In the business world, competition is very high. In any field, when starting your own business from scratch, you will have to face many difficulties. They can be partially avoided by investing in an existing business model and purchasing a franchise. The economic definition of this term is quite complex, but if we talk in simple words, then a franchise is an opportunity to run your own business, using a trademark that already exists on the market, using the support of the company that owns the brand and paying it a certain share of the profit for this. One of the options for such an acquisition would be to purchase a franchise trading network CenterShoes.

What is the CenterObuv brand?

CenterObuv is a chain of stores that have existed in the country for many years; they have been operating since 1992, have successfully survived all crisis periods and continue to develop successfully. The chain's assortment includes inexpensive shoes for people of all genders and ages, bags, accessories, jewelry, hats, scarves and other related products.

Franchising is an excellent platform for starting and growing a business

Note: product lines are regularly changed and updated, so you can’t blame the store for having a small selection of products.

Advantages of partnering with a network

Franchise CenterShoes – profitable investment funds for your own business. The buyer of a franchise receives a ready-made and repeatedly tested business tool. There are many advantages of working with a brand:

• The chain offers everyday products. People always need shoes and related products, so even a crisis is not an obstacle to such a business - it will affect the clothing and footwear trade last;
• affordable price of the company's products;
• famous brand. Accordingly, you will not have to spend time and money on business promotion, and advertising costs will be minimal. At the same time, a constant influx of customers is guaranteed - they only need to be served well so that they want to visit a particular store again;
• centralized supplies. There is no need to search for manufacturers and enter into agreements with them, think about the range of products and issues with their delivery - all this is done by personnel training. All employees, if necessary and desired, can undergo additional training at the relevant company centers;
• possibility of returning goods. If for some reason difficulties arose with sales, or a decision was made to close down the business completely, then the company will take back part of the products (up to 10%) if its presentation is preserved;
• installment payment. Purchasing large quantities of goods is a costly business. And even if the business is going well, the required amount may not be available at the right time. But this will not affect purchases in any way, since the company provides the opportunity to make payments within 3 months.

CenterObuv is a chain of economy class shoe stores with a wide range of

What do you need for a franchise?

There are few basic requirements for opening your own store under the CenterObuv brand:

• anyone wishing to open a business must have free capital of at least 5 million rubles;
• room for outlet you should choose at least 200 m2 in area. It can be either owned or provided for use under a lease agreement;
• the future business owner should not be new to trading. Experience in retail is not only desirable, but required. But the lack of skills in working specifically with shoes and related products is not a problem, the company will help even a person new to this field to take their place in the market;
• The geography of the franchise is the entire territory of Russia and Ukraine. However, the city in which you plan to open a store should not be too small, otherwise there will be problems with payback. The minimum threshold is a population of 30 thousand people.

The CenterObuv franchise guarantees high profitability plus huge demand for brand products

If the franchise buyer meets the above requirements, the company will provide him with full support. This includes:

• assistance in personnel selection and training;
• advertising campaigns, assistance in the production of promotional products for this particular store;
• support and support of the entire process of trade and accounting of funds and products;
• assessing the feasibility of opening a store in a specific location;
• selection of a trading platform for a store, assistance with creating its design and renovation process, furnishings, installation necessary equipment, product location, etc.;
• access to centralized promotions and special offers, recommendations for pricing policy separate store;
• free participation in all company events aimed at improving sales, improving employee qualifications, etc.;
• consultations on all issues arising during the work process.

Note: with cooperation, the company will make every effort to ensure that the start and further development of business under its brand is successful and profitable.

As already mentioned, anyone wishing to purchase a franchise must have free capital of about 5 million rubles. Of this, the actual cost of the CenterObuv franchise is 540 thousand rubles. Everything else is an investment directly into the business. This includes the purchase of goods, rent or purchase of premises for a store, its design in accordance with the requirements of the company, attraction of employees and other expenses. Naturally, the larger the store is planned to open, the higher the initial costs, so 5 million is just the lower limit. In the future, the company that owns the brand will need to pay 2% of the store’s revenue, which in general is not that much. Under such conditions, all initial costs are recouped within 1.5-2 years.

