What documents are needed to open a donut shop? Donut production: how to start a profitable business. Permissions to open

The food market is increasingly developing and expanding, and new directions are emerging. Much of it comes from the West, as does the lucrative donut culture. How to open a donut shop from scratch? We will consider the donut production business in detail, calculating the costs required to open, determining the profitability of this business and choosing the best strategy for running the project in terms of optimality.

Analyzing the market

Immediately analyze the market in your region. Now this delicacy is gaining popularity, remaining an excellent option for a quick snack on the road. The efficiency of preparation classifies donuts as fast food, and the main formats for selling the product are tied to this.

Most often, donut shops already have some stock of ready-made dishes, but they also cook to order. Donuts are a sweet treat, despite the variety of fillings.

And they are different: chocolate icing, chocolate pieces, powdered sugar, fruit icing, caramel and so on. Donuts are prized for their soft dough and they remain hot when sold. Do not forget that along with the main dishes it is important to sell drinks as well.

It remains to add that this project should be opened with an eye mainly on children and teenagers, as well as young people, because adults and older people especially do not recognize such delicacies.

Key Features and Benefits

When developing your own donut business, it is important to understand what features you should focus on. Donut shop - and it is the efficiency of preparing the dish that is an important feature.

The advantages include the modernity and youthfulness of the direction; use modern fashion trends in the general concept of the establishment, which are popular specifically among the audience of 30 years and below. Other advantages:

• a huge variety of ideas in terms of creating a restaurant menu;
• sufficient proximity to the buyer due to the average cost of one dish;
• the possibility of opening an establishment almost anywhere in the city;
• fairly low competition;
• interest of the most effective money-generating audience.

Choosing the format of the institution

There are several formats in this area, each of which has its own pros and cons. Let's look at each:

1. The donut stall is a standard donut shop, located separately from the other buildings in a walkable area. The products are baked right on site to order, and served fresh and hot in special packaging to the buyer. Donuts are sold along with drinks, which will also have to be purchased in bulk. Some kiosk owners buy the delicacies themselves from the shops and sell them in the city.
2. Kiosk on wheels - has the ability to move from one crowded place to another, analyzing profitability at different points and collecting the greatest profit. Do not forget that a mobile kiosk is a machine, albeit a non-standard one, and therefore you will have to spend additional money on its maintenance and fuel.
3. A donut cafe is just a room in a building, divided into retail and industrial areas. In the case of a cafe, not only donuts and drinks can be sold, but also similar baked goods such as cookies or gingerbread. This, by the way, will solve the problem with leftover dough, because cookies can be stored for quite a long time before being sold.
4. A workshop looking for partners - you can make delicacies without selling them at retail. If you find long-term cooperation in advance, then by preparing entire batches of products, you will be able to supply them in bulk to cafes and stores. The money will be spent exclusively on renting a workshop and purchasing the necessary equipment, as well as raw materials. But there is a risk of not finding partners.

There is also the option of purchasing a franchise – the right to open a business under someone else’s brand. Franchising makes it possible to start with an already established reputation and a ready-made format of work, but at the same time you will have to comply with the basic rules of the company.

Registering the project

To open a donut project, you need to collect documents and officially register the business. The production and sale of food products is the most controlled area of ​​business, so it is important to comply with all requirements and conditions.

First of all, you will have to register an individual entrepreneur or LLC. In the case of opening a kiosk, cafe or stall, a novice entrepreneur should choose an individual entrepreneur - he will provide all the necessary conditions for selling products.

Opening an LLC is more difficult, longer and more expensive, but it will allow you to open a project on an industrial scale with the possibility of concluding agreements directly with legal entities. You will also have to switch to an LLC if your business expands to an entire network. Among other things, the production of donuts requires obtaining special permits from Rospotrebnadzor, the fire service and the Sanitary and Epidemiological Station, which includes the provision of:

• premises and equipment agreed with the services;
• developed technical instructions;
• approved recipe for cooking;
• conclusions on hygiene from the SES.

Use advice from different authorities to avoid any problems in the future.

Choosing a site for production and sales

If you choose a standard donut kiosk, then you should find a crowded place, preferably near institutes or college campuses, or directly near the metro and inside parks.

A mobile kiosk, of course, has a pleasant bonus in the form of the ability to move around, but you shouldn’t use this opportunity too often, because the buyer must know where exactly your establishment is located.

