For well-being in trade From the letter: “I think that you have received similar letters more than once. These are dark times for everyone involved in trading. People don't buy anything. Renting and purchasing goods does not achieve the desired results. Due to huge competition

Prayer for prosperity in business and trade “God, rich in mercy and bounty, in whose right hand are all the treasures of the world! By the arrangement of Your all-good Providence, I am destined to buy and sell earthly goods to those who need and need them. O All-Generous One,

Prayer for success in trade Holy and glorious Great Martyr John, Christians have been taken away by the strong, an all-round merchant, a quick helper to all who come running to you. I bought the deep sea, from the east I got to the north, but the Lord God called you, like Matthew the Mytnitsa,

Hello! Igor Zuevich is in touch, and today we will talk to you about how you will learn about what you need to do in order to achieve success in sales and increase the number of sales.

There are some characteristics that allow you to achieve tremendous results in the field of sales. All these principles are closely intertwined, and you practically cannot improve at least one of the characteristics without improving all the others:

1. Champions can be easily recognized as soon as they walk through the door!

Their clothes immediately show their level. It can be either the most fashionable or less popular. However, in any case, their clothes are absolutely well-groomed and clean. They take good care of their appearance and take care of themselves.

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2. Champions are happy with themselves.

Every person who is involved in sales and considers himself a Champion is infinitely pleased with himself and feels a sense of pride, and nothing else.

3. Every champion exudes self-confidence.

However, beginners ask themselves - if I don’t know, what am I doing?

Therefore, it is necessary to beware of such emotions if you are in a situation where you do not know what and how you need to do at a given time. You must develop your sense of humor and confidence to achieve greater and greater results.

However, it will be worse if, on the contrary, you work with a feeling of insufficient confidence. In this case, it is necessary to somehow train according to certain principles in order to be a more confident person.

4. You must perceive work as leadership of certain people

It is necessary to suppress all thoughts in your mind that you are doing wrong when you sell people this or that product and take away their own money.

It is necessary to use only truthful information when working as a seller and not deceive people using your own unworthy methods!

That is, you must sell the product with the utmost care and warmth to your customers using special powerful technologies, from which they will actually receive real benefits.

5. Most people who succeed in sales look only to themselves first.

Don’t compare yourself to someone else, as your self-confidence increases!

6. Champions, like no one else, want to get rich!

And there is nothing wrong with this, because in this case the seller can quickly accumulate required capital to be an independent person.

The most important thing is that you must first of all bring benefits to people, and not unnecessary problems from your sales. Main goal The dream that every salesperson strives for is to become rich.

7. Great desire to achieve results immediately

In order to determine the degree of your desire, you can ask yourself a couple of guiding questions, for example:

• How much trouble do you have to endure to quit selling?
• Or how much trouble or failure are you willing to experience before you go home and go to bed?

If you are a real champion and want to receive enormous wealth, then you must answer these questions like this: never give it up, no matter what troubles you may experience.

After all, this is absolute nonsense compared to your enormous desire.

8. Salespeople try to find out their fear in as much detail as possible.

That is, they actually study what they are afraid of. When they realize that they are afraid of something, they immediately begin to do it and get rid of the fear. Naturally, after a person overcomes fear, he begins to feel confident and this is a very positive feeling.

9. Feel good

Many salespeople feel good only when everything else is great, and enthusiasm in this case depends not only on the seller, but also on external conditions or other people with whom they talk. If the same thing happens to you, then you need to ask yourself the following questions:

• Why do you allow yourself to have such an attitude and allow your life to be thrown from one side to the other?
• Why do you think that you are a simple passenger who travels through life, and at the same time cannot take the steering wheel in your hands and independently move where you want?
• And why do you feel good only when everything around you works out and happens well?

That is, you take on the role of a seller in advance who simply stands and waits until a buyer comes up to him and wants to buy something.

For example, If you are talking to a salesperson who is very successful, then you will not be able to understand whether he has had similar problems in the past day or the past hour. But how does such a person manage to hide his feelings inside?

The thing is that real sellers are not really going to hide their own feelings, they are confident that sooner or later they will have problems (either this week or next) and they are always ready for them!

For example, they know that over the next 5 years, some year will be better than another year. They are almost sure that they will have success or failure - all this will sooner or later change, and they will experience completely different feelings and results!

However, they continue to act according to the same principle, that is, they do not change their behavior in any way due to external circumstances, and they simply remain happy people, and there is absolutely no need for them to be worried about trifles!

For example, If a customer appears in front of a salesperson who is angry, then a competent salesperson can easily cope with this problem. He will solve it and immediately forget about it, because what’s done is already done, and you can’t take anything back!

Champions know that between all the good events, some unfortunate event will appear, and this does not bother them, because they were full of enthusiasm and continue to be charged with it!

10. Care about people

Professional salespeople genuinely care about the people they serve, which is why people often turn to them for repeat purchases.

If, when talking with your potential buyer, you first of all think about how to quickly earn a tidy sum, then this will be clearly visible in your eyes and non-verbal gestures. In this case, the buyer will immediately begin to resist all your offers.

11. Any professional seller does not accept refusals on a personal level.

That is, if he wanted to sell the goods to one, and he refused to buy the goods from someone else, and besides, he changed his phone number and refuses to contact the seller, then there is no need to make a serious problem out of this.

12. First and foremost, professional salespeople invest their money and time in developing themselves.

That is, your own head, from which everything, in principle, begins.

As you can see, success in sales is possible for anyone, you just need to take these practical strategies and start using them right now.As always, the main thing is to act correctly, and you will succeed. It is better to act together and together with those people who already have experience and results. Come to our programs and earn more at the same time!

With you,
- Igor Zuevich.

