The post has been changed:

How to open a holiday agency?

Today, many aspiring entrepreneurs are turning their attention to business related to organizing holidays. This is due to small investments, minimal risks and the opportunity to make a good profit. This type of business is especially popular in large cities, where both individuals and large companies turn to such agencies. In this article we present detailed business a plan for organizing holidays that will allow the project to start correctly.

With the right approach, the business of organizing holidays will be a successful way to invest funds. Despite the high competition, this project is highly profitable and can bring very serious income.

Pros and cons of a business idea

Having decided to open an agency for organizing and conducting holidays, it is important to analyze the pros and cons of this project, in order to correctly assess the risks and opportunities for business development.

1. High demand. Today there is a trend in the provision of such services and more and more people want to see the holiday bright and colorful. You can’t do it without the appropriate equipment, decor, and the work of leading and professional designers.
2. Regular customers. Despite tough competition, creativity and quality will help build a base regular customers.
3. High profitability. With properly built marketing strategy and a professional staff, you can quickly achieve payback and good profitability.
4. Minimum investment. This will allow a person with minimal savings to enter the market. The biggest expense item in this business will be advertising of services.

Flaws:

The main disadvantage of such a project is high competition, which is due to wide demand.

In order to stand out from competitors, it is very important to correctly identify your target audience, recruit a staff of professional creative people and instantly monitor all fashion trends in this direction.

List of agency services

This business is associated with the provision of services for organizing various events, celebrations, and theme parties.

Depending on the selected target group, it is important to determine the direction of the agency's work.

These could be wedding celebrations, corporate events, children's matinees, fashion shows, exhibitions, conferences, etc. You don't have to stop in one direction. To attract customers, it is better to use several options at once.

Today, clients want to receive a turnkey service, so I offer organization of holidays and various events; it is very important to think through everything to the smallest detail.

Market analysis

In the business of organizing holidays, it is very important to correctly identify your target audience. The business format, channels for finding clients and promoting the studio will depend on this.

Carrying out analysis competitive environment, please pay attention to the following points:

• children's age;
• the main activity of the studio;
• schedule;
• list of services;
• price niche.

One of the main risk factors for any entrepreneur is, of course, competition. The possibility of promoting in the market, attracting clients, etc. depends on its level. Many beginners make a serious mistake by ignoring this external factor, which is a serious mistake. This does not allow you to correctly correlate the potential of a business and assess its weaknesses.

In this segment, you should immediately take into account the high competition. This is due to the demand for these services, the opportunity to earn a good income and minimal investment.

Determining the target audience

When starting a business, it is important to understand who your services will be aimed at: economy category or premium.

The number of specialists, the level of repairs, the choice of premises and service depend on the correct definition of the target audience. An analysis of the competitive environment will help determine in which price segment there is a shortage and it would be advisable to occupy this niche.

Conventionally, clients can be divided into three groups:

1. Wealthy. For such clients, the originality of the presentation and the name of the company are very important. They are willing to pay a lot of money, which allows many ideas to be realized. By selecting this group people as the main target audience, you can count on a good income. Just keep in mind that the amount of investment and the level of professionalism must be appropriate.
2. Average income. This the target audience will ensure income stability. As a rule, such clients clearly know what they want and are willing to pay for highly qualified staff for quality service.
3. Economy option. This audience will not bring a lot of income and will not allow you to unleash your creative potential due to a limited budget, in fact, but the investments here can be very minimal.

Determination of pricing policy

In order to enter the market and occupy your niche, you need to correctly determine pricing policy and offer the consumer the best price-quality ratio. It is this criterion that the client takes into account when selecting such studios.

If your main competitor is large studios that have been operating in the market for several years, rely not on reducing prices, but on providing branded services. It is necessary to rely on creativity and quality. As a rule, large companies have a large advertising budget. As a rule, the main clients here are companies that order corporate events, so their budget is quite large.

If you plan to occupy an average niche in the market, and the main competitors will be small companies providing services to individuals, then you should focus on price. But it is not recommended to lower the price. Offering the most low price in the market, you simply cannot maintain a staff of professionals. And the staff plays a big role in this business.

At the market analysis stage, it is important to perform a SWOT analysis, which takes into account external and internal factors affecting the success of the company.

