Top most popular products. High-margin goods from China. What is a popular and reliable product?

Profitable niches for trading: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported?

To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothing, shoes, and other non-food items of daily demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Similar trends are observed in online sales (see Fig. 1).

*Data is presented excluding online orders of prepared food, tickets, digital goods, and wholesale purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)

According to Data Insight statistics, from electronics and household appliances Buyers' interest has shifted to budget products: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sporting goods, products for animals and children's assortment.

Summary: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on various categories citizens and take into account their preferred methods of saving.

What do buyers want?

Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).

Food products: pilaf via the Internet

Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store, Plov.com.

Start-up capital- 1 million rubles from my own savings - spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.

Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”

At the end of 2015, I. Ismailov became the winner of the “Young Billionaire School”, held annually by Forbes, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. This trend was noticed by entrepreneur Alexey Yakovlev and entered into an agreement with largest producer steel and ceramic knives "Samura Cutlery". By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).

The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% markup).

Good vision at a price

The demand for health products is consistently high. This explains the success of Icraft Optics - the federal retail network stores that sell ready-made glasses and make them to order (has its own workshop for turning lenses). Franchise TOP-12 Forbes rating. Currently there are 130 of its own and 350 franchise points (120 opened in 2015).

Geography of business - more than 100 cities. Royalties and lump sum are missing. For the starting fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and the base batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.

If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities in Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular, recommending him to his friends. This must be taken into account when choosing your trading niche.

According to experts, trade is the most promising direction entrepreneurial activity, which allows even a beginner to make a good profit. But before opening a store or any other commercial enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. In this publication we will try to determine which products are in greatest demand during the crisis.

Choosing a direction of activity

Every aspiring entrepreneur must understand that the profitability of his business largely depends on the choice of field of activity. If you decide to engage in trading, first of all, take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time studying all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If carefully analyzed market demand last year, it can be understood that most often people buy food. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their receipts. Mayonnaise is a product that is in great demand and the need for it is constantly growing.

Purchase statistics

If speak about industrial equipment, then there may be several options here. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what the demand for in Russia in 2019 will definitely begin to grow is used equipment. The need for maintenance and repair services for various equipment will also increase significantly.

Enterprises that sell high-quality, inexpensive auto parts are doing well in difficult times. Many citizens refuse to buy a new car, so they have to purchase spare parts to maintain their old car in good condition. It is worth noting that in 2019, the demand for goods related to cars will be high only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food products and budget clothing and shoes for both adults and children. The list will continue with services that allow people to save or keep their earnings. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During periods of economic instability, there will certainly be a demand for expensive goods and services. Wealthy citizens transfer their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not skimp on their habits.

The middle price segment will be less in demand, since the middle class is suffering the most from the crisis. Due to a significant reduction in income, this group of the population is switching to cheaper goods, so trading enterprises selling products at average prices will lose some of their customers. If we talk about what goods are in greatest demand, these are budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to start trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on meeting the needs of rich people or will you supply cheap goods. We should also not forget that there is a high level of competition in the low-price segment, so you need to create an assortment of inexpensive goods of average quality. It's time to forget about middlemen. If you want to earn good money, purchase products directly from the manufacturer. Now let’s try to figure out which product is in greatest demand in Russia. To do this, let's look at each group in more detail.

Food

Cloth

It is unlikely that anyone will be in need of new clothes, so even during a crisis, most of the population’s income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury brand items. Recently, consumer interest has shifted to cheaper clothing and accessories.

Experienced entrepreneurs who constantly monitor which products are most in demand update their assortment by adding inexpensive, fast-selling products. At the peak of popularity - cheap high-quality products from little famous brands, as well as stock and used clothing (second-hand).

Personal care products

When thinking about what is currently in demand in the market, it is necessary to note personal care products:

1. Shampoos;
2. Toothpastes and brushes;
3. Decorative cosmetics;
4. Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + conditioner or moisturizing cream for the body and face. This must be taken into account when forming the assortment of a retail outlet.

