I present to your attention detailed business cafe plan. An example with calculations will help you determine the data for opening a cafe.

Capital investments: 2,800,000 rubles. It is planned to attract credit funds in the amount of 3 million rubles for a period of 5 years at 20% per annum.

Average monthly revenue: 2,160,000 rubles

Net profit: 360,000 rubles

Payback: 8 months

Summary

The essence of the project: organization of cafes Catering with a pleasant and cozy atmosphere, a place for everyday relaxation, breakfast and lunch breaks during the working day, dinners, festive banquets, celebrations, and significant dates, designed for the consumer class with an average and low income, offering its visitors dishes of European and Russian national cuisine and a wide selection of alcoholic and non-alcoholic drinks, located in the administrative and business district of the city. The method of customer service is self-service.

Model: a room of up to 150 m², divided into 3 zones, equipped with a bar counter, designed for 15 tables, 5 tables in each zone; kitchen; toilets.

Organizational and legal form: limited liability company (necessary for the possibility of trading alcoholic beverages).

Type of taxation: UTII

Schedule: from 9.00 to 21.00 - weekdays, from 11.00 to 24.00 - on weekends. When conducting mass events Working hours are negotiated with customers.

The target audience: people with low and middle incomes, from 18 to 60 years old, office workers.

Project start date: __ _____ 202_.

The degree of success of the project to open a cafe is assessed as medium-high, however, the final assessment highly depends on the location and the presence of potential competitors in the establishment’s area of ​​operation.

The project implementation strategy used is applicable to any region Russian Federation.

General provisions

Objective of the project

Making a profit through the provision of catering services - the sale of home-cooked dishes and purchased products; organizing and holding wedding celebrations, birthdays, anniversaries, graduation ceremonies, corporate events, memorial dinners; trade in take-away dishes.

Registration, required permits and licenses

• Certificate of registration of a legal entity
• Permission to organize a catering establishment in this premises
• Technical report for the premises, including: BTI plan, explication of the cafe premises, drawing of engineering and communication networks, architectural plan of the premises.
• Certificate of acceptance of GPN
• Permission for the production and sale of public catering products
• License to sell alcohol
• Cafe sign registration
• Documents on registration of cash register equipment
• Agreement for security of the cafe premises with private security (required to obtain a license to sell alcohol)
• Certificate of commissioning/commissioning of security and fire alarm systems

In case of changes in the layout of the premises and changes in the facade of the building, reconstruction projects are drawn up, all changes are reflected in the documents and are agreed upon by Rospotrebnadzor, DEZ, the prefecture, the fire inspectorate, and the urban architecture service.

OKVED codes to carry out activities:

• 52.25 – “Retail trade of alcoholic beverages”;
• 52.63 – “Retail trade outside the store”;
• 55.30 – “Activities of cafes and restaurants.”

Before starting activities, it is necessary to notify Rospotrebnadzor and the local committee for consumer market.

Location

The location of the cafe should be determined according to the following criteria:

• The first or second line of houses, the presence of good pedestrian approaches to the cafe building.
• Distance from other points fast food.
• Proximity to office buildings, manufacturing companies, and (if possible) residential buildings.
• Availability of parking and good access roads for vehicles.
• A separate building (a necessary criterion for the sale of alcoholic beverages).
• Availability of sufficiently allocated electrical power, water supply, sewerage, ventilation, heating.
• Condition of the premises (whether major repairs are required).
• The presence of one or more spare entrances.
• Availability warehouse and the possibility of unimpeded access for vehicles.

Of course, it is impossible to meet all of the specified criteria, but if possible, you need to get closer to the greatest number of them. You definitely need to find out what was previously in this building. It is possible that the premises may obviously have a bad reputation among people.

