibility of opening a workshop in the selected area.
• Conclusion of the fire department on safety conditions.
• Quality certificates for equipment that will be used at the enterprise.
• Certificate of quality of water that will be supplied to the consumer. Without this passport, stores will not accept the goods on their shelves.
• An agreement with a power supply company to connect a high-power line, because the production line is fully automated.
• Employees must have a health certificate and an employment contract.

Project estimate

Let's move on to the important part of the business plan - calculations. This will allow you to determine the costs that will arise during the preparation phase for launching a bottled water line. Expense items are shown in the table:

These are the costs of equipping a well and a water production workshop with equipment. Additionally, funds will be required for cosmetic finishing, furnishings, and communications.

Investment information is preliminary. The cost of equipment, finishing materials, and various services may vary because performers and suppliers have not yet been selected. But first, to launch the production of drinking water, investments of more than 10 million rubles are required. Transportation costs for moving raw materials from the well to the plant, delivering products to customers, and funds for production until the first profit is not taken into account are not taken into account. Let's add 1.5 million rubles to these costs. The final estimate is 11.5 million rubles.

Personnel issue

Manufacturing requires employees to work at the groundwater extraction site and in the plant. For full operation of the complex you will need:

• Specialists in underground water extraction – 2 people.
• Driver for transportation of raw materials and bottled water – 2 people.
• Equipment adjustment engineer – 2 people, each shift work work.
• Operator for water production line – 2 people. in shifts.
• Operator for a container blowing machine – 2 people. in shifts.
• Manager of finished products warehouse – 2 people. in shifts.
• Sales manager – 1 person, working mode 5/2
• Dispatcher for receiving individual applications – 2 people. in shifts.
• Production manager – 1 person.
• Accountant with HR functions – 1 person.
• General workers – 4 people.
• Cleaner of production and office areas – 2 people.

It may be necessary to expand the staff as the plant develops. Costs for wages display in the table:

The plant provides a shift work schedule for some employees. It's connected with daily work production in order to quickly reach the required profitability of the enterprise.

We are planning preparations for the opening

So that the preparation process does not drag on, we will set a time frame for each stage and follow this plan:

It will take about 6 months for the workshop to operate at full capacity. Perhaps the deadlines will shift due to unforeseen circumstances. It is desirable that water becomes available to consumers in summer season. At this time, the demand for bottled water increases due to high air temperatures and increased thirst. You can quickly make a profit and analyze the profitability of your business.

Range and price level of water

The production is young and has not yet found its client. Therefore, you should not open a line of a wide range of bottled water. The list of products and prices are shown in the table:

As we reach the breakeven point, water for children and mineral water may be added to the range.

What do we get as a result?

Let's calculate the possible profit that water production should bring to an entrepreneur. We will take as a basis the sale of the entire assortment, provided that there will be a daily shipment of 2000 bottles of different sizes.

Provided that daily revenue is 98,000 rubles and shipments are made at least 5 times a week, monthly revenue is planned to be 1,960,000 rubles. Now you can calculate the profitability and net profit that will be received per month. Income and expenses are reflected in the table:

On initial stage investments were made in the amount of 11.5 million rubles. The company will reach payback in 2.5 years. The deadline may change if the monthly turnover is higher than that taken as the basis for the calculation in the business plan.

We are strengthening our position in the segment

There are many drinking water producers on the market, so there is a serious struggle ahead. You need to think over a strategy to consolidate your position in the market and attract an audience that already buys bottled water. You will need the help of a specialist who knows the state of the niche and the positions of other manufacturers. Let's turn our attention to production side to provide people with quality water.

At the initial stage, our main focus is on delivering water upon individual request, so that local residents learn about our products. For this:

• Together with the supplier, we will launch a promotion designed for a large volume of supplies. For example, every 3rd bottle is free, or with a one-time payment of 10 bottles of water, a 10% discount on the entire volume.
• Conduct a water tasting in a supermarket so that consumers evaluate the quality and submit an application.
• Send electronic and written messages about cooperation with enterprises, offices on favorable conditions.
• Offer services to kindergartens, schools, and universities at a reduced price for a one-time application of at least 5 bottles.
• Design a website on which to post information about your production and favorable terms of cooperation for retail and wholesale customers.

Follow pricing policy competitors, so as not to be disrupted by the too high cost of drinking water.

