Opening a donut production: business plan, financial calculations. Om-nom-nom! How to open a donut shop? Donuts business equipment

Donuts are a pretty old dish. Because the process of making the average donut is temptingly simple. A ball of dough is dropped into the boiling oil. All. Although the dish itself is classified as Polish cuisine, you can find them in any country, and there are more than a hundred names for this simple treat. Beignets, bunuelos, donuts, makrud. Surely many of you, mothers and grandmothers, during the process of baking pies, when there was no more filling left and the dough had not yet run out, prepared dummy buns. Essentially these are the same donuts. In addition to numerous names, today this dish has no less variations. Plain, with powder, with filling, with raisins... you can’t find any of them on the market. And all because there is always a demand for them and the consumer loves to treat himself to this simple fast food. They are convenient to eat with tea, take on the road, or buy for a snack along with a cup of aromatic coffee. And they can be sold not only in supermarkets on bread shelves, but also in any eatery where you will also be offered to flavor them with syrup.

By the way, according to statistics, about thirty percent of grocery stores are ready to satisfy the demand for donuts, since there are always buyers for these products. But there are not so many manufacturers on the market in our country. Therefore, there is no tough competition, and therefore it will not be difficult for a newcomer to the donut business to find his niche. But still, let's take it in order.

Starting a business right away in the food industry is never an easy task. Since there will be risks swirling around you associated with requirements for product manufacturers, registration of licenses, and issuance of certificates from various regulatory authorities. After all, if you make, for example, iron products, then you can safely store all the stock that is not used for demand in a warehouse, and then sell it in batches or en masse. Products are another matter.

Besides everything else, donuts are more profitable to sell hot. In this state they have the best taste and are able to satisfy the demand of most customers. The cooled ones, of course, will also not be deprived of attention, but will still lose some of their buttery charm. And stale ones can already bring losses to the company. Therefore, before the stove you need to find a buyer. We are, of course, not talking about the end consumer, unless you have your own cafe. Namely, about stores that will offer your product on their grocery shelves. And now, when you have a direct order with a signed contract for the purchase of a certain batch of your delicious donuts, only then you need to start making them. Until then, your task is to persistently look for clients wherever possible. And, as mentioned above, since the competition is not intense, the search for work will not be difficult.

Room

Since this is just the beginning of a big donut business, there’s no point in jumping out of the frying pan and into the fire. You need to develop gradually. And since the first clients according to the plan will be retail stores and chains, the location plays a small role for a novice entrepreneur. That is, renting a room in the very center of the city means huge rental costs that will simply sink the business in the first months. It is better to choose inexpensive premises, even if closer to the outskirts. Thirty to fifty squares will be enough. All the equipment will fit here, as well as racks with products ready to be sent to the buyer. The cheaper you find space, the fewer headaches you will have in the future and the easier it will be when moving if you expand. However, we must not forget about sanitary standards. A mossy basement with cockroaches is not our option at all.

The premises will need high-quality repairs. Because serious people from inspection authorities will periodically come to visit you, and it’s simply necessary to comply with all the standards that ensure the quality of food. The health of your customers is important to you. Start with the pipeline and sewerage, deal with networks and cables, install a fire alarm. These are the basic attributes of the premises by which they will begin to check you when issuing licenses. After this, you should begin finishing and cosmetic repairs. No, there will be no visitors or buyers here; you are not renovating a store, but a workshop. Therefore, of course, there is no need to spend money on stucco molding or 3D wallpaper, but your staff baking donuts requires comfortable working conditions and good lighting. The average cost of repairs will be twenty thousand rubles, which must be budgeted initially.

After the premises have been renovated, it will be possible to begin obtaining all necessary permits. You will need papers from the sanitary and epidemiological station, the fire inspectorate and a food production permit. All tax matters and registration of your business must also be settled. Please note that if you are registering as a private entrepreneur for the first time, it will take several weeks. If this state of affairs is critical for the business and you will lose too much, it is better to hire specialists who will do everything for you for a reasonable fee. This may end up saving you infusions. And instead of weeks, the papers will be ready within three days.

Equipment and manufacturing process

Donuts, as usual, are made from dough. This means that a lot of it will be needed to cover the demand for each point of sale. A mixer for preparing dough will cost twenty-five thousand rubles. And although the choice of equipment on the market allows you to choose a more functional model, at the first stage this will be enough for you. Such a device can provide you with a batch of 800 donuts per day.

After preparing the dough, it is put into another machine, which then prepares the donuts themselves. Again, the choice will depend on functionality, volume and speed of work. The optimal one at this stage will be the one that can provide up to 1000 donuts per day. Its cost (if you take a Russian manufacturer, although you can find an imported one) is about 35,000 rubles. It makes no sense to look for imported options, which are obviously more expensive, but are not much superior to domestic ones in functionality and speed. In any case, if you spend a day combing through information and reviews about a particular model, you will benefit because you will be able to find what you need yourself.

