Popular products for sale online. The most popular goods in Russia. How is business demand determined?

From the author: Hello, friends, readers of our blog! If you have decided to start a business on the World Wide Web and don’t know what niche to choose for trading, and what is best to sell in an online store, then this is definitely the place for you. In the modern world, the number of online purchases is growing every day, and today I will tell you what people buy more often in online stores.

Nowadays it is very difficult to imagine a person without access to the Internet, and some even began to live on social networks! Today you won’t surprise anyone with an online purchase, but in Russia there are still many shops that don’t want to completely go into the virtual world and leave their offices and stores in real life, and our mentality is to blame for all this. However, I note that the scope of online trading is increasingly increasing, and this process can no longer be stopped - its growth rate can be compared to geometric progression or the proliferation of microbes.

Online shopping statistics

As I already noted, the number of online purchases is increasing every year, and this happens for several reasons:

in online stores it is convenient to leaf through catalogs and select products with photographs and text descriptions;

the purchase price is below market value;

you can place an order without leaving your home, and couriers bring purchases directly to your home;

you can order exclusive products, even those that are not available in our country;

convenient payment method - you can pay for purchases by cash on delivery or by bank transfer;

free delivery from another country - many consumers value this factor.

Some statistics from global indicators: the volume of purchases by visitors to online stores has doubled over the past 4 years! If in 2012 this figure was equal to 1.07 trillion. dollars, then by the end of 2016 it approached 2.3 trillion. dollars, and the forecast for 2017 is almost 2.38 trillion. Doll.! Can you imagine these scales?

I will give general statistics on what people buy more often in online stores in the Russian Federation. In 2016, according to sociological surveys, the following figures were given: 7% prefer to shop in foreign stores, 43% of respondents choose domestic and foreign goods equally, 50% of respondents admitted the fact that over the past year they have purchased at least once using the Internet.

The current 2017 promises to be even more promising than the past for online commerce. According to survey results: 21% of Russian buyers want to learn how to purchase goods from abroad and 22% want to get acquainted with the offers of the Russian online market.

Here is a list of countries that are in greatest demand among Russian consumers:

China - 46%;

Germany - 16%;

Türkiye -12%;

France - 5%;

UK - 2%.

Respondents also admitted to being cautious about online shopping, for the following reasons:

fear of not receiving an order (51%);

risk of purchasing a low-quality product (52%);

costs for product delivery (44%);

long delivery time (45%).

Now I’ll try to answer the main question of our article, what is most often ordered in online stores. The popularity of online shopping has reached the point that today everyone buys everything online - from batteries to cars, but not all products are equally popular. So…

Rating of the most popular products that people order through the online store:

1. Clothes.

There are 55% of buyers who prefer to purchase fashion items through the World Wide Web. It's no secret that shoes, clothes and accessories are most often ordered from online stores. In this category, the main consumers are, naturally, women.

The only obstacle is that in most cases it is impossible to try on the product. But online stores are actively working in this direction, providing customers with a reliable sizing chart and 3D viewing of the product. Recently, online stores have increasingly appeared, from which you can order clothes to your home along with delivery and fitting services.

2. Electrical engineering.

42% of respondents purchase gadgets and small household appliances from online stores. Prices for this group of goods are usually lower than in a regular store, so even if you add delivery costs, it is still more profitable to buy online. But large household appliances are purchased less often - 22% of respondents.

3. Entertainment goods, toys.

36% of users buy. This category is popular among young mothers due to low prices. Children's products can be found at a cost 10-40% lower than the market price. A large assortment allows you to choose a unique product without “shocking” your wallet. Nowadays, children's products from Poland, such as strollers and shoes, are especially popular. This is European quality at a low price - besides, delivery time from Poland cannot be compared with China.

4. Cosmetics.

32% of respondents prefer to purchase skin care products online. Perfumes and cosmetics are very popular due to their wide range and the possibility of delivery anywhere in the world. By the way, beauty products are in great demand not only among women, but also among men - recently, a strong half of humanity has begun to actively master the purchase of beauty products in online stores. Korean brands and ECO cosmetics are especially popular.

5. Software.

The Runet is now flooded with sites where you can buy high-quality and inexpensive software. There is no doubt that this product will soon move entirely to Internet content.

