When will the central children's world open? "Children's World" will move to a building next to Lubyanka. Central children's stores

Glafira

Yes, of course it’s a pity, people suffered, but from what? Due to the fact that this horseradish collected money from everyone and neglected the fire, he thought they wouldn’t come or they would come and get off with an envelope again??? No need to whine, the children got burned and this is not an isolated incident! So look for premises where everything is safe and trade for health and money for June!

Victoria

I’m surprised why the “metropolis” at “Sovrenaik” has not yet been closed, the customer flow is large, the aisles are narrow, two people with a cart cannot pass, although the area can be increased and expanded if all sorts of trays are removed, besides, there have been no repairs in it opening day (13 years), I think the fire safety system is unlikely to be in order, in case of unforeseen circumstances there will be casualties

Sergey

Register with the entire city at the employment office and receive 800 rubles per month

Sergey

Good luck to everyone, soon we will dress in neighboring cities, or with guys from friendly republics in the Galaxy, etc.

Buyer

Very "good" news. At least you could buy something cheaper there, but they’ll make a big shopping center where the same thing will be done, but even more expensive. Haven’t you thought about the fact that for some it was their only income: about those who have children, about women who some are dragging their families. What evil people you are! Try to at least sometimes put yourself in these situations, maybe you will become kinder: where to work in our city if everything is falling apart.

Entrepreneur

Now, if you feed the country without us. That’s why we constantly raise taxes for pensions, this year they raised the cash register online again, you want to screw it up and take tribute in the form of their services. It turns out that the state cannot feed government employees without us.

Tatiana

“Our” Children’s World is “old”, it’s a pity - it’s a good place, but all the other rows are complete nonsense: it’s both expensive and looks ugly - the rows are like at a market. I feel sorry for the people who worked there. Well, I'm interested in: the same one" Child's world“The “old” one will move somewhere and settle down? I’m talking about the department.

Irina

The director of the store is a redneck and an unceremonious type, hucksters okay, but how should the sellers of Children's World live? on what means to survive for three months (how they were sent on vacation without saving their salary)?! They received pennies, but now, thanks to his grace, they found themselves completely unemployed. But it’s not young girls who work there, they just can’t find another job, give them young people everywhere. I wonder, who will be responsible for this chaos?!

Entrepreneur

And what is the benefit for Russia if we have Swedish Ikea and French Auchan. After all, they don’t leave the money they earn in Russia, but take it for themselves to replenish the budget of their countries.

For an entrepreneur

the state and the people will not become poorer from your merchant imputed taxes - kopecks, go into production, open workshops, otherwise you imagine yourself to be the breadwinners of the people, at all times they did not respect pathetic resellers

There is an ambivalent attitude here. On the one hand, it is clear that such trade of the 90s should disappear in favor of modern trade. And this happens. It is clear that sooner or later the building itself will be made better - it is already impossible to make it worse. It will be equipped with different modern systems(fire extinguishing, air conditioning, ventilation, etc.), and it is unlikely that after this they will allow the same trash as it was. The cost of updating is huge, and it can only be recovered by attracting large retailers. And this is not bad, but the best thing is that the norms of the law become mandatory - that is probably the most important thing (for how long is another question, but at least for now it is so). At least, in addition to the fact that it is more pleasant to go to a modern shopping center than to Detsky Mir, there is also less chance of getting burned there.

On the other hand, it’s just humanely impossible to treat tenants this way; you can’t treat people this way. I am sure that all the blame for this emergency lies with the owners of Detsky Mir. Well, if you didn’t pass the test a month ago, you can’t fix anything - so announce it, let them look for new places this month. No - even on the day of closing in the morning they denied it, when the day before the court decided to close it immediately. Then from somewhere came the statement “you will work for four more days,” which initially could not have any justification. By the way, they also took money from the tenants two months in advance, like it’s no big deal that we need these checks. I am absolutely sure that they planned to “agree” until the very end, as they have been negotiating all these years - otherwise they would have closed it long ago. They considered themselves cooler than any other ships out there. But now this is impossible. Those with whom they “agreed” before, after the famous fire, are quite rightly afraid that they themselves will be imprisoned for a long time. In Kemerovo they plant them in batches.

