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Every aspiring entrepreneur strives to open the most profitable business that would immediately begin to generate significant income. This actually happens sometimes, although there are many more opposite cases in life...

When in 2019, in search engine queries, you come across the coveted question “how to open a business now to be profitable,” I would like to advise the author of the question not to follow other people’s advice! In 2019, the situation is far from the same as in 1996, when weak saturated market gladly accepted any innovation. Nowadays, not a single case can be completed without careful observation and a comprehensive analysis of the situation.

We also decided to conduct our own research, interviewing entrepreneurs and experts on the topic “the most profitable business in Russia today.” We bring to your attention the most popular types of activities named by respondents.

The most profitable business | TOP 10 business ideas

How the places from 1 to 10 were distributed:

  1. Retail store(54 points)
  2. Online store(47 points)
  3. Renovation of apartments and offices(32 points)
  4. (25 points)
  5. Wholesale (21 points)
  6. (18 points)
  7. (11 points)
  8. (8 points)
  9. Legal services(7 points)
  10. (7 points)

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What was taken into account when assessing which business was the most profitable?

  1. Positive and negative reviews for each activity area earned (or took away) points. Each positive point added one point, and negative feedback took the ball.
  2. Types of activities typical for big business(for example, the banking or industrial segment) we did not include in the survey. It is unlikely that novice entrepreneurs can afford such options. We focused on those areas in which small and medium business.
  3. We asked you to pay special attention to the cost of opening a business. The reduction in household incomes played a role: 2014 was still marked by successful openings from scratch, and in 2019 it is not at all easy to get along with minimal investments. Therefore, the types of activities for which initial capital was valued at no more than 50 thousand rubles, we rewarded it with an additional plus point.
  4. Tax experts had the right to add or subtract 1 point if they considered that the business was very simple (or, accordingly, especially difficult) from the point of view tax accounting and reporting.
  5. Expert accountants could add or deduct 1 point when assessing the complexity of accounting.
  6. In addition, we assessed the dependence of business on the region, that is, we tried to analyze how promising and interesting this or that area is without being tied to Moscow or St. Petersburg. Universalism was marked with an additional positive point.

Now let’s try to evaluate the advantageous and disadvantageous aspects noted by respondents in each area.

Retail store

The leader of the survey scored points due to geographical independence and constant demand. A good argument was made: a person needs to eat everywhere and every day, and he also needs to dress and put on shoes. Moreover, these needs are urgent, so there will always be some kind of income, whether the year is 2000 or 2019. We did not ask to indicate the type of retail store, but in the notes the respondents noted that now it is more correct to open an ordinary bread stall than a tea stall / coffee boutique.

Here is an example of a story from entrepreneur Sergei R. from Tyumen: “Last year, a good friend and I almost simultaneously opened our own business. He rented a space on the ground floor of a residential building for a small grocery store, and I started installing doors, plastic windows and air conditioners. My friend had minimal experience in retail sales, but I worked in my field for almost 10 years.
Summing up the first year of “the voyage itself,” I will note that my friend’s profit is both higher and more stable than mine. It never happens to him that one day he has no income at all. For me, this situation is common. It turns out that in 2019 it is more profitable to sell products than to install windows and doors.”

Of course, without knowing all the factors involved in running a business between friends, it is difficult to draw a clear conclusion in favor of a grocery store. There are plenty of problems too. Our accounting expert pointed out the large amount of paperwork that comes with retail. The tax expert drew attention to the limits on special tax regimes, as well as problems with the sale of alcohol for individual entrepreneurs.

Online store

The online store was able to gain recognition, first of all, for minimal costs when opening. Many respondents added extra points to this type of activity specifically for “starting from scratch.” In addition, they noted the flexibility and wide possibilities in business management, since reorienting an online store to other products is much easier than a regular store.

Opinion of entrepreneur Oleg S. from Moscow: “Online stores are the future, as more and more citizens and organizations use the Internet to purchase goods and order services. It is fast, in some cases cheaper and quite convenient from a service standpoint, since the client chooses how and when he will receive the goods. Not all goods can be purchased through an online store yet, but it is quite possible that in a few years we will even order a loaf of bread and a packet of kefir for breakfast online.”
Of the minuses: (unfortunately, you cannot engage in online trading under the UTII or patent taxation system). Eat certain dependence from payment systems, delivery services, when ordering goods abroad.

Renovation of apartments and offices

The high rating of repair work is also due to the opportunity to start a business with minimal investment. Professionals who know how to work with their hands (and, in addition, plan the process, draw up estimates, select materials, etc.) are highly valued in the labor market. Many of them prefer to run their own business and receive more money, and not work as an employee for a modest remuneration.

This is how individual entrepreneur from the Moscow region Andrey P. characterizes this business: "Repair services - good business, if the entrepreneur himself is a professional in this field. Then it’s easier to come to an agreement with the customer and select performers for a specific project.
Usually in this business everyone knows each other, reputation matters a lot. With a good reputation due to word of mouth, you can work with virtually no advertising costs; orders find you themselves. But on initial stage You’ll have to work hard to earn this reputation.”

From the negative sides of this business Can be called high competition, because of which it is very difficult for a novice entrepreneur to get an order at first. In addition, tax authorities closely monitor repair LLCs and individual entrepreneurs, since this business “attracts” various violations related to tax evasion.

Cafe / Bar / Pizzeria / Dining room

This business occupies an unexpectedly high position in the ranking. It would seem that in a crisis, with falling income levels, the population would reduce spending on trips to a cafe or pizzeria. Actually this is not true. Citizens still spend time in such establishments, but at the same time they have become more demanding about the quality of the menu and service.