6. Tickets.

Nowadays, few people go to buy tickets - no one likes to stand in a huge line among a bunch of people. Many people prefer to do this remotely, and it doesn’t matter what the ticket is for - an event, a concert, a bus or a train. You can buy a ticket online in a matter of minutes, without being distracted from your daily routine.

7. Payment systems.

Since many users want to pay for services and goods without leaving home. By downloading the application, you can be aware of the balance on the card, pay utilities, top up your account, etc. The market has come quite far in this area.

I would also like to note the following types of goods that sell well through the online store (they, of course, make up a much smaller percentage than previous products, but at the same time, they sell well): spare parts and accessories for a car - 14% of users buy them; sporting goods - 12% of respondents purchase items in this category in an online store.

This list of the most popular products has not changed recently, except that the leaders sometimes change places. But there is a forecast that smartphones will soon take first place in this ranking.

Perhaps the above data will help you and where you can invest your money. After all, there is no longer any doubt that online shopping will soon completely replace regular shopping.

On this note I will end my article. If you found it useful, subscribe to our blog and tell your friends about it on social networks - maybe they will soon become your customers or partners. See you again!

Valery Kirichek

# Business with China

Profitable goods for resale

Vacuum sealer for food, fashion clothing, gifts and decor items. The best products from Chinese stores in one article.

Article navigation

• Popular business products wholesale from China
• Cloth
• Tuning and car care
• Interior and home comfort items
• Unusual gifts
• Electronic accessories
• Top 10 best products from China
• Xthree baseball cap
• Hairpin
• Women's sweatshirt
• Men's shoes
• Vacuum food packer
• Glowing spinner
• 3D airplane constructor
• Silver ring with stone
• LED lamps for car
• Car air conditioner cleaning brush
• Interesting products from China
• Current products for sale

Popular and popular products for sale from China can be found not only on the Aliexpress website, which we all know. There are a huge number of online stores from China, each of which has its own advantages.

In this article we will look at what Chinese sites offer us and identify the most popular and best-selling products.

The review will feature products from the following:

• Aliexpress ;
• GearBest ;
• Banggood;
• TomTop ;
• Buyincoins ;
• Rosegal;
• Milanoo ;
• Dresslilly;
• Shein.

Each of these stores has items that are actively purchased by customers from all over the world due to low prices and exclusivity.

But since the material should be of interest not only to buyers, but also to entrepreneurs, we will highlight Chinese goods that are in demand in Russia. Which of them are profitable to buy on Aliexpress, and which, for example, on TomTop? This will be discussed further.

Popular business products wholesale from China

It doesn’t matter whether you are a buyer, the owner of an online store, a warehouse or a retail outlet. It is important for each of us to have a product that has the best price-quality ratio, preferably exclusive. Since most of the things we buy or sell are made in China, it makes sense to go directly to suppliers, bypassing domestic middlemen. Let's consider which Chinese goods are in consistently high demand in the domestic market. By clicking on the picture you will be taken to the product page.

The most popular products in Chinese online stores often reflect global trends. and it often happens that Russian buyers and entrepreneurs are not yet even familiar with the products that are gaining popularity.

Cloth

Perhaps the most popular product. Sales go on all year round, only the assortment changes depending on the time of year. Chinese online stores are ideal for purchasing wardrobe items. Here the prices are reasonable, the assortment is varied, and high-quality copies of famous brands are always in demand. Let's look at what Chinese sites offer us.

Dresslily offers a predominantly women's range of clothing and accessories. The site is interesting with its selections of costumes for every holiday (Halloween, New Year, Birthday, etc.). A wide range of all types of casual, sports and fashionable clothing is presented. Fashionistas should pay attention to the “Boutique” section. There is an interesting section "Dance Costumes". Branded Bleach Wash jeans for $17 or a fashionable pullover for $15 will not leave customers indifferent. The site presents a huge amount of clothing and jewelry for all occasions.

The Milanoo website presents a huge amount of clothing of a wide variety of styles. Here you will find at low prices tracksuits, evening dresses, underwear, erotic costumes, corsets, chemises... In general, everything you can wear on yourself. There are also products for men. If you need a truly exclusive and inexpensive product, the milanoo website will help you with this perfectly.

The Chinese online store Shein presents exclusively women's clothing. Interesting section “Trends”. In it you can choose not just a type of clothing, but a complete style: casual, elegant, attractive, feminine, formal, street, boho, 90s grunge and sporty.