If we are talking about a cafe, then it is definitely worth placing it on tourist routes in the city center. Of course, the rent is quite high, but the return on investment is much higher. You can try to locate inside business centers, but beginners should forget about shopping centers - there is too much competition and high costs.

When opening a small industrial workshop, if possible, it is worth going out of town to reduce the rent for the premises. The main thing is that the transport hub is sufficiently developed. On average, you will need about 100-130 square meters for the installation of equipment and the location of utility rooms for workers.

We buy equipment

As in the previous paragraph, there is a direct dependence on the format. In the case of kiosks, you can limit yourself to purchasing mini-equipment, but for industrial sales you will need an entire production line. In any case, you will have to think in advance what specific format your products will be in: donuts or donuts.

The former most often include round donuts, which are also often called Berliners, while donuts are ring donuts. Also, purchases depend on the assortment you choose for the menu: you will probably need a glaze machine and a filling machine. Basically, the following equipment is purchased for the production of donuts:

1. Apparatus for making donuts.
2. Industrial or regular mixer.
3. Form for blanks for Berliners.
4. Cabinet for raising dough pieces.
5. Deep fryer.
6. Machine for filling with filling.
7. Apparatus for glazing.

Obviously, the calculations will also have to include the purchase of disposable tableware for customers or packaging for further sale in stores. In addition, the cafe will need to buy furniture for the sales area, a counter and multiple shelving, tables and cabinets for chefs, dishes and equipment necessary for chefs.

We purchase raw materials for preparation

Finding a product supplier is easy and it is possible to negotiate the supply of several products even with one organization. You will need to purchase the following ingredients:

• flour;
• vanillin;
• yeast;
• leavening agents;
• vegetable oil;
• granulated sugar;
• eggs;
• milk;
• glaze;
• various fillers.

Some of the options on the menu will have fillings, so it’s worth calculating in advance how often each item will start selling and how much filling or topping is needed.

We are recruiting staff

To run a business properly, you need to enlist the support of several people, from whom a staff, albeit small, will be formed. Depending on the size and format, more or less people will be needed. As a standard, a kiosk hires a cook, a salesperson, and a foreman to look after the equipment.

For a cafe, the minimum required is two cooks and two salespeople, a security guard and a technologist. In addition, we need a marketer, and, if possible, an accountant. For the workshop you will have to take about six workers, a couple of foremen, workshop and warehouse security guards, and a driver.

The project owner should be the chief director, so that he periodically visits the enterprise to monitor the profitability of the business, the progress of work and the market situation.

Video: how to open a donut shop?

Determining profitability

As an example, we will take a project that produces donuts in a separate workshop and sells them at 200 kilos per month at a standard kiosk in a large regional city, as well as supplying them to other organizations.

On average, a monthly sale of 200 kilos generates an income of 200 thousand rubles. Additional sales of drinks and supplies to stores or cafes will bring in a total of another 200 thousand. The net profit is approximately 150-170 thousand, which will allow the project to pay off in about a year.

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The aroma of baking always evokes appetite even in a well-fed person. It is simply impossible to pass by. And if these pastries are also donuts, then the level of temptation is simply off the charts. A donut making business is a very profitable investment at minimal cost, and there are more than enough opportunities to implement this idea. Today we’ll look at the donut shop’s business plan, find out its profitability and approximate cost.

Options for operating a donut shop

Any donut shop can open in different formats. Let's look at a few of the most relevant ones.

Organization of a miniature cafe

One option for selling donuts is to open your own mini-cafeteria. The costs here, of course, will be somewhat higher, but customers will have the opportunity not only to have a tasty snack, but also to take a break. When creating such a business format, special attention should be paid to the atmosphere: carefully consider the design of the room and musical accompaniment. You can choose any location, the main thing is that it has high traffic. Food courts in large shopping centers, where there are many visitors throughout the day, can be an excellent option.

Selling donuts through a van

A good option for selling goodies is selling from a van. So to speak, production “on wheels”. The big advantage of such trading is mobility. You can “probe” potentially profitable places. For such work you need a minimum of furniture, you don’t need to think through the design of the establishment (except perhaps just the “facade” of the van, and even then it is not necessary).

The downside of opening a mobile retail outlet is that you will initially have to tinker with paperwork related to obtaining permits and other nuances. But the income from such trading will quickly pay for itself. Later we will look at how to open such a donut point.

Trading from a tray

An ideal option to start trading with limited starting capital. A minimum of equipment, space - and the outlet is open. In this case, donuts are sold exclusively in the “to-go” format. As an additional assortment, customers can be offered tea, coffee, juices, water, etc.

