How to promote your personal brand and promote it. Make a name for yourself, or promote your personal brand on social networks. How can you spread information about yourself on social networks?
Becoming truly famous and successful is not an easy task, but if you have such an aspiration, an unusual women’s website will tell you how to promote a personal brand.
Personal brand – what is it?
This is a recognizable individual image + professional image and/or something special for sale. The key word here is “individual”!
Because, let’s say, just a “good accountant” is not a personal brand, but just a good specialist. But “Paris Hilton” is a personal brand: Paris herself with her very recognizable appearance and characteristic manner of behavior, and many projects “in the style of Paris” - be it TV shows, songs and videos, clothing releases or something else.
A person who has decided to promote his personal brand must understand that he himself, in all manifestations visible to the public, and his professional activities must form a single whole.
It is unthinkable without her recognizable image, but even if she dressed just as stylishly, but did not go into the fashion business, she would have remained only a Parisian fashionista known in narrow circles, and not about any brand “Chanel” (during Mademoiselle’s life this it was just a personal brand!) There would be no question.
The site “Beautiful and Successful” has already written about that - we recommend reading it!
What do you need to do to make your personal brand recognizable and popular?
There is this funny joke story floating around the Internet:
“When Vera Kobylkina was fired from the canteen for having bad cutlets, she decided to become a photographer. “I’m taking orders,” she wrote on social media. Then I thought and added: “There are still free dates.” And on reflection - “I’m filming in Paris in June, in the Antilles in August.” She had long liked the word “Antilles”, and she was in Paris with her mother last summer. However, this seemed not enough. A pseudonym was needed. Short and mysterious. Vera Verina, she decided. Crazy, passionate and bright. She looked at herself in the mirror. “I need to paint myself. In fiery red! And sneakers. And piercings. And smoke. "Camera!" “Vera suddenly remembered.”
Despite the obvious comedy of the situation, the heroine did everything right to start promoting her own brand - the story perfectly illustrates all the stages of preparing a personal brand for promotion! Maybe I should have remembered the camera earlier :)
Before you start promoting your personal brand, you need to determine the main points:
- What product (unique product, service or set of goods and services) are you going to offer. It is important to understand here that what you sell must be as unique as you are, the embodiment of your special ideas and projects. They do not resell Microsoft branded equipment under the personal brand “Masha Ivanova”, but jewelry designed by Masha Ivanova herself is quite suitable for promotion! You can gradually expand the range of your goods and services, but you can open a “second front” only after your personal brand has acquired a certain recognition and positive reputation in the initially chosen field of activity. Start as a jewelry designer - and then you can “shoot” with news like “Designer Maria Ivanova is opening her own restaurant!”
- What image and “legend” will you have? Stories about poor, but talented and purposeful “garage geniuses” and initially unrecognized creative individuals work well - people like bright success stories. Come up with your own. It’s not worth inventing a character completely from scratch, lies are easily revealed and have a disgusting effect on your reputation, but it’s quite possible to skillfully edit the public version of your biography. Here it is appropriate to remember about the successes, and about the difficulties overcome, and about the long-standing temporary non-recognition, etc. Not “mom and dad gave me money for my startup,” but “my parents support me in everything.” Not “I studied at university with C grades,” but “I never liked to curry favor and waste effort on things that are not needed in real life.” Not “I worked at Mac because they didn’t hire me anywhere,” but “even then I was thinking about my startup.” It’s the same with the image – you need it! But you won’t be able to carry the image of an elegant lady all your life who doesn’t even wash off her scarlet lipstick at home and wears stiletto heels instead of slippers, if you put on those same stiletto heels today for the first time in your life, and yesterday (as well as the day before yesterday, and good twenty years before) were dissecting in sneakers and without an ounce of makeup. The image should also be organic to you.
- What target audience is your brand intended for? The promotion of your personal brand depends on this, and which image will be the most successful, and, of course, which product will sell best... Who should like what you create or want to create - how old is your typical customer, what gender is he/she , what kind of education does he have, what field does he work in and what level of income does he have, what does he spend his money on, what are his cultural and aesthetic tastes? No matter how bright your personality is, there must be a group of people who will like it: this is your target audience.
What is included in the concept of “promotion of a personal brand”? This is the maximum possible notification to the public about what you are doing. And here good... no, not all means, but those that will help you establish contact with your target audience.
Which promotional tools bring good results?
