How to open a shawarma business. Selling shawarma is a profitable business. Renovation of the shawarma premises

Open shawarma the task is not easy, it takes a lot of effort, but no one said it would be easy. The documentation takes up the most:

1. Permissions.
2. Documents for trade from the sanitary-epidemiological and fire services.
3. A document that confirms the assortment.
4. Product quality certificates.

In order to open a shawarma, purchase a pavilion or other structure, but to do this, contact local authorities for appropriate recommendations. Develop a menu concept, then it will be clear what kind of gradients are and how many are needed for normal operation. Buy already pickled raw materials, but keep them for a long time, they will spoil, especially in summer, immediately prepare a dish from them. If you know what the turnover is, then it will be easier to arrange supplies. It is best to purchase and marinate it yourself, but not all at once, in parts, depending on the number of clients. There are different structures in which food is sold.

Advantages of stalls in trade:

• Detached building.
• Land lease from the administration.
• The inspection will only take place after a year, or if a complaint has been received against you.
• If you register a stall on wheels, it is a vehicle.

Decide where you will sell the product. The wrong choice of location will lead to disaster. Before concluding a contract, ask to see the contract with the city government.

The cost of equipment depends on the country of manufacture, foreign equipment is more expensive, ours is an order of magnitude less. Having agreed with suppliers, received all permits, set up a stall - recruit workers. Check the work of the cook, try the dishes, and only then make a discovery and invite customers.

What do you need to open a shawarma

To start selling shawarma, finance is required. In order to understand whether you should take out a loan, and what amount of capital you will need, roughly calculate on paper how much and what you need. No one can answer exactly how much money it will take to open a shawarma shop, because it all depends on the city of sale, competition, where you will place sales and many other factors.

You can get money to open a shawarma stall:

• Take a loan from a bank. When signing a contract, read it very carefully; if you know a lawyer, call him with you.
• Investment. Finding an investor who will invest is not easy. An excellent option for a business partner.
• Government assistance.

You, as the owner, must understand what will be placed in the stall or kiosk, how the kitchen will work, how the equipment works, observe the work of the sellers and the cook, whether they are doing everything correctly, whether they are not violating the technological process, and whether they are following safety precautions. For a novice businessman, it is important to understand what kind of design this will be. It is best to choose a place where there are many educational institutions and business centers.

When thinking about opening a shawarma, make it so that you can, for example, place tables in the summer near the stall for convenience in the summer, and if you work in the winter, the room should be prepared for this.

The most important component for any business is new customers. Shawarma is a food that people most often buy for a snack or to enjoy. A good option would be to make a website for your products so that your customers can learn about it and get acquainted with the range. You don't need a lot of staff; a few cooks and an accountant will be enough.

• For normal operation, purchase the following equipment:
• A grill on which meat is fried.
• A refrigerator in which you will store food.
• Work surface for the seller;
• Sink with washbasin.
• Cash register.
• Microwave.
• Bedside tables for storing equipment.

Connect your commercial premises to electricity and water supply.

How to open a shawarma

Do you eat shawarma, but you don’t like where it is prepared, under what conditions, and where it is sold? There is only one way out - start cooking shawarma yourself. This way you will be able to control the entire process, monitor the quality of the products, select a team of chefs, and be confident in the products you sell.

Do you want to sell shawarma? This product is tasty if prepared from fresh ingredients on new equipment and in premises that comply with safety regulations. To open a shawarma, draw up a rough plan for the implementation of your project. You have a clear understanding of where you will produce the product and who your customers will be.

To identify your competitors, you can simply walk near metro stations and see how it is prepared. They do this not always well, and in violation of all possible norms. Shawarma or shawarma is a popular product that came to us from the Middle East. Quite inconspicuously, beef with vegetables rolled into a flatbread began to be in demand. The secret to success is delicious, comfortable and possible to eat on the go.

For the dish, choose only fresh pita bread. If it is stale, it is no longer good. It will explode and burst. By the way, in order for it to stay longer, as it turns out, it needs to be frozen! Before cooking, remove from the freezer and place in the refrigerator to thaw. The sauce makes a lot of sense. Naturally, they use mayonnaise or ketchup. But if you have time, make the sauces yourself.

For cooking they use 2 sauces - snow-white garlic and spicy scarlet. Wrap the filling correctly so the shawarma will not fall apart! Spread the lavash sheet and moisten it with a little water and lemon juice. Spread white sauce in the middle and place vegetables on top. Pour the sauce over and add the meat. Sprinkle ketchup on top of everything. To start, overlap the filling with short edges and then roll up like a log. If the shawarma has cooled down, do not reheat it, it will leak and fall apart. Heat in a frying pan without using oil.

