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Logos of fashion clothing brands: history of creation and meaning (photos of logos)

We all try to wear things with logos of fashion brands, but rarely does anyone think about what these intertwining images of letters, words and symbols mean - only fashion experts can answer this question. We will talk about the history of creation and the meaning of some famous logos.

Fendi

Let's start with the famous brand Fendi - a famous manufacturer of perfumes, fur products, and extra-class accessories. Fendi's trademark is two letters F, one of them is turned upside down, mirrored in relation to the other. The creator of this sign is the famous designer Karl Lagerfeld, and the two Fs are Adele and Eduard Fendi, the spouses who founded the brand of the same name, the logo of which is a reflection of the strength of the business partnership and family.

Chanel

But the logo that every fashionista not only recognizes, but can easily explain its meaning is the intertwining of two letters C, mirrored to each other. Of course, this is the logo of the famous Chanel brand, which “lit up” back in 1925 at the presentation of the eternal fragrance Chanel No. 5. Without difficulty, in these intertwined letters you can see the initials of the creator of the fashion brand - Coco Chanel.

Versace

What does the head of the gorgon Medusa, depicted on the logo of the Versace fashion house, mean? This question should be asked to experts in ancient Greek mythology. It was from there that Gianni Versace borrowed this image for his logo, rightly believing that the gorgon Medusa has always been a symbol of fatal beauty and hypnotic charms. Be that as it may, the logo really has a magical effect on fans of this brand, and they invariably remain addicted to its products.

Givenchy

It seems completely impossible to understand what is encrypted in the logo of the famous fashion house Givenchy. And this is a stylized image of the letter G, which was repeated four times! But if you think that everything is very simple, then you are very mistaken, because there were more than a hundred ideas and proposals, and you chose the one that resembles magical ancient drawings - this is exactly what harmony itself looks like, and no other way, according to the ancient magicians.

Calvin Klein

Calvin Klein did not try to be original by using its initials for the corporate logo. Interestingly, the famous designer began using it in the early 70s to attract attention to his jeans collection. And he was not wrong, because as soon as Calvin Klein decorated the back pockets of his jeans with two letters, both jeans and logos became a fashion hit. And today the Calvin Klein brand has developed an original and simple system for marking its clothes using logos of various colors: white for the sports line, gray for mid-level clothing, black for extra class.

Burberry

The Burberry brand is famous for its most aristocratic logo, depicting a knight riding a horse. The thing is that Thomas Burberry, the founder of the brand, opened his first store in Hampshire, famous for its ancient traditions. And in 1901, Burberry received a large order, which prompted him to develop his own trademark. Interestingly, the knight’s flag also bears the motto – “Prorsum”, which means “Go forward”!

Lacoste

The story of the little green crocodile, which has become a Lacoste trademark and for more than 70 years has been a symbol of the prestige and quality of all things produced by the brand, is quite simple and banal, and at the same time interesting. The famous athlete Jean Rene Lacoste, nicknamed the Alligator for his ability to exhaust opponents on the court, launched own production T-shirts for playing tennis. A small crocodile was embroidered on the tennis player's blazer: once drawn by a friend of Lacoste, the athlete liked it so much that it became the logo of the company he created.

Dolce & Gabbana

A tandem of two opposites - the silent Domenico Dolce, who grew up in a poor family and from early childhood was forced to help his father in the workshop, thanks to which he perfectly mastered the science of cutting and sewing, and the sociable Stafano Gabbano - the son of a wealthy Milanese stylist, who from a young age was a real fashionista turned out to be so successful that in 27 years these two, who met in one of the Milanese ateliers, turned the tiny studio they created into a world-famous trademark. And now designers surprise the world with their innovative ideas: their supply is apparently inexhaustible.

Gucci

True fashionistas associate Italy, first of all, with famous brands, among which Gucci is one of the leaders in the modern fashion world. It’s hard to believe that the creator of the fashion empire, which today is a model of elegance, chic and refined taste, was a simple Florentine saddler Guccio Gucci. The first store of the Gucci family, which opened in 1921, sold accessories for jockeys. The logo image encrypts the initials of the founder himself: two intertwined letters G became a talisman for Gucci, which brought him worldwide fame and enormous wealth.

