Personal code tape. Personal offer of the feed via SMS or e-mail. where to print coupons

1.6 (32.14%) 84 votes

One of the most popular and beloved by all was the “Happy Birthday” promotion in the Feed. In 2019, the terms of the promotion changed slightly. And you need to pay attention to this so that there are no disappointments or complaints later.

This promotion was initially tested in three large regions. And after we saw that it was arousing great interest among buyers, we decided to launch it everywhere. Now the “Birthday” promotion in Lenta is valid in all 79 Russian cities where there are stores of one of the largest Lenta chains.

To receive birthday discounts you must have:

• activated Lenta card;
• a completed form indicating your date of birth;
• passport or other identification document (for example, driver's license) indicating your date of birth;
• ask at the information desk for a personal discount coupon for a birthday promotion in Lenta;
• leave your contact information and confirm your consent to receive notifications through any of the channels convenient for you (via SMS, text messages, email);
• When paying for purchases, show the cashier your Lenta loyalty card issued in your name and the personal discount coupon you received.

Take advantage of this offer if you want to be able to purchase necessary products for the holiday at competitive prices and get discounts. Of course, for this you need to fulfill one important condition: only the owner can take advantage of a 15% discount on all products sold in Lenta. If the selected products participate in, then the discounts are not summed up, but the one that is higher is selected. At the moment, more than 12 million people, owners of Lenta store cards, can take advantage of the discount.

The loyalty program, which is the main policy of the company, is aimed at making every customer feel welcome in any of Lenta’s supermarkets or hypermarkets. If at first each holder of any type of Lenta card was given a 5% discount on the entire range of products, then the “Happy Birthday” promotion became a logical continuation of the program.

How to get a coupon on the website lenta.com/bdcoupon/

Recently, you can get a birthday coupon in Lenta on the official website lenta.com/bdcoupon. There is a form in which you just need to enter your loyalty card number in the Feed. And you will receive a coupon to the specified email address. It can also be obtained through. There is a special page on the website www.lenta.com bd_coupon, which is intended for birthday people in different cities where Lenta chain stores are present. It doesn’t matter where you live: in Moscow or St. Petersburg, Omsk or Krasnoyarsk, Nizhny Novgorod or Kazan. In 2019 you can get coupons at lenta.com/bdcoupon

Many Lenta buyers are interested in how to get a discount coupon in Lenta for their birthday. Anyone who:

• has a Lenta loyalty card;
• registered and filled out a form at the information desk;
• confirmed his date of birth by bringing a passport or other document indicating his date of birth.

Enter your customer card number to check if you are eligible to receive a birthday coupon in Feed:

How to become a participant in the “Happy Birthday” campaign in Feed

The promotion invites its customers to celebrate their birthday not just once a year, but for eight whole days! Isn't this a royal gift?

You can use the discount on your birthday, two days before it and five more days after it. Every day, during these eight days, you can buy goods worth no more than twenty thousand rubles

The discount amount consists of two components:

• from the discount that is provided to you with your loyalty card;
• discounts using a personal coupon received at the information desk.

Important! Discounts on all products cannot be combined. Usually the discount that is greater is applied. Discounts do not apply to purchases or tobacco products.

The cash equivalent of discounts is not issued.

How to get discounts in Lenta on your birthday

To be able to purchase all products with a 15% discount, you must:

• get a loyalty card and it;
• At the information desk, which is available in every Lenta store, you must ask for a buyer’s questionnaire. In the form you need to enter information about your date of birth, etc. To save time in the store, you can print the customer form right here. Fill it out at home and bring it to the store ready-made. All you have to do is give it to your employees.

Birthday discounts in Lenta in 2019 apply to a huge range of products. The conditions for receiving a discount coupon have become more favorable. Now the discount is valid not for 15 days, as it was in 2018, but for only eight. But if previously you could buy goods only once in all 15 days, now you can do this every day without any special restrictions. The main thing is not to spend more than 20 thousand rubles per day.

In Moscow and St. Petersburg, in Nizhny Novgorod and Krasnoyarsk, in Omsk and Irkutsk, as well as in other cities of Russia, you can get significant discounts on your birthday. Although the discount on the Lenta card cannot be combined with other discounts on these products, it is made up of the general discount on the card and on a personal coupon.