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Despite the unstable economic situation in many countries, in the field of retail dynamic changes occur. Every year, fluctuations in the demographic characteristics of buyers and their needs are increasingly felt, new forms of trade and technologies are developing, radically changing the activities of trading companies. Current issue For entrepreneurs who build their business in the retail segment, the only thing left is to increase sales. When using special techniques it is quite possible to achieve a several-fold increase in profits in a relatively short term.

Specifics of increasing sales in retail trade

To choose for yourself the most effective methods to increase sales and increase profits, you need to clearly explain to yourself such concepts as incoming flow, number of customers, average check, repeat purchase, margin. For acceptance the right decision these values ​​must be recorded and analyzed regularly.

To understand how to increase sales at a specific retail outlet, you need to calculate your indicators using a special formula: Profit = Op * M (we multiply the sales volume in monetary terms by the margin). To determine sales volume, a different algorithm is used - we multiply the number of customers by the average income per customer (it can be calculated by multiplying the amount of the average bill by the number of purchases). To determine the number of clients, you need to multiply the quantity indicator potential clients on conversion, that is, the percentage of people who made a purchase in the store. Combining all the components, we get the following formulas for determining the level of basic trading indicators (they will help determine what to pay attention to to increase sales):

• sales volume = potential clients * conversion * average revenue per client * number of purchases;
• profit = margin * number of potential clients * conversion * average revenue per client * number of purchases.

By improving each indicator by about 15%, the entrepreneur will be able to double his profit. But to increase sales levels, one approach will not be enough; you need to use several methods and constantly monitor key trading indicators.

Most often in practice, the following methods are used to increase sales in retail trade: price incentives (discounts, discount cards), public events(lotteries, drawings). These methods of increasing sales are best suited in cases where you need to increase turnover quickly (in response to the actions of competitors, if necessary, make adjustments to the pricing policy point of sale). Many people want to find a job option that would allow them to understand how to quickly make money in Moscow. Therefore, to attract customers it will not be difficult to find promoters, people handing out business cards, flyers for hourly pay(these are not very highly paid, but in demand services).

When forming a price discount to increase sales at a retail outlet, you should remember that the size of the reduction must be sufficiently noticeable so that you can build on it promotional offer, so that they can stimulate demand, but also not provoke a drop in profits. Sales promotion will make it possible to significantly increase sales volume and effectively solve many practical problems: it is profitable to sell illiquid goods, to increase the average bill or the number of units in it, the number regular customers, attract attention to the retail object, successfully promote it to the market new product and encourage customers to make a purchase.

How to increase your sales level?

To increase the level of sales in retail trade, special sales techniques have been developed. Using only one approach in practice will provide minimal and short-term results. It will not be enough to achieve goals important for effective operation, such as increasing sales over the long term, increasing customer loyalty and increasing the customer base. In addition, many clients are economically educated and can quickly analyze the profitability of a particular offer. Using standard, monotonous solutions will not bring the desired result. We suggest considering several effective techniques:

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1. We increase the margin without raising the price (“discount illusion”, that is, we cross out the supposedly old price on the price tag and put a new one - more attractive to the client; this is often done when receiving a new batch of the same product at a higher price).
2. We increase the cost of goods (the principle of raising prices will not work in the case of sales of large quantities, but in retail trade it is effective; few customers carefully and regularly monitor prices at a specific outlet).
3. Mass mailing of SMS messages to customers with information about new deliveries of goods, promotions, sales, lotteries, drawings with gift certificates.
4. To increase the average purchase price and thus increase sales, you can use several techniques:

• it is reasonable to offer the purchase of a more expensive product (usually 30-40% of buyers choose a model with a higher price);
• recommend related products (CrossSell technique) depending on the sales profile, for example, shoe care products, clothing, accessories, cosmetics (shaping wide range will significantly increase sales);
• give a small gift to a certain buyer (every tenth, etc.);
• rebate (arrange a refund of part of the cost of a product if you have a receipt for a certain amount or after purchasing a high-value product).

Advice: when organizing events to increase sales, you should work them out well in financially, because they can be considered successful only if the costs of carrying them out, including the cost of gifts, are less than the benefits received (increase in turnover, profit).

1. Creation bonus system(gift wrapping, free warranty service, after-sales service, online ordering and delivery).
2. To increase conversion, you need to do everything so that a client from the category potential buyer moved to the real group:

• visits by a mystery shopper to identify weaknesses in the sales system;
• monitoring the behavior and friendliness of sellers, improving the quality of their level of communication with clients;
• reminder about yourself and the benefits of cooperation - SMS newsletter, messages on email, V social media with notifications about promotions, discounts, changes in assortment (you can promote a VKontakte group with virtually no investment)

1. It will be possible to increase the number of purchases due to profitable promotional offers with a limited period of implementation, an individual approach to the client (call after purchase, please evaluate the work of the retail outlet).

Helpful Tips:

• discounts should be given only for large purchase amounts or VIP clients;
• a response to a request or question from a client must be provided as quickly as possible;
• To attract new customers and motivate them to make a purchase, you should use the remarketing opportunity.

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Over time, the purpose of retailing essentially remains the same - it is aimed at making a profit. The most important thing is not how successfully the company operates according to its plans, but how many satisfied customers it has. Most effective tool Sales promotion is considered to increase sales levels. This can be done using specially developed and practice-tested techniques. Creating a successful retail facility is one of the answer to the question of how to get rich quickly in Russia from scratch.

Conspiracies that attract money Vladimirova Naina

For success in trading

For success in trading

May the servant of God (name) be prosperous in trade, in buying, in selling and bartering, and in everything prosperous. Be strong to my word. Amen.

Read this spell on holy water on the new moon, drink the spelled water every morning on an empty stomach, and sprinkle it on the corners of the store or office.