Franchise trading

Franchising comes with many benefits, including:

• Qualified assistance in production matters.
• Assistance at the stage of business registration.
• Equipped with a full set of equipment.
• Opportunity to negotiate with a technologist and organize staff training.

Ideal for those who do not particularly want to think about equipping a retail outlet, its assortment and advertising. On the other hand, when choosing a franchise business, you need to understand that all actions will have to be performed at the direction of the trademark owner; you cannot bring in anything of your own, at least without approval.

Through machines

Nowadays you can find machines for sale through which donuts are sold. The huge advantage of such a business is that there is no point in having a salesperson; it is enough to install the unit in a crowded place and refuel it regularly.

Inside the machines, donuts are placed in special cassettes. When a customer orders, the selected number of “buns” goes through a microwave oven, where they are evenly heated. Next, the prepared products are served to the buyer. All this takes less than a minute.

Organizational matters

To open a business selling donuts, you can register a regular individual entrepreneur. LLC in this case is impractical; there will be a lot of unnecessary paperwork. For tax purposes, consider PSN and simplified taxation system (income minus expenses). Suitable OKVED:

Working with donuts is a full-fledged production of food products, and this indicates the need to obtain declarations of conformity (TC). This is what certification centers do. They can select suitable and ready-made GOSTs and technical specifications or offer their services in developing new documents if the existing ones are not suitable. Such declarations of conformity are issued for a certain period, after which an extension will be required. The cost and terms of issue must be clarified with the specific franchisor company.

It is necessary to draw up recipes according to which the donuts will be prepared, obtain permission from the veterinary service and permission to work from the SES.

Selling donuts through vans

The main problem of business on wheels is that this area is practically not regulated by law. Legislative acts either completely contradict each other or make impossible demands. The basic document that determines the procedure for placing non-stationary retail outlets is government resolution No. 772. It will also be useful to familiarize yourself with SP 2.3.6.1079-01. In the last document, special attention should be paid to the content of clause 16, which talks about the need:

• Provide a toilet for employees within a radius of no more than 100 m from the point of sale.
• Comply with all sanitary and regulatory rules on an ongoing basis: carry out high-quality cleaning of the premises, etc.
• Install containers to collect waste and remove it regularly.
• Equip the van with the necessary equipment, including refrigerators for storing drinks and perishables.
• To serve food, use only plastic dishes and cutlery.
• Ensure an uninterrupted supply of water, the quality of which will not be inferior to the central water supply.

To carry out trade through a van, given that donuts will also be prepared here, you need to talk in advance with the local branch of the SES, Rospotrebnadzor and the fire inspectorate. Find out what documents you need to prepare to obtain a permit. To place the van itself, you need to contact the local administration, which will give permission to use a free plot of land.

Purchase of equipment

There are a lot of units for the production of donuts, from manual ones designed for small volumes to automated systems that can cover high demand. In a word, there is plenty to choose from. The price range is also broad.

For a small production of fresh donuts from the site you will need:

The cost of a donut selling machine is on average 200,000 rubles. The unit holds 96 units of donuts. You can start by installing one machine, and then, if everything goes well, gradually purchase additional machines and place them throughout the city.

If a small cafe or food island opens, where visitors can take a break, then in addition to the above, you will have to purchase the following equipment:

For mobile trading and sales, you will need a special van or, which is much cheaper, a sales trailer. The first option, of course, is more convenient, but the cost of trade trailers starts from 120,000 rubles, while car counters cost the same as full-fledged cars, or even more.

Renting premises

The donut production workshop can be located on an area of ​​50 square meters. m. Rent will be 100-150 thousand rubles. If you manufacture products away from the consumer and sell donuts through vending machines, you can save on production space. Thus, it will no longer matter much at what point in the locality the workshop will be located. The main thing is that its condition is acceptable and meets sanitary standards. Then the costs for the premises will be significantly lower.

Staff

Hiring of employees should be done after the work format has been determined. An example staffing table looks like this:

If donuts are prepared and sold locally, then some positions can be combined, and some can be eliminated altogether. In this case, there will be no need for a driver, because it is much cheaper to use the services of transport companies when necessary. This approach will reduce payroll expenses by approximately 40,000 rubles, and the potential profit will be higher. However, it is worth remembering that one person cannot sell and prepare donuts at the same time; this is contrary to sanitary standards. Therefore, you cannot combine the profession of a baker and a seller.