Louis Vuitton

The history of the brand, which today is the embodiment of exquisite style and impeccable taste, begins in 1854. Louis Vuitton, who studied the craft of making chests in Paris itself, founded a modest workshop that was engaged in the production of travel goods. But even then, competitors began to counterfeit suitcases and bags produced by a small but successfully developing company. The crossed and zigzag letters LV, and later the monogram with a flower and a four-pointed star, were invented by Louis's son to protect against plagiarism.

Hermes

The ultimate dream of every fashionista has long been handbags and scarves from the French company Hermes, which began its journey in 1837 with the production of bridles and harnesses for horses. It is interesting that for more than 100 years the company did not have a logo, or rather, its role was played by the name itself. With the image of a horse harnessed to a royal carriage, the founders of Hermès wanted to show how much effort they put into their company and how much time was spent making it a famous brand, which today is associated with high style and refined taste.

In 2010, the fashion house Trussardi celebrated its 100th anniversary, and this year the brand celebrates the 40th anniversary of its signature greyhound logo. In honor of this event, the Italian brand in collaboration with a Japanese illustrator Yuko Shimizu and director James Lima released a short animated film The Sky Watcher with a purebred dog in the title role. website learned in detail the history of the logo Trussardi and remembered other emblems of famous fashion brands.

Trussardi: English Greyhound

The history of the brand began in 1910, when Dante Trussardi opened a workshop for the repair and production of leather gloves in the Italian town of Bergamo. But the greyhound became a symbol of the brand only in 1973. My nephew decided to use it Dante Nicola Trussardi. The Greyhound, graceful, elegant, dynamic and sophisticated, perfectly symbolized the brand's style. In addition to gloves, Nikola began producing other leather goods stamped with the new logo.

« I saw many paintings and ancient Egyptian bas-reliefs depicting these animals, and was completely amazed by their beauty and incredible elegance.", - said Nicola about the logo he chose, which has become synonymous with Italian quality.

In the new video Trussardi The Sky Watcher, released to celebrate the logo's anniversary, a animated English greyhound statue chases a magical rabbit through the streets of Milan, bringing the city's monuments to life. But by morning the miracles end, and the bronze greyhound returns to its place - to the entrance to the boutique of the Italian fashion house.

“We wanted not to go into explanations about the history of the brand, and gave preference to emotions, beautiful pictures and music", - admitted the creative director of the brand Gaia Trussardi.

Chanel: Intertwined "C"

Logo Chanel- one of the most famous in the fashion world. Two intertwined letters “C” can be seen on all the brand’s products, but the symbol first appeared in 1921 on a bottle of the legendary perfume Chanel No. 5. There are several versions of creating an emblem in the form of two “Cs”. According to the most popular - these are the initials of the most Coco Chanel, which she drew shortly before the opening of the first boutique Chanel. Adherents of the second, less common version, attribute the authorship of the logo to Mikhail Vrubel, who drew the symbol introduced by Coco in the 1920s, much earlier - in 1886. It is known that the ornament in the form of joining two horseshoes, symbolizing double luck, was fashionable at the end of the 19th century. Therefore, many researchers believe that the similarity of the emblem of the fashion house and Vrubel’s sketch is a mere coincidence. Although there is another version: this emblem is just a reminder of the forged ears that decorated the doors of the orphanage in which Chanel grew up. One way or another, Coco was right with her choice of logo; it brought good luck to the House.

Versace: Medusa

Fashion house symbol Versace- the head of a jellyfish - appeared in 1978, when a 34-year-old Gianni Versace opened his first boutique in one of the most prestigious areas of Milan, Via della Spiga. Legend has it that shortly before the opening, the designer was walking in the garden of his mansion in Reggio Calabria and noticed the marble figure of the Gorgon Medusa. The most famous of the three gorgon sisters with a woman's face and writhing snakes instead of hair, who could turn a person into stone with one glance, would be ideal for the role of the brand logo. Gianni had always been interested in mythology and classical literature and decided that in a new context, the head of a mythological creature would symbolize fatal attraction. It is in the role of a seductress that the fashion house Versace I saw my customer.