In short, if the owners of Detsky Mir really don’t have the money for a global update, and it looks like that, most likely we will see this shopping center put up for sale. They will definitely buy it - the place is not bad, not far from the center, and it’s “traded” and familiar to people. But we are unlikely to see anything like “Children’s World”.

Detsky Mir will move its flagship store to a building next door to its “historic” location on Lubyanka. The chain will open a department store in the Fashion Season gallery on Okhotny Ryad

The Children's World store in the Voentorg building on Vozdvizhenka (Photo: Lori)

Several market participants told RBC that the Detsky Mir flagship store will move from the Voentorg building on Vozdvizhenka to the Fashion Season shopping gallery on Okhotny Ryad. commercial real estate and children's goods. According to one of RBC's interlocutors, the opening of the store is scheduled for spring 2017. At the same time, the store area “will be no less than the current 7 thousand square meters. m flagship in Voentorg,” the source claims and adds that “based on the current gallery space, Detsky Mir can occupy the space of the Podium market store (occupies about 13 thousand sq. m on two floors. — RBC)».

“At the moment we are at the stage of negotiations on the relocation of our store inside shopping center“, - creative director of Podium market Polina Kitsenko said through the press service.

Detsky Mir will open a store during the Fashion Season, a representative of the retailer’s press service confirmed. At the same time, the chain also plans to keep the store on Vozdvizhenka.

Way home

AFK Sistema acquired a controlling stake in Detsky Mir JSC in 1995 and created a full-fledged retail network with the flagship at Lubyanka. In July 2008, the central department store was closed for reconstruction, which was supposed to be completed within three years. But due to the crisis, AFK Sistema had to make changes to its plans: in 2009, Vladimir Yevtushenkov’s company was forced to sell for a symbolic 60 rubles. its development subsidiary Sistema-Gals, together with the building on Lubyanka, to VTB Bank as part of a debt restructuring of more than $1.3 billion.

A change in the structure of investors ultimately delayed the opening for almost seven years: the Central Children's Store received its first visitors only in the spring of 2015. Despite Detsky Mir’s desire to return as an anchor tenant to the renovated department store, which the chain’s general director Vladimir Chirakhov spoke about in 2014, the main tenant became the British toy store Hamleys World, developed as a franchise by the Ideas4retail company of Alexander Mamut and Evgeny Butman.

Detsky Mir itself also did not immediately find a new location for the flagship department store: only in 2014 the company announced the conclusion of a ten-year lease agreement in the building of Voentorg - one of the most famous Soviet stores, closed in the early 1990s due to disrepair. In 2002, the owner of the building became the AST group of Telman Ismailov, which sold it in 2009 to Nafta-Moscow of Suleiman Kerimov. He, in turn, a year later transferred Voentorg to Rybolovlev’s structures in exchange for part of the shares of Uralkali. In 2014, Voentorg was put up for sale, and the BIN group offered about 12 billion rubles for it. (the deal fell through). Now the main contender for the purchase of the building is the alliance of Avica, which manages private equity funds in the field of commercial real estate, and the Chinese Fosun.

How does Detsky Mir work?

The revenue of Detsky Mir Group for the first half of 2016 amounted to 33.7 billion rubles, net profit - 627 million rubles. The group manages 400 Detsky Mir stores and another 44 points under the ELC brand. At the end of 2015, AFK Sistema sold 23.1% retail company Russian-Chinese investment fund (owned by Russian Foundation direct investments and China Investment Corporation) for 9.75 billion rubles. As stated by the main owner of AFK Sistema, Vladimir Yevtushenkov, Detsky Mir may hold an IPO in March 2017.

Central children's stores

According to one of RBC’s interlocutors in the real estate market, Detsky Mir wants to occupy the space during the Fashion Season, including in order to “take over part of the traffic of the Central Children’s Store on Lubyanka.” “The failed return to the “historical walls” of the department store was experienced quite “painfully” by the shareholder of Sistema and the company’s top managers,” another RBC source claims.

In addition, RBC’s interlocutors are confident that placement in such a location will be another attempt by Detsky Mir to open a “premium format” store, since it is strange to open an ordinary hypermarket in one of the most expensive department stores in the capital. True, Detsky Mir already had projects in premium children's retail, but they were not successful. The operator tried to develop the Yakimanka children's gallery for six years, but at the end of 2014 he sold the building to the owner of the nearby Gimeney shopping center.