Birthday discounts are applied both in hypermarkets and in Lenta supermarkets.

Download and print the buyer's questionnaire to receive a personal coupon

Here is a form that you need to fill out, indicating reliable data that corresponds to your passport. You can print out the form for your convenience, fill it out at home, and then bring it to the Lenta store and give it to the employee at the registration counter:

• you need to choose how you want to receive notifications: sms, email or phone;
• bring a document that confirms your date of birth. This could be a passport or driver's license. The data is entered into the computer. And even if in the future you forget about this promotion, you will receive a notification with an invitation to visit Lenta stores and choose gifts for yourself at big discounts;
• after that you will be given a personal discount coupon at the “Information” counter;
• 7 days before your birthday you can start receiving the best offers. Choose any products and get 15% discounts. To do this, you will only need to present your loyalty card and a discount coupon.

In 2019, you can take advantage of the birthday promotion discount in Lenta every day for eight days. The purchase amount should not exceed 20,000 rubles. Discounts are valid 2 days before the birthday, on the birthday itself and then for another five days.

What to do to get a birthday discount in Lenta

You need to do the following:

• come to the Lenta store on one of eight days, including your date of birth. ( And );
• take your loyalty card with you;
• take the personal discount coupon received at the information desk;
• select no more than 500 units of goods;
• When paying at the checkout, present your loyalty card and personal coupon.

Here are some more important rules you should know:

• you can purchase no more than 100 products using your personal coupon;
• You cannot purchase the following products using a personal coupon: Lenta loyalty card, tobacco products;
• a 15% discount consists of a general discount on a loyalty card and a personal coupon;
• Discounts do not stack with each other. The largest discount on the product on that day for this product is selected, and that is what you will receive;
• you will not be able to receive compensation in monetary terms;
• the organizer of the promotion, which is Lenta LLC (address 197374, Russia, St. Petersburg, Savushkina St., 112, lit. B.) reserves the right to cancel or change the terms of the promotion at any time. At the same time, 30 days before this, an announcement about this will be published on the official Lenta website.

Attention all birthday people! To receive discounts on your birthday, it is not enough to simply fill out a buyer questionnaire. You must confirm your date of birth. Bring your passport or other ID showing your day, month and year of birth. Show the document to the receptionist at the front desk. After this, you will receive a personal coupon in the form of a postcard. There is a barcode inside. It must be presented to the cashier when paying for your purchases. Along with the coupon, you must show your loyalty card. Only in this case you will receive a 15% gift discount. Good luck to you!

Additional discounts for all Lenta cardholders

According to Chris Newbury, director of loyalty program development at Lenta, the chain’s stores pay great attention to personalizing offers. The personal data and preferences of customers who leave reviews and share their suggestions are taken into account. All gifts therefore turn out to be necessary and useful for the category of buyers who really need them. The information received is used as a marketing tool to create personalized gifts and offers. On your birthday, 2 days before and 5 days after, every Lenta customer will be able to save a lot of money. And at the same time get what he wants to buy most. Sometimes discounts reach up to 70%.

In addition, every customer who has a card constantly receives personal offers in the form of coupons, which are issued at the checkout. They can then receive discounts on their next purchases.

FMCG retailer Lenta began sending letters to customers with a personal offer based on their purchase history. As the company’s marketing director Andrey Sorokin told the site, the company began testing the tool as part of the Big Data project, implemented in partnership with the German company Emnos (operator of the PayBack loyalty system).

The personal offer includes six coupons, upon presentation of which the client receives bonus points or an additional discount. About 0.5 million loyal customers, that is, about 10% of cardholders, received such letters. Printed letters have been sent out since the end of 2013, electronic letters since March 2014.

Loyalty history

Lenta has been developing a loyalty program since 2004. During this time, about 9 million cards have been issued, of which 5.3 million are actively used; up to 90% of all purchases are made through them. In addition to the 5% discount on the entire range, the cardholder has access to promotional discounts and other special offers. In addition, since 2005, the company has been using elements of a bonus program, adding points to the card when the conditions of the promotion are met (purchase for a certain amount, purchase certain goods).

