* The calculations use average data for Russia

1. PROJECT SUMMARY

The project involves the construction and operation of a guest house on its own land plot located on the Azov coast of the Krasnodar Territory. The facility is located in close proximity to the city of Yeisk.

Required investments – 13.8 million rubles. The project is characterized by a high level of costs and a significant payback period, but the risks are minimal, and the market is quite stable.

The main competitive advantage of the project is the high level of quality of services, including the availability wide range additional service. The advantage of a guest house over a hotel is that simple procedures business registration, registration with supervisory authorities. In addition, the project does not require highly qualified personnel, complex organizational structure and business process structure.

Key indicators economic efficiency of the project are given in Table. 4.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The goal of the project is the construction of a guest house in the resort area (Azov coast of the Krasnodar Territory, Yeisk district). The advantage of a guest house over a hotel is a much simpler operating scheme: there is no need to convert the land plot to the commercial category, there is no need for a star rating, there is no need to organize a restaurant, etc. The guest house's room capacity can reach 20-30 rooms, which is fully consistent with the goals of the project. The main target group is vacationers during the holiday season, from the beginning of May to the end of September.

IN last years interest in domestic tourism in Russia is growing, which is associated with a number of economic and political factors: the annexation of Crimea, the popularization of domestic tourist destinations at the state level, a decrease in the solvency of the population, armed conflicts in the Middle East, etc.

According to the World Tourism Organization, in 2014, Russia was visited by about 28 million tourists from abroad, which places it in 9th place in the world in terms of tourist attractiveness.

According to Rosstat, from 1995 to 2011 the influx of foreign tourists to Russia increased by 27%. On the other hand, in the same period, Russians also mastered many foreign tourist destinations - primarily beach ones: Turkey, Egypt, Thailand, Greece, Bulgaria. In 2010, the number of domestic tourists was 32 million. Unfortunately, similar data for recent years in open sources of Rosstat or Federal agency tourism are not represented. However, it should be assumed that in 2015 domestic tourism destinations were in even greater demand than in previous years; and in 2016, we can expect unprecedented growth in the industry.

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The main obstacle to the growing popularity of domestic destinations is the undeveloped infrastructure: relatively low quality of rooms, service, lack wide range services; all this against the backdrop of a fairly high price level.

The coast of the Sea of ​​Azov today represents a slightly more economical holiday option compared to the Black Sea coast of the Krasnodar Territory or Crimea. In particular, Yeisk Spit is visited by vacationers even from remote regions, such as the Novosibirsk region, Yamal Autonomous Okrug, etc. However, the main share of visitors are guests directly from the Krasnodar Territory and the Rostov Region, who come to relax on the weekend. Territorial and price accessibility allow us to achieve a higher level of occupancy of the guest house compared to a hotel on the Black Sea coast.

Competition in the region under consideration is much lower than on the Black Sea coast, and the same applies to the level of service. Consequently, the enterprise that offers the most complete range of services at their high quality. This is planned to be used as the main competitive advantage of the project.

The guest house itself is a 3-storey building with a basement and an adjacent area with parking and a recreation area for guests. On the ground floor there is a reception area, a kitchen, as well as living quarters for the owners and staff; in the basement there is a laundry room, a boiler room and other technical and auxiliary rooms. The room capacity consists of 10 rooms with a total capacity of 30 people (6 double and 6 triple rooms). The distance of the guest house in a straight line from the coastline is 800 m, from the public beach – 1200 m; The guest house is within easy reach of public transport for the convenience of guests without a car. It is assumed that you can cook your own food in the equipped kitchen, as well as on the grill located in the adjacent territory.

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The management structure of the guest house is also simple. Management is carried out by the owner of the project, being constantly at the guest house. Auxiliary functions for cleaning the house and territory, doing laundry, etc. perform seasonal wage-earners from among the local residents. Highly qualified personnel are not required.

The total area of ​​the guest house is 600 sq.m. Investment costs for construction and finishing of the building are calculated based on average market prices of construction companies - 18,000 rubles. / sq.m. and amount to 10.8 million rubles. Equipment of the building and territory - about 3.0 million rubles. Total - 13.8 million rubles, which are supposed to be taken on credit for a period of 18 months.

All rooms are equipped with split systems, TVs and bathrooms with showers. Creating additional seats in each room is possible through the use of chair beds.

