Corporate face. Legal advice: registration of a company name. Similarities and differences with the trademark

The goal is to clearly express an individual company and the results of its activities (designations in accordance with the Civil Code of the Russian Federation refer to means of individualization).

Individualization means are designed to distinguish goods or services from similar ones, as well as to distinguish and distinguish manufacturers from competitors.

A necessary condition for the protection of means of individualization is the correct consolidation of one’s rights. Otherwise, the company becomes vulnerable and may seriously suffer from the actions of unscrupulous competitors (incur losses, lose its trademark and etc.).

Questions arise:

What specific means of individualization exist, and do they require any registration?

What happens when identical symbols collide?

Before answering these questions, let's note the difference between the means of individualization.

Personalization means:

brand name,
commercial designation,
trademark,
appellation of place of origin of goods (NCSP).

Brand name

Brand name– this is the designation under which legal entities carry out their activities (act in civil circulation). As a rule, it is this means of individualization that the company receives first.

Any brand name includes two parts– legal form and name (title) of the company. An abbreviated corporate name in Russian is allowed.

Example:

Full brand name - Limited Liability Company "Rul and Wheels". Abbreviated corporate name – LLC "Rul and Wheels".

In addition, you can have a company name (both full and abbreviated) in the languages of the peoples of the Russian Federation or foreign languages.

1) Brand name enshrined in the Charter and included in the state register of legal entities upon registration legal entity.

2) Fbusiness name is registered simultaneously with the registration of a legal entity with the tax authorities. No separate registration procedure is required.

3) Tax authorities do not check brand name for uniqueness (the existence of identical names is possible).

4) The right to this means of individualization terminates at the moment of liquidation of the legal entity or official change brand name.

Commercial designation

Commercial designation– a designation that is not a company name and is used to individualize (distinguish) trade, industrial and other enterprises.

Example:

Commercial designation – Auto repair shop "Steering wheel and wheels".

The owners of a commercial designation may be legal entities conducting entrepreneurial activity, and individual entrepreneurs.

1) Commercial designation not included in constituent documents and a unified state register of legal entities.

2) Registration commercial designation not required.

3) Exclusive right to commercial designation arises from the moment of its actual use.

4) The exclusive right is terminated if the owner does not use commercial designation continuously throughout the year.

How to confirm your right to a commercial designation if there is no registration?

It is advisable to have documentary evidence of the fact that the commercial designation has begun to be used. Having such documents, it will be much easier to prove your rights in the event of a dispute.

Not any name or sign used without any registration will be considered a trade mark. Such a designation must have sufficient distinctiveness to distinguish the enterprise (shop, auto repair shop, hairdresser, etc.) from the general mass of similar ones. Also, the commercial designation must be known within a certain territory.

Trademark

Trademark (service mark)– a designation used to individualize (highlight) goods, works or services. Trademarks can be verbal, figurative, three-dimensional, sound, combined, etc.

Example:

Word trademark– Jaguar, figurative trademark – stylized (fantasy) image of a jaguar, combined trademark – stylized image + word element “Jaguar”.

The main requirement for a trademark is its uniqueness.

Only legal entities and individual entrepreneurs can be owners of a trademark.

1) Trademark

2) The exclusive right arises after the introduction trademark to the state register of trademarks.

3) The exclusive right terminates upon expiration of the registration period (10 years from the date of filing the application, but can be extended for another 10 years, the number of extensions is not limited), or in the event of early termination of legal protection.

4) Owner trademark may transfer the right to use the mark under a license agreement (rent a mark), or assign the mark to another person in whole or in part (sale of a mark).

Note:

Monopoly on trademark applies to those goods and services for which the mark has been registered.
One company may have several trademarks, including in different colors, in different languages, etc.
The mark is protected in the form in which it is registered.
In case of violation of his rights, the owner trademark may require payment of compensation in the amount of 10,000 to 5,000,000 rubles, or double the cost counterfeit(goods on which a trademark is illegally placed), or twice the cost of the right to use trademark.

Name of place of origin of the goods

Name of place of origin of goods (APPO)– a designation used to individualize a product with special properties that are associated with natural conditions or human factor, characteristic of a particular area.

NMPT- This is always a designation closely related to a specific area, a geographical indication. This designation may consist either solely of an indication of the territory or include the name of the product.

