Open a pancake shop. Current expenses, profits and menu formation. A successful business required expansion. My marketing moves

• Market prospects
• Product Description
• Production plan
• Staff
• Financial plan
• • • • Similar business ideas:

We present to your attention a sample business plan for a pancake house opened in a shopping center on an area of ​​120 square meters. m.

How much money do you need to open a pancake shop?

According to preliminary calculations, opening a pancake cafe will require capital expenditures in the amount of 2,190,000 rubles:

• Production department equipment (kitchen equipment, refrigeration equipment, pancake machine, etc.) - 800 thousand rubles.
• Equipment for the visitor service area (tables, chairs, etc.) - 300 thousand rubles.
• Design and decoration - 500 thousand rubles.
• Registering a business, obtaining permits - 150 thousand rubles.
• Advertising budget (signboard, advertising in the media, printed materials) - 50 thousand rubles.
• Additional air conditioning and ventilation system - 50 thousand rubles.
• Accounting program - 40 thousand rubles.
• Creation of inventory - 100 thousand rubles.
• Reserve fund - 200 thousand rubles.

Investments for opening a business are planned to be attracted from two main sources: funds from the founders of the project (50%) and borrowed funds received from one of the commercial banks (50%).

Market prospects

The pancake shop is intended to provide the population with the opportunity to purchase and consume pancakes - an original Russian product, which nowadays, due to the acceleration of travel time and the employment of people who eat mainly semi-finished products, which do not create much trouble and do not take much time to prepare. The pancake bar and pancakes, prepared almost in front of the visitor's eyes, satisfy the buyer's needs for this low-carbohydrate delicacy. The skills of making pancakes are retained only by those who have cooking as a hobby, but mostly people lose their cooking skills. That is why the product “Pancakes” is becoming increasingly rare, but no less a favorite dish that you always want to enjoy. That is why, by making and selling pancakes, you can get your share of the profit on the market.

Product Description

Pancakes are the main product of our menu. Here you can try pancakes with mushrooms and cheese, boiled pork, cabbage and egg, ham, bacon, sour cream, butter, red caviar, salmon, condensed milk, banana, dried apricots, honey and many others. The menu of our pancake shop will be very diverse, and in addition to pancakes it will include:

• Homemade lunches
• Salads
• Dumplings
• Syrniki
• Lenten menu
• Dessert
• Children's menu
• Cold and hot drinks

In fact, you can not only have a snack on the go, but also have a full lunch or dinner. The average check of the establishment will be 200 rubles. Opening hours are from 10:00 to 21:00.

Production plan

The pancake shop will be located in the shopping center in the food court area, on the third floor (the cinema and entertainment complexes are also located there). The rental area is 120 sq. m. m., including a service area, a kitchen area, a washing area and a utility room (warehouse). The rent is 140 thousand rubles per month. The advantage of opening a pancake shop in a shopping center is not only the high traffic volume, but also the equipment of the rented premises. There is no need to spend money on connecting communications (water supply, sewerage and heating) and repairs. The shopping center building already meets all fire and electrical safety standards, sanitary, hygienic and technological requirements.

What equipment to choose for a pancake shop

After concluding a lease agreement, all that remains is to purchase the necessary equipment and arrange the visitor service area. IN production room(kitchen) the following equipment will be purchased: pancake machine, flour sifter, mixer, washing tub, work table, coffee maker, refrigerator, chest freezer, meat grinder, frying surface, slicer, vegetable cutter, refrigerated counter for ingredients, shelving and auxiliary equipment (knives, cutting boards, dishes). It is planned to purchase a super-productive pancake machine SIKOM RK-2.1. This machine automatically forms, bakes and folds pancakes. By changing the pancake copier, you can produce round, square and rectangular pancakes. 200 thousand rubles will be spent on the purchase of this machine. In total, about 800 thousand rubles will be spent on equipping the production department. The purchase of raw materials, products and ingredients for preparing pancakes and other dishes will be carried out from local companies engaged in wholesale and farms.

Staff

Two cooks, three assistant cooks, a manager, four waiters, and two dishwashers will be employed as personnel. The accountant will be employed part-time. The total wage fund will be 190 thousand rubles per month.

Which tax system to choose for a pancake shop

The organizational and legal form of the pancake house will be a limited liability company consisting of three founders. It is planned to use UTII as a taxation system - a single tax on imputed income (the area of ​​​​the premises allows this to be done). A license to carry out such activities is not required.

