Temporary rental of premises is not a new and widespread service. Renting an office for a short time with a set of additional services (one or two rooms, television, cafe, Internet for several users, sound equipment, etc.) is a very tempting idea.

What happens in these temporary “offices”? Typically these are several types of activities:

Conducting conferences, symposiums, and similar meetings;
- conducting private consultations;
- organization of daily educational courses;
- etc.

The first case is typical for a small organization that needs to gather employees once a month (six months, year), potential clients, partners. The entire audience simply does not physically fit in the head office. It is unprofitable and impractical to build your own premises. There is another unexpected advantage of renting an office for an hour: psychologically, the new environment encourages the development of extraordinary solutions and brings employees closer together.

The second case is suitable for private consultants who do not have their own office with the necessary functions. These are often psychologists, insurance agents, and less often lawyers. Sometimes you just need to meet in an informal setting or on “neutral territory.” In this case, an “office for an hour” is the ideal solution.

Further. Educational courses and similar events involve renting premises for a short period (an hour or two) three to four days a week. But the total period can range from several weeks to several months. Such tenants usually book an office in advance. This is done so that, having completed a group of students, they do not rush around the city, looking for premises on fire.

A temporary equipped office can be used in other cases:

You need to create the appearance of extremely successful activities in order to conclude a lucrative contract and attract the right partner. Who will do business with you if the office, to put it mildly, does not meet the requirements of comfort, is not located at all in the center, and the potential partner is not even a poor person? They greet you by their clothes! The only negative here is the lack of a chic sign with the name of your company. But if you have the desire and imagination, this shortcoming is not difficult to eliminate.

For some reason, your own office cannot be fully used. This could be, for example, unexpected repairs. Well, the neighbors flooded from above, and then the quarterly report arrived! Any other force majeure situation may arise that cannot be foreseen. In such cases, it is more profitable to rent temporary premises with the necessary equipment (Internet, telephone) than to remain idle during a forced vacation.

In the West, this form of rental is quite popular and has corresponding service. If you are a regular customer and carefully comply with the terms of the lease, you can get into “ White list" This is a special electronic database that landlords have access to. A special card allows you to rent on a short time premises in various countries. You might even get a discount in such cases. We can only hope that soon these “fruits of civilization” will reach us.

* The calculations use average data for Russia

Starting investments:

Average bill (one-time visit)

Net profit:

Payback period:

With the growing number of professionals working remotely, the popularity of coworking centers is growing. It is profitable and promising business, capable of bringing in monthly about 200 thousand rubles of net profit.

Coworking centers are still a novelty in Russia, although they have long become commonplace in the West. They are establishments similar to anti-cafes. The only difference is that anti-cafes are a place of leisure, relaxation and entertainment, while coworking centers are designed for work. What they have in common is that visitors can rent a place for themselves for a certain time, collaborating with like-minded people to solve different problems.

At its core, a coworking center is big office, where you can temporarily “settle” and work. This organization of the work process is becoming increasingly popular - this is facilitated by the development of freelancing and remote work. And since the demand for such services is increasing, why not take advantage of it?

Coworking as a business in Russia is a promising area, since competition in this market is still low, and the area has room to grow. In addition, there is now active support for entrepreneurs in this segment. For example, Sberbank issues loans at a lower interest rate for the implementation of campaigns for the arrangement of youth co-working spaces. The state also supports entrepreneurs: for example, the government program “Coworking 2.0” involves subsidizing businessmen in this industry.

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As for the territorial location, it is better to organize such workspaces in large cities. This is where your target audience is concentrated. IN small town such establishments simply will not pay off.

A coworking center is not a cheap business. To open a decent establishment, you will need a capital of 1 million rubles. Except financial resources you should have creative and entrepreneurial abilities, since the success of the business is related to how well thought out the establishment is. Thoughtful from both a business point of view ( organizational matters), and from a creative point of view (concept, space design, programs and events). A coworking center is not a business for everyone. But if you're looking for a creative, multidisciplinary business idea, this is a great option.

To turn an idea into a profitable business, you need to know the nuances and specifics of a coworking center. This article will help you navigate the new business segment.

Why coworking is a promising business

The development of the economy and entrepreneurship is very dynamic. Changes affect all organizational processes of a business. Today, no one will be surprised by the words “outsourcing” and “freelancing,” although a few years ago most people did not know about them. Modern business adapts to new requirements. Individual specialists and professional groups looking for alternative options organization of work space. Conventional offices, for which significant amounts of money are spent on rent, are being replaced by so-called coworking centers - a place where you can work, hold business meetings, use Wi-Fi and relax.

