Franchising in the world. Development of franchising in the world. Franchise of an educational institution

The leading positions are occupied by retail trade in non-food products and the service sector.

The percentage increases franchises in the service sector services provided to businesses (for example, accounting, legal, leasing of personnel, etc.). Among the companies providing services to individuals, children's development and leisure centers, as well as medical organizations, come to the fore.

The franchise continues its development in retail. Depending on the economic situation, the demand for certain enterprises fluctuates. Fixed-price stores, as well as pharmacies and grocery stores with low prices, are gaining popularity. In crisis conditions, clothing and footwear stores usually experience some decline in customer flow and, consequently, profits.

Restaurant business Since the crisis, it is also experiencing a drop in demand and popularity among potential franchisees. However, franchises are still bought and sold - the choice is often made in favor of inexpensive cafes, often from the fast food sector or to-go coffee shops, investments in which do not exceed 6 - 7 million rubles.

The most unpopular areas for a franchise are Media and manufacturing sector. Next, we will look at franchises of famous brands.

TOP 10 most popular franchises in Russia

GeneticTest

Genetic-test is one of the new trends in the field of education, which allows you to learn everything about a person’s abilities using a fingerprint in a few minutes. The company was based on many years of research and study of available materials on the connection between achievements and human fingerprints.

Franchisee in personal account receives all materials necessary to begin work. The company's main emphasis is on the desire to help people in their self-development.

Year the franchise was founded: 2011
Lump sum fee: absent
Royalty: from 100 rubles (from 1 client)
Initial investment: from 50,000 – 60,000 rubles
Payback: from 1 month

What is included in the franchise package: Provision of all necessary information materials, including step-by-step instruction how to run a business.

TELE2

Mobile communications operator, main region of development – ​​Russia. The company provides services to both private and to corporative clients. Tele2 guarantees high level service and provision of quality services at low prices.

One of the most successful franchises in Russia can be acquired by both large retailers and entrepreneurs without experience in business development in the field of communications.

Year the franchise was founded: 2003
Lump sum fee: up to 200,000 rubles
Royalty: 4%
Initial investment: from 500,000 rubles
15 m2
Payback: from 1 – 1.5 years

What is included in the franchise package: Providing a ready-made business project, which includes all the nuances of opening and developing a business. Consulting on all issues.

Cheerful day

The chain of coffee shops in the “coffee to go” format is already present in more than 45 cities in Russia and the CIS countries. The attractiveness of a franchise lies in the profitability of the business; in addition, opening such a coffee shop is an excellent idea for a newbie startup or for those who want to do something else in addition to business.

Number of enterprises: more than 120
Lump sum fee: 100,000 rubles
Royalty: absent
Initial investment: from 170,000 rubles
: 2 m2
Payback: from 3 months

What is included in the franchise package: Providing information materials for the full launch of the coffee shop. Providing technical equipment. Low prices for a constant supply of coffee and other ingredients, assistance in finding suppliers. Communication both with the company itself and with other franchisees to exchange experiences.

INVITRO

An independent laboratory, one of the largest companies in Russia and the CIS countries in the field of commercial laboratory services. 2 years after the launch of the franchise, the company entered the “TOP 5” list best franchises Russia”, and also won an award in this field for the first time.

Over 10 years of operation, more than 250 franchisees have appeared, more than half of them have opened and are developing more than one point. INVITRO is a well-known laboratory with which they cooperate as private medical institutions, and state ones.

Year the franchise was founded: 2006
Number of enterprises: more than 800
Lump sum fee from: from 300,000 – 700,000 rubles
Royalty: 28,000 rubles a year after starting work
Initial investment: 2 – 2.5 million rubles
Minimum room area: from 60 m2,
Payback: from 1.5 – 2 years

What is included in the franchise package: The right to work on behalf of the brand. A personal curator who will answer questions that arise in the process of opening and developing a business at any time. Providing Supplies. Free shipping biomaterials from franchisees to the main laboratory.

Hippo

A children's toy store, the network of which has been developing in Russia for 8 years. The range includes products such as own brands, and global manufacturers.

The company is the winner of numerous awards, including for the development of a franchise network.