After the donut is formed in this machine, it goes into the oven. And if our machines for kneading dough and making donuts were designed for a capacity of 1000 donuts per day, then there is no need to spend money on an oven capable of producing more. You will overpay and will not recoup it in any way. The stove will cost 20,000 rubles.

After baking, the donuts are decorated (for example, with powdered sugar) and sent to the buyer. Special surfaces are used for decoration. Usually these are tables that, because they conduct heat poorly, do not allow the product to cool before it should. The cost of one table fluctuates around 6,000 rubles. You'll likely need at least two.

Also, when forming a budget for equipment, include in it racks for finished products (About 12 thousand for two pieces, like tables) and, of course, small inventory. You will need spoons, knives, a sieve, spatulas and so on. Budget at least 5,000 rubles for such uniforms for your workshop.

Staff

And although your business is just beginning its journey, and you have to invest a lot of money, you cannot cope with all the processes alone. Hiring staff is a necessity. Your donut shop will need at least two workers at first. One will be involved in the production of donuts, and the second will decorate them and send them to the shelves and on the way to customers. Usually, since the processes take place in the same room, both workers must be replaceable with each other and be able to help. Considering that donuts are even kneaded by machines, the process of making them is simple. The worker is essentially responsible for ensuring that the product is delivered to the car on time and that the ingredients are properly seasoned. Therefore, it will not be difficult to find an employee for such a position.

The first worker, the one who is responsible for kneading the dough and sending it to the forming machine, will essentially be a technologist and must know the whole process, understand the equipment and be the main one in the pair. If you select a professional with experience in a similar enterprise, then you will need the services of a labor exchange or a specialized website. Plan your salary around 20 - 25 thousand rubles per month, depending on your skills.

The second in the bunch is not only an assistant, but also actually a donut designer. It will decorate the finished products, giving them an appetizing look. For this you can use not only powdered sugar, but, for example, chocolate or other ingredients of your choice. The main task is to make the appearance of the product as much as possible causing a desire to eat it immediately. His salary will be 15 - 20 thousand rubles per month.

And since you will need to pay every month, it is worth repeating that by the time the first batches of your wonderful donuts are produced, you should already have customers waiting.

Expenses and income

So, in order to take your first steps in the world of donut business, you will need to rent and renovate a premises, legalize your rights to do business, and purchase equipment (mixer, production machine, oven, tables, shelving and inventory). All this costs about 150,000 rubles in capital expenditures. To this is added 50-60 thousand rubles for ingredients monthly. This is how your production will function.

Income. We will expect that the workshop will be able to produce 800 donuts per working day, which you will sell to customers on the same day. It will be possible to sell donuts to a client for an average of 10 rubles apiece, with a cost of three rubles. Please note that prices vary depending on both the region and the competitive environment in your market. And the figures given are only statistical averages; in reality they may differ. Thus, the net profit will be 160 - 170 thousand rubles per month. From this profit you will need to deduct expenses such as paying taxes, renting premises, and staff salaries. At the exit there are about one hundred thousand rubles left. A very good amount to start with.

If you don’t sit idly by, but aim to constantly expand the list of your regular customers, establish relationships with local shops, cafes, eateries, and supply goods to all establishments where there is a constant demand for fast food (gas stations, cafes near train stations, coffee shops), and your products will meet the taste preferences of your potential audience, without exceeding the threshold of an adequate price, then you can very quickly expand your business by increasing the daily number of donuts produced and sold. Accordingly, the profit of the enterprise will grow, allowing you to plan and implement new ideas.

Not only production, but also sale of donuts

In addition to organizing a donut production workshop, you can also think about opening an establishment selling your product. But this is both more difficult and costly. Therefore, you have two options. Either include opening a donut shop in your business plan during the development stage of the enterprise, or, if the margin of safety allows you, use a larger budget as the basis for the initial capital investment.

A donut shop, unlike a production workshop, will require a location that is more advantageous in terms of traffic. Accordingly, it will be necessary to think more carefully about the plan for dealing with the competitive environment. Because all crowded places already have fast food areas. But, of course, this does not mean that you cannot “get into” it. You just need to be prepared for the risks. After all, the competitive struggle until the capitulation of one of your “enemies” can last more than one month, which means that during this time you will need to put in at least zero profit work.

If you nevertheless decide to measure your strength with the other participants in the struggle for a passing person (perhaps this is the food court of a large shopping center), then do not be lazy to find out all the strengths and weaknesses of your competitors. These may include uncomfortable tables, rude employees, high prices, and a small assortment. Anything. If you take note of everything that visitors don’t like, you can distinguish yourself in your business. The main thing is to form a favorable attitude towards your establishment among the consumer.