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As a form of ownership, it is advisable to choose an individual entrepreneur with a simplified taxation system (the object of taxation is income). The owner performs the main management and commercial functions.

3. DESCRIPTION OF SERVICES

The guest house provides, first of all, accommodation services for guests, usually short-term - on average up to 10 days. To ensure competitiveness, it is planned to provide a number of related services, most of them free of charge. The full list of services is presented in Table. 1.

The price segment of the project is average; At the same time, the quality of services and the condition of the room stock are above average. This will attract large quantity guests and ensure their loyalty for repeat visits and recommendations.

Table 1. List of services

Licensing of services is not required, confirmation of hotel category is not required. Permissions required from fire service and Consumer Supervision.

4. SALES AND MARKETING

According to Rosstat, the hotel services market in 2014 decreased compared to 2013, which is associated with a decrease in the solvency of the population and savings Money. There is a decrease in expenses for both tourist and business trips. However, the 2015 results, obtained by extrapolating data from the first three quarters, remain at the 2014 level. At the same time, profit and profitability indicators are growing, reaching record levels.

Figure 1. Dynamics of the main financial indicators market of hotel services in Russia in 2011-2015, thousand rubles/%

It should be expected that the main decline in the market will occur due to business travel, and the tourist segment will grow in all respects. This is caused, as mentioned above, by the popularization of domestic resorts, infrastructure development and blocking of popular tourist destinations.

The popularity of the Yeisk Spit as a tourist area is due to the mild climate, tourist infrastructure in the immediate vicinity (Yaysk) - a water park, dolphinarium, oceanarium, cafes, restaurants, parks, etc. In addition, this microregion is popular in terms of outdoor activities, primarily windsurfing. In addition, 40 km from Yeisk there is Khanskoye Lake, famous for its healing mud and iodine-bromine and hydrogen sulfide springs mineral waters. Thus, we can only talk about the prospects for the growing popularity of Yeisk and the Yeisk Spit as a resort.

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In a broad sense, any hospitality enterprises located in a given microregion can be considered as competitors: boarding houses, hotels, mini-hotels and guest houses. Their total number is about 100 units. However, given the different level of services provided and positioning, only guest houses – about 30 units – should still be considered direct competitors. The main disadvantages of existing guest houses include small capacity - these are mainly private households converted into a guest house; monotonous number of rooms - several identical, rather large rooms; amenities not in the room - shared toilet and shower for several rooms; lack or low quality of additional services - lack of cook services, laundry, linen change every 7-10 days, etc. Accordingly, the implementation of all stated in Table. 1 services will give indisputable competitive advantage this project.

Sales of guest house services are carried out through travel agencies, the average remuneration of which is 10% of the cost, as well as through Internet sites booking.com, eisk-leto.ru, etc.; Part of the sales volume will come from intermediaries working directly at the city’s railway and bus stations. The share of sales through agencies and intermediaries in the first two years of the project can reach 80%, then it will decrease significantly, to 30-40% by the fifth year of the project. In addition, you need to create your own website with full description home, rooms and services. The sales volume of a website with good indexing in search engines can reach 30-40%. The share of repeat visits for good quality services that ensure high guest loyalty should account for at least 25-30%.

Interaction with agencies and intermediaries is carried out directly by the owner of the guest house, without the involvement of third-party specialists.

5. PRODUCTION PLAN

Geographically, the facility is located in close proximity to the city of Yeysk, in direct access to public transport. The distance of the guest house in a straight line from the coastline is 800 m, from the public beach - 1200 m. Yeysk is a resort town on the Azov coast of the Krasnodar Territory, sea ​​port. The population of the city is 85.7 thousand people; is located at the base of the Yeisk Spit, washed by the waters of the Taganrog Bay and the Yeisk Estuary. The climate is temperate continental, characterized by relatively low precipitation and the absence of frequent temperature changes. The holiday season lasts from the beginning of May to the end of September. The transport infrastructure is represented by a railway and bus station. A regional highway connects Yeysk with the regional capital Krasnodar and the capital federal district- Rostov-on-Don.

The required costs for the construction and equipment of the building are 13.8 million rubles. The area of ​​the building is calculated based on the average standards of the hotel industry - 12 sq.m. per guest. total area of ​​the building, which is the average for the mini-hotel segment, i.e. class, higher than guest houses. This will also provide additional competitiveness to the project.