Year the franchise was founded: 2008
Number of enterprises: more than 900
Lump sum fee: 117,000 rubles
Royalty: absent
Initial investment: from 1,000,000 rubles
Minimum room area: from 50 m2; the franchisor recommends opening a store with an area of ​​100 m2
Payback: from 8 months

What is included in the franchise package: Development of a business project depending on the individual characteristics of the opening region. Assistance in placing an order for equipment and providing discounts. Advertising consultations, assistance in developing layouts. Training in the technology of running this type of business with the provision of materials.

Milavitsa

A chain of women's underwear stores founded in 1992 in Belarus. High-quality products are in the middle price segment, the range is wide and varied, and changes frequently - all this ensures constant consumer demand.

In addition to Russia and Belarus, the company is developing in more than 20 countries, including Ukraine, the CIS, the Baltic countries, etc.

Year of foundation: 1992
Number of enterprises: more than 600 in 23 countries
Lump sum payment: absent
Royalty: absent
Initial investment: from 2.3 million rubles
Minimum room area: from 40 – 50 m2
Payback: from 1 – 1.5 years

What is included in the franchise package: Assessment of the premises, provision of a free design project. Consultation on opening and developing a store. Partial reimbursement of costs for opening a store and window displays. Personnel training, provision of training materials.

Personal solution

A company providing services of general workers, loaders, merchandisers, etc.

A franchise does not require large investments or special skills. Opening a business in a city with a population of 40 thousand or more, with the presence of large trading platforms and manufacturing enterprises, franchisees can count on quick payback and greater profits within a few months after launch.

Year the franchise was founded: 2007
Number of enterprises: more than 100 in 5 countries
Lump sum fee: 179,000 rubles
Royalty: 7000 rubles
Initial investment: from 194,000 rubles
Payback: from 2 – 5 months

What is included in the franchise package: Step-by-step explanation of the start and further development of the business based on the history of the company. Training at the head office. Consultation on finding clients. Providing technical support. Representation on the site and the right to work on behalf of the brand.

Subway

One of the leaders in the field Catering and fast food. Subway is the largest fast food restaurant franchise in the world.

The assortment includes fresh sandwiches, rolls, salads, the ingredients for which are chosen by the visitor himself. The order is prepared immediately in front of the buyer. The products used for cooking are always fresh and of high quality, since Subway represents fast food that is as harmless as possible to the body.

Year the franchise was founded: 2004
Number of enterprises in Russia: about 700
Lump sum fee:$7.5 thousand
Royalty: 8% + advertising fee 3.5% of turnover
Initial investment: 65 – 150 thousand $
Minimum room area: from 40 m2
Payback: from 1 year

What is included in the franchise package: Assistance in choosing a restaurant location. Full personnel training in a special center in St. Petersburg. Assistance in ordering equipment, providing the design and plan of the cafe to be opened. Assistance in finding product suppliers and their approval. Full consultation on all business issues. Advertising support.

CARDZAVOD

One of largest enterprises in Russia for the production of plastic cards was founded in 2008. When making cards, we use a special software, which is capable of creating unique personalized barcodes depending on the customer’s wishes.

Cardzavod products are quite relevant, since more than 90% of companies use plastic cards in one way or another. Due to large production volumes, product prices are relatively low and remain competitive even with franchisee markups.

The franchise operating scheme is as follows: the franchisee looks for clients in his city and sends an order to the main enterprise, which produces plastic cards with the specified parameters. After this, the franchisee can only receive the order by mail and give it to the client.

By gradually building up a customer base, after just a few months you can receive large profits, including passive ones (from “old” clients).

Year the franchise was founded: 2008
Number of enterprises: more than 100 representatives
Lump sum fee: 15,000 rubles
Royalty: absent
Initial investment: 15,000 rubles
Payback: from 1 month

The franchisor provides ready-made presentations to demonstrate to the client the assortment and examples of completed orders, as well as examples of contracts and letters for working with clients. If necessary, a designer will be provided to develop the card design. Full information consultation is provided before and during work.

33 penguins

A chain of ice cream parlors, whose enterprises are represented in Russia, Belarus, Kazakhstan and Mongolia. Over the course of 10 years, the franchise opened more than 1,500 cafes of various formats in 170 cities in different countries.

Natural ice cream “33 penguins” belongs to the premium class. The assortment includes more than 50 types of ice cream, prepared according to unique recipes (Italian or in-house developed), and also offers various additives (nut toppings, berry-fruit sauces) and drinks.

Ice cream is served in a cone, cup or special thermal packaging, in which it does not melt for 1 - 1.5 hours.