If you are opening a public place where people will use your services, then you will need to work on the name. Not too bland, but not too abstruse either. It should stick in the mind of a passing potential buyer and be easy to remember. If opportunities allow, you can hire specialists to build your brand.

In any case, before you act, you will need a well-thought-out business plan, which will reflect both the risks and the payback. Since the point of sale differs significantly from the production workshop in many respects. And unaccounted for subtleties can turn against you. However, if you have the desire and ability not to stop at the first difficulties, then opening your own donut shop will not be difficult.

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The modern fast food market is quite well developed, and for those who are just making a plan to open their own business, it will be quite difficult to compete with the numerous enterprises that have long been established in this area.

However, even here it is possible to find a more or less free niche for the development of small businesses. In particular, despite the enormous popularity of donuts among consumers, specialized cafes and so-called “donut shops” are not as common as, for example, pancake or pie shops. Therefore, the idea of ​​opening a donut business, with the right approach, can bring good income to its owner.

Business location

Flavorful hot donuts are a favorite delicacy of both children and adults, although when opening a business producing them, you should first of all focus on the children's audience, which is the main potential consumer of this product. This fact should be taken into account not only when drawing up the menu for a future donut shop, but also when choosing the location where it is planned to open production.

Since the cost of ready-made donuts is relatively low, for the donut shop to pay off, it is important to ensure a constant maximum consumer flow. This is possible in busy places: in particular, near large shopping and business centers, markets, and educational institutions. Despite the fact that recreation areas and all kinds of amusement parks are able to attract a large number of customers on weekends and holidays, on weekdays sales of donuts will fall, which will not be able to ensure sufficient financial stability of the started business.

Possible selling methods

When drawing up a plan for your future business, you must initially decide on such important factors as the method of producing and selling donuts, among which the following should be highlighted:

• production and sale of donuts from a tray
• creation and sale of products in a specialized mini-cafe
• opening of donut production line

Selling from a tray

The first option is the least expensive and most suitable for beginning businessmen with limited start-up capital. In this case, a tent or stall is suitable as a premises for the production and sale of donuts, which at the initial stage can be rented, and with favorable business development, purchased as property.

Selling from a van

A good alternative in this case could also be “production on wheels” - a small van, inside of which the necessary equipment will be located, as well as a counter for selling ready-made donuts. The undoubted advantage of this option is its mobility, which will allow you to easily change the location of the donut machine if necessary. In addition, these vans are already equipped with the necessary communications, so when moving to another place, you simply need to connect to a local source of electricity, rather than laying all the cables again, as when moving from one tent to another.

The advantages of selling donuts from a tray also include the minimal use of furniture (in addition to production equipment, you only need a counter and a chair for the seller) and the absence of the need to come up with any special design of the room (in this case, the best advertisement for your business will not be a bright environment, but an appetizing the smell of the donuts themselves).
However, when drawing up a plan for such a business, it is also necessary to take into account negative factors, in particular, such as the possible impact of weather conditions on the finished product. Cold, wind, rain and snow can ruin the presentation of donuts, so it is important to think through protective measures in advance in case of bad weather.

Opening of a mini-cafe

Another option for developing a business for the production and sale of donuts would be to open a mini-cafe or a so-called “donut shop”. As you might guess, in this case the initial costs will be higher than in the first option, because, in addition to the place where the donut production will be located, you will also need a room in which customers can sit comfortably, eat a couple of donuts and drink tea or coffee .

For successful business development in this direction, special attention should be paid to the design of the premises in order to create a cozy and pleasant atmosphere that would attract visitors. Also, the plan for creating this business should include the cost of advertising the future donut shop, helping to ensure that casual visitors eventually turn into regular customers of the establishment.

Stream production

Stream production of donuts is the most expensive option for this business, so it is suitable for experienced entrepreneurs with impressive initial capital. Unlike the first two methods, streaming production is not designed for direct work with the end consumer, but for intermediary work - with confectionery shops, bakeries, grocery stores, as well as existing cafes and eateries.

When drawing up a plan for the territory required for a given business, it is necessary to take into account not only the area that will be allocated for the production workshop, but also storage and utility rooms. In general, the total area in this case should be at least 100 square meters. However, already at the initial stage, it is necessary to include in the plan possible options for further expansion of production, looking for additional warehouse space near the production site.

Menu creation

Regardless of whether you prefer to sell donuts from a stand or are planning to open your own mini-cafe, an important item without which your business plan will not be complete is the menu. In a specialized establishment, such as a donut shop, the menu should not be too extensive and varied, but the presence of different types of donuts will be a definite plus that will benefit your business. Ready-made donuts can be:

• with filling (such as cream, chocolate, caramel, berry)
• with sprinkles (powdered sugar, icing, confectionery sprinkles)
• curly (any shape, in addition to the standard - round).

