Original outdoor advertising. Creative outdoor advertising that cannot be ignored. Sport - is life

Creative studio Uniartic specializes in the production of all kinds of advertising products, from a simple printed booklet to a more complex product - outdoor advertising. When fulfilling customer requests, we take into account even the smallest details, not to mention the design, architectural style and the specifics of the area where the installation is to be installed. Our professionals calculate traffic intensity, viewing angle, evening lighting, whether your outdoor advertising will stand out from the general background, etc.

Studio designers are developing individual projects for each customer, taking into account their wishes and offering them various means of advertising. Creating advertising that sells is difficult - it is a real art and a subtle science. Higher education students educational institutions management and economics are preparing more than one outdoor advertisement to demonstrate their skills in this area.

Outdoor advertising is all kinds of signs (LED and advertising), image structures, signs and media, light panels and volumetric letters. We carry out outdoor advertising on top level, which is memorable, catches the eye and “catches”. Even if you are on a busy street, in the center of a huge flow of information, a person will pay attention to it. If you are interested in outdoor advertising, then the work we have completed is posted on our company’s website - outdoor advertising, photos will more accurately demonstrate our skills.

Outdoor advertising

Outdoor advertising is used to achieve a specific goal - to popularize a product, service or any object, to make the product recognizable. Outdoor advertising copes with this task perfectly and with its help many products, services and objects have become known and in demand.

The most common type of outdoor advertising is in the form of a huge poster, and is mounted near busy intersections, avenues and in places where the main flow of people accumulates. This type of advertising includes banners and advertising banners, which are placed at a height of 6 meters above the roadway. This ensures maximum performance of outdoor advertising with target audience. People make visual contact with the advertising medium while at a pedestrian crossing, while driving in a personal car or on public transport.

Modern man is accustomed to advertising signs and banners, but nevertheless, originally designed banners almost always work, help the product/service in promoting the sales market and show high performance. Outdoor advertising is simple and effective method interest a person, inform and indicate where they can purchase a product or get a service.

Nowadays, people are so accustomed to advertising that they practically do not notice it anymore and consider all these signs and huge billboards as something like an addition to the general city landscape. Naturally, with this approach, the perception of information provided by an advertising agency is out of the question. So PR people have to rack their brains about how to attract the attention of passers-by to their advertising. True, to the credit of the advertisers themselves, it is worth noting that sometimes they really manage to come up with and create a real masterpiece that not only conveys information, but also serves as a real decoration for the city. Below is the top 33 best advertisements– is clear evidence of this. I have already published this kind of advertising.

#33: Berger Paint: Natural Colors

Advertising Agency: JWT Mumbai,

Advertising agency: Colenso BBDO, Auckland, New Zealand

#31: The Economist

Advertising agency: Abbott Mead Vickers BBDO, UK

#30: A crumpled billboard calls for keeping your distance

The Colorado State Patrol posted a three-dimensional billboard simulating the consequences of a car accident. ( Advertising campaign, developed by the Amélie Company agency, encourages drivers to maintain distance and rules for the passage of freight vehicles. The message on the crumpled billboard reads, “Not keeping your distance is not worth it.”

#29: Calvin Klein Underwear

Advertising School: Chosun University, Gwangju, South Korea

#28: Penline - very sticky tape

Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia

#27: Science World TV Channel - Diamonds are not that rare

The creatives of the Canadian agency Rethink, who came up with this billboard, claim that it is the only precious billboard of its kind in the whole world. (Advertising agency: Rethink, Canada)

#26: CNN: A look at the stories behind the scenes

Advertising agency: DDB&CO., Istanbul, Turkey

#25: Calgary International Film Festival

Only the best films make it. (Advertising agency: WAX, Calgary AB, Canada)

No. 24: BIC razors

Advertising Agency: Contract, Mumbai, India

#22: Max Factor

When it rains, the mascara starts to wash off.

#21: Woodland Mountaineering Boots

#20: Martor Solingen Razors: Extremely Sharp

No. 19: Oldtimer Restaurant: Tunnel

A special poster for a large Austrian restaurant chain that encourages you to stop and have a bite to eat. (Advertising agency: Demner, Merlicek & Bergmann, Vienna, )

Advertising agency: David&Goliath

No. 17: Anando Milk – The Power of Supermen

Advertising Agency: McCANN ERICKSON, Mumbai, India

No. 16: Billboard with blood. Don't drive in the rain.

When it rains, red streaks appear on the child as a warning to slow down. (Advertising agency: Colenso BBDO, Auckland, New Zealand)

No.15:Panasonic Trimmer (Nose Hair Removal Razor)

Saatchi & Saatchi Indonesia creatively used real electrical wires in its outdoor advertising for a nose trimmer.

#14: Donatos Pizza: Billboard with smoke

Advertising agency: Engauge, Columbus, USA

#13: Kill Bill 2

#11: Avera Health: Smoking Billboard

(Advertising agency: BVK, USA)

Advertising agency: TM Advertising, Dallas

No. 9: Koleston hair dye: Color changes

Advertising agency: Leo Burnett, Beirut, Lebanon.