Burberry: Knight

English stamp logo Burberry appeared in 1901, when founded in 1856 by a young Thomas Burberry The brand has already become quite famous. From the very beginning the products Burberry distinguished by high quality fabrics, comfort and practicality. During the First World War, at the request of the British Royal Air Force, Thomas developed a waterproof raincoat (the same famous trench coat). And in 1901, when the founder of the brand received an order to produce full uniforms for officers, the question arose of creating a trademark Burberry. Then the brand’s emblem appeared - the figure of a knight-rider in armor and with a spear in his hands, who was depicted against the background of a flag with the inscription “prorsum”, which translated from English means “forward”. This motto reflected the desire for even more progressive inventions, and the spear was a symbol of protecting the traditions of quality.

Lacoste: crocodile

Sports brand Lacoste was founded by a famous tennis player in his time Rene Lacoste. The Frenchman, whom his father sent to England to receive a prestigious education, became a 10-time winner of Grand Slam tournaments. But at the peak of Rene’s career, doctors discovered tuberculosis in the tennis player. His sports career came to an end, but Lacoste planned new project. In 1933 he, together with André Housing created a company La Societe Chemise Lacoste, which produced T-shirts for tennis players, golfers and sailing enthusiasts. The crocodile logo appeared even before the creation of the brand. The fact is that journalists have long called the tennis player nothing more than a crocodile. “I was nicknamed “Crocodile” after my argument with the captain of our team, - said Rene. - He promised to buy a crocodile leather suitcase that I liked if I won an important match for the national team.” Lacoste was not at all offended by the journalists and sewed an image of a crocodile onto his sports uniform. A small toothy alligator was painted by a famous artist and friend Rene Robert George. It was this famous crocodile that moved to the brand’s items Lacoste.

Ralph Lauren: polo player

Ralph Lauren, once the son of Jewish immigrants Ralph Lifshitz, founded the company in 1967 Polo Fashions and already in 1968 he opened his first boutique. The brand's world-famous logo dates back to 1971, when Ralph first gave women a men's polo shirt.

“My wife has an excellent sense of style: she can choose such a shirt and jacket in a men's store that people then ask where we got these clothes,- Ralph told about his innovation. - Her image reminded me Katharine Hepburn in her youth, athletic and non-fashion, in the image of a horsewoman with hair flying in the wind».

The designer not only created a polo shirt for the ladies, but also placed a logo of a polo player riding a horse on the cuff. Lauren himself admitted that for him, playing polo has always been the personification of wealth, luxury and power. Coming from a poor family, he always dreamed of becoming part of high society, joining it. The designer's dreams came true, and the figurine of a polo player, which symbolized luxury for Lauren, is now associated with classic American style.

Fred Perry: laurel wreath

Fred Perry- famous English tennis player of the 1930s. He founded his company in 1952. It all started with a collaboration between Fred and a former Austrian football player Tibby Wagner, who came up with the idea of ​​selling elastic wrist bands under the name Perry. Soon the athletes expanded production and began producing sports shirts Fred Perry. Of course, buyers associated the name of the popular tennis player with the famous Wimbledon tournament, and they willingly purchased the brand’s products. It is known that Fred, an avid smoker, initially wanted to make a smoking pipe the logo of the brand. He did not think at all that such a symbol was not suitable as an emblem for sportswear. But, fortunately, Wagner dissuaded Perry with the words “the girls won’t like it.” The partner suggested an alternative:

"What about the laurel wreath you wear on your jacket and sweater Davis Cup?» .

Since 1934, when he won Wimbledon, Fred has always worn this symbol. Despite the fact that Perry’s relationship with the English club did not work out, Fred requested permission to use the laurel wreath directly from the director of the Wimbledon Club. He was very happy that their symbol would be used by the famous tennis player, and agreed. Subsequently, clothing brands Fred Perry with a recognizable wreath became the uniform of a number of subcultures of the twentieth century, in particular mods and skinheads.