You can outsource your accounting, or learn the basics of financial monitoring and do everything yourself. By the way, when organizing an individual entrepreneur and a simple taxation system (PSN and simplified tax system), there is nothing complicated about this, so it makes no sense to pay third parties.

We spend and earn

Let's summarize and calculate approximate investments:

Of course, these are rough estimates. More accurate data can be found by drawing up a donut shop business plan with calculations based on individual indicators, which will depend on the specific area, as well as the chosen business format.

On average, the cost of 1 donut is 3 rubles, and the cost of a package of 6 units is around 200 rubles (1 donut is about 33 rubles). Of course, pricing is regulated individually, but from this difference, which gives a markup of 1000% (!), certain conclusions can be drawn. The profitability of the business is very high.

Pros and cons of donut shop

The only downside to the production and sale of donuts is that when opening you will have to tinker with paperwork and run through many authorities. This is where the cons end. But the positive side is:

• Lack of high competition.
• Ease of manufacture.
• High demand for products.
• Relatively low cost of starting a business.
• Fast return on investment.

Decide on the format of the business, make some rough calculations and boldly set out on the path of your own donut business!

Eventually

A donut shop is a great fast food business that will allow you to make good money. A characteristic feature will be the ability to choose from several formats of work, from vending to a full-fledged cafe, the basis of which will be flavored donuts with many different fillings. It all depends only on the starting capital and the hopes you have for your project. Start and everything will work out!

Donut production - preparation technology + detailed business plan + necessary equipment for production + financial calculations.

Capital investments for mini-production: from 320,000 rubles; for full-scale production: from 3,956,000 rubles
Payback period: depending on the format from 3-5 months

The fast food industry has always attracted novice and experienced entrepreneurs.

With a well-chosen sales location, even fairly large investments pay off within a year.

But the modern consumer has long been spoiled by a wide range of fast food, and it is already difficult to surprise him with something new.

But the exception is donut production.

There is a demand for them, but the number of manufacturers is relatively small, which gives them a chance to take their rightful place in the niche.

If you are interested in this idea, then you probably want to familiarize yourself with the main organizational and financial aspects.

Donut making technology

The recipe for making donuts is quite simple; many housewives can make them at home.

To do this, you need to knead the dough, form balls and drop them into boiling oil.

But the most popular option is a donut with a hole in the middle, topped with sweet icing.

There are also many variations with different fillers.

Main ingredients for making donuts:

• flour;
• yeast;
• leavening agents;
• sugar;
• water;
• eggs;
• milk;
• cooking fat;
• vegetable oil;
• confectionery glaze;
• vanilla (vanillin);
• fillers and toppings.

The donut production technology itself is as follows:

1. Kneading dough in a special dough mixer
2. Dividing the dough into separate parts
3. Preparation of preparations
4. Preparation of fillers and filling of blanks with them
5. Baking donuts
6. Coating of products with glaze and packaging.

Business plan: donuts for sale

A business plan is a document that contains detailed information planning the implementation of the project, namely a description of the selected activity, financial calculations of capital investments, and income forecast.

Let’s take a closer look at the main points of the donut production business plan.

Project Summary

Interesting fact:
In London, as part of the annual event dedicated to sweet donuts, the most expensive donut in the world was put up for sale. The dessert was made by KrispyKreme and is priced at £1,000. This price is quite justified, because the exclusive recipe includes the use of edible gold, “edible gems”, elite CourvoisierdeL’Esprit cognac, DomPerignon champagne from the 2002 harvest and Chateaud’Yquem sweet wine cream.

This section provides the following information:

• description of the activity;
• business founders;
• the locality in which the production will be registered and located;
• project goals.

Our enterprise will produce a wide range of donuts: Berliner, Donuts, Kühle, Kvarkinini and others.

The goals of the project are:

• providing the population with donuts;
• Receiving a profit;
• creating jobs for the population.

Market analysis and determination of competitive advantages

And this market in modern times is very developed and is represented by a huge variety of manufacturers who are the main competitors of our enterprise.

First of all, you need to study the assortment and pricing policy of the same donut manufacturers, and then consider everything else in the city.

The production of donuts can be organized anywhere, the main thing is to ensure their stable sales.

Your strengths could be:

• wide range of products;
• average pricing policy;
• opening a store under your own brand;
• order donuts online and have them delivered throughout the city;
• carrying out various promotions: “Buy three donuts, get the fourth for free”, “25% discount on every third donut in the receipt”, “Free delivery when ordering over 15 donuts”.