Rosegal also has a huge range of clothing for men and women. A special feature of the site is bright items in the “Home Goods” and “Jewelry” sections. And for lovers of exclusives there is a section "Vintage Dresses"

Tuning and car care

Products for motorists are another popular category with stable demand. In Chinese stores you can find many unique products. Let's present the most popular of them.

There are more than two thousand accessories on the TomTop website. Here you can find security systems, video recording and entertainment. Prices and quality will please the buyer.

The Aliexpress website is also popular among motorists. Here are the most ordered items in the “Auto Products” category:

Hanger holder into the back seat. More than 16,000 orders. Price 140 rubles;

Digital car status scanner. More than 15,000 orders. Price 490 rubles;

Tire pressure control valve. More than 9,900 orders. Price 220 rubles;

Colorful headlight sticker. More than 7,500 orders. Price 177 rubles;

Vinyl film made of carbon fiber. More than 7,500 orders. Price 290 rubles;

Interior and home comfort items

Little things for owners are also always popular in our country. Separate, specialized stores are even opening on this topic. But in China, as always, you can find cheaper and more interesting things.

For example, on the Rosegal website you can find the following interesting things:

Wall tapestries. Price from 550 rubles:

Floor stickers. Prices from 300 rubles:

Rugs on different themes. Prices from 500 rubles:

On the site Buyincoins you can find thousands of little things for your home for a nominal price.

Popular 3D Wall Stickers:

Aliexpress also pleases customers with interesting interior and household items.

The most popular products in this category:

Pancake maker

Embroidered picture

Bag sealing device

Inflatable numbers from 0 to 9

Designer pillows

Unusual gifts

I'm sure most of you have seen similar gifts on display in shopping centers or in online stores. The vast majority of these products are made in China.

The following unusual gifts are presented on the Aliexpress website:

Turd. Here, perhaps, comments are unnecessary.

Exclusive deck of cards

The GearBest store has an unusual gift -

Electronic accessories

The Banggood store is known for its huge selection of popular electronics. Here you can find:

Wireless headphones for iPhone

Solar Electricity Panel

3D printers

Tablets

GearBest has a large selection of smartphones

Smart watches and bracelets

Headphones

But ahead, as always, is Aliexpress. Best Selling Products section "Electronics":

1. Professional in-ear headphones KZ ED2
2. Media player Xiaomi Mi Box
3. Portable HD Projector
4. Smartphone tripod
5. Xiaomi smart bracelet

Top 10 best products from China

If you don’t have time to surf the expanses of online stores, check out top selection popular products from China in 2019. Here are the best-selling items from well-known Chinese sites.

Xthree baseball cap

Hairpin

Women's sweatshirt

Men's shoes

Vacuum food packer

Glowing spinner

3D airplane constructor

Silver ring with stone

LED lamps for car

Car air conditioner cleaning brush

Go to Aliexpress

Current products for sale

No matter how attractive the product may be, any seller may have difficulty selling it. The reasons for this may be different: seasonality, region, dollar exchange rate, economic situation in the region, competition and many other components. It is important for the seller to do research and analyze the situation. There are many options for assessing demand, but we will consider the simplest and most accurate one - posting ads on websites (for example, Avito) and thematic groups on social networks.

For example, you decide to sell a glow-in-the-dark fidget spinner. First of all, we take a photo or download an image of the product. We write an accompanying text with contacts and place an ad.

Then there are two options - if you sell throughout Russia, with delivery by mail, then we will place an ad in the “Russia” region. If only in your city, then social network groups and message boards should be limited to your region. After these simple manipulations, all that remains is to wait for calls. You can tell clients in a conversation that the goods were quickly sold out, but there will be a new batch soon and we will definitely call you.

And spend money, surround yourself with beautiful and comfortable personal items, simplify your life, using various new electronics (smartphones, computers, navigation systems), look stylish and be in good physical shape.

And if you are thinking of starting your first (or maybe not your first) business in the field of trade, but don’t know exactly what to sell, what product is in highest demand, then this article is written just for you!

So, below are examples of the most popular products on the world market, on the Internet and in particular on the Russian market.

Based on the data we have collected, based on purchasing statistics on the largest trading platforms, such as TaoBao, Allegro, eBay, Amazon and others, you will find out which product is in unconditional demand and where you can easily succeed.