Production plan

Personnel plan

Management personnel

• Cafe manager, responsible for the work of all staff, solving organizational and personnel issues, determining the menu and work schedule taking into account attendance - 1 person
• Accountant – 1 person (part-time employment possible)

Staff in the hall

• Bartender – 1 person
• Cashier – 2 people
• Distribution workers – 2 people
• Cleaning lady – 2 people

Kitchen staff

• Cook - 2 people in 2 shifts. Each cook is responsible for one or another type of dish.
• Dishwasher – 2 people

The work of cashiers, distribution workers, and cooks is carried out in 2 shifts according to the “every other day” scheme.

Personnel selection is carried out taking into account the following requirements:

• At least 1 year of experience in catering establishments
• active life position
• conscientiousness, discipline, honesty

The form of remuneration is fixed, with the payment of bonuses for the preparation and conduct of various events, for fulfilling and exceeding the sales plan, increasing the average purchase price - in order to stimulate staff motivation.

Furniture, equipment and inventory

Furniture and equipment in the hall(based on room area up to 150 m²):

• tables: 15 pcs.
• chairs: 24 pcs. + 4 spares
• sofas: 9 pcs.
• corner sofas: 9 pcs.
• bar counter: 1 pc.
• bar stools: 6 pcs.
• rack for drinks in the bar: 1 pc.
• paintings on the walls: 12 pcs.
• mirrors: 3 pcs. in each zone
• plasma panels: 6 pcs., 2 in each zone
• hanger stands next to tables: 15 pcs.
• wall lamps to give the environment a more cozy, homely atmosphere: the quantity is calculated based on the length, width and height of one work area and the presence of ceiling lighting. Based on the total S - 150 m² (including kitchen, 2 toilets), with a ceiling height of 3 m, the number of lamps - 25 pcs., with W - 150 W.

Kitchen tools and equipment

• Electric stove – 2 pcs.
• Combi steamer – 1 pc.
• Oven – 1 pc.
• Grill cabinet – 1 pc.
• Microwave oven – 1 pc.
• Pancake machine – 1 pc.
• Food warmer – 1 pc.
• Cutting table – 2 pcs.
• Coffee machine – 1 pc.
• Deep fryer – 1 pc.
• Electric kettle – 2 pcs.
• Vegetable cutter – 1 pc.
• Knives – 4 sets
• Cutting boards – 4 sets
• Mixer – 1 pc.
• Slicer – 1 pc.
• Meat grinder – 1 pc.
• Electronic scales – 1 pc.
• Hood – 1 pc.
• Water heater – 1 pc.
• Refrigerator – 1 pc.
• Dishwasher – 1 pc.
• Sinks – 2 pcs.
• Boxes for storing vegetables and fruits

Non-production base

• Food trays – 60 pcs.
• Dishes - based on: maximum number of seats + 10% for battle and loss
• Napkins
• Towels
• Dryers for the toilet – 4 pcs.
• Computer – 1 pc.
• MFP – 1 pc.
• Washing machine for washing staff uniforms – 1 pc.

Bar equipment

• Coffee machine – 1 pc.
• Coffee maker – 1 pc.
• Electric kettle – 1 pc.
• Blender – 1 pc.
• Juicer – 1 pc.
• Mixer – 1 pc.
• Ice generator – 1 pc.
• Refrigerated display case – 1 pc.
• Freezer – 1 pc.
• Bar processor – 1 pc.
• Salad bar – 1 pc.
• Toaster – 1 pc.
• Ice crusher – 1 pc.
• Barware - for 20 people.

Space design

The area of ​​the premises is from 140 to 150 m², based on the requirements to provide 1.6 m² per visitor (maximum number of visitors - 60 people). The hall is divided into 3 zones by portable partitions with a passage width of at least 1.2 m to create a more comfortable, confidential atmosphere. The bar occupies 6 m². 2 toilets – 10 m². The remaining area consists of the kitchen and storage area.

Approximate floor plan

Supply of products and raw materials

To ensure an uninterrupted supply of necessary products, it is planned to conclude agreements with regional farms(on delivery terms) having certified products; wholesale warehouses; bakeries and confectionery shops.