It is logical to assume that visitors to the establishment will not want to eat dry donuts, so the menu usually includes drinks such as tea, coffee and juices. As mentioned above, children make up the majority of donut consumers, so your product plan might also include ice cream or a few milkshakes.

Business equipment

Of course, when drawing up a business plan, it is necessary to pay special attention to the equipment that will be needed for the future donut shop. This item is one of the main expense items when starting a baking business. On the one hand, the equipment must be of high quality in order to operate smoothly, recouping the funds invested in it. On the other hand, to open a small donut shop, there is no need to buy very expensive equipment, such as, for example, an automatic donut production line that costs about 60,000 euros, since many of the functions included in them are simply not needed in small production.

A plan for equipment and related materials for opening a small donut production might look like this:

1. automatic deep fryer that produces 200-300 donuts per hour (cost - about 80,000 rubles)
2. machine for making tea and coffee (about 20,000 rubles)
3. a special display case where donuts can be stored without losing their magnificent shape (about 20,000 rubles)
4. expenses for disposable tableware (plates and cups)
5. paper napkins
6. packaging for take-out donuts (plastic containers or paper bags).

If the business assumes that it will not only sell takeaway donuts, but also open a specialized cafe, then the plan should also include the purchase of tables and chairs for visitors, the number of which is calculated based on the capabilities of the existing premises.

Features of the donut making process

The donut making process consists of the following steps:

• kneading dough
• preparing the pastry and filling
• filling donuts with filling (if provided)
• roasting
• packaging (display)

In general, this process is not particularly complicated, so even a novice cook with a donut making machine can handle it. A typical donut machine is a gas or electric fryer, where baked goods are cooked in vegetable oil at a temperature of about 200 degrees. Frying one donut takes an average of two minutes, while standard devices are capable of cooking about 20 donuts at the same time (the weight of each can be from 20 to 60 grams, depending on the type of donuts).

After the frying process is completed, the donuts are allowed to stand so that excess oil drains from them. After this, they are supplemented with powdered sugar, icing or confectionery topping - and the product is completely ready for sale to consumers.

Purchase of raw materials

The quality of donuts will depend not only on what equipment is used to make them, but also on the purchased raw materials. Quality ingredients are another critical item that must be included in your business plan. The following products are usually used as raw materials for making donuts:

• margarine
• sugar
• yeast
• jam
• additional ingredients depending on the recipe

To reduce production costs, the easiest way to purchase the necessary ingredients is through wholesale companies. Moreover, the closer the wholesale company is located to the place of your production, the lower the costs for delivery of the ordered ingredients will be.

Required Documentation

This type of business, like any other related to food production, is impossible without completing the appropriate documentation approved by the sanitary and epidemiological station and Rospotrebnadzor. When opening a donut business, you must have:

• agreed and registered technical specifications for production
• technical instructions for manufacturing products
• recipe
• hygienic conclusion of the sanitary and epidemiological station for food production
• additional documents (depending on the individual characteristics of the business).

The premises used to open this business must meet a number of certain technical conditions, in particular:

• have a good hood (to prevent fumes)
• have access to gas (if you plan to use a gas donut machine)
• have access to electricity
• have access to water

Among other things, the premises allocated for the donut business must comply with all fire safety standards, so opening it will also require approval from the fire inspectorate.

Business payback

Of course, every entrepreneur is not least concerned about the question of how quickly the business they have started can pay off? Taking into account all the nuances listed above, you can expect that the donut business will begin to make its first profit within 5 months after its opening. At the same time, you can try to stimulate the process through a well-designed advertising campaign, using free information channels at the initial stage (for example, the Internet), as well as planning all kinds of promotions. All this can increase customer loyalty and contribute to further business development.

You can download a detailed business plan for opening a donut shop at

Why is the fast food industry attractive to many entrepreneurs? If you locate a retail outlet in a place with high foot traffic, this will allow you to attract many regular customers in a short time and quickly return your investment.

Among the variety of street food today, it is quite difficult to find a stall or small store where you can always buy fresh donuts. As practice shows, the demand for such products is very high, and the number of enterprises that manufacture them is small. This gives us the right to believe that selling donuts as a business idea can bring a stable income and will be relevant for a long time. In addition, you can open your own enterprise with minimal investment. Let's consider the features and prospects of this type of commercial activity.

How to open a donut shop from scratch?

If an entrepreneur decides to open a donut shop from scratch, the first thing to do is conduct a detailed market analysis in the region of residence. It is worth finding out how many enterprises produce such products, their presence in areas of the locality, the quality of baked goods and the potential of consumer demand.