"TsentrObuv" is one of the largest retail chains Russia

Summing up

Purchasing a CenterObuv franchise is a guarantee of the success of your future business. The initial investment is not that large, besides, most of the amount goes directly to business development, and all costs pay off in the short term if business is managed correctly. The company is ready to help with the latter. Its representatives provide assistance and support at all stages of business development, since they are no less interested in its profitability.

Archived announcement

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Data current as of June 25, 2015

Franchise CenterShoes

Investments 4,000,000 - 3,900,000 ₽

Franchise reviews

Franchise cost and cost of ownership

About company

The chain of shoe stores "TsentrObuv" is one of the largest retail chains in Russia. We own more than 350 stores, united by a common brand and a unified way of organizing trade. Over ten years of existence on the market, we have learned to trade and develop. We learned all the hidden problems and pitfalls. We understood the secret of success. And only after becoming a LEADER in the footwear retail trade, having understood and learned all the nuances, we decided to share our knowledge and experience.

We know that in the age of globalization and mergers, only the strong and large-scale survive. We didn't come up with these rules, but we figured out how to play by them. How to be effective and successful. And we invite you to play with us!!!

Home information

Year the company was founded

Franchising launch year

Franchise businesses

Own enterprises

Franchise Description

Franchising from the company "TsentrObuv" is:
- Trade under the brand of the largest Russian footwear retail operator "TsentrObuv"
- Centralized supply of goods
- Organization technology retail"CenterObuv" stores
- Staff training in training center Franchisor
- Project payback from one year

If you want to make your business successful and profitable, join one of the largest shoe chains in Russia, the TsentrObuv company. We don't sell addiction, we offer STABILITY!

Training and support

According to the franchisee personnel training program.
- We will provide a product matrix for organizing the selection of goods
- We will provide a pricing system
- We will provide the opportunity to create a wide and liquid assortment
- We will provide merchandising standards
- We organize the trading process and commodity accounting
- We will help with the organization operational management goods
- We will provide consulting services during the operation of the store
- We will help in the sale of post-season leftovers
- We will help organize an advertising campaign for the opening of a store
- We will provide a list of ongoing promotions and sales

Requirements for franchise buyers

In order to become our partner, you need:
- Own or rent a premises with an area of ​​at least 150 sq.m.
- Position working capital, necessary for the renovation of the premises, the purchase of equipment and partial payment for the first batch of goods
- Be focused on making a profit as the main result of the store’s activities
- Be able to set goals and achieve their solutions
- Understand the advantages of working under the brand of a large chain and within the framework of corporate standards

Premises requirements

150 sq.m. trade area. high cross-country ability

Franchising is becoming increasingly popular in the world and in Russia.

Anyone with certain financial resources and a great desire to develop in their chosen field can open a business under a franchising scheme.

Franchisors put forward various offers for franchisees. A franchise covers a certain business segment and opens up new horizons for its development.

Franchising has a number of advantages:

• Corporate identity, no need to promote the brand;
• Advertising support, interesting offers for product promotion;
• Consulting during activities;
• Assist in store design and staff training.

In the world of franchising, there are catalogs that contain complete information on how you can purchase (including how much) all kinds of franchises that produce various products, including shoes.

The offer to buy a franchise from well-known shoe stores, such as Tsentroobuv, ECSO, and Respect, is of wide interest among businessmen, since this segment is one of the most profitable.

A shoe franchise is a great springboard into the world of business. Franchising is developing dynamically. There are shops everywhere with the well-known signs “Tsentrobuv”, “ECSO”, “Respect” and others, the activities of which are carried out by franchisees.

