Nordstrom is an American store with a Scandinavian soul. Legendary Nordstrom Service Nordstrom Company

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A little history

Nordstrom is a brand with a long history. It was founded at the turn of the 19th and 20th centuries in Seattle by Mr. John Nordstrom, a Scandinavian immigrant who gave the brand a special touch of northern romance. Initially, "Nord" was conceived as a shoe store, however, as is usually the case, it grew into something much more. At the moment, Nordstrom com is not only one large online store, but also a whole network of traditional retail outlets, of which there are no less than 231 pieces.

At its core, Nordstrom is an online store of contrasts. On this large Internet platform, seemingly incompatible things coexist - expensive brands, one dress from the collection of which can cost from three to four thousand dollars, as well as simple high-quality items available to ordinary buyers:

If we talk about the assortment of the Nordstrom online store and the official website, it is almost equally wide for women, men, children, and teenagers. Of all its diversity, first of all, it is worth highlighting clothing - there is a lot of it on the site, and how own production, as well as other brands. Also, there are special sections where you can find exclusively designer items, clothes in extra large or extra small sizes, as well as clothes for weddings:

The next important specialized department of the Nordstrom store is women's cosmetics. And if on some sites cosmetics are presented only insofar as they are, then here they really devote a lot of space to it. Perhaps it was the huge selection of cosmetics that made the Nordstrom online store extremely popular among the female part of our customers:

And the last one business card Nordstrom - a variety of accessories: bags, belts, ties and other nice little things:

By the way, there is also a dedicated discount department - Sale - on the site. Usually, you won’t find bargain prices here, however, when looking through the offers, your eyes won’t stop, but cling to interesting options.

But what Nordstrom really deserves praise for is its convenient structure - you can find any item here in a couple of minutes - all products are divided into certain convenient categories. Therefore, during the first acquaintance, it may even seem that it is much smaller than it actually is, and all this is because the buyer does not have to rush from one end of the site to the other.

Shipping and payment

Another feature of the Nordstrom store is free shipping. Most of these sites deliver goods free of charge if the order amount exceeds a certain amount. Nordstrom has no restrictions - standard delivery, carried out within 5 days, is free with any purchase.

If you don’t want to wait so long, choose other options:

Two-day delivery costs $15
Next business day delivery - $25
Delivery on weekends or holidays - $35

In addition, the store gives you the opportunity to return the ordered goods. If suddenly, during our inspection, it turns out that in real life the ordered item does not look the way you would like, or if you simply change your mind, the item can be returned to the store for a full refund. In general, when it comes to delivery, Nordstrom really cares about its customers, preventing their slightest inconvenience.

Payment

Nordstrom accepts Russian cards without any problems.

To begin, you go through the standard registration process:

Then add your parcel post address:

And billing address:

Ready! You can start shopping.

The last thing I want to add is that the Nordstrom online store has an interesting withdrawal system. Even though Delaware, the state in which we are located, does not impose taxes on clothing and footwear upon purchase, the funds on your card will still be authorized for them. However, when actual When you withdraw money, you won’t have to pay extra.

To summarize, we can say that Nordstrom is a convenient, interesting and practical site, so it is always worth keeping it in mind!

Nordstrom is listed on the NYSE (New York Stock Exchange) under the ticker symbol JWN and is quoted in US dollars. Nordstrom, which operates a network of retail stores and business units, is headquartered in Seattle, Washington, United States of America.

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Nordstrom Background Information

Nordstrom is An American corporation, it carries out international retail activities, sells a variety of products, is present in North America, and also has its own online stores. The name of this organization comes from the name of its founder, John Nordstrom.

Nordstrom Services

Nordstrom Corporation carries out retail trade a variety of products for home improvement, as well as men's and women's clothing, cosmetics and jewelry. Nordstrom has an international network of stores located throughout North America. It also provides customer service through its Internet sites, services and applications.

Financial indicators and characteristics of the structure of Nordstrom Corporation

Today, Nordstrom is a large US retail holding company with a large number of retail stores specializing in the sale of a variety of goods. Currently, Nordstrom Corporation employs about 70 thousand people. The company's approximate cash assets are $10 billion and its annual profits are approximately $600 million.

