What does it mean to become a dealer of any company? Catalog of suppliers (vendors) - dealership offers from manufacturers. Sales of products to order

Finding your place, the best occupation that would bring decent income and satisfaction is one of the most important tasks for any person. Much here depends on his inclinations and abilities. Some people dream of being an architect, some a doctor, others want to become a dealer, entrepreneur, or manufacturer. First of all, you should analyze your own character, what you like to do best and what you do best.

After all, work that does not bring moral satisfaction can lead to an unhealthy feeling of fatigue and even depression.

Many people think about becoming a dealer because they see living examples of the prosperity of such a business. Indeed, such an intermediary link between the manufacturer and the end consumer will always be needed. It is not always convenient and profitable for the former to maintain his own marketing department, take care of sales channels, advertising, and formation. It would also be difficult for the buyer to purchase goods directly from the manufacturer, because this is usually associated with wholesale quantities, problems with delivery, and sometimes Therefore, for an entrepreneur who wants to become a dealer, there will always be work. However, he must take into account a number of features of this business.

Firstly, this is not work for a salary, but work at your own peril and risk. Typically, the dealer is either individual entrepreneur, or creates a separate legal entity in the form of an LLC. Before becoming a dealer of any specific manufacturer or group of products, he needs to study this

niche in the regional market. Secondly, you should analyze the existing competition and the most important players. Understand their advantages and weak sides. A more comfortable situation is for those who want to become a dealer selling goods that are not yet represented on the local market. Whoever occupies a certain niche first can ultimately dictate its terms. Third, becoming a dealer requires special qualities. This entrepreneur is a mediator, therefore, the more developed his negotiation skills are, achieving favorable conditions for yourself, both from the manufacturer and from the consumer, the higher the chances of success. The dealer must be a psychologist and strategist. Most often, it is he who will be involved in advertising, direct promotion of the product, and formation pricing policy, and buyer education. This is especially true for innovative products. Before sustained demand emerges, consumers must be prepared.

To become a dealer, you often need both material resources and investments. It is not often that a manufacturer gives the opportunity to work only on

Basis of commission. It is much more profitable for him to sell the goods at wholesale price and transfer all further worries to intermediaries. Therefore, the dealer will need to take care of stock and office premises, look for further distribution channels yourself or hire employees. In addition, he will most likely have to deal with both the legal and accounting intricacies associated with a particular market. Therefore, newly minted entrepreneurs thinking about how to become an official dealer of certain products must take into account many aspects. Much will depend on the strategy of the manufacturer itself. Some prefer to entrust distribution to those players who already have experience working with a similar group of products. Others, on the contrary, rely on new entrepreneurs. Both solutions have their arguments. It is possible that the manufacturer will promote its products through various channels.

Business– this is a fairly broad concept, which is why it can be realized in entrepreneurial activity Almost every person can do it.

If you don't have a lot of money to start your own business, it's worth exploring how to become a dealer to earn money by representing a large company on the market.

Entering this business is not so easy due to serious competition, but if you meet all the employer’s requirements, you will receive a good source of income for a long period.

How to become a dealer and what is it?

If you are interested in the profession of a dealer, then first it would be a good idea to understand what a dealership is, so as not to make serious mistakes at the work stage.

You must really assess your strengths and abilities before entering this business!

Who is a dealer and what does he do?

WITH in English word dealer (dealer) translated as trader.

This is a fairly broad concept, so dealers include traders in securities (currency pairs) on international markets, an official sales representative of a large company, an entrepreneur, and even a croupier who plays the game.

Most real chance to become a dealer– start collaborating with some large company (international or domestic), selling its products in your hometown.

As a dealer, you will perform a variety of responsibilities:

Popularize the product in your home region.
Provide customers with all information about the product and the manufacturing company.
Build relationships with representatives of different industries for better market coverage.
Convince customers to buy products from the company you represent.
Fulfill sales plans and bring profit to the company you work for.
Keep up with new products.
Organize exhibitions and other events that will help sell more goods, etc.

We will talk, first of all, about the dealership, as the official representative office of a large company. This is actually the same business, only with a number of special advantages.

If you decide to become a dealer:

you can save significantly on advertising campaign, since it is taken over by the conglomerate that you represent;
you will not have to hire many employees with whom you will have to share part of the profit; you can handle this work yourself;
You will have the opportunity to organize your network in almost any region if you sell a quality product.