To open a shawarma, if you really want to make a business out of it and make a profit, you will have to delve into all the processes. Let's look at how to prepare shawarma. From the very beginning it was called “shawarma”. It was prepared exclusively from calf and lamb meat, but the Turks introduced chicken into the traditional recipe. The main ingredients are meat with spices. It is prepared on special equipment that rotates.

The meat is marinated and overlapped on a needle for frying. Shawarma cooked over coals tastes best. Take the meat from the thigh, sprinkle it with spices, marinate for several hours. The main spice is turmeric and paprika, you can add cardamom, pepper or curry. This is a dish that is popular in our country.

The main dish should be tasty because the profitability of the business depends on it. You can diversify the list of dishes by making it with different flavors, from different types of meat seasoned with different flavors at the request of the client. Buy only fresh meat that will not sit in the refrigerator for a long time, but will go straight to cooking.

Equipment for preparing shawarma:

• Electric grill.
• Refrigerator for storing meat.
• Microwave.
• Burner for your grill.

Select your staff carefully, preferably with experience working in restaurants. The head chef must cook shawarma quickly and tasty. Read also: How to open a healthy food cafe.

What you need to open a shawarma

Open a shawarma stall at first glance it’s simple, but the most difficult thing is to get permission from the fire, sanitary, and tax services. The most important document for opening is permits from the sanitary and epidemiological service and fire safety. Upon completion of the inspection, begin purchasing equipment and selecting personnel.

First, find a vantage point. The main mistake of most businessmen is to find or pay money to rent space in a business center or other premises. The disadvantages of this approach are the high cost of rent, you will need to obtain permission from the SES and fire service. It is best to install a stall on a plot of land, rent it, or buy a mobile structure, this is much more profitable and cheaper.

Next, you will create a product range, a list of raw materials, and plan processes. Make different fillings so you have a lot of variety. There are many options for the filling. You can buy meat and cut and marinate it yourself, which will be much more profitable and cheaper. You need to buy a refrigerator, or refrigerator, grill, kitchen utensils, microwave.

The production of the product should be carried out by a chef who loves to do it, because tasty is the key to good sales.

The cooking technology includes the following steps:

Slice the meat thinly.

Thread overlapping onto skewer.

Cut the meat into small pieces.

Place all ingredients on pita bread.

Fry everything in oil.

Sell ​​the product in branded packages. This will be very convenient for both you and your clients.

How much does it cost to open a shawarma

Opening your own business project requires a capital investment of money. The initial cost of investment depends on where you will open the sale of shawarma, how long it will take to register, whether you will pay for rented land, what equipment you purchase, and many other nuances.

Advantages:

• Small investment to get started.
• Find a shawarma chef.
• Easy registration.

Flaws:

• Big competition.
• The products are prepared from perishable products.

Features of opening a shawarma stall

For lovers of oriental cuisine, opening a stall selling shawarma is a real holiday. But they will only buy a product from you if it is made from fresh meat and is very tasty.

A special feature of the development of such a business is the time spent on paperwork. A good location, delicious shawarma and reasonable price are the main components of success.

To succeed in business you need:

• Selected location
• Great service.
• For success:
• Quality products.
• Varied assortment.
• Purity.
• Integrity.
• Discounts.
• Good prices.

The main feature of trade is the success of the business, which depends on the flow of people.

Shawarma business plan

Shawarma business plan– this is a clear understanding of how much money will be used for what. The approximate time to launch such a project is 3 months. To speed up the time, you can hire a lawyer who will deal with obtaining permits from authorities. It will take you 2 months to buy a stall, rent land and invite staff.

This document describes:

• Goals and objectives.
• A short summary of the entire document.
• Analysis of the market for services for the sale of shawarma can be characterized both by city and country.

To highlight your competitors, it is also advisable to make a brief description of their negative aspects in their work, how and with what they attract customers, due to what. To do this, it is advisable to look into some of them, eat, watch how the chef works, evaluate how shawarma is made, look at the menu, and note important dishes for yourself.

It’s very good to ask a question when ordering: what would you recommend to me, or what filling do you have the most delicious shawarma with, how long does it take to prepare it. The most important factor when purchasing is whether the seller has change.

Development strategy:

• Shawarma price. Calculate the approximate cost of products with different fillings. Make it a little lower than in other places.
• Product.

Create a menu and add variety to it. In addition to the main thing - shawarma, sell juices, mineral water, soft drinks, this way you will have more customers. For example, while the buyer is waiting for an order, give him a questionnaire with a number of questions:

1. You like our products.
2. For you to add to the range.
3. What fillings would you like to try shawarma with?
4. You are satisfied with the location of our stall.
5. Where would you like our stall to open again?
6. Would it be convenient for you if we sat down and launched shawarma delivery?

