Company name or how to choose the best name. How to come up with a company name? Beautiful names of wholesale companies

Each company opened on the territory of the Russian Federation must have a name. Without this, it will be impossible to take out a bank loan or enter into a contract.

You should choose a name long before opening, because during the registration process you will have to do a lot. All your energy will be spent on solving more important problems, so you simply won’t have time to choose a creative name.

It is worth noting that not everyone is able to quickly come up with an interesting name; sometimes this process drags on for weeks, or even more.

Instructions for choosing a name for a company

Many people don’t even know about the existence of such a word as naming.

Based on many years of experience, experts in this field have identified points that should be adhered to when choosing a name:

1. Use the name of the creator or his immediate relatives in the name of the company. There are many cases in history when the largest companies received their name in this way. For example, the legendary Mercedes concern was named after the owner’s daughter.
2. Use directly the name of the product being manufactured. If a company sells doors, then you can add “World” to this word: “The world of doors.” This name looks quite original, and most importantly, it is very clear to the consumer.
3. Use a name that reflects the best qualities of the company. For example, “Gruzolet”, based on this name, it becomes immediately clear that the company strives to deliver its client’s cargo as quickly as possible.
4. Use the so-called regional approach. When the name of a company contains its geographical location, for example, “Siberian felt boots”.
5. Use beautiful foreign words, such as “promotion” or “corporation”. They sound very stylish and solid. Accordingly, such a reputable company can be trusted.

Legal requirements for the name of an LLC

When choosing a name for a company, you must adhere to the civil code and Federal Law No. 14 of 08/02/1998.

It states the following:

• the name of the organization must necessarily contain the legal form;
• the name should not contain designations that are contrary to morality and public interests;
• the name of the company should not contain the words “Russia” or “Russian state” without special permission.

Names prohibited in Russia

Not all names can be chosen for your newly opened company.

The following are strictly prohibited:

• names of structures or subjects of the Russian Federation;
• names of other international, intergovernmental and public organizations;
• obscene, obscene and immoral words and expressions;
• names of previously registered companies without insignia.

As a result of violation of these rules, the organization may be subject to large administrative fines, as well as a ban on further use of such a name.

In case of disobedience, you cannot avoid litigation, which will further aggravate the financial condition of the company.

Original company names

Often, a beautiful name can attract many customers, especially immediately after opening; accordingly, every beginning businessman should carefully choose it.

Recently, companies have appeared that, for a fee, will come up with an original name for your business.

However, most well-known companies appeared as a result of the thoughts of the owner himself or completely by accident as a result of unforeseen events. It is enough just to remember the history of the appearance of the legendary name of the company “Apple”.

Please note that the title should not be too long.

Looking at the company names “IKEA” and “Nokia” it is clear that just a couple of letters are enough to create an unforgettable combination. In fact, the names of both companies make sense.

The first two letters of the company “IKEA” are the initials of the company’s founder, and the rest are the abbreviated name of the farm where the owner grew up. And “Nokia” is the name of the village in which this company appeared. Below are the original names of organizations in both Russian and English.

In Russian

Russian-language options include:

1. "Snabmonolit".
2. "Extract".
3. "Luxvoyage".
4. "EconomMarket".
5. "Commerce pro".
6. "EcoTransit".
7. "Zagranekstrim"
8. "MasterArchitect".
9. "ProfVoyage".
10. "TradeStandard".

In English

English speakers include:

1. Pepsi.
2. "LEGO".
3. "Kalypso".
4. "Knorr"
5. "Intel".
6. "SONY".
7. "Apple".
8. Nokia.
9. "VIVITAR".
10. "HP".

The role of the field of activity when choosing a name

When choosing a name for your company, you must take into account the type of activity you are going to engage in. So the name of a trading company should be significantly different from a law or dental firm.

Experienced naming experts have identified the following basic naming styles:

• fashionable, used by tech companies;
• obvious, containing general names of objects, thanks to which you can understand the scope of the company’s activities;
• standard, in which simple word forms are used;
• different, using rare words and expressions that have a special meaning.

We must strive to identify the qualities that attract customers to a given business and try to include them in the name.

Examples of names by field of activity

It is very important that the name makes a potential client turn to you; it should also evoke positive emotions in people.