For the construction of the guest house building, it is planned to attract local construction company, selected based on a competition. The selection criterion is not only the final cost of construction, but also the use modern technologies, as well as the quality of projects previously completed by the company. The planned period of construction and finishing of the building is 10-11 months.

The costs of equipping the premises of the guest house are shown in Table 2. In addition to the costs indicated in the table, there are also costs for equipment local area, fire alarm system, etc.

Table 2. Costs for equipment of a guest house

The main part of the work to ensure the functioning of the guest house is carried out directly by the owner and his family. To perform auxiliary work in the high season (June-August), hired workers are hired (Table 3); It is advisable to outsource accounting, as well as security functions.

Table 3. Staffing and wage fund

The main item of current costs is communal payments, which can be divided into constant and variable parts. To the constant part ( fixed costs) applies to the minimum payment out of season. The variable part changes depending on the number of guests per season. In addition to the seasonality factor, it is also necessary to take into account the occupancy of the hotel due to its popularity; in the first year, maximum occupancy is unlikely to rise above 50% during the high season. However, in the future, occupancy is expected to reach 90%.

The sales plan, taking into account seasonality, is presented in Appendix 1.

6. ORGANIZATIONAL PLAN

The project owner carries out all management, commercial and marketing functions: planning, market research, interaction with intermediaries and booking systems. This avoids the cost of paying a manager. In addition, on the scale of a guest house, these functions do not require high qualifications and special knowledge. Accounting is outsourced. Organizational structure, as such, is not provided for the project - hired and outsourced workers are directly subordinate to the project owner.

7. FINANCIAL PLAN

The costs of the preparatory period include investment costs for the construction and finishing of the building, as well as for the development of the project site - 13.8 million rubles. The costs of the main period include: payment of housing and communal services, wages of hired and outsourcing workers, commission travel agencies, booking systems and intermediaries, as well as the costs of providing additional services, the size of which is extremely small and difficult to predict.

The financial indicators of the project - revenue, cash flow, net profit - are given in Appendix 1.

8. ASSESSMENT OF PROJECT EFFECTIVENESS

The project is different high level costs, both financial and time. The advantage is a low level of risks and high profitability upon reaching planned targets.

The payback period of the project is 28 months, the discounted payback period is 34 months. Taking into account the need to service the loan, the project begins to make a profit from the second year of implementation. Project performance indicators are given in Table. 4. The indicators are calculated for a three-year period, however, taking into account the long payback period and the unlimited period of project implementation, already in a five-year perspective they will be significantly higher, up to 1.5 million rubles. net profit per year.

Table 4. Project performance indicators

9. RISKS AND GUARANTEES

The project is in the service sector in a well-developed industry. The industry has been mastered both in terms of technology for providing services and in geographical terms - the region is already quite developed as a resort area. The risks associated with the implementation of the project are minimal. Risk reduction is also influenced by the positioning of the project in the middle segment with high quality of services - if there is a need to increase the profitability of the project, you can increase the cost of services by 20% without noticeable negative consequences for the elasticity of demand. In general, we can say that as the cost increases, demand remains positively inelastic, and acquires significant elasticity as the cost decreases.

The main risks are reflected in Table. 5.

Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences

Considering that investments are made not in technology, but in a liquid tangible asset, bankruptcy of the enterprise even in the worst scenario for the development of the project is not possible. The cost of an already constructed and equipped guest house building can significantly exceed the costs of its construction and equipment.

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Every year, both external and internal tourism is growing in our country. The geography of distribution of small and medium-sized businesses is also expanding, which entails periodic business trips and professional retraining that require movement around the country. These factors contribute to the active growth in demand for places to live.

Opening a hotel today is a very relevant and promising business. You should pay attention specifically to the middle class, and be aimed at providing quality services at reasonable prices.

Small hotels are the most dynamically growing type of accommodation in Russia.

This business plan is designed for a city with a population of more than 1 million.

Key Success Factors:

• comfortable rooms;
• high quality of services provided;
• good location;
• acceptable prices;
• dynamically developing demand.

• The initial investment amount is 12 400 000 rubles
• The break-even point is reached at 6 month of work.
• The payback period is from 18 months.
• Average net monthly profit 776 000 rubles
• Return on sales 39% .

