How to open your own coworking center from scratch? A quick office: how to make money from a coworking space What you need to open a coworking center

• How much can you earn
• Regulatory framework
• Information support for business
  • • • Similar business ideas:

A relatively new type of business in the real estate market is a coworking center, as well as an anti-cafe. But if the latter option is usually used for relaxation, then people come to a coworking cafe with the goal of working in a calm environment.
In simple words, the goal of a coworking space is to organize a comfortable environment and opportunity social interaction. However, the anti-cafe will help in negotiations or any other matter related to information interaction and freelancing.

Just recently, such a center would have been inappropriate and unclaimed, but today everything has changed dramatically - the emergence of freelancers (people who work without a main place, remotely) contributes to the development of demand for office space on neutral territory. A freelancer may need workplace away from home, where you can not only work, but also have plenty of conversations with like-minded colleagues. And the coworking center in this case becomes a real lifeline that brings mutual benefits.

That is why the number of such establishments is growing rapidly, and business profitability is over 100%. Naturally, it’s worth working on the development of your coworking center, starting from creating a business plan, designing the premises and conducting advertising.

Competent project organization

An entrepreneur who strive to discover something new and promising It is necessary to study the situation of such establishments in the city. For a small town, one such establishment is enough, and if one already exists, it will be difficult to gain the trust of visitors. In a densely populated area, opening a coworking center is much easier. However, using your imagination you can organize successful business in any area. For example, by opening a center exclusively for programmers, writers or designers. Active visitors to the non-standard establishment are also specialists who work on outsourcing.

Modern IT representatives are looking for non-standard and inexpensive rental solutions that allow them to work and communicate comfortably. A well-organized coworking center can offer them Better conditions for productive activities.

Step-by-step action plan for opening a “perpetual wallet” business

The main feature of a coworking center is its versatility and a favorable atmosphere for work and relaxation. That is why it is necessary to optimize the space by dividing it into zones. Launching a business project should begin with marketing research, searching for suitable premises. As for it, there are many options - equipped basement, first floor, converted shopping room, industrial warehouse within the city. The main requirement is space, stylish design and the creation of comfortable conditions. Looking around the streets you can find many options for implementing the idea.
The step-by-step plan for opening a coworking center is as follows:

• business plan development;
• search for premises;
• choosing a design and performing repair work;
• purchase of furniture, equipment;
• creation of an Internet resource and advertising company.

Important! Access to a coworking center should be around the clock - this significantly increases the number of visitors. Many creative people work at night and pay double the rate for it.

How much can you earn

The main income of a coworking center is payment for the time spent in the establishment. You can set an hourly price tag, create a subscription for morning, afternoon, evening and night hours, rent zones, halls, and offices. Average business profitability rates range from 10 thousand per day. The maximum income of an anti-cafe will start from 30 thousand or more per day. But these calculations are relative, and depend on the entrepreneur’s ability to make the right decisions, as well as the location of the business. The payback of the project occurs in the first year of operation.

Almost every coworking space allows you to implement a rather interesting and profitable option - personnel search. Thanks to the large flow of freelancers, by concluding agreements with companies responsible for recruiting, you can select personnel almost anywhere industrial scale. Along the way, coworking can become a base for contractors performing IT projects, but in this case, advanced management skills will be required. Such add-ons allow you to increase the profit of the center by almost 3 times.

How much money do you need to start?

The main expenses at the start are:

• rental of premises - cost from 10-30 thousand rubles;
• performing cosmetic repairs in a single design - 200 thousand rubles;
• purchase of furniture, computers, Internet connection - 500 thousand rubles;
• purchase of kitchen equipment - 100 thousand rubles.

IN running costs it is worth including the purchase of coffee, monthly rent, purchase of stationery, Internet fees, staff salaries, unforeseen expenses, advertising, website promotion - 200-250 thousand rubles.

Technology for opening a coworking center

The organization of a quiet space divided into zones makes the establishment special. Visitors should be offered work rooms, a meeting room, a training room and master classes. You also can’t do without creating a relaxation zone - a place where you can relax after doing work, calmly chat with like-minded people with quiet music and order lunch.

The technology for opening a coworking center is to create a place where people can work in a relaxed environment and, if desired, communicate with other visitors.

Design - the number of visitors depends on it

For stylish and modern design Young, creative designers who work for themselves should be attracted. A barter option can be an excellent solution to the problem: the designer creates a project, the entrepreneur provides him with a place to work. As the practice of European coworking centers shows - Each establishment has its own feature. Some create winter gardens, install comfortable chairs for communication and work, others prefer exquisite furniture and interiors. Very often, a non-standard solution can attract an audience, and its creation costs relatively little. For example, a wall painted like a chalkboard will help host a conference, business forum or lecture.