Choosing a place and format for selling ready-made donuts

Before moving on to business registration issues, you need to decide on the format for selling prepared donuts:

Own kiosk.

Such a kiosk can be bought, built or rented.

If the space allows, you can bake donuts directly in it and sell them on the go.

As an option, you can produce confectionery products in a separate workshop and bring them to the kiosk every day.

You can also offer tea with your baked goods.

Of course, these are additional expenses, but thanks to them you can increase your revenue.

Mobile kiosks on wheels.

The difference from the first option is that such a kiosk can move from one point to another.

To do this, you will need to purchase or rent a car that will be suitable for selling donuts.

A full-fledged store or cafe.

This is the most expensive format for selling donuts.

Here it is important to find a room that will be located in a convenient location, equip a kitchen there with a production line, make repairs and attract visitors.

If you plan to open a cafe, then you need to equip the room with tables and seats.

Search for partners.

An entrepreneur needs to find wholesale buyers of his products - cafes, retail stores.

In this case, there is no need to spend money on renting a separate room for, or on recruiting additional staff.

But then you need to focus on increasing sales volumes, because the wholesale price is lower than the retail price.

Schedule for opening donut production

After finding a suitable premises, you must begin registering the business and obtaining the necessary permits to operate.

Then you can begin to select and purchase production equipment, search for qualified personnel, launch advertising and directly begin production.

Business registration

The first option is suitable if you plan to open a stationary or mobile point of sale, where donuts will be baked right away, and the second option is for opening a full-fledged workshop.

If you want to expand in the future and move from small-scale production to a larger one, then immediately register an LLC so as not to have to pay for registration procedures once again.

As for the choice of taxation system, the catering sector falls under the simplified one.

After registration, the next step is to obtain the necessary permits.

You are required to collect the following documents:

1. recipe;
2. technical production conditions;
3. technical cooking instructions;
4. permission from the veterinary service, SES and fire inspection.

Choosing premises for donut production

If you want to organize a large-scale production of donuts, then carefully select the premises for the workshop.

It can be located both within the city and outside it.

The first option is characterized by a more expensive rental cost, but significantly saves transportation costs, while the second has a cheaper rental, but increases travel costs.

Basic requirements for the workshop:

• area - 100-120 sq. m (of which about 40-50 sq. m. will be occupied by an automated production line);
• availability of communications - electricity, water supply, sewerage, supply and exhaust ventilation;
• availability of utility rooms, bathrooms, showers for workers.

If you don’t have all this, then you will have to arrange and equip the workshop yourself.

In the case of opening a point of sale combined with production, the main requirement for the premises is its location in a place where many people gather: business centers, universities, train stations, city parks.

Equipment for the production of donuts

Let's look at two examples of necessary equipment: for a workshop and for a point of sale.

The donut machine prepares 250 pieces of products, and works according to the following scheme:

1. the kneaded dough is placed in a special bowl (chamber);
2. the dough is dosed and placed on a baking sheet with butter;
3. The fried donuts are removed from the oil and placed in a separate baking tray, where excess fat drains.

As a result, the products are filled with filling by hand and covered with glaze, after which they are stored in a thermal display case.

Recruitment of qualified personnel

The same situation arises here as in the previous section.

The staffing level will depend on the chosen format for production and sale of products.

Manufacturing facility.

When it opens, it can provide jobs for 15 people.

As for their work schedule, it looks like this:

• 8-hour working day 5 days a week for director, technologist, storekeeper, accountant;
• 12-hour shift workday for production workers (3 people) and shift supervisor (1 person);
• schedule with “floating” days off for forwarders.

Job title	Qty	Salary, rub.	Payroll, rub.
Total:			270,000 rub.
Director	1	30 000	30 000
Technologist	1	23 000	23 000
Production workers	6	14 500	87 000
Shift supervisor	2	17 000	34 000
Forwarder	3	18 000	54 000
Storekeeper	1	17 000	17 000
Accountant	1	25 000	25 000

1. Point of sale in the city.

   To ensure the operation of the point of sale, 4 people will be enough - 2 cooks and 2 sellers, who will work in shifts.

Advertising and sales of products

The advertising campaign strategy for different business formats will be different:

1. When opening a stationary or mobile point of sale or workshop, to which your own stores will be attached:

   • placement of banner advertising;
   • creating pages on social networks;
   • advertising on the Internet, namely in the city’s social networks;
   • distributing leaflets on the streets;
   • advertising in local media and radio;

2. When opening a workshop with a partner network:

   • searching for wholesale buyers;
   • offering our donuts to chain and retail stores and supermarkets in the city.