History of the emergence and development of Nordstrom

Nordstrom was founded by Swedish-American businessman John Nordstrom in 1901, when he opened his first shoe store in Seattle, Washington. Over the next decades trading business Retailer Nordstrom began to grow rapidly both in the United States and abroad in other North American countries, after which it transformed into one of the leading sellers of fashionable clothing, cosmetics and furniture in North America.

January 3rd, 2013

This retailer is described as a company that has chosen a high level of service as a differentiating idea and has managed in practice to provide its customers with high-quality service. The quality of service in the stores of this chain has become a kind of benchmark in the United States - the highest industry standard that can be guided by, but which is almost impossible to surpass. Today, in almost every more or less popular book on management, this company is cited as an example of a customer-oriented business.. There are legends about this company.

Nordstrom is a legend in the US retail business. The company has gone through the classic path of evolutionary transformation of a small business into a large one. Starting with a single shoe store more than 110 years ago, the company today has more than 240 retail outlets, including

department store chain Nordstrom for the sale of clothing and accessories operating in the premium segment;

network of stock storesNordstrom Rack(operating since 1973), through which collections that are unsold in regular Nordstrom stores are sold at discounted prices. Thanks to this discount network, the company was able to quickly update the assortment of its main stores and minimize its losses from markdowns of illiquid stock;

Nordstrom Direct, servicing customers through mail catalogues, through an online storeNordstrom.co (launched 1998) with a 24/7 toll-free number and shipping to 44 countries worldwide.

Nordstrom owes much of its success to its long-standing tradition of high-quality service—its willingness to do literally anything for its customers.
Brand Promise:"Nordstrom" on the company's website reads as follows: "We adhere to the simple principle on which our company was founded: to earn the trust of our customers - one at a time."

The inscription on the envelope: "We thought about those whom we would like to see in our store
most of all, and we remembered your name"

Service is central to corporate culture Nordstrom. This is the company’s business card, the alpha and omega of its business success.
The main principle which the company has been guided by for many years and which has allowed it to achieve success in the market can be formulated something like this: “Find out what your customers want and do everything to make sure your employees give it to them.”
Company motto:“The only difference between us and the store next door is how we serve the customer.”
Nordstrom likes to say that once you forget about profit and focus on service, the money will immediately come to you.

Client stories that have become legends

Those who have ever made a purchase at Nordstrom become ardent followers and missionaries, they begin to exchange stories with each other about “going to Nordstrom”, trying to outdo each other in the implausibility of these stories. Mythical stories and legends are spread about the company. Everyone is talking about amazing customer service.
The explanation is simple: the service here is truly unsurpassed.

At Nordstrom, employees treat every customer request as an opportunity to express themselves and build their company's reputation for excellent customer service. The company strongly encourages this behavior by promoting employees recognized for providing extraordinary services.

Many regular Nordstrom shoppers can recall more than one time when they were pleasantly surprised by the level of service in these stores.

There are already hundreds of customer stories about the stores of this retailer, and although today they can already be considered classics, they are worth remembering again because of their originality.

Legendis a story about a company, based on real events, which is often repeated and told by the company’s employees themselves, clients, as well as experts (management gurus) and serves to shape the company’s image. Legends allow you to create an exclusive image of a company and define its face. Legends are PR stunts that help keep an organization's core values alive.