Eventually

It is possible to earn substantial capital in the production of drinking water if you have the finances for this, a good source of groundwater and territory for a workshop. The investments required are huge, because the process of purifying raw materials requires only a high-quality automated line. Don't be afraid of competition. Consumers usually prefer water from local producers, believing that it is not profitable for a businessman to deceive his fellow countrymen. But you should be prepared for frequent SES checks on the quality and composition of products so that there is no threat to the health of consumers.

In this material:

Bottling drinking water as a business is a very promising area. After all, the quality of tap water in apartments leaves much to be desired, and it is with great difficulty can be called drinking. It is contaminated with nitrates and pesticides, causing irreparable harm to human health. These factors are why more and more people are choosing to buy bottled water.

Bottled water market prospects

According to RBC experts, the annual growth of the drinking water market will be about 15-16%. This trend is indirectly confirmed by the growing demand for coolers. Today they are increasingly installed not only in office premises, but also at home. Today, the total number of installed coolers has exceeded 3 million units. As a result, the use of PET bottles for last years increased 6 times.

Now bottled water already accounts for 2/3 of the market non-alcoholic products. The service line for delivering water in 5 and 19 liter bottles to an office or apartment is also developing at a faster pace. The growth of this market is 20-30%.

It is expected that the market will slow down its growth and reach the saturation stage only by 2020, when the total number of coolers will reach 10-12 million units. To fill this market capacity, it will be necessary to increase production capacity water 3-4 times. It can be assumed that after saturation the market will develop similar to the European one, about 10% per year.

But when entering the drinking water bottling market, it is worth considering that this segment is one of the highly competitive ones. Every year thousands of aspiring entrepreneurs try their hand at this field. Therefore, before starting this business, it is necessary to carry out marketing research, analyze the activities of competitors and determine your niche in the market (create a unique product offer). We need not only a well-thought-out marketing strategy, but also a business plan that will allow you to calculate upcoming costs.

Business plan for water bottling production

The amount of initial investment in a water bottling business will depend on the format in which it is implemented. This could be opening your own water bottling production line, installing vending machines or kiosks selling drinking water.

Opening your own line for purifying tap water and bottling it into bottles is a fairly common option on the market. On the one hand, it allows you to act according to an understandable developed algorithm, but on the other hand, you will need to think through a strategy for distinguishing yourself from competitors and determine your advantages over them. It could be more low prices, a wide range of(for example, selling additional sparkling water), quality service (free shipping at a certain order amount) or a flexible loyalty program.

When developing a draft business plan for opening a water bottling line, the following parameters must be taken into account. To operate a small production facility, you will need a water purification plant (or filters), water containers, water collection tanks, and bottling equipment. Filtration installations alone will cost about 100,000 rubles. You will have to pay about another 200,000 rubles for the bottling line. Total initial capital investment for production equipment will amount to about 400,000 rubles. This does not take into account installation services and connecting the facility to electricity and water supply.

We must not forget about the need to obtain permits and conduct examinations of water samples. For this you will need to pay about 10,000-15,000 rubles.

You will need to rent a small workshop with a warehouse. About 30 thousand rubles will be spent on rent monthly.

At least 3 people are required to operate the production. Assuming that their salary will be 20,000 rubles. per month, this will cost 60,000 rubles. To pay for water supply and electricity - about another 20,000 rubles. The business plan needs to take into account funds for advertising support: about 15,000 rubles. monthly. Total variable expenses will amount to about 150,000 rubles. per month.

Taking into account the quick start and reaching monthly sales of 250,000 rubles. you can achieve a quick return on investment in production.

The funds can be returned in 6-7 months and all that remains is to make a profit. Whether an entrepreneur can achieve such results depends only on him.

Business plan for bottling water for private consumers

A kiosk where water will be sold is one of the options for organizing sales. To open such a business, you need to find a place to install a kiosk (optimally a residential area with a high population density), enter into a lease agreement with the administration, and also find wholesale suppliers artesian water.

The cost of the kiosk itself with a module for bottling water, a filter and an ozonizer is about 250-400 thousand rubles. They differ in tank capacity and are designed for 500-4000 liters.

An approximate business plan for opening a kiosk can be presented as follows:

1. Initial investment: RUB 300,000. (buying a kiosk).
2. Monthly costs - 28,000 rubles, of which rent of space for a kiosk - 1,000 rubles. per month; purchase of artesian water for 2 rubles. for 1 liter (subject to sales of 6000 liters per month) - 12,000 rubles; seller's salary - 15,000 rubles.
3. Revenue: when selling 1 liter for 10 rubles. will be 60,000 rubles. At the same time, net profit (after paying 6% tax according to the simplified tax system) is 30,080 rubles.