Financial plan

Fixed monthly expenses

• Rent - 140 thousand rubles.
• Salary + insurance contributions - 240 thousand rubles.
• Utility costs - 35 thousand rubles.
• Taxes (UTII) - 10 thousand rubles.
• Advertising - 50 thousand rubles.
• Accounting services - 8 thousand rubles.
• Other expenses - 15 thousand rubles.
• Total - 498 thousand rubles.

Variable expenses

• Raw materials and ingredients - 25% of sales
• Income
• Average check - 200 rubles.
• The average number of visitors per day is 160 people.
• Revenue per day - 32,000 rubles, per month - 960,000 rubles.

How much can you earn from pancake products?

Profit: 960,000 - 240,000 ( variable expenses) - 498,000 = 222,000 rubles. The pancake shop's profitability is 30%. With such indicators, the project pays for itself in 15 - 20 months (taking into account the period for promoting the establishment).

This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step-by-step plan for organizing a business

In order to open a pancake cafe that will generate a stable income, you must:

• Study the market situation and determine the prospects for this area of ​​commercial activity.
• Draw up a rough business plan for opening a cafe.
• Solve financial issues.
• Go through the LLC registration procedure in accordance with the legislation of the Russian Federation.
• Rent a room, buy equipment and furniture.
• To conclude labor contracts with the staff.
• Sign contracts with suppliers, security companies, service companies.

After solving all the above questions and collecting the necessary information, you can create detailed business plan opening and development of a pancake cafe.

List of required documents

In the pancake cafe, in addition to documents on LLC registration and tax payment, there must be the following papers:

• premises rental agreement;
• trade permit (issued local authorities authorities);
• CEC certificates and opinions;
• permits from the fire inspectorate, Rospotrebnadzor and labor protection authorities;
• waste removal agreement;
• invoices for the entire range of products sold;
• agreements with suppliers and security company.

There should be a buyer's corner in the pancake shop so that cafe visitors can leave reviews about the work of the establishment or get information about the company. In the application for registration of legal entities. persons must indicate the activity code. The pancake cafe belongs to the category of companies with OKVED 55.30 (cafes and restaurants). The positive aspect of this business is that organizers do not need to obtain licenses or special permits.

If you have been dreaming of your own restaurant all your life, but do not have enough funds to realize your plan or are not entirely sure of the success of your endeavor, try opening a pancake cafe first. This way you can check whether catering is really your calling. And if you try, you will also become the owner of a small, but profitable and profitable business.

Why a pancake cafe, and not, say, a sausage or sandwich shop? Yes, because pancakes are a national dish, loved by everyone, but recently they have become a rarity on our table. The thing is that the pace modern life They don’t leave any time to prepare this tasty and nutritious delicacy, the variety of which has no limits thanks to the ability to use almost any filling and sauce as an addition. Cafe fast food solves this problem - there will always be visitors here. And in order for the business to be profitable and pay for itself, you must first draw up a competent business plan for a pancake cafe. We bring to your attention the business plan “How to open a pancake shop from scratch?”

So, first of all, it is important to determine target audience establishments. Based on this, the range of products offered and their prices are selected.

Goals, objectives of the pancake house, target audience

The main goal is to quickly, tasty, home-style food for the guests of your establishment, and to provide customers with the widest possible range of pancakes. Everyone should get what they want. From traditional homemade pancakes with sweet filling, meat or cottage cheese and sour cream to trendy ones, borrowed from European cuisine, with ham, vegetables, fruit or even ice cream.

Appropriate drinks should be offered with pancakes: tea, coffee, juices, milkshakes. As a rule, alcohol is not served in such establishments; the maximum is beer. Later, you can expand the menu to include soups, salads and desserts. Service (fast, high-quality), friendly staff, cleanliness and a pleasant, cozy atmosphere are important.

The target audience– these are students, young people, middle-class businessmen who want to quickly have something hot and filling, and perhaps take it with them. Their income is small, so prices need to be set accordingly. Remember that families with small children like to come to such cafes on weekends and holidays - there should be a menu for them too. It’s not bad if you can arrange a play area for the youngest guests of your establishment and invite animators to children’s parties.

Market analysis, relevance

Choose a direction for your own business- a responsible step, because you don’t want to invest a certain amount of money, time and effort into the enterprise, and end up bankrupt in debts and loans. This is precisely why market analysis is carried out: what is in greatest demand at the moment, why, what is the competition, and what are the forecasts for the next few years.

In today's unstable economic conditions, domestic business is gaining momentum every month. One of its varieties is the “dumpling” type of business... .