Franchisees of “33 Penguins” offer to open two cafes under the franchise for more than quick payback investments and business development.

Year the franchise was founded: 2006
Number of enterprises: more than 1500
Lump sum fee: 370,000 rubles
Royalty: absent (even if several outlets are opened by one franchisee)
Initial investment: from 1,000,000 rubles
Minimum room area: from 2 – 12 m2
Payback: from 6 months

The franchisor provides a ready-made business project, including free cafe design and equipment. The package also includes ingredients for making ice cream and related products, their delivery, and a menu.

What other franchises are in great demand in Russia?

Other popular franchises

The choice of the most famous franchise primarily depends on the financial capabilities of the franchisee, so most of them choose a business with high profitability and as little investment as possible. The choice of area for opening a franchise is also important, since potential profits and payback directly depend on consumer demand.

Therefore, franchises in the service sector, retail trade (mid-price stores), as well as restaurant business(small coffee shops and fast food).

Russian franchising follows the pattern international trends market, but with a slight lag of 2-3 years. Those franchises that become the best in America and Europe today set a trend that will appear in Russia tomorrow. So which franchises are thriving in the world today? Those that give customers what they need (such as health care and employment services). Those that give customers what they want (entertainment and beauty services). And those that provide something that the general public did not know about until today (acupuncture, “sushi in a plate”) are a game ahead of the market. We have collected the best franchising concepts in the world, which in their countries are leaders in ratings and expert reviews, and “tried them on” to the Russian market.

Asian restaurant franchise

Despite the fact that consumer tastes change, Asian cuisine has maintained a leading position for many years in the American and European markets. Today, franchises of Asian cuisine establishments offer a wide range of dishes, including not only traditional rolls, but also the recently appeared “sushi in a plate” (the so-called poke bowl, where the visitor can choose the toppings for his dish). Investments in the concepts of this segment in America range from 3 to 18 million rubles. In Russia, this segment is represented by a variety of WOK concepts and has also become widespread. Asian cuisine, like Italian, has settled in the hearts of Russian consumers for a long time.

Beauty salon franchise

In this segment, both concepts for eyelash and eyebrow care, as well as hair and skin care services continue to be popular. The segment is becoming increasingly diversified and individualized. Previously these were beauty salons standard format, then today there are islands of beauty where you can only tidy up your eyebrows or do only makeup. Or salons where the fair sex is completely prohibited from entering. The segment took as its motto “more beautiful and different services” and actively adheres to it, dividing the beauty industry into smaller and smaller segments and services. Investments to launch a franchise range from 450 thousand rubles to 62 million rubles.

Franchise of an educational institution

It is not surprising that this segment is included in the list of the best franchises in the world and is so popular - parents are always ready to pay for the education of their children in various fields - from programming to cooking, from swimming to scientific experiments. This segment is non-crisis and continues to actively develop. More and more new directions and franchises are appearing: football, volleyball, hockey schools, ballet schools. Two- and three-language kindergartens and additional education clubs. The costs of launching such a franchise range from 250 thousand to 164 million rubles, and the choice is from more than a hundred franchises.

Entertainment franchise

Generally the target audience such concepts are children and their parents. The main emphasis recently has been on the latter, which is why the “draw and drink” franchises (combining drawing lessons for children and a restaurant for parents), quests, quizzes, augmented reality attractions and amusement parks are very popular. Investments in launching an entertainment franchise range from 181 thousand to 169 million rubles.

Fitness franchise

Although this segment continues to grow year by year, its structure is changing significantly. Small mobile fitness studios are gaining great popularity, the cost of opening which does not exceed 5.7 million rubles. In general, investments in launching such a concept range from 289 thousand to 290 million rubles.

And now it’s worth talking about those projects that have been included in the international list best franchises, but are not yet sufficiently developed in Russia.

Frozen dessert franchise

Even though the market was oversaturated with frozen yogurt franchises a couple of years ago, their popularity has not waned and the number of such concepts continues to grow. Today, the trend abroad is frozen custard and gelato. The costs of launching such an enterprise range from 2.8 million to 112.6 million rubles.

Franchise of pest control services

A very recent concept specializing in the extermination of insects (ticks, mosquitoes) outside the home, it continues to grow steadily, thanks to relatively low investment and high consumer demand. The costs of launching such a franchise range from 1.5 million to 6.9 million rubles.