Bar owner Karen O. from Voronezh described this situation as follows: “Customers today act on the principle: “If I allocated money to go to a bar with friends to watch a football match, then I need a full range of pleasures - good food and drinks, high-quality broadcasting, comfortable seats, fast service.” If at least something doesn’t suit you completely, then the person goes to another establishment and will not return to you.”

Difficulties are associated primarily with the complexity of accounting and tax accounting, numerous audits and competition from large restaurant chains.

Wholesale

The good thing about business is that even one client per week can bring in income comparable to the monthly income of all clients of a retail store. But where high profit- the risks are high.

  1. Firstly, wholesalers are very sensitive to transport links, since they need to ensure both the delivery of goods and their shipment.
  2. Secondly, the business is highly dependent on suppliers. Any problems from the supplier also have a significant impact on the wholesaler. This is a case where losing a client is less painful than losing a supplier.
  3. Thirdly, wholesale trade is carried out only on , which means it is characterized by complex accounting and tax accounting processes.

Here is the point of view of Eduard F. from Moscow: “Wholesale trade is a profitable business if there is a reliable supplier with a good product. You can have an income of a million rubles a month by selling cheap goods that are in demand. IN last years Wholesalers are also firmly established on the Internet, which allows them to shorten the sales cycle and even dispense with warehouse space.”

Passenger and cargo transportation / taxi

Many owners Vehicle They prefer to earn money on their own, without being hired as a driver by an organization. You can start a business at virtually no cost, just by having at least one car. You can gradually increase your vehicle fleet by attracting hired workers.

Driver with 20 years of experience Sergey M. from Ryazan region noted interesting feature of your business: “If a person is used to earning money by driving a car, it will not be difficult for him to open his own business related to transportation. In this business, the main problem is “shadow” competitors occupying all crowded places, not paying taxes, but at the same time raising prices. They scare away potential clients who prefer to travel by public transport. There is also great competition from large taxi companies; there is a real advertising war going on.”

Design, web design and website related work

This business is certainly not for everyone. You need to be familiar with a computer, know special programs and be able to use them. That is, without the appropriate experience and education, trying to start your own business in the field of, for example, web design is not the best option. On the other hand, you can write articles for websites, be a resource administrator and social groups without knowledge of complex programs.

“Competition is very high,” almost all respondents noted this. As well as the fact that this is an excellent example of a business without initial investment. At the start, it is not even necessary to register an LLC or individual entrepreneur, but make do with a civil law agreement. Having acquired several regular customers, you can think about both the company and the staff.

Beauty salon / SPA / sauna / fitness

Opening a beauty salon or SPA salon requires analysis competitive environment. If similar services are already offered in your area or town, then it is worth analyzing whether the demand is sufficient to support another establishment. Despite the noticeable general trend of passion for wellness procedures, this area of ​​​​activity is not vital for the client. Investments in opening this business are not very large, but their payback cannot be quick.

It's good if you have a prepared client base that is ready to try using your services. It is unwise to rely on clients “from the street”; people rarely enter such places by accident. This is what the owner of a beauty salon from Zelenograd, Tamara R., told us: “I always liked doing nails, trying new polishes and technologies. At first I received friends and acquaintances at home, and then I decided that I needed to do what I loved not in my free time, but constantly. She opened a small salon, where she redirected all her clients.”

Legal services

Legal services are a very specific business, which is designed for people with appropriate education. If legal issues do not seem complicated and tedious to you, you are able to understand any law - you can try! The business is characterized by minimal investments at the start (mainly advertising), brings quite a tangible income (our citizens are accustomed to paying decent fees to lawyers) and, at the same time, does not burden the entrepreneur with accounting and tax audits.

Tax officers often know the laws worse than the lawyers themselves, whom they could go to with an audit. And every successful consultation or service provided brings you not a single client, but also all his closest friends and relatives.

Organization of entertainment events

Our rating is completed by an activity that requires activity and optimism. The target audience is located in any area, because you have a lot of ideas at your disposal for birthdays, corporate events, weddings, professional holidays, and excursions. This also includes the services of a photographer and DJ. You are limited only by your own creative capabilities and the ability to show yourself to potential clients.

You can start a business practically from scratch, offering your services through social media and sites, friends and acquaintances. The main problem is competition, which is traditionally high in this area. Therefore, you must, of course, be a bright, positive person to whom others are drawn.

Sometimes the most profitable business is the one that leaves you personal time and which you can do more with pleasure. This kind of business can bring good money, but it did not start out as “a way to make a lot of money.” Specialists in their field can always turn their training into a full-fledged business, such as tutors (now this is one of the things that makes it easier to start). Let your business become a hobby, something that you really want and are interested in doing.

Examples of such “tent-type” startups can be seen in parks, at festivals, and in small pavilions next to cultural venues. How it works and what it is based on is in this video (from the exhibition, where you can buy any fashionable trifle, have a delicious meal, and purchase rare items):

When a person has a desire to open his own business, the first thing to do is choose a promising, profitable idea. There are many different directions entrepreneurial activity, among which you need to find a niche where you understand best. The answer to the question of which business is the most profitable for beginners can be found in this publication.

Sewing and selling eco-bags

Are you thinking about it? Despite the fact that almost all citizens of our country use plastic bags, traditional shopping bags do not lose popularity. Many fashionistas began to complement their look with original products made from natural fabrics such as linen or cotton. They are called eco-bags. The production of such products is the simplest and most profitable business, which can be built in any locality.

Unlike plastic bags, eco-bags do not cause any harm environment, since they are made exclusively from natural fabrics. These products last for a long time without losing appearance. They do not fade in the sun, do not tear or fade after washing.

If you are interested in what is the most profitable business with minimal investment you can open in an ordinary apartment, pay special attention to this startup.