   By asking such questions, you will be able to identify customer needs and make your business work according to the needs of your customers.

• Sales. Set working hours and days off, if any. How many people do you need for the job?
• Advertising. How will you inform existing and potential consumers of your products about your new products, promotions, etc. This is very economical, because when opening such a business, you do not need to do an advertising campaign. The client will make it himself when he comes for shawarma next time. If you want to use advertising methods, here are the main ones:

1. a) Distribution of flyers.
2. b) Group on social networks, filling it with information, holding sweepstakes.

   Make financial calculations (cost of rent, equipment, staff salaries, costs of paperwork, as well as an approximate calculation of prices, costs and advertising).

Stages of implementation of the shawarma business plan:

• Register businesses and obtain permits.
• Rent a stall.
• Purchase equipment and furniture.
• Recruit staff.
• Open the stall.

Stages of a business plan for opening a shawarma:

• Registering your business

You need to register as a private entrepreneur and think about which taxation system is best to choose. You can also purge soft drinks and other food items. You will be included in a unified register and registered.

• Place for sale

To sell shawarma, you can buy a ready-made stall and set it up, or pay for an existing one. The second option is much simpler, because you do not need permission from the local government, the owner already has it.

• Permissions

The fire department will inspect the premises and issue safety recommendations. Read also: What is a franchise?

1. Choose the city center.
2. Near educational institutions.
3. Near markets and bazaars.
4. In the vicinity of parks and places of entertainment for a large number of people

Equipment

For delicious shawarma you need high-quality equipment.

1. Grill. A gas grill is more economical, but its use requires permission from the gas service. It is also recommended to use an electric one.
2. Grill burners
3. Fridge. It is mandatory, because without it you will not receive permission from the SES.

• Recruitment

In order to determine what personnel you need, first determine their work schedule. Shawarma sales staff:

1. Cook.
2. Seller (1-2).
3. Accountant.
4. Cleaning woman.

Issue health certificates for all employees and conduct safety inspections. Friendly service is a guarantee of good work and a positive image.

An important factor is the appearance of the stall or kiosk. They can be very comfortable and functional. The sign should be visible from all sides, but make sure that it does not look too provocative. It will be warm in winter and not hot in summer. The cost of a trade kiosk is significantly less than building your own store.

You can also buy a trade stall, and it will be immediately delivered to the site, or you can develop an individual project, but this will take time. The cost is less than what it would cost you to rebuild. Depending on the size of the building, total area and internal content. According to its functional purpose, it can be mobile or stationary. By type of outer cladding and metal frame.

Price may vary. A stall is a building that consists mainly of 1 floor, and everything you need is inside: kitchen, restroom, storage room, etc. The cost depends on many factors, mainly the materials used and the internal contents. You can see the approximate cost on the companies' websites. The area, the complexity of the design, all affect the price. The standard size of the structure does not change and, accordingly, the price from different companies is almost the same.

To sell shawarma, the price of an ordinary stall will be much less than if you order it for work in the winter, because then the cost will depend on whether there is heating installed there, whether it is insulated.

Practicality, durability and versatility of use, comfort, due to this they have a long service life. The production time is at least two weeks, it all depends on the area, number of windows, and design. It can be placed in a small area and still work in it comfortably.

An excellent option is a trade pavilion. You can also sell shawarma there. Setting up premises that have already been purchased in advance is much more profitable than renting square meters in a shopping center. When developing a model, we can choose the size, wall thickness, color, and insulation. The most important thing in the construction process is to make the conditions for the working personnel comfortable.

When choosing a shawarma stall, pay attention to companies that have their own production facilities. An enterprise that, regardless of its contractors, is reliable. He will never have problems with materials, and the order is completed within the specified time frame. The main advantage will be a huge selection and an individual approach to the client.

Stalls come in standard sizes and take anywhere from a few days to a week or two to make. Inside there is thermal insulation, the walls are lined with clapboards, a moisture-resistant floor and electrical wiring. Taking into account all these nuances, you can safely purchase a premises and sell your products every year, regardless of weather conditions, be it frost, wind, or heat.

Business shawarma- this is very popular now. The investment pays off due to the highest demand. The high degree of competition at this stage provides the key to generating income. A plan that includes costs for all items.

