Early development center educational toys. ELC Promo Codes. Differences between ELC early development centers and other children's toy stores

ELC/Early Learning Center (ELC) is a well-known worldwide British chain of educational toy stores for children of all ages. Online Store " Early Development Center"(elc-russia.ru) in the Russian segment of the Internet invites parents to take care of their children and show them the brightness and beauty of the world with the help of a variety of toys: children's construction sets, musical instruments, creativity kits, board games and puzzles, and a million more suggestions on how to keep a child occupied without the help of tablets and computers that are now so accessible.

Early Learning Center specialists collaborate with child psychologists and professional designers who share a love for children, so ELC products are ideal for your little ones who are taking their first steps in understanding the world around them. In addition, on the site you can always find the most popular toys with superheroes from cartoons and comics. After all, your child is a little superhero, isn’t it?

Early Learning Center (ELC)- an online store of children's goods, the main assortment of which is educational toys. In order for a child to grow and successfully explore the world around him, the Early Learning Center has been trying for more than 40 years to successfully create wonderful, and most importantly, safe and high-quality children's toys. Only environmentally friendly are used for production clean materials, because the child’s health comes first. The ELC brand has already earned trust in the European market, and is now winning the hearts of children and their parents in Russia.

Did you know that:

• All ELC brand toys are tested on special equipment in the UK, in accordance with the latest rules children's health safety.
• When developing toys, the company collaborates with child psychologists and leading designers.
• You can play with your child in every stationary store, which is rarely available in other markets specializing in the sale of goods for children.

ELC Catalog

The online store offers a complete catalog of toys with colorful photographs and detailed descriptions.

Houses, clothes, strollers for dolls and baby dolls - in the section for girls; water weapons and radio-controlled toys - for boys. Rattles, diapers, baby monitors - for the tiniest clients. Swimming pools, games with sand and water, kits for young gardeners and novice cooks. Puzzles, board games, creativity kits with your favorite cartoon characters - all this and many other various products can be found on the pages of the ELC website.

Using a convenient store map, you can choose a toy for your child using list of skills developing the baby’s imagination, coordination, creativity, motor skills, thinking, self-confidence; communication and social skills.

On the site you can purchase not only toys, but also school supplies, decorations for holidays, in order to arrange the best and unforgettable party for your baby.

By purchasing a product in an online store, you save your time because you receive it delivered to your home, which is incredibly convenient when you have a very small child. If you have any questions, the friendly staff will be happy to advise you.

Give your child happy childhood with a sea of ​​impressions! ELC are toys that even adults want. Don't believe me? See for yourself.

Saving on purchases in the ELC online store

Promotions and discounts. In the online store you can visit the section where all the products that are currently participating in the promotion are presented. Using the site's functions, you even have the opportunity to choose the discount percentage that suits you best.

Promo codes. Using the Picodi website you can save double or even triple on the purchase of goods. Just go to the Picodi website and enter the store you need in the search - ELC. Then select the promotion you like and follow the link, or copy the promotional code - a set of characters, a secret code or a word, when you use it you get a discount from 30% to 70%.

Purchase using promo code ELC

To use a code copied on the Picodi website, you need to carefully read the terms of use of the code to see if it is suitable for the product you have chosen. If so, then feel free to go to the cart and immediately see the “apply code” window. Click on it and paste the code.

The online store elc-russia.ru presents products from the ELC (Early Learning Center) brand, well known throughout the world. The company positions itself as a world of bright, funny and unusual toys for children from birth to 8 years old. The main principle of the manufacturer is stated in the thesis “Development and learning through play, high quality and safety."

A little history

For over 40 years, Early Learning Center has been creating toys that promote the harmonious development of children. Today, the company's products are represented on the market in 22 countries. IN Russian Federation The network began operating in 2006, and is currently controlled by the Detsky Mir group of companies.

As of August 1, 2016, the network includes 44 stores with an average area of ​​100-120 sq.m., as well as an online store, closely integrated with all the company’s retail outlets throughout the country.

Over the years, the manufacturer's toy creation philosophy has remained unchanged: creating unique educational toys whose quality and safety are impeccable. Toys of this brand are produced in the largest factories in the UK, Denmark, Ireland, China, Spain and meet international quality standards.

Only high-quality and environmentally friendly materials are used in production. A team of quality control experts tests all toys using special equipment in accordance with regulations to ensure the health and safety of children.

How an online store works - main page

The first glance at the store’s website reveals the good taste of the developers and thoughtfulness in the arrangement of all elements.

Dynamic banners, catalog menus, selections of promotional offers, new products and Technical information clearly fulfill their task, namely: to attract the user to view products, and be sure to buy something for their children.

For those who want to participate in the bonus program and have discounts on goods, there are special offers - they are clearly marked.