Household products

Due to a decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook food at home, so restaurants and cafes are empty. Companies that offer food delivery and takeaway are also suffering losses. For some citizens, cooking various dishes is a hobby. Such people make up about 19% of the total population of our country. In this regard, sales volumes began to increase in the market of semi-finished products and ingredients for gourmet dishes. By the way, last year the demand for bakery products decreased, but the sales volume of baking ingredients, flour and yeast, increased by 15%.

To stay afloat, owners retail outlets there will be fierce competition. If you want to succeed, constantly monitor the market to find out which products are in greatest demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately mention various medications. They are considered essential goods, so sales volumes of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, economy class or for selling domestic medicines. The drug business is stable and lacks any seasonality. If you determine what is in demand and manage to organize your business activities in such a way that your pharmacy stands out among competitors, consumers who are tired of a huge number of different offers will come to you.

Farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets decreased significantly. This is due to the fact that many citizens of our country prefer shopping at the market. Here you can buy natural and truly high-quality products at affordable prices.

After the introduction of sanctions, there were fewer imported fruits, vegetables and meat in the country. They have been replaced by farm products, which are superior in quality to the same mass-produced products. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestically produced farm products.

Alcohol and cigarettes

During a crisis, consumption of various goods decreases, cash reserves decrease and, in general, the standard of living falls. It is difficult for entrepreneurs working in the trade sector to determine which products are currently in demand. But there are some products that people don’t regret buying. Money even in a difficult economic situation. These are alcoholic drinks and cigarettes.

Scientists have provided quite interesting data - during a crisis, people visit drinking establishments more often and drink more alcoholic beverages. According to the results of studies, some citizens can save on literally everything, even on toilet paper, but not on alcoholic products. Consumers can buy cheap liqueur instead of expensive cognac or wine, but will not give up alcohol. Wealthy people buy high-quality alcohol. Undoubtedly, food, clothing and medicines are in the first positions on the list of goods in great demand, but alcohol is not the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as handmade has become very popular. Before doing this, you need to figure out what products self made are in demand. The most in demand on the market:

• Paintings. Contemporary art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
• Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
• Kids toys. There are many options here. The most important thing is that the toys are made from natural, safe materials, for example, wood;
• Women's bags. It's about about exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
• Clay products. Recently, pottery has become very popular. If you are interested in handmade items that are in demand, then pay attention to various souvenirs, plates, spice jars, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
• Bijouterie. This is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you can find your niche in this market segment, the money will flow like a river;
• Exclusive clothing. If you know how to sew and are wondering what kind of handicraft is in demand, start producing unique, high-quality clothing. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Don’t forget that you are not just selling products to people, but part of your soul.

Stress Relief Products

It's hard to find these days rare goods which are in great demand. But if you take a closer look at this market segment, it can include products designed to relieve stress.

Almost all residents of large cities are familiar with this chronic disease. Enterprising people invent various ways solutions to this problem. They offer consumers various goods and services that help relieve stress, and open anti-stress cafes and shops. This is a fairly promising area of ​​activity that allows you to earn a decent income. If you decide to get into trading and are trying to understand what products are in demand, be sure to pay attention to stress relief products.

Tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most popular activities in this area is tourism. Such a business may seem easy and quite attractive, but in fact there is a huge level of competition in this market segment. The demand for tour operator services does not exceed supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but in the market it is considered a product because it can be sold far from the place of production. During the crisis, consumers abandon expensive tours to well-known foreign resorts in favor of relaxing in the lap of nature in our country. If you focus on this in your activities, your business will develop harmoniously and generate excellent income. ( 31 voted. Rating: 4.87 out of 5)

According to experts, many Russian residents are increasingly using various online stores to purchase both household goods and essential goods. Statistics used in the analysis showed that since the beginning of this year, more than forty percent of citizens have used the Internet to purchase various products. As a rule, the age of the bulk of consumers who use the Internet to make purchases varies from twenty to forty years. It is the high popularity of e-commerce among the solvent population that forces many entrepreneurs to transfer their business to the virtual space. In this article, we propose to consider the ranking of the best-selling products on the Internet.