With this option, it will be possible to return the initial investment in 10 months, and then continue to work for profit. When you open several points, your monthly profit will only grow.

A business plan for selling water through a machine may have similar parameters. Its differences will lie in the fact that in this case there is no need to pay salaries to staff: sales will be carried out automatically, without human intervention. The cost of the machine itself is several times cheaper and amounts to about 150 thousand rubles. When selling a similar amount of water, revenue will be 60,000 rubles, and net profit will be 44,180 rubles. The “break-even point” when selling water through a vending machine will be reached within 3 months. The calculation is very approximate, as it does not take into account energy costs and advertising costs.

If the region where you do business has laws to stimulate socially significant areas of work (which include water purification), then the entrepreneur can count on receiving subsidies from the state under one of these programs.

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Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Full financial calculations.

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* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to create an enterprise for the extraction and bottling of artesian water. The feasibility of the project is due to the growing popularity of this product both for use in offices and for home use.

Production location – x. Pukhlyakovsky, Rostov region. Sales region: Rostov-on-Don and Rostov region. Price segment – ​​“Standard+”. The production premises will be leased and delivery will be carried out using our own transport. Distribution is carried out through a partner network of stores. The trademark “VodoPukh” and the trademark are registered.

The project is attractive for investment, which is confirmed by financial calculations and the resulting integral performance indicators (Table 1).

Table 1. Integral indicators of project effectiveness

2. DESCRIPTION OF THE COMPANY AND INDUSTRY

The company operates in the extraction and bottling of artesian water into 19-liter bottles. The main consumers of this product are organizations of any field of activity and of any size; The use of bottled water for household needs in our country is insignificantly developed, but is increasingly gaining popularity. Today, according to various sources, in Russia the consumption of bottled water per person is about 40 liters per month; in Europe this figure is in the range of 100-150 liters. Thus, we can speak with complete confidence about the significant growth potential of the industry. It should also be taken into account that Russia and, in particular, the Rostov region, have large reserves of fresh water, which has a positive effect on the cost of the final product.

According to Rosstat, more than 5,000 small and medium-sized businesses operate in the Rostov region. If we take the average number of enterprises as 20 people, this amounts to 100,000 potential consumers. Based on the monthly water consumption of 40 liters per month, of which about 75% of people consume at the workplace, the total need for water supply to organizations is 100,000 * 40 * 0.75 = 3,000,000 liters per month. The number of households and their water consumption is extremely difficult to estimate, but we can say that it is no less than the water consumption of organizations.

The competitive environment in the region is represented by three largest suppliers, two of which both produce and distribute through the network own stores(1 and 3 own brands, respectively), and one is a distributor-aggregator, importing water from other regions into the region (7 brands in different price segments); In addition, there are about 10 regional manufacturers in the region that produce products in the budget segment and distribute through village grocery stores; as a rule, they are not present in large cities of the region.

The technological process includes lifting water from a pre-drilled well, its purification, softening and disinfection, and subsequent bottling. After this, the water is delivered to the points of sale using our own transport. Sales are carried out through a network of partner stores. The competitiveness of the enterprise is ensured through High Quality purification and organoleptic properties of water provided by high-quality water treatment.

3. DESCRIPTION OF GOODS

The company extracts water from an artesian well located in the Pukhlyakovsky village of the Rostov region. Water of this region It is characterized by high softness, as well as low acidity and the content of metal impurities. By processing it using special equipment, the water is filtered and disinfected, and its organoleptic properties are increased.

The quality of bottled drinking water is regulated by SanPiN 2.1.4.1116-02. According to this regulation, all drinking water is divided into two categories: 1st category and highest category. "VodoPuh" belongs to the highest category, which will increase the profitability of the enterprise due to more high price sales, and, accordingly, increase the marginal income of the enterprise.

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The quality and characteristics of VodoPuH water have been confirmed by independent laboratories in Rostov-on-Don. The main characteristics of water are given in Table. 2 in comparison with the requirements of SanPiN 2.1.4.1116-02.

Table 2. Comparative description of the main properties of VodoPuh water

In terms of harmlessness of chemical composition, organic, radiation and bacteriological contamination, as well as other parameters given in the standard, “VodoPuh” fully complies with the requirements, significantly exceeding them in most parameters.