The modern rhythm of life leaves people with very little free time; sometimes it is difficult to find it even for a full lunch. In this case, many people buy instant food that can satisfy their hunger. One of these dishes is a Turkish dish called shawarma. It consists of finely chopped vegetables and pieces of fried meat wrapped in pita bread. This kind of fast food is quite in demand, so if you open a point selling shawarma, you can create a successful business. Most entrepreneurs have long appreciated all the advantages of the idea of ​​​​this type of income, which does not require significant investments and capital investments.

In order for the business to be successful and the income to come quickly, you need to familiarize yourself with all the intricacies of opening a shawarma stall and draw up a detailed business plan.

First, you need to decide on the format of the future outlet. Most often they open a kiosk or stall, a mobile tent, a small eatery where they sell not only shawarma, but also various drinks or other food. At the same time, the approximate plan for opening all these retail outlets is practically no different from each other.

It is equally important to choose a suitable place to place a stall where shawarma will be sold. This issue must be taken quite seriously, since the place of sale greatly affects the profitability of the business. The best idea is to sell this kind of product in places where pedestrian streets intersect, near educational institutions or large enterprises, at a bus stop or near the metro. First of all, you need to be guided by the terrain's passability - this will be the key to a successful business.

Necessary investments to open a retail outlet

Although the implementation of the idea of ​​​​opening a shawarma stall does not require significant capital investments, it will still not be possible to avoid purchasing certain equipment. The main things you need to work effectively are:

• special grill for roasting meat;
• refrigerator for storing perishable foods;
• work surface for the seller;
• washing and water;
• cabinets in which some products will be stored, and a cash register;
• microwave oven for heating shawarma;
• chair for the implementer.

The cost of a meat preparation machine will depend on the country of manufacture. The minimum price will be around 5,000 rubles, the maximum - above 30,000 rubles. The average cost of a refrigerator for food will be about 13,000 rubles. A microwave oven will cost 2,500 rubles, a sink and cabinet - 6,000 rubles, a chair - 500 rubles. As a result, for a large city the cost of purchasing the necessary equipment will be approximately from 27,000 to 52,000 rubles.

In addition, it is worth considering that a kiosk selling shawarma must be connected to electricity and water supply. Therefore, to the cost of the equipment it is necessary to add the costs of utility bills, which will amount to approximately 4,000-5,000 rubles per month. Purchasing the necessary products for preparing shawarma for the first time, packaging bags, napkins will cost about 10,000 rubles.

In addition to all of the above, in order to implement this business idea, you will need to make more serious investments, such as purchasing the stall itself. Its average price will be 110,000 rubles. Delivery of all equipment may cost an additional 15,000 rubles.

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Additional Important Costs

The idea of ​​selling shawarma is a fairly simple way to make money. But since you will have to work with products, in order to realize your plans, you should include a sanitary and epidemiological station in your business plan. It is necessary to conclude a service agreement with her, which will require certain costs. You will also need to obtain permission from the environmental and fire services. This process may seem complicated, but in fact it will not take too much time and effort, and the amount spent on all these authorities will be about 20,000-25,000 rubles.

Opening a kiosk selling shawarma is only half the battle. To start this business, you will need workers who will sell the products. A large staff will not be needed; 2-4 people will be enough. But these people also need to be paid a salary, which is also an expense. You can set a rate plus a bonus based on the number of sales, or you can pay an amount equal to a certain percentage, depending on your total daily turnover. The approximate amount of money in this expense item can be monthly from 12,000 rubles and above. Therefore, we can conclude that additional but inevitable expenses will amount to at least 32,000 rubles.

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Cooking process and necessary products

To successfully implement the idea of ​​selling shawarma, it is necessary that all products sold are of high quality and tasty. To do this, you need to have an idea and a clear plan for its preparation. You will need the following products:

• pita;
• meat;
• vegetables (cucumbers, tomatoes, cabbage);
• sauces (mustard, ketchup, mayonnaise).

During the cooking process, the meat is strung into thin slices onto a special skewer - grill, after which it is thinly cut and poured into a tray. Shredded meat and fresh vegetable salad are laid out on the unrolled ready-made pita bread, and everything is topped with ketchup, mayonnaise or mustard at the buyer’s request. Then the pita bread is wrapped and neatly packed in a paper bag, in which an additional napkin is placed.

To open a shawarma shop and earn a decent amount of money from it without making large investments, you need to have considerable experience in business. On the one hand, the business of preparing this snack is very profitable and in demand.

On the other hand, competition in this area is quite high. And in order to successfully open a shawarma business, customers need to be surprised with something.

