Sample business plan for school. How to open a private school in Russia: business plan, necessary permits, design features. Opening a private school as a business

The goal of the project is to open a non-state educational institution (NOU), providing services in primary general and secondary general education in a city with a population of more than 1 million people. According to Russian legislation, the activities of non-profit educational institutions relate to non-profit organizations, therefore the purpose of profit is to expand activities and pursue the mission of developing education in the region.

The project involves the creation of a paid private school (half board), which is a comprehensive format, including primary school(grades 1-4), secondary school (grades 5-9), as well as courses in English, preparation courses for the Unified State Examination and the Unified State Examination, sections. The advantages of the project include the presence of its own building, and, therefore, the absence of rent as an expense item, which for competing establishments can amount to up to half of the entire budget. The school's potential clients are children of parents with high level wealthy people who want to provide their children with a decent future, as well as children for some reason who are inconvenient for public school (speech therapy problems, developmental delays, etc.).

The demand for the project is explained by the need to improve the quality of educational services in the country. In the context of a loss of trust in public educational institutions, parents' preference is increasingly leaning towards private schools with an individual approach to the student and an emphasis on learning foreign languages mainly English.

The main educational services of non-state educational institutions include:

1. Primary general education
2. Secondary general education
3. Preparatory courses for the Unified State Exam and the Unified State Exam
4. English language courses
5. Dance, choreography, vocal classes

The cost of the project will be 14,530,000 rubles, of which 10,530,000 will be the initial investment in the opening, and 4,000,000 rubles. - working capital. To implement the project, it will be necessary to raise borrowed funds in the amount of RUB 2,000,000. The loan is issued for a period of 24 months. The loan rate is 22%. Deferred payment of payments - 3 months. Volume own funds will be 12,530,000 rubles. or 86% of the required amount.

Key financial indicators project

* — data for the 3rd year of work

The project is planned to be implemented within 9 months. The start of activities of the non-state educational institution is planned for September 2016.

Description of the industry and company

Free concept public education is increasingly losing the trust of his parents. Poor quality educational services, a low degree of immersion in the subject due to the need to constantly slow down the educational process in order to catch up with lagging students, the incompetence of schools in preparing for the Unified State Exam (USE) and further education in prestigious educational institutions - these are just some of the factors for choosing in favor of private education. Often, parents also give preference to a non-state school due to the characteristics of their child, for example, speech therapy problems, physical disabilities, and developmental delays. The number of private schools in Russia does not exceed 1%. They are mainly located in Moscow and the Moscow region, in St. Petersburg, as well as in cities with a population of over a million. The level of competition in this market is minimal.

The company is a private comprehensive school (half board), which provides services in primary general education, secondary general education, and also conducts additional classes in preparation for school, English language courses, preparation for the Unified State Exam (USE) and the main state exam ( OGE). Classes are held in small groups of up to 8-10 people. The maximum number of students in the school (excluding additional education) is 150 people. The educational process is based on an individual approach to each student and an in-depth study of all subjects. Full board with additional education includes training from 8.00 to 18.30 hours.

Classes are taught by qualified teachers exclusively with higher education, including teachers of the first and second categories. The number of teaching staff is 15 people. Of these, 10 are full-time employees, 10 are part-time employees. The total number of employees of the institution is 26. The school is open from Monday to Friday from 8 to 18.30 from September to June. Additional individual and group classes are offered on Saturday and Sunday.

The area of ​​the school premises is 1500 square meters. meters. The building has two above-ground floors and one ground floor. The number of classrooms is 9. The school is equipped with a computer room, a music room, a gym, and a dining room. The functions of ensuring the safety of children are provided by a security guard.

The organizational and legal form of the school is a non-state educational institution (NOU). Since NOU is a non-profit organization, the profit received is distributed to expand activities, improve the quality of services provided: purchasing new equipment, opening new classes, attracting teachers from higher educational institutions to open new disciplines. The taxation system is simplified (STS).

Description of services

The private school organizes education from grades 1 to 9. The core subjects of the institution are physics and mathematics, which are studied in the most in-depth. Particular attention is paid to learning English, which is a response to one of the most common requirements of parents. Children from 7 to 15 years of age are taught in small groups of 3 to 8 people with the same level of knowledge. The courses are taught according to the methods of US universities. The study is conducted in several main aspects, including speaking, writing, grammar, reading. The training is aimed at removing the so-called spoken language barrier, at the ability to clearly and understandably express one’s thoughts and think in English. In contrast to the result of studying at school, when the graduate speaks only “English with a dictionary,” studying at a private school aims to achieve a specific result, for example, further study abroad, moving abroad for permanent residence. Students are given practical recommendations on preparation for TOEFL, GRE, SAT, GMAT exams.

The school also offers courses in preparation for the Unified State Exam and Unified State Exam in the following subjects: social studies, physics, mathematics, Russian, chemistry, and English. Since the work of the school is aimed at the comprehensive development of the child and the disclosure of creative potential, active attention is paid to additional classes (piano, vocals, dancing). Unlike school classes, students are given health exercises. The cost of training includes three meals a day (breakfast, lunch, dinner). In addition to all of the above, the institution is working with preschoolers to prepare for the educational process. A complete list of services with prices is presented in Table. 1.

The price segment of the school is average at high quality, which is confirmed by the qualifications of the teaching staff.

Table 1. List of services

The activities of a private school are regulated by the Law “On Education”, as well as the following regulatory documents: Decree of the Government of the Russian Federation "On approval of the Rules for the provision of paid educational services"; Decree of the Government of the Russian Federation "On approval of the Model Regulations on a General Educational Institution"; Order on the certification procedure teaching staff; SanPiN 2.4.2.2821-10; Technical regulations on fire safety requirements; Federal Law No. 7 "O" non-profit organizations".

The organizational and legal form of the school is a non-state educational institution (NOU). According to Russian legislation, educational activities are subject to mandatory licensing, which is carried out by the state educational authority of the constituent entity of the Russian Federation. The cost of the state duty since 2015 is 7.5 thousand rubles. The period for consideration of an application for a license is 2 months. Codes by OKVED classifier - 80.10.1, 80.10.2, 80.10.3., 80.21.1.

After the first graduation of students, but not earlier than 3 years after receiving a license, the institution has the right to apply to the Ministry of Education to obtain state certification for subsequent accreditation and issuance of documents to students state standard. Before undergoing accreditation, graduates of the institution have the opportunity to take external exams at another educational institution that has passed accreditation. In addition to the license to conduct educational activities, to open a medical office in a school you will need a medical license.

Sales and Marketing

The private education market in Russia has emerged since the early 90s. According to marketing research, the number of private schools remains approximately at the same level. So, if in 1998 there were 520 schools, by 2010 their number was about 550. This is due to the fact that closed schools are being replaced by new ones. The share of non-state educational institutions in Russia is estimated at around 1%. Among the factors slowing down the development of private education in Russia are the high level of school costs for rent, the weak level of state support for socially responsible businesses, and the abolition of tax benefits.

Today, the city in question has about 35 private educational institutions. Among them there are kindergartens, private schools, and institutions that combine several types of activities. Given the generally low level of competition, each establishment strives to occupy a certain niche. When choosing a specification of this project Two factors were decisive: parental demand, as well as trends in the domestic labor market. According to the first factor, emphasis was placed on in-depth study of the English language and targeted preparation of students for passing the Unified State Exam in this subject, as well as for passing foreign exams. According to the second factor, it was decided to focus on in-depth study of physics and mathematics due to the noticeable shortage of qualified specialists in technical specialties in the country.

Thus, the educational schedule is formed by groups of three types: groups from the physics and mathematics direction, groups of in-depth study of the English language, groups additional education. It is the school’s specialization, as well as the quality of the services provided, that is the main way to attract clients. Before enrolling in courses, the child and parents undergo a survey procedure to more fully understand the level of knowledge of the former and take into account the wishes of the latter.

At the start of activities, to attract the first clients, an advertising campaign in the media (television and print) and an interview with the director of a private school about the opening of a new institution are planned. According to opinion polls, parents choose a school based on the following criteria: school reputation (57%), teacher qualifications (55%), proximity to home (43%), reviews from friends (35%), material resources (11%). Due to the fact that at the start of its activities it is not appropriate for an institution to talk about its reputation, the emphasis on introductory media materials is planned to be on the development plans and mission of the new institution, the main pain points of modern public education that will be overcome in the process of activity, and teaching methods.

On the Internet, the private school will be represented by an official website, where parents will be able to find comprehensive information about the school, teachers, the mission of the school, its educational programs, and ask questions that interest them through electronic form. Information on prices for educational services will also be publicly available on the school’s website. The cost of the opening promotion, taking into account the creation of the website, will be 70 thousand rubles.