In 2013, Lenta launched the Big Data project, which is aimed at studying customer preferences using data obtained when purchasing using a loyalty card. “We expect that this will increase the attractiveness of each of the chain’s stores by adapting the offer to the specifics of consumer demand,” says Andrey Sorokin.

Testing mailings based on analytics collected as part of the Big Data project became a new stage in the development of the project. The company does not disclose the amount of investment in the project, but emphasizes that they are satisfied with the first results. Thus, the number of active loyalty card holders, that is, those who made at least two purchases per year, increased by 35% in the first quarter of 2014 compared to the same period in 2013. “If the tool continues to prove cost-effective, we will continue to invest in project,” the top manager emphasized.

According to the intelligentemails service, the cost of electronic direct marketing mailing (via e-mail or SMS) is 100 thousand rubles. per month for 120 million letters per year. Processing purchase history data using the SaaS (software as a service) model for a large FMCG retailer can cost $1-3 million depending on the number of recommendations, says Dmitry Sytin, advisor to the president of the St. Petersburg International Commodity Exchange (formerly IT -Director of the Utkonos Group of Companies).

In the trend of personalization

The tool for sending letters with an individual offer based on purchase history has not yet been widely used by Russian FMCG retailers. In addition to Lenta, it is used by X5 Retail Group as part of the Ikra bonus loyalty program. Three weeks after registering in the system, the buyer begins to receive individual offers based on the questionnaire data and purchase history. They are printed on cash receipt, come via e-mail or SMS (if the buyer gave permission when filling out the questionnaire), and are also available on the participant’s personal page on the program website. Additional bonuses are awarded for purchasing personally recommended products. However, a buyer can spend no more than 100 bonuses per week.

Other large networks use only general mailings informing about promotions and new products. A number of players fundamentally do not plan to move towards personalization of the offer. "We position ourselves as a discounter and work with a minimum markup, so some additional discounts“We can’t have general or personal ones,” commented the Auchan company. O’Key considers the tool promising, but they are happy with the current loyalty system and do not plan to change it in any way. Dixy Group, on the contrary , has suspended the production of discount cards and has been developing since last year new program loyalty. The company did not specify whether it will include individual offers in the form of discounts or bonuses.

Internet players and premium retailers are moving more actively towards personalization. Thus, the online hypermarket "Utkonos" segments the audience according to a number of parameters and each group, depending on its characteristics, provides a promotional code for free shipping or a discount. For now, such mailings are carried out only via SMS, according to e-mail The retailer notifies customers only about general promotions.

Since the end of 2013, the Globus Gourmet chain has been identifying the most favorite products based on purchase history and providing special conditions for their purchase. “This could be a larger discount than with a discount card, or a completely free offer of some new product,” said CEO company Andrey Yakovlev. By the end of this year, Azbuka Vkusa will launch a similar project. “The topic of an individual approach to the buyer is very interesting for our market segment, where every client is valuable,” notes the company’s marketing director Galina Yashchuk.

According to Dmitry Sytin, retailers’ interest in technologies for analyzing the purchase history of each client is growing as competition intensifies, but most players are afraid to invest in them without seeing convincing success stories in front of them. “So if Lenta and X5 get an effect from their projects, their experience will immediately be picked up by other participants,” the expert believes.

Learn more about the results of activities and development strategies of leading retail companies you will be able during the meeting websiteSSIA TOP-200 2014 DAY , which will take place June 3, 2014 in Moscow V event hall "InfoSpace". For the first time, the list of the country's largest retailers has been expanded to 200 participants, and the share of payroll and the share of rental costs have been added to the research matrix retail space in revenue. More about the project .

Reference

The Lenta company was founded in 1993. At the end of May 2014, the company operated 81 hypermarkets in 46 cities of Russia and 13 supermarkets in Moscow and the Moscow region. Revenue in 2013—RUB 144.3 billion.

A personal offer is a gift from the Lenta federal retail chain hypermarket to people who have a loyalty card. Have you received an SMS or email with a personal offer? Lenta hypermarkets distribute personal offers to regular customers in electronic format.