By using your imagination and giving free rein to your imagination, you can turn a coworking center into a place for creative individuals at low cost.

Non-standard approach to business, increasing traffic

To some extent, this business idea is social project, because it is designed for different visitors - artists and designers, young people working without reference to a place, programmers, PR managers and journalists, women entrepreneurs. That is why it is important to create optimal conditions for everyone to stay in the anti-cafe-coworking space. It is much easier to do this by developing a project for specialists in the same field. A quick reorientation of the establishment may be a way out of the situation. For example, on Monday the coworking center is a gathering place for artists, Tuesday is for programmers, Wednesday is a day for designers. With this approach, people will come more to socialize than to work. But this does not mean that other professions will be denied access to the hall, just exact time a gathering of colleagues is taking place.

Regulatory framework

Registration is required to open a coworking center individual entrepreneurship. You can also issue legal entity, but this will require more time and money. The establishment is registered with the local tax office and government authorities. They issue appropriate permits for activities.

Which OKVED code to indicate when registering a business?

According to the updated All-Russian classifier When filling out the registration form, indicate OKVED code 68.2 “Rent and management of own or leased real estate.”

What documents are needed to open

When choosing organizational form Individual entrepreneurs provide a photocopy of their passport, an application and a receipt for payment of the state duty. Registration takes no more than 10 days and costs 800 rubles. If you plan to organize several centers, you should immediately register an LLC, supplementing the standard package of documents with the charter and the decision of all founders to organize this business.

Which tax system to choose for registering a coworking center

A simplified taxation system is the best option for business. To use it, you will need to write an application immediately after registering the business or during the work process. The 6% rate allows you to pay tax on profits received without documenting the company's expenses. In addition, the simplified tax system is characterized by ease of record keeping, accessibility and cost savings.

Even the state is involved. The Moscow Department of Science, Industrial Policy and Entrepreneurship has been building coworking spaces in every district of the capital for several years. And in Troitsk, for example, at the beginning of 2016, a coworking space was closed, explaining that the format was not in demand in New Moscow.

There is a demand for coworking services, but the supply has also become massive. How to make money on utilities for business?

350 sq. m— average coworking space in Moscow

By 25% The coworking market in Russia is growing annually

5.6 sq. m- average workplace area

8-20 thousand rubles. — how much will it cost to rent a workplace in a coworking space in Moscow?

1000 rolls toilet paper per month needed for a coworking space with 100 workplaces

Sources: NAI Becar, RBC Real Estate, " Work station»

Office in the park

“There is a stereotype that “hipsters with smoothies hang out in coworking spaces,” but in fact, people come here to work, not have fun. This is one of the differences between this format here and abroad, where people enjoy playing games and staying to chat after work,” says Mikhail Komarov, co-owner of Work Station, one of the first coworking spaces in Moscow.

Since 2008, the owner of the Myme web studio, Mikhail Komarov, could not find a suitable office for his team. “I wanted to do something ‘for myself’, and not just move into a standard office,” recalls Komarov. An entrepreneur I know, Yuri Krylov, supported the idea - together the partners began looking for a co-working space that would accommodate Komarov’s team, and the available space could be rented out.

Co-owner of Workstation Mikhail Komarov (Photo: Oleg Yakovlev / RBC)

It helped to meet Ekaterina Kibovskaya, who at that time was working on special projects in Gorky Park. She helped contact the director of the park, Olga Zakharova - she liked the idea, and in the spring of 2012 the administration rented out a pavilion in Neskuchny Garden to entrepreneurs.

About 15 million rubles were needed for reconstruction, construction of a summer terrace using decking boards, decoration and furniture, although much was done on our own. For example, the interior was designed by an architectural bureau led by Anna Titova, Komarov’s wife. We tried to do it “for ourselves”: in addition to the work area, meeting rooms and kitchen, we installed showers and a mini-cinema. Start-up capital formed from the personal savings of the founders and a bank loan for 5 million rubles.

The project became popular almost immediately after its opening, which took place in August 2012. About 250 people came to the party - mostly friends and acquaintances. Everyone considered it their duty to check in at Rabochka and post a photo on social networks in an unusual, completely different office interior: a high space with skylights and plenty of sunlight, panoramic windows overlooking the park. As a result, Komarov was never able to place his team in the coworking space: all 82 jobs were bought out in the first month. The entrepreneur decided to take this business seriously - in January 2013, Komarov bought out his partner’s share, becoming the sole owner of Workstation.

However, not everyone was able to get off to a successful start. The second “Workstation” opened in 2014 on the territory of the Artplay design factory on the site of a closed coworking space. “The director of the design center, Sergei Desyatov, called us and said that the existing co-working space there was closing due to debts. He offered to take their place,” says Komarov. The mistake of the owners of the closed coworking space was that they insisted on annual contracts with tenants, like in a regular office, but few agreed to this.