Equipment and profitability

For purchase sewing equipment, fabrics and consumables you will need approximately 50–70 thousand rubles. In a month you can sew 30–40 items at home. The price of an eco-bag depends on the fabric from which it is made. Linen and cotton products can be sold for 1.5 thousand rubles. Eco-bags made from polyester cost 500–700 rubles on the market. If you specialize in sewing products from natural fabrics, you can earn about 20 thousand rubles a month with your own hands. In order to increase profitability, you need to hire 2-3 seamstresses and thereby increase production volumes.

Experts have different assessments of which types of businesses are the most profitable, but the main indicator is profitability. If you gradually increase production volumes, its level will quickly reach 15–20%. Equipment payback occurs after 1–1.5 years of operation.

When it comes to talking about which area of ​​business is the most profitable, experts note clothing industry, as one of the most highly profitable areas of business activity. This also applies to sewing eco-bags, so you can safely begin implementing such a project at home.

Cleaning ventilation systems

Are you wondering which business is the most profitable in small town? Have you heard that a dirty ventilation system can create serious problems for its owner? These include frequent illnesses, increased costs for electricity bills, and in some cases even fires. But despite this, in many small towns there are no companies that offer cleaning services for ventilation systems. But you can build a simple and profitable business on this.

First of all, your clients will be corporate customers. Industrial enterprises They are losing profits due to the fact that workers en masse go on sick leave and register occupational illnesses, so they will not spare money on cleaning the ventilation. Individuals also need this service. If you are knowledgeable in this area, you should not look for which business ideas are the most effective and profitable, because you already have a ready-made promising project in your hands.

Necessary equipment

To get started you will need equipment. These are all kinds of brushes, devices for vacuum cleaning of air ducts and filter units. For all this you will spend approximately 300 thousand rubles. If you have unlimited financial resources, also buy robots with video equipment attached to them. They are intended for diagnostics of ventilation systems. In this case, the client will be able to see personally that he really needs such services.

– cleaning of air ducts. And it is not just words. Firstly, there is not much competition in this niche. Secondly, in order to implement such a project, you will not need special knowledge, since all the work is done by vacuum equipment. This activity brings in about 90 thousand rubles of income per month. Cleaning 1 sq. a meter of ventilation system costs 150–900 rubles. The final cost of the work largely depends on the degree of contamination of the system. In a day or two, people can clean 100 square meters. meters. As a rule, after the first cleaning, all clients enter into a contract for regular maintenance, because previously they had no idea how much dust can accumulate in the ventilation system.

People who have been working in this field for a long time can tell you what type of business is now the most profitable and accessible for beginners, because cleaning ventilation systems brings excellent income without requiring large financial investments.

Selling flowers that glow in the dark

It is difficult to definitively answer the question of which business is the most profitable for aspiring entrepreneurs. But one thing is for sure - these are all new ideas that can interest consumers and attract their attention. Another important point, the project must have a mass focus and coincide with the mentality of the citizens of our country. This will help you determine which type of business is currently the most profitable.

One of these original ideas came to us from Holland. This is a unique technology for applying a special substance to flower buds, thanks to which they glow in the dark. Flowers are a product that is in demand both on holidays and weekdays. Selling it is a great idea for people who are looking for which business is the most profitable in Russia.

When choosing a bouquet for a special event, a person tries to find an unusual composition, and flowers that glow in the dark are a truly original solution. A special bio-gel that creates this effect can be bought on the Internet. It’s better to immediately take a multi-colored set of 8 tones. The volume of each bottle is 50 ml. It costs approximately 6 thousand rubles. Consumption for decorating one flower is 1–1.5 ml.

According to statistics, one retail outlet can sell about 50 ml of gel per day. At retail trade The profitability of such a business reaches 300%. You can also offer the application of glow gel to potted flowers and vines in hotels, bars and nightclubs. Now you understand what small business the most profitable in modern conditions?

Video shooting from a quadcopter

Usually associated with new technologies. In the modern world, the line between serious things and toys has long been lost. Children preschool age master complex computer programs, and adults use children's toys, such as quadcopters, in their work. Enterprising people have turned this childhood hobby into a fairly profitable business. They offer video recording from unmanned aerial vehicles and earn good money from it.

On the market you can buy a drone equipped with a video camera with a flash card. The cost of such devices ranges from 20–160 thousand rubles, depending on the functions and quality of shooting.

Your clients will be:

  • Realtors;
  • Newlyweds;
  • Construction companies;
  • Travel agencies, etc.

One hour of filming costs approximately 5–8 thousand rubles. By doing this, you no longer have to think about which business is the most profitable for beginners today.

When your business begins to generate stable income, you can buy more expensive equipment with advanced functionality. All investments will pay off in literally 2–3 months of work. There is minimal competition in this area, so you can quickly return your investment. , based on video shooting from a quadcopter, will be a good source of income for any person versed in technology.

Installation of video surveillance systems

Do you want to know which business is considered the most profitable in our time? Recently, the number of robberies of private houses and apartments has increased significantly, so many people began to install video surveillance systems. Specialized companies deal with this matter.

To install such equipment, you do not need any special skills. All necessary operations are performed in accordance with the instructions that usually come with the video camera. But wealthy people do not want to do this business on their own, so they hire specialists to do the work. So that you understand which business is the easiest and most profitable, it should be noted that companies that sell and install video surveillance make a markup on goods of more than 100%. In addition, they get good money for installation. For each camera installed in a house or garden, the client will pay 5 thousand rubles.

The set of video surveillance equipment consists of:

  • Eye cameras – 500 rubles;
  • DVR – 5 thousand rubles;
  • Monitor – 5 thousand rubles.