Production plan

Geographically, the private school is located in a large residential area of ​​the city, in direct access to public transport. The bus stop is 300 meters away. Half-board classes run from Monday to Friday from 8.30 to 18.30 from September to June, with additional classes and courses available on Saturday and Sunday from 9.00 to 21.00. IN summer time enrollment in additional education groups (intensive courses) is expanding.

For repairs and furnishing of the building, as well as equipment local area you will need 10.5 million rubles. The building area is 1500 sq. m. meters. The area of ​​classrooms is 400 sq. meters, the number of classrooms is 10, which fits into the accepted standards for the number of square meters. meters per student (from 2.5-3.5 square meters per student). The costs of equipping the school are shown in Table. 2. In addition to the above expenses, the purchase of equipment for the courtyard area and the installation of a fire alarm are provided.

Table 2. Equipment costs

Management functions are assigned to the director (project founder) and the deputy for educational and methodological work. The full-time teaching staff is represented by 10 teachers (see Table 3). Another 5 teachers of the school (a teacher of Russian language and literature, a teacher of history and social studies, a choreographer teacher, a physics teacher and a mathematics teacher), as well as a speech therapist and a psychologist, work part-time. Also, the school has on staff to meet the needs of students nurse, cooks and school canteen employees, caretaker, cleaner, security guard.

Table 3. Staffing and wage fund

Current period expenses include: wages teachers and other employees, purchasing food for the school canteen, maintaining the building and paying for utilities.

Organizational plan

The planned launch period for the project is 9 months. The start of activities is scheduled for the beginning of the school year - September 2016.

The management of the educational institution is carried out by the school director, who has the right, within the limits of his competence, to give binding instructions to any employee or student. The director carries out general management of all areas of the school’s activities in accordance with the Charter of the institution and the laws of the Russian Federation. He is in charge of strategic planning, school development, setting goals and objectives. The director approves and implements educational programs, curricula, courses, disciplines, annual calendar educational schedules, carries out personnel selection and determines job responsibilities employees.

The deputy director for educational work reports directly to the school director. His responsibilities include organizing and long-term planning of the school’s activities, the educational process and methodological work, coordinating the work of teachers to implement curricula, developing educational, methodological and other documentation necessary for the activities of the school, drawing up reporting documentation, educational work with parents, control and analysis of the educational process, etc.

The functions of providing educational services are performed by teachers. Requirements to teaching staff schools are not only about having a state diploma higher education and the proper level of qualifications, but also the presence of qualities necessary for work, which are not always presented in government institutions: communication skills, ability to find an approach to each child and parents, high level of personal responsibility, initiative.

Financial plan

The costs of the preparatory period include: repair and redevelopment of the premises - 4,837,000 rubles; equipment of the school yard territory - 1,500,000 rubles, school equipment - 4,063,000 rubles, creation of an official website - 30,000, obtaining permits - 60,000 rubles, advertising campaign for the opening - 40,000 rubles.

Costs of the main period include: salaries of school staff (including social contributions), school maintenance and payment of utilities, purchase of food for the school canteen - at the rate of 210 rubles. for 1 student per day, telephone and Internet. Appendix 1 shows the main financial indicators for revenue, cash flow and net profit for a five-year period. Calculations are made based on the load in the first academic year of 50%, the second year - 85%, the third and subsequent years - 90%.

Project effectiveness assessment

Opening a private school will require a high level of start-up costs, which is due to the large amount of repair work and the need to purchase a large list of equipment, including at least 32 items. The payback period for the project will be 32 months from the date of opening. The discounted payback period is 38 months. Project effectiveness indicators calculated for a five-year period are given in Table. 4.

Table 4. Project performance indicators

Risks and guarantees

Unlike most similar projects, the project of this private school does not fall into the category of a high-risk educational business. One of its main advantages is the availability of premises and the absence of rent. The absence of this expense item allows us to pay more attention to the material support of the school, invest in improving the educational process, attracting new personnel, and purchasing modern equipment. However economic activity School management requires the ability to competently distribute available funds, anticipate new possible expenses, and respond flexibly to the market situation and changes in legislation.

As the school's recognition grows and certain tangible results are achieved, it is possible to increase average prices for services by up to 20-30% without significant negative changes in the elasticity of demand. The main risks are reflected in Table. 5.

Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences

Applications

Key financial indicators for revenue, cash flow and net profit for a five-year period

What is the article about?

How to open a private school. Private school business plan. Documents for opening a school:

There is probably no teacher who would not dream of opening private school. Some parents and, of course, children dream of their own school. Their fantasies bear little resemblance to the real life of an educational institution.

But even teachers who have worked in a regular school all their lives have little idea of ​​how to open a private school, what it is for, and what hardships they will have to go through.

Teachers are usually bad managers, so for the successful functioning of such an institution, both are needed.

Opening a private school: three reasons

A private school is not considered by everyone as a business that generates income. Statistical studies show that in Russia there are three main reasons for their discovery.

• Some businessmen are trying to open a school not to make a profit, but so that the children of the founders receive a decent education. Such parents finance themselves educational institution. It often happens that after the founders’ children graduate, the school slowly dies.

• Large companies often open closed schools in which only the children of employees study. These establishments also do not generate income, and most often are completely subsidized by the founders. Similar establishments in Russia and abroad are maintained by Gazprom and some other business giants. Purpose of training: obtaining education at the European level, preparing a reserve for your company.

• Only a third of private schools are opened so that children can receive a decent education, and the founders and teachers can receive the same profit.

Where to begin?

If we consider the school as a business project that generates profit, we will have to start with a market analysis. First you will have to think not about how to create a private school, but about what kind of educational institution the city lacks and what it should be like.

General words and vague goals like “to provide quality education” are fundamentally wrong. The goal, which must be set immediately after the market analysis, as well as the entire business plan of the school, must be extremely specific. Here's a good example.

• Short-term goal: create a recognizable name, enter the private school market, return on investment (or make a profit).
• Long term goals:
  • creation of a network of schools;
  • expansion of the services market;
  • creating a base for preparing for international exams;
  • establishing connections with universities;
  • Creation kindergarten as a link preceding school.

The goals may be different, but no less specific. There is such a pattern: before you understand how to open a private school, you need to learn how to set goals.

What makes one school different from another?

Many of those who wanted to open “their own” educational institution made a mistake at the very beginning, trying to open a private school as an end in itself.

It should differ from those already discovered not only by the level of education, but also by original author’s methods, additional courses, an educational process unlike others.

When thinking about how to open a private school in Russia, the founder must clearly understand: a good school skillfully combines adherence to established standards and all the wishes of parents. Not every manager or teacher can do this. That is why the staff of such an institution should not only include teachers, administrators and psychologists.

If the founder wants to open a school to make a profit, he must include managers, economists, analysts, marketers, and entrepreneurs on the staff.

Naturally, the institution’s budget, which consists of 80% parental money, will not withstand such a load. And then the director or founder will have to decide who will cope with the responsibilities of these specialists.

All these thoughts should be formed into the school’s business plan and its Charter.

Where does opening a private school begin?

Once the goals are defined, and worthy employees have appeared in mind, you can move on to the basics: start opening a private school in real life, not on paper. First register entity, open an individual entrepreneur.

Open an account, receive a stamp and begin obtaining a License. And here is the first difficulty.

A license to open a private school is issued only when the Founder provides:

• Permission (duly executed) from all authorities.
• Staffing schedule.
• Schedule of lessons.
• Software (meaning school programs, not computer programs).

The process of collecting these documents takes a very long time, and this should be taken into account.

At the same time, you can look for a building, remembering that it must not only meet the requirements of the authorities, but also have its own parking lot: most students are brought by their parents.

If at this stage the businessman is still thinking about how to open a private school, he can start equipping it and choosing educational programs.

About programs, textbooks and chairs

The question is no less important than thinking about how to open a private school without outside help. You can take standard programs, but then such an institution will be in little demand. It is better to develop them yourself, taking into account existing standards and requirements.

Therefore, the Founder will have to take care of a methodologist who can check all the documents before submitting them to the Ministry.

Then it will be necessary to purchase the necessary textbooks, manuals, manuals, etc. This means that already at this stage the issue of financing will have to be resolved.

Not only economists and methodologists, but also business executives should worry about how to open a private school. They are the ones who buy furniture, provide repairs, and form the technical base. It would be good if the staff were recruited through competition: the best school needs the best employees.

Where to find teachers and how to attract them?

When the question of how to open a private school comes up on the agenda, the project organizers begin to look for good teachers.

They (but not only them) will become the basis of the new educational institution.

Many recruit teachers through competition, but not many know how to choose the right incentive for a teacher.

The salary, which, naturally, should be an order of magnitude higher than in regular schools, does not attract everyone.

Some teachers value the opportunity to work according to their programs, others like to experiment.