Although this “Station” was larger in area (700 sq. m versus 500 sq. m in Gorky Park), it was cheaper - 10 million rubles were spent on furniture and redevelopment. During the renovation work, the residents of the previous tenant were moved to Neskuchny Garden.

Promoting a coworking space, which was not located in a park area, but on the seventh floor of an ordinary building, required more time and effort. And yet the “Workstation” brand worked; after six months, Komarov managed to deliver all 130 jobs.

Interior for Instagram

To attract people, Komarov tried to hold events like mini-parties, pitch sessions and film screenings, but they did not give the desired effect. “We are faced with the fact that our person is not interested in all this; people care not so much about the party as about their status. So that when a client posts a photo from a coworking space on Instagram, they write to him in the comments: “Wow! Where is it? I want it too!” - says Komarov. Saving on repairs will not achieve this effect. It’s easier for a person to sit at home or in a cafe or rent his own small office - fortunately, during a crisis, supply exceeds demand.

The third “Workstation” was opened at the beginning of 2016 in the Z-plaza business center on Butyrskaya. To create an “Instagrammable” interior for her, Komarov had to sell part of the company. “When we had already started work on the coworking space, we were contacted by former top manager VimpelCom Sergey Rumyantsev expressed a desire to participate in the project,” explains the entrepreneur. As a result, Rumyantsev bought a stake in Work Station.

Interior of the "Workstation" (Photo: Oleg Yakovlev / RBC)

“In the context of a decline in demand for offices at fixed rates, a flexible model for leasing workplaces is becoming increasingly relevant. In a coworking space, you can rent several jobs if the team has grown, and vice versa, abandon them if the staff has been reduced. Coworking spaces are now home to not only startups and freelancers, but also project teams from large companies. For example, some of the Sbertech employees work at Workstation,” says Sergey Rumyantsev.

Komarov says that all the money raised was spent on finishing the 1,800 square meter premises. m: “We just did it even cooler than we planned.” According to his estimates, this coworking space is the largest in area in the CIS. In addition to workspaces and meeting rooms, you can rent one of six boxes in a capsule mini-hotel - a night will cost 1.5 thousand rubles. (bed linen, slippers, towels and breakfast included). Hot food is provided by the Food.Station cafe, another Komarov company that operates catering outlets in coworking spaces.

According to the businessman, the first two “Stations” fully paid for themselves approximately a year and a half after opening. The costs are quite high, but the format has a flexible business model. Thus, 80% of the revenue comes from the basic “resident” tariff - a fixed workplace (15 thousand rubles per month), another 20% comes from renting meeting rooms and workspaces for a week and a month. Additional income is provided by the “per day” tariff - since not all subscription holders spend time every day and there are those who come in the late afternoon (coworking spaces operate around the clock), the guest is seated in any free seat. If the “owner” of the place comes, the guest is offered to change seats. This approach allows us to ensure an average occupancy rate of 102%, admits Mikhail Komarov.

Today, all three “Workstations” in Moscow are 100% full, says Komarov. Total monthly revenue is about 10 million rubles. At the beginning of September, the first "Workstation" outside the Moscow Ring Road opened in Orenburg: the owner of an industrial park located in the city center proposed profitable terms cooperation. “If it works for us in Orenburg with a population of 650,000, then it will definitely work in other regions,” says Komarov. He is convinced that the Moscow market is already close to saturation - only large co-working spaces with an area of ​​more than 2 thousand square meters can be opened here. m.

Regional approach

“Coworking spaces are a promising business, but the peak of demand in Moscow and St. Petersburg has already passed,” says Alexander Vusov, head of the business and asset valuation department of the Uphill consulting group. — Firstly, there are already many similar projects in both capitals; secondly, offices are sometimes cheaper. Over the past two years, the decline in prices for both rent and sale of offices in Moscow has amounted to approximately 40%. And when looking for office options, including in the center, you can always bargain and reduce the rental rate by 5-10%.”

Therefore, coworking spaces are now opening in the immediate Moscow region and Leningrad region, in satellite cities, as well as regional centers - the competition there is not strong, but the demand is also low. For example, the RE Group company, in partnership with the Ministry of Investment and Innovation of the Moscow Region, is developing the Start co-working network. The first two opened in Odintsovo near Moscow and on the territory of the Dubna SEZ; by the end of the year it is planned to launch coworking spaces in four more cities in the Moscow region. According to Ekaterina Chapygina, head of the Start project, the company is considering options for attracting third-party private investors to the project.