Preparation of documents and business registration

If neither high competition nor the fuss associated with collecting documents for opening a shawarma business scare you, you can safely start collecting documents. It would seem that opening a snack stall is such a simple idea. But when you start preparing the minimum list of documents, it will become obvious that such a trade tent kiosk is registered according to all the rules:

• Before you open a business outdoors or indoors, you need to officially register. There are several options here - individual entrepreneur and LLC (if, in addition to the usual set of kiosk, you plan to sell alcohol).
• To obtain permission to open a business and a sanitary-epidemiological conclusion, you need to submit documents to Rospotrebnadzor confirming that your small kiosk is ready to carry out activities selling food.
• Rospotrebnadzor may also require you to create a control program over all stages of shawarma production.
• All food products must be accompanied by quality certificates. This should be taken care of in advance.
• A contract with a laundry company will be required, as washing staff uniforms at home is prohibited.
• To open a business, you need documents confirming that your shawarma stall has been checked and the necessary measures for disinfection, disinfestation, deratization of surfaces and ventilation systems have been carried out.
• All personnel must have medical records, which are mandatory permission to work with food products.

You can open your own shawarma and prepare documentation from scratch yourself, or you can save time and nerves and hire a company specializing in such issues. How much it costs depends on the specific company or legal entity. On average 20–30 thousand rubles.

You can buy a franchise. Then they will provide you with the correct scheme, instructions for step-by-step actions and help you open a business: they will share their experience and talk about the nuances of the business.

Choosing a place

To open your shawarma, you need to choose a place. Put yourself in the shoes of a potential buyer. What can motivate a person to buy shawarma? When is it most often purchased? Who buys the dish?

It is worth considering opening a shawarma stall on wheels in a residential area.

A person can be prompted to buy shawarma by hunger, which most often strikes during the lunch break or in the evening. The audience of fast food lovers is mainly students, but older people are also not averse to enjoying this dish.

An excellent place to open your own shawarma stall would be a train station, a park, a public recreation area, a market, or a store.

Format options

If you decide to open a shawarma business, then it is worth remembering that this is a phenomenon subject to seasonality, traffic and popularity. Many people forget about two main rules, the observance of which guarantees a stable income even in a business such as the sale of this dish.

• Reputation is an indicator of your attitude towards your business and your clients. In pursuit of savings, you can encounter serious problems. Only selling tasty, high-quality food will lead your business to success.
• Human traffic, which depends on location and reputation. Therefore, it is better to open a business in a crowded place.

Note: many people are ready to travel to another area of ​​the city for delicious shawarma, ignoring the snack kiosks near their house.

To open a business, you need to decide: it will be stationary or mobile. Each option has its pros and cons. With a mobile tent you can always be in the center of the action. For example, holidays that are accompanied by large crowds of people will be excellent sources of income for your business.

In a stationary kiosk selling shawarma, you can install comfortable tables, which is an undeniable advantage for customers. In addition, such a stall has a much wider assortment.

It’s still worth starting with a mobile or small stationary format.

Equipment

Traditionally, shawarma is meat with vegetables wrapped in pita bread. Everything else is the imagination of the seller and the buyers themselves, to whom the standard set seems too simple. But whatever is included in the shawarma, in order to open your own shawarma, you will have to purchase:

• Grill for cooking meat.
• Table with sink.
• Refrigerator.
• Microwave oven.
• Coffee maker.
• Electric kettle.

Advice: if the starting capital allows, buy a refrigerator table. This will simplify the cooking process, since the ingredients for making shawarma will always be at hand. A refrigerator table costs approximately 40–70 thousand rubles. It’s easy to calculate how much time and money you will save.

Recruitment

To open a successful business, you need to find good employees. The salesperson is the face of the company. Everything is important: how he treats the cooking process, communicates with clients, and whether he follows hygiene rules. Pleasant appearance and charisma are welcome.

Preparing and selling shawarma is a fairly simple process. It is not necessary to require a potential seller to have a chef's education. The main requirement is the absence of venereological and skin diseases, which confirms the presence of a health certificate.

Purchase of raw materials

Before you open a business, it is worth understanding that the ingredients for making shawarma are perishable products. You will be required to conduct regular sales reviews to minimize waste and spoilage.

Each city has its own suppliers of meat and vegetables, which are necessary for preparing shawarma. Choose a proven one, focusing in this case on reputation, and not on price. And it’s better to do this before you decide to open your shawarma.

Advice: a farmer who runs his own farm and garden would be an excellent option. Here there is savings and a guarantee of quality products, and, consequently, delicious shawarma with fresh ingredients.

Starting capital and payback

Starting capital investment to open a stall:

• Registration of documents – 6 15 thousand rubles.
• Equipment costs are 100–170 thousand rubles.
• Salary – 12–17 thousand rubles.
• Rent of premises – 20–50 thousand rubles.
• Purchasing the necessary raw materials depends on the supplier, the intended range and the scale at which you plan to open a business.
• Utility costs depend on the area of ​​the premises and sales activity.