2. Description of the business, product or service

Within of this project we will consider a small hotel with 30 rooms.

• double “luxury” -2 (5,900 rub.);
• single “luxury” - 2 (RUB 3,900);
• double “standard” - 11 (4,190 rub.);
• single “standard” - 9 (RUB 2,790);
• double “budget” - 3 (RUB 3,490);
• single “budget” - 3 (RUB 1,790).

To carry out our activities we use rented premises with an area of ​​about 900 m2. There is about 20-25m2 per room.

Each room includes a bed, wardrobe, mirror, bedside table, telephone, small TV, table lamp, chair, armchair, mini-fridge, bathroom with shower. There is soft carpet on the floor. The design is made in soft, calm colors. Predominant colors: beige, milky, brown with green elements in the decor - curtains and paintings.

Location - city center, close to transport interchanges, cafes, restaurants, entertainment venues, banks.

Services provided within the hotel:

• daily cleaning of the premises;
• iron with ironing board;
• bathroom accessories;
• availability of wi-fi in the rooms.

3. Description of the sales market

The hotel business has only been gaining momentum over the past 7 years. On the graph we see positive dynamics since 2011, we see a particularly large jump in 2016. This indicates favorable forecasts for this area in the future.

The target audience has a very wide range. These are mainly young and middle-aged people with an active lifestyle and an average level of income. In the diagram we see the distribution target audience by groups. It follows that the main attention should be paid to the audience whose main purpose is tourism, as well as education and professional training. Their total share is 80.5%.

4. Sales and marketing

5. Production plan

The key goal is to open a hotel and maximize profits.

Opening schedule

1. GOST R 50645-94 “Tourist and excursion services. Classification of hotels" (01/07/1994);

2. GOST R 51185-98 “Tourist services. Accommodation facilities. General requirements"(01/01/1999);

4. Law of the Russian Federation “On the Fundamentals tourism activities in the Russian Federation" (24/11/1996) No. 132-FZ.

Review of the real estate market to select the optimal premises.

Basic parameters for choosing a hotel location:

• city ​​center/surrounding areas;
• transport interchange;
• availability of cafes, restaurants, entertainment venues, shops, banks within walking distance;
• line of houses: first or second;

Characteristics of the premises:

• room area 900 m2;
• separate entrance from the street or from the end;
• availability of parking;
• the presence of all necessary communications: hot and cold water supply, electricity, ventilation, sewerage.

  Preparation of documents.

• Decor legal entity. (IP, LLC)
• Registration with tax authorities. (OKVED: 55.12 - activities of hotels without restaurants)
• Choice of taxation system. (STS, income - 6%)
• Documents confirming the registration of the cash register with the tax office.
• Conclusion of a lease agreement. (The agreement is drawn up by an experienced lawyer)
• Obtaining permission for redevelopment from the BTI.
• Documents confirming compliance with sanitary, technical, fire, and environmental safety requirements.
• Registration of signs with local authorities.
• Service contracts third parties. This includes public utilities, premises security, collection, technical maintenance.

Carrying out repair work, installing furniture and equipment.

You should carefully consider the choice of construction team. Repairs need to be done efficiently and in a short time. Contact trusted companies with experience and projects with positive reviews. Constantly monitor the process, making adjustments and promptly answering questions that arise during work.

Use only high-quality materials, furniture and equipment in construction and furnishing. Choose reliable suppliers with a high reputation in the market. In this process, reasonable savings with a vision of the long-term prospects of the project are important.

6. Organizational structure

7. Financial plan

Investment costs for opening of this business amount to 12,400,000 rubles.

The sales plan is drawn up based on the occupancy of the hotel. A gradual increase in sales volumes is predicted in the first 10 months of the project. A monthly occupancy rate of 70% is considered a very good indicator, while the daily occupancy rate on some days can reach 100%. There are seasonal changes in sales. It's connected with holidays and holidays. Hotel occupancy increases during the May and New Year holidays, spring, summer and autumn holidays.

The base scenario is realistic, and the project has the potential to increase sales volumes if it successfully enters the market.

Sales plan for the 1st year of project implementation, rub.

Sales plan for the 2nd year of project implementation, rub.

Monthly costs include both fixed and variable costs(direct costs), depending on sales volumes.

The table shows average monthly costs.

The financial results for the first 2 years of activity are presented in the following tables. The average net profit for the first 2 years of operation is 775 690 rub.