Donuts have always been a favorite treat for many people, and today this product is in great demand. The popularity of baked goods can be explained quite simply: the affordable price of street food, the ability to quickly satisfy hunger, the excellent taste of the product and a wide range of fillings. It is important to understand that donuts are a fast food dish, this allows you to satisfy consumer demand in a short time. The main consumers of the product are young people under 35 years of age - schoolchildren, students, workers, employees of various companies and drivers.

The business of making and selling donuts has a number of undeniable advantages, which an entrepreneur who wants to master this niche should be aware of. These include:

• low level of competition in the market;
• high demand for food;
• solvency of the target audience;
• simple technology for making donuts;
• a chance to open a business with minimal investment.

In addition, the entrepreneur has the right to sell ready-made donuts under his own brand. In addition, you can bake products to order with delivery to all areas of the locality, which will significantly increase profits.

Business registration

To open the production of donuts and organize their sale, a businessman will have to register his company with the Federal Tax Service as an individual entrepreneur or LLC. To do this, you need to visit the tax office at your place of residence, write an application to open an enterprise and submit the relevant documents.

If you plan to organize a small stall or mobile retail outlet, you can limit yourself to individual entrepreneurs. The state registration fee in this case is 0.8 thousand rubles. The documentation processing period lasts 3 days. It is better to register a large enterprise as an LLC. Mandatory documents required for registration include:

• Company Charter;
• Minutes of the founding meeting;
• Information about co-owners of the business;
• Proof of the presence of authorized capital (10 thousand rubles);
• Receipt for payment of state duty (4 thousand rubles).

As OKVED for the enterprise, you should select codes 56.10.2 “Activities for the preparation and sale of food ready for consumption on the spot from vehicles and mobile benches”, as well as 56.10.21 “Activities of public catering establishments with take-out service”.

You will also need to obtain permits from Rospotrebnadzor, local authorities, the fire service and the SES. Please note that each employee must have a medical certificate, since the duties performed involve food preparation.

Selection of premises

It is recommended to select premises for a donut manufacturing enterprise based on its format. If you plan to open a small stall, it is enough to locate it in places with high traffic. It is advisable to install a retail outlet near educational institutions or large enterprises.

Products are baked directly at the point of sale and sold hot. To improve the quality of service and increase sales, you can sell donuts along with drinks. A mobile kiosk works in a similar way. Its difference lies in the ability to move around different areas of the city, which allows you to find the most advantageous place. It is worth considering that this format requires mandatory monthly investments in the purchase of fuel and depreciation of vehicles.

The best option would be to open a small cafe with a production workshop. This format allows you to attract a large number of clients. Here visitors will be able to order a wide range of baked goods, drinks and place a request for delivery. There is also a donut business format, which is the opening of a large production workshop. The company's products are prepared in large volumes and are purchased by:

• catering establishments;
• production organizations;
• the shops;
• retail chains;
• markets.

The workshop area can be at least 100 m², half of which is allocated to an automated baking production line. The premises must have proper electrical equipment, ventilation and exhaust systems, sewerage and water supply. Inside the workshop, utility rooms for workers and showers should be organized. In addition, you need to allocate space for storing finished products. The rental cost of production space is about 70 thousand rubles per month. The premises will also have to be brought into compliance with the requirements of regulatory authorities. To do this, you need to do repair work in the workshop and replace communications. Capital investments at this stage will amount to about 300 thousand rubles.

Equipment purchase

To organize a donut business or, for example, an entrepreneur needs to take care of purchasing the appropriate equipment. If you plan to operate a production workshop, you need to include in the cost item:

• dough mixer;
• planetary mixer;
• apparatus for loading dough pieces;
• dividing machine;
• automatic deep fryer for double-sided frying of donuts;
• conveyor with the ability to cool products;
• refrigeration unit;
• automatic filling dispenser.

The purchase of a production line for the workshop will cost approximately 3 million rubles. The equipment will allow the production of up to 1.2 thousand finished products every hour. If you plan to open a small retail outlet with a mini-production, you will need to purchase a donut making machine and a dough mixer, which can be easily installed even in small spaces. Their cost will vary within 120 thousand rubles. Such equipment is designed to produce 200 donuts per hour.

Formation of assortment

It is better to form a product range based on customer preferences (this should also be taken into account by entrepreneurs who want, for example,). Donuts can be filled or unfilled, as well as with a variety of toppings. The taste characteristics of the finished product largely depend on the quality of the purchased raw materials. It should be premium flour, margarine, eggs and yeast.