Since the Internet is visited daily great amount people, you can sell any product here

Online trading: business relevance

Before talking about what people buy most often on the Internet, we should make a small digression and consider the relevance of e-commerce. According to statistics, more than seventy percent of the territory of Russia is covered by the World Wide Web. This means that residents of all regions Russian Federation have the opportunity to use online stores for shopping. Quite interesting is the fact that in the first stages of the development of e-commerce, the main consumer mass was young people. Today, the picture has changed significantly, since the age of the average online buyer ranges from twenty to forty years. These changes have left their mark both on the total sales volume and on the demand for different product groups.

It should be noted that online shopping is beneficial for both the buyer and the seller. The main advantage of online stores is their relatively low prices compared to “physical” retail outlets. However, few buyers think about how the cost of a product is formed. The price of each product offered includes a commodity premium, which includes all the seller’s costs associated with the acquisition, transportation and storage of the goods. Business on the Internet allows you to significantly reduce the level of product margins by reducing associated costs. In this case, the entrepreneur does not need to spend part of the profit on rent trading floor, payment utility payments or salespersons' salaries. It is the elimination of these costs that will significantly reduce the final cost of the product.

The relevance of e-commerce is closely related to difficult economic conditions. As practice shows, during an economic crisis the demand for expensive goods increases. As a rule, people who have worried about their financial condition in advance invest their available money in purchasing expensive jewelry and antique items. Such purchases help protect funds from a possible increase in inflation, since precious metals and antiques always have a high cost. It is this aspect that explains the increase in demand for the above products.

As practice shows, during an economic crisis there is a drop in demand for goods presented in the middle price segment. Many people who want to save their money begin to give up many familiar things. Many financial analysts do not recommend that novice entrepreneurs engage in the sale of such products. If you want to get a stable profit and a business with high development prospects, you need to choose products that fall into the category of cheap products.

Today, consumers are in demand for inexpensive clothing, furniture and Appliances having average level quality and low cost . Wanting to do e-commerce, it is very important to determine the consumer audience. Choosing expensive goods that are in demand among high-income citizens will allow you to make large profits. However, it should be understood that the number of orders cannot be compared with the turnover of cheap goods at low prices.

What not to sell

An aspiring entrepreneur interested in the question of what people buy most online should familiarize themselves with the current legislation governing e-commerce. Exist regulations, which contain a list of products prohibited for sale. Such products include medicines and narcotic drugs, alcoholic beverages, precious stones, military and edged weapons, as well as food.

It is the last product category that should be given special attention. Beginners are not recommended to sell goods that have a short shelf life. According to current legislation, restrictions on food products do not apply to soft drinks and ice cream. Also, every entrepreneur has the right to sell bakery and confectionery products via the Internet. In this case, the only requirement of the regulatory authorities is the presence of original packaging.

Before starting to create your own online store, an entrepreneur should study all aspects of the chosen field.

Exist product categories, which are not recommended for sale due to the high level of competition in this segment. An example is online stores specializing in the sale of small household appliances and electronic gadgets. This market segment has the highest level of competition due to the high popularity of both “physical” trade brands(“M-Video”, “Eldorado”), and foreign virtual platforms (Aliexpress, Amazon).

Top best selling products

Clothing, accessories and shoes

According to statistics, this category of goods is in demand among twelve percent of domestic Internet users. As a rule, most people purchase products from famous and well-known brands. It should be noted that the low demand for this product group in the vast virtual space is explained by the fact that not every person is able to determine the one that is suitable for himself shoe or clothing size.

Books, computer applications and games

This product group occupies second place in our rating. The high sales volume of goods from this category is explained by the simple fact that not a single “physical” store can compare with the online platform in terms of the number of assortments presented. In addition, users of such resources have the opportunity to order delivery of goods to their home, which avoids the need to visit several retail outlets in search of the desired book or computer application.

Electronic gadgets and home appliances

The top best-selling products on the Internet are headed by various devices belonging to this product group. According to statistics, more than fifty percent of network users purchase phones and tablets, computer accessories, kitchen appliances, automotive devices and other devices via the Internet. It should be noted that this market segment has the highest level of competition, which becomes a significant obstacle for newcomers in the field of e-commerce.