This set, worth 10.5 thousand rubles, can be sold for 30 thousand rubles and get 20 thousand rubles in profit from it. If you want to earn additional income, offer your clients the installation of door video peepholes, which have recently become very popular. We hope you understand which business investment is the most profitable and how to get the maximum profit from it.

Dog training

A person who wants to open his own business always has many questions, and the main one is how to understand which business is now the most profitable and is it worth doing during a crisis? If you have a special education and love dogs, offer dog training services to clients. A person who has never done this kind of work can take special courses. They are found in almost all major cities. For 4–5 months of training you will pay 10 thousand rubles. After completing the courses, you will be issued a special certificate, which gives you the right to train dogs.

Experienced trainers conduct group training at special sites. In addition, they go to the client’s home to conduct individual lessons. Decide for yourself which business is the most profitable - training in a group or training with each dog separately. In any case, you will earn good money. You can also offer additional services, such as delivering dogs to the training area and home.

One group lesson at a special site costs about 1 thousand rubles. As a rule, there are 3-5 dogs in a group. For training at home, wealthy clients pay 1.5-2.5 thousand rubles per hour. The course of such training lasts 10–14 days. Training adult dogs that have already developed their character costs much more. If you calculate the possible monthly profit, you can make a clear conclusion which small business is the most profitable in modern conditions.

Video on the topic

Mobile cafe on wheels

Many aspiring entrepreneurs living in the province are looking for an answer to the question. At the same time, they do not even suspect that street trading Coffee can earn you 100–150 thousand rubles a month. Coffee startups are the best answer to the question of what business is the most profitable in our country today. Their main advantage is low investment, ease of learning and implementation of the idea. The payback for such projects occurs in 0.5–1.5 years.

But such a business requires a lot of dedication from its owner. You will have to work both in hot weather and in severe frost. In addition, it is necessary to constantly monitor the condition of the equipment to prevent any serious problems. Beginning entrepreneurs may have difficulties with paperwork, since the legislation of our country does not yet clearly stipulate work with coffee machines.

A mobile cafe on wheels can be located in a park or square. Include 10–20 types of hot drinks and 5–10 types of sweets in your assortment. If you sell 200 cups of coffee daily for 60 rubles, all costs will pay off in 8–9 months.

Owners of establishments Catering often complain that they are “tied” to one place, so they cannot reach a wide audience of potential clients. Consumer tastes are constantly changing, so we have to look for new solutions to understand which business is the most profitable in 2019. A mobile cafe can be the most effective solution to this problem, especially for beginners who do not have enough financial resources to open a stationary establishment.

This business idea can be implemented in any region. Constantly expand your range, offer food delivered to your home, put in a little effort and your business will prosper.

In most developed countries of the world, small and medium-sized businesses form the basis of the economy. And it’s not surprising, because at minimal costs self employed can make quite a bit of profit. But, of course, success largely depends on the area in which you want (and can) work - services, manufacturing, transport, trade, etc.

So who earns the most? Forbes magazine tried to answer this question by compiling a list of the most profitable and promising small business segments. The rating is based on data on 300 thousand companies and individual entrepreneurs, each area was represented by at least 100 companies. The data was collected by a specialized consulting agency from 2003 to 2011.

As the authors of the rating note, most of the most profitable types of entrepreneurship require excellent vocational training. At the same time, these specialties allow you to work for yourself, not have a staff, and sometimes not even use an office. But there is another side to the coin: clients of such specialists, as a rule, resort to the services of the same professional for many years, that is, it is very difficult for a beginner to quickly take a worthy position in the market.

So, who made it to the business top?

1. Private auditors. Net profit - 16.5%. Audit services are in demand at any time, so the financial crisis did not in any way affect the income of these specialists. In addition, clients tend to regularly work with the same auditor (or firm), so promotional costs are virtually unnecessary. And, of course, if you work for yourself, the need to rent an office and pay staff completely disappears.

2. Chiropractors, 15.3%. Official medicine does not always recognize the craft of these specialists, but this does not prevent them from receiving a decent income. And those who do not maintain their own office and work on-site at the client’s home, also have almost no costs.

3. Specialized clinics, 15%. The most popular are minor surgeries, cosmetic procedures and various examinations. Despite the high cost of maintaining such an establishment, the prices for services more than cover all costs.

4. Accounting services, 14,9%. Just like auditors, accountants are always needed by everyone. Any services of these specialists are quite expensive, however, competition in this area is consistently high.

5. Private dentists, 14.7%. These doctors almost never suffer from a lack of clients. Many patients become regulars and go to the same dentist for decades; plus, they recommend the specialist they like to friends, relatives, colleagues, and so on. Even without a single advertising line and having quite expensive equipment, a dental office is a profitable enterprise.

6. Tax calculations, 14.7%. Nobody likes filling out declarations and standing in line at the tax office. On human laziness and private tax officers earn.

7. Orthodontist, 14.4%. In Russia, these specialists usually do not work outside the walls of any clinics, but in America, a private orthodontist is a fairly common occurrence. And the services of such doctors are traditionally expensive: if a client wants a Hollywood smile, he must be willing to pay the appropriate price for it.

8. Law firms, 13.4%. At the same level are the approximate incomes of all law firms and companies.

9. Small lending, 13.3%. Companies that issue small loans secured by the company's products have become popular during the crisis. Large banks unanimously refused loans to entrepreneurs and demanded that previously issued loans be returned ahead of schedule, and these firms were ready to issue funds without special requirements and for the required period. For small businesses, this became a real lifesaver, as profits in production and trade also began to fall rapidly.