When opening a coworking space, it is worth considering alternative possibilities for using the space, advises Irina Vishnevskaya, General Director consulting company Berkshire Advisory Group: “Firstly, there is an acute shortage of money in the regions; secondly, coworking is still a fairly highly specialized segment, aimed at young and energetic professionals who work for themselves, including in the field of IT technology, consulting, law and other services. There must be a critical mass of such people in the city for the project to be profitable.”

If in 2012 coworking spaces were a novelty, today this word is used to describe technology parks, mini-offices, and even anti-cafes. “The main problem of the market is the erosion of the format. Now anyone can rent a basement, buy cheap furniture there, and call it a coworking space,” says Alexander Kolodezny, an adviser to the Moscow government on the creation of coworking spaces. — There are a lot of residents, so entrepreneurs will come, but they will be very disappointed in the format and in the very concept of collaboration. That is why it is necessary to implement standards for coworking spaces, taking into account all SNIPs, SanPiNs and architectural supervision.” According to him, at least one large coworking space (from 350 sq. m.) appears in Moscow every year, but not all survive. Why?

Opened in February 2014, the “Cowork on the Roof” was designed in a fashionable Scandinavian style, staged a high-profile opening, which was written about by fashionable city publications, but this did not save it from imminent closure. “The landlord increased the rental rate so that it became unaffordable for us, and a more stable tenant came to replace us, willing to pay more,” explains Evgeniy Savin, founder of Kovorka on the Roof.

According to him, the main difficulty of this business is that, as a rule, places in coworking spaces are rented for short periods of time and not always stably. Startups fail, freelancers can go on vacation or work one day in a coworking space, another in a cafe. In such a situation, it is difficult to plan income, while the costs of renting and maintaining the space are stable. The coworking business model of “rent a cheaper space wholesale and rent it out at a higher price retail” does not always work. You need to create a “place of attraction” and make money from events and educational programs passing on the site.

But this does not always save. The St. Petersburg co-working space “Third Place”, opened in 2012 by ex-journalist Elnara Petrova and her partner Svetlana Romanovich, was precisely the “center of attraction” for St. Petersburg entrepreneurs from among “their own”. But the fashion quickly passed - in 2015, the coworking space was replaced by a mini-hotel, and then a bar.

The goal of the project is to open a coworking center to provide a range of services in the field of coworking (organizing the work of various specialists in one territory, which is a “joint office”). This coworking center positions itself as a unique creative space that brings together people of creative professions and inspires them to work.

The target audience of the coworking center consists of various groups, which include freelancers, aspiring entrepreneurs, the self-employed population, as well as people seeking self-development.

To implement the project, a commercial area of ​​160 sq.m. is rented in the central part of the city.

Coworking centers are a new phenomenon in the Russian business environment. The first such establishment opened in Russia in 2008. Today, about 300 coworking centers are registered throughout the country, 1/3 of them are located in Moscow. For other large cities, this niche is freer and opens up many prospects.

A coworking center is a relatively long-term investment that will not pay off immediately. The payback period for coworking centers is 1-2 years, which may scare off some entrepreneurs. Another problem is the requirement of a significant amount initial costs. This type of business is more suitable for those investors who are focused on implementing a long-term project that takes into account trends modern economy. The main advantage of a coworking center as a business area is its focus on economic trends. Every year the number of specialists working through the distance employment system increases. It is expected that in Russia by 2020 the share of specialists working remotely will increase to 20%. Therefore, opening coworking centers now will allow you to occupy a free and promising niche, the popularity of which will increase significantly in a couple of years.

The volume of initial investment is 1,020,000 rubles. Investment costs are aimed at renovating the premises, purchasing furniture and equipment, advertising and creating working capital, which will cover the losses of the initial periods. The bulk of the required investment falls on the purchase of furniture and equipment – ​​44.1%. Own funds will be used to implement the project.

Financial calculations cover a five-year period of operation of the project. According to calculations, the initial investment will pay off after fifteen months of operation. Net profit upon reaching the planned sales volume will be 86,000 rubles/month. Reaching the planned sales volume is expected in the 4th month of operation.

Table 1. Key project performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The development of the economy and entrepreneurship is very dynamic. The changes affect all organizational business processes, which contributes to the expansion of the range of outsourcing and freelancing. Modern business adapts to new requirements and needs of subjects of economic relations. Individual specialists and professional groups looking for alternative options organization of work space. Conventional offices, for which significant amounts of money are spent on rent, are being replaced by so-called coworking centers - a place where you can work, hold business meetings, use Wi-Fi and relax.

IN last years Coworking centers are gaining popularity as there is a trend for professionals to move to remote work. Photographers, designers, IT specialists, writers, lawyers - representatives of completely different professions come to the conclusion that using coworking centers is much more convenient and cheaper than renting expensive offices in the city center.