The first place in terms of sales volumes on the Russian market is occupied by Chinese copies of clothing and footwear from famous world brands. As they say, “Everything that is not made is done in China.”

Potential buyers are guys and girls aged 20 to 35 years old, following the latest fashion trends, taking care of themselves, wanting to look good and modern, without overpaying large sums of money for expensive originals that most simply cannot afford. This market segment is so vast that everyone will be able to find their own niche in it.

According to analysts for the first half of 2016, the best-selling product in Russia is Nike AIR MAX sneakers, of course, not their original design.

In addition to sneakers, Chinese-made products such as:

• Women's loboutin shoes with red soles and high heels;
• Extremely popular and comfortable Converse sneakers (both men's and women's), this position has remained at the top of sales for many seasons;
• Copies of women's bags from brands such as Chanel, Birkin from Hermes, LouisVuitton, MichaelKors;
• Polo T-shirts (mostly for men) with logos of companies such as Ralph Lauren, Tommy Hilfiger, Lacoste;
• Christian Dior women's sneakers are a comfortable, light and stylish model of women's shoes, which very quickly fell in love with most of the fair half of the Russian population. Beauty, originality and convenience elevated this model to the rank of one of the best-selling at the end of 2015 - beginning of 2016.

By the way, the quality of branded goods of Chinese origin can be very different; of course, it all depends on the materials and fittings used.

The more accurate the copy of the model and the higher the quality of the leather and fabric used in production, the more expensive the purchase price for the requested product will be.

Low-quality fakes may even differ in name inscriptions, not to mention the complete discrepancy between the model and the original.

The next most popular product on the Russian market at the moment is the sale of children's clothing of various brands.

They don’t skimp on children, and the widest selection of children’s products on the market helps to increase attention and demand for this segment of the product.

This item should also include other products for children that are in demand, for example, strollers, feeding tables, baby dishes, and hygiene products.

In third place in popularity are small-sized household appliances. All kinds of irons, hair curling irons, comb straighteners (the most popular manufacturer is Babyliss); electrical appliances: kettles, coffee machines, steam irons, vacuum cleaners. As a rule, the prices for these goods are low, which makes it possible to reach a huge niche of potential buyers.

Best selling product in the world

The top most in-demand global products are opened by the sale of raw materials:

• Oil;
• Cotton;
• Precious and semi-precious metals (gold, silver, copper).

It is clear that the customers of raw materials are large companies; large transactions worth tens of millions of dollars are concluded between manufacturers and clients.

It is not difficult to imagine the importance and huge demand for final products from oil, for example, or the breadth of use of products made from cotton fiber (this includes the production of fabric for the textile industry, and the production of paper, as well as oils, cosmetics, and medicines).

The most traded commodity in the world (after petroleum derivatives, gasoline) is coffee.

According to the Global Exchange, coffee, which was discovered by Ethiopian shepherds around 800 AD, has been occupying a leading position in the world ranking of the most popular goods for several years now.

Coffee is the favorite and most popular drink of the entire European population of the planet, as well as North America. This drink is officially produced by about 30 million farmers in more than 50 countries around the world.

The love and loyalty of coffee lovers to the drink only tends to increase its sales, and as Cassandra Clare said in her book “City of Ashes”: “This world is not so bad as long as there is coffee in it!”

The next point worth noting is the sale of food products, and recently more and more buyers are choosing products in the “eco” standard.

The world leaders in the food sector are:

• Sugar;
• Wheat;
• Olive oil;
• Corn;
• Beet;
• Meat products.

Everything is clear here. No matter how the global crisis rages, you always want to eat, so the issue of nutrition will be relevant every day and for absolutely every person.

Best selling product on the internet

The popularity of online trading is rapidly gaining momentum; it should be noted that for American and Western European buyers, shopping on the Internet is already more familiar than a standard one in a regular store.

On the Internet you can find and order absolutely any product with home delivery, pay in a way convenient for you, exchange or return if necessary.

Potential clients are absolutely everyone who uses the Internet; the choice of goods provided on Internet sites is so diverse that everyone can easily find something that interests them directly.

A large segment of online commerce is represented by electronics. This includes the sale of phones, smartphones, laptops, notebooks and individual components - processors, chargers, batteries, accumulators.

All the benefits presented by technical progress, without which our daily life, as well as work, is no longer possible.