General Director of INFOline-Analytics Mikhail Burmistrov believes that a new attempt to return to the premium format may be more successful. In his opinion, over the past two years, Detsky Mir has “significantly improved its position in the market and increased the efficiency of company management.” “The location near the Central Children's Store on Lubyanka may even play into the hands of both stores,” says Burmistrov. “Buyers in premium stores love choice, so stores won’t take customers away from each other.”

Total 96 photos

"Children's World" on Lubyanka Square opened on March 31, 2015. I have never been there after its so-called “reconstruction”, and going to that very “Children’s World”, which I remember very well from childhood, simply became an obsession in the spring of 2015. Somehow there was no time,” but with the acquisition of a new lens, it was decided to drop everything and go on an excursion to this toy corner familiar from childhood, the place of my childhood fantasies, and test this glass in the appropriate context. The lens, by definition, had to produce bright, rich and careful colors, and where else if not in the World of Toys could all this be experienced!? The main thing for me, after all, was to get an answer to the question - did the Children's World, which in some way became archetypal for several generations of Soviet children, manage to preserve this reverent emotional component of the magical world that I remember so well in my early childhood sensations .

As you know, Detsky Mir was privatized in 1992 and its last owner was the oligarchic company Hals-Development, part of Mr. Yevtushenkov’s Sistema group. In 2005, the building received the status of a regional cultural heritage site, and in 2006, the owner of the building announced its reconstruction. Despite the protective status of the building, which allows only restoration work and prohibits new construction in areas of cultural heritage sites, on July 1, 2008, the shopping complex was closed for reconstruction, as a result of which only the outer perimeter of the walls remained of the historical monument, and the internal architectural design and interiors were completely lost despite protests from the public and Archnadzor. The new shopping complex was reopened on March 31, 2015 under the sign “Central Children's Store (CDM) on Lubyanka” due to the fact that the historical name belongs to the previous owner of the building - trading network"Child's world".
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Work on the project for the original building of the central Detsky Mir began in early 1953. Its author was the outstanding Soviet architect Alexey Dushkin. Construction was carried out above the deep metro station "Dzerzhinskaya" (since November 1990 - "Lubyanka"), on the site of the demolished Lubyansky passage (1882-1883, architect A.G. Veidenbaum) using its foundations and part of the vaulted basements included in the new building.
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A seven-story building with a total area of ​​just over 58,000 sq.m. had an attic and two underground floors, the height along the cornice on the Rozhdestvenka side was 181.1 meters. This is the first building in the USSR where escalators were installed. By the way, many probably remember the colorful, brutal cargo trolleybuses that delivered children's goods in large volumes and filled the transport area along Rozhdestvenka from the Berlin Hotel.

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The volume of the building was created as part of the ensemble of Dzerzhinsky Square (now Lubyanka Square). Large arcades and the originally conceived decor were supposed to give the huge structure lightness and elegance, hiding its grandiose scale.

The first three floors of the store were large spaces in which stands with products from USSR factories and factories producing goods for children were located. In the corner parts of the building there were flights of stairs with marble balusters duplicated by elevators; in its central part there was a two-tier atrium, which became the real “face” of the Central Children's World.
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When I remember my childhood experiences, I am captivated by the delight of this wonderful world of toys and the unique opportunities for realizing any of my dreams. The store seemed simply huge and endless in its fabulous splendor. Often, while still very small, without permission, I went here alone without parents, to this place sacred to my childish heart, in order to be imbued with the pure delight of dreams and admire the toys coveted by my childish heart.
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Therefore, I was curious - did the “reenactors” manage to preserve this unique atmosphere, or at least part of it? There was little hope, however. The example of the “reconstruction” of “Voentorg” did not speak of a careful reconstruction of our history and the interests of Muscovites, but of the maximum “yield of useful retail space”)

The warmth of the former military goods store was completely lost and I was worried that the same sad story could happen to the Children's World on Lubyanka, despite the eternal theme of children's goods.