Financial production plan for donuts

Start-up capital is one of the most important components in starting a donut production.

Capital investments for different business formats will look like this:

Regular investments will consist of:

Income forecast and calculation of business payback period

To find out the payback period for donut production, you need to make a forecast of approximate income.

To do this you will need the following indicators:

• planned number of donuts sold per month;
• wholesale and retail cost.

For those who want to learn how to make donuts at home,

Here's a detailed video recipe:

Thus, donut production- this is a profitable and profitable business that quickly pays off.

Moreover, investments in it will differ depending on the chosen format.

If you have a small amount of money, you can safely implement a mini-production of donuts.

The advantage of this format is that already from the first days of work you can understand how much confectionery products you need to bake so as not to work at a loss.

Even if you want to organize a full-fledged and large-scale production, know that with careful business planning, it will be able to pay off in the shortest possible time, after which you can conquer new horizons.

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The modern fast food market is replete with a wide variety of dishes: shawarma, samosa, hot dog, hamburger, French fries, and so on.

However, among such an assortment, it is not so easy to find the sweet and aromatic donut familiar to all of us from childhood, which today for some reason has been undeservedly forgotten.

Therefore, now, with minimal investments and excellent prospects, you can successfully wedge yourself into this still relatively free niche. We propose to talk further about how to organize your business in the production of donuts. In order to take into account all the details and important points, you first need to draw up a business plan.

Donut production: main

As you know, donuts are especially attractive to customers due to their aroma, fluffiness and freshness. In this regard, great success will be ensured by donut shops that bake products in real time: after all, the aroma of freshly prepared muffins will “attract” customers from afar.

As for the variety of donuts, their filling can be cream, chocolate, caramel or berry. Such baked goods can go by different names - Berliners, doniki, donuts, etc. For example, in St. Petersburg, a donut is called a donut.

Options for starting a donut business

There are two main ways to produce and sell these baked goods: on the street, in a shopping and entertainment center or food court, and in a specialized cafe. In addition, you can organize the production of donuts on stream. The first option does not require much equipment and is the most accessible for beginning businessmen. The other two methods, as a rule, are chosen by large entrepreneurs who have serious initial capital.

Donut production technology

The process of preparing this pastry consists of the following main stages: kneading the dough, preparing the dough and filling, filling the culinary product with the filling, frying it and packaging.

To fry donuts, gas or electric deep fryers are used, where the donuts are cooked in vegetable oil at a temperature of about 200 degrees. It takes an average of two minutes to fry one product. In a typical machine, as a rule, you can cook about 20 donuts at a time. The weight of each product ranges from 20 to 60 grams.

After frying is finished, the donatsu is allowed to sit for a while to allow excess oil to drain off. Then the finished products are laid out on plates and decorated. For this purpose, powdered sugar is most often used, and a little less often - icing, cream and various confectionery toppings. The donuts are then packaged and sold to consumers as needed.

Permits

It is impossible to start a donut business without obtaining the proper permits from the sanitary and epidemiological station and Rospotrebnadzor (due to the fact that you will be producing food).

You will need to obtain the following documents: agreed and registered technical specifications for production, technical instructions for preparing products, recipes, hygienic conclusion from the sanitary and epidemiological station for food production. Also, depending on the individual characteristics of the project, other paperwork may be required.

How to open a donut shop in fast food kiosk format

The sale of donuts is carried out under the same conditions as the sale of hot dogs, shawarma, samsa, etc. The main problem in organizing such a business is finding a place with high traffic that meets all the requirements of the SES and has the ability to use gas or electricity.

The only equipment you need is a donut making machine. Moreover, it is not at all necessary to purchase an expensive unit with high productivity: it is enough so that you can prepare 10-15 donuts at the same time.

The undeniable advantage of this option is the possibility of frying exclusively for a specific order, which eliminates the need to throw away unsold goods.

In addition, when baking is prepared in this way, it emits a very pleasant smell, which has an enticing effect on potential consumers.

However, there are also disadvantages to doing business this way:

In case of bad weather, protective measures will have to be taken, as it negatively affects the properties of hot oil.

Yeast dough for donuts is made in advance, and therefore its shelf life is limited. Therefore, unused leftover dough must be thrown away.