Pet service franchise

A pet is no longer an element of property, but a full-fledged member of the family. Pet service franchises include a wide range of services - feeding, training, grooming and other types of care. According to forecasts, in America spending on pets in 2018 will reach 4 billion rubles. Expenses for opening a concept range from 1.4 million to 73 million rubles.

Franchise of employment services

HR companies employ about 15 million temporary and permanent workers annually; it is not surprising that the growth of this segment is even faster than the increase in the number of jobs. Despite this fact, the segment is developing dynamically. Investments in opening a franchise range from 4.7 million to 17 million rubles.

Almost all of these areas are presented in our FRANCHISE CATALOG, and you can choose the appropriate direction for yourself.

Some argue that franchising was invented by the Queen of Spain when she gave Christopher Columbus a "franchise" in 1492 to develop trade with the New World. Ironically, in this very “New World”, franchising began to develop again in the twentieth century.

In the United States, the first true contract commercial franchise is considered to be the Singer company's manufacturing franchise. sewing machines, which established its franchise in 1851. To end the "Sewing Machine War" in which four manufacturers went after each other, Isaac Singer and his lawyer partner Edward Clark formed the "Sewing Machine Union" with the first American set of patents, distributing distribution rights to manufacturers.

Like all successful franchisors, Singer was a powerful entrepreneur with a strong business sense. The company was extremely successful and easily sold its products. A very important distribution and marketing concept was created. This concept evolved into the modern franchising we know today.

Franchising continued to grow as the industrial revolution in the United States gained momentum and mass production led to the need for improved distribution systems.

Franchising in the auto industry is one of the oldest types of franchising in the economy. General Motors has had a huge impact on franchising. Not having enough capital to start retail trade, this company began selling its cars through a dealer system that is still used in the automobile industry today. Among the first General Motors franchisees were bicycle shop owners who also sold cars.

When Henry Ford began mass production of the famous Model T, he needed an efficient distribution system to get his cars to consumers. Like General Motors, Ford lacked the capital to open many retail locations in a short period of time, so the company developed a franchise system of dealers wherever possible. Since this system was a success, many car manufacturers decided to implement the same. Today, a significant percentage of franchise sales come from the automotive industry.

The benefits of the franchising concept were confirmed after World War II in the restaurant and hotel industries. The first major breakthrough in franchising occurred in the 50s, when franchises of famous restaurants were a great success. fast food.

In 1955, a classic franchise emerged - McDonald's. The chain of fast food hamburger restaurants was started by Ray Kroc, a supplier of a product known as the Multimixer. He sold his cars to ice cream parlors and restaurants. When he started selling his products to McDonald's, he was amazed at the number of customers. He decided to monitor the company's activities. What surprised him most was that people stood in long lines to order food at McDonald's. Kroc began to patent the rights to his activities. He gathered all his insight and strength to ensure that this business was recognized throughout the world with high standards quality and service. He used all his capabilities to develop new products and advertising to create a franchising giant. However, the most important thing he really realized was that through franchising, he could harness the energy and potential of thousands of entrepreneurs to make his dream a reality.

At the same time, Harlan Sanders founded Kentucky Fried Chicken, and in 1959, International House of Pancakes began selling breakfast through franchises throughout the country. Thus, in the 1950s, the restaurant industry quietly began its revolution that we take for granted today. Successful restaurant chains changed the way Americans eat and changed the face of cities once and for all, as evidenced by the familiar fast food franchise tags found in almost every city.

The rapid development of franchising began in the USA in the 60s. Opened great amount mini-hotels, small shops, laundries, dry cleaners, car service centers, fast food restaurants and cafes, business service points (copying and photography, printing, Fast shipping correspondence, etc.), beauty salons, repair shops, health and entertainment clubs, travel agencies and other small businesses operating on a franchise basis.

In 1970, franchised businesses generated sales of more than $100 billion, more than 25% of total U.S. miscellaneous sales. Franchising doubled in 1975, and sales reached $716 billion in 1990, more than double the 1980 figure. The eighties are characterized as a period of significant reductions in mid-level personnel in large US corporations. At the same time, middle-level managers are ideal candidates for transformation into Franchisees - buyers of the Franchise. They are usually relatively well educated, have career aspirations, have the skills to work hard, hard, but are not ready to start their own business from scratch. Buying a Franchise former manager gets a unique opportunity to combine huge potential free enterprise with the daily supervision of the Franchisor, who has a vested interest in the success of the Franchisee.