A store employee personally ironed a newly purchased shirt for a customer who needed it for an important meeting that same day.
In the winter, a store employee warmed up the engine of a customer's car while he finished shopping.
The saleswoman personally knitted a shawl for an elderly client who was afraid that a standard-length scarf would get stuck in the needles of her wheelchair.
An employee managed to deliver party outfits to an angry customer at the last minute.
One of the most famous stories occurred in Alaska, where Nordstrom (a rare case in the activities of a company that prefers organic growth) expanded, acquiring several stores and remodeling them to fit its format. One of the purchased stores used to sell car parts, and a client came to him and asked to reimburse him for the cost of car tires, which were clearly not new and even bald. The manager serving this customer, without hesitation or saying a word, took the customer's car tires, returned the money on the check, taking it out of his own pocket, and during his lunch break drove to the auto parts store, which had moved to another location, and there, Finally, I handed in the tires and received money for them. Thus, the buyer managed to receive compensation for low-quality car tires, despite the fact that Nordstrom does not sell tires.
A salesperson noticed a woman searching for something on the floor at Nordstrom. After talking with her, he learned that the day before she had lost a diamond earring here and now could not find it. The seller went to the cleaners, shook out all the garbage bags from the vacuum cleaners and, after a long search, finally found the lost earring, which was returned to the customer.
A client from Portland wanted to buy an Armani evening dress for his daughter's wedding. He ran around the whole city, raised half the state of Oregon, but found nothing. Out of desperation, he looked into the Nordstrom store, where he often shopped and was registered regular customer, knowing for sure that they do not sell such goods there. An employee of the store, who had helped him with purchases many times before, asked him to leave the dress measurements just in case, and the next day she called him on the phone and said that she had found a dress that could be picked up the next day. As it later turned out, the store employee found the desired dress in New York through her friends - store managers, and then, with the help of the same personal contacts, organized its urgent delivery across the country.
In one town, a man walked into a Nordstrom store looking for a tuxedo to wear to his daughter's wedding. As it turns out, Nordstrom didn't have tuxedos in their product line, and the customer was asking for same-day delivery. However, the seller took his measurements, took his phone number and promised to call back when the tuxedo of the appropriate size was delivered. After this, the seller contacted the designer's distributor in New York and arranged for urgent delivery of the tuxedo to the client. As a result, the tuxedo was delivered right on time.
The seller took longer to pack the goods than usual and, as compensation for the long wait, he paid the buyer a parking ticket.
The client was in a hurry, he was late for his plane, and he urgently needed to make a purchase. The store salesperson delivered the goods ordered by the customer over the phone directly to the airport.
Buyer department readyth men's clothing, after several visits, purchased a suit in one of the chain stores, to from He sat on it poorly. Eventually the buyer wrote a letter to the president of the corporation. The letter from the dissatisfied buyer was received by none other than the co-chairman of the board of directors of the corporation, John Nordstrom, who very soon sent a tailor to the buyer's office with a new suit for fitting.

Father and Son: John Nordstrom co-chairman of the board of directors of the corporationAnd
Blake NordstromPresident and Director, Nordstrom, Inc.

After the suit was altered taking into account all the client's wishes, the purchase was delivered to the buyer free of charge.

The store clerk stopped the customer and asked if her shoes were purchased from their store. Having received an affirmative answer, the seller insisted that the shoes be replaced immediately, since “their quality is clearly not as high as it should be.”
Sellers will arrange delivery of shoes or dresses the right size from another store directly to the buyer's home.

A man whose wife had just died called one of the chain stores. He wanted to know how much debt he owed on his bills. He was told that the debt was $1,000 and asked why he was interested in the status of his account. The man spoke, and a few days later he received a letter from the store saying that his wife was a wonderful customer and he could consider his bills paid in full. But that's not all. On the day of the funeral, the store sent flowers.
A man came to the store to change the shirts he had bought. He bought them in another store, but in Nordstrom branded packaging. "Everything is fine!" - said the seller of the men's shirts department. “We’ll change them, and in the meantime you can choose something else.”
The 7-year-old son of one of the clients came home one day and said that tomorrow he had to participate in a school play wearing black trousers and a white shirt. Actually, he was warned in advance, but he forgot to tell his parents about it. The boy did not have such trousers, and the time had already passed eight o’clock. The boy was very upset and very worried because he did not want to let down the participants in the performance and look stupid without appropriate clothes. The client himself was out of town at the time, and his wife could not leave home because she was caring for small children. What to do? The wife immediately called Nordstrom and told them about the problem. The saleswoman promised to pick up three pairs of matching trousers from the children's clothing department and deliver them to the client in the evening on his way home. We agreed that the wife would return the extra pairs later, when she could. The client's home was thirty minutes north of the San Diego store. At about half past nine - the boy was already fast asleep - the saleswoman brought the client the right size trousers. The next morning, when the boy woke up, three pairs of brand new trousers were waiting for him. One couple sat on it just fine. The child, completely happy and contented, went to school for his performance, confident that his mother could work miracles. When the wife brought the two remaining pairs to the store, she talked with the saleswoman, and it turned out that she lived thirty minutes south of the store. She drove thirty minutes to deliver the order and then spent another hour getting home. This woman stayed late not only to meet the customers' expectations, but also to please them.
On the eve of Mother's Day, the host of the morning show on Las Vegas radio station Lite 100.5 called the Nordstrom store in her mother's town and asked for a gift of her choice to be delivered. At the same time, the presenter complained that she was late with the order and that it would not arrive at the right time. “No problem,” the seller replied, “I live not far from your mother and will drop off a gift for her on the way home.” After this, in one of the morning broadcasts, the host of the morning program said: “From now on, I only shop at Nordstorm stores.” And all of Las Vegas heard it.