Financial plan

The costs of organizing a cafe will be divided into one-time and periodic.

One-time costs

• Registration and paperwork
• Necessary repairs and changes in room design
• Purchasing furniture
• Equipment purchase

Recurring costs

• Rent, utility costs
• Wage
• Tax deductions
• Contributions to extra-budgetary funds
• Purchasing Products
• Purchasing consumables
• Advertising expenses

Planned volume of visits

It is planned that the daily number of visitors to the cafe will be 280 people per day. The approximate workload for the cafe's opening hours will look like this:

It is planned to hold public events in the cafe at least 5 times a month for an average amount of 100,000 rubles.

Project payback period

Taking into account the monthly costs, which will be estimated at a total of 1,800,000 rubles, the break-even point (TB) can be considered the time when the profit begins to amount to at least 2,150,000 rubles per month. This value can be determined by the following calculation:

The payback period (PA) is determined by the formula:

CO = One-time costs / monthly profit

Monthly profit (MP) is calculated using the formula:

MU = monthly income (MU) – monthly expense;

ED = daily income * 30 days.

________________________________________

Daily income = 72,000 rubles

ED = 72,000 * 30 days = 2,160,000 rubles

EP = 2,160,000 – 1,800,000 = 360,000 rubles

CO = 2,800,000 ( one-time costs) / 360 000 (monthly profit) = 8 months

The size of the average check is a seasonal value, since in the warm season the order of cold appetizers and soft drinks increases, in winter visitors prefer hot dishes, and the consumption of meat and fish increases.

Market analysis, marketing strategy

Industry Analysis

There is huge competition in the catering industry these days. The share of cafes prevails in the total number of such establishments, which can be seen in the infogram below. Therefore, when choosing the location of an establishment, one of the most important factors– this is the presence/absence within walking distance (up to 500-700 m) of other establishments of a similar plan.

Competitive Analysis

It is necessary to study the number, condition of the premises and methods of promoting competing cafes, their menus, to identify strong and weak sides. Restaurants can also be considered as such; fast food outlets; kiosks selling baked goods.

Marketing strategy

First of all, the visitor pays attention to the external design of the cafe, its name, and then to the atmosphere inside the establishment. It is assumed that the cafe should attract visitors with inexpensive prices; quiet, calm environment; quality of prepared dishes; attentiveness of the staff; fast service, free Wi-Fi network to access the Internet.

It is also planned to hold events such as:

• Free coffee or tea for breakfast when ordering over 200 rubles.
• 20% discount on order value upon presentation of 3 receipts for previous service.
• Free box of champagne upon receipt of an order for a gala event in the amount of over 120 thousand rubles.

Various musical groups will be invited from time to time to host evenings.

In the evening, guests will be offered a “dish designer” service, where everyone can create a dish for themselves from a choice of ingredients.

Risk analysis

The final performance indicators of the project may be influenced by the following factors:

• Incorrectly chosen concept of the establishment. Eliminated by conducting sociological surveys of visitors with the possibility of making proposals for the work of the cafe; analysis of the target audience and quick adaptation for a different style.
• Lack of reputation of the establishment. It is developed by carrying out the correct marketing strategy.
• Fewer number of visitors compared to planned. It can be eliminated by expanding the marketing strategy and increasing the range of products offered.
• Increased costs compared to planned. It can be eliminated by maintaining strict control over expenses and keeping strict records of the receipt/expense of products. It is also possible to use semi-finished products while simultaneously reducing the number of cooks.
• Poor service and quality of food. Eliminated through careful selection of candidates for the cafe staff; control of the work of all personnel; control over the quality of products and their expiration dates.
• Unstable political and economic situation in the country. It is reduced by concluding long-term contracts with domestic product manufacturers.
• Increase in taxes for small and medium-sized businesses. Not expected in the near future.

