Development of the studio's image. Beauty salon image. The delicate process of creating a successful establishment. Beauty salon logo

“Why should I change my image?” - do we often get asked this question?
Many people think that image is just clothes - change clothes and now you have a new image. In fact, this is far from the case. Image includes many components:

The ability to speak correctly, beautifully, convincingly
Gesture skills
Ability to pose and behave in public
Ability to choose an appropriate costume or makeup

All together is the creation of an image of a successful, accomplished, smart, stylish person who knows his worth.

The work of an image maker includes creating an image literally bit by bit: working out every detail, choosing what suits you, reflecting your uniqueness and originality.

Thanks to the services of an image maker you will learn:

what color type do you belong to: spring, winter, summer or spring
what kind of makeup and when is appropriate
how to choose clothes that suit your style, body type and color type
how to give the impression of an intelligent, accomplished person
how to plan shopping, taking into account your needs, time, desires
how to be “on the wave” of fashion and choose trendy things for yourself

First of all, it is important for an image maker to get to know you, to understand you and your “I”. After all, it will depend on this how accurately we can convey your qualities, highlight your advantages and hide your shortcomings.

The work on creating an image is complex, it includes several stages: the formation of an individual style concept, wardrobe analysis, shopping support and assistance from a stylist, a case with visual selections on style, consultation with a stylist on makeup and hairstyle, and more...

I adhere to the postulate “it is better to be than to appear”, although as a professional image maker-stylist I know how to make it “appear” too. I work with people for whom it is important not to betray themselves, but to express themselves outwardly in the most complete and interesting way. External beauty is good, but not in itself, but together with the “filling”. Clients appreciate me because I make their “filling” beautiful.

If you want to get comprehensive information about your style, see what elements make up your individual style, which items of clothing and accessories can best express your personal idea, get acquainted with options for suitable hairstyles and makeup, and also get visual examples of sets - this service is for you.

Basic wardrobe is not only a social portrait of an individual, it can in some sense be considered an autobiography or a collection of self-portraits. A self-portrait is what the artist thinks about himself, about who he is. By shaping your wardrobe, you create a story telling about your social status, preferences, hobbies and much more.

When the work with the stylist has come to an end, you may have a question: “What to do next? Will you be able to support me later?” Of course yes. To do this, we offer you a subscription service. Consultation with an image maker will always be at hand.

Many of our clients, before working with us, assessed shopping as a tedious and time-consuming process and even “couldn’t stand it.” Professional image consultants of the Turkenich Style agency will demonstrate to you that shopping with a stylist can rightfully become an exciting experience that leaves only pleasant emotions in your memory.

At the heart of a harmonious image there is always a person with his own values, aspirations, and beliefs. Clothing and behavior are a consequence, this is what we see on the outside.

The day has come when you decided to change. Together with a personal image maker, you created your new image, changed their wardrobe, makeup, hairstyle and even body language. But how to evaluate all these changes, look at your new “I” and make sure that you have achieved results?

Some people believe that men rarely go to a stylist, but this opinion is wrong. We have been working successfully with male clients for a long time, most of whom are business owners or managers, as well as middle and middle managers. senior management. For them, the goals and objectives of interaction with the stylist-image maker are quite obvious, which makes the task much easier.

Consultation and assistance from a stylist on creating an image

Someone will say: “I can find suitable clothes for myself, my taste is fine, why do I need a stylist?!” Yes, such people are not our clients... For now. But there are others who do not lag behind the trends of the times, value quality in everything, and who are not alien to perfectionism. And also those who, for a number of reasons, are faced with the need to improve some aspects of their personal image.

If you are viewing this page, then you are one of them.

You value yourself as a unique person and want to find a harmonious continuation of your “I” in clothes.
You want to reach new heights in any areas: personal, professional, social.
You love to devote time to yourself, but perhaps it is time that you lack.
You want to shift concerns about your image, appearance and wardrobe to the shoulders of professionals.
You need to carefully prepare for any event.

Natalia Turkenich and her assistants are happy to help you with this, while observing the principles of professional ethics:

confidentiality,
careful and sensitive attitude towards the client’s appearance,
priority of the client's interests.