The sale of cosmetics and care products on the Internet occupies a fairly strong position:

The main clientele of this product segment are women who, in their quest for perfection, are ready to spend a considerable amount of money on skincare cosmetics and new make up products.

A separate item should be noted for products aimed at “healing”, losing weight or cleansing the body, as well as sports nutrition:

• Goji berries (help improve metabolic processes in the body, promoting weight loss);
• Green coffee (the principle of operation and main indicators are similar to Goji berries);
• Detox products;
• Coconut oil;
• Slimming gels, wraps and masks;
• Ginseng root.

In addition to clothes, bags and shoes, jewelry, watches, belts and sunglasses are sold in large quantities on the Internet. This product is inexpensive (of course, if these are not catwalk models from world brands), so the demand for it is great.

A separate point worth noting is the sale of LED lighting, which is also popular in online trading.

It is extremely difficult to name the best-selling product on the Internet, since online trade extends throughout the world, and each region, state and nationality has its own preferences, needs and demands. However, online trading is the future, that’s for sure.

Today, budding businessmen face difficult questions: “What is interesting to the consumer? In what direction should we start acting? Indeed, the modern market is ready to offer “everything and a little more.” In order for entrepreneurial activity to bring not only pleasure, but also profit, you need to know what people will always need, regardless of the financial situation. In-demand goods in Russia in 2017 are the topic of our article, because they are the ones that influence the economic structure of the country.

What is it - the most popular product in Russia

To begin with, you should pay attention to food products - these are the goods that will always be bought:

meat, fish, sausage;

milk and products made from it;

• "pasta";

  vegetables and fruits.

In addition, the most popular goods in Russia are personal hygiene items and household chemicals. They are needed in any case, regardless of the current economic situation in the country. No matter what income buyers have, they will always allocate funds for the purchase of:

toothpaste, shampoo and soap;

washing powder, detergents and cleaning products;

creams and cosmetics.

Groceries, chemicals and hygiene products are always part of the consumer basket, so experts recommend that budding entrepreneurs start with them, paying special attention to the product range.

When thinking about what goods are in demand in Russia, you should not discount alcoholic beverages and tobacco products.

Considerable profit can be made from the production or sale of seasonal goods: clothing and shoes, ice cream, etc.

When working on your business model, do not forget about the so-called impulse products: candies, chewing gum and chocolates. Quite often, buyers do not perceive such a trifle as a significant acquisition - this rather large advantage can turn into a good profit.

Analyzing the last year, which, by the way, was quite difficult economically, we can determine the most popular goods in Russia in 2016, and this list will not be limited to one or two items. So, there was good demand for the following products:

Technology and electronics. Mobile phones, tablets, laptops, digital video cameras took the leading place in sales via the Internet in the crisis year of 2016. Of course, working with such a product will require certain financial resources and knowledge.

Products. Opening a grocery store in a good location can bring good regular income to its owner.

Clothes and shoes. Pay attention to the combination of price and quality. Make wholesale purchases of good inexpensive products and sell them at retail at affordable prices.

Stationery. At the beginning of the school year, this is the most popular product.

Products for maintaining a healthy lifestyle. Today we can safely say that these are in-demand products in Russia, since more and more people are now inclined towards a healthy lifestyle and purchasing exercise equipment, sports equipment and clothing.

Fabrics. During the crisis, many people began to replenish their wardrobe with things they sewed themselves. Naturally, the demand for quality fabrics has increased.

Flowers. No crisis can cancel the celebration of a wedding, anniversary and other special events, which, according to established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its components (flowers and decorative items), so this business is able to provide a comfortable existence for its owner.

Goods for children. As a rule, parents want to give their children everything they need and try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other products for children bring a stable and fairly decent income.

In order to understand which product is most in demand in Russia, you need to carry out some analytical work, paying attention to several important factors,capable of influencing the demand for the product:

Price. Agree, this is usually the first thing the buyer is interested in. If the quality and price indicators coincide, the purchase is carried out. To form the “correct” price, the following must be taken into account: the cost and purchase price of the product, the pricing strategy and the markup percentage. In order to pay attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price that corresponds to the market price. This step is only applicable if you are completely sure that this product is in demand. In addition, you can reduce the price as much as possible. But this should be done quite carefully. This move requires explanation, for example: “I sell cheaply in order to attract a buyer and give them the opportunity to be convinced of the high quality of the product.”