There are now a lot of different snack bars and fast foods - everyone knows this. A pancake cafe wins in comparison with burger clubs because it is a more familiar food for our population. It is more natural, although the cooking process itself is a little more complicated, and it doesn’t hurt to develop your own recipe for tasty, fluffy dough in order to rise above the competition and get a good customer base.

There are not many pancake eateries yet, not counting the capital and large regional centers, so if you do not skimp on quality, there will always be a demand for your products.

On the other hand, pancakes with different fillings will be cheaper at cost than purchasing semi-finished products for a burger, therefore, prices in your cafe can be lower than in other fast foods.

Another advantage: pancakes are known throughout the country, people experience nostalgia and a constant appetite when they see these baked goods, so you don’t have to spend money on advertising, promotional events, tastings, etc.

And finally, the last advantage: anyone can quickly learn how to bake pancakes in a special apparatus, even without special education and cooking skills, as well as how to operate a coffee maker, kettle and juicer.

Registration, documentation and taxation

From the point of view of the law, the opening of a pancake cafe is characterized as. This is how it should be registered. WITH according to the legislation of the Russian Federation, withA special license is not required for the production and sale of such products.

You will have to regularly pay only one tax - a single one. But you definitely need to enlist the support of the fire safety service and the sanitary and epidemiological station.

How to open a pancake shop from scratch?

Selection of premises (location, area, requirements)

A cafe offering pancakes on-site or to take away should be opened where there are many offices, organizations, educational institutions, etc. If you live in a small town, you can locate a cafe not far from the highway - drivers will be happy to stop at your place for a snack. And don’t be afraid of competition - it will be everywhere.

There is no point in hiding in nooks and crannies; you must be visible. High-traffic shopping and entertainment centers are also well suited for this.

What size should the room be? It all depends on how many customers you expect to feed at the same time. For 15-20 seats you will need a hall with an area of ​​70-100 square meters meters. At the same time, do not forget to install a counter and snack tables without chairs, so as not to lose those visitors who are left without a sitting position.

It is desirable that the premises be located on the ground floor and have two exits for visitors and one for staff and delivery.

The following zones are proposed:

• hall for visitors;
• utility room for staff;
• kitchen and dishwasher;
• pantry;
• office.

Sewage, cold and hot water, electricity and heating must also be provided.

Purchase of furniture and equipment for the pancake shop

Necessary furniture in the hall:

• tables and chairs for clients;
• distribution counter and display case;
• hangers for outerwear;
• several children's tables and stools;

Minimum for the kitchen:

• ovens, ovens, etc.;
• refrigerator and freezer;
• pancake maker – with its help you will significantly speed up the process of baking pancakes;
• mixer, food processor, coffee makers and electric kettles;
• various kitchen utensils and dishes.

You can save a little if you buy a used pancake machine, not a new one, or rent one.

Recruitment

For a pancake cafe, you need two teams that will work alternately. One team should consist of an administrator who greets and seats guests, maintains order in the hall, three waiters (and no less), one assistant cook, one kitchen worker, and one cleaning lady. You will also need a chef to create menus and prepare signature dishes and an accountant.

You can recruit staff yourself, through friends, through advertisements in newspapers and the Internet, or through an agency.

Useful information for those who decide to open a fast food restaurant with minimal investment, i.e. by franchise:

Financial plan

• rental of premises – 150 thousand rubles;
• furniture and equipment – ​​another 250 thousand;
• products – at least 300 thousand rubles;
• staff salary – 200 thousand rubles;
• utility payments - about 30 thousand;
• advertising – 20 thousand;
• minor waste – 20-50 thousand.

In total, you need to invest approximately 1 million rubles in a pancake cafe. Don't forget about paying taxes.

Promotion of a pancake cafe

• Advertising on big boards, television, radio, posters. There should be a lot of them in the most crowded places: let as many residents and guests of your city or region as possible know that very soon they will have the opportunity to taste real Russian, fluffy pancakes with fillings for every taste at very reasonable prices. Don't forget to indicate the exact opening date and address of the establishment.
• Promotions. People love all kinds of gifts and bonuses. Organize a small promotion in honor of the opening of a cafe, for example, buy two pancakes and get the third as a gift. Or come up with a combination menu at a bargain price: pancake plus tea for only 300 rubles.

Selling your products cheaply and at discounts all the time just to keep visitors is a bad move in business and will not bring much income. To survive among competitors, emphasis must be placed on the quality of pancakes and assortment.