IN last years Coworking centers are gaining popularity as there is a trend for professionals to move to remote work. Photographers, designers, IT specialists, writers, lawyers - representatives of completely different professions come to the conclusion that using coworking centers is much more convenient and cheaper than renting expensive offices in the city center.

The idea of ​​coworking centers appeared in the USA in 2005, but is relatively new for Russia. The first coworking center in Russia was opened in Chelyabinsk in 2008. Today, there are about 300 coworking centers registered in Russia, more than 100 of which are located in Moscow. However, it is too early to talk about market saturation.

This format has taken root well in many countries, but in Russia it is still at the initial stage of its development and has not acquired the same scale as abroad. The reason for this lies in the specifics of the domestic economy: firstly, remote employment of specialists in Russia does not exceed 5% of the total active economically employed population (for comparison, in the USA, 45% of employees work remotely or have such an opportunity); secondly, tenants are reluctant to rent out premises intended for coworking centers, as they consider this business to be rather fickle. Despite this, positive trends in business allow us to talk about coworking centers as a promising direction, because:

Every year the percentage of remote employment in Russia is growing. According to J'son & Partners Consulting, by 2020 the share of remotely working employees in Russia will grow to 20%, which will provide employers with savings of more than 1 trillion. rubles

large Russian companies are already demonstrating a tendency to switch to remote work. For example, the VimpelCom company announced the closure of 70% of its offices and the transfer of employees to remote work. Small and medium-sized businesses also support this trend. According to the results of a survey conducted by Bitrix 24, 27% of companies plan to transfer more than half of their staff to remote work.

67% of applicants show a desire to work remotely. And the number of vacancies offering such work is about 35% of the total share of advertisements.

the desire of small and medium-sized businesses to save on renting office space during the crisis.

Thus, the opening of a coworking center will take into account trends modern economy and entrepreneurship and occupy a free niche in anticipation of the development of this area.

How do coworking centers make money?

The term “coworking” can be literally translated as “working together.” Consequently, coworking is a form of self-organization, a community of people united in one space to do some work. At their core, coworking centers are “communal offices” and provide space for work, business meetings and various events. In such a space you can rent a permanent workplace or visit the establishment periodically as needed. It is this variability that determines the main advantage of coworking centers.

In addition, coworking centers are very convenient, as they are equipped with everything necessary for organizing comfortable work. Here you can rent an entire workplace with a table, a personal locker for things, use free wi-fi, and drink coffee. Coworking centers are especially popular among intellectuals and creative professionals. In the space of a coworking center you can meet entrepreneurs, freelancers, small companies for whom it is not profitable to rent a separate office, and creative groups gathered to develop one common project.

Coworking centers have the following advantages:

savings on renting premises;

versatility of use: in the center you can rent one workplace for a certain period, or periodically visit the center, using the free space;

centers are suitable for organizing individual work, and for holding various meetings, seminars, video conferences and other events. For this purpose, the centers have various zones;

the business environment contributes to increased productivity;

coworking centers can become a platform for useful business contacts;

the centers are equipped with everything necessary for work: office equipment, Wi-Fi, etc.

However, the following disadvantages of coworking centers should be taken into account:

the open layout of a “communal office” is not suitable for people who are used to working in silence and privacy;

Not every specialist is ready to pay daily rent for a workplace.

Thus, when opening a coworking center, you need to clearly understand which categories of specialists will be interested in this offer. The coworking center project involves making a profit from renting workspaces to various specialists. In addition to the main source of income, coworking centers also make money by renting conference rooms and training rooms, conducting training courses, master classes, and so on.

In accordance with the list of services offered by the coworking center, the organization of the space itself, the required area, and tariffs are determined. Some coworking centers are created with a specific theme - for example, it can be a space that brings together creative people, industry employees or aspiring entrepreneurs. Such thematic coworking centers allow you to unite specialists from the same field of activity, which is regarded by visitors as additional benefit. Managing such themed coworking centers is much easier since there is a clear understanding of target audience and the demands it makes. Therefore, creating a coworking center that is a creative space is a great option.