Popular products purchased in Russia

Statistics on the best-selling products on the Internet allow you to clearly see the ranking of the most popular products. According to the analysis of experts, services for booking airline tickets and tickets for various events are highly popular among Russian residents. In addition, many residents of our country use the Internet to purchase large household appliances, clothing, shoes and software. Top sales look like this:

1. 3rd place– laptops and smartphones.
2. 2nd place– perfumes and cosmetics.
3. 1st place– small household appliances.

Below we suggest that you familiarize yourself with the most popular products among representatives of various groups.

Statistics data

Products for women. As practice shows, most women choose online stores specializing in the sale of clothing and accessories. Wallets, handbags, scarves, dresses, jackets and other clothing are the most popular products in this category. It is important to note that many women avoid buying shoes online due to the associated difficulties. In addition to clothing, many women are interested in perfumes, cosmetics, home and garden products, and kitchen utensils.

Products for men. Men are significantly less likely to buy clothes online compared to women. This consumer group prefers to buy various gadgets, computer applications and car accessories. In recent years, experts have noted a high demand for “smart electronics”. To this product group This includes electronic cigarettes, smart watches, quadcopters and other similar products.

Goods for children. Products for children are the most requested products, according to statistics. IN this group You can include both various toys and clothes. Quite interesting is the fact that in this category, branded products are in high demand.

Other goods. This category includes those types of commercial products that are in demand among representatives of different social groups. Let's look at the answer to the question of what people buy most often. The statistics look like this:

• various household appliances;
• garden tools;
• pet products;
• goods related to various hobbies (Hunting, fishing, tourism, etc.).

Features by region

The amount of demand for commercial products depends on the characteristics of the region where the entrepreneur plans to operate. In order to better understand the degree of influence of this factor, it is necessary to give practical example. Residents of Siberia prefer to buy warm clothes, jackets, down jackets and cardigans in online stores. Residents of young regions are in greater demand for summer clothes and swimwear. It is this factor that should be taken into account before creating an online store.

On the Internet you can find many different services that compile regional statistics based on user requests. This information can help create a list of popular and interesting products that will be in high demand. Also, budding entrepreneurs should take into account the demand for regional brands. Many citizens of our country often purchase products with city names or district logos on them. Such souvenirs are most often used as gifts.

Analysis of regional demand for goods is one of important factors in the field of e-commerce. It is this aspect that can reflect the approximate level of profitability of the enterprise. As practice shows, in order to receive regular income, an entrepreneur should offer his customers those products that are purchased almost daily. Before creating an online store, you should conduct a little analysis and identify all the components of the shopping basket.

Conclusions (+ video)

In this article we looked at the most popular goods on the territory of the domestic market. From all of the above, we can conclude that for every seller’s offer there is a client. According to experts, every aspiring businessman should correctly determine his niche. Choosing market segments with a high level of competition can negatively affect the income and rate of return on business.

In contact with

Recently, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, you first need to carefully consider what you will sell in it. The best-selling products on the Internet in 2018, collected in this article, will help you choose the right assortment that will attract the attention of buyers.

What to sell?

As a rule, beginners who open their own business online choose 2-3 categories from the top best-selling products on the Internet. In the future, they gradually expand their range. For example, if you sell shoes and clothing, over time, when free funds become available, you can offer watches and jewelry to consumers. Thanks to this, you can significantly increase your profits.

Since the Internet is visited by a huge number of people every day, any product can be sold here. But, if you want to earn a good income, you first need to carefully study the ranking of the best-selling products on the Internet. After this, you can begin to form an assortment.

Internet commerce in crisis

During periods of economic instability, demand for products in the mid-price segment drops significantly. This is due to the fact that people with average incomes have reduced wage Therefore, in order to save money, they are forced to give up many usual purchases. Therefore, if you decide to start e-commerce in 2018, you should not rely on a mid-priced product.

During a crisis, the best-selling products through an online store are cheap products. The bulk of the population of our country saves money, so they prefer to buy inexpensive goods of low and average quality. Demand for budget clothing, furniture and food is beginning to grow rapidly as buyers from the former middle class move into this segment.