Competitors' prices. One of the key factors influencing demand. Clients do not trust “price extremes.” And it doesn’t matter: it’s too expensive or too cheap – both of them arouse suspicion. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.

Preferences of potential clients. To begin with, it is important to find out what products are in demand in Russia during a period of economic stability, to understand what products are “selling” directly in your region (if they prefer and buy beef well, then there is no point in offering pork or lamb). Only after this can customer demand be correctly generated.

So what product is the most in demand in Russia?

The leading place in the Russian commodity market has been taken by Chinese-made products that imitate clothing and footwear from popular global manufacturers.

The target audience is young people who follow fashion trends and want to look in accordance with its trends. Quite often, guys and girls are simply not able to pay a significant amount for an original item, so Chinese analogues are the most popular goods in Russia. Moreover, the range of products is so wide that everyone will be able to find something that they like and can afford.

Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the Celestial Empire have become in demand:

• Louboutin - women's shoes with red soles and high stiletto heels.
• Converse is a very popular sneaker, both for men and women. This product has been in the TOP 10 for more than one season.
• Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - women's bags (of course, “almost” original production).
• T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mostly for men).
• Christian Dior sneakers are very comfortable women's shoes, which quickly found their customers in Russia. The originality, convenience and beauty of the model allowed it to become one of the most popular in the 2015–2016 season.

Please note that China is different from China. Many branded imitations can be of quite decent quality. It all depends on the material and fittings used by the manufacturers of the “brand”.

An accurately imitated product made from high-quality material will have a higher purchase price.

Low-quality copies will not only cost less, but also differ greatly from their original (appearance, inscription, etc.).

Products for children are no less popular on the domestic market. And this applies not only to clothes and shoes. Products in demand in Russia include baby hygiene products, strollers, tables, and much more.

Third place is rightfully given to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightening combs, have firmly established themselves in the Russian market. Typically, these devices have a price that is quite acceptable for the average consumer, so their target audience is quite broad, which gives entrepreneurs the opportunity to attract a fairly large number of buyers.

Below we will talk in more detail about the products in demand on the Russian market in 2017. By working with them, it is quite possible to successfully organize and successfully develop your business.

The most popular Chinese goods in Russia

High-margin goods are goods that are purchased cheaply and sold at a high price. It is no secret that this approach is the basis of trading profits. Chinese products are the most striking example of this.

We would like to present to you the TOP popular goods in Russia, imported in order to obtain the highest profits or not losing their popularity among consumers.

Disposable items – the most popular goods in Russia in 2017. We put this type of product in first place, because if you look a little more closely at the market for Chinese retail small items: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that they You can buy it in bulk for 10 or even 1000 times cheaper. The wholesale price of the product is simply “penny”, but there will definitely be income from it.

Food. A product that is always relevant. Bulk products, which are packaged in small bags, are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks, which the Chinese sell by the container at very competitive prices for wholesalers. After packaging, the cost of the products increases significantly, so profit is guaranteed.

Car accessories. Electronics for cars, auto and motorcycle parts, and tuning items have become quite popular among Russians. Demand for this market segment is increasing with enviable consistency. DVRs and rear view cameras, radio tape recorders, lighting - this is not a complete list of products with which the domestic manufacturer cannot yet compete (if we exclude Chinese products manufactured under the Russian brand). If you continue the list, adding various little things that can personalize the car (stickers, chrome, etc.), then you will understand why car accessories occupy such a high place in our TOP.

Electronics. What is meant here is not a cheap Chinese counterfeit, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End; as a rule, this refers to analogues of products from the world's leading manufacturers. Photo and video accessories, plasma panels, projectors, mobile communications, printers and much, much more - this is not a complete list of this market segment. It can be continued with goods that are accessories to products of famous brands (headphones, protective glasses and films, etc.). In China they are 3–40 times cheaper than in Russia. Agree, quite a wide scope of activity.

Fur - products in demand in Russia, especially since many popular brands have moved their enterprises to China. High quality clothing is not cheap, but it can be sold for many times more.

Furniture. For China, furniture is a significant product. Especially if local solid wood is used in production (there is much less of it in Russia). Despite the rather high cost of furniture on the Chinese market, it is profitable to purchase it - it is still cheaper than furniture from a Russian manufacturer. Naturally, the furniture business is becoming increasingly popular.