Important: cost estimates for opening a shawarma stall vary depending on the region, the selected equipment and the expected assortment.

How profitable is it to open your own shawarma stall:

• Approximate operating time is 10–12 hours a day.
• Let's assume that the outlet only sells shawarma for 100 rubles apiece.
• In an hour (depending on traffic), you can sell 4–10 pieces.
• When calculating net profit, do not forget to deduct the daily costs of purchasing raw materials, paying utility bills and salaries.

Important: most of the costs in the shawarma business are wages and premises rental. Therefore, it makes no sense to save on the purchase of raw materials and other expenses that are responsible for the reputation of the kiosk.

You can ponder endlessly about the question of how to open a shawarma. Don't waste time, take action. A detailed business plan, boundless love for shawarma and your desire will definitely be enough to launch a successful business.

Today, many people are constantly on the move and do not have the opportunity to spend much time on proper nutrition. In the rhythm of the modern city, people are accustomed to snacking on the go. In addition, there are many people who cannot afford to eat in a cafe: schoolchildren, students, seasonal workers, etc.

Opening a shawarma stall does not require large investments, and this business begins to generate income from the first days of operation. The main thing is to choose a location with high traffic, and then it’s up to a good cook and the right pricing policy.

This type of business is an excellent start in the catering industry. Opening a shawarma stall has many advantages compared to opening the same restaurant or cafe:

• Small investment.
• The likelihood of finding a good master who will cook shawarma is much higher than a unique chef for a restaurant.
• Simple registration procedure.
• Checks are carried out much less frequently than in the same restaurants.
• Possibility of business scaling.

This business plan considers the option of opening a shawarma stall in June. You can choose another month to start and see all the necessary calculations in the financial model.

The initial investment amount is 262 830 rubles

Break-even point is reached on the sixth month of work.

The payback period is from 8 months.

Average net monthly profit 60 000 rubles

Return on sales 13% .

2. Description of the business, product or service

Shawarma (shawarma) is an oriental dish that is prepared as follows: grilled meat is chopped into small pieces, fresh vegetables and herbs are added to it, as well as sauce, after which the filling is wrapped in pita bread, pita bread or flatbread. All ingredients are prepared in advance, so the shawarma itself is prepared in 5-10 minutes. Use it hot and without utensils.

The price of a dish that has an original taste and easily satisfies hunger varies from 100 to 200 rubles, depending on the filling. The above advantages make shawarma one of the most popular fast food trends.

The shawarma kiosk must be located in a place with high traffic. Room area - 10-15 m2. Today there is a large selection of kiosks on the market, so finding the right one will be quite easy.

Shawarma range:

• Chicken;
• Meat;
• Cheese;
• Vegetarian;
• Dietary.

To generate additional profit, you can offer related products - drinks, baked goods, desserts.

Beverages:

• Chilled juices;
• Lemonades and sparkling water;
• Coffee;

Other baked goods:

• Samsa;
• Pizza;
• Hot dogs;
• Sandwiches.

Dessert:

• Ice cream;
• Milkshakes;
• Signature cakes;
• Chocolate bars.

Opening hours: 9:00 - 21:00.

3. Description of the sales market

The turnover of the public catering market in Russia in 2016 exceeded 1,200 billion rubles. This is evidenced by Rosstat data.

At the same time, the most noticeable increase was in the fast food sector: from May 2015 to May 2016, 408 new fast food chain restaurants opened in the Russian Federation. In 2015, growth in this area was 5.2%. In the Moscow region, fast food chains have especially distinguished themselves. For individual networks, the growth was more than 10%, CBRE analysts reported.

Thus, the fast food industry has great growth potential.

The target audience

Frequent customers of shawarma establishments include the following population groups:

• pupils;
• students;
• representatives of blue-collar professions (for example, builders, loaders, etc.);
• middle managers and other office workers;
• lovers of fast food and street food.

4. Sales and marketing

5. Production plan

Stage 1:

Business registration

First, you need to register as an individual entrepreneur (individual entrepreneur) and select the appropriate form of taxation (UTII). Registration as an individual entrepreneur allows you to sell food and non-alcoholic drinks.