It’s nice that the online store takes into account the preferences of different customers, offering selections of products through filters, such as the one below in the screenshot:

In addition, the online store actively offers social communication with its customers, and also collaborates with leading child psychologists and posts interesting articles about child development.

How to search for products in the catalog

To navigate through the catalog, a menu is provided in the form of a horizontal menu bar with automatically closing windows. Hover your mouse over the section name and in the structured drop-down list, select a suitable niche from the categories by topic, brand, type of product, child’s age, and also taking into account skills - the filters are already configured to show the products you need in the results.

The additional menu usually contains tabs with seasonal products.

If we go to the main section, then here we see something like an online store in a smaller form. All categories of the section are available for navigation, and there are also banners with promotional offers related to this niche topic.

In addition, on the section page you can use sorting options and filters to configure a more correct display of products. Sorting can be adjusted by the availability and popularity of the product, increasing or decreasing price, and you can also specify the number of positions on one page.

Move the sliders on the price range scale, check the appropriate values, thus selecting the desired filters.

The product card contains only basic information: name, image thumbnail, age rating and rating according to the number of ratings given.

For more detailed information about a product, follow the link to its page.

Product page

To view product overview, reviews, detailed specifications, learn about accessories and availability in retail stores, switch between tabs. If desired, you can download product certificates.

How to buy and place an order

Once you have made your choice, add the item to your cart using the “Buy” button.

After clicking, you will see a notification about adding a product in a pop-up window. If you need to view other categories and products, you can close this window without worrying that the products added to your cart will disappear somewhere.

You can always find the list of selected products by clicking on the “In your cart” button located at the top of the site on the right. By clicking on it, you will be redirected to the ordering page.

The registration process is quite simple. First, you should choose the one closest to your location. retail store, whose courier will deliver your order to your home (you may wish to pick up the goods yourself).

After activating the coupon, reload the checkout page to apply the possible discount. After that, fill out the personal data form (first name, last name, phone number and email address).

Choose a delivery option, of which there are three: courier service, self-pickup from the store, and self-pickup from a parcel pick-up point. Please note that depending on the store conditions, discounts applied or the total value of your order, sometimes even Express delivery may be free (the service is valid only in the capital and the Moscow region!

Choose a method to confirm your order - there are options for every taste and preference.

After checking your order to ensure that all data and selected services are filled out correctly, you can confirm your application.

The “Yes, I agree to the terms and conditions” button is required before you can place an order. If you do not check this box, the site’s “reaction” will be something like this:

Having agreed to the terms and conditions, we confirm your order, after which the page will reload and you will be provided with an order number, as well as a notification on how and where to receive your purchase.

Total found 62

Sort by --Select-- Price, cheap first Price, expensive first Discount

• Bright figurine of a frog. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. IN...

  580 rub.



A fun wooden toy with three characters. Place the bunny, cat and bear in the corresponding holes. Click on top and -Surprise.

1,150 rub.



Throw balls over the giraffe's head and watch them roll out of his feet. Which paw will the next ball hit? The designer of the toy is technology and design student Benjamin Elport. In collaboration with us, he developed a toy design that...

4,450 rub.



A wonderful ride for babies in the shape of a ladybug. Thanks to the convenient wheels, it can be easily moved in any direction. Helps your child develop a sense of balance and strength. The game is intended for children from 3 years old. Withstands loads up to...

4,150 rub.



The play set for boys is a magnificent pirate brig on wheels with an opening hold for storing treasures. Includes a crew of 4 pirates, a table, a chest and a boat.

RUB 4,990



Attach the frog using suction cups to the flat surface of the bathtub. Pour some bubble bath into her mouth, press the button and watch how happily the frog croaks and releases soap bubbles. Powered by AA batteries x 2 pcs. (purchased separately).

RUB 2,750



A wonderful fairytale castle that will become a favorite toy for any girl. Beautiful turrets, monograms, beautifully decorated windows and doors, pieces of furniture. The height of the castle is 40 cm. It is quite light. A child can easily carry it with the help of a comfortable...

RUB 3,790



Full speed ahead! Set of a locomotive with a tender and carriage, a sports car, a crossing, a station, six sections of rails and three men. The train will move if the driver is placed in the cab. for a more exciting game, you can purchase the "Railway with...

RUB 4,174 ・ 4,690 rub.



Give the mice a ride in their car, set the table for dinner - cheese, cheese, and only cheese! - and then take them down into a cozy hole. Includes a family of three mice and fun furniture that can be rearranged.

RUB 3,790



The magnificent board game "Bee Tree" is intended for children and adults! Can you pull out all the leaves without disturbing the bees? Each player turns the tree trunk towards him and pulls out one leaf. The loser is the one who ends up with...

1,750 rub.



580 rub.