At the beginning of June 2012, during the presentation of the plan for the restoration of the children's department store, prepared under his leadership, it was announced that the emphasis in the upcoming construction would shift to preserving the original decoration and dimensions of the internal layout, with work on the central part of the interior in a restoration mode. It was stated that the historical shape and dimensions of the atrium, the pitch of the columns surrounding it would be preserved, and the original balustrade would be recreated, but in April 2013, journalists discovered that the building had been completely destroyed and only the walls remained of the legendary department store. During the construction work, which cost approximately 8 billion rubles, a seven-story one appeared in place of the three-story atrium of the architect Dushkin, the retail area increased by more than a quarter - the total area of ​​the new building was 73 thousand square meters. meters.

Let's see what we have gained as a result of this reconstruction of the Children's World, and what we have lost. Externally, the facade of Detsky Mir looks much more carefully made than the aforementioned Voentorg... The inscription "Detsky Mir" will never be here again..., despite the DM trademark installed on the roof...
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Atrium shopping complex sublime and impressive. Since I currently only have a 35 mm lens, it is not visually possible to cover this entire volume with a wider angle, but we will try) Everything here is very deliberately festive and the interior of the Children's World looks “expensive” and pompous)
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According to the owner company, the interior of Detsky Mir was recreated according to the original architectural design of the Central Children's Store. Marble for finishing was brought from the Koelginskoye deposit (Ural Mountains) - it was this type of stone that was used during the construction of the Central House of Art in 1957. Eight unique bronze floor lamps, restored marble staircases and railings have been preserved in the atrium.

The photo below shows the monumental “Raketa” clock. The watch was created by the oldest enterprise in Russia, the Petrodvorets Watch Factory.The clock mechanism weighs 4.5 tons and consists of 5 thousand parts made of steel, aluminum, titanium and gold-plated.According to the manufacturer, this is the largest mechanical watch in the world, it is among the top five in the world mechanical watch, such as Big Ben, the Kremlin chimes, the clock on the Prague Tower and the clock in Ganzhou.

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On the ground floor there is a playground with a fairytale castle...
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And a stage for children's performances.
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The overall impression is quite positive, despite the somewhat detached atmosphere of the shopping center - there are children, they play, there are a lot of organizers of children's time and photographers - no one will be left unattended, but a vague anxiety is already penetrating your soul...

However, I am also curious about something else - what is being sold in the depths of this children's trading monster. Is there at least something domestic here or, as always, everything is farmed out to foreign toys and goods!? The character from the Russian fairy tale cartoon is recognizable. However, it seems that this is where almost everything domestic ends...)
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The first thing that catches your eye is a display case with green “aliens” - naturally imported and with a design alien to the Russian eye)
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Imported toys, construction sets, play sets and characters have arrived...
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By the way, I’ll immediately make one very positive remark - there are places for photography here great amount. Almost every major trade brand trying to lure children and, most importantly, parents with this - to take pictures in front of their signature characters...)
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“Shooting” here is a great pleasure - you can pick up a lot of scenes and very easily.
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Just an incredible riot of colors, colors and shades...
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Foreign sellers do not skimp on their advertising and advertising displays - the struggle for parents’ wallets here is serious - and in earnest...)
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The characters are a little strange and sometimes cause slight bewilderment)
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It becomes easier when traditional bears or hedgehogs are found)
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Although, again, this bear is somehow strangely aloof and arrogant, in my now adult opinion)
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The main atrium of Children's World is decorated with stained glass paintings by artist Ivan Bilibin. The master’s illustrations are pictures from Russian fairy tales about “The Frog Princess”, “Vasilisa the Beautiful”, “Sister Alyonushka and Brother Ivanushka”, about “The Feather of Finist-Yasna Falcon”, “The Tale of Tsar Saltan” and others. At least the Russian flag is available - and thank God)

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Stained glass windows from Russian fairy tales make quite a strong impression - you have to see it “live”.
It’s good that at least there are no Mickey Mouses and the ubiquitous Barbies in the design of the atrium dome...
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There is one thing in Children's World that is worth coming here with or without children - this is Observation deck- a new remarkable place in Moscow, where you can view the capital for free from one of the seven historical hills, where Children's World is located.
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The rooftop area is quite long - almost along the entire façade of Detsky Mir, overlooking the east and south of the capital.
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The views from here are amazing!...
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Including Lubyanka Square. The main FSB building cannot be seen in full) - in the photo on the left - it can only be partially seen - this is probably how it was intended)
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Here, once, a monument to F.E. was erected. Dzerzhinsky. Now this place is empty. There are many proposals on how to use it, but the authorities and the public have not yet come to a common opinion.
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View towards Nikolskaya Street, leading to the Kremlin.
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To create an “oil painting” of the Moscow panorama from a bird’s eye view - here God himself commanded)
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However, let’s return to the vast spaces of Children’s World and continue our review)
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This rocket is installed in the center of the central escalator staircase of the shopping center.
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This place is simply a LEGO kingdom...
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However, most of all a soft toy...,
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And different, different characters...
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Winnie the Pooh is of foreign blood - but I would still really like to see here our already domestic character from the legendary domestic cartoon)
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Many, many cars to suit every taste, and especially the wallet)
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The Central Children's World was built in 1957 - especially for International festival youth and students, so that guests of the capital can see with their own eyes that there is a happy childhood in the Soviet country.