Financial result of the 1st year of project implementation, rub.

Financial result of the 2nd year of project implementation, rub.

Have you decided to start your own hotel business? This is quite a promising and profitable business, which, if proper organization will pay for itself fairly quickly. The main thing is to choose a place where to open a hotel and advertise it correctly. The best option for beginners, this is a classic mini-hotel with 10-15 rooms. It is not difficult to open, and with the right approach, it brings profit no less than a traditional hotel.

Studying the market

Are you thinking about how to open a mini hotel? First of all, study the existing market. Where should the hotel be opened? Where it will be in demand. These are resort towns, large cities, and popular tourist settlements. Think about who will be staying in your rooms. Students and young people usually choose hostels - they are satisfied with the low price and shared rooms.

A mini-hotel is an ideal choice for a budding entrepreneur

Mini-hotels are used by people aged 23 to 65 years, who prefer to live in a separate room. Mini-hotels are also popular with married couples, for couples with children and business travelers. Think about who from this target audience could become your client.

Note: draw up a portrait of your consumer, calculating his age, income level, and the services he needs. Based on this, you can build a future hotel promotion strategy.

After that, do competitor analysis. There are probably already hotels and mini-hotels in your city, since this business brings in good money. Research what rooms they offer, what price range they offer, and what additional services they offer. Find out about room occupancy, opening hours, etc.

Then find the market leaders. They set the tone for the entire hotel business in the city, shape the habits of guests and probably know how to dump. You will need to adapt to the leaders, while offering your visitors more Better conditions for less money. Or at least the same conditions.

In what format to open

If you do not have serious experience in hotel business and huge starting capital, then the easiest way is to open in the format of a mini-hotel. This is a small hotel that consists of a maximum of 30 rooms. Such mini-hotels are located near the main key infrastructure facilities:

• bus stations;
• railway stations;
• metro stations;
• vehicle interchanges;
• downtown;
• close to popular attractions;
• near gas stations or along highways.

A mini-hotel can be built or rented

A mini-hotel means having a shared kitchen and microwave in each room, several showers and toilets. In some cases, showers can be equipped directly in the rooms. Required condition today is the presence of high-speed in the hotel Wi-Fi internet. It would also be useful to have convenient parking nearby, but this is an optional option.

Production plan

Let's look at what it takes to open a hotel with 20 rooms. This is a classic size for a mini-hotel. The numbers should be divided as follows:

1. 3 luxury rooms. Here it is necessary to make high-quality repairs, equip your own bathrooms, install all the necessary furniture and household appliances in the rooms, and create mini-kitchens.
2. 13 rooms for classic double rooms. Moreover, make 7 rooms with two separate beds, 6 with double beds.
3. Allocate 4 rooms for single rooms.

Read also: How to open a small coffee shop from scratch

You will also need to equip a full-fledged kitchen for preparing food, providing it with utensils and household appliances, and also create a comfortable bathroom for several people. Additionally, the mini-hotel must have a reception desk with an administrator, Technical buildings for storing washing supplies and linen, a boiler room and a separate room for washing and ironing.

You should not choose the cheapest furniture for a hotel. It is advisable to install beds with metal frames, closets with durable doors on several hinges, and cover the floor with industrial linoleum or “office” laminate.

Additionally, the mini-hotel can be equipped with a small bar and a gym. This will allow you to significantly expand your customer reach and bring in additional funds.

Financial plan

There are two options for the development of events:

1. Find a room of suitable size and rent it.
2. Build a hotel from scratch.

Of course, the first option will require less initial costs, but you will be giving away a substantial amount every month, reducing your own income. The second option will require serious investments, but in the end you will have your own building in a convenient location, which can later be sold or rented out if you get tired of doing business.

Constructing your own building takes about two years. The estimated investment amounts are as follows:

1. Obtaining permits, research and design work- 1 million rubles.
2. Construction of the building, finishing - 10 million rubles.
3. Improvement of the surrounding area, creation of your own parking lot - 1 million rubles.
4. Purchase of furniture and equipment - 5 million rubles.
5. Other expenses - 1 million rubles.

In total, building your own facility will cost you approximately 18 million rubles.

A year of hotel operation costs approximately 4.5 million rubles, of which:

1. Taxes, wage- 2.5 million.
2. Utilities, current expenses, purchase of linen, washing supplies, etc. - 1.5 million.
3. Other expenses - 0.5 million.

