Dealer activity: features of earnings and possible risks. Offers from manufacturers to find a dealer How to become a representative in your city

Business– this is a fairly broad concept, which is why it can be realized in entrepreneurial activity Almost every person can do it.

If you don't have a lot of money to start your own business, it's worth exploring how to become a dealer to earn money by representing a large company on the market.

Entering this business is not so easy due to serious competition, but if you meet all the employer’s requirements, you will receive a good source of income for a long period.

How to become a dealer and what is it?

If you are interested in the profession of a dealer, then first it would be a good idea to understand what a dealership is, so as not to make serious mistakes at the work stage.

You must really assess your strengths and abilities before entering this business!

Who is a dealer and what does he do?

WITH in English word dealer (dealer) translated as trader.

This is a fairly broad concept, so dealers include traders in securities (currency pairs) on international markets, an official sales representative of a large company, an entrepreneur, and even a croupier who plays the game.

Most real chance to become a dealer– start collaborating with some large company (international or domestic), selling its products in your hometown.

As a dealer, you will perform a variety of responsibilities:

1. Popularize the product in your home region.
2. Provide customers with all information about the product and the manufacturing company.
3. Build relationships with representatives of different industries for better market coverage.
4. Convince customers to buy products from the company you represent.
5. Fulfill sales plans and bring profit to the company you work for.
6. Keep up with new products.
7. Organize exhibitions and other events that will help sell more goods, etc.

We will talk, first of all, about the dealership, as the official representative office of a large company. This is actually the same business, only with a number of special advantages.

If you decide to become a dealer:

• you can save significantly on advertising campaign, since it is taken over by the conglomerate that you represent;
• you will not have to hire many employees with whom you will have to share part of the profit; you can handle this work yourself;
• You will have the opportunity to organize your network in almost any region if you sell a quality product.

In general, we can safely say that this work is promising and profitable, if, of course, you have the necessary character traits to become a dealer.

What qualities must a dealer have to become a representative of a large company?

No matter how attractive this job may seem to you, you should remember that not everyone can become a dealer.

Looking for sales representatives, companies (especially if we're talking about about international corporations with billion-dollar turnover) put forward a number of requirements for applicants.

Conditions that must be met to become official dealer:

1. Be official to have more opportunities to promote the product.
2. Financial stability and success of an entrepreneur - losers and almost bankrupts have very little chance of becoming a dealer.
3. Have experience in business - cooperation agreements are concluded with young companies less often than with those that have their own history.
4. Have a “clean” reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in conducting business, a world-famous employer will not want to have such a representative.
5. Know what the corporation you want to represent does.
6. Offer several ideas about how exactly you are going to promote the product to the market.
7. Have the necessary technical base and infrastructure facilities (not all companies require this).
8. Be prepared to invest your money if necessary.
9. Possess next necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
10. Constantly grow and develop, have the ability to learn - many large companies constantly conduct courses and trainings for their dealers, attendance at which is mandatory.

As you can see, there are a lot of requirements, but they cannot be called too complicated.

If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.

How to become an official dealer and make good money from it?

Large companies became such because they constantly expanded and conquered more and more of the market.

One way to do this is to hire a number of sales representatives who would distribute the product in the regions.

If you like this type of activity, then you need to think about becoming an official dealer.

What documents are needed to become an official dealer?

Before you go to an interview in hopes of becoming a dealer, get all your documentation in order: constituent documents companies, existing contracts, etc.

If the interview goes well and you are hired as a representative, you will be required to present a number of documents.

Each company has its own requirements for documents, but in most cases the list looks like this:

Some of the papers will have to be notarized, but your future employer will tell you in more detail about which package of documents and in what form you need to present.

Serious companies issue certificates to all their official dealers.

You will present this certificate when offering a particular store/salon to take some product for sale or use.

This certificate does not have a single sample; it is issued by the company itself. The document may look different:

Where can a dealer look for employers?

The easiest way to become an official dealer is to look for vacancies on the Internet.