Project efficiency

A financial and economic analysis of the project to organize a cafe allows us to conclude that this business plan can be implemented with a high level of efficiency. Currently, there is a favorable general background of threats to business, which began to level off after the introduction of economic sanctions against Russia.

Demand for catering services is consistently high, and food price fluctuations have decreased to within acceptable limits. If the cafe satisfies the qualitative and emotional needs of customers, quantitative risk factors are significantly reduced. This allows you to count on constant visits to the cafe target audience, increasing profits as the establishment develops and the range of dishes offered expands.

A step-by-step guide and expert advice for those who are planning to open a cafe, but have no idea where to start, how to decide on a concept, choose a premises, get a guaranteed flow of visitors and conduct an effective advertising campaign.

Opening your own cafe is a profitable business, but difficult and financially expensive. Here it is necessary to take into account a large number of factors on which the success of the business will depend. This applies to both the choice of location and the concept of the cafe. And opening such an establishment can cost about $100,000 plus $20,000 in monthly expenses.

The main advantage of the cafe is that it is a universal establishment. People go there to eat at lunchtime, relax with friends on a day off, or celebrate some significant event. Accordingly, the cafe menu should be varied and in different price categories - unless, of course, the target audience is only wealthy people.

How to open a cafe, what is needed for this and what main factors should be taken into account will be discussed in detail in this article.

Basic steps to start a business

In order to open a successful and profitable cafe an entrepreneur will need to go through 9 basic steps.

1. Register the business and complete the necessary package of documents.
2. Find a suitable premises, buy it or rent it.
3. Decide on the interior of the establishment, its style, design, concept, as well as renovate the premises and buy furniture.
4. Purchase all the necessary equipment for the staff and visitors of the cafe.
5. Decide on staffing.
6. Create a menu and cocktail menu.
7. Purchase the necessary products.
8. Conduct an advertising campaign.
9. Organize Grand opening cafe.

Each step requires attention and a lot of time. In some cases, you will have to additionally involve individual specialists, since some tasks will be difficult to complete on your own.

To get started successfully, you need to consider the following: marketing solutions. First, think over a voice presentation - a 36-second message that will tell for whom, why and why this establishment is opening and what competitive advantages are or will be in your cafe so that people come to you. This will become the company's mission and its raison d'être.

Galina Sagitova – marketer

To competently create a menu and cocktail menu, it is worth hiring an experienced chef. Therefore, even before the cafe opens, it is better to find it.

About the most important steps will be discussed in more detail later.

Cafe registration

You can register a business as an individual entrepreneur or LLC. Which form is better to choose can only be found out by comparing their advantages and disadvantages.

Advantages and disadvantages of individual entrepreneurs

Among the advantages it is worth noting:

• Quick registration (within 5 days) and a minimum package of documents for it.
• Small financial investments for registration - only 800 rubles.
• Possibility of working under a simplified taxation system.
• All income belongs to the individual entrepreneur.
• No mandatory accounting statements(You can do your own bookkeeping).

Disadvantages of IP:

• It is not possible to obtain a license to sell alcoholic beverages.
• Fixed contributions to extra-budgetary funds (for example, a pension fund).
• The entrepreneur is independently responsible for the obligations with all his property (i.e., in bankruptcy, the property is confiscated).
• Investors do not support the businesses of individual entrepreneurs.

Advantages and disadvantages of LLC

The advantages of LLC are as follows:

• There is no risk of losing all your property in case of bankruptcy.
• There are no fixed contributions to extra-budgetary funds.
• Possibility to cover current profit past losses (IP does not provide for this).
• Business support from investors (if necessary).
• You can obtain a license for the supply and sale of alcoholic beverages.

Among the disadvantages of LLCs, it is worth highlighting:

• Complicated registration process and collection requirements big package documents.
• Availability authorized capital(from one hundred times the minimum wage).
• The need for mandatory accounting reporting.