Shoes and accessories. Just like outerwear production enterprises, shoe production workshops and factories moved to China. Now Chinese shoes are not only affordable, but also completely replicate all the features of their branded counterpart. The same can be said about accessories (belts, bags, gloves), which are cheap but incredibly popular.

Goods for children - clothes and shoes, toys and hygiene products, slings and backpacks for carrying children and much more (there is room to “unfold”).

Household products - incredibly popular products in Russia. Moreover, the list is simply huge, ranging from bedspreads and curtains to air conditioners and gas stoves. However, despite the wide range of products, demand for products is unstable.

Machines and equipment Chinese-made ones, of course, cannot be compared with European, Japanese or American ones in terms of quality, but their price is appropriate. And, as a result, enterprises that are just starting their activities or are modernizing purchase analogues made in China. Of course, the service life of such equipment is usually limited to two to three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at a minimum, to repair broken devices.

To identify the most in-demand products, an organization needs a large amount of market information, which it often does not have. Therefore, it is worth turning to professionals. Our information and analytical company “VVS” is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal departments. The company has 19 years of experience in providing product market statistics as information for strategic decisions, identifying market demand. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B services business.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, incorrect, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is reliable? You can check this! And we will provide you with this opportunity.

The main competitive advantages of our company are:

Data accuracy. A preliminary selection of foreign trade supplies, the analysis of which is carried out in the report, clearly coincides with the topic of the customer’s request. Nothing superfluous and nothing missing. As a result, we receive accurate calculations of market indicators and market shares of participants.

Preparation of turnkey reports and ease of working with them. Information is quickly perceived, since the tables and graphs are simple and understandable. Aggregated data on market participants is compiled into ratings of participants, and market shares are calculated. As a result, the time spent studying information is reduced and it is possible to immediately move on to making decisions that are “on the surface.”

The customer has the opportunity to receive part of the data free of charge in the form of a preliminary express assessment of the market niche. This helps you navigate a specific situation and decide whether it’s worth studying deeper.

We not only talk about the customer’s market niche, but also suggest which niches are considered close. We give you the opportunity to adjust your business strategy in a timely manner - not to focus on your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.

It turns out that not all entrepreneurs and manufacturers suffered during the crisis. Some were able not only to survive, but also to increase their capital. And all thanks to the fact that they connected their business with the production and sale of popular goods.

The most popular goods at present are bread, cigarettes and vodka. But knowing this does not mean that you can have any advantages by trading it. Or have a stable income from its sales.

For example, cigarettes. This is probably the most popular among all the most popular and popular goods in Russia. But at the same time, he does not make a profit. The system of setting maximum prices that exists in the country turns trade in this product, if not unprofitable, then unprofitable.

Therefore, you need to look not at the mass of sales, but at profitability. And also on the prospects for sales in the future, for example, at the time of the next crisis. This is what trade in our country should be based on
– a reliable selection of a variety of goods for trade in unfavorable, crisis economic conditions. If you follow this principle, you can make money under any circumstances.

There is no doubt that it is better to earn a little less, but consistently, from the sale of “reliable” goods, than more, but from goods at risk. You should not succumb to fashion trends that are temporary and impermanent. It’s not for nothing that a popular proverb advises: “The slower you go, the further you will go.”

Reliable and popular goods in Russia include:

• small household appliances (irons, mixers, electric kettles, etc.);
• electrical (wiring, light bulbs, switches, sockets, adapters);
• plumbing (gaskets, valves, taps, adapters);
• simple tools (axes, saws, nails, screws, hammers);
• household chemicals (cleaning and detergents, soap, washing powders);
• basic, most necessary food products.
• shoes and clothes.
• as well as other necessary everyday goods that you can’t live without every day.

What is also interesting is that among the popular goods that are now in high demand, we can especially highlight the production of semi-finished products. Why is it that when the economy gets tough, consumers tend to turn to less-than-healthy fast food?

Sales analysis shows that the buyers of such products are women. Probably because they are trying to combine successful work and home, so they are happy to use such “helpers” that save time. Semi-finished and canned foods have become the main type of food for Russian residents, i.e. the most popular product. They often buy semi-finished meat products and seafood. From the sales analysis, we can conclude that semi-finished products will be relevant, since the modern woman does not have enough time for proper cooking.

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