Of course, a lot depends on the specifics of your chosen field of activity, but there are also universal recipes for promoting any personal brand:
- Promotion in (and not in one social network, but in different ones!): creating and maintaining communities, advertising and posts in thematic and near-thematic communities, etc.
- Publications and reports in the media about you and the news channels you create.
- Outdoor and print advertising.
- The actual creation of news feeds: events, socially interesting events, maybe even gossip or scandals associated with your person - any moments that will make people talk about you!
Of course, it’s difficult to fit all possible promotion methods into one article, but the main principle is to do something different from others and don’t be shy about covering your activities! Promotion “modestly” does not give good and quick results!
There are some peculiarities here, and if you ignore them, then promoting your personal brand will either not work out initially, or everything will collapse like a house of cards. I suggest you honestly answer a few questions to ask yourself before you start promoting your personal brand on social networks.
1. What is your goal?
What do you want from social networks? Create a loyal community, get sales, upgrade the image of an expert? Each situation will have a different strategy of action. Give yourself answers to simple questions: “Who is my target audience, and how should they see me?” Write down the image you want to create. Make sure that you have everything to comply with it and confirm your position (ratings, cases, photo examples, portfolio, recommendations, knowledge, skills, connections, etc.). The set of “resources” will be completely different in each specific situation.
I like, for example, Andrey Koshcheev’s profile on Facebook. In the Websarafan.ru podcast, the owner of the company “Tastier at Home” talks about how promoting his personal brand through social networks helps the development of his company. How, you ask? The buyer’s logic in this case is simple: it is dangerous to order products online from a nameless company. It’s another matter when the company has a person to whom you can contact directly - with criticism or gratitude. Andrei Koshcheev became this person.
Always keep the goal in mind and check it for relevance. Write down reference points that will help you understand that you are moving towards your goal. Even if you formulated it from the very beginning, and you are great, over time there is a risk of deviating from it quite strongly and going somewhere free-floating. Away from key messages and from the original target audience, for example.
2. Do you have a content plan or will you work from inspiration?
Inspiration is very fickle. Today it is there and I am writing, tomorrow it is not - sorry. And all week it somehow “doesn’t bother me.”
A content plan is a working tool that will greatly save your time thinking about posts.
You need to understand in advance when, where and with what content you will update your profiles. Regular updates are not about inspiration. It's about discipline and efficiency. Make such a simple table, work with it regularly, enter here all the changes, ideas and types of posts that you can prepare. I guarantee your life will become easier:
Always remember the difference in audience and established traditions on social networks. Your content on a particular platform, presentation, and frequency of publications will depend on this. I talked about the features of promoting a personal brand on Facebook.
Estimate your time and effort: how many times a week do you plan to post? The best option is to update pages daily. If you don’t have this opportunity, then let it be 2-3 quality posts per week. Your goal is to create content that you want to like, discuss in the comments and take to your page. Better yet, tell friends and acquaintances about your posts and your profile. Yes, yes, offline. This is aerobatics, which makes sense to strive for.
3. Would you be interested in reading at all?
Drive away the temptation to slip into writing boring or monotonous posts. But this does not mean simplifying it to the level of schoolchildren. No!
Facebook loves good, smart posts, and Instagram works well with long texts paired with a good photo. But the post should be easy for the eye to read, it should be “smooth” - no matter how many economic terms you put in it. With short paragraphs, good formatting, and blank lines between paragraphs.
Pictures still attract a lot of attention as illustrations for posts (though Facebook is not clear, and there is a feeling that it underestimates the weight of posts with pictures in the overall search results versus posts with just text or video).
At the peak of video popularity. Broadcast, record a video blog, post fragments of speeches.
But you don’t need to focus only on work. It’s good when no more than 80% of your content is devoted to it, and the rest is real-life situations, non-trivial insights and personal impressions.
I even tried to promote my personal page only from the “I’m an expert” category. No, when personal posts were added, engagement and audience growth improved in terms of indicators. We tested the hypothesis a couple more times on the accounts of the people we manage. Everything was confirmed. A variety of posts is always a big plus. No matter what area you promote your personal brand, no matter how official you would like to be for your audience, they want to see you as a person as well. This is social networks.