Before deciding which shoe franchise to purchase, you need to study what offers are on the franchising market and what conditions are put forward by the owners’ representatives brands centro, ecco, etc. It is worth considering that different companies occupy a certain market segment. They are aimed at different buyers, some for the middle class, some for the elite.

What should you pay attention to?

In this regard, the requirements of the franchisor vary greatly; if you want to open a shoe store under a franchise scheme and occupy a small segment of the market, then you need to find a shoe franchise that is right for you.

When considering various offers, be sure to study the following points:

• Volume starting investments(initial capital);
• Franchise price.

Requirements for a shoe store:

• Area, ceiling height, presence of shop windows and storage space;
• Floor (usually no higher than the second);
• Lease agreement (usually for a minimum of three years);
• Development plan shopping complex, promotions program;
• Possibility of installing a sign for the store;
• Good lighting;
• The shopping center where the store will be located must also meet a number of criteria: the presence of an entertainment area: cafe, cinema, etc.;

1. Assortment of shoes;
2. Design in corporate style;
3. Advertising events in accordance with the marketing campaign plan of the owners of footwear brands centro, ecco;
4. Proposals for assistance in the process of establishing a business: is there a center for personnel training, is there consultation on emerging issues.

Good deal

Centrobuv's offer to purchase a franchise provides an opportunity to enter the footwear market and gain a foothold in it. Franchising in this case implies long-term cooperation. The company provides flexible payment terms and support at all stages of collaboration.

The franchisor offers active support to the owner who wants to open a store under the centro brand.

A shopping center is the most suitable place to open a shoe store. Pay attention to traffic, sales largely depend on this.

The area of ​​this room must be more than 250 sq.m.

You will need approximately 5.2 million rubles to become a partner of the Centrobuv store. A franchise will allow you to organize a highly profitable business.

Flexible payment terms await you, within 80 days after receiving the products. Centralized delivery. About 10% of unsold products per year can be returned.

All these parameters significantly distinguish the offer of the Centrobuv store from others.

The franchisor has a special center for training franchisees’ personnel, where employees will improve their skills and learn new techniques for working with clients.

Completing training has a beneficial effect on sales.

Providing Centro's product matrix will allow franchisees to effectively select different kinds shoes and complete the assortment in the best possible way.

The franchisor of the Centroobuv store will help in resolving a number of issues: pricing, supply of centro shoes, merchandising and marketing. Constant consulting of franchisees contributes to effective business development and increased sales volumes.

Building a franchising business together with Centrobuv allows you to dynamically develop your chosen segment, increasing your wealth and achieving success.

Source: http://zarabotay-dengy.ru/franshiza-ot-luchshich-brendov/franshiza-centro-obuvnoy-biznes.html

Franchise CenterObuv (Centro) - conditions and cost

You have made a firm and final decision to open own business in retail, but don't have the necessary experience yet? In order to bring your intentions to life without risk, you should thoroughly familiarize yourself with this form of doing business, such as franchising, in which you can use help, rules and recommendations, as well as suppliers of the company that is the franchisor, in your work. Today we will look at what the CenterObuv franchise is.

The company sells shoes and accessories. These days, this retail chain is developing very quickly. Started working in the footwear market in 1992. The period is considerable.

But, despite the fact that many changes have occurred during this time, the company’s business not only continues, but is also constantly developing.

Partnership with CenterObuv will allow you to fully appreciate the wide opportunities received in this business.

How to buy a CenterObuv franchise

A businessman applying for a franchise must have:

1. Working capital. For a novice entrepreneur, this point is the most significant. To become a partner of this successful large company, you need to have a starting capital of at least 5 million 200 thousand rubles. Accordingly, more large store a large amount is required. This requirement is quite understandable and logical.
2. Sufficient experience in trading. If you have already had own store and, therefore, have the necessary experience in maintaining it, your case can be considered ideal. But the lack of extensive experience does not mean that you have no chance of success in this business. Do not forget that you have become a partner of a successful and very strong company, which, in order for you to achieve success, is able to provide maximum assistance, sparing no time and effort, using all available opportunities.
3. Store premises. The CenterObuv franchise assumes that the store must be located in a premises of at least 250 square meters. m. If you have such a room, we can assume that this problem has been successfully solved. Otherwise, you need to rent a room the right size, which will inevitably lead to additional costs.