10. Private managers, 12.2%. The financial management service is not very popular in our country, but in the West people trust traders much more than banks or their own “mattress”. Even pensioners put their savings into securities, so managers have a lot of clients, but there are almost no expenses: such a specialist can work even from his own sofa.

11. Drilling of oil and gas wells, 12%.

12. Ophthalmologists, specialists in the selection of glasses, 11.5%.

13. Renting of non-residential premises, 11.3%.

14. Real estate valuation, 11.3%.

15. Renting mini-warehouses and storage rooms, 11%.

16. Insurance agencies, 11%.

17. Credit intermediaries, 10.7%.

18. Investment advisors, 10.7%.

19. Speech therapists and audiologists, 10.6%.

20. Private therapists, 10.4%.

Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection current business ideas in unstable times of crisis. If you have your own ideas, we are waiting for them in the comments under the article.

How to open a business in a crisis


This is probably the main question for everyone who wants to make money during a crisis. Let's see what successful entrepreneurs say about this.

Founder and owner of Tinkoff Bank.

According to Oleg Tinkov, special attention in times of crisis should be paid to the medical sector and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements can be profitable, medicines, equipment for clinics and pharmacy chains. Little competition and growing demand create ideal conditions for private medical institutions and the hospital sector.

In the absence of large initial investments, Oleg Tinkov advises paying attention to the promising market for developing applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and moving away from them by 15–20 years, and for beginners there are plenty of opportunities for copying.

Investments in medical development and R&D can provide good income in the future. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.

Founder and owner of such companies as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).

The owner of a network of well-known companies believes that in these crisis conditions it is better to start business projects related to import substitution. A hint will be given by analysis of the trading market and customs statistics for the last few year s. These may be some types of food products for which demand has been stable. He believes that the crisis situation did not change either the people or the officials.

Vadim Dymov is convinced that it is possible to reach financial heights by opening new projects in agriculture. As an option, he proposes to use state land shares for Far East to grow soybeans that can be exported to China. A risky but simple business can bring significant profits.

The businessman does not rule out achieving success by opening startups in the field of engineering logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry workshop to produce excellent domestic furniture? Suddenly? But it’s very nice to create and use something that’s your own, to raise your own brand.

Founder and owner of the Dodo Pizza chain of pizzerias.

According to Fyodor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply creates a new one from the usual coordinate system, and life continues to take its course. Only the rules of the game change, and it is not “what” that is important, but “how” to act in new conditions.

Fyodor Ovchinnikov is confident that Mercedes will be in demand during the crisis. The main thing is to find an optimal and competitive business model to win in modern conditions.

Fyodor Ovchinnikov suffered a serious setback early in his financial career. His first project to sell books turned out to be unprofitable and a failure, but only helped the businessman develop new strategy. Now the entrepreneur approaches the beginning of each of his business as if there is a serious crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything gets bad, even if everything is good at this stage?” He rightly believes that it is precisely in these difficult and new times that a healthy and strong business can be formed in the country.

Founder and owner of the Expedition company.

According to entrepreneur Alexander Kravtsov, now is a great time for any new endeavors. Here it is important to invest your soul into a business project and maintain good spirits. If you don’t hide and don’t retreat, then everything can turn out to be an excellent and profitable business.

Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises simply overwhelmed with stable orders. For example, the only Russian company producing backpacks is working at full capacity.

The businessman believes that interesting and relevant topics for new business are food and tourism development.

It is better to become more active in those financial niches from which you left foreign investment. But he recommends being more careful with fixed expense items. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.

Alexander Kravtsov believes that a businessman in a crisis should become a cynic: not pay high rent, not pay inflated bonuses and not invest in dubious projects.

TOP - 15 business ideas during a crisis


Below we have collected 15 small business ideas during a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you will leave in the comments!

You can also get useful information from the article about.

Business idea No. 1 – Opening an online store

Preliminary costs- from 200,000 rubles.

The general essence of the proposed idea is the development and organization of an online store, sale of goods through the site, delivery to customers using courier service or regular mail. The relevance of such a project has been confirmed by numerous economic analysis market. The service is increasingly in demand among middle-aged buyers, and the monthly growth of the market speaks of its prospects.

When planning to open an online store of women's or children's clothing, the owner faces the following costs:

  • expenses for development and technical support for uninterrupted operation of the site;
  • wage administrator, courier;
  • if necessary, renting a warehouse;
  • transportation costs when purchasing goods.

The rent for the premises of a stationary store is replaced by the content of the site, the purchase software, advertising expenses.

The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. If you invest more than 200,000 rubles in the purchase of goods, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay for such a project in just 4-6 months.

Business idea No. 2 – Opening a street fast food

Preliminary cost of the project- 275,000 rubles.

The essence of the idea is the discovery of a small point of sale for the production and sale to consumers of a certain type of snacks and drinks. Unlike the usual shawarma and hot dogs, the project proposes to develop an assortment based on sandwiches with nutritious and tasty fillings, classic or closed sandwiches. The relevance of the idea lies in the constant demand for the system’s products fast food. During a crisis, people go to restaurants less often and increasingly prefer quick-to-cook and inexpensive street food.

It is better to open such a stationary point in places with a large flow of people: near metro stations or bus stops, shopping arcades, higher educational institutions. Main costs:

  • rental of a trading place;
  • purchasing a stall, tent or trailer;
  • purchase of thermal and refrigerated display case, equipment for work.

If we base the calculation of approximate income on daily turnover of around 8,000 rubles, then we can talk about average monthly revenue of 240,000 rubles. With a profitability of 30% included in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or healthy food connoisseurs who have difficulty finding a decent catering outlet.

Business idea No. 3 – Opening a pancake cafe on wheels

Initial investment- 400,000 rubles.