There is unevenness in sales over time. Thus, during rush hour, the flow of customers increases significantly, and therefore it can be difficult for an employee to cope with the mass of orders alone. In the absence of buyers, the dough spoils and the oil gets fried.

Financial side of the issue

We propose to draw up a preliminary estimate for opening this business:

New machine for making donuts – 20 thousand rubles;

Containers for dough, butter and various ingredients – 1 thousand rubles;

Furniture for a kiosk (table and chair) – 1.5 thousand rubles;

Initial purchase of products – 2.5 thousand rubles;

Electrical wiring – 3 thousand rubles;

Buying a tent (if you plan to sell on the street) – 2 thousand rubles;

Salary to the seller and cook - 35 thousand rubles per month;

Other expenses (individually).

In total, if you want to start producing donuts, the investment will be from 65 thousand rubles. If you sell 700-800 donuts every day, you can not only cover all expenses, but also get a net profit of 70 thousand rubles in the first month of operation of the outlet. The profitability of this business can reach 100%.

If you decide to open a donut cafe, then the costs will be correspondingly higher. However, in this case you can count on more significant profits.

How to open a donut production shop

This option is certainly more expensive than a small donut shop, but in this case you can count on higher income. Let's figure out how to organize this enterprise.

Purchase of necessary equipment

The production line should include dough kneading equipment, fryers equipped with proofers, dividing and rounding machine, filling dispensers, planetary mixer and glazing machine. It is best to purchase an automatic production line to use fewer workers and also increase productivity.

As for the cost, donut equipment from Berliner with a productivity of 800 products per hour will cost you about 2.7 million rubles.

In addition to production equipment, industrial refrigerators will also be required to store both raw materials and finished products. For this expense item, the business plan must include an amount of 180-200 thousand rubles.

If you are planning large-scale production, then it makes sense to also acquire an automatic packaging line. For small and medium volumes, it is quite possible to get by with workers packing the products manually.

Choosing a workshop room

The main criterion for the premises for a donut production workshop is its compliance with sanitary standards and requirements for food production. The minimum required area is 30 meters, and you will also need space for storage.

Staff

If you want your products to be in high demand and customer service to be at a high level, you need to pay increased attention to the personnel selection process. If you purchased automatic equipment for donuts, then you will need the following workers: manager, technologist, forwarders, workers, storekeeper, cleaner. As for accounting services, you can either hire your own accountant or use the services of a visiting specialist.

Range

It is desirable that the production of donuts is not limited to any one or two types of this product. After all, the more variety your baked goods have, the more potential consumers you can attract. Donuts may vary depending on filling, topping, coating, size, etc.

Sales of finished products

To organize the sale of ready-made donuts, it is necessary to conclude agreements with both large supermarkets and small shops. In addition, it is worth establishing cooperation with bakeries and cafes. This is the responsibility of the manager. Delivery of culinary products will be carried out by forwarders.

Purchase of raw materials

The main products used to make donuts are flour, sugar, margarine, yeast, eggs, jam and others. In order to reduce the cost of purchasing raw materials, it is advisable to cooperate with wholesale companies located in your city or region.

Opening a donut production workshop: the financial side of the issue

Capital costs, including the purchase of a production line, refrigeration equipment, as well as initial production inventories, amount to about 3.5 million rubles.

As for revenue, if your workshop operates 10 hours 30 days a month, it will amount to 1.2 million rubles.

The monthly cost, including the purchase of raw materials, payment for the consumption of electricity, water, etc., as well as packaging, can be estimated at 500 thousand rubles.

Other expenses (salaries, transportation and administrative expenses, rent, etc.) will amount to another 500 thousand rubles per month.

Thus, the net monthly profit (after tax) will be about 200 thousand rubles. Profitability in this case will be at the level of 14%, and the initial investment will pay off after 20 months of operation, which is not a bad indicator.

Despite the fact that donuts are not a traditional dish of Russian national cuisine, the popularity of these ready-made dough products is difficult to overestimate. Donuts are always in demand because they are rarely prepared at home, they are tasty and fresh, have an appetizing appearance and are not expensive. Bright, hot, crispy and flavorful donuts are perfect for a hearty snack outside the home.

Perhaps this is why the idea is so tempting for entrepreneurs - to buy a machine for making donuts and start making money by selling these confectionery products.

How can you make money from donuts?

The implementation of a business idea for selling donuts should begin with an assessment of your own resources. First of all, the entrepreneur must determine:

• potential of available retail and production space;
• the volume of own working capital and the ability to obtain credit resources;
• availability of qualified personnel.