Stories like this, told by customers, are excellent advertising, transmitted by word of mouth and attractingMore and more new customers are coming to the chain stores. In addition, with The "bald tire" case was featured on the front pages of several newspapers, including the Wall Street Journal, USA Today and the New York Times. It is mentioned in many books, and probably hundreds of speakers have given this example in speeches to thousands of people around the world. How much does such advertising cost? Is it possible to name the price of such PR?

To be fair, it is worth noting that the company itself never advertises its own “good deeds” at all, and does not use them for marketing purposes, preferring that only customers talk about them.
But at the same time, the company collects and carefully preserves stories about the “heroic” deeds of its employees who did something extraordinary to please Customers.
Every business day for sellers Nordstrom starts with a small meeting where they are asked to talk about how they and their colleagues interacted with customers the day before and what they did for them. Salespeople who do the most for customers are rewarded and their stories are featured on the company website.
Letters of gratitude from satisfied customers are first publicly read by the Store Director. If the letter contains gratitude to a specific employee, then the Store Director congratulates the employee to the applause of his colleagues.
After Thanksgiving letters enlarged and inserted into frames that decorate office corridors in the manner of photographs.
In addition, Nordstrom employees themselves write heroic stories about each other, which, along with customer reviews and letters in which the employees themselves express gratitude to customers, are taken into account in the competition to see which store will receive a monthly prize for the best service.

It is generally accepted that the engine of trade is advertising. Probably, the American company Nordstrom, which owns a network of more than 200 large clothing and footwear stores in the United States, could argue with this statement. For her, the engine of trade is service. The company collects and carefully preserves stories about its employees who did something extraordinary to delight the consumer. In fact, many regular Nordstrom shoppers can recall more than one time when they were pleasantly surprised by the level of service in these stores. Service is central to Nordstrom's corporate culture. The buyer should be satisfied, then he will come to the store again, and then do it again and again. Therefore, as the company rightly believes, a good reputation, supported by constant daily actions, moves trade better than any advertising.

Pure gold

Many of us probably read Jack London's exciting stories about the gold rush in Alaska as children. But, probably, few people wondered: what will happen next when the heroes, having become rich in gold mines, return to civilization? Thirty-year-old Swedish immigrant John (Johan) Nordstrom, who earned $13 thousand in the Klondike (a very substantial amount at that time), answered this question simply. Returning in 1901 to Seattle, from which he had left for Alaska four years earlier, he married and, together with his companion and compatriot Karl Wallin, with whom he had become friends in the North, opened a small shoe store.

Business was going well, fortunately there were shoes at all times hot commodity, and Nordstrom and Wallin sold quality products and sought not so much to make money from customers, but to serve them well. The company gradually expanded; in the late 1920s, the second generation of the Nordstrom family came to manage it, and in 1971, the third. The number of stores increased; in 1963, the company, having acquired the Best Apparel store in Seattle, added women's and then men's clothing. And by the early 1980s, Nordstrom, which operated more than 30 stores in six U.S. states, had become the third-largest specialty retailer in the then-fragmented U.S. retail market. The only chains larger than it were Saks Fifth Avenue and Lord & Taylor.

The period of the 80s of the twentieth century became a turning point for the American trade in ready-made clothing. From many small firms that owned, at best, a dozen or two stores, several large nationwide trading groups grew. And the fact that Nordstrom did not get lost in the general background and, even without practically participating in consolidation processes, strengthened its position in the American market, was explained primarily by the smart and thoughtful policy of its management.

Firstly, this company was controlled for almost its entire history by its founder John Nordstrom and his descendants (the children of the company's second co-founder, Carl Valin, showed no interest in family business and sold their shares to the Nordstroms). Today, for example, Nordstrom's policies are determined by five brothers and cousins who occupy a number of senior positions in it, although they own about 25% of the shares.

Family management means first... To view the entire article you must

Nordstrom is a word well known to fashionistas from all over the world. This American commercial network offers the latest collections from the world's most popular brands.