For convenience, below are examples of how to choose the right company name, and what not to do.

When opening a construction company, you first need to determine the clients' requirements for the developer. They usually want quality work done in accordance with standards and compliance with delivery deadlines. Based on this, you need to focus on reliability and competitiveness.

Great names like:

• "Your home";
• "Megapolis";
• "House Builder."

But you have to be careful about originality. For example, a name such as “MigDomStroy” may mean that the company will complete the work quickly, without paying attention to quality. Naturally, this will scare off potential clients.

Among the huge variety of shops and retail outlets, it will be more difficult to stand out with a beautiful name. When choosing, you can proceed from the following:

• product quality (elite, extra, premium, economy, budget, etc.);
• relevance of product groups (fashion, season, fake and second-hand, etc.);
• scale of assortment (bazaar, shop, etc.);
• goods (business suits, food, shoes, etc.);
• gender and age characteristics of clients (children, gentleman, macho, fashionista, etc.).

All this can be mixed and get an interesting name that will attract a specific audience. For example, “Shoes for a macho”, “Cavalier in premium clothes”, “Fashionable child”.

If you need to choose a name for an organization operating in the taxi and cargo transportation industry, you should focus on qualities such as speed and safety.

Suitable names for taxis:

1. "Fast and Furious".
2. "Drive".

Quite often, the suffix or ending “Auto” is used in the names of such companies.

It is best to select a name when you are in a good mood. A gloomy and overwhelmed businessman is unlikely to be able to come up with something fun and original.

If you still can’t choose a beautiful name for your company, then entrust it to the professionals. They will do everything in accordance with current legislation.

Real examples of choosing an original company name.

Before you start choosing the name of your future or existing business (a name change is required), we bring to your attention an informative selection of materials on how the “great” ones chose or changed the names of their companies.

Those great ones who, through their work, through their life in business, have proven that you need to look up to them and take the best from their experience.

Take a closer look at their decisions and stories. Perhaps these examples will inspire you to such successful creativity that will make your choice correct, final and will live with your business for many years.

Creative company names. History of 3M.

Back in 1902, five entrepreneurs from Minnesota decided to found a company and began to decide what to call their new brainchild. The first and simplest thing that came to their mind was the Minnesota Mining and Manufacturing Company.

But the founders of the company wanted to stand out in the market not only with their innovative products, but also with their name. Then they replaced the boring and long Minnesota Mining and Manufacturing Company but simple and original - 3M (Three initial letters of the words included in the original name).

Today, the name 3M represents an innovative business all over the world. Abbreviations and abbreviations are an ideal means of expressing long and complex names in a company name.

How to choose a name for a company. The history of Apple or the battle of perceptions.

When Steve Jobs set out to create a computer company, almost no one knew anything about computers at the time.

Therefore, when it came to choosing a name for his new business, Steve realized that the company name should be simple, catchy, friendly and would attract the attention of many people with its unusual meaning.

Steve chose the name "Apple". Subsequently, company co-founder Steve Wozniak recalled that Jobs was inspired by his stay in an apple orchard in Oregon.

The unexpected decision played a big role in promoting Apple products not only due to innovative products, but also due to the unusual and such a “tasty” name.

Sounding company names. BAPE: "Monkey bathing in warm water."

The name of the company for the production of fashionable youth clothing Bape has become a real sales engine.

The fact is that the founder of the company, music producer DJ Tomoaki “Nigo” Nagao, knew very well how to attract the attention of part of the youth to whom the brand’s business was aimed and therefore came up with an unusual and sonorous name.

In 1993, Japanese sayings were fashionable among young people. One of these sayings inspired DJ Tomoaki's name: "Monkey Bathing." Derived from the old Japanese proverb "A monkey bathing in warm water."

This name suited the audience perfectly, which was initially defined as selfish and self-confident. Therefore, when choosing a company name, first of all, think about who this name will serve and who will be interested.

An example of a successful company name. Kodak: The power of the letter “K”.

George Eastman, the founder of the world famous company Kodak, loved the letter “K” since childhood. In 1892, Eastman decided to create a new company offering the market a completely new, innovative product.

Eastman understood that for such a product it was necessary to choose an unusual, modern but simple name. He decided that the name would begin and end with the letter “K.”