As soon as you are registered and included in the unified register, you need to receive the following documents:

• permission to conduct activities - issued by municipal authorities;
• permission to open a shawarma tent in a specific territory is issued by Rospotrebnadzor and concerns only issues of a sanitary and epidemiological nature;
• sanitary and epidemiological conclusion of Rospotrebnador - issued regarding the compliance of your enterprise with existing sanitary and epidemiological regulations, standards, rules;
• a document called “Assortment list of manufactured products” serving as an annex to the conclusion of Rospotrebnadzor;
• a production control program for compliance with sanitary rules and the implementation of mandatory sanitary and epidemiological measures in the production and sale of public catering products;
• agreement for laundry and dry cleaning services for washing special staff uniforms;
• certificates of conformity of manufactured and sold products with the requirements of current regulatory documentation;
• agreements on disinfection, disinfestation, deratization;
• agreement on disinfection of ventilation and air conditioning systems;
• contract for the removal of household solid waste (MSW) and organic waste;
• medical records of employees.

Stage 2:

Selecting a location

The best places to set up a shawarma stall:

• city ​​center (ideally one of the central squares, where there are a lot of people both on weekdays and on weekends);
• opposite universities and other educational institutions, hospitals, office buildings;
• in close proximity to markets and train stations;

Characteristics of the premises

• room area - 10-15 m2;
• availability of water and electricity supply;
• insulated walls.

Stage 3:

Supplier search

In all cities there are wholesale grocery stores or companies specializing in food supplies. Select one main and several additional suppliers. This minimizes possible force majeure. For example, the main seller will sharply increase selling prices or will not be able to ensure continuity. Having secured business contacts, you can count on additional discounts as a regular customer. Buy often, but in small quantities. This way you will pay more for delivery, but you will save on storing food; you will not need special long-term storage systems like a vegetable box. This will also ensure the freshness of the products.

Many wholesalers have ready-made supply sets in stock, which means they can completely take over equipping your outlet with all the necessary food products at minimal prices.

Stage 4:

6. Organizational structure

As a rule, at the initial stage the manager of the stall is the business owner himself.

Staff: 2 cooks/sellers.

Work schedule 2/2.

At a shawarma kiosk, the cook also serves as a salesperson. But if the influx of customers is too large, then in the future you can put two people per shift. Then there will be a salesperson who will serve the client and pay for it, as well as a cook.

Basic requirements for personnel:

• Availability of a medical record;
• Experience as a cook;
• Honesty;
• Hard work;
• Responsiveness;
• Friendliness.

The salesperson's salary is calculated as follows: salary (RUB 10,000) + bonus (5% of revenue).

You can see a detailed calculation of the payroll with bonuses and insurance deductions in the financial model.

7. Financial plan

The main cost item in investments is equipment. In the following table we will describe it by article.

A gradual increase in sales volumes is predicted in the first 6 months of the project. Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in the event of a successful entry into the market. A detailed sales plan for 24 months is presented in the financial model calculations.

Perhaps a stall or a mobile trailer with shawarma can be classified as the most low-cost type of business, but you shouldn’t expect fabulous profits either. This is a fairly stable small business, which, when several similar outlets are opened, moves into the medium category. By setting up several shawarma stalls, you can earn 500,000 rubles or more monthly. At the same time, product suppliers will be common for the entire network, which will have a positive impact on the work of all your points.

You need to start production and sales from one kiosk, especially if this business is new to you.

There are 2 options for premises for selling shawarma: stationary stall and mobile trailer-trailer. First you need to decide which one you will use for the production and trade of shawarma. Both options can generate income, but have their pros and cons.

The trailer is beneficial due to its mobility. It can move during holidays and important events to a place with a large crowd of people, thereby increasing demand. The shawarma stall has a regular customer base. Having “fed” the buyer, he will have regular, stable sales of his products. A stall purchased or leased is used. You can rent a larger room, but then you will need a lot of other goods.

Next, you need to think about the assortment, since the preparation of documents directly depends on this, which you need to start preparing early, since this process can take up to 3 months. If you plan to sell alcoholic beverages along the way, you need to register your enterprise as an LLC; if there are none, then the most suitable option is an individual entrepreneur. While the papers are moving through the authorities, you will have time to go through all the other preparatory stages before opening the shawarma.

Investment size

The advantage of a business built on shawarma trading, is that the return of funds with profit will go from the very first day. It is not necessary to leave funds “just in case,” although cautious entrepreneurs try to insure themselves in case of equipment breakdown or food spoilage.

Step-by-step instruction

First of all, documents are drawn up and the issue of rent is resolved. The assortment is defined in detail below. Usually, in addition to shawarma itself, such catering establishments sell hot and cold drinks, ice cream, and sometimes other baked goods: sausages in dough, rolls, pancakes, hot dogs, spiral chips, etc. Shawarma should be offered in an assortment. Make different serving sizes. Offer the buyer small and large shawarma. This way you can provide customers with ease of consumption, which is only a plus for your establishment.