The expected profit from the hotel is about 7.5 million rubles. Rooms with an average cost of 1000 rubles per day will bring you: 1000 * 20 * 30 = 600,000 per month or 7,200,000 per year at full occupancy (in practice, this figure is 10% less, since it is not possible to ensure 100% occupancy of rooms all year round quite simple). With proper organization, you will receive 6,500,000 million from the rooms and about another million rubles from the bar - gym. Net profit will be 7,500,000 - 4,500,000 = 3,000,000 rubles per year.

Note: Our 3 million does not include rent for the building. If you are building your own, then these 3 million will be your net profit. If you rent it, then approximately another 1.5-2 million will need to be paid for rent.

It turns out that building a hotel from scratch will pay for itself in 5-6 years. A rental building with an income of 1 million per year will pay for itself in 5 years. Therefore, building your own is much more profitable. Or look for options with a mortgage - it’s better to pay off the debt for your building than just pay money for rent.

In a mini-hotel, the administrator can act as a security guard

Work organization

Do you want to know how to open a hotel from scratch? First of all, you should register. We recommend that you register an LLC and work under a simplified taxation scheme. You can, of course, make it an individual entrepreneur, but in this case you risk more serious fines and liability.

Business plan for opening a small hotel with 20 rooms in a city with a population of 700 thousand inhabitants.

How much money do you need to start a hotel business?

According to preliminary calculations, opening a hotel with 20 rooms in rented premises will require an investment of about 11,610,000 rubles:

Investment capital is planned to be collected from the personal funds of the project initiator (30%) and borrowed capital - a bank loan (16% per annum for 5 years).

Description of products and services offered

Our hotel will offer clients standard double rooms (9 pcs.), single “budget” (8 pcs.) and double “luxury” rooms (3 pcs.). The price of a single “budget” room is 2000 rubles. per day, double “standard” - 3200 rubles, double room “luxury” - 4400 rubles. The maximum capacity of the hotel will be 32 people. Visitors will be provided with free wi-fi, an iron with ironing board, and a set of bathroom accessories. From 07:00 to 23:00 there will be a store and a buffet where you can buy hot pastries, drinks, confectionery products, tea, coffee and personal hygiene items. According to our calculations, the average annual occupancy of the hotel in the first year of operation will be 70%. That is, on average, out of 20 rooms, there will be 14 paid for. The busiest, busiest period will be in September - December and February - May. A decline in demand for hotel services is expected in January and summer period from June to August months. We will also take into account the time it takes to promote the business and create a base of regular customers.

Potential annual revenue will amount to 15.12 million rubles.

Download hotel business plan

Hotel production plan

The size of the rented premises according to the plan will be 580 square meters. The premises will be located in a densely populated part of the city, a 15-minute drive to the city center. This is a very convenient location, with several access roads and ample parking. The rent will be 203,000 rubles per month. The contract was concluded for 8 years with the possibility of extension. The premises meet all sanitary and hygienic requirements for such facilities. Here are just a few of them:

• The volume of living space per person is at least 15 m3;
• There are all necessary communications, including hot and cold water supply, electricity, ventilation and sewerage;
• Each room will be equipped with a ventilation system;
• The garbage chute is installed on the staircase. The chamber wall is lined with ceramic tiles.

The average room area will be 25 square meters. 20 meters will be allocated to the room itself, the rest to the bathroom and corridor. In total, the hotel will have 20 rooms (this is optimal for a room area of ​​580 square meters). 500 sq.m. will be allocated for accommodation of rooms. meters. The rest of the premises will be allocated for the reception, utility rooms, staff room, ironing room and a small buffet shop. A standard hotel room will include two 145 cm wide beds, a wardrobe outerwear, a mirror at the entrance, a bedside table for suitcases, a telephone, a small TV, two table lamps, two chairs, an armchair, a couple of bedside tables for small items and a mini-fridge. The floor covering will be soft carpet. The organization's personnel will include a director (manager), reception workers (2 people), a cashier (2 people), service personnel - cleaners and general workers (5 people), a room reservation agent, an advertising and hotel promotion manager , accountant, canteen worker (2 people). The total staff will be 15 people. The wage fund is 248 thousand rubles per month.