Therefore, before inviting a teacher to the competition, the leader should find out as much as possible about him.

Teachers do more than just teach lessons.

In their free time, they should teach children dance and music, computer science, economics, everything that the children like and that will be included in the curriculum of the educational institution.

Opening a private school requires not only good teachers, but responsible technical staff who love children. This too should not be forgotten.

Sample outline of a business plan

Opening a private school should start with a business plan. It can be composed in different ways. Here is a short diagram of one of the most successful options.

• The plan begins with a statement of the essence of the project, for example, “the creation of a full-cycle private school for grades 1-11.”

• In second place are the short-term and long-term goals set for the school.

• Indicate the time frame within which the project will be calculated and implemented.

• Marketing description. This section specifies in detail what educational services will be provided, sources of funding, and the total cost of the project.

• Advantages of this educational institution. Usually here they indicate the ability to change the number of subject hours at the request of students, atypical subjects, proprietary methods, etc.

• Project risks. When amateur founders think about how to open a private school in Russia, these risks are not always taken into account. But they are the ones who can not only make a future business unprofitable, but also lead to the closure of the school. Risks include: a decrease in demand for education due to the crisis, the opening of competing institutions, etc.

We continue to create a business plan

The second section of the plan should be devoted to a description of the proposed services.

It is necessary not only to explain in detail why children will study these particular subjects, but also to indicate how this study will be different from the same work in other schools.

It is mandatory to indicate the educational orientation of the future school: “Organization of clubs to identify and develop students’ talent.” In this section it is worth defining the pricing concept.

Since not all schools can maintain stable prices for years, some leaders report that the plan is to “set tuition costs at the level of competitors, but lower than at elite schools.”

The third section should be marketing plan. It begins with positioning the uniqueness of the school, continues pricing policy. Here you can specify the procedure for admitting students.

Financial justification for the project

The following sections of the business plan could be:

• School capacity plan.
• Legal status.
• Management policy and structure.
• Analysis of planned costs.
• Complete financial plan.
• Organizational plan for the implementation of the planned project.

It is good if the business plan is accompanied by diagrams, tables and diagrams. Quite appropriate, for example, would be:

• Diagrams showing the age of children, the number of additional subjects studied, children's interests, etc.
• Financial and time tables indicating costs, deadlines, ratings, schedules.
• Diagrams clearly showing the management structure.

What should a future businessman take into account?

How to open a private school in Russia to make a profit? If such a question occurs to someone, then the entrepreneur should know: no way.

There is only one way to legally collect money: tuition fees, strictly fixed by agreement. It is impossible to turn a school into a closed joint stock company.

She must spend all the money she receives on herself. Private schools can enjoy preferential taxation, but it is worth opening your own production (printing house, greenhouse, etc.)

d) how it will be cancelled.

The next nuance will be more interesting to parents. An educational institution can operate without accreditation if the documents for it are in production.

However, in this case, graduates may have difficulties with the final exams, which they will have to take at a public school.

The future entrepreneur should also take into account the fact that in a private school there are more checks and commissions: in our country people are still distrustful of this type of business.

Parents and money

The success of a private school also depends on its capacity. Research shows that today only 20% of parents are willing to pay for education.

Therefore, in order to lure students into new school, the principal will have to convince their moms and dads that the education received at this school is what they should pay for. This is difficult to do.

Therefore, regardless of whether a manager or teacher runs a school, he must be able to:

• Understand the requirements of parents and popular areas of study.
• Be an excellent speaker, be able to convince (sponsors, management, parents).
• Create positive image schools, using word of mouth, the Internet, and any other popular types of advertising.
• Understand the psychology of children, parents, sponsors, etc.
• Build the right financial policy.

Private non-comprehensive schools

A comprehensive school is not the only type of private educational institution. Private music, sports, art, and dance schools are very popular. How to open a further education school?

The scheme of this process is similar to that described above. You will also have to analyze the market, calculate the demand for services, draw up a business plan for a private school and approve programs.

Narrowly targeted private institutions are not an alternative, but an addition to regular, public ones.

Their task should be not only to develop children’s talents (which goes without saying), but also to educate them and protect them from the negative influence of the environment.

We choose, we are chosen

Private schools take exams every year. We are not talking about state exams, but about those that parents take.

They choose a school among competing institutions, so teachers have to constantly create an image.

Winning competitions, early admission to universities, landscaping, high-tech equipment - these are the tools with which you can influence parents. But…

only adequate parents are interested in serious education, and not in getting grades for money. Therefore, when accepting children to school, you should pay attention not only to the wealth of the family, but also to its adequacy.

How can you open a private school?

Search for school premises

Private schools are becoming fashionable, but due to the fact that they are more focused on making a profit, their quality leaves much to be desired.

Only a little more than half of the parents who sent their children to such institutions did not regret the money spent.

Others felt that private schools were not worth the money.

This is no coincidence.

Such a business should be built around the idea of ​​​​giving children the best education, which will allow them not only to cope effectively and at a high level with the secondary school curriculum, but also to master additional subjects that will help with admission or in life. Parents of such children should feel the real benefits of their child attending a private school rather than a regular one. This is exactly what will happen key point, which will ensure the occupancy of the educational institution.

A private school business plan must include 3 important conditions:

1. Separate building for the project.
2. We have developed our own original methodological program, which is aimed at achieving high results for students.
3. Investments, especially for the initial period

The premises of a former kindergarten would be ideal.

It will accommodate 150-200 students, while being quite small in size, does not require very large costs for utilities, and has its own territory. In addition, it can be rented from the state, which means the rental amount will not be huge.

You need to try hard to find and rent it. There are several options, namely:

• rent from private individuals;
• rent from the state;
• buy from the state or private individuals;
• rent land and build educational buildings.

Each of these methods has its own positive or negative sides. For example, leasing from the state is fraught with the risk that if the municipal government needs this building, it may terminate the contract early. You can resort to the following option:

• rent a plot of land in the suburbs or outside the city;
• build a school on it from modular structures;
• build a school dormitory from modular structures.

In this case, the business plan of a private school will provide for the presence of children on the territory of the educational institution for the entire working week.

It is not necessary to provide for the delivery of children to such a school.

Since education is not cheap, parents are able to independently arrange for the arrival and departure of students.

For construction it is better to use modular structures. They are several times cheaper, and appearance will correspond to a modern educational institution.

Whatever method is chosen, an ordinary person on the street will not be able to solve the problem of premises for pennies.

Even if it is possible to rent a former kindergarten from the state, in which communications are in good condition, at least 3 million rubles must be provided for repairs and furniture.

But on average, for such a project it will be necessary to spend at least 15 million rubles just to resolve the issue of premises.

How to reduce project costs

It is necessary to decide on the issue of reducing your own costs for starting a project even when you are just creating a business plan for a private school.

Set some tangible end result as a goal: to provide highly trained students who will then go to study and work in some specific areas.

There are even teachers at prestigious universities that train personnel for important areas of the state: diplomats, managers, designers, military, etc.

They complain that secondary schools prepare children very poorly.

If local authorities, the management of universities and large enterprises are presented with the idea of ​​​​improving the quality of school education, this can give a positive response.

As a result, tangible assistance will be provided to the project. For example, the municipal government can allocate some premises on very good preferential terms. Interested enterprises and institutions can finance repairs and pay for the purchase of furniture.

The very fact that potential employers are interested in future graduates of a private school will create a stir and a queue of parents who want to enroll their own children in it. A competent approach at the planning stage and the ability to demonstrate the benefits of the project will allow you to seriously save your own money on opening a private school.

Accreditation and maintenance costs

Before opening an institution, it is necessary not only to build and equip the premises, but also to obtain permission for teaching activities.

Only after this does it make sense to engage in construction, purchase furniture and everything necessary.

To obtain this permission, it is necessary to submit study programs to the relevant education department.

In practice, it turns out that the first students of private schools take the exam twice: in the institution where they study, and then in a regular secondary school.

To successfully cope with the paperwork, it is recommended to hire good teachers who have experience working as a deputy director for academic affairs. It will not be difficult for them to prepare everything they need; they already know all the bureaucratic nuances, pitfalls and ways to get around them.

Please note that for a school of 150-200 students you will need teaching staff at least 30 people. Their wages should start from 30 tr. per month. We also need service personnel and security.

The wage fund is about 2 million rubles per month. Rent and public utilities range from 600 thousand to 1.5 million rubles.

Taking into account unforeseen expenses, you need to expect that the educational institution will cost 3-3.5 million rubles or more per month.

If we take the figure of 3.5 million rubles as a basis. and that there are 200 students in the school, tuition fees cannot be less than 17.5 tr. Payment of 25 tr. will bring a monthly profit of 1.4 million rubles.

In one academic year, lasting 9 months, you can return 12.5 million of the initial investment.