4. Will you go beyond your personal page?
Promotion on social networks is not limited to your personal page. Beyond it there is vast space for useful contacts and confirmation of your expertise. You must know the key communities where your audience is located, the pages of the main opinion leaders for your audience, colleagues, competitors. Write meaningful comments and participate in discussions. Contact them regularly. From activity on a page in the form of likes and comments to profitable cooperation or investment in your business, there is often one step.
But please, you don’t need to knock on everyone’s door and say: “I do contextual advertising, let me set everything up for you now, I’m great.” This is a malicious form of spam, which sometimes is converted into orders (whatever it is), but if we are talking about promoting ourselves, then this is the only way to spoil the reputation.
5. Are you ready to respond adequately to negativity?
When you start getting attention on social media, be prepared to start receiving negativity. Alas, some people are happy to be rude and criticize someone in an extremely rude manner. Moreover, communication on the verge of rudeness is sometimes the “official image” of a person, and he can indeed be very tough in online communication, maintaining this image. An example of this is Elena Torshina, Alexey Veryutin, Konstantin Kalinov and many other people.
Lena Torshina, for example, sees no reason to adapt to the people around her and radiate friendliness:
Are you ready to communicate in this style? What will your position be if you come across this type of communication on someone’s page in the comments? What if there are comments on your page?
Your reaction to negativity will greatly depend on your own image.
There are no magic pills here. Some people ignore them, some ban them, some are rude in response and put them in their place. All positions have the same right to exist. Moreover, you yourself can communicate in a style similar to the above, and this will also be normal from a personal branding point of view.
I keep repeating it, but a personal brand is not when everyone loves you. This is when you have a character, and people have certain expectations from communication with you, associations with who you are and what you do. Mat here plays the role of nothing more than another “character trait.”
About the author:
Nika Zebra (Veronica Kirillova),
CEO of PR agency Zebra Company
Scandalous bloggers and politicians, famous business coaches and fashion photographers, top managers of large companies and businessmen - today they all have a carefully thought-out page on social networks. Do you want to sell yourself at a higher price? Start promoting your personal brand.
How can marketing help an individual become even more successful?
Fact: the more interesting a person is, the more you want to know about him. But even if you are the most interesting person, in real life it is quite difficult to make a thousand friends - purely physically. In the virtual world, a million is not the limit. Social networks and SMM (Social Media Marketing) help with this - the process of attracting and maintaining attention to your personality through social platforms.
Bill Gates once said: “If you are not on the Internet, then you do not exist.” Today, you will begin to truly exist online only when you acquire thousands, or even tens of thousands of subscribers - and this is not so easy.
Components of a personal brand
So, what can attract attention to your person?
Name. By coming up with an original nickname, you can instantly stand out. However, it all depends on the type of your activity. If the name Lady Gaga is normal for a singer, then for a politician (for example, the Chancellor of Germany) it is unlikely.
Appearance. Is appearance not the most important thing? Maybe. And yet people who look healthy and well-groomed, have a sense of style and wear clean, neat clothes are more attractive than others, right?
Uniqueness. This is what makes you stand out from the crowd: special skill, quality, knowledge. What others don’t have is always interesting and valuable to others.
Development potential. You need to maintain interest in your personality. You need to make it clear to people that you have big plans for this life, and at every opportunity you need to prove this in practice.
General rules for promoting a personal brand on social networks
There is no clear scheme by following which one can achieve success in this work. But by following these rules, you will significantly shorten the path to your goal.
Share content more often. Look for interesting information and share it on your social media pages, encouraging likes and reposts. Try to generate unique content: maybe you have something to tell your audience?
Be socially active. Participate in conferences, attend popular events - and tell your subscribers about it. Show them that you are worth something not only on social networks, but also in real life.
Checklist for a successful personal account
Do you want your personal account to be successful? Then rest assured that:
Your page contains comprehensive information about you: professional skills and achievements, hobbies, place of residence, interesting facts. In the text, use keywords that can bring your target audience to your attention;
You regularly publish interesting content;
You are members of groups and communities built around your professional or personal interests. You comment on posts in such groups and actively communicate with their participants;
You maintain contact with the audience - try to answer subscribers’ questions as much as possible and publish information that interests them;
List of topics for publications on social media.
As already mentioned, publications on your page should first of all be of interest to users. What exactly could it be?
Articles or news about the industry in which you work, reviews of specialized events that you have attended;
Tips and useful observations based on your personal experience;
Answers to questions from the field in which you are a professional;
Something personal: Your new achievements, incidents from everyday life, photos from your personal archive;
Motivational quotes, pictures or videos.