The business idea is based on equipping a pancake baking station, organizing the production of special fillings, and selling this original fast food to the buyer. There are many companies on the market offering a tasty product, so competition in the sector is high. Having relied on non-standard products for fillings, beautiful presentation, excellent taste, you can get a stable profit and regular customers.

To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will be the main cost item for opening a pancake cafe.

Successful development of production is possible in the case of:

  • a wide range of interesting fillings;
  • staff professionalism;
  • choosing the right location.

In most such enterprises, the markup level is 80-100%, which completely covers communal payments, all costs and gives a stable profit. We can talk about complete self-sufficiency only after a few months due to the initially low cost of this product and strong competition.

Business idea No. 4 – Bakery and confectionery

Approximate investment amount– 1,000,000 rubles.

It is worth noting that people will always want to eat, in connection with this, opening a catering business during a crisis period becomes relevant, even when not everything is in order with the economy in the country. Small companies combining the functions of a bakery and a store are gaining popularity in large cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different income levels. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to consumers.

To locate a bakery and pastry shop, you must carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:

  • a simple bakery and confectionery with a sales area;
  • bakery and pastry shop with a small cafeteria for visitors.

The first option is more economical in terms of investment and requires less time spent on organization. With a good location, the bakery can serve 300–800 visitors per day, each of whom will make a purchase in the amount of 200–400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10 - 12 months.

Business Idea No. 5 – Opening an outsourcing company

Minimum investment– 550,000 rubles.

The essence of such a project is the creation of an outsourcing company providing various services to third parties for a fee. As your main specialization, you can choose accounting or legal support for business, solving financial or IT issues, or creating an external call center to work with orders. The market for such outsourcing companies is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.

To organize and start work, it is necessary to solve two specific tasks:

  • renting a convenient office space in the central part of the city;
  • recruiting real professionals in the chosen field.

In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintaining life in the first months of formation. Work with clients is carried out on the basis of a special agreement. The cost of services is calculated individually for each work situation. Great attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the profitability of the outsourcing company.

Business idea No. 6 – Opening a canteen

Minimum investment– 1,000,000 rubles.

The essence of the project is the opening of a small catering establishment in the format of a city canteen. Its services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.

After choosing the work format, you should decide on the premises. It must fully meet certain technical requirements. The best option will be the rental of a former catering establishment or a spacious hall near a train station, higher educational institutions, and shopping complexes.

The main cost items may be:

  • refurbishment of premises for visitors;
  • purchase of kitchen and commercial equipment;
  • training and maintenance of the team.

It is considered optimal to accommodate up to 50 visitors at a time. Workload varies depending on the time of the working day. The average is a traffic rate of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting the premises, such a “tasty” business project can pay for itself within a year of stable operation.

Business idea No. 7 – Business in the production of frame houses

Minimum investment– 500,000 rubles.

The essence of such a project is the development and implementation of a business idea for the turnkey construction of frame houses. The purchase of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction works from foundation to turnkey delivery does not exceed several months. The affordable cost of materials makes frame houses a good investment.

To implement the project, it will be necessary to open several offices in different areas that will accept orders and enter into contracts for the sale of finished objects. At the first stage, the main investments will be:

  • training and wages for construction crews;
  • maintaining staff in the office;
  • advertising expenses;
  • purchasing the necessary tool kits.

The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30–40 thousand rubles. You can sell it at a price of 70 thousand rubles, receiving a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and generate a stable income, paying off after two completed projects.

Business idea No. 8 – Opening an economy class hair salon

Amount of capital investments- over 300,000 rubles.

The essence of the business idea is to open a small hairdressing salon that provides a full range of necessary services at affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population of different ages and prosperity. By providing quality service at prices affordable for most clients, you can create a project with a stable income.

The main amount of costs falls on the purchase of specialized furniture, work equipment and cosmetics, design and equipment of the hairdressing salon. Good cross-country ability is ensured by its opening in a densely populated residential area next to a bus stop, shopping centers. To get additional profit you can:

  • use leasing of workplaces instead of hired personnel;
  • invite representatives of related professions to sublease to increase the flow of clients (manicurists, makeup artists).

With an average bill for a service of 250 rubles and servicing at least 16 visitors per shift, the return on investment period is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve results, guaranteeing a profitability of 29%.

Business idea No. 9 – Opening a pharmacy

Preliminary costs- from 500,000 rubles.

The essence of the idea is wholesale purchasing wide range medicines and organizing a stationary pharmacy to sell these medicines to the population at retail. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.

Good and stable profits in this area of ​​business depend on pricing policy, selection of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, a transport stop or a grocery supermarket.

To implement the project you will need:

  • specially converted non-residential premises;
  • personnel with appropriate education;
  • concluding contracts with trusted suppliers.

The profitability of a pharmacy is directly proportional to turnover medicines. Taking into account the specifics of the legislation, entrepreneurs set high markups for some groups of drugs. Additional income comes from the sale of medical equipment, hygiene items, and baby food.

Business idea No. 10 – Opening a children's consignment store

Estimated investments- 300,000 rubles.

The general essence of the idea is the organization of a small store to accept goods for sale from customers for the purpose of subsequent resale, taking into account a certain commission to the seller. This area of ​​activity is rapidly growing. High-quality children's products are in high demand, especially in conditions of tough financial austerity in many young families.

The main cost is for renting a small space, repairing it and equipping it. trade equipment, furniture and stands. The project does not require purchasing items from wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.

It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Small investment will require:

  • colorful facade design;
  • content of the website or groups on social networks;
  • staff salaries.

For such a project, economists consider a profitability level of 12-15% to be good. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by doing such an undertaking family business and without hiring outside employees.