The idea of ​​coworking centers appeared in the USA in 2005, but is relatively new for Russia. The first coworking center in Russia was opened in Chelyabinsk in 2008. Today, there are about 300 coworking centers registered in Russia, more than 100 of which are located in Moscow. However, it is too early to talk about market saturation.

This format has taken root well in many countries, but in Russia it is still at the initial stage of its development and has not acquired the same scale as in some countries. The reason for this lies in the specifics of the domestic economy: firstly, remote employment of specialists in Russia does not exceed 5% of the total active economically employed population (for comparison, in the USA, 45% of employees work remotely or have such an opportunity); secondly, tenants are reluctant to rent out premises intended for coworking centers, as they consider this business to be rather fickle. Despite this, positive trends in business allow us to talk about coworking centers as a promising direction, because:

— the percentage of remote employment in Russia is growing every year. According to J’son & Partners Consulting, by 2020 the share of remotely working employees in Russia will grow to 20%, which will provide employers with savings of more than 1 trillion rubles.

— large Russian companies are already demonstrating a tendency to switch to remote work. For example, the VimpelCom company plans to close 70% of its offices by the end of 2018 and transfer employees to remote work. Small and medium-sized businesses also support this trend. According to the results of a survey conducted by Bitrix 24, 27% of companies plan to transfer more than half of their staff to remote work.

— 67% of applicants show a desire to work remotely. And the number of vacancies offering such work is about 35% of the total share of advertisements.

— the desire of small and medium-sized businesses to save on rent office premises during a crisis.

In Rostov-on-Don there are currently 5 sites that provide coworking center services. For a large city with a population of more than 1 million people, this is not enough, so creating a comfortable workspace in the format of a coworking center is considered a promising direction.

Thus, we can talk about the investment attractiveness of this business. The opening of a coworking center will allow us to take into account the trends of modern economics and entrepreneurship and occupy a free niche in anticipation of the development of this area.

3. DESCRIPTION OF GOODS AND SERVICES

The term “coworking” can be literally translated as “working together.” Consequently, coworking is a form of self-organization, a community of people united in one space to do some work. At their core, coworking centers are “communal offices” and provide space for work, business meetings and various events. In such a space, you can rent a permanent workplace or periodically visit the establishment as needed. It is this variability that determines the main advantage of coworking centers. In addition, coworking centers are very convenient, as they are equipped with everything necessary to organize comfortable work. Here you can rent an entire workplace with a table, a personal locker for things, use free wi-fi, and drink coffee. Coworking centers are especially popular among intellectuals and creative professionals. In the space of a coworking center you can meet entrepreneurs, freelancers, small companies for whom it is not profitable to rent a separate office, and creative groups gathered to develop one common project.

At their core, coworking centers are similar to anti-cafes, with the only difference being that anti-cafes are intended for relaxation, and co-working centers are for work. However, the principle is the same: the visitor is provided with a universal space for use and pays for the time spent in it.

Coworking centers have the following advantages:

— savings on renting premises;

— variability of use: in the center you can rent one workplace for a certain period of time, or periodically visit the center, using the free space;

— the centers are suitable for organizing individual work, and for holding various meetings, seminars, video conferences and other events. For this purpose, the centers have various zones;

— the business environment contributes to increased productivity;

— coworking centers can become a platform for useful business contacts;

— the centers are equipped with everything necessary for work: office equipment, Wi-Fi, etc.

However, the following disadvantages of coworking centers should be taken into account:

— the open layout of a “communal office” is not suitable for people who are used to working in silence and privacy;

— not every specialist is ready to pay daily rent for a workplace.

Thus, when opening a coworking center, you need to clearly understand which categories of specialists will be interested in this offer.

The coworking center project involves making a profit from renting workspaces to various specialists. In addition to the main source of income, coworking centers also make money by renting conference rooms and training rooms, conducting training courses, master classes, and so on.

In accordance with the list of services offered by the coworking center, the organization of the space itself, the required area, and tariffs are determined. Some coworking centers are created with a specific theme - for example, it can be a space that brings together creative people, industry employees or aspiring entrepreneurs. Such thematic coworking centers allow you to unite specialists from the same field of activity, which is regarded by visitors as an additional advantage. Managing such themed coworking centers is much easier since there is a clear understanding of target audience and the demands it makes.

IN this project It is planned to create a co-working center, which will be a creative space. The center positions itself as a place where representatives of creative professions can interact with each other or get inspiration for work. This concept involves the creation of three functional zones: isolated workplaces that allow you to work in privacy and silence; a common room where negotiations and meetings will be held; as well as a separate room for conducting seminars, trainings, and so on. Various trainings, creative evenings, and exhibitions will be held at the coworking center creative works etc. Thus, the mission of this coworking center is to create a creative space aimed at developing the creative potential of its visitors.