In general, we can safely say that this work is promising and profitable, if, of course, you have the necessary character traits to become a dealer.

What qualities must a dealer have to become a representative of a large company?

No matter how attractive this job may seem to you, you should remember that not everyone can become a dealer.

Looking for sales representatives, companies (especially if we're talking about about international corporations with billion-dollar turnover) put forward a number of requirements for applicants.

Conditions that must be met to become an official dealer:

Be official to have more opportunities to promote the product.
Financial stability and success of an entrepreneur - losers and almost bankrupts have very little chance of becoming a dealer.
Have experience in business - cooperation agreements are concluded with young companies less often than with those that have their own history.
Have a “clean” reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in conducting business, a world-famous employer will not want to have such a representative.
Know what the corporation you want to represent does.
Offer several ideas about how exactly you are going to promote the product to the market.
Have the necessary technical base and infrastructure facilities (not all companies require this).
Be prepared to invest your money if necessary.
Possess next necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
Constantly grow and develop, have the ability to learn - many large companies constantly conduct courses and trainings for their dealers, attendance at which is mandatory.

As you can see, there are a lot of requirements, but they cannot be called too complicated.

If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.

How to become an official dealer and make good money from it?

Large companies became such because they constantly expanded and conquered more and more of the market.

One way to do this is to hire a number of sales representatives who would distribute the product in the regions.

If you like this type of activity, then you need to think about becoming an official dealer.

What documents are needed to become an official dealer?

Before you go to an interview in hopes of becoming a dealer, get all your documentation in order: constituent documents companies, existing contracts, etc.

If the interview goes well and you are hired as a representative, you will be required to present a number of documents.

Each company has its own requirements for documents, but in most cases the list looks like this:

Some of the papers will have to be notarized, but your future employer will tell you in more detail about which package of documents and in what form you need to present.

Serious companies issue certificates to all their official dealers.

You will present this certificate when offering a particular store/salon to take some product for sale or use.

This certificate does not have a single sample; it is issued by the company itself. The document may look different:

Where can a dealer look for employers?

The easiest way to become an official dealer is to look for vacancies on the Internet.

This can be done using the following resources:

https://www.businesspartner.ru/poisk-dilera-optovika.html
https://www.proizvoditeli-rossii.ru/ishhu-dilera
https://dealeram.ru
https://www.postavshhiki.ru/ishchu-dilera

Choose those sentences that interest you, make good resume and send it to the specified addresses.

You can do it differently: for example, you have and would like to become an official dealer in this company https://www.benata.ru/diler.html in your region.

This means that you should send your resume to a specific address, and you will look for other options if you are rejected here.

You, as a dealer, will be offered two options for cooperation:

By working capital.

Roughly speaking, you will have to meet some minimum sales and profit plan.

Dealers that do not cope with the task are usually terminated.

According to legal content.

You will become not just an official certified representative in a certain region.

You will become a person who must form your own dealer network to promote the product.

If your resume is of interest to the future employer, you will be called for an interview (by the way, it can also be conducted via Skype if the main office is located far from you).

How well you do in the interview will determine whether you get the job or not.

Your chances of becoming a dealer will increase if at the interview you:

Show awareness of the company’s affairs, its products, and turnover.
Suggest specific steps for your dealership.
Demonstrate confidence and ability to persuade your interlocutor.
You will look representative, as befits a dealer of a serious corporation.
Show exactly how you differ from other candidates for the better.

How to become a successful dealer?

If you do everything correctly, you can easily become an official representative of a corporation with which it is pleasant and profitable to work.

But it depends on your successful work how long you will last in this business and how much you can earn.

Here are some tips for those who want to become a successful dealer:

Choose wisely who you want to work for - sometimes the problem is not the dealer himself, but his employer.
The product you sell should not be too expensive, but at the same time be of good quality.
Choose in-demand products for dealership; there won’t be much demand for too exotic goods, which means you won’t earn much.
Build your client base and constantly strive to expand it.
Appreciate yours regular customers, which give you most of the profit, offer them small bonuses and benefits.
A successful dealer looks good, smells good, speaks well, smiles radiantly, and people like him.
Be moderately persistent when interviewing potential clients– without it you can make profitable deals.