See other photos:

Dolce & Gabbana

The Dolce & Gabbana brand appeared as a result of the creative union of two talented fashion designers - Dominico Dolce and Stefano Gabbana. The Dolce & Gabbana trademark logo depicts the first letters of the creators' surnames.

Lacoste

The Lacoste logo is one of the most recognizable in the fashion world. It depicts a green alligator, and not a crocodile, as many believe.

It was the “alligator” that American reporters nicknamed tennis player Rene Lacoste for his aggressive style of play at the Davis Cup tournament.

According to another version, the tennis player got his nickname because he won a suitcase made from the skin of this animal from the captain of the tennis team. That is why Lacoste chose this animal as its symbol.

The Chanel logo is two C's. The letters “C” cross and look in different directions. It is believed that this logo represents two horseshoes that bring good luck

The image in this form first appeared in 1921 on a bottle of Chanel No. 5 perfume. Subsequently, the logo began to be used to designate all products of the Chanel fashion house. CC stands for Coco Chanel, it's simple. The logo is made in the style of Vrubel: two inverted horseshoes - a symbol of good luck.

For a long time, the only symbol of Adidas was a flower – the trefoil.

The most striking and memorable Adidas logo is without a doubt the “3 stripes”. This logo was invented by the company’s founder Adi Dassler himself.

This symbol is immediately recognizable on the company’s clothing and shoes.

Today, this symbol is associated all over the world with the Adidas brand.

In 2001, a logo appeared in the form of a globe, which covers 3 stripes. Adidas now uses all three logos on its products.

There are different opinions about the meaning of the Nike logo. On the one hand, the image on the logo has a direct association with the wings on the sandals of the ancient Greek god Hermes.

On the other hand, the Nike image is called the Swoosh.

This term in the basketball world refers to a shot that hits the hoop and doesn’t hit anything other than the net.

Trussardi

The logo of the Trussardi company was invented by its founder, Nicolo Trussardi. The logo depicts an English greyhound.

This breed symbolizes flair, grace, elegance and constant movement forward.

Burberry

The founder of the English brand Burberry was the aspiring fashion designer Thomas Burberry, who invented the gabardine fabric.

The Burberry brand dates back to the late 19th century and is still one of the most respected fashion houses in the world.

The company logo is an image of a knight on a horse.

This image symbolizes honesty and loyalty to customers. The knight is depicted against the background of a flag with the inscription “Prorsum”, which means “go forward”

This slogan most accurately characterizes Burberry clothing.

Giorgio Armani

Giorgio Armani is the founder of the Armani brand.

Armani is one of the world's leading fashion and luxury brands.

The Giorgio Armani logo combines the traditional and totemic image of an eagle. The eagle is a tribute to the USA, as this country is the main trading partner of the brand.

Versace

The creator of the Versace brand, Gianni Versace, literally blew up the fashion world, making his company a recognized leader. It was Gianni Versace who coined the concept of “super model”. The symbol of the Versace fashion house is the head of a jellyfish. The logo appeared in 1978. The image of a jellyfish symbolizes beauty, the fatal features of the ancient Greek classics and simplicity.

Ralph Lauren

In 1968, a Jewish native of Belarus, Ralph Lifshitz, also known as Ralph Laren, registered the Polo Fashions company. The brand's signature logo is a polo player on horseback. As Ralph Lahren himself admits, playing polo has always been the personification of luxury and power for him. Since childhood, he dreamed of joining this society, being successful and never remembering his hungry childhood.

Paul & Shark

The history of the Paul & Shark logo follows from the history of the name. The idea for the name was based on an incident. One day Jean Ludovico Dini (creator of P&S) saw a yacht with the name Paul & Shark, which he really liked. At first he called his company Dini&Shark, and later he completely borrowed the name from an unfamiliar sailboat. The brand's signature color is the color of the sea, shades of blue and cyan. Besides, distinctive feature P&S began packaging goods in tubes similar to those in which bottles of whiskey are stored.

The Fendi logo is two letters F arranged in a jack position. They are often compared to a puzzle, but in my opinion they are just two upside down letter Fs, that's all. The idea of ​​the logo belongs to Karl Lagerfeld. Today, this is one of the most beloved prints in the collections of the fashion house founded by the spouses Edward & Adele Fendi. Clothing, belts, bags, glasses - most Fendi products are decorated with inverted letters F.