In connection with a certain concept, an approximate list of coworking center services has been established:

— permanent or one-time rental of a workplace (the price includes the use of office equipment, free Internet, use of a coffee machine and cooler);

— rent of a hall for seminars (price includes the use of equipment for presentations);

— renting a hall for exhibitions, concerts, creative evenings, etc.;

— organization of free seminars, workshops or theme evenings by the center itself. This service is aimed at attracting visitors.

It is important to understand that in order to effectively run a coworking center business, it is necessary to create an active community on its basis, which constantly participates in various events and organizes them itself.

4. SALES AND MARKETING

The target audience of coworking spaces can be divided into three large groups:

— freelancers make up the majority of users of coworking center services. These include IT specialists, copywriters, translators, copywriters, designers and other specialists working remotely. This group mainly includes representatives of intellectual work;

- beginning entrepreneurs - some of them do not need a permanent office, while others do not have the opportunity to rent an expensive office on a permanent basis;

- self-employed population - usually this group includes representatives of creative professions (photographers, writers, coaches, etc.).

We can also separately highlight people who strive for self-development and attend various events in coworking centers.

Thus, the audience of coworking centers is quite diverse and numerous.

Due to the fact that the format of coworking centers itself is quite specific, a certain set of advertising methods should be used to promote them. Coworking centers need advertising, since the very concept of workspaces is relatively new for Russia, and marketers have a primary task of telling potential consumers about all the advantages of coworking centers.

The following advertising methods are suitable for promoting coworking centers:

— Internet promotion using a website and groups on social networks;

— organization of educational and entertainment events for visitors;

— provision of content: photo reports, live broadcasts, video lectures, useful information;

— creating a comfortable work space and relaxation area;

— partnership with local media.

Advertising methods include the location of coworking centers. The most convenient option is to locate the premises in the city center, where the concentration of business activity. This will attract large quantity visitors.

This project involves active promotion of the coworking center, which implies a certain advertising budget. The planned list of promotional events and the costs of carrying them out are presented in Table 2. According to calculations, 75 thousand rubles are planned to be spent on promoting the coworking center.

An active marketing strategy allows you to recoup the cost of a coworking center in a few months, although it usually takes about 1 year. On average, prices for using a coworking space are:

— one-time visit: 300-500 rub.

— monthly subscriber cost: 5,000-15,000 rubles.

— cost of renting a conference room: 5,000-10,000 rubles.

Based on the average prices for the basic services of coworking centers, we will calculate the planned income. To do this, we determine the average number of visitors per day - 20 people and the average bill is 400 rubles: 20*400*30=240,000 (rubles). The number of monthly passes sold is 10, with an average cost of 8,000 rubles: 10*8000=80,000 (rubles).

Number of events held per month: 20, average cost of renting a hall is 8,000 rubles: 20*8000= 160,000 (rubles).

Thus, the estimated monthly income of the coworking center is 480,000 rubles.

5. PRODUCTION PLAN

Opening a coworking center and organizing its activities involves the following stages:

1) Selecting location and premises. When choosing a location for a coworking center, preference should be given to the city center. Firstly, this is where the bulk of business processes are concentrated; secondly, it is equally convenient for all clients to get there; thirdly, such placement is prestigious, which is important for those clients who plan to hold various business meetings and negotiations at the coworking center.

When choosing a location, you should pay attention to the presence of a convenient transport interchange, parking for cars, as well as the landscape outside the windows - it has been found that visitors to coworking centers pay attention to the view from the window.

There are also certain requirements for the coworking space itself. Zoning of a coworking center involves the use of a large area. The minimum area for a coworking center is 100 sq.m. This project involves renting an area of ​​160 sq.m. in the central part of the city. The rental price is 110,000 rubles/month.

2) Decoration of the premises. Proper zoning and design of space is one of the key parameters for the success of a coworking space. If we can organize comfortable conditions, visitors will be willing to return and pay for special conditions that cannot be achieved in other places. In other words, a coworking center should become a unique space that can attract visitors. Comfortable furniture, interesting interior, correct zoning - all these are elements that create a special atmosphere. Creative people They especially value the aesthetics of their surroundings, so in this project it is planned to use the services of a designer to create an attractive interior. The cost of designer services and renovation of the premises will be 300,000 rubles.

3) Purchase of furniture and equipment. Coworking provides a comfortable work space. Therefore, you should carefully consider the content of a coworking center. Table 3 presents an approximate list of necessary equipment, based on the organization of a coworking space for 30 workstations and a conference room with a capacity of up to 100 people. According to calculations, total amount expenses for equipment of a coworking center will amount to 450,000 rubles.