It is also very important to constantly learn and polish your skills, because without this you are unlikely to achieve great success in the dealership.

Is it possible to become a dealer without investment?

If you want to become a large regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money, which will go towards:

purchase of goods;
payment for storage facilities;
staff salaries, etc.

In this case, investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will recoup these investments, and even in a short time.

But don’t get upset ahead of time, because you can become a dealer even without financial investments.

3 ways to become a dealer without financial investment:

Sales of goods.

In this case, the work is done according to the principle: first - products from the manufacturer, then their sale by the dealer, and only then - money for the manufacturer.

Many dealers work exactly according to this scheme.

Work to order.

You place an order for the manufacturer, when he fulfills it, transfer the batch of products to your client, receive the rest of the money, and send it to the manufacturer with the deduction of your remuneration.

That is, in fact, you work without your own investments.

Official representative of the company.

A large company hires you to work as a dealer, but essentially you are... Sales Representative, who travels with price lists and product samples, offering all this to customers.

For successful transactions you receive a salary.

Are you determined to become a successful dealer?

Video about the features of the profession and about choosing a niche for you:

If you love working with people, have the gift of persuasion and are good at business, then you are absolutely right in what you think, how to become a dealer.

In this type of activity you will surely achieve success.

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Many people think that becoming a dealer is very easy. Take the product of someone else's labor and sell it for your health. But not everything is as simple as it seems at first glance.

Basic provisions

The word “dealer” itself is translated from English as “trader”. Indeed, people in this profession have to deal with the purchase and sale of certain products. There are two categories of dealers:

some participate in the circulation of securities, and do so on a contractual basis at their own expense;
others purchase products in bulk large manufacturers, and then sell it at retail or in small batches.

Even after such definitions, it is clear that becoming a dealer is not at all easy. First you need to officially register your activity. To do this you need to obtain the appropriate license. For the first category of dealers, it is divided into transactions with corporate or government securities. But to design it you must have your own initial capital, the amount of which is established in accordance with the law. Further, his responsibilities will include drawing up quotations and concluding sales and purchase agreements. Therefore, to become a dealer you must have the appropriate economic education and certain practical skills. After all, in the future he will have to represent the interests of the issuer and this must be done, focusing on the maximum benefit in the interests of each of their parties.

The result of the dealer's work

Representatives of the second category of this complex profession are most often encountered in life. Sometimes they are mistaken for speculators who sell someone else's goods, arbitrarily raising their prices. This statement is not entirely true, since the specialist carries out all his actions in full legally. The dealer in this case acts as an intermediary between the manufacturer and the consumer. He takes goods from the manufacturer at one price and sells them at another. It is called the selling price and is slightly higher than the original price. This is the whole secret. The difference between these two values will represent the income of a regular dealer. His main task is to interest the buyer in the products he is selling. Essentially, a dealer's job is to make direct sales. It is for this that he receives his reward. The higher the sales volume, the greater his income. But in order to become a dealer of a specific product manufacturer, you need to conclude an appropriate agreement with him, where all aspects of their cooperation will be clearly spelled out.

Interest in an intermediary

Manufacturing enterprises, in the course of their development, sometimes reach a level where they already require the help of third parties in the matter of selling an increased volume of products. At this moment, individuals and legal entities have the opportunity to become a dealer of the manufacturer. To do this, they need to take certain steps. Firstly, in order to represent the interests of the enterprise, the intermediary must have necessary knowledge in the field of trade and have certain qualities, such as activity, determination, competitiveness and stress resistance. Only then will his candidacy be of interest to management. Secondly, in order to become a manufacturer’s dealer, you need to draw up the appropriate documents, namely an intermediary cooperation agreement. To do this, the other party must:

1) Be a legal entity.

2) Have the appropriate certificate.

3) Own an office for work.

Another important factor is finances. But here everything depends on mutual agreement. You can either buy the product or take it for sale, making a payment after its sale. But in the second case, the price of the product will be slightly higher.

Question of territory

Many enterprises invite companies to cooperate that want to become a dealer in the region and represent the interests of the manufacturer in this territory. This is done to improve the efficiency of interaction with potential clients, which entails:

reduction of delivery times;
expanding the range of products and services offered.