Which taxation system to choose for opening a hotel?

The organizational form of the hotel will be a limited liability company consisting of two founders. It is planned to use the simplified taxation system (“simplified tax system”), 15% of the organization’s profit.

Marketing and advertising

The following advertising channels are planned to be used as ways to promote hotel services:

Hotel financial plan

The final stage of the business plan is the calculation of profitability and return on investment. Fixed monthly expenses of a mini hotel will be:

Total - 848,760 rubles per month.

How much can you earn by opening a hotel?

Net profit at the end of the month will be 349,554 rubles, profit per year - 4,194,648 rubles. Business profitability is 41.2%. With such indicators, you can count on a return on investment after 33 months of hotel operation.

We recommend download hotel business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step-by-step plan for opening a hotel

1. Creation marketing strategy, market analysis.
2. Search and acquisition of premises.
3. Registration and obtaining certificates and permits.
4. Purchase of equipment, furniture.
5. Hiring staff.
6. Arrangement of rooms in accordance with the requirements and standards of regulatory authorities, GOST.
7. Advertising.
8. Starting a business.

How to choose equipment for activities

When choosing equipment and furniture, it is worth remembering that there is a mandatory minimum set of equipment that should be in each room. You will need to buy a table, chair, bed and wardrobe. It is also necessary to install a lamp, hang a mirror, lay a carpet or bedside rug. When choosing what you need, you should give preference to a single room design style. Harmony is the path to business prosperity.

Which OKVED code should I indicate when registering?

• 10 - hotel activities;
• 20 - provision of places for short-term accommodation;
• 30 - camping activities;
• 90 - provision of other places for temporary residence.

What documents are needed to open

To legalize a business, registration of an individual entrepreneur or LLC is required. If a hotel is planned to be opened in a residential premises, a change in the status of the premises will be required.

Do I need permission to open?

Opening a hotel is not subject to licensing. Obtaining a certificate for assigning stars is a voluntary service. But it is necessary to obtain permits from the SES and fire inspection.

Opening technology

The technology for opening a hotel depends on whether a new building will be built or apartments located on the first floors of high-rise buildings in the private sector will be refurbished. During new construction, it is worth adhering to the requirements of standards and GOSTs. If redevelopment is carried out, the main thing is to legitimize it. The prosperity of a business depends on the quality of the services provided: the cleanliness of the room, the availability of Internet connection, and the attentiveness of the staff play an important role. Choosing an individual style is the path to recognition. Make the hotel the best in the region, and it will bring significant profits.

Today, hotels of various formats are in demand. Their residents include actively traveling people and all those who want to live at least a few days in convenience and comfort. Both young people and wealthy people, when traveling around the country, often use the services of hostels and guest houses, which have long become popular for the European lifestyle. The payback of these democratic, competitive hotel complexes happens in short term, since when low prices becomes their guests a large number of of people. The business plan presented in the article for opening a hotel from scratch will allow any person with an entrepreneurial spirit, using it as a basis for his own developments, to successfully start a business in the hotel services market.

Mini-format hotels with 10 rooms, 20 or more are currently in demand. Where comfort and coziness are located next to excellent cuisine, the cost of services will always be crowded. Of course, the greatest demand for hotel services is observed in the cities of the resort regions of Russia, but in any small town hotels do not remain unoccupied; any business plan for the construction, organization and development of a hotel must take this factor into account.

The presented sample hotel business plan with calculations is well thought out and may well turn out to be the basis for developing a mini-hotel business plan or, taken in its present form, become the first step of a novice businessman on the path to success in his own business, which is designed to bring profit for its founder, his family, and also become a foundation for ensuring a comfortable future for the entrepreneur’s children.

The construction of a hotel building is hardly an obligatory stage of the project, since in any city there are enough premises that are sold or rented out for long-term rent. Taking advantage of this opportunity is the path to a less expensive option for organizing a business. And this will not reduce the final efficiency of the project, but, on the contrary, will increase. As the business develops and funds accumulate, the entrepreneur will be able to think about small construction projects. But this is a completely different conversation, with a different financial layout, different ways of organizing your own business.

The presented example of a hotel business plan in mini-format is quite suitable as a sample document, without which it is impossible to obtain funds from an investor or a long-term bank loan.

Key project indicators:

The cost of the project is 15,000,000 rubles.