Example:

“Gorodets painting”, “Vologda oil”, “Kislovodsk porcelain”, “Khokhloma”.

The copyright holder of the trademark is the manufacturer of the corresponding product. In this case, an original product may belong to several persons producing a similar product in the same territory.

1) NMPT subject to state registration with Rospatent.

2) An exclusive right arises after entry into the state register of appellations of origin of goods.

3) The exclusive right to self NMPT ceases in the event of disappearance of characteristics characteristic of a given geographical feature conditions and the impossibility of producing goods with special properties.

4) Validity period of the certificate NMPT– 10 years, also with the possibility of extension.

5) Disposal of the exclusive right to NMPT not allowed (licensing agreements or alienation agreements cannot be concluded in relation to this means of individualization).

One company may have all or several means of individualization at the same time, which are often closely intertwined with each other - included in one another.

Commercial designation may include elements of a company name and trademark.
Trademark may contain both a commercial designation (its individual elements) and a company name (its part).
Owner NMPT may include this name as part of its trademark.

What means of individualization is the “strongest”?

Traditionally, such a means of individualization is considered trademark, because the:

must meet the strict requirements established by the Civil Code of the Russian Federation in terms of its distinctiveness,
subject to special state registration,
has broader protection compared to other means of individualization.

A trademark is always a unique designation, which is protected on the territory of the entire state (in the case of international registration, on the territory of several states). While the existence of similar and even similar brand names and commercial designations (names of restaurants, stores, beauty salons and other businesses) is quite common. In this regard, the protection of these means of individualization is narrower than that of trademarks.

That is why it's important not to delay state registration as trademarks logos, slogans and other designations, used by the company to individualize (highlight) its goods, works and services.

The clash of means of individualization

Collisions between similar means of individualization are occurring more and more often. Of course, some of these conflicts arise unintentionally. At the same time, a significant volume is occupied by disputes in which one of the parties deliberately uses other people’s means of individualization, trying to increase their competitive advantages.

Legislation prohibits the use of designations that are confusingly similar to other means of individualization for homogeneous goods and services if, as a result of such use, there is a risk of consumer confusion (mixing) of goods, works, services and enterprises of competitors.

In case of dispute applies general rule– priority has the means of individualization, the right to which arose earlier (the principle of seniority of rights). However, each situation has its own characteristics, and therefore, if a conflict situation arises, it is necessary to contact specialists in the protection of personalization equipment.

When proving your rights to a particular designation, you must be sure that your means of individualization comply with the requirements of the law, and the rights to them are properly registered.

The name of a new company is no less important than a prestigious one appearance For business man. It creates the first impression of the organization; a successful and memorable name increases the client base. You should not overestimate its importance - without quality, a suitable price and other components, the name itself will not make the company popular.

However, you should not put it off for later or take this issue lightly, since this is one of the main parts of the PR image of any company, which should be handled by people of appropriate qualifications, knowledgeable about the rules marketing and not lacking a creative approach.

Types of names

Any enterprise can have from one to six titles. But only one of them is compulsory– full company name in Russian . Based on the term, it becomes clear that this must be a full name containing the phrase “Limited Liability Company” written in Cyrillic, in compliance with the rules of the Russian language.

Also to full name there are a number of others requirements:

the mandatory name should not have English words, except in Russian transcription, foreign language characters, some prefixes like “VIP”;
It is not allowed to use obscene words or any word forms that discredit any part or social group population, just like those who violate the rules of morality and ethics;
required condition– uniqueness, that is, a company with such a name should not be in Rosreestr;
names of foreign countries cannot be inserted;
Without special permission, it is prohibited to use the word “Russia” and all derivative (cognate) words, as well as the names of constituent entities of the Russian Federation, settlements, authorities, the word “Federal” and other similar words.

Apart from the official business name, other forms are optional and some of the requirements do not apply to them. Such an “alternative” may be an abbreviated name, a full name in English (in compliance with international standards) for the foreign market, and an abbreviated name in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of the activities of any organization occurs in accordance with the legislation of the Russian Federation. There is Article 54 of the Civil Code, the content of which affects the name, location and legal address organizations. In addition, the fifth paragraph indicates that the full corporate name of the legal entity is indicated in the constituent document and in the Unified state register legal entities (USRLE).