This can be done using the following resources:

• https://www.businesspartner.ru/poisk-dilera-optovika.html
• https://www.proizvoditeli-rossii.ru/ishhu-dilera
• https://dealeram.ru
• https://www.postavshhiki.ru/ishchu-dilera

Choose those sentences that interest you, make good resume and send it to the specified addresses.

You can do it differently: for example, you have and would like to become an official dealer in this company https://www.benata.ru/diler.html in your region.

This means that you should send your resume to a specific address, and you will look for other options if you are rejected here.

You, as a dealer, will be offered two options for cooperation:

By working capital.

Roughly speaking, you will have to meet some minimum sales and profit plan.

Dealers that do not cope with the task are usually terminated.

According to legal content.

You will become not just an official certified representative in a certain region.

You will become a person who must form your own dealer network to promote the product.

If your resume is of interest to the future employer, you will be called for an interview (by the way, it can also be conducted via Skype if the main office is located far from you).

How well you do in the interview will determine whether you get the job or not.

Your chances of becoming a dealer will increase if at the interview you:

1. Show awareness of the company’s affairs, its products, and turnover.
2. Suggest specific steps for your dealership.
3. Demonstrate confidence and ability to persuade your interlocutor.
4. You will look representative, as befits a dealer of a serious corporation.
5. Show exactly how you differ from other candidates for the better.

How to become a successful dealer?

If you do everything correctly, you can easily become an official representative of a corporation with which it is pleasant and profitable to work.

But it depends on your successful work how long you will last in this business and how much you can earn.

Here are some tips for those who want to become a successful dealer:

1. Choose wisely who you want to work for - sometimes the problem is not the dealer himself, but his employer.
2. The product you sell should not be too expensive, but at the same time be of good quality.
3. Choose in-demand products for dealership; there won’t be much demand for too exotic goods, which means you won’t earn much.
4. Build your client base and constantly strive to expand it.
5. Appreciate yours regular customers, which give you most of the profit, offer them small bonuses and benefits.
6. A successful dealer looks good, smells good, speaks well, smiles radiantly, and people like him.
7. Show moderate persistence when interviewing potential clients - without it, you can conclude profitable deals.

It is also very important to constantly learn and polish your skills, because without this you are unlikely to achieve great success in the dealership.

Is it possible to become a dealer without investment?

If you want to become a large regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money, which will go towards:

• purchase of goods;
• payment for storage facilities;
• staff salaries, etc.

In this case, investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will recoup these investments, and even in a short time.

But don’t get upset ahead of time, because you can become a dealer even without financial investments.

3 ways to become a dealer without financial investment:

Sales of goods.

In this case, the work is done according to the principle: first - products from the manufacturer, then their sale by the dealer, and only then - money for the manufacturer.

Many dealers work exactly according to this scheme.

Work to order.


Let's say you offered a product to a buyer. He selected several items and gave advance payment.

You place an order for the manufacturer, when he fulfills it, transfer the batch of products to your client, receive the rest of the money, and send it to the manufacturer with the deduction of your remuneration.

That is, in fact, you work without your own investments.

Official representative of the company.

A large company hires you to work as a dealer, but essentially you are... Sales Representative, who travels with price lists and product samples, offering all this to customers.

For successful transactions you receive a salary.

Are you determined to become a successful dealer?

Video about the features of the profession and about choosing a niche for you:

If you love working with people, have the gift of persuasion and are good at business, then you are absolutely right in what you think, how to become a dealer.

In this type of activity you will surely achieve success.

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How to become a dealer?

Contrary to popular belief, not only “business giants” can ask this question.

Many newcomers to the field of entrepreneurship would not refuse to have stable ground “under their feet” in the form of an experienced and reliable company, and to develop thanks to such support.

It is important to understand an essential detail: the dealer does not simply resell the goods of the employing company.

Its goal is to thoughtfully and efficiently present the products of the “parent” company, properly prepare the client base for the perception of the newly arrived product, and take care of the reputation and promotion of the brand.

Who is a dealer: detailed explanation

A dealer is an employee, often of huge corporations. The purpose of its work is to expand the sales market for products in new regional centers.