Water is bottled in 19-liter PET bottles with a handle. PET is used as an alternative to the more common polycarbonate bottles, which, despite their higher rigidity and longer turnaround time, contain bisphenol A, which negatively affects the taste of water. The turnover of bottles, according to TO 2297-01-96201068-2008, is 50-60 cycles; in practice, the service life is 1.5-2 years. After this, the container must be disposed of.

The bottles are labeled with the VodoPuh brand logo, information about the manufacturer, water parameters and contact information of partner stores.

4. SALES AND MARKETING

VodoPuh water is sold through a network of retail outlets specializing directly in drinking water. At the start of the project, the chain’s assortment included three brands in the “Standard” and “Premium” segments. “VodoPuh” occupies an intermediate niche, which significantly increases the competitiveness of the brand.

A cooperation agreement has been signed with the network. Marketing and brand promotion is carried out trading network; All trade marks range are advertised in equally. Financing of advertising events is shared, 20% is paid by the manufacturer VodoPukh, 30% by the manufacturer of other brands in the range, 50% by the distributor. This distribution of shares (20/30) generally corresponds to the share of brands in total sales. The media plan is shown in Table. 3.

Since the demand for drinking water is highly seasonal, advertising campaign planned taking into account its changes.

The sales network sells water through outlets Pickup or home delivery upon pre-order. The order can be placed either by phone or through the network’s website.

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As of January 2016, the chain's share in total sales of bottled (19 liter bottles) water is 15%. By expanding the range of VodoPuh water, the share is expected to increase to 20%.

5. PRODUCTION PLAN

The first stage of the project is drilling a well in the territory adjacent to x. Pukhlyakovsky, Rostov region. Water production occurs from the second aquifer; its depth is 120-150 m. The expected flow rate of the well is 90 m 3 /day. Exploration and drilling are carried out by a specialized company. The cost of work is given in Table. 4.

Table 4. Cost of work on constructing an artesian well

Water is supplied to a production facility located 50-70 m from the well, where bottling is carried out directly. The list of equipment is given in Table. 5.

Table 5. Set of equipment for filling water into 19-liter bottles

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The well's flow rate exceeds the volume of water required during the first two years of the project's implementation. Production volume is dictated by volumes retail sales. The average production volume in the first two years is 10,000 liters per day. The warehouse must maintain a constant supply to cover two days' demand. To transport water from the place of production to points of sale, three lightweight trucks with a lifting capacity of 1.5 tons.

Required area production site– 50 sq.m., warehouse – 80 sq.m. The number of production workers is 4 people. The number of auxiliary and warehouse workers is 3 people. The complete staffing table is given in Table. 6. The production plan is given in Appendix. 5.

All workplaces are certified in accordance with the law, maximum safety and the availability of labor protection equipment are ensured.

6. ORGANIZATIONAL PLAN

All administrative and management functions are being carried out individual entrepreneur. To organize effective work, he needs to have general knowledge in the field of entrepreneurship, tax legislation and accounting. Detailed knowledge of production technology and labor protection is also important. Technology training is carried out by the equipment supplier within 2 working days after installation of the equipment directly at the production site.

Table 6. Staffing and wages fund

Today it is possible to organize a business in almost any type of activity. It is not at all necessary to open a large production facility right away. You can start with a small workshop. For example, producing drinking water is not a very difficult task, although it requires patience, care and work.

Advantages and features

I must say that this business has its advantages:

High payback;

Possibility of expansion;

High demand for quality products.

Naturally, drinking water production is not without its drawbacks. For example, you will have to collect an impressive amount starting capital, since you can’t do without expensive equipment. In addition, you will need to constantly deal with the sanitary and epidemiological service, which monitors water quality. However, a properly organized business can generate high income. Naturally, to do this, you first need to outline a business plan, decide on the sales market and other nuances. It is important to consider the level of competition.

Be sure to decide what type of activity you will be doing. That is, you can sell water from your well that needs to be drilled; engage in bottling and supply of foreign water to city markets. At the same time, you must also decide on the method of obtaining water. It can be key or obtained from the tap and cleaned with state-of-the-art filters.

What documents are needed?

Now let’s look at the question of what, exactly, is needed in order to open the production of drinking water:

1. Certificate of a private entrepreneur.

2. Charter of the company.

3. Conclusions of security authorities ( fire service and SES) about the compliance of your equipment with all established standards.