It is beneficial for a particular enterprise to have its representatives in different regions. This gives him the opportunity not only to be closer to the consumer, but also to ensure the presence of his products on the market in different territorial areas. The more people know about a product, the more likely it is that someone will want to purchase it. By increasing the number of such regions, the manufacturer has the opportunity to expand the geography of its sales. The management of the enterprise is especially careful in choosing regional representative. He must have certain qualities:

have at least one year of trading skills;
own your own office for work and storage facilities for storing incoming goods;
have a group of specialists ready to work on the development of a specific area.

Other issues are usually resolved by the parties during the cooperation process.

The path of the official representative

When embarking on the path of independent activity, not everyone has the opportunity to immediately open their own business or establish their own production. There are people who cope with sales faster than with production. They know how to solve issues related to sales, and this is exactly what a good dealer needs. But the work of an intermediary has its own characteristics and it is necessary to clearly know, for example, how to become an official dealer of a company. First you need to study different directions and choose a specific field of activity for yourself. Then, from a large list of manufacturers, select the one whose products you would like to promote. After this, you need to carefully consider the issues of supply and demand, identifying potential clients for yourself. Next, you need to contact the manufacturer with an offer of your services and, if the response is positive, formalize the contractual relationship. Thus, you can build a good own business. In addition, being an official dealer has its own advantages:

1) He receives products at special (dealer) prices, which are usually lower than for other buyers.

2) Such a seller may become the only one who will have a specific product in stock.

3) The dealer can always reserve goods for himself at the manufacturer’s warehouse or make a pre-order.

4) All orders from buyers in this region are sent to him.

And the most important thing is the opportunity to work under a well-known brand, which provides it with a decent reputation in the market.

Our company has been operating in the sports supplements market for more than 6 years, which guarantees the professionalism of our team and reliable long-term cooperation. Our production is located in St. Petersburg. To produce additives, we purchase raw materials from trusted suppliers: Germany, France, Brazil. All ingredients are certified and undergo strict quality control. The design of the products is in accordance with modern trends international sports nutrition market. Ka

Entry investment: from 9,000 RUR

Payback period: Immediately

Estimated net profit: from 5,000 R

The SAROS DESIGN company is one of the leaders in the production of classic and exclusive stretch ceilings. Founded in 1992, the Saros company was one of the first to introduce French stretch ceilings to the Russian market. In 1996, a cooperation agreement was signed with the well-known European manufacturer of suspended ceilings - the company “New Mat” (France). The Saros company began presenting stretch ceilings in St. Petersburg. One of the first serious projects where

The goal of any manufacturing company is to sell at a profit! But this can only be done by expanding your market.

It is for this purpose that contracts are concluded with trading enterprises or entrepreneurs who undertake the sale of products manufacturing companies outside the location of the manufacturer itself.

And such sellers are called dealers.

Dealer: who is this?

In the understanding of many, a dealer is a simple intermediary who acts on the basis of...

But this is not entirely true: a dealer is a company that, at its own expense and on its own behalf, makes wholesale purchases from the manufacturer of its products and sells them.

A dealer can be either an entrepreneur or a legal entity. In this case, all risks associated with sales are borne by the dealer. However, it has advantages, one of which is complete lack of competitors in a specific city or even region according to specific product. This advantage is given to the dealer by the official representation of the manufacturer.

At the same time, she herself dealer company Maybe:

engage in both wholesale and retail sales;
present products from both domestic and foreign manufacturers;
engage in direct sales and accept applications for the supply of products, having only a showroom.

Despite the fact that the dealer company actually purchases products from the manufacturer, it cannot simply be called a “reseller”, since it works closely with the manufacturer itself, purchases goods directly and has a document from the manufacturer notifying consumers about the supply of products offered to them from the factory. manufacturer.

By the way, what distinguishes a dealer from companies working on .

he is not obliged to follow the manufacturer’s recommendations for advertising and promotion;
can replenish its assortment with products from another manufacturer;
and does not pay any commission to the manufacturer for the use of its name.

That is why many consider this format of work as an excellent way to start their own business.

A way to start your business from scratch

Yes, becoming a dealer is real profitable.