An uninformed reader may compare the work of a dealer with the activities of a speculative business. However, this opinion absolutely does not correspond to reality.

The dealer plays the role of an independent entrepreneur in the market segment entrusted to him: he purchases products from only one manufacturer at a price wholesale prices, and subsequently implements it without changing the brand.

At the same time, be sure to take into account all the subtleties marketing activities parent corporation.

The work of a dealer has some parallels with politics.

The leadership of a particular region can make independent decisions within their region.

However, regardless of the views and desires of local politicians, decisions on global issues necessarily coincide with national ones.

Likewise, the dealer chooses his own ways of doing business, but his marketing policy is necessarily subordinate to the “parent” entrepreneurial person

Behind last years the number of dealers in Russia has decreased.

First of all, this is due to the increase in the dollar exchange rate. Currency fluctuations are steadily leading to an increase in purchase prices for imported products.

To remain a successful player in the market or open your own dealership, in the current moment of economic instability, it is important to have certain qualities.

What qualities should an applicant for the role of a dealer have?

When submitting your resume to the human resources department of a potential job for a dealer position, you need to understand the key question: what do employers expect from applicants?

List mandatory requirements for dealers:

Experience in business activities.

Hiring a newbie is too risky.

Moreover, if we are talking about reputable companies that require guarantees and the proper level of work performance from the very first days.

Communication skills and high level activity.

A dealer is a very energy-intensive profession.

To perform his duties efficiently, the applicant must demonstrate the abilities of a “great speaker” in the process of negotiations with partners.

Also, the profession does not provide a clear work schedule.

Therefore, you must be ready to perform your duties at any time of the day or night.

Stress resistance.

One of the decisive factors in almost any job.

It’s not for nothing that applicants most often indicate this quality in their resumes in the “about themselves” column.

The work of a dealer will require even greater tolerance and self-control, because it is associated with constant emotional stress.

Special requirements associated with distinctive features sold goods.

At the same time, any peculiarities of doing business in the region where the future dealer operates are taken into account.

What could become such requirements?

The presence of an appropriate material base for placing goods, preparation of documentation for opening an LLC, decisions with sales points - all this can be taken into account by the employer.

Interest in potential employment.

This point seems self-evident.

However, it is just as important as the other factors listed above.

Enthusiasm sometimes plays a decisive role in the decision difficult situations work-related.

If you think you meet all of these points, be happy for yourself!

You have every chance to become a successful dealer and develop both your business and promote your employer’s products.

How to choose the right business area?

In order to become a dealer, you must choose an employer company.

To do this, first of all, you need to determine the market segment that you want to represent.

When choosing a business area, you need to start from personal experience and priority areas for your region.

There is another option: if you want to work with a specific company, you need to establish what its managers consider when expanding the geolocation of their business.

Let's look at the main potential goals:

Taking into account the features and specificity of the goals of the “parent” organizations, you should be thoughtful about the choice of the business area and company you represent.

Only a clear understanding of your goals and the experience to implement them will make your work as a dealer a success, not a failure.

The third option for determining your “dealer path” is to analyze your own capabilities.

For example, a legal entity with connections to the right market sales, points of sale, authority in the market, can claim to open a dealership of a world-class company.

If you don’t have such a solid “starter kit”, consider a more modest employer that offers support in the initial stages of business development.

How to become a dealer: 3 steps to the goal

STEP 1: Find an employing company

The first step to becoming a dealer is finding an employer.

In this process, it’s worth starting from your location, it’s also worth considering regional features business.

Instructions for finding an employer:

Decide on your business area.

Use one of the three options discussed in the previous section.

Analyze the competition.

Once the industry has been determined, analyze the market in your region for the presence of large representations of other top companies from the chosen line of business.

For example, if you want to represent the automotive business sector, analyze the automobile market of your city (federal region).

Suppose the selected region is “neglected” car brand"Audi". So a potential employer has been identified!

Contact the company.

After determining the organization whose interests you intend to represent, you need to contact the personnel department.