Table 3. Costs for furniture and equipment of a coworking center

It is important to understand that the more complete and multifunctional the equipment is, the more time the client will spend within the walls of the coworking center.

4) Recruitment. A standard coworking center does not require large staff. The main position is administrator. His responsibilities include: monitoring the serviceability of equipment and order in the premises, monitoring supplies of consumables, selling subscriptions to visitors, informing clients about promotions, tariffs, planned events, maintaining an account in social network. It is recommended to invite girls to the position of administrator, as they usually inspire more confidence among visitors. For a small coworking center, 2 administrators working in shifts will be enough. In addition, you may need the services of an accountant, a cleaner and an IT specialist who will maintain the site.

In this project, it is assumed that the entrepreneur himself maintains accounting records; the IT specialist is not part of the main staff, working under an outsourcing agreement.

6. ORGANIZATIONAL PLAN

The initial stage of opening a coworking center is registering the business with government agencies and completing all the necessary documentation.

For reference commercial activities An LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

68.20.2 Rent and management of own or leased non-residential real estate

77.33 Renting and leasing of office machinery and equipment, including computer equipment

77.2 Hire and lease of personal and household items.

The coworking center's opening hours are daily, from 9:00 to 21:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week and 12 hours a day, a shift work schedule should be organized for the main staff.

In this project, the entrepreneur performs the duties of a manager and accountant. He is engaged in recruitment, development marketing policy, control over personnel work and accounting.

Thus, the total wage fund is 109,200 rubles.

Table 4. Staffing and wage fund

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project; the planning horizon is 5 years.

To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of purchasing furniture and equipment, advertising promotion in the market and the formation of working capital, which will cover losses in the initial periods.

The initial investment for a coworking center is 1,020,000 rubles. The bulk of the required investments falls on the purchase of furniture and equipment - 44.1%, the share of expenses for rent and renovation of premises is 40.1%, for advertising - 7.4%. Other expense items account for 8.4% of the total investment. The project is financed from own capital. The main items of investment costs are shown in Table 5.

Table 5. Investment costs

Variable expenses consist of the costs of consumables(paper and ink for office equipment, water and drinks that are publicly available, etc.). To simplify financial calculations cost variables calculated based on the amount of the average check and a fixed markup of 300%.

Fixed expenses consist of rent, utility payments and payments for the Internet, payroll, advertising costs and depreciation charges. The amount of depreciation charges is determined by the linear method, based on the period beneficial use fixed assets in 5 years.

Table 6. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 276,700 rubles.

8. EVALUATION OF EFFECTIVENESS

The payback period for the project with an initial investment of 1,020,000 rubles is 15 months. Practice shows that the average payback period for coworking centers is 1.5-2 years. According to the analytical site DeskMag, “any coworking space that lasts two years turns out to be a plus.” Thus, a payback period of 15 months is a completely optimistic forecast for this line of business. It is possible to achieve such results with proper organization business and effective use of opportunities. All this will ensure a sufficient level of sales.

Reaching the planned sales volume is planned for the 4th month of operation. The net profit for the first year of operation will be 879,136 rubles. Return on sales in the first year of operation is 15.9%.

The net present value is positive and equal to 241,495 rubles, which allows us to talk about the investment attractiveness of the project. The return on investment ratio is 8.36%, the internal rate of return exceeds the discount rate and is equal to 7.36%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

Internal risks:

— low attendance of the establishment due to the unpreparedness of specialists and entrepreneurs to switch to working in a coworking format. This problem can be solved with the help of well-thought-out marketing strategy, which will allow you to convey to the target audience all the advantages of coworking centers;

— a decrease in the reputation of the coworking center itself among the target audience due to errors in management or a decrease in the quality of services. It is possible to reduce the risk by carefully selecting personnel and monitoring the quality of services provided, as well as monitoring visitor reviews;

— seasonality of sales: during vacations and holidays, the number of visitors to coworking centers decreases. To mitigate this risk, it is proposed to use alternative ways benefit. For example, during the holidays it is recommended to use the space of a coworking center as a platform for exhibitions, concerts, themed evenings, etc. Another method of attracting visitors can be a loyalty program, promotions and discounts. IN summer time you can adapt the center’s program for students and schoolchildren, providing them with discounts on visiting;

— behavior of center residents. Since coworking involves bringing together different people in one space, discipline may be difficult. Work requires maintaining a certain atmosphere and following the rules outlined for visitors to the coworking center. This risk is specific and quite difficult to combat. This risk can be minimized through proper planning of the workspace, which includes isolated workstations.