The name is officially approved for the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the emergence of a legal entity, repetition is not excluded. You can verify the uniqueness using a special service available on the Internet, called “search service in the Unified State Register of Legal Entities” at egrul.nalog.ru.

If two companies have exactly the same names and are engaged in similar activities, the previously formed company can demand a name change from the second one in court.

How to come up with a company name yourself

Anyone who decides to solve this problem on their own needs to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind when choosing the name of your organization:

Reflection of the company's scope of activity. If necessary, the name should indicate exactly what the business does or the product it produces, for example, “Planet Plumbing.”
Internet oriented. It's no secret that people solve most of their problems through search engines. Therefore, you need to make sure that, with the corresponding request, the company is high enough in the list of answers and does not have consonant (identical) names with companies in the same list.
Positive effect. The word (phrase) should evoke neutral or positive associations, without negativity or ambiguity.
Ease. Make sure the name is easy to read, pronounce and remember. You shouldn’t go too far with abbreviations; few people will want to contact the RPPKZL company without knowing what it does.
No unnecessary hyperbole (exaggeration). It would be a mistake to call an average establishment a big word, especially if the essence does not correspond to the name. These include “elite”, “royal”, “empire” and other similar epithets.
The right combination of beautiful, one might say fabulous words and pragmatism. In this case, a lot depends on the specific activity.
No hint of a larger organization. Many entrepreneurs sin by creating doubles of large holdings with a similar name in order to attract additional customers using the name of an older competitor. At one time, the doubles “Abibas”, “Neike”, “BucksstarsCofee” were known. Beware of the trend, introduced after the success of Apple, of using an "i" at the beginning of the name, so as not to end up with something like "iBank" "iCoffee" or "iWheels".

Suitable for most areas standard rules for creating a name, which are not very imaginative, but have already been time-tested:

names (one's own, relatives), folded syllables from first or last names, with and without prepositions;
a surname in which the ending “-ov” changes to “-off” or a surname with the addition of “and K”, “and Ko”, “and partners”;
abbreviations for activities/products or made up of the first letters of various words;
geographical names (pond, mountains, street);
category of activity, types of services.

You can learn how to choose a name for your company from this video.

Examples by area of activity

Different names are suitable for organizations depending on the type of services provided and the area. Below are examples of such names that can be considered successful.

Trade. For trading company It is important to point out the wide selection, the quality of the product and perhaps the specific types of products. Example: "Alliance" - talks about wide range, "Wallpaper Planet" - about the sphere.
Construction. The use of cognate words, professions, and the use of objects are suitable. Example: “BigStroy”, “Brigadier”, “New House”.
Transport, cargo transportation. In this area, speed, power and expeditionary component are important. Example: “Forsazh”, “Forpost”, “Ural-Logistic”.
Public catering. The widest flight of imagination and scope for experimentation is provided specifically for enterprises Catering. From the banal “At Maxim’s” and “Georgian Dinner” to the spontaneous “Rainbow of Taste”, “Sweet Paradise” and “Wine Grad”. The main condition is memorability and the absence of repulsive factors.
Construction of oil and gas wells. A serious industry requires a serious approach. The name should inspire trust and reliability. Letter combinations such as “gas”, “oil”, “oil”, “tech”, “resource” are often found. Example: Sakha-Oil, Gazbank or Dobytchik.
Medicine. Medical terms and industry-related words will sound good. Example: “Hippocrates Medical Center”, “Emergency Surgery Clinic”, “Vision+”.
Consulting. Any company that advises on important legal issues must inspire confidence with its name, speak of its involvement in the law and high level knowledge. Example: “Hand of Themis”, “Partner”, “Lawyer Advisor”.
Tourism. When people imagine tourism, they think of sun, sea, flights and vacations. This is exactly what the name of a travel agency should convey. For international tours, English words are also common. If the company specializes in last-minute travel packages, this must also be indicated. Example: “Fire Tours”, “AsiaFly”, “Flying”, “Discover the Earth”.
Car service. The most common prefix is “Auto”. If we're talking about about the service for servicing tires and wheels, then the corresponding word is added. Example: “Altai-Auto”, “Tires and Wheels”, “Siberian Tuning”.
Furniture. Furniture production and sales is an expensive and important business, which means the name plays an important role. It should attract and speak of grandeur and elitism; the use of certain styles is not excluded. Example: “Exclusive Furniture”, “Loft-Classic”, “Sofa Empire”.