Constantly update the menu of the pancake cafe, try new recipes, and keep an eye on what is offered in your neighborhood. Organize weeks of national cuisine: along with Russian pancakes, offer Armenian lavash, French thin pancakes, Mexican burritos, Japanese rice noodle rolls. The main thing is that it is tasty and affordable.

Don't forget about discount cards, prize draws, and bonuses for regular visitors.

Profitability of the pancake business

The profitability of a pancake cafe is quite easy to determine. Based on our calculations, all costs will cost approximately 1 million rubles. Now you need to calculate your profit. If each visitor spends on average about 500 rubles for one visit on a regular day and about 800 for a visit on a weekend or holiday, then your profit per month will average 190 thousand rubles - provided that you provide the establishment with at least average occupancy .

Bottom line: in about a year and a half to two years, your investment will fully pay for itself and you will begin to receive only profit from the cafe.

That's all that anyone who has decided to try themselves as a small business owner in the field needs to know. Catering. The pancake business idea is perfect even for novice businessmen. To achieve results, you will first have to work hard - as in any business. But then you will admire your brainchild with pride and pleasure, because the pancake cafe not only brings you profit, but also makes people well-fed and cheerful.

Opening a pancake shop can bring you high profits. The main thing is to think over the menu, purchase quality equipment and find a suitable location for the establishment.

Not all niches in the catering industry are tightly occupied by entrepreneurs. There are also areas that beginners can master. This includes a cafe with a “pancake” menu. Establishments of this type offer visitors an original Russian dish - with different fillings, according to different recipes. How to open a pancake shop from scratch? There are a few important nuances, which should be taken into account by a novice entrepreneur when developing a business plan.

Our business assessment:

Starting investment – ​​300,000 rubles.

Market saturation is average.

The difficulty of starting a business is 6/10.

Is it profitable to open a pancake shop?

Having your own pancake shop as a business is a profitable direction, which, with the right approach, will bring the entrepreneur a consistently high income. But before we start documentation case, it doesn’t hurt to weigh the pros and cons.

Open pancake business will be beneficial for several reasons:

• Relatively low start-up costs that quickly pay for themselves.
• There are not many authentic establishments on the market that offer visitors exactly the “pancake” menu.
• Large selection of equipment from suppliers.
• Available and inexpensive raw materials for making dishes.
• There are several business options that can be implemented.

As practice shows, it is quite possible to establish a profitable operation of a pancake shop, both in small town, and in a large populated area. But here it is important to draw up a detailed business plan with all the calculations and development strategy, and constantly work to attract customers to the cafe.

As for the disadvantages of this line of business, difficulties may arise with registering a business - you will need a whole package of documents and permission from supervisory inspections. The procedure for decorating a cafe can take a lot of time and money. But this applies to absolutely all catering establishments! It is also worth considering seasonality - in the cold season there will not be many customers in the cafe.

Whether it is profitable to open a pancake shop should be decided only after analyzing the market in a particular region. It often happens that even highly profitable activities do not “take root” in the market. Identify consumer demand for a specific dish and analyze the level of competition.

Select the format of the establishment to open

Before purchasing equipment and assembling Required documents to register a business, decide which format you will “master.”

There are several options here:

• Mobile pancake house. The main advantage of a mobile kiosk is that it becomes possible to move the outlet to a new location every day. And this can be profitable - look for the location where you will get the highest profit from selling pancakes. For example, in summer you can trade on beaches or in amusement parks, and in winter - in busy squares or near business centers. A pancake stall will not require significant start-up costs - the investment is less when compared to a stationary catering outlet. But there is also a serious drawback - pancake kiosk Due to limited space for preparing dishes, it will not be able to offer a very wide menu.
• Stationary pancake shop. Opening such an establishment will require more significant costs. But the profits will be greater in the future! You have the opportunity to create a pancake menu with an impressive list of dishes - customers will certainly appreciate this. The location of the establishment needs to be carefully considered. And here the same rule as in the case of mobile stalls - you need a highly accessible place. If you open a pancake cafe near train stations, educational institutions, metro stations, markets and large shopping centers, high profit guaranteed. Think about what the interior of the pancake house will be like - you will have to invest in the decoration of the premises in order to attract customers. If you approach business organization wisely, it is quite possible to reach a fundamentally new level– launch a whole chain of cafes.

Whatever direction of business you choose, consider the offers of franchisors in this market segment. A pancake franchise will allow you to launch a profitable business under already famous brand. The agreement provides for comprehensive support for the parent company in conducting its activities - assistance in finding premises and purchasing equipment, providing ready-made recipes and advertising materials. Franchise entrepreneurs of the following brands deserve attention: Three frying pans, Blinoff, Pancake maker, Blinok, Teremok. The cost of franchises varies in a wide range - from 150,000 rubles to 4,500,000 rubles. But do not forget that you will be giving money from your wallet to buy a pancake maker for the cafe and other equipment, and to equip the premises. If there is a minimum of available funds, sometimes it is more profitable to open an establishment yourself.