Important: You can reduce the cost of production if you purchase raw materials in bulk. It is worth considering the location of the supplier in relation to production. The further the company delivering the products is from the destination, the more money you will have to spend on their purchase. If entrepreneurs work according to , they receive information from their partner about proven suppliers who provide optimal conditions for cooperation.

Recruiting staff

The number of employees of the enterprise will directly depend on the chosen format. The following specialists must be invited to the production workshop:

• managing manager – 30 thousand rubles;
• accountant – 27 thousand rubles;
• production technologist – 25 thousand rubles;
• workshop worker (4 people) – 60 thousand rubles;
• shift supervisor (2 people) – 36 thousand rubles;
• forwarding driver (2 people) – 36 thousand rubles;
• warehouse manager - 18 thousand rubles.

Total - the salary of employees of the production enterprise will be 232 thousand rubles. The work standard for managers and warehouse managers is 40 hours per week. Shop floor employees should be offered a 12-hour schedule with two days off. If you plan to open a retail outlet with the production of donuts, you will need only 4 workers - 2 pastry chefs (salary 36 thousand rubles) and 2 sellers (40 thousand rubles), who will work in shifts. It is better to outsource the duties of an accountant. In this case, the services of remote employees will cost 5 thousand. The total cost of paying employees for the retail outlet will be 81 thousand rubles.

Implementation of advertising

It is recommended to promote a donut retail outlet and production facility using certain marketing tools. In the case of a workshop, even before opening, you need to establish contacts with wholesale buyers and owners of grocery store chains. It is necessary to personally interest the managers of supermarkets and markets in the city. This will allow you to calculate the required volume of products. In order for a large number of potential buyers to know about the company, advertisements should be submitted to the media (television, radio stations and printed publications of the locality). It would not be superfluous to distribute leaflets and booklets in public places and transport.

It wouldn't hurt to develop a website, too. It is enough to make a one-page page where you can place information about the company’s activities, contact details, product range, prices and delivery conditions. Regardless of the form of the enterprise, it is worth creating thematic groups on social networks. It is advisable to find an experienced marketer who can use targeted and contextual ads, which will provide a large influx of target audience. Capital costs for creating a website in the first month of promotion will amount to 30 thousand rubles. In the future, they can be reduced to 10 thousand rubles.

Business plan – donuts

To implement a project, it is imperative to develop a financial plan for the company. To do this, it is enough to carry out calculations that allow you to find out the amount of capital investments, regular expenses and income from the sale of donuts. Let's figure out how much money it will take to open a workshop. One-time costs will be:

• business registration (as an LLC) – 14 thousand rubles;
• rental of industrial premises (for 1 year) – 840 thousand rubles;
• repair work - 300 thousand rubles;
• purchase of equipment – ​​3 million rubles;
• advertising campaign – 30 thousand rubles;
• purchase of the first batch of raw materials – 200 thousand rubles;
• arrangement of office and production premises - 150 thousand rubles;
• purchasing uniforms for employees – 13 thousand rubles;
• other expenses – 20 thousand rubles.

Thus, the amount of investment in the project is 4.567 million rubles. Now let's calculate the monthly costs required to maintain the company. These include:

• utility bills - 40 thousand rubles;
• staff remuneration – 232 thousand rubles;
• tax deductions - 70 thousand rubles;
• purchase of raw materials and consumables – 500 thousand rubles;
• advertising – 10 thousand rubles;
• expenses for the needs of the enterprise - 30 thousand rubles.

Total - the amount of mandatory expenses is 882 thousand rubles. Now let's calculate the expected profit of the enterprise. The average workshop is capable of producing from 10 thousand donuts per day. In 30 days - 300 thousand. The monthly revenue of the enterprise will be 2.3 million rubles. From this amount it is necessary to subtract 882 thousand rubles (mandatory costs), we get 1.418 million rubles of net profit. With such indicators, investments in the project will pay off in less than 6 months.

The outlet is capable of selling about 20 thousand donuts per month. The company's revenue at a retail retail price of 15 rubles will be 300 thousand rubles. Here you need to add the sale of drinks and related products - about 70 thousand rubles. From 370 thousand you should subtract 170 thousand, we get 200 thousand rubles of net profit.

Donut business - reviews

Anna, 43 years old, Ryazan:
My husband and I have a small cafe that brings in more than 100 thousand rubles in net profit. We have been selling donuts for about three years. The product, according to reviews from regular customers, is of very high quality, and, of course, these are the best words of gratitude for our work. One thing is upsetting: they tried to change the product range in order to increase trade turnover, but the number of regular customers practically does not increase (our point is located in a busy place near the market), and the level of income remains the same. Sometimes suppliers fail, however, I would like to note the stability of this business. We are planning to open another fast food establishment, since our income allows us. I can only advise beginners one thing - take action and everything will work out.