For those looking for a relatively neutral and simple name, here is an alphabetical list of some names:

Proper use of creativity

Often, in pursuit of originality and attracting attention, many companies fantasize about naming, sometimes arriving at surprising results. One of the toy stores for children's creativity spared even two letters, calling itself LLC "Y".

The Moscow supplier of sand and crushed stone did not even change the letter, creating the sonorous LLC “Ooo”. The travel agency “Away” seems to call for incredible travels and achievements with its name. In Zelenograd, there are incredibly positive installers of engineering equipment working at LLC “EVERYTHING WILL BE COOL!!!”.

Another innovative way - name your legal entity according to Feng Shui. According to this theory, the name should contain a development vector, it should not be capacious (3-5 letters) and, preferably, begin with a vowel.

Uniqueness and humor can, of course, attract a customer base, but you need to realize that humor is inappropriate in some areas, so be careful with it.

Name of the legal entity

The name of the organization serves to identify it in the market. The name is the company’s brand; it is designed to attract attention and inspire trust on the part of clients and counterparties, and evoke positive associations. When choosing, you should avoid established cliches and memes with a negative connotation. This fully applies to slogans practiced by many entrepreneurs.

The company name should not cause negative associations

General requirements

The general obligation of each legal entity to have its own name is established by Art. 54 Civil Code. Specific requirements depending on the type of organization being created are given in the relevant special acts. In our case, this is the law of 02/08/1998 No. 14-FZ “On Limited Liability Companies”. The single obligation for all legal entities is to indicate in the name of the organizational legal form. In relation to organizations carrying out certain types of activities, there is an obligation to indicate this type in the name. This applies to the following organizations that can be formed in the form of an LLC:

credit (banks and non-bank credit organizations- Rusfinance Bank LLC, Zemsky Bank LLC);
insurance (Volga Insurance Alliance LLC, Renaissance Insurance Group LLC);
stock exchange (JSC St. Petersburg Stock Exchange, CJSC MICEX Stock Exchange);
specialized financial companies operating in the securities market;
pawnshops (Lombard-Invest LLC, Lombard No. 1 LLC).

The brand names of companies carrying out certain types of activities must necessarily contain an indication of such activity.

It is mandatory to indicate the type of activity in the names non-profit organizations(mortgage fund, trade union, beer lovers association, etc.).

Full and short name of the LLC

The law establishes the obligation of a company to have a full name in Russian. Applied to commercial organizations The term "Brand Name" is used. Assigning a short name is the right of the founders, used in the vast majority of cases.

The full name usually includes the words “Limited Liability Company.” It is inconvenient to use such a long name on a daily basis. Moreover, numerous standard forms, which invariably accompany any economic activity(invoices, orders, receipts, etc.) may not provide enough space to include the full name of the company. So, in sick leave in the column “Place of work - name of organization,” 29 cells are allocated for the name of the employer, while the full designation of the legal form of LLC consists of 37 elements without spaces.

Some standard forms do not provide for the possibility of completely entering even the organizational and legal form

The abbreviation LLC is common and well-known, so when choosing a short name, the name of the form is first abbreviated. The use of LLC as an abbreviation of a legal form is also permitted in its full name.

If the personal name consists of one word, then there are few options for an abbreviated name. Limited Liability Company "Voskhod" in in brief will look like Voskhod LLC. Names consisting of several words are abbreviated in three ways:

an abbreviation from the first letters of each word (Unified Consumer Protection Service - ESZP, Volga Carpet Center - PKTs);
use of several initial letters or first syllables ( Electronic systems communications - Elsis, Law Firm"Justice" - YurikomP);
the use of initial letters, syllables and the introduction of a new syllable or word that reflects the specifics of the company or demonstrates its position in the market ( City service Taxi fast delivery- GorMigTaxi, Urgent correspondence delivery service - BystroKorr).

The writing of capital letters within the name, the rearrangement of syllables and letters is done at the discretion of the author based on the euphony and satisfaction of external perception.