Often the concept involves the creation of three functional zones: isolated workplaces that allow you to work in privacy and silence; a common room where negotiations and meetings will be held; as well as a separate room for conducting seminars, trainings, and so on. Various trainings, creative evenings, and exhibitions will be held at the coworking center creative works etc.

In connection with a certain concept, a list of services should be established:

permanent or one-time rental of a workplace (the price includes the use of office technicians, free Internet, use of a coffee machine and cooler);

rent of a hall for seminars (price includes the use of equipment for presentations);

renting a hall for exhibitions, concerts, creative evenings, etc.;

organization of free seminars, workshops or theme evenings by the center itself. This service is aimed at attracting visitors.

It is important to understand that in order to effectively run a coworking center business, it is necessary to create an active community on its basis, which constantly participates in various events and organizes them itself.

To make money, a coworking center needs to be more than a space to work. You won’t get far with just “renting a workplace.” Therefore, be sure to organize additional events or services.

Registration of a coworking center

The initial stage of opening a coworking center is registering a business in government agencies and design of all necessary documentation. You can choose the form of individual entrepreneur or LLC. The difference is that if you are the only owner of a business, you should register it as an individual entrepreneur. This will make it much easier to manage accounting and simplify taxation conditions. To register an individual entrepreneur, you will need the following documents: passport, application for state registration. registration, a receipt for payment of the state duty (800 rubles), as well as a copy of the TIN certificate.

If you decide to open a coworking center together with the founder, you will have to register as an LLC.

Also, for registration you will need to indicate the appropriate OKVED-2 codes. Suitable for a coworking center:

68.20.2 Rent and management of own or leased non-residential real estate

77.33 Renting and leasing of office machinery and equipment, including computer equipment

77.2 Hire and lease of personal and household items.

The next step is to get everyone necessary permits in Rospotrebnadzor and similar government agencies. institutions. You will have to spend about 10,000 rubles to obtain all permitting documentation. SES requirements require the preparation of the following documents to open a center:

program production control;

conclusion of Rospotrebnadzor on the compliance of the premises with standards;

permission from Rospotrebnadzor to carry out activities;

fire inspection permit;

regulations per room. The entrepreneur must prepare a lease agreement or property documents, a sanitary passport of the premises, an act from the BTI confirming the commissioning of the premises;

contracts for the removal of waste, hazardous substances, disinfection.

In addition, you need to open a bank account and purchase a cash register, which is subject to mandatory registration with the Tax Inspectorate.

Choosing a location and premises for a coworking center

Having a suitable space for a coworking center is 90% of success.

When choosing a location for a coworking center, preference should be given to the city center. Firstly, this is where the bulk of business processes are concentrated; secondly, it is equally convenient for all clients to get there; thirdly, such placement is prestigious, which is important for those clients who plan to hold various business meetings and negotiations at the coworking center.

When choosing a location, you should pay attention to the presence of a convenient transport interchange, parking for cars, as well as the landscape outside the windows - it has been found that visitors to coworking centers pay attention to the view from the window.

There are also certain requirements for the coworking space itself. Zoning of a coworking center involves the use of a large area. The minimum area for a coworking center is 100 sq.m. Rent area 130-160 sq.m. in the central part of the city will cost an average of 110,000 rubles/month.

Design of a coworking center

Proper zoning and design of space is one of the key parameters for the success of a coworking space. If you manage to organize comfortable conditions, visitors will be ready to return to you and pay for special conditions, which cannot be achieved in other places. In other words, a coworking center should become a unique space that can attract visitors. Comfortable furniture, interesting interior, correct zoning - all these are elements that create a special atmosphere. Creative people They especially value the aesthetics of their surroundings, so it is recommended to use the services of a designer to create an attractive interior. Prepare to spend 300,000 rubles on designer services and room renovations.

Take care of sound insulation, high-quality lighting and air conditioning. Be sure to spend unlimited high speed internet, which will operate throughout the center.

To create an interior design for a coworking center, attract your potential target audience - young, ambitious professionals who prefer to work for themselves. As the experience of other entrepreneurs shows, most of the work on the design and arrangement of an office can be done on barter terms. Surely, among your future clients there will be those who are engaged in video broadcasts, office landscaping, among them there will be architects, teachers of art schools, specialists in the field of graphic design, video editing, manufacturers of frameless furniture, board game stores, etc.