Franchise Centro assumes

1. The store opens under a well-known and popular trade name. This allows you to save a lot of money, which, as a rule, is spent on brand promotion if you have to open a store under your personal brand.
2. The supply of goods is carried out centrally.
3. Unsold goods can always be returned to the manufacturer.

   You, as partners, have the opportunity to return unsold products throughout the calendar year (up to 10%) - the condition is not only convenient, but also quite profitable.

4. There is a real possibility of obtaining a deferred payment for the goods received. If such a need arises, then this can be done within eighty days, counting from the date of delivery of the goods to your store.
5. Your store staff can, if desired, go special training at the Franchisor Center to improve their skills, acquire missing knowledge and master new techniques for working with clients.

What assistance does CenterObuv provide to its partners?

Purchasing a CenterObuv franchise will give you the opportunity to obtain a ready-made tool for running a business.

1. The company's experienced specialists will provide the necessary assistance in selecting premises for your store, if one does not exist. They will also help develop a high-quality project for placement on sites commercial equipment. In addition, the company provides assistance in developing aesthetic modern design store interior.
2. CenterObuv helps in organizing advertising support and producing high-quality outdoor advertising.
3. Selection, testing and training of store personnel.
4. Assistance in organizing the process of trade and commodity accounting.
5. Providing assistance in organizing the process of operational product management.
6. Assistance is provided in developing a pricing system.
7. A list of ongoing sales and promotions is provided.

Thus, during the existence of your agreement, the company will provide all the assistance you need and provide professional advice in the process, which contributes to the successful conduct of a highly profitable business.

And finally, we clarify one of the most important questions:

WITH how much does a CenterObuv franchise cost?

Every businessman, even before starting cooperation, should know that:

• the amount of the down payment is 540,000 rubles;
• investment – ​​from 4 million rubles;
• royalty is 2% of your store's revenue;
• payback period is about two years;
• sales are carried out on the territory of the Russian Federation and Ukraine.

I suggest you watch a video about what kind of outdoor advertising for CenterObuv stores is used and how it is installed:

Franchise offer

2% of store revenue

Franchising from the company "TsentrObuv" is:
- Trade under the brand of the largest Russian footwear retail operator "TsentrObuv"
- Centralized supply of goods
- Technology for organizing retail trade in "TsentrObuv" stores
- Staff training at the Franchisor’s training center
- Project payback from one year

If you want to make your business successful and profitable, join one of the largest shoe chains in Russia, the TsentrObuv company. We don't sell addiction, we offer STABILITY!

According to the franchisee personnel training program.
- We will provide a product matrix for organizing the selection of goods
- We will provide a pricing system
- We will provide the opportunity to create a wide and liquid assortment
- We will provide merchandising standards
- We organize the trading process and commodity accounting
- We will help with organizing the operational management of goods
- We will provide consulting services during the operation of the store
- We will help in the sale of post-season leftovers
- We will help organize an advertising campaign for the opening of a store
- We will provide a list of ongoing promotions and sales

In order to become our partner, you need:
- Own or rent a premises with an area of ​​at least 150 sq.m.
- Have the working capital necessary to repair the premises, purchase equipment and partially pay for the first batch of goods
- Be focused on making a profit as the main result of the store’s activities
- Be able to set goals and achieve their solutions
- Understand the advantages of working under the brand of a large chain and within the framework of corporate standards

150 sq.m. trade area. high cross-country ability

Do you want to open your own retail store selling shoes, but you have no experience in business? Then the Tsentrobuv franchise is what’s perfect for you.