If you cannot determine what the best-selling product in Russia is online, choose one of two strategies:

1. Sell ​​expensive goods to wealthy people;
2. Engage in mass supplies of cheap goods, for example from China.

We form an assortment

Let's try to make a list of the 10 best-selling products on the Internet.

Quadcopters and accessories

You probably know what drones or quadcopters are. Such aircraft were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you're looking, try trading drones. The demand for such a product is constantly growing, so you can make good money on it.

Gadgets and mobile phones

Marketers have found that such products are the top sellers on the Internet. This category includes any product costing no more than $600. The attractive prices offered by many online stores attract consumers. About 10% of citizens of our country can afford to regularly update various gadgets and Cell phones. Moreover, most often, they make such purchases online. Consumers compare prices online and in physical stores, and see that there is a significant difference. After this, they have no problem parting with their money, because they realize that they have saved a decent amount.

Appliances

The fact is that such expensive things are rarely purchased, so consumers want to personally compare different models and make sure that they do not have any defects. In addition, some people have never experienced sending goods by mail. They believe that it is much more convenient and profitable to order delivery within the city. Therefore, if you have not yet decided, start with another, more popular product.

Green tea

Trading different varieties of green tea is an excellent business. Modern people care about their health, so green tea, which has healing properties, is very popular. Another popular product is green coffee. But the demand for it is beginning to gradually decline, so if you want to earn good money, focus on trading green tea with different extracts.

Products for cleansing the body

Healthy, nutritious foods, known as detox foods, are rapidly gaining popularity. At the moment, various herbal teas and decoctions are in greatest demand. They filled everything social media. Surely each of you has at least once come across such a product in your feed. Some products are truly healthy, but there are also those whose composition resembles regular tea with different fillings. And, nevertheless, it is quite profitable, since detoxes are sold online in huge volumes.

LED lightening

This segment opens up broad prospects for budding entrepreneurs. Experts say that in just 10 years, all lighting fixtures in the world will be replaced with LED ones, since they can significantly save energy. In addition, LED lamps last much longer than conventional incandescent lamps.

Such an idea for your business with minimal investment in 2016, with a competent approach, will make you a wealthy person, because LED lightening become indispensable in the daily life of modern people.

Books

Shoes and clothing

This is a product that is in demand on the market in any economic conditions. So that consumers can choose the right things for themselves, online stores provide detailed information about each product:

• Color;
• Textile;
• Size;
• Basic operational characteristics.

In addition, they post photographs in which you can see what this or that thing looks like. As a rule, clothes are shown by models, so the buyer can visually assess how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in regular stores, this product is among the top ten best-selling products online. By the way, reselling clothes is a great option for people who are interested in...

Children's toys and gifts

Many modern consumers prefer to order gifts and children's toys online. There are many websites on the Internet that offer their services for choosing gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can personalize it, that is, order some original inscription or engraving.

Cosmetics

Experts believe that cosmetics and perfumes are the best-selling products online. Many online stores that sell products from well-known brands offer consumers video tutorials and master classes from experienced specialists. Thanks to this, consumers receive quality products at affordable prices and learn how to properly use purchased cosmetics. If we talk about perfumes, usually only proven popular fragrances are bought online.

10 criteria for a profitable niche: What to sell online?

During the crisis, many entrepreneurs who trade on the Internet go bankrupt or lose most of their profits. This happens because they don't want to change the way they work. If you choose the best-selling products on the Internet and fill the site with them, online trading will bring huge profits, regardless of economic conditions.

Before choosing a profitable one, first thoroughly research the market and study consumer demand. Each city has its own product categories that are most in demand in your region. Trading such products will allow you to earn a good, stable income.

What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, you are probably interested in: what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial journey, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But you still need to find your niche, analyze demand and set adequate prices, otherwise you may be left with nothing, waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

Opening any business begins with market analysis, namely, determining demand.

Why is this so important?

Imagine finding suppliers from whom you purchase goods and opening a brick-and-mortar or virtual store.

You spend days, and then weeks, waiting for the first buyers, but the goods still lie there.