Timberland

For half of Russians, the phrase “yellow boots” can probably evoke two things – Ostap Bender and the motif of Zhanna Aguzarova’s song “Oh, these yellow boots walk quickly on the asphalt.” When you mention yellow boots, 90% of Americans will have an image of Timberland boots. The company logo is American oak. Let me explain both the oak and the yellow color: the factory that Nathan Schwartz bought produced, among other shoes, boots for lumberjacks, and the bright yellow color was used for safety purposes - to prevent workers from dropping a log on each other's feet. This version is supported by the very name of the Timberland brand (timber translated from English means wood, land means earth).

Calvin Klein

The Calvin Klein company was founded on November 19, 1942. The logo was developed around the same time, but for some reason remained unknown for another 30 years. Only three decades later the design house launched new collection denim clothes with the brand logo on it. The two letters CK were proudly displayed on the back pocket of each pair. Easily remembered and directly associated with the brand name. However, later it began to be used not only to identify the brand, but also to separate collections. Thus, a dark logo is used on haute couture clothing, gray on casual clothing collections, and white on sportswear produced by fashion house Calvin Klein.

Fred Perry

The Fred Perry company logo is a laurel wreath - an ancient symbol of victory. A very interesting fact: in order to promote the brand, the enterprising founder Frederick Perry (a former eminent tennis player) gave his shirts to young and successful tennis players of those times, which of course provided him with additional advertising. Unlike the uncomfortable, baggy sportswear of the era, Fred Perry's polos were made from cotton pique and hugged the body comfortably.

Soon people began to recognize Fred Perry shirts and began to associate them with the Wimbledon tournament - the most prestigious tennis championship in the world, the main one among all four Grand Slam tournaments. The best athletes, the first rackets of the world, shone in shirts from Fred Perry. The famous “tennis” brand reached its peak of popularity in the late 60s and early 70s, when clothes and shoes of this brand were chosen by British youth, in particular skinheads and football hooligans (mainly fans of the Manchester United club). It is also impossible not to note the popularity of the brand among representatives of the Indian subculture.

Updated: 05/08/2018 11:20:08

A tracksuit can be found in almost any person's wardrobe. These are comfortable clothes that are in demand in a variety of life situations: sports, walks in the park, hiking, going on a picnic and much more. Sportswear manufacturing companies offer a wide range of suits, allowing you to choose an option to suit every taste.

How to choose the right tracksuit

When choosing a tracksuit from a well-known brand, it is important not to make a mistake and buy a really high-quality item, whose high price is fully justified by its ease of fit, comfort and durability. When purchasing, you need to pay attention to the following points that characterize the quality of the product:

Seam quality. The product should be carefully inspected from the inside. The lines should be even, without missing stitches. The edges of the parts must be processed, and the color of the threads is the same everywhere. The presence of knots, protruding threads, and seam defects are signs of a counterfeit of a well-known brand and evidence of low quality of the product.

Material quality. The fabric should be durable, but at the same time light. The material should be pleasant to the touch, without an unpleasant chemical odor.

Quality of fittings. Self-respecting manufacturers pay great attention to high-quality and reliable fittings. Zippers, Velcro, buttons and cords should not be discordant in quality with the material and level of tailoring of the product.

Logo. Products of famous brands are always marked with logos. When inspecting the product, you should make sure that the logo is written absolutely correctly, so as not to buy a low-quality fake.

Price. Offering products from a well-known brand at clearly reduced prices indicates the seller’s dishonesty and counterfeit products.

Of course, we shouldn’t forget about style and comfort. The suit should not restrict movement or cause discomfort during sports or walking.

Rating of the best brands of tracksuits

In order not to get confused by the variety of sportswear manufacturers, we have compiled a rating of the best brands. When allocating seats, we took into account the opinions of not only ordinary customers, but also professional athletes and coaches.