Registration of the planned business

How to start a catering business? From registering your activities!

Register with the Tax Inspectorate as an individual entrepreneur. There is another option - to operate as an LLC. But this will require more money and time. If you are planning a mini-pancake house, then choose an individual entrepreneur.

In parallel with registering the business, you will have to find premises for the establishment and conclude a lease agreement. Make a purchase necessary equipment, repair the found premises and create recipes for dishes - all this will be checked by the SES and the Fire Inspectorate. Only after all checks will a pancake house on wheels or a stationary cafe be able to open its doors to visitors. To prevent checks from taking a long time, read regulations with the requirements for catering!

Opening catering establishments is an area that requires mandatory licensing of activities. Obtaining a license is a long process. Upon completion of all checks, you receive a permit certificate. Contact your city's licensing authorities.

How to decorate a room?

Most likely, you will have to make repairs to the found premises - it needs to be “adjusted” to the planned establishment. The design of the pancake house can be made in any style. But more often preference is given to the design of the hall, where the emphasis is on Russian traditions - wooden walls and tables, authentic interior items, slightly dim lighting. In your pancake shop business plan, be sure to include a section where the design of the premises will be presented. This is an important point, since it is the design of the establishment that will become its calling card in the future.

If we talk about a stationary catering establishment, then you will need a room with an area of ​​at least 40 m2. Plus, there should be allocated footage for the kitchen, staff rooms, office rooms. It would be nice to find a building where it would be possible to provide an open veranda to accommodate guests - even in a small town, there will probably be one. Then visitors will be quite comfortable tasting hot dishes even in extreme heat.

Do not forget that supervisory authorities have strict requirements for the selected premises. What do you need to open a pancake shop? Provide all the “benefits of civilization” - heating, water supply, electricity, ventilation, sewerage.

Develop a restaurant menu

In the business plan for a pancake cafe, include a section where a detailed menu for the future catering outlet will be presented. It is the range of dishes that largely determines the success of an establishment! In addition, what equipment to buy for the pancake shop will depend on the menu you create. Based on the range of dishes, plan to purchase equipment!

There are many recipes for pancake dough - unleavened, salty and sweet, yeast and yeast-free. Offer your customers not only regular pancakes, but also those with filling. There are a lot of options - sweet confitures, jam, meat, fish, vegetables and fruits. There are over 30 recipes for filled pancakes. What is needed for a newly opened establishment? Include as many dishes as possible on the menu! After all, customers will come to the cafe precisely to taste delicious pancakes.

If you open a stationary establishment, then you can include not only pancakes on the menu - all conditions will be created for this. But even here, the emphasis is still on Russian dishes - cold and hot soups, dumplings, dumplings, pies. Consider the range of drinks - juices, tea, coffee, compotes. To sell alcohol (and this will allow you to earn more), you will have to obtain permission from regulatory authorities. If the menu includes other dishes in addition to pancakes, you will need to not only buy a pancake machine, but also other equipment - and these are additional costs, sometimes “unaffordable” for a beginner.

In the case of a mobile stall, everything is somewhat simpler - here it is unrealistic to offer customers a wide range of dishes. As a rule, entrepreneurs only include pancakes and drinks on the menu.

What equipment will be needed for the smooth operation of the cafe?

The key to the establishment’s popularity is its delicious dishes. And it will be impossible to cook pancakes without high-quality equipment.

In catering establishments, they do not use frying pans for this, but special devices - pancake makers. Don’t skimp on them - this is the main expense item. The price of the equipment will depend on its brand and performance. It varies from 10,000 rubles to 50,000 rubles. Even inexpensive household pancake makers are quite suitable for use in a cafe kitchen - for example, the Krampouz pancake maker.

Most likely, you will have to buy several devices - then customers will not have to wait long for their order. Preference is often given to equipment from foreign brands - it lasts longer and bakes the dough well.

You will need not only an electric pancake maker for a cafe, but also other equipment:

• mixer for mixing dough,
• slicer for cutting products,
• refrigerators for storing semi-finished products,
• refrigerated display cases,
• oven,
• microwave,
• coffee machine,
• blender,
• teapots.

