Business plan for a marriage agency. How to open a marriage agency from scratch. How quickly will it pay off?
Making people happy and getting money for it is quite possible: that’s what marriage agencies were invented for. A marriage agency is one of the most profitable types of business, since the need for love and creating a family will always be relevant. Entering this business does not require large financial expenses, but it presupposes the desire and ability to successfully interact with people - after all, in this business you will have to make money on such a delicate subject as feelings.
- How to open Marriage Agency in a small town
- How to open a small marriage agency: choosing a place for an office
- What you need to know when opening a marriage agency
- The real story of creating a marriage agency
- How do marriage agencies work?
- Compiling financial plan marriage agency
- How much money do you need to open a marriage agency?
- How much can you earn by opening a marriage agency?
- How to prepare documents for opening a marriage agency
- Tax system
How to open a marriage agency from scratch
People who are looking for options for starting their own business and considering this type of entrepreneurship are wondering how to open a marriage agency from scratch.
First you need to decide in which market you will work. You can successfully create marriage unions within your own country, or you can enter the national and international markets. To reach the international level, you will need a good knowledge of English and cooperation with foreign marriage agencies that can provide you with a base of potential clients, mainly men, interested in foreign wives. Another option is to build your own customer base from scratch, but this will require time and advertising costs.
If the scale of your city is enough for you, then you can limit yourself to its borders. But it is more promising to do this business throughout the country and even around the world, especially since it is enough to have an office in one point. Almost all customer service can be done online.
Most agencies only accept cash contributions from males, but this does not oblige you to work under the same rules.
How to open your own marriage agency and make money from it
A marriage agency does not require large expenses, but there will still be expenses. In addition to the initial costs of registering an individual entrepreneur, renting premises and salaries of employees, you will also have to spend money on advertising. It is very important that people know about you. It is also important to create a good reputation for your business.
Be sure to analyze competitors, their methods of work, promotion and database collection. If your city has a solvent population and there are no marriage agencies yet, most likely, the start will not be difficult. In this case, you will only have to compete with free dating sites. But there are many frivolous users on these sites: people who are truly interested in starting a family are more likely to go to a marriage agency with a serious selection of candidates. Your task is to express yourself potential clients, and then - create a reliable reputation. At first, it is important to invest in advertising and quickly build a customer base.
If there are competitors (and most likely there are), you need to carefully analyze their offers so that your agency is competitive. Read more about this in 2019.
Look for interesting and profitable idea for business? Pay attention to marriage agencies. Unfortunately, not all citizens of our country have found their true love, their soulmate. However, many of them find it difficult to solve their problem on their own. There can be many reasons: lack of time, difficulties in communication, etc. The question is more relevant for older people who do not accept visiting nightclubs, parties, or casual acquaintances on the street. But for help in finding a future wife or husband, these people are ready to pay a good material reward. Therefore, a pressing question among many businessmen is: how to open a marriage agency.
What types of marriage agencies are there?
First of all, you should decide what kind of services you will offer to clients: searching for a suitable couple within our country or searching for rich foreign grooms for the fair half of our compatriots.
In the case of work only in our country, it is necessary to create databases of brides and grooms. At the same time, working in this format, you can create a huge range of services offered. After all, in addition to marriage, many people are looking for travel companions, partners for a pleasant time.
To find brides for foreigners, you need to create a database of girls. Make sure that your clients do not have a dark criminal past, be sure to check their documents. The questionnaire should indicate age, presence or absence of children, marital status, height, weight, education, etc. For an additional fee, you can help the girls with the services of a professional photographer.
After you have formed a decent database of single girls, you should proceed to the next step - searching for foreign partners. Foreign agencies often prefer to cooperate with several partners, so they rarely refuse newcomers with a decent database. When providing it, refrain from indicating any contacts.
Status and place
Now let's move on to organizational issues: where to start opening a marriage agency. As for the license, it is currently not required yet, so it will be enough to register as a private entrepreneur and pay taxes under the simplified taxation system.
Client selection
It doesn’t matter what kind of business you are in, the current market environment involves promoting goods and services for successful business. As you know, the engine of trade is advertising.
In order for you to invite clients to your agency, you need to interest them. Having an initial customer base, you can begin to launch an advertising campaign. Advertising may be placed in printed materials in appropriate sections. Remember that you should not advertise the company itself, but the best customers in your database. For example: “Martin, an Englishman, 40 years old, owner of a confectionery factory, is looking for a girl under 35 to start a family.”
Interested in such advertisements, clients will come to your office themselves.
Customer service
The ability to communicate with people is the main answer to the question: what is needed to open a marriage agency. Conversations with clients resemble conversations between psychologists and patients. Treat them with understanding and compassion, while trying to find out as many details as possible. At the same time, you should watch your facial expression and words.