Moreover, he absolutely correctly thought that the name should be memorable, not mean anything and should not be distorted. After much experimentation with words and names, the name “Kodak” was chosen.

This name, like the company, existed for more than 100 years and became known to all mankind. The name has become firmly entrenched in people's consciousness as a symbol in the world of photography and pop culture.

The best name for a company. Nike Inc instead of Blue Ribbon Sports.

In 1971, Bill Bowerman and Phillip Knight, founders and owners of Blue Ribbon Sports, were preparing to release a new line of football boots featuring Carolyn Davidson's signature swoosh design, and they needed a new and very memorable name.

This name was supposed to excite the minds of sports fans, and as the owners thought, this could be done by drawing parallels with Greek mythology. Nike is the winged Greek goddess of Victory.

Everyone liked this name and attracted much more consumer attention than the boring Blue Ribbon Sports. As a result, it was decided to officially change the name of the entire business in 1978 to Nike Inc.

Beautiful name – Samsonite. "It's never too late to change."

Shwayder Trung Manufacturing Company, founded in 1910 by Jesse Shvyndar, produced fine leather suitcases and briefcases that emphasized durability and strength.

However, the company was later named after the biblical Samson, whom God gifted with supernatural powers to defeat his enemies, fight lions, and defeat entire armies.

In 1941, Shwayder first began using the “Samsonite” brand name in a separate product line, and completely changed its company name in 1966. The large suitcases that the company produced were associated with heaviness, and those who moved such heaviness were, in turn, associated with the biblical hero.

A very beautiful and successful solution.

Watch the video: “The History of Scotch® Adhesive Tape from 3M.”

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The most interesting names. Virgin: Successful challenge in the market.

Virgin (Virgo, madonna, virgin). When 20-year-old entrepreneur Richard Branson was preparing to create his own company and tell his first clients about it, he thought for a long time about what to name it correctly.

Chance helped. According to Richard Branson's biography, one of his employees said: “We are completely virgins in this market, and in business in general. Name the company "Virgin".

Richard liked this proposal so much that he immediately agreed, and the company with such an unusual name was registered in 1970. And since then the company has become one of the most famous companies in the world, and the Virgin brand has become one of the most recognizable.

Just beautiful words for the title. Haagen-Dazs: Look it up in the dictionary.

One example of how business owners used meaningless words in their name is the name of the company Haagen-Dazs.

Look in any dictionary - this name means nothing. However, in 1961, the owners of a new ice cream company, Reuben and Rose Mattus, chose this name for their business and in less than ten years made these meaningless words the most recognizable among many people and consumers.

The fact is that ice cream was originally sold in a store of the same name in the Bronx, where people of different nationalities lived and many simply did not understand the meaning of words written in English. The meaningless name played an excellent service to the entire business.

Interesting company names. Google: Great mistakes.

Google is a company name that initially had grammatical errors. “Googol” is exactly what the name of the world famous company should have sounded like.

Googol (from the English googol) is a number in the decimal number system, represented by a unit followed by 100 zeros. When such a name was chosen, it was thought that it should symbolize the titanic amount of information on the Internet, which the company sought to systematize with the help of its new search engine.

But, unfortunately for the owners of the new business, the domain name: Googol.com was already taken. It was then that it was decided to use the distorted Google.com. Now in all the dictionaries of the world there are two concepts: Googol and Google.

Name the company correctly- means taking the first step towards success. Managers set different goals for this. Some people want to promote a brand, others want to perpetuate their name or create a name from the names of their partners.

Some people completely avoid the meaning of the new name. What really matters is how the company shows itself later. Her activities will glorify any name. But there are still some guidelines in his choice.

1. To begin with, the sphere is determined the company's activities and the range of its clients. For example, if a company provides services or sells premium goods, then there is no need to use the words “economy” or “cheap goods” in the name.
   This will discourage customers who want high quality and expensive services and products. The title should provide a clear guide to the content of the activity.
2. Using names does not provide specifics in informing the client. Moreover, this is inappropriate in the name of a construction organization.
3. The name should be easy to pronounce and read. If you “break your tongue” about it, then clients will come up with it themselves. And this already introduces the risk of misinformation. They will simply confuse you with someone else.
4. Comfortable name. If a potential client hears it, even by chance, and becomes interested, he may become your client. For example, a person is looking for good deals on buying housing in a cottage community.
   What attracts him in the first place? Remoteness from the bustle of the city, picturesque nature. Therefore, he will probably be interested in housing companies with names like “Birch Grove” or “Golden Dune”.
5. Please indicate your occupation in the title. When choosing a company, the client wants certainty.