Today, franchising is the fastest growing method of organizing a business in a market system. Statistics on business development in developed countries show that over a five-year period, more than 85% of small businesses cease to exist for one reason or another. During the same period, less than 12% of franchised businesses closed. Thus, out of 8-9 newly created franchise enterprises, only 1 ceases to exist. According to the International Franchise Association (IFA), a new franchise location is created every eight minutes of the business day in the United States. Here are a few figures characterizing the level of development of franchising in the United States.

There are more than 2,000 franchise systems in more than 75 types of activities. The number of franchise enterprises reaches 767,000. There are an average of 380 franchise points per franchisor. However, most franchisors have fewer than 100 locations. About 80% of franchise systems require investments from 50 to 250 thousand US dollars. However, this does not mean that systems with low levels of investment are not being developed. About 20% of systems have an investment indicator of less than 50 thousand US dollars. Periodic payments, the so-called royalties, which form the basis of franchisors' income, on average vary from 3% to 6% of sales.

We have compiled the latest ranking of the best franchises in the world. We have selected the top 6 international brands that offer the most profitable franchising programs. The evaluation criteria were good profitability indicators, the size of investments, the total number of franchisees, the speed of network growth and the popularity of products around the world.

Dairy Queen

Dairy Queen is an American fast food chain that acts as a family in various directions with individual brands. DQ establishments serve ice cream, hamburgers, grilled burgers, frozen yogurts, milkshakes, juices, and drinks. The company has been in business since 1940 and is a pioneer in the food franchise industry. Dairy Queen increased its market presence from a dozen locations in 1941 to hundreds in 1947, and by 1950 it had more than 1,400 locations.

On the world map: Dairy Queen is represented by 6,700 fast food restaurants in 30 countries, including 4,400 business partners in the United States.

Franchise features:

• cost from $1,100,000;
• variety of restaurant types and good franchise packages;
• obtaining a franchise is divided into 5 simple steps;
• 65 years of experience in franchising.

Dairy Queen is constantly diversifying its menu, although it started out by making and selling ice cream. One of DQ's top investors is Warren Buffett, who likes to pose for photographers with his signature ice cream. Dairy Queen is the only major eatery that does not have an exclusive beverage contract—most locations serve Pepsi-Cola products, but some locations serve Coca-Cola to customers.

Jimmy John's Gourmet Sandwiches

Jimmy John's is a chain of American burger restaurants. Unlike top competitors, it does not claim that its products are the best on the market. Jimmy John's admits that their burgers are good, but may not taste as good as sandwiches from other eateries. The company keeps the menu almost unchanged and does not organize high-profile promotions. The trick of Jimmy John's is the speed of service - a 20-centimeter burger is prepared in 30 seconds. The Illinois-based business ranks high because it added 350 franchisees over the past year. Over the last three years, the increase was 48.8%.

21 - 12 - 2017

The American company Franchise Direct published the “Top 100 World Franchises” rating after detailed study brands from all over the world. Who uses franchising to its fullest today?

Franchises included in the "Top 100 Global Franchises" were identified from thousands of franchise network offerings analyzedusing objective and measurable criteria:

• number of network objects;
• network income;
• stability and growth;
• length of years of work;
• entering new markets.

• best practices in the field of support and training of franchisees;
• environmental policy;
• social responsibility.

Data for analysis was collected from:

• Franchise Disclosure Documents (FDD),
• materials presented by companies,
• government reports;
• published in industry statistics sources.

First place is always for last years occupied by a McDonald's franchise. Today the network includes approximately 36,900 units.

2017 turned out to be successful for the KFC and Burger King franchises, which took the second and third positions in the ranking, respectively, thereby displacing the Subway franchise immediately to fourth place.

Only one of the franchisors in the top ten is a retail representative - the 7 eleven convenience store chain. The network was founded in 1927 in Dallas (Texas, USA). Since 1991, the corporation has been a subsidiary of the Japanese Seven-Eleven Japan Co., Ltd., which, in turn, belongs to the Japanese holding company Seven & I Holdings Co. Today, the 7 eleven network includes 63,000 stores in 17 countries (more than 58.5 thousand of them operate as franchises).

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