Next, you should evaluate the clients' chances. As a rule, they are looking for attractive people without children or with one child without bad habits. Therefore, it is better to be honest with visitors and immediately tell them about the chances of success. It’s better to lose an unpromising visitor right away than to have trouble with him later.
If the visitor is promising, you should introduce her/him to the database of profiles, while trying not to display contact information. There should be a lot of profiles to arouse the interest of visitors.
After this, offer to fill out the form and introduce the visitor to your price list.
Internet
How to open a marriage agency on the Internet? It doesn’t matter whether you open a company offline or online, not a single agency today can do without its own website.
It is important to think about the design and not skimp on paying for the work of a web designer. Clients evaluate the site with their eyes. This is especially true for women. Websites must be original and load quickly.
Questionnaires should be posted on the website. Some take money from clients for this, others sell contacts to interested parties.
Conclusion
As you can see, opening a marriage agency is not difficult. The main thing is to organize the work correctly and create a decent database. Work from the heart and really help your clients, don’t just try to “make money” and your grateful clients will always recommend you to friends and acquaintances, and you will not lack visitors.
Have you ever wondered whether it is possible to make money off of someone else's happiness? It is possible, and one of these ways is a marriage agency.
How to open a marriage agency? Is it profitable? This branch of business is very attractive for beginning entrepreneurs, because the money turnover in the market for this service sector is about 60 billion rubles a year, why don’t you get some of this money in your pocket?!
Is it difficult to open a marriage agency?
Entry into such a business, oddly enough, is not at all expensive. At first, you will need a computer and the Internet, a printer, a scanner, and office space, which can be your own apartment located on the ground floor of the house.
It is very important to create a cozy atmosphere in your office, because people trust you with their feelings, dreams and hopes.
The entire environment should encourage clients to talk about personal, even intimate topics, and at the same time create a feeling of reliability and confidentiality.
It is advisable to place on the walls beautiful photos happy couples, where they will leave words of gratitude for you. The more positive feedback you receive from clients, the more evidence of your fruitful work there will be, and the higher your reputation will become. And clients won’t have to wait long. In this case, it is useful to keep a book of reviews, thanks and suggestions for clients.
When opening a marriage agency, determine what type of organization your organization will be. You can open an international class marriage agency, you can make acquaintances between Russian girls and men from one specific country, or you can deal with family happiness exclusively for citizens of our country.
It is also customary to divide marriage agencies according to sources of income. Paid agencies are those in which both parties pay: both men and women. Free ones are those agencies where only men pay, and women’s profiles are registered completely free of charge. Each type of financing has its own advantages and disadvantages, but today the most popular are those agencies that charge money only to representatives of the stronger sex.
The operating system of such an agency is quite simple. you establish contacts with Western agencies, subscribe to their marriage catalogues, create brides’ accounts on English language with a little descriptive information and photographs, then wait for proposals from men.
At the moment, the only secret to the survival of such a business in Russia is a huge database of potential brides. If you want to strengthen the agency’s rating and establish yourself as a VIP-level agency, then you will have to carefully select brides. In this case, do not hesitate to refuse hopeless ladies, or at least honestly announce their chances, so as not to feed them with promises. Give preference to girls who harmoniously combine good appearance, intelligence, education, etc.
If you actively collect data about potential Russian brides, then your business will go uphill very quickly. If the acquaintance takes place and is followed by a continuation, the groom, as expected, transfers half of the intended amount to the account of your agency. this implies important conclusion: the more promising brides you have, the greater the chance of “getting” a generous groom.
Another way to make money from marriages is a joint project with Western agencies, the purpose of which is to introduce foreign grooms to Russian brides. A Western agency organizes a trip for 10-50 potential suitors to Russia. Your task is to rent a suitable room for the party and invite 150-200 potential brides. In such a relaxed atmosphere, men will be able to meet the ladies and make their choice. On average, such a tour for a foreigner costs a couple of thousand dollars. The Western agency bears all the expenses for organizing this party; in addition, it transfers a certain amount to the account of the Russian agency for “providing brides.”
There are also pitfalls to this activity. Many current brides are simply looking for sponsors from whom they can “pump” money. On the contrary, some grooms want to “buy” the bride from the agency as a living commodity. And here we need extreme caution.
IN modern life with its frantic rhythm, it is becoming increasingly difficult for both men and women to find their soul mate, their life partner. And that’s why many of them try to find their happiness on the Internet. Of course, scammers are also interested in this.
Therefore, to protect yourself, it is best to contact special agencies. A marriage agency as a business attracts romantic people who want to make money from the happiness of others.
Open a marriage agency and give people happiness
Profitability assessment
Having decided to open a profitable business, the first thing you need to do is draw up a business plan for a marriage agency. Thus, you will be able to calculate at least approximately the necessary expenses, control all stages of opening an agency, and decide on the type of its activity. It is necessary to assess how high the demand for this service is in your city, how many similar establishments there are, in order to calculate the competitiveness of the future agency.