The value of private schools lies in the fact that their preparation is focused on admission to prestigious universities, and taking into account the fact that private kindergartens cost parents 15-20 tr. per month, the indicated cost is quite adequate.

How to open a private school

Educational activity always remains the most popular and necessary sector in our lives. But parents are not always satisfied with the level of general education institutions, and then they start an alternative for their children - private schools.

At the moment, such educational institutions are becoming increasingly popular, so the number of offers is growing according to demand.

Although opening a private school is exciting and interesting activity, this type of business involves many nuances and complexities.

Experts note that to open a private educational institution, three conditions must be met:

1. Such a project requires independent and sufficiently powerful sources of financing. Since parents can only pay 80% of the costs, investors must provide the rest.
2. A separate building with sufficient territory is required.
3. It is highly desirable to have your own methodology in the education and upbringing system. Original idea- the so-called 'trick' - will significantly help the development of the school.

The process of opening a private school is quite complex. Briefly, it looks like this: the first step is to obtain permission to teach.

Details about this procedure can be found in the district department of public education.

• Those who are counting on quick profits should also not start such a project: the only legal way to make money at a private school is to charge tuition fees (about $500 per student).
• A school cannot be turned into a closed joint stock company and a savings account for profits cannot be opened or shares sold. The educational institution must spend all funds received on itself.
• You also need to remember that a private school will not immediately receive state accreditation, so the first students will take exams twice - at the school itself and at a state educational institution.

Private schools also have advantages:

• In accordance with the wishes of students and their parents, the curriculum and number of hours may change
• Teaching methods in such institutions are aimed at developing communication skills in children, leadership qualities And business activity.
• The list of subjects studied may include dancing, vocals, Italian, etc., which are not typical for regular schools.
• In addition to one or two foreign compulsory languages, private schools study two more as electives.
• Successful private schools focus on prestigious universities, so students are trained in a special program designed to prepare them for admission to a particular higher education institution.

Note!

* Due to frequent changes in legislation, information sometimes becomes outdated faster than we can update it on the site.

* All cases are very individual and depend on many factors. Basic information does not guarantee a solution to your specific problems.

That's why FREE expert consultants work for you around the clock!

Basics

First, you need to analyze the market for educational services in your region, develop a charter for a future private school, and draw up a business plan.

The second step should be the opening of a legal entity or individual entrepreneur indicating educational services as the type of activity. You also need to open a bank account and register a seal. The main point is to obtain a license.

It is issued by government agencies, for example, the Department of Education. Documents for obtaining a license are listed on the websites of government organizations.

Obtaining a license is a complex and lengthy process, because it is issued only to those who already have a schedule and a team of teachers, and have permission from all authorities.

Room

The best premises for a private school may be the premises of a former kindergarten - this is a separate building in a separate territory. Such buildings are most often found in residential areas.

But it is worth remembering that a private school also needs parking, since most private school students are brought by car.

It is important to design the premises in accordance with all the requirements of the fire and sanitary services.

Training programs and equipment

You can develop training programs yourself or use existing ones. They must be compiled by specialists and approved by the Ministry of Education.

It is also necessary to purchase the necessary equipment and furniture, educational and scientific materials, textbooks, manuals, manuals, etc.

To form a library, you can enter into agreements with one or more publishing houses.

Staff

Teachers must be recruited through competition, because a private school requires the highest level of qualifications. Private school teachers must not only have a high level of knowledge and teaching experience, but also be able and love to work with children.

In addition to the main teachers, you may also need teachers for additional classes, for example, choreographers or musicians. You will also need medical staff, an accountant, an administrator, cleaners, and security.

If the educational institution plans to provide meals to students, then a cook and kitchen staff will be needed.

Advertising

At first, a private educational institution will need advertising more than ever. One way to attract students is a website where you can study in detail the concept of schooling, its advantages and prospects.

You can also submit an announcement about the opening of a new school to local media and print publications. Since an important factor when choosing a school is its reputation, you should not immediately count on a large number of students.

Over time, when the institution becomes well known, there will be no problems with enrollment of students.

To attract as much as possible more Private school students should develop their own proprietary programs, while not forgetting the standard curriculum of secondary schools.

Results

The main cost items when opening a private school are:

1. Registration of a legal entity
2. Rent and renovation of suitable premises
3. Creation of comfortable conditions (purchase of equipment, furniture and inventory)
4. Salary to employees
5. Advertising and website creation (promotion)
6. Current expenses
7. Development of new curricula and purchase of training material

A private school's income may consist of:

• Monthly tuition fee (70%)
• Grants (15-20%)
• Entry fees (3-7%)
• Paid additional classes (2-5%)

On average, the profit of a private school is 3-7 thousand USD, but most of it has to be spent on developing new programs, organizing studies, and covering unexpected expenses.

Open a business | How to open a private children's school, what documents are needed?

Organizing a private educational institution is a business that has many difficulties. To open a private school, you need to go through many difficult stages, prepare a lot of documents and take care of various nuances. But if everything is done correctly, the result will not take long to arrive.

This business should only be undertaken by those who understand well what a private school is - an institution that provides educational services in accordance with state standards, but may also have a number of unique courses. All this is offered for a fee.

At the same time, a private educational institution is usually small (150-200 people), up to 15 schoolchildren study in classes, and it can work not the required 8 hours a day, but much more (for example, from 8:00 to 21:00).

Also, such a school must have a well-developed infrastructure - a good gym, swimming pool, computer classes, etc.

If you want to open a private music school, then it should present modern and high-quality musical instruments and classrooms with excellent facilities for mastering a variety of skills.

In addition, a private school always means the presence of highly qualified staff who teach using special methods.

At the same time, the program should not only teach certain subjects, but also instill in students communication skills, business activity, leadership and other qualities that are important in the modern world.

So, you can open a private school that will teach the basics of business, foreign languages, law, theater arts, linguistics, etc.

And, of course, a private school must offer its students food services (sometimes even full board) and leisure activities. Graduates should be able to take the Unified State Exam on the basis of their educational institution and enter universities without unnecessary difficulties.

To organize such work, you need not only documents for opening a private school, but also full compliance of the institution’s work with the existing one regulatory framework– the law on education, the Government Decree on the provision of paid educational services, the Order on the procedure for certification of teachers, Model provision about the educational institution. You will also need to achieve compliance with all the rules established by the sanitary station, fire inspection, SanPiN, etc.

All this must be approved by relevant documents, and among them are:

1. Certificate of registration of a non-profit organization (private schools cannot be for-profit). An individual entrepreneur can also open a private school - an entrepreneur can work alone or with the help of hired personnel. In any case, taxation can be simplified.
2. License to conduct educational activities - it will confirm that the school meets all regulatory requirements
3. Accreditation (passed voluntarily) and allows you to determine the status of the institution, gives it the right to issue state-issued certificates

Accreditation is issued only five years after the school starts operating, and once accredited, the institution becomes eligible to receive government financial assistance.

Is private education profitable?

rubles monthly). Moreover, there is also an entrance fee for parents, which can range from 50 to 700 thousand rubles (depending on the school, its location, work characteristics, etc.).

However, most of these funds will be spent on teachers' salaries, running costs, the purchase of new equipment and, in general, everything that is needed to open a private school and maintain its work at a given level.

The main costs, in general, are:

• 15-20 thousand rubles – to obtain a license
• 85 thousand - for utility bills
• 80-90 thousand – for meals for students
• 600-700 thousand - for teachers’ salaries and updating the educational base
• 1 million – for the purchase of equipment for the school, the purchase of furniture

With certain savings, the last amount can also include the renovation of the premises (after this, documents will be needed to open a private school, issued by the sanitation station, fire inspectorate, and municipal authorities). Renting a building for a school will cost from 200 thousand rubles per month - educational institutions are usually offered discounts. The new building will require investments in construction ranging from 7-8 million rubles. If you want to open a private music school, about 1 million more will need to be spent on instruments and various equipment. Similar expenses will be required to create a powerful sports section, scientific laboratories, a mini-theater at the school, etc.

Thus, initially an entrepreneur should have at least 1-1.5 million rubles if there is premises for rent or 9 million if there is none. The rest of the costs can already be taken from the education fee: if there are 150 students and the minimum fee is 15 thousand.

rubles, monthly income will be 2.2 million rubles. Moreover, entrance fees in the amount of 50 thousand rubles from 150 will give another 7.5 million.

This will allow you to recoup your initial investment quickly, but keep in mind: large quantity It is very difficult to reach students in the first months of work.

Usually, in order to open a private school, you need to enroll up to 30-50 students, which means that the first income will be minimal. In addition, parents may refuse to pay fees in the first month, wanting to first become familiar with the level of education.