There will also be expenses for purchasing furniture - for the living room, kitchen and office. An additional expense item is dishes. In stationary establishments, it is undignified to serve dishes on disposable plates - you need glass ones! Many entrepreneurs order dishes with the establishment’s logo - an excellent solution, despite the fact that it is quite expensive.

To buy equipment for a pancake house on wheels, you will need to spend less. All you need is a mixer, an inexpensive Maslenitsa pancake maker, a coffee machine, a blender, and a refrigerator. In this case, you don’t have to buy glassware - since the trade will take place on the street. Offer customers disposable plates, forks and knives.

Costs of starting a business and advertising the establishment

How much does it cost to open a pancake shop? To launch a stationary mini-cafe, you will spend at least 700,000 rubles. The list of capital costs will include the price of a pancake machine, preparing the premises for work, purchasing products, and registering a business. To open a small mobile kiosk you need less money - from 300,000 rubles.

You can save money when opening a cafe - buy used equipment. For example, an expensive used Roller Grill pancake maker costs 50% less.

Advertising a pancake shop will attract more customers - think it through marketing policy in a business plan. A prominent sign, banners all over the city, billboards - you need to work on recognition. Be sure to develop customer loyalty - offer discount cards, distribute flyers with discounts, introduce “happy hours” (a time when customers can dine cheaply).

The Pancake Cafe is opening for quick service to visitors. Not all housewives, given the modern pace of life, can spend a lot of time pampering their loved ones. Therefore, the products must be tasty and of high quality, as close as possible to homemade baked goods.

Fast food cafe

Before opening a pancake shop, you need to select a room, decide on the assortment, find out who will visit it more often, think over the interior and draw up documents.

Location, taking into account competitors, is preferable on central streets or near some large educational institution. In the first case, the rent is too high. In the second, most likely, repairs will be required, which must be done before opening the pancake house.

A nearby canteen will not become a competitor if its menu does not have similar products. And with fast service and take-out trade, students, schoolchildren, teachers and residents of nearby houses will give their preference to the cafe.

Before opening a pancake shop, you will need to purchase equipment: dishes, furniture, refrigeration cabinets, air conditioning, and a computer. The main thing in the kitchen will be Tefal pancake makers, 5 of them to start with. A large area is not needed for a production facility. 20 sq.m. is enough. m. Shopping room should occupy an area of ​​50 sq. m. The room must be equipped with a bathroom.

Before opening a pancake shop, all documents must be completed, contracts agreed upon and signed, suppliers identified, advertising given, personnel hired and sanitary standards observed.

Cafe equipment

At the initial stage, the dough will be kneaded with a mixer. Subsequently, with an increase in production, a dough mixing machine will be needed. In addition, the necessary and auxiliary equipment for a pancake shop includes the following:

• Two refrigerators – 100,000 rubles.
• Air conditioning – 30,000 rub.
• Five pancake makers – 15,000 rubles.
• Two mixers – 4000 rub.
• Kettle – 1000 rub.
• Microwave oven – 3000 rub.
• Stove – 20,000 rub.
• Laptop – 30,000 rub.
• Bar counter – 40,000 rubles.
• Furniture – 40,000 rub.
• Music center (TV) – 10,000 rubles.

Total: 293,000 rub.

Production capacity also depends on production plan, and from the efficiency of the cook. Taking into account the volume of sales at the initial stage, equipment for the pancake shop will be required in slightly smaller quantities.

Production plan

The first thing you need to think about is the sale of fresh and high-quality products of your own making and related products. The initial production volume will be small. As consumer demand increases, the range and quantity of products will expand. In the future, we plan to deliver orders placed by phone and online.

In addition to the main area of ​​public catering, it is planned to hold banquets, anniversaries and funeral dinners. Therefore, the cafe menu will include snacks (cold, hot) and main courses.

Business plan

In the future, you can create a network of pancake shops around the city with wide range dishes and services.

The business plan of the Blinnaya cafe involves the production of products from yeast and choux pastry without preservatives or concentrates. The price at the first stage should be lower than that of the main competitors - pizzerias and bars, but higher than the cost.

The opening hours (from 8.00 to 22.00) will allow students to have breakfast before lectures, and in the evening have time to have a hot dinner so as not to cook on the stove themselves in the dormitory.

Blinis should become quite popular, as this original Russian dish will remind visitors of home cooking. Moreover, everyone is already tired of pizza and fatty pies with minimal filling. Therefore, the business plan for the Pancake Cafe will be implemented, and the founders will receive considerable profit.