Shawarma is a Middle Eastern dish, which under other names is widespread in Europe and beyond the Urals. It is prepared from meat, pita bread, vegetables and sauces. The filling and seasonings may vary.

The meat is grilled, then chopped and wrapped in pita bread along with vegetables. Chicken, turkey, veal, and lamb are used. In non-Muslim countries, shawarma is also prepared with pork. All this variety will expand the range. As the trade progresses, it will become clear which types to prepare more and which ones are better to exclude altogether.

Meat will be delivered daily; it’s easier to purchase it already skewered. Some people prefer grills equipped with skewers on which individual carcasses or pieces of meat are skewered. The cook will have to chop the meat himself after grilling. Now it's time to get your equipment. You will need:

• Grill (electric or gas).
• Grill burners.
• Fridge.
• Washing.
• Desk (metal).
• Hood.
• Cook's tool.
• Cash machine.

In order to save money at first, you can do without a freezer and a microwave oven - they are not required for shawarma, but later it is advisable to purchase such equipment for related products. It all depends on the number of buyers, demand and assortment. In the beginning, you can buy equipment for shawarma of simpler modifications, Chinese or used. Subsequently, it is advisable to replace it with reliable and modern units from well-known brands.

It is also necessary to buy uniforms for sellers, napkins, bags, gloves, disposable and professional tableware.

Recruitment consists of an interview. Experience and medical compliance are important. The kindness and correct behavior of salespeople are no less important, so when choosing a candidate for a position, it is worth assessing his resistance to stress and ability to smile. A shawarma kiosk hires 1-2 employees, depending on the outlet’s operating schedule. Cleaners are not required, as shawarma sellers do the cleaning at the end of the working day. At night, as a rule, shawarma is not sold because it is not profitable.

The shawarma kiosk should be located in a public place. There should be a train station, park, metro, shopping center or public transport stop within close proximity. The biggest fans of fast food are students who prefer to eat quickly, tasty and inexpensively, so you can choose a place for a shawarma stall near an educational institution (technical schools, universities, colleges, training centers) or a hostel. The kiosk or trailer must be visible, otherwise you will have to place a lot of bright signs and pillars.

Since mostly young people eat shawarma, it is advisable to decorate the room in a creative, modern style.

The room itself should have large windows- people will see the process of preparing food, which will inspire confidence in its quality and entertain them while waiting for their order. At night, the illuminated stall will be visible from afar, which will attract additional customers. Such retail outlets have never attracted lawbreakers, because there is no money or valuable equipment left there at night that can be quickly sold. Therefore, you should not be afraid of large windows, although there remains a risk of vandalism, but such cases are extremely rare. It is easier to insure the kiosk and equipment.

Documentation

Opening a shawarma is not difficult, but you will have to collect a lot of documents and permits. First you need to register an individual entrepreneur and register with the tax authority. A single tax on imputed income is usually applied to such establishments, but in Moscow it is the simplified tax system or the OSN (the simplified tax system is more profitable). An individual entrepreneur is registered at the place of registration, and not at the place of activity. You can set up a kiosk anywhere in the Russian Federation, having agreed with local authorities. Next you will need to collect the following package of documents:

• Permission for the production and trade of shawarma (municipal authority).
• Permission to open a retail outlet in a certain territory (Rospotrebnadzor).
• Certificate of sanitary and epidemiological status (Rospotrebnadzor).
• List of manufactured products (Rospotrebnadzor).
• Agreement with laundry and dry cleaning services for washing uniforms.
• Quality certificates.
• Agreement on disinfection, deratization, disinfestation.
• Ventilation cleaning contract.
• Agreement for the removal and disposal of fluorescent lamps.
• Agreement for waste removal (household and organic).
• Staff medical records.

In addition, it is required to draw up a production control program (PPC), which should include items on laboratory tests, visual monitoring of compliance with sanitary and epidemiological standards, organization of measures to eliminate inconsistencies, etc. Permission from the fire service and SES is required. Medical records must have unexpired notes on examinations by specialists.

Opening checklist

Is it profitable to open

Let's calculate whether it is profitable to open a shawarma. To do this, let’s make a list of expenses and income for a month in a rented kiosk without selling alcoholic beverages, subject to an average flow of visitors. Expenses and income for products are very relative, since everything depends on turnover and assortment.

Expenses

• Kiosk rental - 20,000 rubles.
• UND tax - 6,000 rubles.
• Insurance premiums for employees - 2,000 rubles.
• Food and drinks - 50,000 rubles.
• Garbage removal, laundry, utility bills - 5,000 rubles.
• Disposable tableware, napkins, bags, etc. - 2,000 rubles.
• Employee salary is 30,000 rubles.

Total: 115,000 rubles.

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