Taking this into account, it will often be possible to achieve complete break-even only by the time accreditation is received - that is, 5 years after opening. However, this time will be enough for the private school to establish itself well and have every right to increase prices for its services.

For childrenFor womenFrom 1 million rubles up to 3 million rubles.Services

How to open an acting school from scratch

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How to make money from acting school

Many parents strive to unleash the creative potential of their children at an early age, which is why children's development studios have gained considerable popularity.

At the same time, acting is still less popular among existing schools and studios, although it is very much in demand, and therefore aspiring entrepreneurs can be advised to start their own business with this interesting business.

In order to open a children's and youth acting school, you need to know legal grounds on which it will act.

Acting school: features, nuances

When planning to create an acting school, it is important to take into account the modern needs of children, as well as their psychological and creative characteristics. This type of business will be successful if you take into account several important nuances:

• think over the age range of future students, mentally divide studio visitors into thematic and age groups. Thus, an acting studio can be designed for children from 2 and teenagers up to 16 years old, but wider age limits can be set. To correctly determine this feature, it is important to study the existing market and consumer demand in advance;
• calculate the required investments. Aspiring entrepreneurs often turn to in various ways: investing your own capital or, in the absence of it, obtaining a bank loan. It is also possible to contact sponsors or try to get help from government funds to support entrepreneurship or organizations involved in the development of children's creativity;
• registration of a legal entity or individual entrepreneur - depending on the scale of the future enterprise;
• choosing a suitable room, working on the design and renovation of the studio;
• purchase necessary equipment and technology, educational materials. This stage also includes the selection of the most suitable suppliers of equipment, training and Supplies, conclusion of a cooperation agreement;
• selection of staff for the future school, development of teaching materials;
• concluding agreements with service companies, including sanitary and utility services;
• attracting potential students, promotional events;
• development of school work schedule and class schedule.

On video: How to make money at acting school

Before taking specific steps to establish an acting school, it is important to draw up a business plan in which to calculate all future costs and expected profits. It is also necessary to calculate the return on investment of the enterprise in order to predict how quickly the school will begin to make a profit.

Open an acting school for children and teenagers

Recruitment rules. Search for premises

The staff of the acting school is a very important part of the final result. It is the acting teachers who have the most important influence on the success of the school as a whole.

Since school students will be representatives of the most difficult age groups - children and adolescents, it is important that teachers have not only professional skills, but also the necessary psychological and pedagogical knowledge.

Each teacher must have sufficient experience working with different age categories. Typically, children are divided into several age groups, but teachers should be interchangeable and have a wide range of qualifications.

In addition to teachers, the acting school must have an administrator, accountant (outsourcer), and technical staff on staff.

As the organization develops, it is also advisable for the manager to select an experienced assistant who can fully replace both the manager himself and the accountant or administrator.

A suitable spacious room for an acting school is one of important factors, which you need to pay close attention to. So, in future school There should be several classrooms, in addition, a stage is required for staging children's plays.

The ideal location for an acting school would be a free-standing building, but part of a residential building is also quite suitable.

Large office centers are undesirable for such a school, since in such places there is practically no target audience, suitable for children's acting school.

On video: Theater studio for children

As for the territorial location of the school, it does not have to be opened in the city center.

Such organizations are quite in demand in densely populated residential areas where most families with children live.

It is desirable that there is a metro station nearby in the selected area, and a convenient transport interchange is required.

Attracting clients. Promotional Events

Good advertising is one of the important conditions for the success of a beginning acting school. Since this organization is designed for children and teenagers, it is necessary to disseminate information in nearby kindergartens and schools, post advertisements in neighboring residential buildings.

The opening of an acting school will not be possible without advertising on the Internet.

You can also post relevant information on thematic forums dedicated to child development and creativity.

To promote your school faster, you can seek the help of advertising specialists who, for a fee, will develop a competent strategy.

Theater studio for children

Opening an acting school: basic steps

The first thing you need to do to open an acting school for children and teenagers is to choose a suitable organizational and legal form: LLC or individual entrepreneur.

The first option is less risky for the owner’s capital, since in the case financial failure his personal funds will not be affected.

An individual entrepreneur risks his own funds.

An individual entrepreneur can carry out his activities under a simplified taxation system, which makes it possible to save time and money for the company owner.

Regarding the method of receiving tuition payments, such organizational form allows the use of both cash and non-cash payments.

Installing terminals for cashless payments greatly simplifies the processes of accepting payments, as well as accounting for profits.

To avoid unnecessary problems with licensing the activities of an acting school, you should not declare it as an educational institution. In this case, obtaining a license will not be required.

Differences in registering individual entrepreneurs and LLCs

Regarding registration the desired system taxation, this procedure will differ somewhat depending on which option the entrepreneur chooses - LLC or individual entrepreneur.

Creating an enterprise in the form of an LLC should begin by contacting the nearest territorial center of the Federal Tax Service, and the branch can be visited both in person and electronically by submitting an application online on the official website.

If the future business owner does not have sufficient experience, you can use the services of intermediaries who, for a fee, can fully prepare and submit everything Required documents.

After this, registration with the Pension Fund will be mandatory. To create an LLC, you need to prepare a charter and have a minimum authorized capital, and also pay a state fee of up to 5 thousand rubles.

In addition, you will need to order a seal of the organization and open a current account in any bank.

The next steps in organizing an LLC are to decide on the full name of the structure and choose legal address(it can display both the address of the premises purchased or rented for the school, and the home address of the founder).

Another important step– select the appropriate company activity codes, guided by special OKVED codes, they are then indicated in the application being drawn up. If this action causes difficulties, you can use the services of online resources that select codes for various organizations.

After this, depending on the number of founders, a decision on the creation of an LLC or a special protocol (if there is more than one founder) is prepared and submitted to the relevant authority.

Also, if the LLC has several founders, an establishment agreement is drawn up and signed.

Then, having prepared the charter of the enterprise, using a special form, fill out an application for registration of LLC, pay the fee and at the end choose suitable system taxation.

For beginning businessmen, a simplified system will be the most convenient and profitable. Having collected all the documents, they are submitted to the named authority and wait for a response. If it is positive, you can start working.

Those who want to organize a small school with one owner can start by registering as an individual entrepreneur. To do this, you only need to fill out a certain application with the tax office, pay the fee and wait for the final registration.

As a result, in the spring of 2016, Shurygina sold her share in the authorized capital to Dubrovina, and also received dividends after the distribution of profits. According to Dubrovina, the payment amounted to about 350 thousand rubles.

School in two months

After this, Shurygina went on maternity leave and gave birth to her third son, but did not abandon her plan to open her own school. In June 2016, her friend, the owner of the Moscow-Sokol business center on Leningradsky Prospekt, offered a low rental rate (which Shurygina did not disclose, citing the personal request of the owner) for a suitable premises, and she decided not to put off her dream for a long time box.

This time, Shurygina began to look not for partners, but for hired employees who would help her raise the project. “When I decided I was opening a school, I posted on Facebook asking if anyone would like to sit with me in a cafe and brainstorm. About six people responded, almost all of them were directors of children’s projects,” recalls Lola. Among them was Ekaterina Sikorskaya, ex-co-founder of the development children's center"Sunny City", working according to the Montessori method, later it became executive director school and deputy Shurygina. “Katya was the most silent one at that meeting,” Lola recalls. “I asked her: why were you silent all the time?” And she says: “Why talk? We must do it!” And I realized that we would work together.”

Lola Shurygina

Shurygina and Sikorskaya first announced enrollment in the new school and began looking for teachers. Most of the parents came through word of mouth - some knew Shurygina or Sikorskaya from previous projects, others were interested in the announcement on Facebook. There were problems finding teachers: Shurygina sorted through more than 80 resumes and conducted dozens of interviews, but a suitable primary school teacher could not be found. “We were looking for a person who was familiar with the methodology of developmental education, who would already apply it in practice, so that he would have a pleasant appearance, competent speech, and a desire to learn and grow. With so many requirements, it was very difficult to find a teacher without signs emotional burnout", says Shurygina. As a result, Facebook helped again: they not only found teachers, but also subsequently assembled most of the staff, said Ekaterina Sikorskaya.

But the fate of the project again hung in the balance: the owner of the premises could not come to an agreement with the partners and asked Shurygina to move out. Finding a new building and renovating it a month before the start of the school year seemed hopeless. And Shurygina has already invested 450 thousand rubles in repairs. (later they were only partially compensated). “The situation was desperate,” says Lola.

However, she was lucky: in the CIAN real estate database she found the former building of the Moscow Institute of Management, which was suitable for educational purposes. “We spent another month agreeing on the lease agreement and only started renovations on September 10,” she recalls. The official start of the school year was already behind us, so some of the parents who were going to Makarun sent their children to other schools. For the rest, Lola vowed to launch in early October.