Choosing a name for a construction company (examples)

Future employees can help. This will force them to delve deeper and think about the concept of the enterprise and unite the team with a common idea.

This kind of brainstorming will give many options from which you can choose the best by voting. For example, when choosing a name for a construction organization, it is necessary to emphasize the high level of service and reliability in cooperation.

Therefore, from the options - Domostroy, Capital Developer, Eternal Fortress, VashDomStroy, StroyDomServis, MigDomStroy, the name StroyNadezhServis is suitable. It reflects the company's main goals for working with clients.

This is a reliable home construction service. “ZhilStroy” is a suitable name for a house construction company, “Masterok” is a company selling construction tools.

Choosing a company name based on its owner's name

This option occurs. But then the owner should just make his name famous like Ford, Porsche and the like. If you are confident that you can turn the desired name into a brand, go ahead and name the company with your name or one you personally chose.

Assigning a company name upon registration

When registering a company need to know for sure, what will you name your brainchild. For people who will use the company’s services, it is important to understand by the name the nature of the activity and services provided. The name should be easy to read and harmonious.

If, for example, there are already 4 companies in the city with the same name, then it is better to name the fifth company differently. Such companies differ only in their registration number.

But people will not understand the registration number of your organization and can easily confuse it with competitors and go to them.

Another aspect against identical names. If the namesake company commits fines in front of clients and gets a bad reputation, then the shadow may fall on you. Therefore, when registering in the state register, choose a meaningful, meaningful and original name for the new company.

The use of abbreviations for better memorability and convenient perception of the name

When registering they legitimize both the full name of the organization and an abbreviated version. The first is used for document preparation, and the second option is used for business correspondence and internal use. The law requires that the full name must be in Russian.

But the shortened version may include foreign words. After all, many companies operate in the international market. All names must be officially registered, otherwise they will not be valid in the documents. The use of abbreviations shortens and makes the name more informative.

The words Russia and Moscow are prohibited from being used. To use them, you need permission from the Government and payment of a state fee.

When coming to government agencies to register a company, you need to have several options in stock to avoid repetitions of existing ones.

Regulatory acts

Choosing an organization name is certainly an important aspect. Preference is given to the most incredible names. But there are regulations that regulate this. When choosing the name of a new organization, familiarize yourself with the main provisions of the Civil Code of the Russian Federation.

There are special rules for naming an LLC:

• The name reveals the organizational and legal form;
• You can use foreign words in Russian pronunciation;
• An indication of territorial affiliation with the Russian Federation or a specific region of it;
• You cannot use the names of proprietary brands of other organizations;
• It is necessary that the name does not contradict the principles of humanity and morality.

Definition of its main concept in the name of the company

Each construction company has its own profile activities in a wide range of construction works. Some are engaged in construction, others are in the repair of buildings and objects. If possible, the profile should be “viewable” in the title.

This will make it easier for a client to choose your company. ZhilStroy, RegionStroy, UniversalStroy, StroyMaster, StroyGarant - these names show what the company does and how it does it - with a guarantee, universally.

The leaders are so reverent concern the future of their business that they resort to the services of astrologers and Feng Shui specialists to help them choose the right “magical” name for the enterprise.

They trust the development of a special logo that attracts good luck in business. Color is of particular importance, the shades of which are used to decorate all advertising projects and even the company’s office premises.

What is quality naming?

Naming is the area of ​​expertise in choosing a brand name. Many years of development and research have made it possible to identify a number of fundamental points in choosing a company name. Reflection of activities in names like “Windows-Grad” - production of windows in a broad aspect.

Abbreviated, capacious and sonorous names are well remembered and interest the client. For example, a company that installs ceilings and doors is PiD. The territorial affiliation of the organization may also be in the name - “Saratov Windows”.