From all of the above, we can conclude that it is better to register a cafe as an LLC, since this form is most suitable for this business. However, what to choose, an individual entrepreneur or an LLC, is decided by the person himself.

And regardless of which form of management was chosen, after registration you need to receive several more documents:

• Permission from Rospotrebnadzor to place a cafe in rented or purchased premises.
• Permission from the fire inspectorate.
• A document confirming the establishment’s compliance with sanitary standards (issued by the SES).
• License to exercise retail(period - 12 months) and, if necessary, for the sale of alcoholic beverages.
• Activity patent (issued local authorities self-government of the region in which trading activities are carried out).

Moreover, before the cafe actually starts operating, it is necessary to notify Rospotrebnadzor in writing about the start of the establishment’s activities. This requirement is mandatory (regulated by Federal Law No. 294 and in accordance with Decree of the Government of the Russian Federation No. 584).

You need to notify Rospotrebnadzor again if for some reason your place of residence changes individual entrepreneur or cafe location.

Cafe location

Choosing a place to locate an establishment is a very important point, which requires comprehensive study.

First, when choosing a location, you need to take traffic into account. That is, how many people pass near the future cafe. Good traffic can be found near business centers, supermarkets, in the city center, at a bus or train station. Residential and densely populated areas should also be considered.

Secondly, it is necessary to take into account the chosen location. Study which establishments are located nearby, what they offer, in what range and at what prices. The collected information will help to offer future buyers Better conditions, attractive menu and affordable pricing policy.

Thirdly, rent must also be taken into account. The profitability of the cafe depends on how much will be spent on the premises. Ideally, the premises should be owned - then costs will be reduced to a minimum and limited to utility bills.

The location of a cafe is a combination of factors that must be met in order for a coffee shop in a particular location to be profitable, in demand, interesting and enjoyable for the owner himself.

The fundamental factor is the traffic of solvent people who are able to purchase the product that the cafe offers and understand what kind of product it is. For example, you can compare the audience. For example, take a market in a village with a population of 50,000 and some shopping and entertainment center in the center of Moscow. These are completely two different audiences.

The second factor is knowledge about the product. If we are talking about a village market, where people think about instant coffee and nothing more, then, accordingly, the understanding of what to pay more for is less in people’s heads. If we talk about Moscow, then people there are already accustomed to this product and the potential that a person will actually buy a quality product is much higher and will pay more for it.

And the third is the number of people who can appear in this place. For example, before opening a new coffee shop, we study in detail the place where we want to locate it. We do the financial analysis on all factors that affect the profitability of a cafe located in a particular location. That is, firstly, we consider the traffic of people - how many people pass in 1 hour 2-5 steps from the facade of the cafe where it is planned to be located. This number must be at least 500 people, but often this number must be more than 1,000 people.

The next step is to analyze competitors. That is, we are looking at all those who are located somewhere near the place where it is planned to open a cafe.

This is how we make a forecast that allows us to determine the profitability of the cafe.

Alexander Voevodin is the founder of the international chain of coffee shops “My Coffee”

Rent of premises and its arrangement

Having decided to open a cafe, you need to decide whether the premises will be rented or purchased.

The rental option is suitable for those entrepreneurs who have a fairly limited budget and do not have the funds to purchase premises. And the second option is applicable only if there is money for the purchase.

It is important to take into account that no matter whether the premises are rented or owned, there will still be repair costs. After all, it must comply with all sanitary standards. Accordingly, it should have a separate kitchen, bathroom, wardrobe and meal room for staff, a warehouse equipped for storing food, etc.

If all the necessary communications and premises are available, then you can limit yourself to cosmetic repairs. But this also involves large costs.

Regarding repairs, it should be noted that you should not hire the first construction team you come across. You need to study several offers and choose one that suits the price, timing and quality. Otherwise, you may overpay the actual cost of repairs.