Everyone has a personal brand - a famous marketer, a housewife, a child. This is your image that takes shape in other people's heads: associations associated with you, your products or services. In a sense brand equals reputation: It can evoke negativity, respect, hatred, love or other emotions.
A personal brand is needed to:
- increase target audience loyalty to your products, services, offers;
- increase awareness among a wide or narrow target audience;
- position yourself as an expert in any field and thereby increase the cost of services or goods - an expert product always costs more.
Examples
There are many examples of successful personal branding. For example, world famous personalities:
- Elon Musk- entrepreneur and inventor. He is the CEO of two large companies Tesla Motors and SpaceX. Both companies work with new technologies, so Elon positions himself as a supporter of new solutions. In fact, he is. Elon drives a Tesla car and plans to carry out a human flight to Mars in 2020-2025. His secret to success is constant development.
- Vladimir Putin- politician, president of the Russian Federation. He is known to everyone in our country. Positions himself as a candidate from the general population and actually works with them - takes into account the interests of different social groups, religions, ages.
- Quentin Tarantino- director. His films are, without exaggeration, known throughout the world. He positions himself as a person who brought a special kind of humor to cinema. The key to Quentin's success lies precisely in him: the audience laughs at things that are not so funny in reality.
- Queen Elizabeth II. Her personal brand began to be built immediately after the coronation, and she still successfully maintains it. Every day, Elizabeth answers letters from ordinary residents, and throughout her reign she shows truly worthy royal manners and restraint.
Other examples are less well known. These people are known in narrow circles:
- Artemy Lebedev, designer, owner of a design studio. His popularity is largely due to his active anti-religious position and expressive statements. Many of his entries become catchphrases among designers, editors, and authors.
- Ilya Balakhnin- marketer, general director of Paper Planes Consulting Agency. He achieved success through hard work: he worked for large companies, including Coca-Cola, Beeline, Russian Standard and others.
- Dmitry Kot- copywriter, author. He is widely known in the circles of copywriters, authors, and editors. Dmitry conducts webinars, shares useful information with colleagues, and writes texts. The basis of his success is the competent promotion of his name.
Books: what to read about personal branding
1. Tom Peters. “Turn yourself into a brand! 50 surefire ways to stop being mediocre"
In his book, Tom Peters talks about why, in his opinion, the era of “I-brands” will soon come and how to effectively promote your personal brand. 50 ways to create a brand have been published, each of them with step-by-step guidance, answers to questions, and examples.
2. David D'Alessandro. “Career wars. 10 rules for building a successful personal brand"
This book will be useful to anyone who wants to “stand out from the crowd” and build a successful brand on their name. It actually has 10 basic rules of personal branding. In addition, it talks in detail about how to remain yourself, how to work with your superiors, how to learn to admit and neutralize your mistakes, and what to do with competitors.
3. Igor Mann. "Number 1"
This book is fully adapted to Russian realities, because it was written by a well-known marketer in Russia who works with local brands. It describes in detail useful tips that will help competent personal branding, and also provides practical tasks. You could say that the entire book is a simple route that leads you to becoming number one in your niche.
Conclusion
Personal branding is a labor-intensive, costly, and lengthy process. But it gives wonderful results: your opinion will be taken into account, you will be asked for advice, and the value of the goods and services you offer will increase significantly.
A personal brand is the popularity, love and trust of your target audience. A personal brand is when you write one short post on VKontakte and earn half a million rubles. A personal brand on social networks is your asset, which cannot simply be taken away or “outbid.”
In this article, we will walk you through step by step how to properly build a personal brand using the tools that social networks give us. We will also look at specific examples - how other people have already done this, and what it gave them.
And as a short introduction, let's answer the question - what you must have if you want to promote your personal brand on social networks. Without this, you definitely won't succeed.
What is the most important thing in a personal brand?
No matter how funny it may be, the most important thing in a personal brand is personality. That is, it's you. A real person of flesh and blood. It was not for nothing that I started the conversation with this. Most people believe that they are nothing special. That they do not have any special qualities or virtues that would cause admiration.
That is why, when promoting a personal brand, they try to “pretend” to be someone they really are not. And this is precisely what ruins all their good undertakings. People always subconsciously feel falsehood. And the last thing they want is to watch and listen to another costumed clown.