In practice, this is done as follows: you find contacts of the nearest representative offices of the organization in your country, contact them, and clarify the details of cooperation.

The second stage is contacting directly the main office + providing project documentation By .

The final stage.

If the employing company shows interest in you, representatives of the main (management) office will ask you to attend a meeting of responsible employees.

The main task of the potential dealer is to confidently present his business plan at this meeting.

After analyzing the possible expansion of business in your region, a final decision will be made.

On initial stage interaction, the potential dealer, to a large extent, demonstrates the skills of a marketer (effectively presenting his program for the development of the “parent” business in the region).

The second stage involves real actions to implement plans.

STEP 2: Registering a business

At its core, dealership activity is entrepreneurship.

It is very simple to explain - the dealer organizes his own separate enterprise through which he operates.

That is, a dealer is an employee who organizes a “work office” for himself and sets the rules for internal work in it.

The “paper” component of the process is .

Another form (for example, individual entrepreneur) is unacceptable.

Only a legal entity may be allowed to perform the functions of a dealer.

The dealer receives the status of a legal entity by organizing his own enterprise.

In its focus, it must correspond to the company represented. To do this, of course, the dealer must coordinate each step with management.

This is the only way the employer will be aware of the process of registering a representative business and will be able to control it.

To regulate the process, a cooperation agreement is concluded, which includes:

• approval of product supply routes;
• implementation plan + deadlines;
• product promotion plan;
• volumes of product purchases;
• basic description of the cooperation scheme.

Example of a dealer agreement:

Registration of an LLC is carried out in three stages:

1. The first stage: organizing the composition of the founders and accepting the charter agreement + opening a current account in the bank.
2. The second stage: submitting an application with all the necessary amendments to the Federal Tax Service, which will register the organization for tax purposes in the Unified State Register of Legal Entities (register of legal entities).

Third stage: practical implementation.

This includes renting space, hiring employees, organizing the work process according to the employer’s requirements.

After concluding contracts and registration legal entity, the dealer can begin selling goods on the Russian Federation market.

STEP 3: Sale of goods by a dealer

To ensure high-quality promotion of goods, the dealer can rely on the supplier.

The procedure for carrying out marketing campaigns is often described in the contract.

It is beneficial for every employer to help the dealer get comfortable with promoting products and properly organize the sales process.

At the first stages of supply and sales, the dealer can be assisted by a consultant who has more experience in relevant activities.

The dealer’s task, depending on the goals of the representative activity, may be:

• In working on the product distribution scheme across retail chains, i.e. direct participation of the dealer in negotiations with market representatives.
• In sales of goods through our own points of sale.
• In combined activities: selling goods through our own networks + organizing agreements with partners.

Choosing one of these interaction patterns is a key factor in determining your future responsibilities as a dealer.

Some more information about who a dealer is and how to become one in the video:

A dealer is a unique profession, a type of entrepreneurial activity that requires the “employee” to be fully dedicated and interested in his work.

Considering this as a springboard for making a smooth transition to independent entrepreneurship is not entirely the right decision.

Cooperation with a supplier as a dealer involves impeccable obedience to the statutory policies of the parent corporation, without any opportunity to realize one’s ambitions in full.

The path to success as a dealer is to be willing to represent someone else's product with the same care and dedication that you would use to produce your own.

Moreover, the dealer is an important person in any large corporation.

You will become part of a large team, you will feel support “behind your back”, but you will also receive high requirements to the quality of your work.

If you have no questions left, how to become a leader, but only more determination has increased, start acting right now!

Thanks to the support of his “big brother,” even a novice entrepreneur is able to conquer heights that seem unattainable at first glance.

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In almost every successful company There comes a time when it is necessary to expand the geography of sales in order to increase the number of consumers of manufactured products and make a profit. At this stage, the company initiates a search for a person who could perform the functions of promoting the product in a certain region of the country or abroad.

We are talking about a dealer - legal or individual who purchase the company's products at special conditions and at wholesale prices for subsequent sale at retail or in small wholesale. This is the so-called intermediary between the manufacturing plant and buyers (other intermediaries).