You also need to understand that in case of repairs in a rental property there is always a risk. It lies in the fact that if some kind of conflict or unforeseen situation occurs with the landlord and you have to look for a new premises, then with a high degree of probability no one will return the money for the paid repairs. Therefore, we must try to invest the minimum in repairs, but not sacrifice its quality.

Before making repairs, remodeling premises, or installing various communications, it is advisable to visit the fire inspectorate and SES to consult on a particular issue. This will guarantee that the cafe will pass any inspection by the mentioned authorities and will comply with all current regulations and GOSTs.

What equipment is needed for a cafe?

The list of equipment for the establishment is quite extensive. However, it is not a fact that everything listed below will be needed in a particular case. After all, each establishment is individual, as is its menu, as well as the concept as a whole.

Equipment you will have to buy:

• Electric kettle, coffee machine and microwave.
• Electric stove for cooking.
• Water heater (useful for washing dishes during hot water outages).
• Refrigerators for storing food and drinks (most often, suppliers of beer or drinks provide refrigerators for storing them free of charge).
• Boxes for storing vegetables and fruits.
• Deep fryer for preparing dishes such as French fries, fried wings, etc.
• Pancake maker for making pancakes.
• Tables, chairs and sinks.
• Equipment for draft drinks (beer, kvass, mead, etc.) and a shaker for making cocktails.
• Kitchen electric scales.
• Hoods (for the kitchen) and air conditioners (for the hall).
• Food trays and utensils.
• Cutting boards, frying pans, pots, knives and other kitchen utensils necessary for preparing dishes.
• Musical equipment for the hall.
• Cash register, safe, calculator and other necessary office supplies.
• Computer and printer for the cafe administration for maintaining reporting documentation and accounting.

The list presented is not exhaustive. Each establishment has different equipment. Therefore, you need to focus solely on the menu and the scale of the cafe itself.

To choose the right equipment for your kitchen, you should hire an experienced chef. And to arrange a hall for visitors, it would not be a bad idea to invite a designer or restaurateur with experience.

Menu and cocktail card

It is extremely difficult to give any specific recommendations on the menu of the future cafe. Yes and in general outline It's hard to recommend anything. After all, each owner of such an establishment independently decides what will be offered to visitors. The main thing when drawing up a menu is to be guided by GOST R5076-95 “Public catering. Classification of enterprises".

In general terms, it is desirable that the menu include several traditional dishes known to domestic consumers. There must be salads, both with and without meat. Hot dogs, hamburgers, sandwiches are also better to include in the menu.

Don't ignore fresh baked goods, hot dishes, desserts, teas and coffee. The range of drinks should be varied - from traditional “Colla” to alcoholic cocktails.

The menu must have several types of ice cream. Especially in the spring and summer.

In general, it is quite simple to understand what menu should be offered to visitors. It is enough to study it from competitors and offer customers something better or even the same thing, but at different prices or with some nice addition.

Advertising campaign and grand opening

1-2 weeks before the opening of the cafe, it is necessary to launch a powerful advertising campaign to interest as many people as possible. To do this, you need to use all available tools:

• Distributing leaflets and posting advertisements.
• Advertise on local radio, television and print media.
• Advertising in public transport and at bus stops in nearby areas.
• Advertising on the Internet using your own website, contextual or targeted advertising, social networks and local web portals.
• Advertising in cinemas, nightclubs and other entertainment venues.
• etc.

That is, options great amount. And with their help you can attract the attention of a large audience of people who will come to the opening of the cafe.

On the opening day, it would be a good idea to hold a concert in the cafe or near it with various artists (you can even have local theatergoers, singers and comedians). Give visitors gifts and offer something special. A competition whose prize will be a certificate for the Nth amount of money or something material can attract a lot of attention.

From all of the above it is clear that opening a cafe is difficult, time-consuming and expensive. And if these difficulties discourage all desire, then, as an option, you can or. However, all the effort, time and money spent will pay off very quickly. The main thing at the initial stage is to draw up a clear business plan and competently organize the future business.