Strengths

• possibility of an individual approach;
• wide range of services;
• favorable location;
• relevant and original ideas;
• excellent level of service;
• minimal investment.

Weak sides

• lack of experience in the market;
• strong competition;
• lack of regular customers.

Possibilities

• business development and opening branches;
• creating your own website;
• high profitability;
• ability to cover a large market segment;
• possible increase in overall demand;
• possibility of implementing additional services.

• price fluctuations or dumping by competitors;
• emergence of new directions among competitors.

In addition to this plan, draw up a table that will allow you to analyze and identify risks and opportunities for the project.

Study competitiveness factors using the following criteria:

• individual approach to clients;
• range of services;
• price policy;
• reputation;
• location of the studio for organizing events;
• schedule.

Organizational plan

In order to launch a project and successfully enter the market for organizing holidays, it is necessary to carry out the following points step by step:

1. Register a business.
2. Find a premises and sign a lease agreement.
3. Purchase furniture and office equipment.
4. Hire staff.
5. Organization of advertising.

Business registration

To conduct business in this direction, simple registration of an individual entrepreneur will be enough. Therefore, the paperwork process will not take much time.

The business registration scheme is as follows:

1. Submission of documents for opening an individual entrepreneur.
2. Choosing a form of taxation.

An application, a passport and payment of a fee of 800 rubles are required.

As for the form of taxation, experts recommend choosing a simplified one.

• passport of a citizen of the Russian Federation;
• individual entrepreneur registration certificate;
• a document confirming tax registration;
• premises rental agreement;
• medical records of employees (if you hire staff);
• permission fire service and sanitary and epidemiological stations.

Search for premises

The premises in this business play a role more from the standpoint of demonstrating one’s status rather than serving to attract customers. As a rule, clients contact such studios by telephone, via the Internet, etc.

Despite the fact that you will receive most orders over the phone, the lack of an office may cause the client serious concerns about your reliability and competence. It is very difficult to interest a client during on-site negotiations. It is difficult to take all the catalogs with you, show examples of work, etc.

When a client comes to an office meeting, he should see a style and interior renovation that matches the price range that you charge for your services.

An excellent option would be to choose an office in the city center. You should not rent a room on the upper floors; it will be difficult for visitors to find you and reach you.

It is necessary to purchase high-quality good furniture for staff and clients, office equipment, printers, and a copier. If you plan to show presentations of your services to clients, then consider options for its implementation. This could be a large TV screen or a projector.

Focus on a bright and original sign that will not only attract the attention of clients, but also demonstrate the level of creativity and quality of your studio.

When selecting premises, you need to pay attention to the following factors:

• rental price;
• long-term lease;
• are they included communal payments for rent;
• permission to place external advertising.

The premises must be located in an area with good transport accessibility. If you decide to save on rent and rent a room in a residential or industrial area, this will not have the best effect on the company’s reputation.

The studio’s party organization staff is a key success factor, so be very careful in selecting specialists. The company's profit depends on how creatively and harmoniously they can cope with projects.

In organizing such a business, corporate identity plays a very important role, which is expressed in small details. In order to give the center a general style direction, it would be wise to order T-shirts for all the staff involved in organizing the holidays. This serves as additional advertising for the company and allows guests to quickly find their way around the event where the studio employees are located.

In addition to a creative approach to completing tasks, employees must have a good understanding of the client’s psychology. After all, in this business the most important thing is to correctly understand in what style the client wants to see his holiday.

Also, the staff must have a pleasant appearance and excellent communication skills. This will allow them to quickly establish contacts with customers by identifying the need.

• creativity of thinking;
• communication skills;
• ability to understand people;
• stress resistance.

Besides these personal qualities Of course, experience in this field and professionalism are required. In accordance with the selected range of services that you plan to implement in your project, you will determine a list of professional skills that the employee must have. These include the ability to work in graphic editors, the ability to compose advertising texts and slogans, work with promotion on social networks, etc.

To start a business, it will be enough to hire several managers who will supervise projects. Narrow specialists can be hired from outside. This will allow you to reduce salary costs and gradually develop a base of professionals with whom you are comfortable collaborating. Subsequently, as the business expands, it will be possible to invite these specialists to your staff.

Equipment purchase

In addition to the equipment and furniture that are necessary to organize the office, you will need to buy equipment for holding events.