The building grew up on the site of an entire block, consisting of several buildings, which also included Lubyansky Passage. Established historical ensemble shopping arcades in 1953-1954 it was demolished.

The central children's world was also supposed to play the role of an ideological symbol of successful Soviet trade and prosperity.

Initially, the government decided to preserve the Lubyansky Passage and, after reconstructing it, make it part of the new building. However, as A. Dushkin recalls, “I started working, examined the passage in detail and came to the conclusion that there was no point in this - it was necessary to build a new building on a new foundation with partial use of old structures.”

Everyone remembered the delicious ice cream, the huge wall clock with chimes and moving figures (which did not appear immediately, but only during the store’s opening hours), toys and school uniforms bought here once upon a time, christmas tree, a carousel, huge queues, crowding, stuffiness and numerous counters that were difficult to get through.

Children's World was the only children's goods store of its kind, where, in an era of total shortages, you could find and buy everything after standing in lines.

In 2008, the Central Children's World was closed for reconstruction. The project for the future store, which existed at that time, provided for a complete reorganization internal space buildings: new layouts, new funnel-shaped atrium, new round glass dome. In 2011, after lengthy debates and discussions of the project in the press, the development company abandoned the previous concept in order to preserve the historical configuration of the central hall and completely recreate the memorable interior. This decision was supported by the authorities and approved by the shareholder. At the beginning of 2012, after work to strengthen the external walls of the building, the company began to partially dismantle the internal emergency structures in order to avoid sudden collapses of the metal roof of the central hall, which could not withstand another snowy winter.

The architectural and planning solution of the department store made it quite difficult for Soviet-era general contractors to work on the creation of the project. Initially, the architects (the author of the Children's World project was A. Dushkin) solved only the problem of reconstructing the existing building of the Lubyansky Passage. The desire to use the foundations of the passage ultimately led to unfortunate errors in the design solution, which were in no way compensated for by the insignificant economic benefits.

We are talking about the problem that the investor faced today when agreeing on the project of the main hall and its further reconstruction. Thus, due to overstressing of the existing foundations, the creators of “Children’s World” abandoned the construction of a central trading floor the entire height of the building, with two or three mezzanine floors and an overhead light at the seventh floor level. The blind ceiling above the hall was made at the level of the third floor, as a result of which a closed “courtyard-well” was formed above the roof of the hall. Atmospheric precipitation began to collect in the so-called well, dampness appeared and, as a result, the destruction of walls made of silicate brick.

Load-bearing structures were recognized by numerous commissions as pre-accident. An official conclusion was prepared in which more than a third of the areas of the current building were recognized as not meeting modern fire safety standards. On July 1, 2008, it was decided to close Detsky Mir for reconstruction.

The authors of the new project for the reconstruction of the Children's World on Lubyanka made the only correct conclusion - the operation of the building legendary store impossible without bringing it onto a single foundation slab. To ensure safety, it was decided to replace the internal load-bearing structures in the building. At the same time, the walls of the building, which are the subject of protection, will be carefully restored. Moreover, the original author’s view of the three-span loggia from the side of Lubyanka Square will be returned.

According to the chief architect of Moscow Alexander Kuzmin, new project- the most successful solution, which, on the one hand, allows us to recreate the historical atmosphere familiar to us all, and on the other hand, allows us to eliminate many construction shortcomings caused by the rapid construction of the building in 1957.

However, “The work to dismantle the structures of Detsky Mir, which began in December 2011, may ultimately lead to the loss of the original building and its replacement with a “remake”, - Arkhnadzor fears.