The name in the form of an abbreviation should exclude dual perception: The Cartographic Factory of the All-Russian Geological Institute cannot boast of this

There are no requirements for identity or direct connection between the full and abbreviated names, but the use of completely incompatible and mutually incompatible names is inappropriate - clients and counterparties should easily perceive both options as belonging to the same person.

When selecting an abbreviated version, it should be taken into account that subsequently it may be necessary to register a trademark in which it is preferred to use the abbreviated name.

Name selection and approval

The main name is the full name in Russian. In total, a commercial company has the right to have up to six company names, one full and one abbreviated as:

Russian language;
the national language of the peoples of the Russian Federation;
foreign language.

Officially, the name of the company appears at the stage of making a decision to establish a company. The decision is made by the founders unanimously or by the sole founder and is the start for the subsequent registration of the company with the Federal Tax Service and the start of activities. By the meeting of the founders, it is necessary to decide on the entire range of issues related to the name. The names approved by the decision, full, abbreviated, in the languages of the peoples of the Russian Federation or foreign languages, will subsequently appear in the constituent document and in the registration authority.

Name requirements

Let's break down the legal requirements for a company name into several blocks.

Brand name

The right to use a company name refers to the exclusive rights of a legal entity. The copyright holder can freely use it in his own interests.

Brand name commercial company cannot be composed only of words denoting the type of activity being carried out (Insurer LLC, Stolovaya LLC).

It is unacceptable to include in a company name:

full or abbreviated official names of foreign countries, as well as words derived from such names (French Fashion LLC, English Club LLC);
full or abbreviated official names federal bodies state authorities, state authorities of the constituent entities of the Russian Federation and bodies local government(Minfinance LLC, Presidential Sausages LLC, Provincial Duma LLC);
full or abbreviated names public associations(United Russia LLC);
designations that are contrary to public interests, as well as the principles of humanity and morality.

The last subparagraph allows you to set restrictions based on the subjective opinion of the registering authority. In any case, it is prohibited to use the following words and expressions in the company name:

obscene or offensive;
affecting national dignity or religious beliefs;
extremist, Nazi or fascist in nature;
which may be regarded as preaching cruelty, etc.

Registration of an LLC is carried out by the Federal Tax Service, which will make a conclusion about the admissibility of using the proposed name. The tax service has the right to refuse registration of a legal entity if violations of the requirements for a company name are identified or has the right to file a claim demanding its change.

Registration of an LLC and verification of compliance of a company name with legal norms is carried out by the Federal Tax Service

Use of names Russian Federation or Russia, as well as derivatives from them (Russian, All-Russian, Russian, etc.), in the names of legal entities is permitted on the basis of:

laws (this right is granted political parties, national social movements, religious structures, etc.);
decrees of the PRZ and acts of the PRV;
special permission from the Ministry of Justice.

Permission is issued to business entities:

having structural units in the form of branches or representative offices in more than half of the country’s constituent entities;
being the largest taxpayers;
if more than 25% of voting shares (more than 25% authorized capital) belongs to the state or an economic entity created in accordance with a special law and having the name of the state in its name.

The use of the official names Russian Federation, Russia and words derived from them in a company name is permitted in strictly defined cases

For issuing a permit, a state fee of 80,000 rubles is paid. If state names are illegally included, the Federal Tax Service refuses to register the legal entity.

The procedure for using the official names of state entities is determined by the regulatory legal acts of such entities. Any restrictions on the use of official names of cities, districts, municipalities not installed.

Company names in the national languages of the peoples of the Russian Federation and foreign languages

The organizational and legal form in the name in a foreign language is indicated according to the rules of the foreign language. For example, a limited liability company English language looks like a limited liability company, LLC - LLC or Ltd. The organizational and legal form in foreign languages is usually indicated after the name (LLC Tables and Chairs, Ltd).

The law refers to the name in a foreign language, which does not imply simple transcription (wrong would be Stoli i stulia, Ltd). On the other hand, abbreviated names and abbreviations in transcription in practice do not entail objections from the regional authority. For example, JSC Russian Railways has the following registered names:

full corporate name of the company in Russian - open Joint-Stock Company"Russian Railways";
the abbreviated corporate name of the company in Russian is JSC Russian Railways;
the full corporate name of the company in English is Joint Stock Company “Russian Railways”;
The abbreviated corporate name of the company in English is JSCo “RZD”.