Average monthly revenue is 500,000 rubles.

Profit – 160,000 rubles.

Payback – 84 months.

Opening of a mini-format hotel

We will try to present to the reader ready business plan private hotel. Let several hotels be opened in a certain city, since the construction of a large plant is planned in the near future. Both local contractors and builders from other Russian regions will be used to work on the construction site. The construction period will be at least five years. In this regard, there will be an influx of business travelers to the city. To meet the demand for housing for these people, additional hotel services will be needed. Based on this, for any novice businessman it would be a very promising business to open a hotel with 20 rooms or more.

In order to open a hotel, you need to rent or buy a suitable premises, remodel it and make repairs, both the interior and façade of the premises, as well as existing communications.

Marketing plan

Rooms furnished according to marketing plan must correspond to the average price segment with a daily cost of living up to 2000 rubles. This price will depend on the season, as in summer time heating fees will be excluded from it. It is planned to provide residents with the opportunity to have breakfast at the hotel, which is very important for them and will be included in the price of their stay.

Service Personnel Plan

By organizational plan The hotel staff is expected to include 9 people. Of these, a cook, 2 maids and an administrator will be involved in each shift. Salaries of service personnel will be paid in accordance with the following table:

It is expected that from the second year of work, each subsequent year, employees’ wages will be indexed by 10%.

Project implementation

Forecasting of all stages by month of project implementation is carried out in the production plan. Taking into account the fact that no more than 7 months should pass from the start of activity to the opening of the hotel, a diagram would be a more convenient option to display this.

Since the arrival of construction workers at the site is scheduled for January 2018, the opening of the hotel should take place the day before.

Cost estimate for project implementation

To implement the project, all work to prepare the hotel for operation must be completed within the established time frame. The financial plan for the activities will look like this:

Calculations show that in order to open a hotel with 20 rooms from scratch, the amount of investment or investment injections in the amount of 15 million rubles will be required. Of course, every investor understands that there are no investment plans without risks. But if you simply store available funds in a Russian bank, then their size will not increase, but will significantly decrease due to our inescapable inflation and eternally limping economy. And in this case, the loss of capital is no longer a risk, but a completely foreseeable, inevitable process. Therefore, having a well-developed business plan, you can find an investor who is ready to offer acceptable conditions for investing his capital in a profitable business.

Estimated and predicted indicators

Based on the cost of one room per day 1800 rubles. and the expected occupancy of the hotel by 65%, we obtain the planned indicators:

It would be reasonable to include a 10% increase in room rates each year starting in 2020.

Current spending plan

In this section we present a table of approximate current expenses hotels, given that their largest part is wages to employees. Other expenses usually do not exceed 10%. The planned profitability of the enterprise should be at least 30%.

Payback period for start-up costs

If customer service begins on January 1, 2018, then it will be possible to achieve operational break-even activity only in about a year, and a full return on the start-up investment is possible after about 7 years of operation. At the same time, the annual yield will be more than 14%. No one can guarantee that the pricing used in this business planning sample will remain unchanged after so many years. The cost of hotel services will also change. Therefore, within billing period It is very likely that changes will have to be made to the current business plan.

Of course, by that time the plant, which became the reason for the opening of the hotel, will be operating and will reach its designed capacity. But large construction projects pull each other along. After the commissioning of such an enterprise, many new jobs will appear; experienced specialists will be required from other regions of the country where similar enterprises have been operating for a long time.

Excess production of any kind usually entails a revival in construction industry, construction of other large-scale facilities, which will require ready-made and well-functioning social infrastructure. Life does not stand still, hotel rooms will not be empty. Moreover, the demand for such services will only increase over time. After a long period of adaptation in the hotel business, the entrepreneur will definitely think about expanding his business, about new types of services to clients and about expanding the existing hotel premises.

Even if this development turns out to be unsuitable for someone’s specific activity, then with its help you can figure out how to draw up a hotel business plan yourself, without outside help. Of course, the costs of opening a larger format hotel will require greater initial investment. But one cannot reason so simply that if instead of 20 rooms the planned hotel is designed for 30 rooms, then the costs will increase exactly one and a half times. No, in this case the calculation part will take a slightly different approach. After all, the main part of the costs does not directly depend on the living space; a more subtle approach is needed here, as a result of which the increase in costs when starting a business will occur in a slightly different, reduced ratio.

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