You don't have to be perfect. Your flaws are what will attract your audience the most. You don't have to be the smartest, the most beautiful, or the richest. Your mistakes and mistakes will make people love you more than even the most brilliant achievements.
The only thing you have to do is be honest with yourself and those who read you on social networks. Yes, there are tricks and techniques that will attract attention to you and make people return to your page. But the basis of everything is your personality, as it is.
Even in movies, we rarely like ideal heroes.
Here, for example, is a small list of “disadvantages” from the point of view of the public that you can turn to your advantage and make your “highlight”:
- Passion for computer games;
- Smoking and alcoholism of varying severity;
- Laziness and negative attitude towards sports;
- Foul language and rudeness (today this is generally a trend);
- Selfishness and self-centeredness;
All of the above works great today, and many people have built very strong brands simply by exposing their flaws to everyone. This is to talk about the fact that you don’t have any super-advantages.
You have some shortcomings, I hope? Then focus on them. Emphasize them in a variety of ways. Oh, by the way, let's talk about ways to better emphasize all this.
Three pillars of a personal brand on social networks
Step #1 - The Right Content
In any case, people will come to your page to read something interesting. And your job is to give people new content every day. There shouldn’t be too much of it, otherwise the value of each individual one will decrease. But you will still have to publish 2-3 new pieces of content per day.
And here it is important not to make one common mistake. Don't assume that your readers want useful, educational information. Even if you are promoting yourself as an expert in some field (smm, contextual advertising, copywriting, design). Even if you really want to show everyone through your content that you really know what you're talking about.
People generally don't like to study. And they like it least of all on social networks. They come there to have fun and socialize. And your content should primarily give them exactly that.
Here are the content options you can use for this.
Disputes and conflicts
Sometimes it seems to me that conflicts are the basis of personal branding in general. The fact is that, no matter how hard you try, you won’t be able to please absolutely everyone. And it would be a very good idea to deliberately push away part of the audience in order to more strongly attract another part of the audience.
This is called "attraction by repulsion." People generally love watching conflicts (from a safe distance). This is what all cinema, theater and literature stand on.
Moreover, creating such content is very simple. You wait until some “inadequate” person writes to you in a personal message or on the wall in the comments (thank God, there is no shortage of them), answer him very rudely (or not very rudely) and “ban”. And then you post a screenshot of the correspondence on your wall.
If the inappropriate ones do not appear for a long time, you can find someone yourself and start a squabble with him. The main thing is to remember that the goal of such content is to attract part of another audience.
For example, you ban people because:
- They ask stupid questions in private messages;
- They read but don't buy anything;
- They don't repost your messages;
- They behave defiantly in the comments;
This way you set people standards for “correct” behavior:
- Don't ask stupid questions;
- Buy your products;
- Repost your messages;
- Praise and admire you in the comments;
For fun, you can sometimes argue with someone in the comments, but it’s better not to get carried away with it. You still can’t out-argue the trolls, and the last word should be yours.
Provocations
This is also a variation on the theme of “conflict”. Only here your dispute turns out to be in absentia. You take some thought that no one doubts, and write that it is all wrong. This way you show that you don't think like everyone else.
Here are a couple of examples of “common knowledge” that you might want to challenge, depending on your topic.
- Happiness is in children;
- Exercising is good;
- The main thing in business is sales;
- The price depends on the value of your product;
The main thing is not to make one common mistake here. You should not attack your competitors as a “provocation” or “conflict”. There are some guys who have the same theme everywhere - everyone else is fools, but we are the only smart ones and know everything. This way of asking the question will most likely alienate your subscribers. Nobody likes crazy smart people.
Stories
Stories are everything to us and more. People love it when they are told an interesting story. By the way, the principle here is exactly the same as in the previous two paragraphs. The key to a good story is conflict.
Here are a couple of basic concepts from storytelling.
- For a story to be read, it must be interesting;
- For a story to be interesting, we must empathize with the main character;
- For us to empathize with the main character, we must like him, and he must be in danger;
- For us to like the GG, he must be somewhat similar to us (we must understand him);
Let's summarize. Every time you write a story, make sure that the story has a protagonist who is in some kind of danger and who is somewhat similar to your readers.
Please note - nowhere did I say that your story has to be 100% true. On the contrary, your task as a storyteller is to embellish some moments and make a “montage” of others. Otherwise the story will not “look” good.