Depending on all this, a businessman can either sell from a stall, or open a kiosk with donuts, or organize a cafe - a donut shop.

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Business from scratch

If at the start of a donut business the entrepreneur has neither his own premises, nor large funds, nor employees, then you can start selling donuts using the most budgetary business plan: purchase an inexpensive donut machine, prepare the product at home and sell from a tray.

To implement this idea, you only need your own labor and a small start-up capital (the device can be purchased for 25 thousand rubles).

At this stage, it is important to follow the recipe and sell quality goods, since a new entrepreneur will not be able to attract customers with anything other than delicious donuts and quality service.

Medium format

If a businessman has an amount of about 50 thousand rubles. and the ability to support hired workers, then the format of such a business as the production of donuts for selling them from a storefront becomes available.

Display cases can be installed in rented space in stores and shopping centers, or you can equip kiosks selling donuts.

The donuts themselves can also be baked on small production lines.

A businessman’s expenses increase due to rental payments and maintenance of working staff. But trade turnover also increases due to the opportunity to profitably present your product, as well as through the sale of hot and cold drinks.

Organization of a donut shop

To run a business in this format, it makes sense to think about donuts.

Today there are several franchisors working in Russia, cooperation with which allows you to make a good profit. These are brands such as:

• American Dunkin' Donuts and Krispy Kreme;
• Russian “Lenchik-Donchik” and “Those Donuts”.

Purchasing an American franchise will cost a Russian entrepreneur 80 thousand US dollars. A Russian franchise will cost at least 10 thousand US dollars.

This is the amount of necessary investments, due to which:

• employee training;
• establishing all production cycles;
• purchase of equipment;
• production of launch marketing materials.

But even if you are ready to invest 80 thousand US dollars in a cafe, there is a high probability that the franchisor will refuse to sell the franchise. The reason is the lack of the necessary sales market in the region.

Important! Reputable franchisors value their reputation, and if, according to their information, the donut shop cannot reach self-sufficiency within the stated period, most often this is 1.5 years, then no one will sell the franchise to the entrepreneur.

Therefore, before opening your own donut shop, experts advise ordering a marketing research and only after receiving positive conclusions, plan investments.

Purchase of equipment for a donut shop

There are two types of donuts:

• rings;
• round donuts with filling inside (Berliners);

Rings and donuts can be additionally glazed and decorated with a variety of confectionery decorations.

All this requires debugging production processes, which in a donut shop environment should be automated as much as possible.

The simplest equipment is a machine for producing donut rings.

Its cost is about 2 thousand US dollars. Productivity up to 400 donuts per hour.

Equipment for Berliners is more expensive. The production kit includes

• industrial mixer;
• divider-rounder, which forms dough pieces for Berliners;
• a proofing cabinet (Berliners are made from yeast dough and a proofing cabinet is necessary for the dough to rise);
• deep fryer;
• filling depositor;
• enrobing apparatus.

A complete automated complex can cost more than 1 million rubles.

Today, domestic sets of equipment for donut shops are in demand, since their prices and quality are the most acceptable for starting an independent business. But it is necessary to purchase equipment only from trusted suppliers.

Profitability of donut business

If you are thinking about how to open a donut shop from scratch, you should understand that the implementation of this project will require significant costs, although its payback period is at least 2 years. This period increases significantly if the donut shop is opened on credit, on which interest must be paid.

To evaluate the effectiveness of this business idea, you need to develop a donut shop business plan with calculations. The approximate data presented below will help you in compiling it.

Start-up costs for organizing a business will be about 3 million rubles. This amount includes the purchase of equipment, renovation of premises, concluding contracts with suppliers and purchasing the first batch of raw materials.

The monthly cost of running a donut shop will be approximately 180 thousand rubles. This includes:

• 100 thousand rubles. – salary of 3 employees;
• 30 thousand rubles. – rent of premises;
• 35 thousand rubles. – costs of producing 200 kg of donuts;
• 15 thousand rubles. – and mandatory fees.

The monthly sale of 200 kg of donuts (4000 pieces) will bring an income of about 200 thousand rubles. (the cost of one donut without filling is about 50 rubles). About 100 thousand rubles. can be obtained from the sale of drinks. Additional income will be provided by the service of decorating, packaging and delivery of donuts.

Thus, an entrepreneur will be able to earn money per month to pay for current expenses, as well as return up to 150 thousand rubles, which is 5% of the starting investment. With such indicators, the business will pay off in 20 months.

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