Many hypermarkets, trying to attract regular customers, offer special offers and discounts. In addition to the 5% discount on the entire range, the cardholder has access to promotional discounts and other special offers. The Lenta company was founded in 1993. At the end of May 2014, the company operated 81 hypermarkets in 46 cities of Russia and 13 supermarkets in Moscow and the Moscow region.

Coupons can be personal, selected specifically for you. There are also coupons available to all Lenta card holders. Here you can view the coupons available to you and print them. All that remains is to select the products in trading floor and present them at the checkout along with coupons.

Below are the special offers available to you today. In each offer you will find one or more coupons. Commercial network Lenta has federal status and a lot of hypermarkets. Depending on what starting data the regular customer provided to the store. The fact is that such offers are formed on the basis of purchases made by the buyer over a certain time. How often do such offers come?

It is logical to assume that if the program “notices” a certain decline or there is a possibility that the buyer has switched to another store, it will send him a personal offer. The Lenta hypermarket is very popular in St. Petersburg; the northern capital loves to shop there in large quantities.

The Lenta store has created another type of program that increases the loyalty of its regular customers. And it indicates which products you have a personal discount on. Now you just need to go to the store and take advantage of this promotion. The personal offer includes six coupons, upon presentation of which the client receives bonus points or an additional discount.

In 2013, Lenta launched the Big Data project, which is aimed at studying customer preferences using data obtained when purchasing using a loyalty card. We expect that this will increase the attractiveness of each of the chain’s stores by adapting the offer to the specifics of consumer demand,” says Andrey Sorokin.

Promotions in the Lenta store

The tool for sending letters with an individual offer based on purchase history has not yet been widely used by Russian FMCG retailers. Three weeks after registering in the system, the buyer begins to receive individual offers based on the questionnaire data and purchase history. However, a buyer can spend no more than 100 bonuses per week.

A number of players fundamentally do not plan to move towards personalization of the offer. We position ourselves as a discounter and work with a minimum markup, so we cannot have any additional discounts - general or personal,” commented the Auchan company.

The company did not specify whether it will include individual offers in the form of discounts or bonuses. This could be a larger discount than with a discount card, or a completely free offer of some new product,” said the company’s general director Andrei Yakovlev.

Over the next seven years, eight more hypermarkets were opened in St. Petersburg. Lenta is one of the largest and fastest growing networks retail in Russia. In each Lenta hypermarket you can purchase a buyer’s card, which will give you the opportunity to purchase goods at a discount. Information about these products is presented in the Lenta catalog.

The key to your proposals, as always, is the Lenta card. Make sure to use your coupons! Regular customers are given a special store card. Use SMS or emails. SMS and letters contain an advertising component and links to resources where you can print coupons for a special discount. The program selects the most popular products and provides significant discounts on them.

And it all depends on how far you are from these hypermarkets. Their new feature for attracting and advertising is offering discounts for regular customers, they send a link via SMS where you can print discount coupons. Its essence is as follows: a message is sent to your phone that contains a link. Lenta has been developing a loyalty program since 2004. During this time, about 9 million cards have been issued, of which 5.3 million are actively used; up to 90% of all purchases are made through them.

In addition, since 2005, the company has been using elements of a bonus program, adding points to the card when the conditions of the promotion are met (purchase for a certain amount, purchase of certain goods). Testing mailings based on analytics collected as part of the Big Data project became a new stage in the development of the project. The company does not disclose the amount of investment in the project, but emphasizes that they are satisfied with the first results.

The personal offer from Lenta is another attempt by the retailer to become more customer-oriented. The printed coupon indicates what the discounts are, on what products and what expiration date this personal offer has.

[Taipei, Taiwan] The international esports tournament MSI Gaming Arena (MGA), held since 2010 under the auspices of the leading gaming brand MSI, is preparing to start. Registration for participation in regional qualifying competitions began on July 7. As an official partner of the ESL Pro League, MSI, in collaboration with ESL One, will present the grand finals of the tournament…

Masterhost is continuously working to make the use of our services as comfortable as possible for you.
We hope that the materials we have prepared will be useful to you!

home » Investments » Personal code tape. Personal offer of the feed via SMS or e-mail. where to print coupons