External risks:

— the presence of stronger and more popular competitors. It is possible to reduce the impact of this risk by creating unique offer that competitors cannot offer. High quality services and flexible price policy are the main competitive advantages, which a coworking center should strive for;

— increasing the cost of purchasing materials and renting premises. This risk can be mitigated by choosing partners wisely and including all necessary requirements and conditions in the contract;

— a decrease in the cost of renting traditional office space due to the crisis, which will make coworking less competitive. To avoid this risk, it is necessary to create a multidirectional center and diversify sources of income.

Evgeniya Yurkina
(c)—

Coworking is a space designed for the collaboration of several people at once. Its dimensions can be different, it all depends on the type of activity that will take place in the room. The space is equipped with the necessary equipment, comfortable furniture, and everything necessary for comfortable activities. A coworking center can become promising business in future.

Often freelancers and people who make money on cryptocurrency need space; they are free, independent, and need a common place to work. In appearance, a coworking space can be compared to a regular office. There is also an equipped workplace and furniture for relaxation. The only difference is independence. There may be completely unfamiliar people here at the same time, who have nothing in common.

There are situations when a person simply does not have the opportunity to work at home, and renting an entire office for this is very irrational. Then the coworking center will become the best solution, finish work on your project, and at the same time do it with the necessary comfort. This could become.

Coworking center: advantages and disadvantages

In this place everything is as free as possible. A person is not assigned a desk, a constant change of environment is beneficial. The premises are also equipped with a special lounge, conference room, and sometimes even a gym. Everything is based on the fact that the person who paid the rent should receive maximum comfort from his work.

Coworking has become a good solution for young entrepreneurs who do not yet have sufficient funds to rent an entire office. After all, in addition to this, you need to think about its protection and cleaning, but here everything is much simpler. Good way save a decent amount.

Recently, many companies have resorted to coworking. But in order to finally understand this concept, we should consider all its advantages and disadvantages. Advantages:

1. An opportunity to make friends, or just chat with new people. And if representatives of various fields of activity have gathered in the room, this will be a good chance to slightly expand their circle of knowledge.
2. During the work, you can easily identify real professionals who you can call on in the future for your own project.
3. Pleasant atmosphere, everything is created in such a way that being in the room becomes as comfortable as possible.
4. Lack of control, every person feels free, it is much more pleasant to work when you understand that your actions are not strictly controlled. People often come here.
5. Efficiency. People who agree to rent understand that they are paying money for it, which means it is in their interests to approach the project as responsibly as possible. Otherwise, you will have to renew the contract, and these are unforeseen expenses.

Coworking center has disadvantages:

1. Waste of time. If a person works at home, he does not need to waste time traveling and back.
2. Not reliable. When you are in a group with strangers, it is dangerous to leave your belongings unattended.
3. Lots of distractions. There are many different people nearby who can distract you, ask questions, and sometimes this is distracting. Also, lack of silence and talking can seriously harm work.

But even these shortcomings do not stop people, because the number of coworking centers increases every year around the world.

Coworking as an idea for business.

In this place you can meet people at the same time various professions. These could be translators, designers, programmers, artists, musicians, and many others. All those people who want to retire and work away from their usual surroundings.

Due to their popularity, these centers have the opportunity to constantly improve. If initially it was an ordinary room equipped with the necessary furniture, today everything is much larger. There are coworking centers that have not only relaxation rooms and a conference room, but also workshops, gyms and even children's rooms, for those who have no one to leave their children with. Conditions are becoming more comfortable and convenient every year. Coworking centers in Moscow are opening more and more often.

Many people use coworking not as a place to work, but as a business idea. After all, if it is so popular, the chance to make a profit from it is huge. However, when deciding on this idea, you need to carefully consider the following questions:

1. Choosing a room. It is worth understanding that the profitability of the entire project depends on what it will be. People around should want to come to this particular building, which means it should fulfill the following characteristics: be conveniently located, have good repairs, have enough free space and adhere to a businesslike atmosphere.
2. Buy necessary equipment, everything you need for comfortable work should be here.
3. Recruitment of personnel, it is necessary to hire people who will guard and clean the premises.

A coworking business center will be profitable in big cities. Just like those organized on their own. Coworking – interesting idea, both for organizing a business and for people who temporarily need a work office.

Coworking center plan

How much money do you need to open a coworking space? For this you can. Approximate calculations can be done as follows:

• rent of a large premises – from 150,000 rubles;
• repair and purchase of furniture – 300,000 rubles;
• staff costs - administrator and cleaner, this is another 50-100 thousand rubles;
• purchase of computer equipment – ​​120-150 thousand rubles.

Initially, you will have to spend about 800,000 rubles, the net profit for the month will be 50-150 thousand rubles. If your business does not attract you, then you should study.

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