Production technology

The baking process consists of several operations - receiving an order, kneading the dough, quality control, direct preparation of pancakes, placing and submitting an order. One product takes 1.5-2 minutes, depending on the recipe and quantity ordered.

Before opening your own pancake shop, you need to decide on suppliers of raw materials and select recipes and items that will be presented on the menu. For example, at the first stage you can consider four types of goods: “Royally”, “Ukrainian”, “Russian” and so on.

Prices for main products from the supplier in rubles:

• Flour – 8.
• Milk – 9.
• Sour cream – 20.
• Cream – 16.
• Butter – 55.
• Vegetable oil – 30.
• Meat – 150.
• Egg – 22.
• Yeast – 35.
• Onion – 15.
• Sugar – 18.
• Salt – 3.

The suppliers are the Dairy Plant, the Bakery Plant (flour), and the Agro Complex (sugar). And one or two IPs (meat, vegetable oil, tea).

Some products may be purchased at markets.

Planned output per day

If we assume that “Royal” pancakes will be sold in 20 servings (two pieces each), “Ukrainian” - 30, and “Russian” - 80, then a total of 260 products will be needed. Taking into account the costs of raw materials, electricity, wages, fuel, rent and unforeseen expenses, the cost can be calculated.

It will be 17.96 rubles for “Royally” pancakes. per serving (2 pcs.), “Ukrainian” – 19.02 rubles, “Russian” – 17.6 rubles.

Thus, 20% of the total production will remain for “other”. Consequently, pancake products must be sold per day in the amount of at least 5,000 rubles. The bar will add 15% of this.

The selling price of pancakes is calculated as follows:

"Royally"

• Cost – 17.96 rubles.
• Markup – 20%.
• Price excluding VAT – 21.23 rubles.
• VAT – 18%.
• Total: 25 rub.

"Ukrainian"

• Cost – 19.02 rubles.
• Markup – 20%.
• Price excluding VAT – 22.8 rubles.
• VAT – 18%.
• Total: 27 rub.

"Russians"

• Cost – 17.6 rubles.
• Markup – 20%.
• Price excluding VAT – 21.12 rubles.
• VAT – 18%.
• Total: 25 rub.

Depending on inflation, product prices may change.

Cafe organization

Business plan “Opening a pancake shop” includes a choice legal status, personnel issues and documentation. The cafe will be a limited liability company. Authorized capital 210,000 rubles. The founders, represented by the director, accountant and technologist, have equal shares. Private form of ownership.

To open a pancake shop, you must have your own capital in the amount of 210 thousand rubles and borrowed capital in the form of leasing - 293 thousand rubles. These funds will be used to purchase equipment. The annual leasing payment will be 15% of the initial cost of equipment, that is, 43,950 rubles. The contract period is five years. Marketing funding is planned to be provided from the development fund - 30,000 rubles annually.

Documentation

In order for a pancake shop to develop as a business and generate good income, you need to obtain permission from RosPotrebNadzor (SES) and GosFireNadzor. For an LLC you will need the following documents:

1. Notification of the start of business activity.
2. Production control program.
3. Sanitary and epidemiological conclusion.
4. Calculation of disinfectants.
5. Conclusion of the State Fire Supervision Service (EMERCOM).

Personnel issue

At the initial stage, there will be one cook and one staff per shift.

The responsibilities of the director include organizing all the work of the enterprise, concluding contracts, searching for suppliers and sales. In addition, he bears full responsibility for the condition of the cafe and the team, manages the property, represents the pancake shop in all organizations and institutions, opens bank accounts, issues orders, hires and fires workers.

The technologist is responsible for product quality and expansion of the range, controls production and finished products, draws up a work schedule, checks incoming raw materials and eliminates reasons that interfere with normal operation.

The accountant, who is also the deputy director for economic issues, is engaged in planning, identifying the reserves of the enterprise, drawing up reports and calculating wages. It also pays off with suppliers and customers, receives bank loans, makes timely contributions to the state budget and Pension Fund.

Two cooks, a waiter and bartender, a driver and a cleaner will be hired. Their average age will be 30 years. The workers' salaries will directly depend on the cafe's profits. At the end of the month, if profits increase, bonuses are provided.

Taking into account the Labor Code, the working hours of cooks, bartenders and waiters will be two to two, from 7.30 to 22.30. Administrative and managerial staff from 10.00 to 18.00 with lunch break. The driver will work 5 days a week from 8.00 to 20.00 with a lunch break. Cleaning lady - before the opening and after closing of the cafe.