Purchase of furniture and equipment for a coworking center

Coworking provides a comfortable work space. Therefore, you should carefully consider the content of a coworking center. The table provides an approximate list necessary equipment, based on the organization of a coworking space for 30 workplaces and a conference room with a capacity of up to 100 people. According to calculations, total amount expenses for equipment of a coworking center will amount to 450,000 rubles.

Costs for furniture and equipment of a coworking center

It is important to understand that the more complete and multifunctional the equipment is, the more time the client will spend within the walls of the coworking center.

Recruitment for a coworking center

A standard coworking center does not require large staff. The main position is administrator. His responsibilities include: monitoring the serviceability of equipment and order in the premises, monitoring supplies of consumables, selling subscriptions to visitors, informing clients about promotions, tariffs, planned events, maintaining an account on a social network. It is recommended to invite girls to the position of administrator, as they usually inspire more confidence among visitors.

For a small coworking center, two administrators working in shifts will be enough. In addition, you may need the services of an accountant, a cleaner, and an IT specialist who will maintain the coworking center website. You can minimize labor costs in the following way: delegate some functions to the business owner (for example, accounting), and outsource an IT specialist. Under such conditions the fund wages will be about 100 thousand rubles.

How to advertise a coworking center

The target audience of coworking spaces can be divided into three large groups:

freelancers constitute the majority of users of coworking center services. These include IT specialists, copywriters, translators, copywriters, designers and other specialists working remotely. This group mainly includes representatives of intellectual work;

aspiring entrepreneurs– some of them do not need a permanent office, while others do not have the opportunity to rent an expensive office on a permanent basis;

self-employed population- usually this group includes representatives of creative professions (photographers, writers, coaches, etc.).

We can also separately highlight people who strive for self-development and attend various events in coworking centers. Thus, the audience of coworking centers is quite diverse and numerous.

Ready ideas for your business

Due to the fact that the format of coworking centers itself is quite specific, a certain set of advertising methods should be used to promote them. Coworking centers need advertising, since the very concept of workspaces is relatively new for Russia, and marketers have a primary task of telling potential consumers about all the advantages of coworking centers.

The following advertising methods are suitable for promoting coworking centers:

promotion on the Internet using a website and groups in in social networks;

organizing educational and entertainment events for visitors;

provision of content: photo reports, live broadcasts, video lectures, useful information;

creating a comfortable workspace and relaxation area;

partnership with local media.

Advertising methods include the location of coworking centers. The most convenient option is to locate the premises in the city center, where the concentration of business activity. This will attract large quantity visitors.

The key advice for promoting a coworking center is to not skimp on advertising. The faster you make yourself known, the more visitors you will attract. Be prepared for the fact that during the first months you will work on behalf of your center, investing all your profits in its promotion. It is quite possible that most of your first clients will use the services of a barter office. Experts advise budding entrepreneurs to rely on thematic conferences and various weekend events. Sometimes in such cases it turns out to be more profitable to take a percentage of the proceeds rather than rent. These may include educational programs(their sales bring in up to half of the coworking center’s revenue). Such programs usually come in two formats - selling a product or service (in this case, participation in it is free or at a symbolic price) and in the format of a regular educational course. Don't be afraid to take on multiple directions at once. At first, it is more important for you not to get immediate profit, but to earn a name for yourself and determine demand. Then you can choose the most profitable directions.

How much does it cost to open a coworking center?

Initial Investment

The initial investment in a coworking center is 1,045,000 rubles. Variable expenses consist of the costs of consumables(paper and ink for office equipment, water and drinks that are publicly available, etc.). To simplify financial calculations variable expenses can be calculated based on the amount of the average check (approximately 400 rubles) and a fixed markup of 300%.

Fixed expenses consist of rent, utility payments and payment for the Internet, payroll, advertising costs and depreciation charges. Fixed expenses also include taxes - this table shows their approximate amount, because... they are calculated based on the revenue indicator.

Fixed costs

How much can you earn from a coworking space?

Practice shows that coworking centers pay for themselves within 1.5-2 years. According to the analytical site DeskMag, “any coworking space that lasts two years turns out to be a plus.”

On average, prices for coworking center services are:

one-time visit: 300-500 rub.

monthly subscription cost: RUB 5,000-15,000.

cost of renting a conference room: 5000-10000 rubles.

Based on the average prices for the basic services of coworking centers, we will calculate the planned income. To do this, we determine the average number of visitors per day - 20 people and the average bill is 400 rubles: 20*400*30=240,000 (rubles).