ASICS

In first place in the ranking is one of the largest companies engaged in the production of sportswear. The Japanese corporation ASICS was founded in 1949, and over the 60 years of its activity it has successfully introduced a large number of the latest developments. The company's products are used by members of leading teams and sports federations. Name trademark represents an acronym meaning the catchphrase “A healthy mind in a healthy body.”

The brand specializes in the production of women's, men's and children's sportswear. A wide range of models allows you to choose jackets and trousers for both professional athletes and outdoor enthusiasts. The company's designers have developed a number of models for the grand entrance to a game or competition, as well as for the prize presentation procedure.

ASICS tracksuits are characterized by their fabric resistance to sunlight and detergents. All materials used are well ventilated, and the cut guarantees complete freedom of movement.

The brand has been on the market for about 20 years, but since 2014 it has been steadily replacing the popular Adidas. The brand's rise began with the development of a revolutionary microfiber T-shirt that could wick moisture away from the body while keeping you dry and cool. Currently, the company produces lines of men's and women's sportswear, a unisex line. The brand has many patented technologies for clothing in different weather conditions.

Under Armor products have gained popularity due to the use of antibacterial fibers. They repel unpleasant odors, help keep clothes dry even during intense workouts, and also keep the product clean and tidy for a long time.

The core of Under Armor's product line is its line of track pants. More than 15 models have been developed, each of which differs in cut, design and fittings. For professional types of clothing, more technologically advanced materials are used than for everyday options, which is taken into account when determining the cost of products.

Nike

It is difficult to find a person familiar with sports who has not heard of the Nike brand. This legendary company began its history in 1964, its creator was the American athlete Phil Knight. The first development was the famous sneakers with waffle soles. Now Nike sportswear and shoes are a symbol of a serious attitude towards equipment for fans of an active lifestyle.

A thoughtful anatomical cut provides not only freedom of movement, but also a comfortable level of air exchange. For winter models, windproof insulated fabrics are used, for summer ones - lightweight, breathable ones, and for the off-season, suits are made from water- and dirt-repellent materials. The fabrics use natural hypoallergenic fibers. The brand’s models are distinguished by a strict, laconic design, which is successfully emphasized by a simple, but effective and memorable logo. High price Nike products are eloquent confirmation of their high quality.

The fourth place in the ranking is occupied by the family concern Adidas. The brand is different wide range costumes for all segments of the population. The standard Adidas Original models are characterized by a rather boring but classic design. The colorful suits from the Porsche Design collection are designed specifically for racing. For walks and activities fresh air choose light-colored Adidas Performance suits. Models from the Adidas Tracksuit Body Control and Tracksuit Hodded collections can hide figure imperfections and provide comfort when moving.

The monochromatic color, three side white stripes and the triangular emblem will unmistakably indicate the production of Adidas. In the production of fabrics, technologies are used that provide ventilation, breathability, and moisture protection. To buy a truly original item, you should know that plastic bag with an Adidas suit is also marked with the company logo, and on the suit itself there is a tag with a serial number.

Puma

The Puma company appeared on the sportswear market at the same time as the Adidas company as a result of a quarrel between the owners of the sports brand Gebrüder Dassler, the Dassler brothers. Constant rivalry has raised both brands to the highest high level, and now Puma and Adidas products are known all over the world. Puma clothing is characterized by meeting high sporting requirements, combined with a unique design. Each model from Puma is remembered for its zest.

The company produces suits for professional athletes in the fields of football, tennis, sailing and motor sports. Men's and female models differ in color scheme and cut features. For the manufacture of professional sportswear they use Newest technologies and fabrics with dryCELL effect, providing good moisture protection during high physical activity. Everyday suits are made from standard materials, cheaper but of high quality. The originality of Puma clothing is achieved by using perforated fabric inserts and neon-colored details.

Originally, the Jordan sports brand was called Air Jordans and was part of the popular Nike company. The young company specialized in the production of sports shoes, for the promotion of which the name of the famous basketball player Michael Jordan was used. At the end of the last century, the successful development of the brand resulted in the acquisition of the current name and its own Jumpman logo, depicting Michael Jordan jumping with a ball in his hand. Marking of products with the Nike logo is currently not used.