Business idea No. 11 – Opening training courses

The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private study schools foreign languages or preparing children for the Unified State Exam may not be affordable for some parents during a crisis, but budget private courses (individual or in a small group) are quite realistic.

Estimated investments depend on the scale of the business. You can purchase all the necessary interactive tools for training and organize training courses at home or rent office space by the hour. The remaining costs will go to advertising: in social media. networks, on message boards, newspapers, etc.

Business Idea No. 12 – Farm Products

During a crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received everything Required documents you can organize a stationary point at the market or a mobile sale of: milk, eggs, cottage cheese, pork, beef, poultry, etc.

Initial costs will depend on the scale of the business organization. You may need to purchase a special tank for transporting milk, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers for cars and products.

Business idea No. 13 – “Everything at one price” store

Estimated investments- 700,000 rubles.

It is worth noting that all the stores in this area on the market “rose” precisely during the crisis. In pursuit of a good price, people strive to save as much as possible, increasingly visiting stores with fixed price. The assortment will depend on your preferences, from inexpensive products to household supplies.

You can purchase a franchise or open a store yourself. In any case, the essence will be similar. Costs will go to:

  • rental of premises;
  • purchase of commercial equipment;
  • first batch of goods;
  • hiring employees.

As in any business, do not forget about the successful location of the retail outlet: a busy street, a walkable area.

As a supplier, you can consider purchasing goods from China.

Business idea No. 14 – Manufacturing business or import substitution

Import substitution - key moment in organizing a business during an economic downturn. In addition, state policy is entirely directed in this direction. There are many grants and third-party investments in organizing production in our country. This may be new to some, but goods can be transported not only from China, but also to China! Many food products there have high price and if you organize the supply correctly, you can talk about a promising business.

In addition, during a crisis, imported products increase in price due to currency fluctuations. In this regard, the demand for domestic goods with stable, reasonable prices is increasing. This forms the basis for organizing a manufacturing business.

This may include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, porridge, vegetables, etc.), fresh vegetables and fruits and much more.

Business idea No. 15 – Home-based beauty salon

Estimated investments - 30 000.

Popularization of masters who will come to your home and prepare for important events gained its relevance precisely during the crisis. Beauty salons do not reduce prices for their services, but private hairdressers, makeup artists, and manicurists charge much less money, and they do not have to share with the owner and pay rent.

All initial costs will be used to complete special courses, purchase the necessary equipment and for advertising. To prepare a portfolio, you can try your skills on close relatives and friends.

Conclusion

Now you know how to open a business in a crisis. Is not step by step instructions, but only ideas. We will be happy to discuss with you in the comments the issues of small business in times of crisis and are waiting for your ideas that, in your opinion, can be started in Russia during the crisis.

And also take a look at the section -. There you will find even more collections of articles with business ideas.

Any aspiring entrepreneur thinks about how to optimize the income received from running their own business. The question of which areas and areas of business are the most promising and profitable in as soon as possible at minimum investment, always remains on the agenda. After all, no one wants to invest money and waste precious time on a project that is obviously a failure.

Consultants at trainings assure entrepreneurs that any project can be made profitable. But the risks can be significantly reduced if you carefully analyze the needs of the target audience, as well as think through the strategy and calculate the business plan of the intended enterprise.

What you need to know before starting a business

Factors to consider when business planning:

  • First you need to draw up a plan of expenses that the entrepreneur’s initial capital should cover.
  • The competitive factor must be taken into account. The smaller the settlement, the correspondingly lower the competition and the wider the field for realizing your ideas. But you also need to take into account that the demands of the target audience may naturally be lower in a small city, as well as sales volumes.
  • Of course, meeting people's basic needs can be a good business idea for an aspiring entrepreneur. This includes the following areas: medicine, food and household goods, clothing industry and its distribution points. Therefore, opening pharmacies, food, hardware or clothing stores, and hairdressers is a win-win option. Especially in high traffic areas.
  • It is better to rely on business ideas and areas of their implementation that the entrepreneur is well versed in.

In order to decide which business is the most profitable, it is necessary to highlight factors determining its “profitability”:

  • The speed of return of money plays an important role, because it is more profitable when income from sales is returned as soon as possible from the moment of investment.
  • A profitable business should focus on an area in which there is great demand from consumers.
  • Profitability, that is, income should increase in parallel with the amount of goods or services sold.
  • The low price at which raw materials are purchased increases the profitability of the business.
  • Return on assets shows how well the investments were made and whether they are repaid by the profits received.

Small business

To organize a small business you will need minimal labor and financial investments. You can gather a small group of people you know and start renovating, cleaning apartments, or open a budget fast food restaurant, cafe or kiosk selling inexpensive goods, such as hot dogs or soft drinks.

Not long ago, the most popular business was network marketing, the principle of which was the sale of goods directly from hand to hand without renting premises. Examples of such successful projects are Oriflame or the Forex exchange.

The most promising areas of business

Let's take a closer look at the most profitable areas of business where you can implement successful business project.

  • Satisfying the basic needs of people has already been listed above: food, medicine, clothing.
  • An important area in which there is a high demand covers the computer industry and the sale of technology. Installation and repair of computers, sale of equipment are always in demand.
  • Plumbing: sinks, bathtubs, toilets. Services for their repair, sale and installation are highly valued in Russia.
  • Design services as the most profitable business. People love to be surrounded by things that are not only functional, but also beautifully designed. In demand: logo development, advertising design, PR specialist services.
  • Real estate services for the purchase and sale of real estate. The need for housing is also included in the list of basic human needs according to Maslow’s pyramid.
  • Another important need is the desire to feel safe. Therefore, alarm installation services and security companies are popular.
  • Sales of cars, their repair and maintenance, replacement of spare parts - all this is one of the most profitable business areas. A means of transportation is an important attribute of the life of a Russian in a country with large distances between settlements.
  • Education, opening private universities, conducting trainings. Any field of activity has a need for well-trained specialists.
  • Brokerage. Stock markets have skyrocketed in popularity in the last decade. An example is the Forex exchange, whose turnover is about 4.7 trillion. American dollars. The profits go to brokers, banks and market makers, that is, the people who organized the exchange, while clients basically lose their money.