Shurygina came up with the name “Macaroon” herself. “At first we were a little doubtful whether this strange word would be suitable,” recalls Ekaterina Sikorskaya. — My husband asked me the name of the school where I was going to work. - “Macaroon.” - What is this? “And then my daughter says: these are such delicious round cookies!” And it became clear that the name would work.”

There was so little time left for preparation that some of the processes had to be “finished” after launch, Shurygina recalls. But on October 3, 2016, the Makarun school, as promised, opened its doors. For the opening, one of the parents baked a huge cake with those same almond cookies.

School economics

The total project budget was 8.75 million rubles. According to Shurygina, 7 million rubles. of this amount is a subsidy from the Moscow Department of Science and Industry for the creation of centers for youth innovative creativity. This is where Lola’s previous experience working with tender documentation came in handy. According to her, getting a subsidy is not as difficult as many people think: “It’s enough to submit an application for a competition, it is reviewed by a commission, and if you prove your intention to implement the project, it usually finds a response.”

In the first half of the day, “Macaroon” operates as a school, and in the afternoon, workshops and scientific laboratories open in the center, where children are engaged in creativity, from drawing to 3D modeling and robotics. Most of the subsidy was spent on laboratory equipment; the rest was spent on repairs and the purchase of furniture. In addition, one of the rooms in the building was dedicated to a kindergarten.

About 1.75 million rubles. Shurygina invested from her own funds together with her husband Sergei Shurygin, who became the sole founder of the school (Technikum LLC). “My husband accepted my desire to found a school as inevitable, but agreed to participate in it when he realized that the tank had moved and was not clearing the roads,” Lola laughs.

After the launch, we had to invest about another 2 million rubles into the school. “It was important for us to organize a comfortable environment, and this means many little things that create the comfort of the parent and child - buy a notice board, lamps, plow the ground in front of the building, put up a fence,” she says.

Currently, the school’s operating expenses amount to 1.3 million rubles. per month, most of which goes to rent and payroll. The Makarun team consists of 39 permanent and temporary employees, including 30 teachers (11 for the main block and 17 for the additional block, workshops and clubs), two tutor-assistants and administrators. To rent a premises of 430 sq. m spends approximately 400 thousand rubles, on salaries - more than 700 thousand rubles. including taxes.

In the 2016-2017 academic year, 17 children studied at the school in two classes - first and second, another seven preschoolers grew up in kindergarten, mostly younger brothers and sisters of Makarun students. In theory, the number of children can be several times larger without a significant increase in costs. According to Shurygina, there may be three to five children per teacher. To attract new students for the next school year, in the spring of 2017, the owner of the school began advertising campaign through Yandex.Direct and social networks.

“When I started, I relied too much on word of mouth.” If we had invested in advertising back then, perhaps we would already be in the black,” says Shurygina. According to her, the school is now operating with an operating loss of about 400 thousand rubles. per month, but by September of this year plans to reach operating profit, since for the next academic year it has concluded 20 contracts, and plans to accept 40 students in total. However, the peak in demand usually occurs in August. This already makes the project a plus. The school can recoup its investment in two to three years, Shurygina expects.

The cost of schooling starts from 30 thousand rubles. per month, maximum price with extended periods and mugs - 46 thousand rubles. Kindergarten costs parents 29 thousand rubles.

What they teach at the Makaroon school

Training follows the traditional model, but there are differences. Firstly, teachers teach lessons using textbooks for developmental education, conduct electives in reading, and use original methods for developing a child’s beautiful handwriting. Secondly, the school uses a tutor approach: each subject is taught by a separate teacher, and a tutor helps him work - an assistant who monitors discipline in the lesson and helps organize games during breaks. In addition, the tutor monitors the children like a psychologist - monitors their progress and resolves conflicts, helps them work on projects.

Classes begin at 9:00: first physical warm-up, then four or five lessons, a walk, lunch, homework preparation, and then either clubs or after-school activities until six or seven o’clock in the evening. Once a month on Saturday, a “family day” is organized, when a psychologist, orthopedist or other specialists are invited to the school with whom parents can consult.

The school has a communications lesson - a synthesis of psychology, communication training and etiquette teaching, where schoolchildren are taught to communicate, correctly understand themselves and resolve conflicts. In the second half of the year, children attend a special project lesson where they learn the basics of entrepreneurship.

On probation

Running a private school requires compliance mandatory requirements. Firstly, a license is required and state accreditation, allowing you to issue your own certificates. To receive it, the school must graduate at least one student. “The state here protects the interests of the consumer of educational services. The point here is a kind of probationary period that the school must go through in order to show that it is not a fly-by-night school and will not start churning out diplomas,” says Sergei Safronov, chairman of the board of the League of Education.

Bye " probation“has not been passed, and the first graduation is still waiting and waiting, private schools often operate in the format of leisure and developmental education centers, which does not require licensing. This does not mean that students do not officially receive knowledge from the program. For example, children from “Makarun” are home-schooled in the accredited private school “Our Penates”. This costs Macaroon about 42 thousand rubles. per year (2.5 thousand per child). “They send us tests two or three times a year, we complete them, send them, they are checked, graded in electronic diary and are entered into each student’s personal file,” says Shurygina.

Sergei Safronov says that many private schools are starting to operate according to this scheme: “Obtaining a license is a complex and lengthy process, but you need to test the business model, establish educational process. Essentially, it’s a test drive until the project becomes big and needs to be converted into something formal.”

Lola Shurygina (Photo: Vladislav Shatilo / RBC)

Secondly, registered comprehensive school must operate as a non-profit organization. According to the Law “On Non-Profit Organizations”, although it can receive profit, it does not have the right to distribute it among the founders. Thus, the founders of a private school are obliged to reinvest all earnings into development. “A school is not a canteen where you can sell every pie with a 100-200% markup. Almost everything that our parents bring us allows us to break even, covering basic expenses. If something remains, it goes towards the development of the school,” said Vladimir Andreev, director of the St. Petersburg private school “Education in Dialogue,” which he founded in 1988.

But there is still an opportunity to turn a school into a full-fledged business. If you can’t make money from lessons, then you can do it through after-school programs, additional courses, and the services of a psychologist and speech therapist. According to Shurygina, now revenue from additional services accounts for approximately 25% of total income, and in the future she plans to increase this figure to at least 60%. Lola also intends to divide the school into two legal entities - NOU (non-profit educational institution with a license and accreditation) and LLC. In this way, it will be possible to separate the educational part from the commercial part and be able to withdraw profits.

Business or asceticism

There are 158 accredited private schools and kindergartens in Moscow, the chairman of the Moscow branch of the Association of Nonprofits told RBC educational organizations Karina Chernyakova. Most of them were founded back in the 1990s. Several dozen more new ones operate without accreditation, for example, as additional education organizations or children's clubs.

The cost of training largely depends on the region: in the “working” region, training costs from 27-35 thousand rubles. per month, in more prestigious ones - from 45 thousand. In the largest and most famous private schools in the capital, for example, at the Pavlovsk gymnasium or Lomonosov school, the cost of education exceeds 150 thousand rubles. per month. For the area of ​​the Sokol metro station, where Makarun is located, the base price is 30 thousand rubles. seems quite democratic.

Despite the high prices, private schools are not so much a business as a dedication, an opportunity to do what you love without the bureaucracy that public school employees face, says Karina Chernyakova: “Most of the long-running private schools in Moscow are proprietary institutions that they created themselves teachers, and these leaders have created fairly well-paid jobs for themselves and their employees.”

There are no problems with demand, Chernyakova assures: “In public schools, teachers have forgotten how to work. Previously, if a child didn’t understand something, the teacher would leave him after school and work with him, but now this is a separate service.” Therefore, many people choose private schools, where children, among other things, are fed two or three times a day, and teachers teach them after-school lessons.

Private schools are attractive because of the atmosphere that is created in them, Sergei Safronov from the Education League is sure: “There are, of course, integrated schools that offer a regular cocktail of popular services on the market, but usually private schools satisfy the needs of those parents who are thinking about what education system to choose for your child, what ideas to lay down.”

We will describe in detail how to open a private school and what is needed for this. After all, teachers and directors often dream of such an institution, and many parents are ready to pay any money so that their child has the best, including an education.

True, in our country it is quite difficult to organize such an institution. In addition, it is necessary to take into account at the same time the requirements of the law, government agencies, wishes of parents and children. It is believed that such a project can only be undertaken if the efforts of an experienced teacher and manager are combined in order to be able to resolve all emerging issues using diverse skills.

Relevance of the idea

Today many parents are unhappy general education system in our country. After all, the level of knowledge that the child receives there is insufficient, the teachers’ attention is scattered over a large number of students in the class, and are not taken into account individual characteristics and inclinations. And you won’t find additional classes for in-depth study of any subject in the average school.