The stroller easily turns into a Formula 1 car. The little pilot has a multifunctional steering wheel and instrument panel at his disposal. There is a horn, ignition, mirror, side lights and clutch lever! Using universal fasteners, it can be easily attached to a stroller or...

RUB 2,390



Bright figurine of an elephant. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. High...

580 rub.



Catch all the Martians of your color jumping out of the crater faster than the other player using a special hammer. Very interesting noisy fun game for 1-2 players. The toy encourages the child to achieve the result he needs, perfectly develops...

1,750 rub.



The child will be able to write and draw as much as he wants without getting dirty or transferring the paper! We bring to your attention a screen with magnetic chips, which is made in bright colors. Drawing tools are conveniently located in the recess on the side. Handle - Cro...

RUB 2,590



This musical interactive mat will be an excellent playground for your baby! A rug with the sounds of drums, violins, trumpets and pianos will not only bring pleasure to kids while playing, but will also contribute to their development and allow them to learn more about...

RUB 3,458 ・ RUB 3,800



This compact kitchen comes with everything you need to prepare delicious and healthy food. Let's feed the dolls and teddy bears together! And don’t forget to wash the dishes and hang them on hooks to dry.

RUB 2,995



Meet Monty the Monkey and his friendly car. Put Monty inside and roll the car around the room. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. Colorful toy encourages baby to crawl...

RUB 1,390



Two-story house with built-in furniture and realistic sounds of the doorbell, TV, telephone and stove. The set includes a family of 4 people and a dog. The child can play alone or with friends. Develops the child's imagination, increases the ability...

RUB 5,450



A fabulous play set based on the famous saga about the noble robber Robin Hood. 6 figures of men included. The lock doors open. Size 35x30cm.

RUB 3,450



A real electric guitar for a young musician! Put on stylish glasses, play the guitar buttons with the sounds of strings and at the same time sing into a real working microphone. Listen to acoustic and electric guitar sounds and five built-in melodies, plus...

RUB 3,190



A gaming development center with built-in toys is ideal for your baby. Includes: a keyboard with five funny melodies and animal sounds, a butterfly book, a mirror, beads, a sorter and a rattle. Thanks to its light weight and removable...

7,200 rub.



Bright figurine of a mouse. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. Height...

530 rub.



If you roll the drum on the floor, it lights up and music plays. By tapping on it, the child will hear a melody to which he will dance. By hitting it again, it will change the melody to a new one. The drum develops your child's visual, auditory and tactile abilities...

RUB 2,950



Your baby will never get bored in his high chair if you install this wonderful steering wheel on it. The sounds of the engine and signals, rear view mirror, speed switch, lights and 2 melodies will certainly attract his attention. Attach to surface...

1,950 rub.



Your baby will definitely like this bright play development center and give him a lot of positive emotions. Lots of fun stuff: balls, a spinner, levers, funny sounds playing, lights flashing. Includes 8 balls and a hammer. Develops muscle...

6,990 rub.



Jump on the trampoline and hear funny sounds under your feet! Excellent help for outdoor games indoors. Develops muscles and coordination of movements. For children weighing no more than 35 kg

RUB 5,990



Playing with the soft parts from which the caterpillar is assembled develops tactile perception and motor skills.

950 rub.



The child will be able to write and draw as much as he wants without getting dirty or transferring the paper! We bring to your attention a screen with magnetic chips, which is made in bright colors. Drawing tools are conveniently located in the recess on the side. Handle - Both...

RUB 2,590



Press the button and you'll hear a pre-launch countdown and the realistic sounds of a rocket taking off. The uppermost compartment of the rocket is equipped with dials and radar, the astronauts are located in it, behind the door of the main compartment of the rocket there is everything necessary for...

RUB 4,690



Excellent multi-level garage with a helipad, car elevator, gas station, car wash, ample parking, ramps and movable restrictive barriers. This garage is a real find for those who love their car...

RUB 7,450



Bright figurine of a giraffe. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. High...

580 rub.



The toy grows with the child. First, these are walkers, with the help of which the baby takes his first steps. Later it transforms into a scooter. You can turn the steering wheel, change gears, sound the horn and press buttons that turn on sounds. Required 2...

7,100 rub.



The soft elephant pyramid rings a bell and helps your baby develop motor skills.

RUB 1,865



Bright figurine of a monkey. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. IN...

562 rub.



Build a pyramid. Place the ball in the frog's mouth and watch it roll down! You can launch the balls one at a time, or you can launch all three: let them catch up with each other! One of the balls glows. The toy develops attention and research skills. The height of the pyramid...

RUB 2,550



Discover something new on every side of the toy. Touch the glowing electronic drum, hear the names of numbers, shapes and colors, turn gears, watch beads roll and open doors to find a frog. Every ra...