This list clearly depends on the selected event. For example, if your main specialization is weddings, then you will need:

• flower arch for holding solemn ceremony marriages;
• photo zone equipment;
• artificial flowers;
• mat for the “young”;
• attributes for an outdoor ceremony;
• musical equipment, microphones, etc.

If you want to focus your attention on children's parties, then you will need bright costumes, toys, and stationery for the events.

It is very important to constantly monitor fashion trends and purchase appropriate equipment and costumes in order to offer clients a truly high-quality and relevant service.

Marketing plan

Considering the high competition in this segment, advertising needs to play a large role.

To attract customers, standard methods are suitable:

• creation and promotion of your own website;
• promotion of the center through social networks;
• partnership programs (kindergartens and schools, photo studios, children's stores);
• advertising on radio and TV;
• outdoor advertising.

A powerful marketing strategy will quickly build trust and increase awareness.

You should not rely on the effect of “word of mouth” in the first year of work. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult aspect is maintaining interest rather than attracting it.

Pay great attention to bright and creative signage. Remember that creativity is the key to success in your business. Therefore, the sign itself should already speak about the level of the agency and its potential capabilities.

In order to enter the market, you may have to hire an experienced specialist in the field of service promotion, who will engage in advertising through social networks, organize advertising campaign through external billboards, advertisements in transport, etc.

Video. Startup agency for organizing events

Financial plan

This part of the document is compiled last, after the business format has been determined, the market has been researched and a SWOT analysis has been carried out.

All this data allows you to clearly draw up cost estimates and decide how much equipment and material you need to purchase to implement your business idea.

This section should contain the following items:

• description of funding sources;
• profitability calculation;
• cash flow forecast;
• identification of risks.

We plan investments and expenses

In order to open an agency for organizing holidays in a metropolis, you will need at least 500 thousand rubles.

The cost estimate can be presented as follows:

• registration of an enterprise - 5,000 rubles;
• rental of premises - 300,000-400,000 rubles per year;
• repairs - 50,000-60,000 rubles;
• utilities - 1800-2000 rubles monthly;
• office equipment - 60,000 rubles;
• equipment - 100,000-200,000 rubles;
• advertising – 100 thousand rubles.

Income

If everything is clear with the expense item, then the part with calculating income causes certain difficulties for many beginning entrepreneurs.

It is important to correctly assess the price of the service provided in order to maintain competitive positions, not reduce profitability, and at the same time attract customers.

Consider some seasonality of this business, which can significantly affect the agency’s profitability. Seasonality allows you to vary the price tag.

So, during the New Year holidays, wedding season, March 8, the price for services can be twice as high as during the rest of the period.

Be sure to develop a loyalty program that will allow you to develop a base of regular customers. This is especially true with large customers who contact the agency to order corporate events, organize conferences, etc.

A discount can also be provided to clients who order the service 3-4 months before the appointed date. This will allow you to correctly schedule your work and prepare for the event.

In the first few months, the agency will carry out no more than 3-4 orders.

The average bill for 1 order is 30-50 thousand rubles.

With a well-developed marketing strategy and high professionalism of employees, the studio’s workload with orders in 6-8 months can increase 4-5 times.

Therefore, by the end of the year, the agency will be able to achieve an income of 800-900 thousand rubles per month.

With a planned income of 1 million rubles, the average payback of the project is 6-8 months.

The advantage of this business is the absence of profit margins, which is why the agency is characterized by high profitability - about 65%.

Over time, you can expand your staff, explore new areas and introduce new types of services. At the same time, there will be no need to expand the office, purchase new technology etc.

Video. Business of organizing holidays

Today, to celebrate an anniversary, wedding, birth of a child, or christening, people are not satisfied with just a feast.

The soul requires something unusual, memorable for a lifetime. In addition, sometimes it’s a good idea to show off. Organizing everything is not easy or cheap.

Therefore, they began to resort to the services of professionals. Event management agencies have gained widespread popularity. That is why this type business is very interesting for entrepreneurs. It is necessary to more carefully cover all the main aspects characteristic of this field of activity.

What do you need to remember when opening an event planning agency?

The business plan of such an organization is quite simple. First you need an office. This is the face of the future agency. It can't be boring or standard. The office should demonstrate that they work here creative people, capable of turning life into a holiday. You also need to approach the selection of personnel correctly. Sometimes the toastmaster at a wedding inspires horror, and the clown in a children's restaurant makes you sad. It shouldn't be this way.