And although in Russia, Ukraine and other neighboring countries only 1-2% of children are covered by private education, the market is still not full enough. Similar institutions are located mainly in Moscow, St. Petersburg and cities close to them. While remote regions suffer from their complete absence.

Let's first understand what a private school is. This is a non-profit, non-governmental institution where highly qualified teachers teach children. Educational services are provided on a paid basis, but the range of subjects is much wider and more interesting than in a regular school.

Since you have to pay for training, only families with high or middle incomes can afford such education. And parents will have much greater demands on teachers and principals. Therefore, this project should only be undertaken by a person who really wants to improve the education system, is able to fully immerse himself in the organizational process and will be able to find a compromise between different requirements.

We list the main requests to such institutions:

1. Classes consist of a strictly limited number of students (no more than 15 people).
2. It is imperative to create as much comfortable conditions for children.
3. It is important to pay attention to the equipment of classrooms, computerization of the school, and the presence of extensive infrastructure on the territory of the educational institution.
4. Flexible and thoughtful school program.
5. The teaching staff should be distinguished by professional and experienced teachers with a good reputation.
6. Often, at a private school, special teaching methods are used to develop not only knowledge in basic subjects, but also to improve personal qualities students (leadership, communication skills, business activity, etc.).
7. They try to expand as much as possible the range of additional classes, clubs, and optional disciplines (theater arts, chess class, football team, boxing, advanced study of English, etc.).
8. Often such institutions work in close cooperation with universities, drawing up curriculum in such a way as to prepare graduates for entry into a particular specialty.

When choosing a private school, parents pay most attention to the following indicators:

• proximity to home;
• cost of education;
• class sizes by number of students;
• teacher qualifications;
• general reputation of the establishment;
• level of accreditation;
• material resources, that is, equipment of offices and halls;
• reviews from other families.

If we consider the practice of private schools around the world, we can distinguish the following variations:

1. Located outside the city or inside the metropolis.
2. Where children come to study only during classes or stay with accommodation (full board).
3. Classic and elite.
4. General education, which follows a standard program, or with developed methods for in-depth study of individual subjects.

It is better to decide which project to implement in practice before drawing up a business plan, since it will be much more difficult to change anything in the process later. After all, each case has its own requirements, costs and nuances.

It is worth clarifying the reasons why a private school is being opened. For the most part, there are three factors:

• Individual entrepreneurs or sponsors decide to create such an institution in order to educate their children in an institution where highly qualified teaching staff are assembled and the program is well thought out. After their children graduate from school, funding gradually subsides.
• Some large companies create similar institutions for the families of their employees. In this case, the project does not bring money, but only helps to prepare a worthy replacement of personnel and retain professionals within the system.
• And only a small part of such institutions are focused on the profitability of the project and build the reputation of a private school for a long time.

What do you need to open?

All organizational matters starts with registration. To do this, you must register with the tax service. Theoretically, it is possible to do this as an individual entrepreneur (individual entrepreneur), but an LLC, that is, a legal entity, will have much more opportunities and privileges.

To do this, they submit statutory documents, write down the address of the future location of the establishment, and pay a state fee. It is important to point out that the institution is non-profit, since this is the only way private schools can operate in our country.

Please note that there used to be a special tax provision. But today most discounts and benefits have been cancelled. However, when paying taxes, you can count on the absence of VAT, for which, when submitting documents, indicate a zero rate in the appropriate column.

OKVED codes are prescribed depending on the direction of future activity and the chosen specifics:

1. 10.2 – primary grades.
2. 10.3 – additional training programs.
3. 21.1 – general system.
4. 21.2 – secondary education.

Next you need to get a license. To do this, you need to confirm that you are going to provide high-quality classroom equipment, you will work according to the approved methodology, the lesson schedule is drawn up in accordance with norms and standards, taking into account age characteristics, etc. Documents are submitted to the Ministry of Education.

Every school must have a medical center, so you will also have to obtain a medical license from the relevant authority. Usually, if all the requirements are met, which are best known in advance, there will be no problems with the issuance of such documents. But keep in mind that these organizations spend a lot of time reviewing each case.

When preparing the premises, you will also need other papers:

• Permission from the SES, which can be obtained only after a thorough inspection of each classroom and other rooms.
• Permission from the fire inspectorate, for which you need to ensure the safety of the building, several emergency exits, use fire-resistant materials during repairs, install fire extinguishers, draw up an evacuation plan, etc.
• Rental agreements, for garbage removal, disinfection measures, with suppliers of products for kitchen work and much more.

To conduct school activities according to all regulations You need to carefully study the following documents:

1. Law on Education No. 273-FZ of December 29, 2012.
2. Special resolution on granting paid services in this system.
3. “Model regulations on a general education institution.”
4. SanPin 2.4.2.2821-10.
5. A normative act regulating the procedure for certification of teachers.
6. Federal Law No. 7, where we're talking about about non-profit projects.
7. Technical regulations for ensuring fire safety.

Accreditation

Another issue that needs to be resolved soon. But keep in mind that in the first years you will have to work without such a status, since only those educational institutions that have been operating for at least three years and have graduated at least one stream of students ready for admission are eligible for accreditation.

This procedure is considered voluntary, but without it it will be difficult to attract wealthy families to the school. In addition, until accreditation is completed, children will have to take final exams in other schools, which also creates certain difficulties.

And only after a positive decision from the Ministry of Education can you count on the fact that your private school will take its rightful place in the list of educational institutions in the region or country, students will be able to receive certificates, and parents will consider the institution as competitive.

Preparing the room

Finding a suitable building for a private school is not an easy task. There are many nuances here that are worth paying attention to. First, consider whether you can rent it or whether you will have to start construction.

In each case, this entails large financial expenses, but with the first option there is a risk of ending up on the street and urgently looking for a new premises if the tenant breaks the contract or does not want to renew it. Such risks can be eliminated by drawing up a document for 10 years, which is almost unattainable in modern conditions.

It is also important to have a free area around the building itself, most of which will be planted with trees, bushes, etc. At the same time, it is desirable to organize open sports grounds for physical education, install benches for relaxation, and create walking areas.

The school should be located in such a way that it is easy to reach. Proximity to home is one of the most important factors an educational institution pays attention to. At the same time, it is necessary to ensure that there is a public transport stop near the institution, and it is also advisable to create convenient parking for parents who bring their children on their own.

Make sure that the premises meet all norms and standards. Let us indicate the most basic ones:

• The building is located at some distance from various car services, factories, and large transport facilities.
• In the adjacent territory, landscaping has been carried out on at least 50% of the area.
• A fence and artificial lighting are needed around the perimeter.
• It is mandatory to equip sports stadiums, children's entertainment areas and places for recreation on fresh air.
• All educational activities organized in such a way that classes take place in one shift.
• The ceiling height in the classroom should be at least 3.6 meters, and in the gym - up to 6.
• The dimensions of each room are calculated so that there is at least 2.5 square meters per student. m.
• When creating a full boarding school, where children stay for the entire school year, sleeping quarters are arranged, where up to 6 square meters are allocated per child. m.
• Be sure to organize additional rooms such as a locker room, a first-aid post, and a gym.
• Bathrooms are separated for girls and boys on each floor.
• Must be observed and temperature regime indoors – 18°-22°.
• You will also have to organize security for the territory and the building.
• Also pay attention to fire safety.

All private schools must be provided with good electrical wiring, hot and cold water, heating, gas, telephone communication, Internet. The classes themselves are also organized in accordance with the requirements of the Ministry of Education, which stipulates the order of lessons, their duration and number per day, the maximum number of students in a class, etc.

School arrangement

A private institution must have good equipment. To do this, they purchase high-quality furniture, blackboards, computers, office equipment, electronic magazines, interactive systems training, various multimedia tools, connect to the Internet.

It is important that all approved educational methods are carried out taking into account the material base. You will have to think through each lesson in advance and purchase everything you need for this. They also equip a gym, sports ground, swimming pool, if there is one, dance classes, etc. The equipment is selected according to the requirements of each area.

Don’t forget to purchase refrigerators, stoves and kitchen appliances for the dining room, medical equipment for the first-aid post, stationery, teaching aids, manuals, sports equipment, equipment game rooms and arrange bathrooms.

Lesson plan

In order for a private school to stand out from the rest, you need to carefully consider the curriculum. Decide on the direction of education:

1. General classes with standard set disciplines.
2. In-depth study of individual subjects (for example, foreign languages).
3. Specific, narrowly focused activity (if you want to open a private music school or art school).
4. Availability of additional clubs (theater, sports, dance).
5. In order to prepare for admission to certain universities, etc.

The equipment of the classes and the required documents will entirely depend on this. educational materials, personnel are selected. It is important to consider that in order to implement proprietary programs, they will need to be prepared in a special way and approved by the Ministry of Education. To do this, it is better to have a methodologist on staff who will help harmonize teachers’ ideas with the requirements of the law.