The history of the emergence of "Children's World".

Drawing 1976 E. Kumankov. In "Children's World".

Photo from the early 1960s. (colorized)

Now "Children's World" is closed... Only the facades are guarded. Inside there is devastation and outright vandalism. But I already wrote about this (and also see the label " ").

Photo from the 2000s. Central hall.

2008 "Children's World". Ladder. Photo by Uncle Kolya

Uncle Kolya

2008 "Children's World". Interior fragment. Photo by Uncle Kolya

2008 "Children's World". Interior fragment. Photo by Uncle Kolya. The pictures were taken the day before the closure of Detsky Mir, which occurred on July 1, 2008.

"The priorities for the Sistema-Hals company are the following areas of social responsibility:<...>- development of socially significant cultural and historical objects..." link

"...all areas of activity of the Sistema-Hals company have a high social significance. Social responsibility before society is a key task and an integral part of the daily work of the employees of the Sistema-Hals company"link

Photo from 2009 "Children's World". Interior fragment. Archnadzor

Well, a photo with Alyonka from the last time (before closing):

On Tuesday, January 24, 2012, the president of the development company "Gals-Development" Sergei Kalinin said that the right to recreate the interiors of the Moscow "Children's World" will be put up for competition: “An open architectural competition has already been announced to recreate the interior. Moreover, several hundred participants have already decided to take part in it.” He noted that when developing a project to recreate the interior, the developer is ready to involve a wide range of experts.

This, of course, AFTER the marble balusters and other things inside that were not included in the register of historical heritage at the time the “dismantling” began, reliably hidden from the eyes of the people behind the walls, were so fortunately included in this historical heritage in time... *(

A complete dismantling of the internal structures of "Children's World" and its unique interiors of the 1950s is currently underway. last century, while preserving only its outer walls, the goal is to construct a single foundation slab under the building. “Carrying out this work urgently will make it possible to protect the building from further destruction and deformation.”, - emphasized in "Hals-Development". In response to this statement, Arkhnadzor recalled that quite recently in Moscow they were laying a single foundation slab for the Bolshoi Theater - and for this it was not at all necessary to destroy all the interiors of the monument.

Advisor to the Russian Academy of Architecture and Construction Sciences, honorary architect of Russia Lyudmila Moldavskaya believes that in order to preserve both the function of the building and its appearance it is necessary to revise its structure, analyze the strength of the structural scheme in new conditions, carry out certain construction works. "The uniqueness of the building is in its appearance and scale (!!!) that need to be preserved, which is what the development company is trying to do"“,” she said, recalling that “Children’s World” was built in times of shortage, in a hurry, which led to design miscalculations and planning features. “At one time, this building was erected as a palace, where there was an unprecedented sense of respect for its visitors - children. This is what needs to be preserved in the first place. After all, the requirements modern life not the same as they used to be", - said Moldavskaya. According to her, “People want a comfortable, convenient and safe space to bring their children to, and the needs of those for whom this iconic and unique store is being recreated cannot be ignored just to mothball the building.”.

The modern world certainly does not experience a lack of “scale”, if this word is used to describe large buildings. In appearance Of course, I remember the high round glass arches of Detsky Mir from childhood, but I can’t say that this is what is important. The most important thing is that when entering “Children’s World” from any street you find yourself in the main hall, royally majestic and childishly alive with all these toys, a carousel, a Christmas tree, moving creatures suspended from the ceiling... escalators, like in the subway , to the upper floors. And the higher you go, the more mature you get - there’s a store for artists right at the top, tools for carving wood on the second floor, interesting clothes - not a lot, but interesting. And if you enter correctly, it seems from Rozhdestvenskaya Street, then immediately up the stairs on the second or third floor you will find yourself in a CAFE, a real cafeteria type!, with compote and pies at a low price *) Maybe it was worth reconsidering the ventilation in the store, I don’t remember how stuffy it was , but people write. Conduct an explanatory conversation for sellers (with a salary increase!) so that they become kinder, they also write about this. The rest is a matter of rearranging the goods. In any case, it is more important to preserve the inside than the outside.

Arkhnadzor believes that reconstruction work on the building will lead to its loss and destruction of the historical and cultural value of the historical monument, the responsibility for the preservation of which lies with the Russian state.

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