However, with this way of working there is its own nuances things to consider:

the dealer is responsible for his actions, decisions made and losses incurred;
to become a dealer, you will need not only to conclude an agreement with the manufacturer, but also state registration either as legal entity(more often this is -), or an entrepreneur (). Otherwise, no one will enter into an agreement, even if the proposed market is very promising. The fact is that cooperation with a simple an individual is fraught with certain tax consequences and obligations that no one wants to shoulder;
In addition, it is very important to know the product that the dealer will be dealing with. For example, if you are going to sell tools, you need to have an idea of all their capabilities and technical specifications, to succeed.

But there is more one group of nuances that need to be clarified at the stage of concluding an agreement with the manufacturer:

payment procedure – prepayment, installments, payment after sale and other forms;
availability of a deposit, i.e. advance payment;
delivery - who is responsible for the delivery of products to the place of sale and the safety of the cargo for this period;
return of products in case of damage or defects;
presence or absence of a dealer in the same territory;
the presence of restrictions on the trading platform, price, etc.

This important points that need to be taken into account when starting your own business, which indeed has not only advantages, but also disadvantages.

For an example of a dealer offer from the manufacturer of heating systems Daewoo Enertec, see the following video:

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Advantages and disadvantages of doing business this way

First of all, the dealer, as a rule, has no competitors in terms of this species products in a specific territory. And such exclusivity expands its sales opportunities and provides access to new products and the entire range of products of this manufacturer before others. In addition, the higher the dealer's turnover, the higher his discount from the manufacturer from the price. This difference provides a solid income for the dealer company.

Despite the fact that the dealer works on his own behalf and at his own expense, the main trump card of his sales is direct deliveries from the manufacturer.

And this for the consumer it means:

a real factory-made product, not a homemade one;
the price is recommended by the manufacturer itself (if provided for in the agreement with the dealer), which means it is low;
availability of warranty and post-warranty service;
repair using factory components;
the ability to return the product without problems.

But such closeness to the manufacturer is fraught with its own shortcomings:

the manufacturer can dictate the price tag, sales procedure, conditions of use;
the dealer is obliged to buy back a certain volume of products, even if he does not sell that much;
If the contract provides, the dealer may be limited in adding products from another manufacturer to the assortment.

However, as a rule, all these inconveniences are covered by large discounts, which the manufacturer is obliged to give when increasing the turnover of its products.

How do you become an official dealer?

Of course, to become a dealer, required not only state registration:

knowledge and experience in sales;
the ability to analyze demand and the market and know their condition in relation to one’s territory;
developed by dealer;
stable financial condition;
professional accounting and absence. Very often, manufacturers require certified copies of declarations (, etc.);
availability of those who have the necessary qualifications to work with the manufacturer’s product; or its availability from the entrepreneur himself;
interest in the product and its knowledge.

In addition, it is necessary to create Commercial offer, attaching your business plan to it, and send it to the manufacturer. However, this proposal must be correct not only from a spelling position, but also from a marketing position. Then it will be able to convince the manufacturer of the competence of the future dealer.

Do you want to become a dealer?

Now exists big choice dealer offers made by the manufacturers themselves, and, in any areas. For example:

auto products represented by such manufacturers as "PROMA wheels made of light alloys", "Expedition", "KAMSKY MOTOR PLANT", "Kurgan trailers", "Auto Technology Group", "Togliatti trailers", "Avtonota", "IRON MANUFACTURE URAL", " VMPAUTO", "Rossvik", "Volga Tire Company", "MOTORFIST", and others;
interior and entrance doors – “Cardinal”, “Vivo-Porte”, “Pharaoh”, “League of Doors”, “Euro-Doors”, “PROFF”, “Wood Products Plant”, “RosDver”, “Art Deco”, “Dera”, “Kontur” ", "DOOR FACTORY", "Cabinet Doors", "Torex", "LineDor", and others;
blinds - “Stroy-Life”, “RUPAN”, “Decor - CITY Ural”, “New Blinds”, and others;
furniture, furniture materials and accessories – “Involux”, “Cozy House”, “Ivanovo Furniture Factory”, “Somovo-Furniture”, “Geniuspark”, “BELKUKHNYA”, “Kadici”, “L-furniture”, “NOVA”, “RONIKON”, “Ikhsan” ", "Furniture Factory 8 March", "Furniture Symphony", and others.

And this is only a small part of the current offers!

An example of dealer cooperation from a car oil manufacturer is given in this video:

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