Advantages and disadvantages tourism business. What you need to know to open your own travel agency.

  • One of the most profitable types of business in Russia has become the sale of alcohol and tobacco products.
  • Vending business. It only requires the cost of purchasing and installing machines that sell coffee or top up phone bills. Does not require large investments and efforts, you only need to change it occasionally Consumables. Brings passive income.
  • Promising areas of business include development high technology, PC maintenance, programming. Today, Internet business is also actively gaining momentum and is rightfully included in the TOP of the most promising business areas.
  • The construction of small forms of real estate remains promising. Corruption in this segment is lower than in others. The demand for spacious housing built according to European standards in Russia is currently very high.

It is worth taking a closer look at online business as the most current business in the age of high technology. E-commerce is a type of small business that operates financial and trade flows via the Internet. This type of entrepreneurship guarantees:

  • the ability to quickly and dynamically exchange information;
  • perform email marketing;
  • engage in trading on the Internet;
  • convert electronic currency into rubles;
  • transfer large sums of money in electronic monetary units;
  • use Internet banking services;
  • insure your online business;

You also need to take into account the circumstances and time of year. For example, in the summer you can make good money selling air conditioners, and in the winter – heating systems.

The simplest business

Simple types of business are usually not very profitable. These include the following.

  • Growing and selling food. Many have summer cottages, where they grow vegetables: cucumbers, potatoes, tomatoes, etc. Further food products can be sold at open market, because they will always be in price.
  • If you learn how to prepare exclusive dishes, you can sell them through an online store, arrange for the supply of your goods to restaurants or as business lunches in offices.
  • If a person knows how to handle children, then you can organize a private kindergarten right at home or in a special room, over time recruit teachers and then receive income from your parents.

In addition to the last point, the sale of children's toys should also be added. Nowadays, hand-made products, made by hand using only environmentally friendly materials, are especially popular. pure materials. An example is the business of selling paper knitters.

A new, unique and promising franchise. By purchasing it for 59 thousand rubles, the franchisee will have an excellent opportunity to earn big money, as well as devote himself to an interesting and promising business.

Paperbacks are unique, funny and very cute dolls. They are made from completely safe and very soft material. Children, especially girls, adore these dolls. Paper bags combine simplicity, usefulness and unique attractiveness.

Not every toy can be as simple and interesting as Paper Ties. This ensures great consumer interest in this product, and, consequently, high profits for the franchise owner.

The most unprofitable areas of business, or how to protect yourself from bankruptcy

Perhaps, the sale of book products is becoming an unprofitable area of ​​activity in the era of popularization of the Internet. Of course, there is a need for educational book materials, but almost any other type of book product can be downloaded on the Internet. Therefore, it is more profitable to open an online bookstore, as the owner of the Amazon website did, quickly becoming one of the richest people in the world.

Also, with the increase in computerization and the spread of personal computers, computer clubs are losing their popularity.

But if the business becomes unprofitable, then you can try to fix this by paying attention to the following factors.

  • Pay attention to a thorough check of cash expenses and cutting down unnecessary expenses.
  • Attracting partners interested in business development.
  • Company expense and income reports must be current and accurate.
  • Increasing the qualifications and interest of employees.
  • Compliance with generally accepted industry standards.
  • Preventing the possibility of theft by employees.
  • Conversation with employees to familiarize themselves with the problems existing at the enterprise.
  • Position in the market, familiarization with similar products presented by competitors, drawing up a new business plan that would include points on which the enterprise can overtake competing companies.
  • Development and implementation of a PR campaign emphasizing strengths business, as advertising among the target audience.
  • Review of the company's policy regarding the target audience. Conducting surveys to take into account her needs.
  • Comparison of price and quality of the company's products. Reducing the cost of goods if they are not related.
  • Classification of the client base to develop an individual strategy for approaching each group.
  • Accounting audit.
  • High protection of company data.
  • Investing money in the acquisition of new technologies and production facilities.
  • Analysis of structures.
  • Flexible social ladder for well-proven employees.
  • Reassessment of personnel actions and staff reduction.
  • It is possible to reorient the company's activities to more interesting and promising projects.
  • If necessary, dividing the company into a part that performs old tasks and a part that will take on new projects.

Conclusion

In order to determine for yourself which business is the most profitable and relevant, and subsequently open your own successful business project, which is guaranteed to earn money in a short period of time, you need to think carefully about everything, plan, taking into account many circumstances and nuances that can radically affect the course affairs.

  • You need to decide for yourself in which area it is better to open a business, based on the requests of potential clients, geographic location and the market for the goods presented in a particular region. After all, it is demand that generates supply, and this is perhaps the key factor that will affect the flow of business - a skillful analysis of the target audience for which the final product is aimed.
  • You need to focus on promising and simple areas of business development.
  • You also need to be able to come up with an innovative solution that can quickly gain a wide customer base and find advantages that will set your business apart from its competitors.
  • It is necessary to take care of advertising and promotion of goods. A close-knit team will be an important attribute of success.

Comprehensive consideration of the goals and ways to achieve them is the key to success in building your business in Russia. Small businesses are quite young, and many niches are still unoccupied, and the inexperienced Russian consumer has wide range potentially profitable requests.

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