There are agencies that specialize in finding brides and grooms from other countries, and agencies that work directly in Russia. Another point is payment for services. Either the fee is charged to all clients or only to grooms. Both types have advantages, but an international agency with payment from potential suitors is still popular. To open a business in Russia, the main thing is to create a large database of brides.
A VIP-level agency must have appropriate clients. Not only appearance matters, but also intelligence, higher education and other qualities. Then the prices for services will be much higher. Here you will need to learn to refuse those clients whose chances are hopeless.
Business registration
To register your agency, you need to collect documents. What do you need to do? Obtain permission to provide this type of service. Issue a certificate of registration. Register with the tax authority as individual entrepreneur. The following documents will be needed:
- your application;
- a copy of your passport;
- evidence that you are registered with the tax authorities;
- receipt of payment of the license fee;
- constituent documents;
- lease agreement or documents confirming ownership of the office premises;
- a certificate from the sanitary-epidemiological station that your premises correspond to your activities;
- conclude an agreement with the fire inspectorate.
Premises and staff
Of course, for the first time you can use it as an office and your own apartment. But the optimal choice would be a decent room in the central part of the city. to have a separate entrance. Pay special attention to the office interior. Your business requires coziness and comfort, with soft sofas and armchairs. Don't forget that the bride can bring her friends with her. This means there should be enough space for everyone.
Cozy and comfortable office
Office furniture is also needed. Cabinets and racks for documents. Office equipment and the Internet. Be sure to make sure you have a safe. The data of your clients should be stored only in it so that no information leakage occurs.
You, as the owner of the business, will manage the office and establish contacts with dating services in other countries. But for meetings and conversations with brides, you will need a psychologist. Unfortunately, not all women have a great chance of finding a groom. And here the services of a psychologist are indispensable to honestly discuss all the details with her so that there are no complaints against your agency in the future.
It happens that girls turn to the agency with the hope of finding a man to extort money. Only a psychologist can determine the true intentions of clients.
Without its own website, no agency exists. To create and administer it, you will need a system administrator. When meeting someone, the first thing you pay attention to is appearance. Therefore, you should have a photographer and a makeup artist on your staff, even part-time. You can provide their services if the future bride does not have suitable photographs. Of course, you will also need a translator.
You will need the services of a photographer and makeup artist
Marriage agency income
For high profitability, you must have the lowest costs plus stable profits. What services can you make money from? Here are approximate calculations of the cost of services of existing agencies:
- You can register on the site only for a fee - about 20 dollars.
- Set a price for correspondence and video conversations. Such services are inexpensive. You can set a price for one letter and one minute of video communication from one to three dollars.
- The photo gallery on the site is viewed by everyone. But a paid service is possible for viewing special photos that the bride uploads separately. These may be photographs of erotic content.
- Clients can purchase brides' contacts for a fee. Average fee per candidate from ten to fifteen dollars.
- VIP access service. To obtain information about all clients, the groom will need to pay within one hundred dollars.
- Together with a foreign agency, you can organize a tour for grooms. A group of suitors, from ten to fifty candidates, is sent to Russia. You will need to find a meeting space. It could be a restaurant or night club. Invite all your clients, at least 100-200 people. In a relaxed atmosphere, they get to know each other and find their soul mates. The costs of such events are borne by foreign partners. And your agency can receive additional income up to three thousand dollars.
- We can offer additional paid services– sending gifts, organizing photo sessions and others.
- Foreign guests will need translation services, and this is a separate tariff.
- Conclude agreements on permanent cooperation with a jewelry store, flower shop, and rental housing realtors. And your agency will be able to offer new services to its clients.
- Promote your site, and then some profit will also come from advertising.
Read also: How to open a branch of an insurance company in your city
Advertising and customer acquisition
Creating a marriage agency from scratch is not difficult, but you will also need financial investments constant work, perseverance and desire. Without advertising, you will not be able to attract people. And advertising costs should be built into your business plan. The location of your office in the central part of the city is already a good advertising step. It will be difficult not to notice him. Especially if you come up with a bright sign and a memorable name.
Opening costs
- monthly office rent – 12 thousand rubles;
- office renovation and purchase of furniture and equipment – 100-140 thousand rubles;
- telephone and internet charges – within one thousand rubles;
- stationery monthly – 10 thousand rubles;
- payment to employees - approximately 40 thousand rubles;
- advertising expenses. If you do it yourself, the costs will be small. If you need to use the services of specialists from 60 thousand rubles.
Total costs may vary from two hundred to two hundred and sixty thousand rubles.
We hope you understand how to open a dating club or marriage agency. And at first glance it seems that the business is profitable and profitable. But there are also risks in this type of activity. And all because large quantity scammers in marriage business. And therefore, throughout your activities, you need to constantly maintain your reputation. You will need to learn to distinguish real brides and grooms from those who like to swindle money and hunters for “live” goods.