Scientists have determined that previously a person spent 11 seconds getting acquainted with visual information, but now – only 3. The task of marketers and advertisers around the world is not only to hold attention for more than three seconds, but also to force a person to purchase the advertised product or service. To do this, you need not only to be bright and original, but also to stand out from the abundance of advertising companies.

Money under glass

An original Canadian advertisement for the company ZM, which produces bulletproof glass Scotchshield. Marketers suggested constructing a glass safe and filling it with real money. It was installed right on the street, and everyone could try the advertised product for strength. Marketers handed out hammers, shovels, bats for this purpose - anything you could use to try to break it.

A policeman was constantly on duty near the safe, because little could happen.
Active participants cheated and broke the metal reinforcement of the safe frame, but the glass was never broken.

Eternal batteries

The famous company Kodak, which produces, in addition to photographic equipment and film, also batteries, for their advertising they created a funny banner with an equally funny inscription: “When you decided that they were already “died” ...”.

Home delivery

The American chain of fast food restaurants Papa John, which has offices in almost all major cities in the world, chose door peepholes to advertise its brand. Small advertisements with a picture of a pizza delivery man were taped to them. Looking through the peephole, it seemed that there was really a man standing on the threshold with a box of pizza in his hands.

Very bright flashlight

American LED flashlight company Maglite made an original photo advertisement using an art museum. The advertisement says that these are the most powerful flashlights in the world.

Fighting unpleasant odor

To promote Rexona deodorant in India (Mumbai), advertisers on sliding doors shopping center pasted a picture of a group of people in full height. When a person approached them, it felt like the crowd was parting before him. And outside the doors there was a sign waiting for them with the text: “People move aside if you smell bad.”

Time for coffee

To advertise American Folgers coffee in New York, marketers used a manhole with steam coming out of it all the time. They glued a photo of a cup of coffee to the manhole cover and wrote around it: “The City That Never Sleeps, wake up!”

Invisible tights

For advertising transparent and invisible Sauber tights advertising agency developed a series of funny images. They say the tights are so sheer that a burglar no longer needs to cut eye holes in them.

German quality watches

The German company IWC, in order to announce the release of a new watch model, IWC's Big Pilot's Watch, came up with its own original move. Flexible handrails in the shape of the same clock were placed in the interior of transfer buses in Berlin.

Listening to music in comfort

The music electronics company Bose created a fun ad for headphones in Niagara Falls. According to the advertisement, the headphones are equipped with noise reduction function.

Say NO to a hangover!

Alka Seltzer is a world-famous hangover cure. His photo advertisement was placed in public places with a short slogan: “Hangover is dangerous.”

Bright headlights

Marketers from the car headlight company M-Tech Plasma HID Lights painted two burnt marks on the wall of the parking lot. Interested drivers who came closer highlighted the inscription: “M-Tech Plasma HID Lights are 300% brighter than conventional headlights.”

Impenetrable helmets

New menu at McDonalds

Insanely original use of billboards to advertise a restaurant chain fast food McDonalds. The poster depicted a sundial that shows which dish is best to eat at what time. The originality is that the shadow of the McDonalds sign actually shows the time of day.

Stylish jeans

For the popular American jeans brand Lee Jeans, dozens of pants were placed throughout the city: on posts along the road, on laces stretched over the heads of passers-by. This advertisement certainly attracted attention.

Sport - is life

German Olympic Sports Federation, in order to popularize a healthy and active lifestyle, created a unique interpretation of Michelangelo’s famous sculpture “David”. It comes with the slogan: “If you don't move, you get fat.”

Silky hair

International cosmetics brand Timotei has created a funny advertisement for its shampoo. For her, they used a photo of a lion and Photoshop. The advertising campaign turned out to be cheap, but unmistakably attracted attention.

Reading is fashionable

Mint Vinetu Bookstore in Vilnius, for his advertising, he created not only a series of incredible new book covers, but also an entire photo project, hung throughout the city. Idea advertising company is that by reading books, in your imagination you can become someone else. He promotes not only the store, but also the culture of reading itself.

Insure your car

Allstate Auto Insurance Company reinforced its slogan “Are you in good hands?” a clear example in a multi-storey car park.

Super soft

To promote Ariel laundry detergent in America, they designed an unusual billboard that imitates a soft towel. The advertising slogan is very simple: “Super soft.”

Big Jump

The company that produces Smart cars used a drawbridge as an advertising area. When the bridge is closed, it's just an advertising board. But when parts of the bridge open, it appears as if the car is jumping.

Creative outdoor advertising began to appear on our streets more and more often. We are so spoiled by the abundance of advertising in our lives that we often simply do not pay attention to the next new billboard. Fierce competition forces advertising designers to develop more and more original and unusual options. We bring to your attention a selection of unusual outdoor advertising that cannot be ignored.

Advertising new fast food cafe At the stop