The number of monthly passes sold is 10, with an average cost of 8,000 rubles: 10*8000=80,000 (rubles).

Number of events held per month: 20, average cost of renting a hall is 8,000 rubles: 20*8000= 160,000 (rubles).

Thus, the estimated monthly income of the coworking center is 480,000 rubles.

Expenses must be subtracted from this amount. Then the net monthly profit will be approximately 150-180 thousand rubles. You can reach the planned sales volume after 3-4 months of work.

With such indicators, the payback period will be 15 months. If compared with the industry average, this is a completely optimistic forecast. It is possible to achieve such results with proper organization business and effective use opportunities. All this will ensure a sufficient level of sales.

What difficulties may arise for the owner of a coworking center?

Risk assessment is an important point in a business plan for a coworking center. Risks in this area include:

low attendance of the establishment due to the unpreparedness of specialists and entrepreneurs to switch to working in a coworking format. This problem can be solved with the help of well-thought-out marketing strategy, which will allow you to convey to the target audience all the advantages of coworking centers;

a decrease in the reputation of the coworking center itself among the target audience due to errors in management or a decrease in the quality of services. It is possible to reduce the risk by carefully selecting personnel and monitoring the quality of services provided, as well as monitoring visitor reviews;

seasonality of sales: during holidays and holidays, the number of visitors to coworking centers decreases. To mitigate this risk, it is proposed to use alternative ways benefit. For example, during the holidays it is recommended to use the space of a coworking center as a platform for exhibitions, concerts, themed evenings, etc. Another method of attracting visitors can be a loyalty program, promotions and discounts. IN summer time you can adapt the center’s program for students and schoolchildren, providing them with discounts on visiting;

behavior of center residents. Since coworking involves bringing together different people in one space, discipline may be difficult. Work requires maintaining a certain atmosphere and following the rules outlined for visitors to the coworking center. This risk is specific and quite difficult to combat. This risk can be minimized through proper planning of the workspace, which includes isolated workstations.

the presence of stronger and more popular competitors. It is possible to reduce the impact of this risk by creating unique offer that competitors cannot offer. Each coworking center should have its own feature. Some are trying to place it in a park, setting up greenhouses and winter gardens with rattan chairs. Some people install conceptual designer furniture, some combine coworking space with a hostel, and some buy skateboards for moving around the office. Study in advance the experience of other entrepreneurs in our country and abroad, look at photographs of the interiors of large companies, collect interesting ideas. Their implementation does not always require large expenses. But don't forget that the main competitive advantages that a coworking center should strive for are high quality services and flexible pricing policy.

increase in the cost of purchasing materials, rental premises. This risk can be mitigated by choosing partners wisely and including all necessary requirements and conditions in the contract;

reduction in the cost of renting traditional office space due to the crisis, which will make coworking less competitive. To avoid this risk, it is necessary to create a multidirectional center and diversify sources of income.

Success factors for a coworking center

Creators of a coworking center need to take into account the following factors, which affect the success of the entire business:

Location. There will not be a single visitor in your comfortable room with an original interior if it is located in a residential area on the outskirts of the city. But they will definitely come to you even in the old building of a former factory, if it is located in the center. Almost any room can be profitably converted into a coworking center. Therefore, when choosing a room, first of all pay attention to those parameters that cannot be changed, i.e. location and area. They must initially fully comply with the requirements.

Layout. There is no point in creating a second office. The room should be interesting. However, you should not overuse creativity. Original design solutions– good, but the workspace should first of all be comfortable. The interior should not distract from work. In addition, when designing, remember what audience your center is designed for. After all, different categories of clients will have different requirements for their workspace. For example, freelancers and representatives of creative professions will appreciate an informal atmosphere more, and budding businessmen who provide consulting services, a more conservative design will do. Organize as many private places and meeting areas as possible - this will also create additional comfort for visitors.

Internet. This is a very important element of organizing your workspace. Every client who comes to you will need the Internet. Wi-Fi should work uninterruptedly, so sign an agreement with a trusted provider.

Payment. The owners of some establishments, such as coworking centers and anti-cafes, charge separate fees for each type of service (visit time, coffee, water in the cooler, printing of documents). But this is very annoying for visitors. It’s better to make a single payment for the time spent, taking into account in a minimum percentage all possible expenses in one price tag. This will be convenient for both you and the guest.