The name of the company in Russian and in the national languages of the Russian Federation may include foreign language borrowings in Russian or national transcription, with the exception of words and abbreviations indicating the organizational and legal form (SuperPizza LLC, Lifestyle LLC, but Imperial Lmt LLC is not permitted or Transformation LLC).

Uniqueness of the name

There are no legal requirements for the uniqueness of a name, except in cases of using the same or confusingly similar name of a previously registered company engaged in similar activities. The use of such names is prohibited (the name of the new trading company Pyaterochka+ LLC or the new air carrier Aeroflot Express LLC will not be registered.

Often, founders seek to personalize their company. To do this, it is recommended to use names consisting of several words, since it is difficult to come up with a one-word unique name - tens of thousands of companies are registered in the country and have repeatedly used all acceptable options. For example, a search in the register of registered legal entities on the Federal Tax Service website for the name “Romashka” brings up about 200 companies.

You can verify the uniqueness in the corresponding section of the official website of the Federal Tax Service (tab “Business risks: check yourself and your counterparty” on home page site). If you intend to carry out activities that are subject to licensing or controlled by government agencies, you should check the name on the departmental websites of the relevant government agencies (on the website of the Central Bank of the Russian Federation when creating a company operating in the field of financial services). Diverse companies may have similar names (a taxi service that provides services using Volga cars may be called AvtoVAZ Taxi LLC, and a company that collects recyclables and containers may be called Sberbank LLC).

The beginning of the use of a company name is the date of registration of a legal entity with the Federal Tax Service. The original copyright holder of a similar or similar name, carrying out the same activity, has the right to demand that a later registered company change the name or change the type of activity, as well as compensation for losses caused.

A special case is the registration of two or more LLCs with same names at the same address and/or by the same founder. There is no prohibition for such actions. The negative consequences of violating intellectual rights to a brand name is the filing of claims by the proper copyright holder. If there is no conflict, then there is no violation of rights.

Procedure for changing a company name

Changing the name occurs in the same manner as amending the company's charter. The procedure looks like this:

Adoption general meeting participants in the decision to change the company name and amend the charter.
Filling out an application for amendments to the constituent documents (in the case under consideration, page 1, sheet A and three pages of sheet M are filled out, new names are indicated on sheet A).
Notarization of the applicant's signature (the state fee is 200 rubles).
Payment of state duty for state registration in the amount of 800 rubles. according to the details of the relevant territorial tax authority.
Submitting documents for registration to the Federal Tax Service (an application, a decision of the founders, two copies of the charter, a payment order for payment of the state duty, a power of attorney from the representative are submitted).

Changing the company name entails changing the seal, forms, signs, etc.

What name to choose

Fundamentally, the choice of name depends on the imagination of the founders. With a “scientific” approach to choosing a company name, you should use the services of naming specialists (part marketing activities, responsible for developing brands, slogans, names, etc.).

The naming technique offers several general approaches when choosing a company name:

Use of personal data of your own and loved ones. This is the simplest and most widespread option, which has given rise to countless LLC Ruslan, Olga, Petrovich, Ivanov and Co., etc. A trivial example of using a name in a corporate designation is the Mercedes concern, named after daughter of the creator.
Include the name of the main product. It is important to remember here that the use of only words denoting the main type of activity is not allowed. To circumvent this rule, additional words are used, including those emphasizing the competitive advantages in the mind of the founder. With the help of this approach, Doors Lux LLC, Stolovaya No. 21, We Build Quickly, etc. appear.
Territorial isolation. Often the name of the product is accompanied by geographical landmarks - Nizhegorodskie Pelmeni LLC, Vostochnye Confectioners, etc. Territorial names may not reflect the specifics of the company's activities - Volzhskie Zori LLC, Siberian Open Spaces, etc.
Use of sonorous and meaningful abbreviations or first syllables. The long name is transformed into a bright and memorable abbreviation. LLC "Production of Construction Materials" - LLC "ProStroyMat", LLC "Legal and Financial Services" - LLC "YurFus", etc. It is also possible vice versa. A bright abbreviation is taken as a basis, and from it the full name in relation to the type of activity is derived. For example, ABBA LLC - Barnaul Security Agency LLC, etc.
Use of foreign components. This is where various LLC “BystroFood”, “Stroycorporation”, etc. appeared.
If desired, you can use several options and get the result: Far Eastern BystroOkna LLC from Gennady and Co. In such cases, the main thing is not to overdo it.
Use of unusual phrases or ambiguous words and expressions in the title. Founders striving for originality sometimes give unusual names, the effectiveness of which is not always obvious.