A special feature of the brand is its commitment to Jordan’s main sport – basketball and the production of basketball shoes. The company also produces shoes and clothing in streetwear and lifestyle styles. For the production of clothing, synthetic fabrics are used, which are wear-resistant and hold their shape well. The fabrics are treated on the outside and inside with various impregnations, so the clothes have water- and dirt-repellent properties and are comfortable to wear.

Umbro

The rating would not be complete without the British brand Umbro, specializing in the production of sports equipment. The company is the main supplier of clothing for players of English football teams. The brand, created by the Humphrey brothers, and known since 1920 as Humphreys Brothers, subsequently received a shorter modern name. In England, Umbro clothing became popular after players from leading clubs wearing the brand's uniform won the FA Cup several times.

Based on the experience of athletes, Umbro technologies make it possible to create new synthetic materials that are superior to traditional ones in many respects. Clothes are lightweight, more durable, and provide more precise coverage of the body. This allows you to increase the efficiency of movements and reduce stress on the muscles. Most of the Umbro assortment is occupied by football equipment, although there are also products for everyday use: T-shirts, sports trousers, jackets, hats.

The history of the well-known brand began with the invention of a new type of running shoes - spikes. At first, the company was limited to producing only sports shoes, and later the range was expanded to include clothing and accessories. The company received its name in honor of the fleet-footed African antelope oribu. Reebok clothing perfectly combines practicality, functionality, sophisticated cut and wide the lineup. The company's tracksuits are very popular among young people who prefer an active lifestyle.

Fabrics for suits are of high quality, wear resistance and all the characteristics of a modern technological material. The company's employees have developed new technologies:

Teflon provides dirt-repellent properties for winter sports suits;

Tinosan guarantees protection against bacteria and fungus, resistance to odors;

Anti UV provides protection against ultraviolet rays;

Easy TONE is used in fitness suits to stimulate muscles.

A rich range of colors, the use of prints, inscriptions, and inserts expands the possibility of choosing a Reebok brand tracksuit to suit your taste.

Fila

The Italian brand Fila was included in our rating not by chance. The company has been producing sportswear and footwear for adults and children for over 100 years. The company's concept was to focus on high quality products that combine convenience and luxury. Currently, Fila is a leading South Korean company.

Designers remain committed to the principle of quality garments, while using modern design ideas and bright colors. Clothes from Fila charge you with energy and stimulate you to achieve new records. The brand produces clothing for professional sports and everyday use. The range of products allows you to choose clothes for different types sports, as well as bright T-shirts, tops and even underwear for sports activities.

The German brand Bogner began its rise to the top of sports fashion in 1932. The first clothing collection was made for the national ski team. Subsequently, lines for beach holidays, tennis and golf appeared. Currently, clothes from Bogner are a sign of status; politicians, show business stars, and wealthy people wear suits from the brand.

Brand clothing unites sport style, the latest fashion trends, functionality and famous German quality. The suits are made of windproof fabric, equipped with convenient patch and internal pockets, removable hoods, and insulated with Finnish raccoon fur. The Bogner product range is represented by six main lines:

Bogner sport – for skiing and golf.

Bogner men – men's line.

Bogner women – women's series.

Bogner Fire+Ice – for teenagers and students.

Bogner kids – for children from 4 to 14 years old.

Bogner Jeans – denim clothing.

Exclusive lines have been developed women's clothing, models in casual style, sports accessories. Bogner brand products will never go out of fashion, remaining durable and of high quality throughout their service life.

Joma

The Spanish brand Joma Sport has been specializing in the production of sportswear and footwear since 1965. The company's activities began with the production of football boots and sports shoes, which became famous due to their good quality. IN last years the brand is quickly conquering world markets and gaining popularity in professional sports throughout Europe.

Joma is famous for focusing its products on professional sports and developing quality uniforms for national teams. Used in the production of sporting goods modern technologies, which brought fame to football sneakers and cutting-edge boots from the Joma brand. Tracksuits are different a huge amount models and a wide range of colors.