Nordstrom assortment

Description of the Nordstrom online store

The Nordstrom chain of stores can easily be called legendary - its popularity is so widespread in the United States, as well as beyond its borders. And it all started very modestly - with just a small shoe store opened in 1901 in Seattle. Now Nordstrom has more than a hundred stores throughout America, an extensive Nordstrom Racks discount network and online trading through the website shop.nordstrom.com, created in 2000 at the request of numerous company customers. For several years now, Nordstrom has confidently held first place in all popularity ratings, easily overcoming the difficulties of competition in the current market. The reason for this success lies in the highest level service and such an attentive attitude towards clients that calling it “reverent” would not be an exaggeration. This is especially noticeable in “real” trading floors, where every visitor is greeted as a dear guest, and sales consultants keep special notebooks where they record information about the desires and preferences of clients.

The store’s website is also distinguished by numerous details that indicate the desire of the creators to provide maximum convenience to visitors when viewing catalogs, selecting products and placing an order. A convenient drop-down menu, clear and aesthetic product photographs, and most importantly, the ability to sort products by size, price and brand. The latter is especially important, because the site presents branded products of such huge amount the most famous brands that it is difficult to even count them - a complete list will take more than one page. Nordstrom is one of the fashion department stores. Here you can choose clothes and shoes for all occasions, for all family members, including expectant mothers and newborns. In addition, the store offers lingerie, bags, numerous accessories, jewelry, perfumes and cosmetics - all in the widest range. In total, shop.nordstrom.com has more than three hundred thousand different products. This is the largest hypermarket of all that can now be found on the Internet.

The main advantage of Nordstrom, perhaps, is that everyone can shop there, regardless of status, taste preferences and financial situation. Affordable, inexpensive models of clothing and shoes are juxtaposed with designer collections from romantic Valentino, impeccable Versace, harmonious Burberry, “extreme genius” Roberto Cavalli and other no less famous names in the world of high fashion.

All casual clothing and shoes offered at Nordstrom are different high quality and stylish appearance. The same can be said about accessories - belts, bags and glasses “for every day” look fashionable and modern, regardless of their cost. As for evening dresses and additions to them, choosing the models you like will be extremely difficult due to their abundance - stunning outfits for special occasions, made from the most spectacular materials, simply attract the eye. It’s almost impossible to choose just one thing here - you’ll definitely want more.

Clothing models are posted in the special SPECIAL SIZES section on the website non-standard sizes- for petite women, for women of luxurious shapes, for teenage girls. The Maternity catalog is also located here - stylish clothes, underwear and cosmetics for pregnant women. While expecting a child, despite significant changes in her figure, every woman wants to look attractive, but choosing suitable clothes is usually very difficult. The Nordstrom online store will help completely solve this problem - it offers a huge selection of fashionable, comfortable and modern models for expectant mothers: jeans, trousers and skirts, blouses and pullovers, suits and dresses.

The Sale section contains products that offer a discount, sometimes reaching 70%. The store is also known for its high-profile sales, which sometimes offer chic designs from Dolce&Gabbana, Hugo Boss or Blumarine at incredibly low prices.

Manufacturer country

The store is a multi-brand store, offering products from manufacturers from all over the world.

Delivery

USA, Canada, some EU countries.

How to purchase

Since the Nordstrom.com online store accepts international payment cards, you can place and pay for your order yourself by sending it to the forwarding company's address.

IMPORTANT: When placing an order, in the Billing Address field (payer's address), you indicate your data corresponding to the payment card used. In the Shipping Address field, enter the data provided by the forwarder.

Contact the services of an intermediary company that will handle the procedure for purchasing goods from start to finish.

Support

Nordstrom provides a great variety of options for communicating with customer support: this is a “live chat”, where you can get advice, both general issues, and by style, models, etc., Email and a traditional phone call. Contacts are available on the online store website.

Purchase returns

You can return purchased goods to the store by mail within 30 days from the date of purchase. Details on the website.

IMPORTANT: Restriction on sending goods from the Russian Federation to the USA, currently - no more than 500 grams. in one shipment.

Rebate services and Nordstrom.com

Save some money at Nordstrom with a cash-back partnership. Currently Mr. Rebates.com returns 5%, and

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