The biggest difficulty that one has to face when organizing a private educational institution is trying to simultaneously meet the standards of the Ministry of Education, the wishes of parents and the needs of children. So, in order not to lose your license, you must always take the standard program for most disciplines as a basis. It includes the mandatory presence of the following items:

• Russian language and literature;
• mathematics;
• English or any other foreign language;
• basics of computer science;
• physical training.

And in order to attract the maximum number of wealthy parents and not lose students, you need to come up with original teaching methods, supplement the program with interesting and popular areas, and focus on European training standards.

Often such institutions provide training in economics, linguistics, and open literary clubs, art, theater, and sports sections. Today, knowledge of foreign languages ​​is also popular, and several at once - English, German, French, etc. Certain institutions are able to prepare their students to pass exams according to international standards, which opens up many paths in the future.

In addition, one should not forget about the load on the child. The number of assignments and lessons should not exceed certain standards; students should not be forced to study all day long. At the same time, it is desirable to organize their leisure time, provide rest, entertain and stimulate them to the maximum for achievements and the discovery of internal potential.

It is worth noting that if a school takes part in various events, competitions, festivals, competitions, and, moreover, periodically takes prestigious places, then this has a positive effect on the motivation of children and on the desire of parents to send their child to such an institution.

Often one of the requirements for a private school is the ability to leave a child for an extended day. In this case, full-fledged supervision, training, development, walks in the fresh air, food and help with homework are provided on the territory of one institution.

We are recruiting staff

The private school staff consists of many specialists:

1. A teaching staff that provides education to children in all disciplines.
2. The school principal and his deputy.
3. Methodist.
4. Accountant.
5. Security guards.
6. Cleaners.
7. Nurse.
8. Kitchen workers.
9. Psychologist.

Teachers are selected for work through a competition or are invited individually. It is important to hire professionals in their field and ensure that they are certified every 5 years. The higher the reputation of specialized specialists, the more people want to study at your school.

Manage educational institution Only a person with a pedagogical diploma and relevant experience can. But to keep track of everyone organizational issues, it is better to get additional advice or take an experienced manager or entrepreneur as a partner.

In order for professional teachers to want to work in your institution, you need to properly stimulate them. To achieve this, high wages are required. But such measures are not always enough.

Gifted teachers often want the opportunity to develop their own methods, proprietary programs, experiment, or be creative in their work. If you can provide this to them, then good specialists will become the basis of the team for many years.

Where can I get money?

According to the Education Law, private schools are required to register as non-profit institutions. This means that even if funds are received from various sources, they can only be spent on the needs of the institution itself. Therefore, it can be difficult to attract any sponsors, since it becomes impossible to pay them direct dividends.

Investment in a private school is usually 80% at the expense of the parents. They pay entrance fees (in the amount of 2-3 months of training), educational services, additional sections, special training in selected areas, charitable contributions, etc. But this does not always cover all the needs of the school.

Therefore, we often have to look for sponsors. They can be large organizations that want to train specialists for their own needs, higher educational institutions, when students are specially prepared for certain exams and admission, etc.

In order to increase funding, additional services can be provided:

• organize specialized courses, sections, clubs and invite not only school students to them, but also children from other institutions;
• create summer camps for everyone;
• consulting services or tutoring based on proprietary programs;
• publish your own teaching aids;
• participate in the grant draw.

Pay attention to the price aspect as well. Tuition fees are calculated using precise numbers. It must cover the costs of wages, rent, utilities, teaching aids, classroom equipment, food, etc. In our country, the range of prices ranges from 35 thousand rubles to 200 thousand. The more prestigious the school, the higher the pay.

In this case, you need to carefully think about what price to set for training. After all, minimum tariffs may indicate low qualifications of specialists or other shortcomings of the school. Too much high price tuition fees will discourage the middle class, who simply cannot afford it. If you are not opening an elite private school, then try to stick to the middle segment when pricing.

Perhaps things will be a little easier with organizational and financial issues if you purchase a franchise. In this case, it will be possible to create an educational institution according to the European standard with a fully developed system. You don’t have to think about what and how to do, what to pay attention to, although the investment in the project will be serious.

Here you can download a free example as a sample.

Financial questions

Opening a private school is an expensive proposition. Even if we do not consider the construction of a separate building, then initial costs very significant.

Fixed costs will not be less. After all, it is necessary to ensure the functioning of all systems at a high level.

All this requires a constant supply of funds or financing from outside. Therefore, it is very important that the director or owner of a private school constantly pays attention to finding investors, sponsors, participating in grants, subsidies, etc. With the right approach, within a year you can reach the full payback of the project and establish all work processes.

Video: how to open a private school?

There is probably no teacher who would not dream of opening a private school. Some parents and, of course, children dream of their own school. Their fantasies bear little resemblance to the real life of an educational institution. But even teachers who have worked in a regular school all their lives have little idea of ​​how to open a private school, what it is for, and what hardships they will have to go through. Teachers are usually bad managers, so for the successful functioning of such an institution, both are needed.

Opening a private school: three reasons

A private school is not considered by everyone as a business that generates income. Statistical studies show that in Russia there are three main reasons for their discovery.

• Some businessmen are trying to open a school not to make a profit, but so that the children of the founders receive a decent education. Such parents finance the educational institution themselves. It often happens that after the founders’ children graduate, the school slowly dies.

• Large companies often open closed schools in which only the children of employees study. These establishments also do not generate income, and most often are completely subsidized by the founders. Similar establishments in Russia and abroad are maintained by Gazprom and some other business giants. Purpose of training: obtaining education at the European level, preparing a reserve for your company.

• Only a third of private schools are opened so that children can receive a decent education, and founders and teachers can receive the same profit.

Where to begin?

If we consider the school as a business project that generates profit, we will have to start with a market analysis. First you will have to think not about how to create a private school, but about what kind of educational institution the city lacks and what it should be like.

General words and vague goals like “to provide quality education” are fundamentally wrong. The goal, which must be set immediately after the market analysis, as well as the entire business plan of the school, must be extremely specific. Here's a good example.

• Short-term goal: create a recognizable name, enter the private school market, return on investment (or make a profit).
• Long term goals:
  • creation of a network of schools;
  • expansion of the services market;
  • creating a base for preparing for international exams;
  • establishing connections with universities;
  • creation of a kindergarten as a link preceding school.

The goals may be different, but no less specific. There is such a pattern: before you understand how to open a private school, you need to learn how to set goals.

What makes one school different from another?

Many of those who wanted to open “their own” educational institution made a mistake at the very beginning, trying to open a private school as an end in itself. It should differ from those already opened not only by the level of education, but also by original author’s methods, additional courses, and an educational process that is not similar to others.

When thinking about how to open a private school in Russia, the founder must clearly understand: a good school skillfully combines adherence to established standards and all the wishes of parents. Not every manager or teacher can do this. That is why the staff of such an institution should not only include teachers, administrators and psychologists.

If the founder wants to open a school to make a profit, he must include managers, economists, analysts, marketers, and entrepreneurs on the staff. Naturally, the institution’s budget, which consists of 80% parental money, will not withstand such a load. And then the director or founder will have to decide who will cope with the responsibilities of these specialists. All these thoughts should be formed into the school’s business plan and its Charter.

Where does opening a private school begin?

Once the goals are defined, and worthy employees have appeared in mind, you can move on to the basics: start opening a private school in real life, and not on paper. First, a legal entity is registered and an individual entrepreneur is opened.

Open an account, receive a stamp and begin obtaining a License. And here is the first difficulty.

A license to open a private school is issued only when the Founder provides:

• Permission (duly executed) from all authorities.
• Staffing schedule.
• Schedule of lessons.
• Software (meaning school programs, not computer programs).

The process of collecting these documents takes a very long time, and this should be taken into account. At the same time, you can look for a building, remembering that it must not only meet the requirements of the authorities, but also have its own parking lot: most students are brought by their parents. If at this stage the businessman is still thinking about how to open a private school, he can start equipping it and choosing educational programs.

About programs, textbooks and chairs

The question is no less important than thinking about how to open a private school without outside help. You can take standard programs, but then such an institution will be in little demand. It is better to develop them yourself, taking into account existing standards and requirements.

Teachers know that any original program must be approved by the Ministry. Therefore, the Founder will have to take care of a methodologist who can check all the documents before submitting them to the Ministry.
Then it will be necessary to purchase the necessary textbooks, manuals, manuals, etc. This means that already at this stage the issue of financing will have to be resolved.

Not only economists and methodologists, but also business executives should worry about how to open a private school. They are the ones who buy furniture, provide repairs, and form the technical base. It would be good if the staff were recruited through competition: the best school needs the best employees.

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