Prohibited names

In fact, all techniques and phrases prohibited in naming are reflected in the relevant articles of the Civil Code. This:

• Prohibited to use full and abbreviated names of states;
• You cannot use the names of government structures Russian Federation and its subjects;
• You cannot use the names of international, intergovernmental and public organizations;
• Obscene, immoral, offensive for any segment of society, words cannot be included in the official name of the company;
• Words similar in sound and spelling to well-known brands should also be excluded. This is a copyright violation.

Failure to comply with these standards may threaten the owner of the company with claims and litigation, as a result of which he may lose his well-known and well-known brand.

How to name a construction company

If you work with ordinary people, the name should not scare them away. It should be simple, concise and understandable. In this case, you should not resort to foreign words.

“Whatever you call the boat, that’s how it will float.” This simple rule also applies to business laws. When organizing your own business, it is worth remembering that choosing the right business name is the first step to success.

The importance of choosing the right business name

There are different approaches to choosing a company name. This includes promoting the brand, which consists of derivatives of one’s own surname and first name. Some argue that the secret to success is in the use of industry specifics and the abstractness of the name. Some even argue that the name may not have any meaning.
After all, there are examples of companies that approached the choice of their name in exactly this way, but still managed to win the love and devotion of consumers, as well as a stable position in the market. But even taking into account such contradictions, there are uniform rules and recommendations when choosing a name that will make it possible to turn it into a brand and ensure the company’s competitiveness in the market for the provision of goods and services.

1. Conducting marketing research. This is required in order to determine the target audience for which the company will continue to act. The name needs to be targeted specifically at the group of consumers who will be interested in the activities of the future company. But if external marketing research involves finding out the preferences and needs of consumers, then internal marketing research involves studying the pricing policy, assortment and niche in the market that the company plans to occupy. For example, you should not use the words “Economy” and “low prices” if you plan to open a boutique or store for very wealthy clients who value the prestige of things and their quality. And it would not be entirely correct to make a sign about the availability of things for every taste, if the store only has women's or men's items, or only a certain wardrobe item (only dresses, for example).

2. Do not use names in the title. Call the company by your name, the name of your beloved woman, daughter, etc. – this is impractical. Rather, this option will be perceived as the director’s narcissism or a banal lack of imagination. Consumers want to be communicated in their language. Moreover, companies with such personal names are much more difficult to sell. And don’t forget about the psychological component. For some people, names may be associated with some unpleasant or bad events in their lives, which means this may discourage them from visiting your company.

3. The name must be remembered. It is necessary to select a phrase or word as a name that will be simply perceived by a person and easy to remember. This name will create the reputation of the enterprise. If you choose the name poorly, then consumers themselves will call your company a more convenient option, and this is already a risk.

4. Comfort. The name of your company should evoke positive associations in the consumer. A potential buyer should want to come to you on a subconscious level, at least out of interest. And in this case, the rule works: a random visit becomes permanent.

5. Occupation. Don't forget what your company is going to do. The market is very merciless towards those enterprises whose name does not correspond to their occupation. The title should not contain unnecessary descriptive information. A person may get lost in the descriptions and go to competitors with a simpler and more understandable name.

: nuances and examples.

Business without leaving home: native walls?

LLC company names

In accordance with the law, when registering, both the full name of the LLC and its abbreviated version are indicated. The full name is used for official documentation, and the abbreviated name is used for business correspondence and internal documents. Example of a full name: Limited Liability Company “Magic Lamp”, abbreviated as “Magic Lamp” LLC.

Mandatory legal requirement: the full name must be in Russian. But the additional abbreviation can be in a foreign language. This method is most often used by those companies that operate in the international market. All names must be indicated in official documents, otherwise they become invalid.

What cannot be used in the name of an LLC?

• The word “Russia” is prohibited, including its derivatives (for example, the word “ros”). To use them, you will need permission from the Government of the Russian Federation, obtained in the prescribed manner, and pay a state fee.
• The ban also applies to the words “Moscow” (and derivatives), “federal”, “Russian Federation”.
• You cannot use the names of cities, subjects, regions of the Russian Federation.

When choosing a name for an LLC, you should start with the type of activity performed. If we are talking about a hairdresser or beauty salon, then you can choose the name of a famous beauty or a beautiful goddess: Venus, Aphrodite, Marilyn. A good option would be to use the word “beauty.” For example, “secrets of beauty.”

