Interesting price tags for the fair. Beautiful price tag templates download for free. Clothing label template

The purchasing decision is influenced by many factors, including the design of the price tag. We chose 5 tips from the book “Valuable Solutions” that will help increase sales by changing the description and cost of the product.

Don't use the word "price"

The word “price” should not be used in marketing and commercial communications. Do an association test. Ask someone to name the first association that comes to mind for the following words and phrases:

Famous Russian poet;
- tree;
- river in Russia;
- a piece of furniture;
- price.

For 96% of people, the first association with the word “price” is “expensive”.

That is, in all marketing and commercial communications, it is “expensive” that is associated primarily with the word “price”.

Here are the three best substitutes for "price":

Price;
- investments;
- total amount.

These replacement words can also become good marketing tools. On the landing page of a client selling unique Japanese detox modules Iyashi Dome, all call-to-action buttons were replaced with “Invest in your health and longevity.” We use the same phrase to replace the word “price” in oral communication.

Cross out the price

The crossed out price attracts buyers' attention. In this case, the new one may be lower, higher or the same. But crossing out the numbers on the price tag is a kind of attention anchor. It is important to cross out prices correctly.

No mistakes. The actual price should be lower.

With a time limit. Crossed-out prices work more effectively and motivate people to make a quick purchase.

Use stickers

A sticker is a sticker placed on a product, price tag or price list with the purpose of attracting attention and promoting sales of certain products. Stickers are available both online and offline.

Igor Mann proposed such a classification of stickers according to 6 criteria.

Upon product arrival
Soon
Expected…
X days left before sales start
New
New batch
New collection

By product remaining
X pieces left
Last copy
Total X pieces in our store

By sales pace
Bestseller
Best-seller
top 10
Popular
Blockbuster

By price
Price reduced
Discount!
Profitable proposition

By emotions
We must take it!
We bought it ourselves

Think about which of these stickers you can use in your business?

Change the cost spelling

There are many ways to write numerals. Here's how to specify in commercial offer cost of 100,000 rubles:

100,000 rubles. If you do not separate the digits of the number with spaces, then an optimist sees it as 10 thousand, and a pessimist as one million.

It is difficult for the eye to read such a sequence of numbers, so space separators are required.

100,000 rubles is the standard correct option.

100,000.00 - the option with kopecks immediately scares away. The client thinks there are too many zeros and leaves.

100 thousand rubles. - it’s better and shorter.

Only 100 thousand rubles. - it’s more attractive only if your prices don’t look like a mockery.

It’s also very cool to use the ₽ sign instead of the word “rubles” or the abbreviation “rubles.”

Use odd numbers

Inexplicable, but true: buyers are much more accepting of prices ending with the numbers 3, 5, 7 before zeros. 27,000 is perceived better than 26,000, and 150 is better than 140.

Most likely, the reasons for this phenomenon are rooted in our folklore, in fairy tales, where the numbers 3, 5, 7 were used most actively and were even magical.

Tricks and tricks - good tools. What can be used in your company?

Ready-made price tag templates can help out a store clerk who is designing a display window. A unified style of price tags and labels helps distinguish a store from hundreds of others. The article presents eight interesting templates price tags and labels that can be edited in MS Word, Excel and an image editor.

Price tag templates: free download

The price tag is a mandatory element for a product, according to the law on consumer protection. There are several ways to design price tags.

The easiest way is to print price tags in a special program. For example, use the free version of the goods accounting program “Business.Ru”.

A more complex way to make price tags is to download one of the price tag templates presented below.

Beautiful price tag templates in Word

Price tag templates in Word contain practically no pictures, since Word - text editor, and when printed, the image may be unclear and deformed.

The advantages of such price tag samples are the ability to use fonts Microsoft Word and easy text editing. Almost every user knows how to work in Word and replace the price tag written inside with the one he needs.

Let's present two sample price tag templates in Word for download:

Price tag template in Excel

Excel is convenient for creating price tag and label templates, since all product data can be compiled into tables. There is no need to create additional tables and columns: Excel already offers everything.

Sample price tags with pictures

In some stores, where price tags are one of the essential design elements, a more careful approach to their development is required.

You need to not only write down the cost of the product, but also choose stylish fonts, pictures and other visual design. Typically, the development of templates for beautiful price tags with pictures is entrusted to a designer.

Let’s imagine, as an example, price tag options that can be downloaded in good resolution in png and jpg formats. You can enter information about prices in any image editor or fill it out by hand.

Program for quickly creating price tags

Using templates and samples of price tags, you won’t be able to create them quickly a large number of. After all, you need to fill out each copy manually.