Nikolay, 27 years old, Ulyanovsk:
I live in the Zavolzhsky district of Ulyanovsk near the IATU (Institute of Aviation Technology and Management). The idea came up to open a small stall near the university where you can bake and sell confectionery. I already have a small grocery store where I sell donuts and other baked goods. The main buyers are students, and almost the same people buy them. I'm sure the matter won't get stuck.

Vitaly, 39 years old, Moscow:
In just a year, I managed to open 2 stalls where girls bake and sell sausages in dough and donuts. One point is located near the school, the other near the market. In general, I receive about 230 thousand in profit every month. I want to open my own workshop, although I understand that I still have to work hard, but I see real prospects for this business.

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Donuts are one of the products that are sold in large quantities through fast food outlets. There are several formats for building a baking business. The mini-workshop brings the greatest profit.

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The modern fast food market is replete with a wide variety of dishes: shawarma, samosa, hot dog, hamburger, French fries, and so on.

However, among such an assortment, it is not so easy to find the sweet and aromatic donut familiar to all of us from childhood, which today for some reason has been undeservedly forgotten.

Therefore, now, with minimal investments and excellent prospects, you can successfully wedge yourself into this still relatively free niche. We propose to talk further about how to organize your business in the production of donuts. In order to take into account all the details and important points, you first need to draw up a business plan.

Donut production: basic

As you know, donuts are especially attractive to customers due to their aroma, fluffiness and freshness. In this regard, great success will be ensured by donut shops that bake products in real time: after all, the aroma of freshly prepared muffins will “attract” customers from afar.

As for the variety of donuts, their filling can be cream, chocolate, caramel or berry. Such baked goods can go by different names - Berliners, doniki, donuts, etc. For example, in St. Petersburg, a donut is called a donut.

Options for starting a donut business

There are two main ways to produce and sell these baked goods: on the street, in a shopping and entertainment center or food court, and in a specialized cafe. In addition, you can organize the production of donuts on stream. The first option does not require much equipment and is the most accessible for beginning businessmen. The other two methods, as a rule, are chosen by large entrepreneurs who have serious initial capital.

Donut production technology

The process of preparing this pastry consists of the following main stages: kneading the dough, preparing the dough and filling, filling the culinary product with the filling, frying it and packaging.

To fry donuts, gas or electric deep fryers are used, where the donuts are cooked in vegetable oil at a temperature of about 200 degrees. It takes an average of two minutes to fry one product. In a typical machine, as a rule, you can cook about 20 donuts at a time. The weight of each product ranges from 20 to 60 grams.

After frying is finished, the donatsu is allowed to sit for a while to allow excess oil to drain off. Then the finished products are laid out on plates and decorated. For this purpose, powdered sugar is most often used, and a little less often - icing, cream and various confectionery toppings. The donuts are then packaged and sold to consumers as needed.

Permits

It is impossible to start a donut business without obtaining the proper permits from the sanitary and epidemiological station and Rospotrebnadzor (due to the fact that you will be producing food).

You will need to obtain the following documents: agreed and registered technical specifications for production, technical instructions for preparing products, recipes, hygienic conclusion from the sanitary and epidemiological station for food production. Also, depending on the individual characteristics of the project, other paperwork may be required.

How to open a donut shop in fast food kiosk format

The sale of donuts is carried out under the same conditions as the sale of hot dogs, shawarma, samsa, etc. The main problem in organizing such a business is finding a place with high traffic that meets all the requirements of the SES and has the ability to use gas or electricity.

The only equipment you need is a donut making machine. Moreover, it is not at all necessary to purchase an expensive unit with high productivity: it is enough so that you can prepare 10-15 donuts at the same time.

The undeniable advantage of this option is the possibility of frying exclusively for a specific order, which eliminates the need to throw away unsold goods.

In addition, when baking is prepared in this way, it emits a very pleasant smell, which has an enticing effect on potential consumers.

However, there are also disadvantages to doing business this way:

In case of bad weather, protective measures will have to be taken, as it negatively affects the properties of hot oil.

Yeast dough for donuts is made in advance, and therefore its shelf life is limited. Therefore, unused leftover dough must be thrown away.

There is unevenness in sales over time. Thus, during rush hour, the flow of customers increases significantly, and therefore it can be difficult for an employee to cope with the mass of orders alone. In the absence of buyers, the dough spoils and the oil gets fried.

Financial side of the issue

We propose to draw up a preliminary estimate for opening this business:

New machine for making donuts – 20 thousand rubles;

Containers for dough, butter and various ingredients – 1 thousand rubles;

Furniture for a kiosk (table and chair) – 1.5 thousand rubles;

Initial purchase of products – 2.5 thousand rubles;

Electrical wiring – 3 thousand rubles;

Buying a tent (if you plan to sell on the street) – 2 thousand rubles;

Salary to the seller and cook - 35 thousand rubles per month;

Other expenses (individually).