Taking into account the fact that the dealer is the largest wholesale buyer, he is given exclusive rights to the product, purchasing it with all kinds of discounts at the lowest prices.

Such conditions are beneficial, among other things, to the manufacturing plant, which, in addition to increasing volumes, also receives product representation in an undeveloped region, plus the opportunity to shift some of the important organizational issues to an intermediary.

Selection criteria

Cooperation with a large company presupposes that the dealer has the ability to withstand competition from other contenders for occupying this niche.

When choosing a dealer, companies pay attention to:

• presentation of the enterprise (photos, infrastructure, characteristics of activities, etc.);
• experience in this field and the presence of an established client base;

• region of residence (doing business) and knowledge of the situation in this region: knowledge of the region’s capacity in services and products; the concept of the component shares of the main sellers in the market; having an idea about the activities of competitors; having knowledge of key clients in the market plus maintaining contact with consumers on an ongoing basis;
• stability financial situation, readiness for investment (construction);
• availability of technical base and staff of qualified employees;
• interest in product promotion;
• favorable for potential clients location of infrastructure facilities, including proximity to major highways, convenient access roads, etc.

The standard period established for reviewing applications and making a decision varies from one to one and a half months.
If the decision in favor of one or another official dealer is positive, a dealer (service, distribution) agreement is concluded with the latter for six months (considered as a probationary period).

Opportunities for business efficiency

Representation of the manufacturer for the subjects of the dealer network means great opportunities used to ensure the efficiency and profitability of the business.

This:

• receiving discounts from list prices plus bonuses for worthy fulfillment of dealer obligations;
• guaranteed centralized delivery of goods to warehouses;
• additional training for service, sales and marketing specialists;
• participation in special leasing programs, including the opportunity to purchase equipment for service centers for leasing.

In addition, when carrying out activities, the dealer receives from the manufacturer full marketing, technical and advertising support (providing advertising products, technical literature, organizing exhibitions, etc.).

Required documents

If you are interested in an offer to become an official dealer of a manufacturer, you may be asked to prepare certain documents.

Namely:

• documents confirming the status of an independent legal entity in the proposed region;
• completed application form plus evaluation paper, where information about the enterprise, its location, sales, team and readiness to invest is indicated;
• business plan as part of working with the manufacturer, taking into account the above aspects.

These documents are usually sent to a representative of the dealer network development bureau. Next, the applicant will be provided with more detailed information related to the requirements for entities of the manufacturer’s dealer network, as well as a list of mandatory documents, the presence of which is mandatory for consideration of the application.

Start-up capital and availability of required infrastructure elements

There is no unambiguous wording for answering the question about the dealer’s startup costs. It all depends on the manufacturer and their requirements, the circuit used and the dealer’s own experience. For example, if you intend to become part of the dealer network of KAMAZ PJSC, you need to be ready to invest in maintaining working capital for the purchase of products. This is about 10-12 million rubles for cars and exactly the same for spare parts.

Even at the initial stage, it is necessary to provide 5 million (up to six months) and 12-13 million rubles over a period of one and a half years for the development of the infrastructure of the dealership center.

If you manage to agree with the manufacturer regarding the receipt of products for sale, you can avoid large investments and pay the company after you sell the goods.

However, the price with such a scheme will be an order of magnitude higher than if you paid the fee right away.

If you are ready to pay for the goods immediately, the amount of investment will depend on the volume of the purchased batch and the type of goods.

In addition, you will need to take care of the presence of the required elements of dealer infrastructure in the proposed region (taking into account the declared status).

You will need:

• a protected area intended for receiving and storing products;
• warehouses with conditions for loading and unloading;
• service center under management, ready to carry out all operations;
• sales and purchasing office space for staff plus a relaxation area for clients.

The type of activity under consideration has many pitfalls and requires certain personal qualities and fulfilling a number of manufacturer's requirements. At the same time, this is a very interesting and profitable activity, in which success can only be achieved with a competent and balanced approach.

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