Services. Offer your visitors additional services. To receive high profits, needs to be more than a coworking center. Establish cooperation with various specialists: business trainers, self-development coaches, etc. – those whose lectures will be of interest to your target audience. Offer to host programs and events in your center's conference room.

The goal of a coworking center is to create a comfortable work space. If a visitor likes the atmosphere of your establishment, he will return. Exactly like this regular customers and bring the bulk of the profit.

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Freelancers, freelancers, and other professionals who work from home love to boast that they can wake up whenever they want. That they don't get stuck in traffic jams on the way to work. That they spend more time with their family. But every remote worker is well aware of the negative sides of such work.

At home, the work process turns into a continuous series of distractions: a child, a refrigerator, a TV... Of course, in such conditions you can check email, promote communities in , you can even write code, but it is very difficult to work truly fruitfully.

Fortunately, if you work remotely, you don't have to sit within four walls. Let's see what alternatives we have.

Coworking spaces

It is generally more expensive to spend time at this type of establishment than at the others listed in this article. But it’s still cheaper than renting an office of equal quality.

Coworking spaces are created to provide visitors with all the conditions necessary for comfortable, productive work. Such places are quiet, have fast wireless Internet, plenty of power outlets and private rooms for conferences and meetings. It is equally convenient to work in teams and alone.

Some coworking spaces are open 24 hours a day and allow you to pay for your chosen spaces a month in advance so that no one occupies them. But you can also pay only for individual hours. Usually the tariffs include coffee, cookies and other goodies.

Anticafe (time cafe)

Unlike coworking spaces, anti-cafes have a more relaxed, informal atmosphere. If the main audience of the former is startups, then the latter usually has more students.

In addition, work is not the main activity that visitors to the anti-cafe do. They often play here role-playing games, hold thematic meetings, throw parties - depending on what kind of program is chosen for a specific time and day and what the thematic focus of the establishment is. Therefore, one anti-cafe may be much better suited for work than another.

Visitors usually pay per number of hours per stay. Payment almost always includes drinks and sweets. The situation with sockets varies greatly in different anti-cafes; before your first trip, you should read the reviews on the Internet. Prices also differ noticeably, but on average they are lower than in coworking spaces.

Traditional cafes, coffee shops

A cozy cafe can also be a convenient place to work. As you know, in such establishments they do not pay by the hour, but they order drinks and food. The price tags on the menu will determine the size of your costs. No one forces visitors to overeat, but if you sit with one cup of coffee for half a day, you are guaranteed to get sidelong glances from the staff.

Typical problems of the cafe are slow Internet and a limited number of sockets near the tables. You may also be disturbed by music that is too loud and the TV on. But if you try, you can find an establishment without such shortcomings.

Libraries

Although there are not as many libraries today as co-working spaces, anti-cafes and other fashionable establishments, they still remain comfortable places for intellectual work. The main advantages of libraries include silence and low cost. As a rule, visitors are charged a purely symbolic fee, but there are exceptions, such as private libraries.

However, the reading room may not be the best place for teamwork, calls or networking. Such establishments do not welcome noisy visitors.

In modern libraries there should be no problems with sockets. As for the Internet, it depends on the establishment.

Universities

If you are a student or graduate student who earns money as a freelancer, do not forget about your native educational institution. Any large university is a library, a cafe, and a kind of co-working space. Why not use these opportunities to remote work, if they are available to all students for free?

Services for selecting establishments

The Remote Places service will help you find a comfortable place to work with. The project is a catalog of suitable establishments, filled in by users. With it you can see places on the map and read them brief descriptions in terms of suitability for . Currently, only major cities in Russia, Ukraine and Belarus are available on the site. Unfortunately, the number of added establishments is still small.

You can also use the English-language Places to Work service, which aggregates data on places for remote work from around the world. Read more about it in the special one on Lifehacker.

The idea of ​​coworking centers is not new and, at the same time, very relevant in times of crisis trends, savings and general instability. So a Swedish company of ambitious entrepreneurs came up with a rather unusual, although quite obvious, way to make money on their premises. They provide their own housing for rent as coworking office, renting out jobs. And they called their invention Hoffice.

For those who don’t know what coworking is, it’s office space, in which individual workplaces are rented out at prices that are much lower than renting the entire office for just one or two employees.