There are other content options, but these are the basic ones.
Also, most of the content will be created for you by your readers with their comments. You, too, have probably come across posts and notes where the comments are more interesting to read than the main material. And for this you need to work correctly with your audience.
#2 - Working with the audience
For myself, I identify three main types of readers on social networks: partygoers, debaters and observers. And you need to be able to “feed” each of these types so that they return to your page again. Here's roughly how it should be done.
"Party People"
These people live for communication, and they are always up for anything, as long as they have someone to talk to about this topic. This is perhaps the most cheerful and valuable type of reader for you. They are the ones who will admire you the loudest. They are the ones who will not be afraid to like and repost any of your posts.
And in general, “party people” are the core of your audience. To make them feel comfortable on your page, it’s enough to thank them for their comments and mention them in your posts from time to time. And you also need to make sure that they are not chewed up by the “arguments”.
"Disputants"
There are different types of debaters - from completely sane ones to complete trolls. They see their task as fighting to the last drop of blood with those who are “wrong on the Internet.” And with them, everyone is always wrong except themselves.
These people add a certain piquancy and intensity to the atmosphere. The main thing is to make sure that they don’t get carried away. If they completely troll the partygoers, they will move into calmer waters. This means you will lose your main “support group”.
"Observers"
But you can’t even tell from these guys whether they exist or not. They don’t show themselves in the comments, they don’t like or repost. They are simply watching what is happening on your page.
It would seem, what is the use of them? And there really is a benefit - they are the ones who will most often buy what you offer. Party people are of little use when it comes down to it. They prefer to talk rather than take concrete steps.
Disputants buy more often and more willingly, but they have many problems during work. And observers are ideal clients. They silently watch, draw conclusions, and then immediately act. Moreover, as a rule, they are always happy with everything, and everything always works out for them.
This type of audience is “fed” by real useful content. Therefore, at least sometimes dilute your conflicts/provocations with content for practical benefit. Let it be presented at least as stories (cases from your practice). But he must be.
Since we’ve touched on the topic of sales, let’s move on to the third pillar of a personal brand on social networks.
#3 - Monetization
Why do you even want to promote your personal brand? Probably in order to make money. And most likely your earnings are related to the performance of some work by you personally. For example, you provide freelance services and want to receive expensive orders directly, without intermediary exchanges.
Or you are an information businessman and make money by selling your courses and trainings. Or both at once. One way or another, you gather people around you so that some of them become your clients.
Today, the upper “fixed” post is often used for this. That is, it always remains at the top, even when you publish something new.
Conventional questionnaires do not provide the opportunity to have a strong “selling” influence on visitors. Yes, and people read profiles today much less than before. Therefore, a post describing who you are and what you can buy from you is the best option for today.
Here's an approximate scenario it should be built on:
No matter how brilliantly your pinned top post is written, most likely your new visitors will not buy anything from you right away. Too many people around us are hungry for our money for us to just give it away to the first person we meet.
A person will first want to know more about you, to get to know you better. And it’s best if he subscribes to you, or even adds you to his friends. Otherwise, he will then leave your page and never return.
Therefore, as a call to action at the end of a pinned post, I would recommend putting “Add as a friend.” And then we’ll have time to sell him more than once.
In conclusion, I want to give you a couple of examples of how a personal brand works on social networks. Watch how these people work and you will probably learn a lot.
Examples of personal branding on social networks
Andrey Zakharyan
Very interesting person and strong specialist, who specializes in marketing, SMM, copywriting, and more subtle matters. The main strategy is “be simpler and people will be drawn to you.”
He is very fond of public “executions” of guilty people. And then he hangs the heads of the guilty ones on his wall. That is, he bans them and posts screenshots. And yes, you can be “guilty” of almost anything.
He tries as much as possible to do everything differently from how everyone else does it. And this makes it truly unique. For example, free PR for “competitors”.
Dmitry Rumyantsev
Perhaps the most famous VKontakte promotion specialist. I built a personal brand in just a couple of years. Moreover, I mainly used educational content, which usually does not work on social networks.
Promotes through his VKontakte group "Internet Marketing from A to Z", which currently has more than 120 thousand participants.
The image is completely opposite to the previous example. An intelligent Petersburger with glasses and a soft voice.
Our main activity today is organizing the coolest conferences in various areas of Internet marketing.
Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)
See you later!
Yours Dmitry Novoselov