The Forward company produces sportswear, and since 2003 it has been the official supplier of Russian national teams in 60 sports. The design of the models meets the requirements of sports fashion, and the color scheme is based on national symbols - the colors of the state flag and heraldic symbols. In developing color combinations, “programming” for victory, the opinion of psychologists was taken into account. Each piece of clothing is marked with the inscription RUSSIA - the company logo.

Modern technologies are used in the production of sportswear, and feedback from athletes who constantly test the brand’s products is taken into account. The brand's clothing contains a collection of insulated suits for the cold Russian winter. The brand's assortment includes several lines for non-professional athletes:

Active – for training and active recreation;

Young – youth clothing that combines high quality and spectacular appearance;

Basic – clothing in an affordable price segment, sold in small and large wholesale.

The brand sells tracksuits not only for slender silhouettes; large sizes perfectly hide all figure imperfections.

All logos of world brands become elements of manufactured products, decorating them and indicating that they belong to the category of “selected” things. What do the symbols of famous fashion houses mean and where did they come from?

Logos of famous brands: Chanel

One of the most famous symbols in the fashion world is, of course, the logo of the Chanel fashion house. It represents two intertwined letters “C” - the initials of Coco Chanel herself.

This recognizable sign first appeared on a bottle of Chanel No. 5 perfume, which became a real breakthrough in the world of perfumery.

There is, however, another hypothesis about the origin of the symbol: many believe that it was drawn by Mikhail Vrubel in 1886, creating an intertwining of two horseshoes as a talisman for good luck in business.

Be that as it may, the logos of clothing brands have been replenished with another recognizable element, which now adorns all the accessories and items produced by this fashion house.

Brand logos: Fendi

Even a person far from fashion knows this symbol, consisting of two letters “F”, one of which is upside down. This unique puzzle was invented by Karl Lagerfeld himself in 1965.

By the way, like many other brand logos, the Fendi symbol is used to create buckles, decorations for the company’s products, and also as a stylish print.

Versace logo

The stylish, catchy and mysterious logo began to be used by the famous fashion designer in 1978, becoming another decoration of his collections.

Since then, the trademark of his house is the head of the Gorgon Medusa, inscribed in a circle. Regarding the strange choice of a logo for his clothes, the couturier replied that it signifies fatal charms and beauty that can paralyze and hypnotize any person.

Versace achieved his goal - the logo of his company is known throughout the world, being a symbol of luxury, impeccable taste and sophisticated style.

Logos of world clothing brands: Givenchy

This symbol is no less recognizable than that of Versace or Chanel, because it represents harmony, strict lines and beauty in simplicity.

Givenchy's logo features four "G's" that form a square that looks like a stylized four-leaf clover.

Some symbolism experts believe that the company used the rules of harmony developed in Ancient Greece to create its logo, and this has some hidden meaning.

The logo is used by the company as a print and decoration that is recognizable and popular all over the world.

Lacoste logo

The miniature green crocodile has long been a trademark of the Lacoste company, known primarily for its. Not many people know how this symbol appeared, because it is not a combination of the initials of the company owner or anything like that.

In fact, everything is quite banal, although interesting. Jean Rene Lacoste founded his production in 1993, focusing his collections on athletes playing tennis.

He himself was also an excellent athlete and in narrow circles was known by the terrifying nickname Alligator. One of Lacoste's friends drew a little crocodile for fun, which later became the logo of the new company. Now the fruit of this joke is one of the most memorable symbols.

World brands: Hermes

Scarves and handbags from Hermes have long been the ultimate dream of every fashionista.

The logo of this world-famous company is no less famous, however, not everyone knows why the founders chose a horse-drawn carriage as their trademark.

Everything is quite prosaic: with this drawing, the Ermes family sought to show how much the company has changed over time and how much effort was invested into it.

Clothing brand logos: Burberry

The Burberry company symbol is a knight galloping on a horse, and according to history, this logo appeared in 1856, just when the founder opened his first store.

The company's fame was brought by the waterproof fabric it developed, which attracted the military's interest (it was an ideal material for coats and raincoats). All clothing released by Burberry features a knight, whose flag reads “Porsum,” which means “to go forward.”

Now this sign is a tribute to the company’s past, which brought it worldwide fame.

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