Yes, landlords raise prices for space, while tenants suffer a decline in sales or even losses. Therefore, a new, relevant way to rent workspace at a profit that came from abroad is gradually gaining attention and capturing niches. Coworking office- This is a kind of alternative to an anti-cafe in a business look. Now such centers are opening everywhere, and some of them are financed from regional budgets as assistance to entrepreneurs. Indeed, any entrepreneur or freelancer can rent a full-fledged workplace for about 5 thousand rubles. per month, while having a table, chair, PC, place in the common kitchen and meeting room. As a rule, there are from 10 to 40 such workplaces in a room. And they are predominantly occupied by entrepreneurs who are in no way connected with each other, who know that they have their own full-fledged workplace and for only 5-8 thousand rubles.

Open your own Hoffice?

To open such a center, you must at least have premises. Plus, investments will be required for repairs and adaptation to a business space. But Swedish entrepreneurs dug a little deeper and decided why look for new premises when they can simply use their apartment for these purposes. To do this, of course, you need to be very hospitable and love being in company all the time. But, on the other hand, you can live and earn money practically without leaving home, plus communicate with business people and make new connections.

Rent a standard office for a freelancer or micro individual entrepreneur In one person it is quite expensive, and working from home is very relaxing for many. Indeed, sometimes it’s hard to gather your thoughts and get down to business, being alone in a room next to a warm sofa and kitchen. But it has long been known that when surrounded by other busy people, motivation increases and your own performance factor. The Swedish Hoffice is aimed at this fact.

If you're having a hard time keeping up with big plans while at home, you're not alone. All over the world people remain similar in deeds and thoughts. Even in a disciplined country like Sweden, domestic workers need extra motivation.

Using a methodology based on which you need to squeeze money out of everything you have, you can rent out your own apartment to the same “home” employees who need motivation and are looking for a work environment like you. Double benefit doesn't hurt!

Coworking center at home, from words to deeds.

In reality, everything turns out to be not so difficult, although careful analysis and prioritization will be required here. Renting a workplace at home is a completely achievable idea. You just need to separate the personal area in your apartment from the work area. This is especially true for our mentality, if you know what I mean. You can lock your bedroom with all your personal and valuable things and only enter it after the end of the working day, when everyone has left.

Also, it is created group on social networks. Naturally, the Swedes themselves do this on Facebook. Through the group, a search for potential home employees is carried out, filtering is carried out, because not everyone can work together in a small space. Everyone gets acquainted with rules of conduct and restrictions. After all, next to a designer or artist who needs silence, a real estate agent who is on the phone all day will not get along in comfort.

I believe there is no need to explain that you will need to re-equip the furnishings in the living room or room in which your companions, and indeed you yourself, will work. You will need to purchase additional furniture, tables and chairs, possibly armchairs. Here you can unleash your design inclinations to give the room a certain attractive style. After all, it will all pay off. We'll talk about money a little later.

As for the organization, several vacancies appear here if you yourself do not have time for all the points described below. It all depends on your goal: earn money or create a self-sustaining working environment?

So, you will need a person who will monitor the group on the social network and keep it active. Of course, it is necessary to support order in the workspace, monitor the situation, control such issues as the availability of coffee and tea, water, electricity, the Internet, and the like. This requires a significant amount of time, and if you have a lot of your own work issues in the direction of your business, then you will not be able to keep track of many such small, but generally voluminous issues alone.

The financial side of coworking.

Thus, having thought through the organizational issues, we can now move on to finances. I take Rostov figures. Let's say you have your own apartment, and if not, then you rent it in the center for 35 t.r. Yes, such establishments will be popular and successful in the city center. At your disposal is a two-room apartment with a living room for employees. On 20m2 you can accommodate from 8 to 10 people who will not sit in the ground, and can be accommodated quite comfortably. TO fixed costs monthly Internet costs are added – 1tr., Communal expenses 4t.r.

There will be expenses for paper, stationery and ink for the printer that is needed. It's still about 3t.r. per month. Let's assume that you are a very free freelancer and are quite capable of controlling a group on social networks or your website, as well as maintaining order in the premises throughout the working day, so additional workers You won't need it. So, approximate monthly expenses will be up to 45 t.r. per month. Let me remind you that this is in a rented apartment, and what if you consider a mortgage, ah, guess what I mean?

Average cost of using a workplace in similar coworking space associations is 8t.r.. per month. Hoffice at home will, of course, be a little cheaper. Near 5-6 thousand per month. Is it possible to supplement the service altogether? hourly rate location.