Before you open a holiday agency, you will need to prepare and do a lot of things. For example, you need to purchase equipment: musical equipment, projectors, screens, decorations, etc. You will have to buy vehicles. And these are additional costs.

Much will depend on the model vehicle. It would be nice to brand it with the organization’s logo and some funny picture. It would be an excellent option if all of the above can be rented profitably.

Promotional activities and registration

You need to be prepared for the fact that there will be expenses for advertising and marketing, since the competition in this market is quite serious. You will also need to register your business. As an organizational and legal form, you should choose LLC.

This choice is the most optimal, since there will be many companies and corporations among regular customers. The entrepreneur will also need to select a certain type of taxation. You will not need any licenses or specialized documents to open an agency for organizing holidays.

A business plan should be planned carefully

Before you open yours own company, you need to plan all income and expenses on paper. This is the main part of a business plan. First you need to make a list of services that the agency will provide. For example, organizing celebrations such as birthdays, children's parties, weddings, off-site corporate events, skit parties, etc.

Each service implies a specific scenario for the holiday. In addition, for each item a list of everything necessary is compiled. For example, a banquet hall, a hall with a stage, transport, balloons, doves for a wedding, floral decoration, musicians, actors, costumes, photo and video equipment, etc. Thus, an approximate estimate for each type of event will emerge, at least “ from start to finish."

It will be useful to analyze how busy this market is in the city in which the holiday organization agency will open. The business plan will need to be supplemented if new ideas arise.

Business premises

How to organize an agency for organizing holidays so that it brings the most high profits? This is only possible if you choose the office location wisely.

It would be better if it was the business center of the city. Business centers with many offices are concentrated there (and these are potential customers of the agency’s services), shopping centers with huge traffic of possible private customers.

Such areas usually have good transport links, meaning it will be convenient for clients from other parts of the city to get there.

The office should consist of several rooms. The meeting room should be decorated creatively and expensively. The office for managers may be simpler (this is a back office), but it should be comfortable for work. And, finally, a room for rehearsals, setting up equipment, preparing a phonogram, etc. This is the minimum. After all, the director and accountant may initially share an office with managers.

Purchase of furniture and all necessary equipment

For the office you will need furniture, office equipment, computers, laptops, and stationery. This is in addition to the special equipment described above. The staff you will need is an accountant, a sales manager (one or more), a creative manager (one or more), and a designer.

It is important that the sales manager is a master of negotiations, knows how to talk with any clients, and is a charming and smiling person. He must form and constantly replenish and adjust the client base. Then he will not forget to congratulate you on your birthday, New Year, and housewarming.

It would be nice to know when the birthdays of children and beloved nephews are, to remember even the most unexpected occasions for holidays of all profitable clients. The rest of the employees, such as actors, musicians, waiters, cleaners, of course, do not need to be hired on a permanent basis, but rather use their services from time to time.

The site will be able to increase profitability

To increase the income that the holiday organization agency will bring, the business plan must be supplemented with paragraph detailed description advertising activities. In addition, it is necessary to familiarize the client with the full range of services provided by the organization. Therefore, you will need a website. Accordingly, there will be costs for promoting the resource.

It would be a good idea to advertise in the press, negotiate with the registry office so that they offer your services, and do mailings. You can hire a team of promoters who will distribute leaflets with information about the agency on the streets. As the agency grows, it is no longer possible to do without a marketer.

The main obstacle to starting a business is lack of money.

Thus, imagination is limited only by budget. After all, an agency can consist of two students who decorate the room with balloons and make the kids laugh in clown costumes. Or maybe a whole creative team that takes 500 people out into nature, organizes parachute jumps, a paintball tournament, fishing, bear hunting, and in the evening Elton John sings for them.

Also, the holiday agency business plan should describe the legal aspects of the company. Form of organization, charter, authorized capital, etc. You can invest in business with your own or borrowed funds. In Russia, banks do not lend to an entrepreneurial idea based only on a business plan. There are programs to support small and medium-sized businesses, but even there it is necessary that the company has been operating successfully for some time, and investments are expected in its further development.

The loan must be secured by something: the collateral is highly liquid and exceeds the loan amount by two or more times. Private investors also need guarantees. Plus, they tend to have higher interest rates. That is, it is easy to calculate how much you can count on in a given case. This is how an understanding of the project budget appears.