About company

Tsentrobuv opened its first store back in 1992 and has been extremely popular ever since. This company has gone through its own not always easy path and is now a market leader not only Russian Federation, but also neighboring countries.

During this period, the company's business has developed greatly and many branches have opened, both their own and as franchises. Now, cooperation with Tsentrobuv is a reasonable and profitable decision that will allow you to do your desired business, overcome competition and make a good profit.

How much does it cost and what do you need?

We have already figured out that with the help of a partner like Tsentrobuv you can not only open your own business, but also not be afraid of competitors. But this franchisor has some requirements for its future partner that you should be aware of.

1. You need to be aware of how much money you need to start your business. This question is the most important. Since without finance on one idea, it is impossible to get a franchise. And so, the franchisor’s economists calculated that you need to own a capital of at least 4,000,000 rubles. But, if you don’t want the optimal store size and are used to doing everything on a grand scale, then get ready to shell out an even more impressive amount.
2. You must be a trader by calling. If you have not previously had anything to do with this activity, then you may not be able to sign a franchise. The Tsentrobuv company is looking for worthy and experienced partners.
3. You should find a store space with an area of ​​150 square meters or more. What it will be, rented or owned, does not matter in the slightest.

Offer from Tsentrobuv

No matter how much you pay your franchisor, remember that this amount is economically justified and most of it will go to support your own business. For its part, the Tsentrobuv company offers you the following advantages.

• Your store will be open at the agreed time and will bear the name famous brand Central shoes. This will provide your business with good recognition. Your franchisor always spends quite a lot of money on advertising their brand, so you will be advertised before you even open.
• You will not worry about whether you offer enough product to your customers. Delivery of shoes from Tsentrobuv company warehouses is carried out centrally.
• If you have an unsold product, you can return it to the manufacturer. This condition is valid only if no more than ten percent of the shoes are returned, but still this is a rather nice bonus from the franchisor. Naturally, you will be refunded for this return.
• This franchisor even has deferments! Imagine that you need to purchase a lot of goods for which you simply do not have enough money. The head office of the Tsentrobuv company will come to you and provide you with the goods, for which you will have to pay within eighty days. Perhaps more favorable conditions They won't be able to offer you anything else.
• Your staff will work with a bang, especially after completing advanced training courses from the Tsentrobuv company. Your employees will be trained in the active sales system, as well as other tricks of working with clients.

Franchisee assistance

After signing the franchise, they will help you with absolutely everything.

• Qualified employees from the franchisor's head office will help you find the right premises for your business. They will also provide a design project for the store and suggest where it is best to place commercial equipment.
• They will create a beautiful one for you advertising sign, and will also promote your store in every possible way.
• They will help you select and train staff for the outlet.
• Specially trained people will set up the entire trading process for you and teach you how to keep inventory records.
• They will tell you what prices are best to set in order to earn good money and so that clients come to you.
• They will also teach you how to conduct promotions and sales.

This is how Tsentrobuv, as your franchisor, will provide you with all the necessary help and support in a variety of issues.

About prices

What can the average businessman who wants to work under the wing of the Tsentrobuv company expect? Everyone is especially interested in the material issue. It is obvious that a business of this scale requires considerable investment.

• When signing a franchise, you will need to make an entrance fee in the amount of five hundred and forty thousand Russian rubles.
• Get ready to invest at least four million Russian rubles in your own store.
• You agree to pay your franchisor a monthly royalty equal to two percent of monthly revenue.

The franchisor claims that all the money spent on franchising and opening a store will pay off in exactly two years, so be patient, because you are entering a big business.

At the moment, franchises can be purchased by entrepreneurs who live in the Russian Federation and Ukraine.

Don't put off your successful business for later. There will never be a perfect time. Just call the head office of the Tsentrobuv company, where they will tell you in more detail about the current franchise conditions and answer all your questions.

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