Thus, having gathered at least 8 people willing to pay 5 thousand rubles per month we get 40 thousand. Only 5 t.r. for a cozy workplace in the company of equally motivated and independent workers! What, you think there are no such people? Those. if we rent an apartment or take a mortgage on it, then in the minimum scenario we only pay 5 thousand for our housing, and besides, we have a lively work environment that will not allow you to relax on the couch.

What if we consider more optimistic option, where the apartment is already yours, and you have gathered 10 people for 6 thousand rubles, then you make money on your two-room apartment in the city center 50 thousand rubles arrived. At the same time, you have full-time work in the “office” and personal space and housing during non-working hours. You can give responsibility to another person to monitor the site or group and the order in the premises and pay him about 20 t.r. for two or one person. Then yours earnings will be approximately 30 t.r. despite the fact that you are fully engaged in your work or business, without spending time on current organizational issues.

And in any case, the cost of purchasing furniture and decorative elements to match an effective and attractive work environment (approx. 100t.r.) will not pay off for a long time, especially if you already own the apartment.

Of course, all these numbers and ideas were collected in a few hours on my knees and may be subject to criticism or slight correction, but in general the idea is clear, the numbers are adequate and if you take this issue seriously, you can be the first to adapt the idea Swedish office in our native field.

Ultimately, you have fresh information to think about and ideas for. The market has not yet been developed deeply enough, therefore, while there is an opportunity to take your place, act, look for new non-standard ways, offering profitable rental of a workplace. I wish you success and development! Leave comments and your business ideas and stories.

For the mind and reflection, the book by Bodo Schaefer - “The first million in 7 years”

Due to the changed attitude towards the concept of the workplace, periods of crisis in the economy, as well as the reconsideration of the need for a fixed work schedule, individual workplaces and entire offices that can be rented for just an hour or a day are attracting increasing interest from businesses and employees.

Office market for an hour in Russia began to take shape in the early 2000s, but analysts still call this phenomenon new and hesitate to estimate the size of the market.

Another short term rental option- space in coworking spaces - came to Russia shortly after the appearance of such spaces in the United States in 2005, and the peak of development of this format occurred in 2013.

There's a place for everyone

Currently working in St. Petersburg many coworking spaces, including, for example, “Practik”, 404 Hub, Loft your Mind, “Business Place”.

Often coworking spaces in St. Petersburg remain inseparable from anti-cafes; sometimes the creators of such spaces combine them with educational platforms.

"Active development of coworking areas in Russia, the crisis of 2008 served as a catalyst. During the economic downturn, there was a sharp decline in office workers, an increase in the number of freelancers, startup teams and the transition of creative individuals to freelancing. Today, this trend is firmly entrenched, but the growth rate is not so high that we can talk about a global transition to a similar concept of workplace organization,” says Forex Optimum analyst Ivan Kapustyansky.

Coworking spaces in St. Petersburg provide the opportunity to get a place for just a day or pay a month’s rent immediately. In the first case, the service will cost approximately 500 rubles, in the second - from 5 thousand to 10 thousand rubles, depending on whether a specific workplace is assigned to the tenant or not.

Mark Goikhman, Lead Analyst TeleTrade Group of Companies lists small companies (tourism, legal, insurance, advertising, etc.), private entrepreneurs and people of creative professions as the main users of short-term rental services.

Office on demand

If in coworking spaces in Since mainly freelancers work, renting entire offices for a short period can also be of interest to business structures. Offices are rented by the hour for trainings, master classes or round tables.

Managing Director of Regus Irina Baeva of Russia says that meeting rooms with hourly rent are used for meetings with clients or partners in cases where the company’s main office is either inconveniently located in terms of transport accessibility, is unpresentable, or is located in another city.

"Small businesses sometimes operate and without a permanent office - in this case, an “office for an hour” helps to create the right image when meeting a client,” explains Irina Baeva. Hourly rental offices in St. Petersburg start from 300 rubles per hour, and one of the main advantages of such rental is the opportunity to get ready office, furnished, equipped with the necessary communications. “Short-term rental is profitable if you need to rent an office for a short time - from one week to several months. In ordinary class A business centers, flexible rental terms are usually not applied. When renting a regular office, the landlord usually requires a contract to be concluded for at least 11 months, penalizing for early dissolution", says Irina Baeva.

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