In order to automate this process, special programs are used.

Label templates: samples and downloads

Selling some types of goods does not mean installing price tags on the shelf, but attaching a special tag to the item - a label. Let's present some sample labels.

Clothing label template

Jewelry label template

Label template for tea and other weight products

Tips for making your own price tags and labels

A price tag is not only a way to tell the buyer about the cost of a product, but also one of the elements of positioning (difference from competitors) of the store.

The buyer remembers the type of price tags, and can even use them to distinguish one store from another. For example, a regular visitor to Lenta hypermarkets and Magnit supermarkets will be able to determine by the price tags which store he is in.

(For non-regular customers of these stores, let’s clarify: on the left is the Lenta price indicator, on the right is Magnit).

Based on the principles of a single, laconic design, we present 5 tips for designing price tags or labels that will help you sell.

1. All price tags in the store must be the same. In the sense - the same style.

Often used in small shops Various types price tags, since the sellers who print them do not pay attention to the design. However, buyers pay attention to the visual design. And a store with price tags printed without a template, inconsistently, looks at least sloppy.

2. If possible, write additional information about the product on the price tag.

What this information should be depends on the item that is on the shelf or hanging on a hanger. Put yourself in the buyer's shoes and think about what you would like to know about the product.

For example, for consumers of fruits and vegetables it will be useful to know the country where they were grown (producer). And on the clothing tag it is advisable to write not only the manufacturer, but also the composition (in a larger font than on the label).

You can develop your own price tag templates and save them in the Business.Ru program. It allows you to edit ready-made templates, add the company logo, description and characteristics of the product to the price tags. Instant printing of price tags when prices change is also available.

3. The font on the price tag should be easy to read.

Some Cyrillic fonts have unusual spelling of numbers. For example, 1 and 7, 6 and 0 are similar. This is unacceptable in the price tag. Remember that not all buyers have good eyesight, but they should also understand how much a particular product costs.

4. Labels, if they are easily separated from the product, can be used in marketing.

For example, design them as store business cards. Then the consumer will not forget where he purchased this jacket or brooch.

Another option is to make a label with a discount coupon function to increase the average check: “20% discount on your second purchase.”

5. Price tags are also useful to use in marketing.

During a marketing promotion or annual sale seasonal goods Don’t forget about the group display of “mixed” products. Things different types are placed in large baskets and carts, which are installed in the middle of the hall - in places where there are large concentrations of customers (at the entrance, near the cash registers).

One common large price tag is attached to the basket or trolley (“all for 99 rubles or all for 399 rubles”). It is much more effective than several small price tags for each product (if time allows, it is better to attach tags to things).

By the way, Rospotrebnadzor employees, in a message made two years ago (05/07/2016) and explaining the procedure for issuing price tags, approved such placement of price tags. So, by carrying out such actions, you are not breaking the law.

We all know how important the price tag is for a product. It is important for the buyer that the price tag is clear and beautiful. You can order wonderful price tags from professional designers, or you can download ready-made ones for free beautiful templates and print it yourself.

Simple black and white price tags

In this section you can select a price tag with the number of digits you need. Any of them is filled in with a marker after printing. Price tags have already been reproduced on A4 sheet.

By printing such a price tag on colored paper or cardboard, you can match the interior or product of your store. If you need smaller price tags, this one contains 24 pieces. Very large price tags, of which there are 6 pieces on an A4 sheet, are in.

Price tags in Word

The price tags are made in bright red. In total, there were 9 price tags on the sheet with discount increments of 10, from 10, to 90%.

Yellow price tags

This price tag can be made reusable. To do this, you need to roll up the price tags in film (laminate) or cover them with tape. Then you can write the price on them with a marker, which can be easily erased with a cotton swab dipped in alcohol.

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No one seems to have any questions on this topic: everyone saw everything, heard everything, did something, did something they didn’t do. Here is the usual price tag, the price on it is 500.

Is it good or bad? Profitable or not? What if the price is 499?

Now you will learn some tricks on how to increase sales of your store.

In our practice we always test different ways, we try how it works and give the best to our clients. What already works.

I decided to lift the curtain and tell you how we do this so that you can implement it right now.

To experiment with prices, we take 5-10% of the store’s product range. We set new prices for these 5-10% of goods and look at sales.

Are sales falling? Don't know what to do?

Do you want to increase sales or figure out what to do in your case to guarantee results?

Get a personal consultation. Gain clarity and create your sales growth plan.

With faith in your success, Valery Dubinetsky.

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