If you have not yet decided on the range of activities, then it is better to choose something neutral: Triumph, Premier, etc.

Name for a construction company

One way to quickly come up with a company name is to survey future employees. It is quite possible that one of them will be able to offer a completely suitable option. Such a survey will allow you to collect a decent database of options with which you can work. Using this brainstorming method, you can make a list of the most preferable options, among which you can choose the best one. The name for a construction company must contain sufficient meaning. For example, the name “Dubovik” does not meet this requirement.

But the name “StroyNadezhServis” is quite suitable. It emphasizes reliable service and the competitiveness of the enterprise, coupled with the precise execution of a given task.

The following examples would be quite successful:

• "Slate" - building materials;
• "ReMake" - reconstruction services;
• “Trowel” - tools;
• "ZhilStroy" - construction of houses.

Name for a law firm

When choosing a name, you should remember that the law firm should be associated by clients with reliability and professionalism. Therefore, in the name you should use words that indicate such qualities. The name should convey the message that the company employs real professionals who you can rely on. You should use simple words that are easy to hear. You can use legal terms to emphasize the type of activity, but only common names will do. The name “Legal Standard” will be successful, but “Verdict” and “Veto” will fail due to their banality and hackneyed nature.

Suitable names:

• "Justina";
• "Consult";
• "PravoGrad";
• "Yuvesta".

Name for furniture companies

It’s worth starting by identifying future consumers. You need to accurately represent the needs of your target audience. It is important to understand who will buy from your company, at what price and what. It is possible that media consumers will prompt you to the name of the company. The furniture market is in constant development. Therefore, in order to successfully name a company, you need to avoid repetition. A thorough study of competitors will help with this. It’s worth making a list of already taken titles and trying to beat the ones you like.

To choose a name, you can use furniture themes (words and phrases related to furniture). It will also be successful to focus on the area of ​​application of the furniture (why it is purchased and where it will be used). In the second case, the use of verbs is allowed.

You should check the sound of the chosen name and how it will be pronounced when conjugated. This is important both for sellers and managers, who will pronounce it many times during the working day, and for buyers. The title should be clear and precise and easy to understand.

Examples:

• “Residence” is a large furniture center;
• “Verona” is an Italian furniture store (the name is based on the place of production of the products);
• "Count's Kitchen" - a custom kitchen store;
• "Comfort" - furniture for the home.

Name for a travel company

It should be suitable for the activity being carried out (recreation, tourism, travel). The name should be associated with this area, but not be formulaic (the names “Tourism”, “Travel”, “Equator” would be unsuccessful). Banal names are not only uninteresting, but have long been taken. The name should indicate that the company is competent and ready to work with every client.

Examples:

• "Mont Blanc";
• "Oasis";
• "Rose of Wind";
• "Lagoon".

Using these simple rules and showing a little ingenuity, you can find a very original name for your future company. The brighter and fresher it is, the stronger your company’s position in the market will be, and the faster consumers will be able to remember you.

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Choosing a good company name is not an easy or idle question. Moreover, this is not a secondary issue. It is necessary to choose a name that will “work” for the business for many years, will embody all the values ​​of the business, and characterize the company from the best side.

Of course, it is best to entrust such work to specialists, professionals, but, as a rule, such services are expensive and not all beginning entrepreneurs can afford them.

The first and simple thing you can do at the start on your own and at no cost is to create your own small focus group consisting of relatives, friends and just acquaintances.

You can give this focus group “to be torn apart” by those options for the company name that you have already come up with. Ask them to express their attitude towards a particular name, ask why they like or dislike the name.

Enter the results into a makeshift table, mark each name with a minus/plus. It is ideal if all opinions about a particular name of your amateur focus group are reasoned.

Surely, with such a squeak, you will identify several winning names for yourself. From the pool of such improvised winners, you choose the name that will work for your business.

Interesting company names are a way to stand out

There are entire lists of beautiful company names on the Internet that anyone can use.

Yes, to stand out from other competitive titles. It's not easy, but that's the main thing. Many may say: “You need to stand out with a service or product. Quality of service provision, etc.” There is no doubt - this is true.

But imagine yourself in the shoes of your consumer. That consumer who has not yet started studying your offer, but is only choosing a company from a dozen or even hundreds of offers.