In fact, the hairdressing salon "Zabey" LLC in Tula, the auto repair shop "Trololo" LLC in Irkutsk, are actually registered and operating. consulting company NAH LLC in Nizhny Novgorod (full name Novgorod Agrarian Holding LLC) and many other companies whose names cause mixed reactions. Sometimes such creatives use unusual phrases to form extravagant product names, while resorting to dubious associations.

The travel agency “A Ued” LLC is registered in the city of Vyatskie Polyany, Kirov region

For supporters of numerology, we can propose a method for choosing a lucky name depending on the digital vibration of the letters. Esotericists believe that each letter corresponds to a certain number.

Table: converting letters to numbers

1	2	3	4	5	6	7	8	9
A	B	IN	G	D	E	Yo	AND	Z
AND	Y	TO	L	M	N	ABOUT	P	R
WITH	T	U	F	X	C	H	Sh	SCH
Kommersant	Y	b	E	YU	I

To determine the energy of a company name, you need to convert the letters into numbers and add them up. Let's take Gazprom as an example. We have:

3 (G) + 1 (A) + 3 (B) + 8 (P) + 9 (R) + 7 (O) + 5 (M) = 36

The digits of the resulting amount must be added, the result is 3+6=9. If after the first addition you get a two-digit number, add it again. The final number will characterize the energy of the name and promote good luck in a certain area of business. Distribution of numbers by favorability of activities:

The unit personifies the original beginning, the sun is the patron star. The unit brings good luck to those who come first, those who offer new products and services for innovation.
The deuce benefits companies engaged in the sphere of services and caring for people, landscaping, and ecology. The celestial patron is the Moon, symbolizing femininity.
Troika favors the development of entertainment, advertising and design business. Three means the fusion and interaction of opposites. From above this figure is patronized by Jupiter.
Four is a creative number. Helps large manufacturing and processing businesses, agriculture. The number four has a favorable attitude towards architectural, design and engineering work. Characterized by stability, solidity and controllability. Star patron - Uranus.
The Five is favorable for companies engaged in the field of sports, active recreation, and tourism. The patron is Mercury, which, as is known from mythology, was distinguished by its speed of movement and action. Five is suitable for companies related to travel and transport.
Six favors creative and artistic activities. Well suited for artists, actors, florists, as well as anyone who helps decorate their home (art studios, furniture and decor stores). Six helps in the field of medicine, cosmetology and beauty. The star protector is Venus, characterized as human perfection.
Seven is located towards the highest light. Luxury stores, clubs, travel agencies with exotic resorts and routes, everything expensive and unusual fall under the protection of this figure. Neptune is the patron saint. The seven represents the cultural and spiritual basis of things.
Eight specializes in financial sector. Everything that is directly or indirectly related to capital investments, investments, consulting, auditing and accounting activities, etc., can count on success under the protection of this figure. From heaven, the eight is patronized by Saturn.
Nine is inclined towards charitable activities, education, psychological and rehabilitation services. Protecting the Nine, Mars represents the change of development cycles.

How seriously to take numerology is up to the founders to decide. According to the above classification, the same Gazprom falls under charitable activities, which seems more than a stretch. Sberbank found itself under the protection of the troika and should thrive in the entertainment sector, which is somewhat unusual for a bank.

Universal, neutral names that do not reflect either the personality of the founder, the type of activity or territorial feature are widespread. The names are given based on the personal disposition of the owners or are borrowed from the pre-privatization history of the company. Examples of such names may be LLC “Vesna”, “Svoboda”, etc.

Video: how to choose a company name

The saying “As you name the ship, so it will sail” fully applies to the brand name. This issue should be approached carefully and seriously. A humorous name may be inappropriate if the business successfully develops and takes a leading position, even at the local level. On the other hand, lovers of the grandiose and spectacular will look ridiculous if they include the terms “Federal” or “Global” in the name of a company with a staff of three people.

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