With good bandwidth business profitability will be ensured. But it is impossible to develop consumer loyalty to only one product, even a favorite one. Therefore, we need to think about additional assortment. For example, soft drinks, ice cream, especially in summer time when most of the students go home. Of the proposed initial positions, you need to leave the most in demand and constantly add something new.

Foreign hamburgers and sandwiches have become very popular amid the faster pace of life. However, they have a bad effect on the stomach, so a person begins to look for not only nourishing, but also healthy food. Originally Russian pancakes are a great alternative to hamburgers. In this article we will look at a business plan for a pancake house with calculations and how to open an establishment from scratch.

Symbol of national cuisine

Pancakes, as a symbol of national cuisine, do not need to be introduced even to foreigners, especially to our compatriots. Classic Russian cuisine alone has more than 150 types of this wonderful dish.

Popular types of pancakes are with cheese, chicken and mushrooms. Sweet fillings - cottage cheese, apples with cinnamon, honey, condensed milk, chocolate.

The cost of 1 pancake without sauce and filling, made from high-quality natural products, does not exceed 1-2 rubles. The cost of a pancake is from 10-12 rubles, plus an additional bonus from the sale of fillings, drinks and gravies.

Before opening a pancake shop, study cookbooks and ask professional chefs who love to cook delicious food. Build a collection best recipes pancakes and fillings.

Let's look at how to open a pancake shop yourself.

Pancake shop format and location

According to experts, both formats of pancake shops are successful - mobile and stationary. Location requirements are approximately the same for both formats: streets and other places with intense crowds of people:

• institutes, universities, other large educational institutions;
• busy underground passages, metro station exits;
• transport stop areas;
• railway stations, bus stations;
• markets, shopping centers, roads leading to them;
• large office centers;
• recreation areas, tourist attractions, parks.

The advantage of a mobile pancake shop is mobility. In summer you can settle closer to a park or recreation center, in winter - on an avenue or a busy square. Another advantage of a mobile pancake house is the relatively low starting investment. The downside is the limited area of ​​the mobile kiosk, which narrows the range of pancakes. It will not be possible to equip full-fledged places for clients; you will have to be content with a tent with plastic furniture.

More high level- stationary pancake shop. It requires more financial investment and time, but allows you to expand and supplement the menu with various dishes of Russian cuisine - hot cabbage soup, soups, desserts and salads. It’s good to decorate a stationary pancake house in a national style, creating a cozy atmosphere that attracts additional visitors. The pancake room needs good ventilation, a sanitary facility, and running water.

For 1 seat you need 2 m² of space, for the kitchen - 10-15 m², for sanitary and utility rooms - 10 m². Choose options from 60 m². Large residential areas are also suitable for a stationary pancake house. In the business plan, describe in detail the format of the establishment, requirements for premises and equipment.

Business registration

First of all, register with the tax office as an individual entrepreneur or LLC. At small business more convenient than IP. The cost of registering an individual entrepreneur is less (about 800 rubles). You will conduct simplified reporting, pay monthly fixed insurance premiums- 1727.30 rubles, transfer 1444.04 rubles to the pension fund.

Then get permission from the administration to open or install point of sale, but first coordinate this with the fire and sanitary-epidemiological services. To resolve problems initial stage talk to law firms professionally engaged in collecting permitting documents, and focus on recruiting personnel and purchasing equipment.

Staff

For a small mobile point, two employees in shifts are enough. For a stationary pancake shop you need:

• cooks - 1-2;
• kitchen workers - 3-4;
• waiters - 3-4;
• administrators - 2.

Equipment

If you don't buy ready business If you are opening a pancake shop from scratch, consider all the offers in your region for suitable equipment. There are often profitable sales of used devices in excellent condition.

Select the dimensions and quantity of equipment taking into account the area of ​​the room. List of required equipment:

• Pancake makers. Buy reliable professional devices, don’t skimp on them. We sell one- and two-stage models of pancake makers made in Italy, Taiwan, China, and Ukraine with a productivity of up to 40 pancakes per hour. Coating: cast iron or Teflon. Some models can heat the finished product. The cost of pancake makers is 10,000-12,000 rubles.
• Professional dough mixer. Buy reliable German-made mixers with a power of 3.5 kW or more, with mode switching. Cost - 3000-4200 rubles.
• Refrigerator or refrigerated counter. Store raw foods strictly separately from prepared foods.
• Counter for storing prepared dishes.
• Vegetable cutter, blender, knives, spatulas, cutting boards.
• Coffee machine. Buy a productive device to receive more significant additional income.

In a stationary pancake house, an electric meat grinder, a stove and other devices for making fillings will be added to the list of equipment.

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