Your task is to offer him a name that will immediately interest him, highlight your business, and perhaps even put him in first place in the search. Even before he decides to study the price or description of the products. Being the first at the very first step of the consumer is very important, this is the key to success.

This means that the names of successful companies play a big role in the success of the entire business.

Of course, there are many factors to consider when choosing a name. For example, a bright, catchy and even trendy name is not suitable for companies that offer financial or consulting services. Here you will have to sacrifice brightness and originality.

Simply because it is undignified. Who would come up with the idea to name a consulting business: “Orange Elephant” or “Jolly Hippopotamus”? We're exaggerating, of course, but you really need to be careful here.

Large companies with large advertising budgets can afford to choose a name less carefully, since any name can be easily promoted for money. Beginning entrepreneurs with limited advertising budgets should think a hundred times and only then “cut off”.

How to choose a company name? Small but useful instructions: use language tricks

• Choose a name that lends itself to puns. A great example of such a play on words is “Little Potato”. Just great! With humor, warmth and homeliness. We are confident that many who read this name will, from the first minute, treat such a business with warmth and great hope for tasty and high-quality food. A great example of a smart marketing move. Five points!;
• A strong name should be simple. Choose a name for your business that is easy to remember and write. A simple example: you are driving your own car to work and an interesting advertisement comes into your field of vision, say, on a roadside billboard. Which one will you quickly remember: International Communications Liberty or Incomly? Even better is “Incol”;
• Choose a name that won't be asked again. We have bitter experience when, in pursuit of originality, we chose the company name: “Audit Profit Engineering.” Countless times we have been asked how to spell the name correctly. We used to repeat the name several times until people got the hang of it. We are sure (peculiarities of psychology) people don’t like this, which means that many people, even at the first acquaintance with the business, experienced a slight discomfort, and therefore negativity associated with the name of the company;
• Avoid puns in the title. Punning your company name is a risky move. Even if such a name is easy to remember, you still shouldn’t risk the company’s authority and immediately set the consumer up for slight disrespect;
• Never imitate the famous. You can easily get caught up in serious litigation and lose a lot: money for lawyers, court costs, changing the company name, fines, etc. The most important thing is a good name, which will be difficult to restore even for a lot of money.

Original company names and domain name

Interesting company names in examples.

Beautiful names for companies must be chosen because your future consumer associates the company name with the quality of your business.

Many aspiring entrepreneurs, when choosing a name for their new business, miss the most important point - the domain name. Today, any business must have a presence on the Internet.

Especially those businesses that plan to enter not only local markets, but also regional markets, and possibly international ones. (“The bad soldier is the one who doesn’t dream of becoming a general”).

In both the first and second cases, a business will need a website and its own domain name.

What will a domain name sound like in English? (We do not recommend using the domain zone – RF for many reasons).

How do you spell? How is it read? And most importantly, is such a domain name free at the moment?

Also, how will search engines react to your domain name? Believe me, we are not new to promoting an online business and understand how important it becomes when a business grows and the business website grows with it.

“The more people find you and your company on the Internet, the more buyers, consumers and people simply loyal to your business you will have.”

Company name in examples.

• A short domain is not the best choice. If you are going to choose a domain with less than six letters, this is not the best choice. An abbreviation like: irr.ru can be afforded by “monsters” of business, but not by beginners. We need to look further;
• Play with a combination. For example, the domain name of your business may consist of a set of abbreviated words: “Vetprom.ru”. The fictitious domain name might belong to a fictitious company: "Industrial Windmills";
• Use translation. Often business owners, when choosing a domain name, use translation from the national language and vice versa. Example: the word “Thank you” in Hawaiian sounds like “Ubunchu”, this sound was taken as the basis for the domain name written in English - Ubuntu;
• Be careful with the SEO. Many companies, hoping to promote their business in search results, resort to a trick - using keywords in the name of the domain name. Firstly, Google no longer pays attention to this and does not give such a domain name preferences, and secondly, you may end up subject to sanctions in the future. Changing a domain name is neither easy nor expensive;
• You are in Russia? So – RU! If your business is located in Russia, it will be better in all respects if your domain name is located in the “RU” zone. Believe me, you will not regret this decision in the future.

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