Where are the promised benefits and profits?

Therefore, to prevent such a situation from arising, it is necessary to conduct a demand analysis.

Instructions for demand analysis:

Refer to the Internet.

This will be especially true if you want.

To do this, you need to study query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, enter keywords and check the number of requests.

If the figure is modest, it means that no one is interested in such a product.

In a situation with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche may be occupied by many competitors who will create interference.

Conduct marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your region.

Pay attention to what people are buying and which stores are empty without customers.

Also analyze the prices.

Perhaps they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future buyers.

For example, people from small town They are unlikely to appreciate your desire for luxury dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of some metropolis.

But if in your city there are many young families with small children, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you will be able to sell them profitably.

Conduct a survey of potential buyers.

Complete a short form with questions and print it out. required amount copies and distribute them to residents of your city.

Questions should be short and succinct so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find groups in your city and talk to their administrators.

Try a trial placement contextual advertising in the Internet.

Let's return to the online store.

Thanks to this method, even before you start selling, you will be able to understand what is profitable to sell online.

To do this, create a landing page on the Internet (the user goes to it when they click on the ad), on which you will place information about the product.

Of course, users will not be able to place a real order, since they will be notified that the product is out of stock or there is a problem with the server.

But by the number of clicks from the order page, you can analyze how interesting your product is to the population.

What is profitable to sell: 5 categories of goods “high demand”

This truly catchphrase accurately demonstrates trade relations.

When a population has certain needs, someone must satisfy them.

And those seeking an answer to the question: “What is profitable to sell?” come to the rescue.

And what the population wants will be profitable.

Products in high demand include:

Food.

But it’s important not to make a mistake here; if there is one grocery store for every three residential buildings, then this is definitely not an option.

To sell food products profitably, you can choose one of the following options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in big cities);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea/coffee, dairy products, baked goods, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such products are used up quickly, so people must constantly renew them.

   If you want to sell them profitably, then take a closer look at new brands, as well as those that can only be found on the Internet.

   Clothes and shoes.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   It tends to be updated more frequently among the population, so you may end up with repeat customers.

   If you are ready for a larger-scale business, but do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them because babies grow quickly, so parents are forced to constantly buy something new.

   Particularly in demand are diapers, hygiene products, baby formula, bottles and other products necessary for children.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Small sports equipment and sportswear.

If you take advantage of what's trending in fitness right now, you can create profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great variety, you can break through if you offer the girls new manufacturers or a better price.

Original accessories.

With the right presentation, you can profitably sell cases for phones and tablets, backpacks, bags, wallets, hand-knitted hats and scarves, newfangled chokers, jewelry, pillows, cups, photo frames, candles and home decorations.

You will be required to create a specific concept for the chosen direction, and try to offer customers something that is not yet on the market.

For example, you should not sell bags and wallets that can be bought in a regular store; offer handmade accessories or in a specific style.

Anti-stress coloring pages (coloring books for adults).

This is a bestseller this year and last year.

You can really get hooked on these coloring books, and having painted one copy, you want to start a new one.

Plus it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, you can see young people and men growing beards on the streets.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

The volume of online purchases is increasing every year, because buyers benefit from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think things over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I would like to talk about those categories that we have not yet touched upon.

5 profitable products to sell online:

Electronic equipment and accessories for it.

This includes smartphones, tablets, e-books, smart watches, portable chargers, headphones, cases, protective glasses and films.

A markup of 200-400% allows you to sell goods profitably and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found to suit every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales of them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to update spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And you can find everything you need on the Internet.

Drones and quadcopters.


Nowadays there is a boom in products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which certainly attracts people.

The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, it is on the Internet that big choice aircraft in different price categories.

Hobby goods.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, etc.

Opening a store with this content is extremely unprofitable, since it is impossible to collect in one locality a large number of addicted people.

LED lightening.

In an era of colossal energy consumption, many are switching to more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

This is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different wattages and price categories, you can satisfy customer demand.

To trade goods from China online,

Pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough demand analysis can you know what is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail and choose what you like.

Only in this case will you be able to establish an interesting and profitable business.

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