In total, if you want to start producing donuts, the investment will be from 65 thousand rubles. If you sell 700-800 donuts every day, you can not only cover all expenses, but also get a net profit of 70 thousand rubles in the first month of operation of the outlet. The profitability of this business can reach 100%.

If you decide to open a donut cafe, then the costs will be correspondingly higher. However, in this case you can count on more significant profits.

How to open a donut production shop

This option is certainly more expensive than a small donut shop, but in this case you can count on higher income. Let's figure out how to organize this enterprise.

Purchase of necessary equipment

The production line should include dough kneading equipment, fryers equipped with proofers, dividing and rounding machine, filling dispensers, planetary mixer and glazing machine. It is best to purchase an automatic production line to use fewer workers and also increase productivity.

As for the cost, donut equipment from Berliner with a productivity of 800 products per hour will cost you about 2.7 million rubles.

In addition to production equipment, industrial refrigerators will also be required to store both raw materials and finished products. For this expense item, the business plan must include an amount of 180-200 thousand rubles.

If you are planning large-scale production, then it makes sense to also acquire an automatic packaging line. For small and medium volumes, it is quite possible to get by with workers packing the products manually.

Choosing a workshop room

The main criterion for the premises for a donut production workshop is its compliance with sanitary standards and requirements for food production. The minimum required area is 30 meters, and you will also need space for storage.

Staff

If you want your products to be in high demand and customer service to be at a high level, you need to pay increased attention to the personnel selection process. If you purchased automatic equipment for donuts, then you will need the following workers: manager, technologist, forwarders, workers, storekeeper, cleaner. As for accounting services, you can either hire your own accountant or use the services of a visiting specialist.

Range

It is desirable that the production of donuts is not limited to any one or two types of this product. After all, the more variety your baked goods have, the more potential consumers you can attract. Donuts may vary depending on filling, topping, coating, size, etc.

Sales of finished products

To organize the sale of ready-made donuts, it is necessary to conclude agreements with both large supermarkets and small shops. In addition, it is worth establishing cooperation with bakeries and cafes. This is the responsibility of the manager. Delivery of culinary products will be carried out by forwarders.

Purchase of raw materials

The main products used to make donuts are flour, sugar, margarine, yeast, eggs, jam and others. In order to reduce the cost of purchasing raw materials, it is advisable to cooperate with wholesale companies located in your city or region.

Opening a donut production workshop: the financial side of the issue

Capital costs, including the purchase of a production line, refrigeration equipment, as well as initial production inventories, amount to about 3.5 million rubles.

As for revenue, if your workshop operates 10 hours 30 days a month, it will amount to 1.2 million rubles.

The monthly cost, including the purchase of raw materials, payment for the consumption of electricity, water, etc., as well as packaging, can be estimated at 500 thousand rubles.

Other expenses (salaries, transportation and administrative expenses, rent, etc.) will amount to another 500 thousand rubles per month.

Thus, the net monthly profit (after tax) will be about 200 thousand rubles. Profitability in this case will be at the level of 14%, and the initial investment will pay off after 20 months of operation, which is not a bad indicator.

Donuts are a perishable product. They need to be sold while they are warm and freshly baked. To organize the production of donuts, you need a business plan, the preparation of which will allow you to plan the balance of expenses and income, weigh the pros and cons and choose the optimal solution for the business format.

What are the prospects?

Before you start writing a business plan, you should study the market. What do competitors offer? At what prices? Why should people buy your donuts? You may be able to offer a lower price or higher quality. Based on the answers to these questions, you can draw up a donut shop business plan with calculations, which will become the basis for your profitable business.

The modern pace of life does not leave many people time for substantial meals at home, so buying hot donuts becomes a good snack for many. With the right equipment, you can prepare donuts in large quantities at low cost.

Types of business

There are several ways to sell a product: a special cafe, entertainment facilities and street trading. For beginners, the third option is more suitable - selling donuts on the street. Once you have regular customers and enough income, you can think about opening a store.

You can start selling by delivering to grocery stores. But they may overprice the product, which will ultimately slow down your sales.

Legal issues

To start a business, you should register your business and register for taxes. Individual entrepreneurship is preferable for this type of activity.

• manager;
• technologist;
• workers (8 people);
• forwarders (4 people);
• storekeeper;
• cleaner;
• accountant (can be visiting).

The approximate wage fund will be 297 thousand rubles monthly.

Those who have been involved in this business for a long time know that it is most profitable to produce and sell products of the following types:

This way you can satisfy the tastes of almost all sweet tooths and attract maximum customers.

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