4. A certificate stating that the quality of water used in production fully satisfies all state requirements (also issued by the Sanitary and Epidemiological Service).

5. License for entrepreneurial activity. To do this, you will naturally have to collect documents such as a lease agreement for premises and equipment, and all your personal data certified by a notary.

In principle, these documents are quite enough to open the production of drinking water. Naturally, you will need a bank account. In addition, you need to draw up agreements with suppliers of water (if you do not produce it yourself), containers and other consumables.

Features of choosing premises and personnel

Opening a drinking water production plant is not very difficult. It is much more difficult to keep it afloat. To work, you will definitely need a room (workshop) of sufficient size and full access. Naturally, the building must have a supply of all necessary energy carriers, telephone line, Internet.

It is advisable that the premises be renovated and not old. Pay special attention to the quality of electrical wiring. The fact is that the production of bottled water requires the use of large quantity equipment.

The building will need to be divided into several parts: the area where the water will be extracted, the liquid purification room (multi-stage), as well as its spillage. In addition, you will need staff rooms where workers can change clothes, have lunch, and relax. A warehouse is required for finished products. Naturally, each room must meet sanitary standards.

What equipment is needed for the job?

The production of bottled water occurs using complex and quite expensive mechanisms. Their number depends on your financial capabilities and the scale of your business.

So, the work requires the following equipment for water production:

Mechanisms by which the extracted liquid is purified;

Water bottling machines.

If you want to reduce the cost of production, you can purchase a machine for making plastic containers into which you will package the liquid. However, this is not at all necessary. You can enter into an agreement with suppliers of plastic bottles. Moreover, in any case you have the opportunity to adjust the amount of containers.

Today, you can buy a whole automated production line, which consists of all the necessary blocks. However, such equipment should be purchased if you see prospects for further business expansion.

What quality should the products have?

Water is an essential element for the body, just like air. Naturally, she must answer most high requirements quality and international standards. Before organizing the production of drinking bottled water, it should be taken into account that it must be harmless and safe chemical composition. In addition, the liquid should not have an increased background radiation or contain harmful bacteria and microorganisms that can cause various types of epidemics.

Let's take a closer look at the water quality criteria. So, the liquid should not contain dangerous and harmful substances that may appear as a result of its extraction and processing. Also note that not all sources have water suitable for consumption. That is, the well should be drilled where there are deposits of maximum clean liquid.

The water must be taken for analysis by the sanitary and epidemiological service. After this you will receive a response with detailed description substances and compounds contained in the liquid, as well as their quantities. It should be noted that the source should not be contaminated with any mechanical debris. Be sure to make sure that there are no living organisms in the water. Otherwise, your products will quickly deteriorate and may harm your health.

Manufacturing technology

In order for you to get a finished product, you need to go through several stages. The production of drinking bottled water begins with the receipt of raw materials.

To store it, you will need large tanks made from environmentally friendly materials. After this, the liquid must undergo multi-stage cleaning:

Mechanical. Moreover, it is carried out in 2 stages: coarse (impurities 450 microns in size are eliminated) and fine, thanks to which the smallest particles of debris are removed from the water.

Chemical. Produced using the latest technologies and substances. Combined methods are used here: chlorination (the most common), ultraviolet or ozone treatment.

Now the prepared water can be poured into containers. This happens on an automated line that does not require human intervention. Additionally, you can enrich your products with oxygen.

Shop for bottling drinking water into bottles of various sizes:

The diagram below shows bottling shop- option for placing a water bottling line with a maximum capacity of 80 bottles per hour. That is, a thermal tunnel for shrinking caps and a packer for 19 liter bottles in PE bags are optional equipment and are purchased at the request of the customer.

This diagram of the bottling shop is approximate - for a preliminary understanding of the required room dimensions. To order a detailed layout of equipment at production sites for your business,


The diagram below shows an option for placing equipment for filling 19 liter bottles with a capacity of 150 bottles per hour. The basis of this line is QGF-150 WellSpring.


The last diagram shows a placement option with a capacity of 240 bottles per hour.


These diagrams are typical and are shown on our website as an example. Our engineers Service center We will develop a project for placing a bottling line for water and drinks on production areas specifically for your enterprise, taking into account productivity and the supply of communications.

Layout of equipment in the bottling workshop " ":

in a 19 liter bottle, as a rule, includes the following set of equipment:

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