RUB 5,690



Multifunctional house with toys for the little ones. Includes: tent, 4 multi-colored balls and Stuffed Toys in the form of fruit. The play tent encourages your baby to move. Teach your child the names of animals and colors. One side of the tent has a window...

RUB 4,690



Bright figurine of a cat. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. Height...

580 rub.



A wonderful ride for kids in the shape of a tiger cub. Thanks to the front articulated wheels, it moves easily in any direction. Under the seat there is a convenient “trunk” for small toys. Helps your child develop a sense of balance and strength. You...

4,150 rub.



Lots of enticing sound effects. The “roast” sizzles in the frying pan, the kettle “boils”, the stove handles click. Lots of activities for little inquisitive fingers. Inspires to play cook and promotes speech development. Operates on 2 AA batteries.

RUB 2,450



Meet Max the mouse and his scooter! The character's legs, arms and head move (click) and the colorful toy is great for developing your child's fine motor skills and imagination. Convenient to hold with a small hand. The height of the figurine is 12 cm.

RUB 1,390



Helps you learn to dress yourself. Develops fine motor skills. Let Ollie and your baby live according to the same routine: he will dress him in the morning and undress him in the evening to put him to bed.

RUB 2,590



This sorter is great for motivating crawling and first steps. Consists of three brightly colored shapes for sorting.

1,450 rub.



Wonderful durable walkers with light and sound will help your baby take his first steps. A removable ring with wheels that can be rotated, with a book for leafing through, various interesting buttons and a bunch of other interesting things. Over time, the baby will learn...

6,900 rub.



Classic pyramid of ten cups. They are placed one on top of the other, inserted into one another. Great for sand and water play. There is a number on the bottom of each cup, which will help your child learn the basics of counting. The toy encourages your child...

870 rub.



Helps you learn to dress yourself. Develops fine motor skills. Let Lily and your baby live according to the same routine: he will dress her in the morning, and undress her in the evening to put her to bed.

RUB 2,590



Roll the funny frog in front of you, press the button on the handle, and watch a stream of soap bubbles burst out of it. Increases the ability to think, create new images, fantasize; develops the baby's visual and tactile abilities. In order for the weight...

RUB 2,950



The fairies turned an old shoe into a magic house. As soon as you ring the doorbell, the bells begin to glow. The tongue of the boot opens and turns into a slide. Includes: furniture, three fairies, a gnome and a caterpillar. The toy increases the child's ability to think, ...

RUB 5,490



Walk or jump along the numbers and tracks: you will hear funny sounds and see flashing lights. Develops mobility and balance, helps to learn numbers and colors. Characteristics: Material: high quality plastic. Size: length 160cm, width 30cm. Works...

RUB 3,650

Early Learning Center is a world-famous brand that has been creating wonderful educational toys for kids for over forty years. And since 2006 it has its own representative office in Russia.

Today elc-russia includes Early Learning Centers in 16 cities + an online store, which presents products not only of the Early Learning Center, but also of others famous brands, such as Fisher Price, Snubnos, ABC, Auldey Toy Industry, Baby Art, Bauer, Disney, Hap-p-kid, LEGO, Mega Bloks, Play-Doh, Philips Avent and many others.

Ethical principles and values ​​of the company:

• Refusal of corruption and unfair competition.
• Trust of customers and partners.
• Openness, transparency and honesty.
• Impartiality and objectivity.
• Respect for people.

musical toys in the elc online store

Assortment of educational toys

• Toys for babies, boys and girls.
• Diapers and other products for babies.
• World of heroes and constructors.
• Everything for school, development and creativity.
• Holiday decorations.

Additional site features:

• Selecting products by category, child’s age, brand, or acquired skill.
• View promotions, new products, bestsellers and products from TV advertising.
• Installation of various filters (price, brand, gender, age, etc.).
• Order tracking.
• Reading articles about child development and recommendations from psychologists.

Discounts and promotional codes

• Permanent 5% discount on the entire range.
• The entire month the child is born - 15% discount on ELC products.
• Participation in closed sales.
• The latest information about all new products and special offers.

In a word, ELC has especially advantageous offers for absolutely everyone – for retail buyers, wholesalers, and partners.

The main part of short-term shares can be divided into the following:

• Discount on thematic selections (bestsellers, summer collection, etc.).
• Discount on toys of a certain brand (for example, LEGO).
• Discount on an entire category (toys for boys, wind-up toys).
• Three for the price of two, two for the price of one, etc. (you will receive a product with a lower value as a gift).
• Separately on the list is the “Sale” category.

You can also use the promo code ELC if you have one. You can find a working code on the website of the discount service Promocodes.net. Enter it into your cart - and if you have fulfilled the terms of the promotion correctly, the purchase amount will be recalculated with a discount.


Thus, the ELC online store has a huge selection of high-quality educational toys and other products for children from the most advanced brands. And all this at affordable prices thanks to a smart pricing policy!

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