What expenses will an entrepreneur face?

It is worth summarizing what was described above and going into more detail about the costs. They will be needed for:

1. Renting premises. You will have to spend about 300 thousand rubles on this in a year.
2. Repair and Finishing work. You will need to spend at least 50 thousand rubles.
3. The purchase of all necessary equipment costs about 100 thousand rubles.
4. The salary of managers is about 400 thousand rubles per year.

Thus, it turns out that before opening an agency for organizing holidays, you need to collect an amount equal to at least 850 thousand rubles.

Should you expect big returns at first?

A business plan is a long and painstaking work that may need to be delegated to professionals and ordered externally. You can write it yourself, but you need to take into account some nuances. You will need advice from a lawyer, accountant, tax optimization specialist, realtor, experienced recruiter, marketer, media relations manager, designer. All these services cost money. In the case of an external order, all these costs are the problem of the contractor.

Event agencies have a distinctly seasonal nature. The peak occurs in the summer and early autumn. In winter, corporate events are often booked during the New Year and Christmas holidays. But as experienced entrepreneurs recommend, you should open your company in the spring so that you can have time to gain a client base.

At first, you shouldn’t even think about an income that will exceed 40 thousand. Only after a certain time, when the number of orders is large enough, can you count on a profit equal to 70 thousand rubles. Naturally, profitability will only increase. The payback of the business will occur in approximately two years of active activity.

We hope that this review helped to understand the question of how to open an agency for organizing holidays. In any case, success in all your endeavors and prosperity!

The main mission of the company is to hold festive events of any format and any complexity: weddings, birthdays, anniversaries, corporate events, New Year's events, etc.

A distinctive feature is that it belongs to a special segment of the holiday events market. Everything that is the result of the show and master classes is edible and very tasty. These are the delicacies that every person loves with all their hearts - chocolate, fruits, Viennese waffles and fragrant pancakes.

The company is focused on working with both individuals and organizations. In addition, unique show programs are in great demand among mass events, which are carried out by administrative authorities for city residents.

This is the type of business that you can start on your own and does not require large investments.

Starting your own business in this area, you gain a large number of opportunities:

1. You choose the size of the company and the scale of activity;
2. You can look for clients directly or collaborate with holiday organizing agencies;
3. It is you who determine the entire list of services, which can be constantly replenished or replaced;
4. You have a flexible work schedule, and you manage your own time and distribute business tasks.

The amount of initial investment is 497,300 rubles;

Payback period - 7 months;

Average monthly profit is 120,000 rubles.

2. Description of the business, product or service

The unique offer is wide range of services offered, which allows you to reach a large group of target customers. Bright show programs using sweet ingredients appeal to both children and adults. It is impossible to imagine a person who will remain indifferent to a fountain filled with excellent Belgian chocolate, or a huge tower of glasses that can be filled with either sparkling champagne or fruit juice.

Event organization services

The company will provide services in two areas: basic services and master classes.

The main services are organized show programs in which the client and his guests can only enjoy the sight and taste of the final result of the chosen service.

Master classes held during the holidays involve the direct participation of guests in creating a real work of art from pre-selected sweet ingredients.

Nowadays, people no longer want to remain passive observers of the celebration of life. Regardless of age category, every person wants to personally participate in the process of creating a delicious table. The table provides an approximate list of services and master classes:

Prepare a portfolio. Availability specific examples Your performance demonstrates to future employers that you can be trusted and maintains the impression that you have knowledge and experience.

• Record all the events that you helped organize. Take photos, save examples of invitations and client references that demonstrate your reliability and experience. Place it in a professional looking binder or folder. If possible, scan all materials so they can be emailed to potential employers.
• Prepare a professional resume that describes your education and experience. Be sure to list events in which you have participated as a volunteer, as well as your involvement in professional and student organizations of which you are a member.
• Write individual cover letters to accompany your resume, applying for each vacancy. There is no one-size-fits-all cover letter that will work for every occasion. Tailor your cover letter to address the customer's specific needs and describe how you can meet them.

home » How to earn » Where to start an event planning business? Agency for organizing holidays: business plan. How to open an agency for organizing holidays: documents and initial costs. Store of ready-made business plans - what you are looking for is already here