Image agency "Turkenich Style" offers you the "Transformation" program. Individual style”, which will allow you to solve these problems, we recommend starting with it work on individual style.

If just looking amazing is not enough for you, we are happy to offer you a range of additional services.

"Tripping. Beautiful posture!
"Good manners"

A team of professional image and style consultants from the Turkenich Style agency will help you solve any problems related to creating or changing your personal image. We have developed especially for you, as a result of which you will look amazing and feel the strength to achieve new heights.

The fashion world is fickle; trends change each other every season. If you want to always be fashionable and at the same time stylish (which is not the same thing), but at the same time you don’t have time to follow trends and you don’t have time to understand all the nuances, a consultation with an image maker-stylist is exactly what you need. Advice from a professional will eliminate the risk of unnecessary items appearing in your wardrobe.

A style and image consultant will create for you a style that you can easily use to achieve your personal and professional goals. As a result of working with an image consultant, you will empty your closet of unnecessary things, learn how to combine wardrobe items with each other and navigate current trends. Your wardrobe will suit your personality and the requirements of different dress codes.

Changing your image affects all aspects of your appearance

This applies to clothing, accessories, hair and makeup, gait and manners. The choice of hairstyle and hair color should meet the client’s goals and emphasize natural advantages, without conflicting with the general concept of style. Therefore, our “Transformation” program includes consultations with stylists, makeup artists and hairdressers.

External changes in your image will invariably lead to qualitative changes in your life. But if this doesn’t seem enough to you, then we can work together on other aspects of your personal image. The Turkenich Style agency provides a range of additional services:

"Tripping. Beautiful posture!”
"Good manners"

Natalia Turkenich's image agency is ready to provide you high level professionalism, our image consultants will be happy to help you achieve your most ambitious goals!

Image studio Mia-Donna provides services for creating image and style. Your new image will allow you to feel confident in any environment. With the help of an image maker’s advice, you will learn to choose clothes according to individual characteristics figure, combine wardrobe elements, combine colors and accessories, skillfully emphasize external advantages.

Your finished image

Create an image:

Purposefully create an image that influences the psycho-emotional state.
Impress others.
Find self-expression through clothing, manners, jewelry, denoting your uniqueness.

A new fashionable style will be convincing only if it is in harmony with one’s attitude, natural temperament and way of life.

Image components:

We position ourselves in society with the help of clothes, gadgets, accessories, gestures, confident looks and other significant little things. The subconscious mind instantly reads information about a person, so your image matters:

dimensional – perception by other people in the first 15 seconds. Of course, this is appearance, details of the toilet, the image as a whole;
kinetic – facial expressions, movements, manners, posture;
verbal – presenting oneself through speech, timbre, intonation and diction;
materialized or corporate - your business card, like a published article or home-baked pies;
mental – worldview, actions and the relationship between words and deeds.

The suit model, color and design of accessories is the language in which we communicate with the world.

The successful image of a modern person is due to a comprehensive creative approach to creating a spectacular appearance, aimed at determining social status, supported by manners, behavior, level of education and an impeccable wardrobe. Professional work image makers allows you to admire the created perfection.

How to create your own image?

The desire for change is a natural emotional and aesthetic need of a person. In order to appearance harmonized with the internal state, determine for yourself:

the effect of the final result;
model a new image;
indicate solutions;
choose a new credo or slogan to accompany the process;
find a source of creative inspiration;
support yourself psychologically - come up with a beautiful legend.

If you decide to radically transform, you should:

Carefully analyze your appearance.
Determine the type and proportions of the figure and face, color type. This can be done based on information from women's magazines.
Visit a stylist - he will help you create an image correctly.
Devote your leisure time to shopping. Clothes chosen wisely and tastefully are a bonus to your hairstyle and appearance.

Individuality is determined by the little things

It is expressed through accessories in creating new ensembles from wardrobe elements or a successful “cocktail” of several styles.

Desire and motivation in searching for a new style will certainly be crowned with success.

Explore our services in detail.

You can find all prices for image creation services

Hello, dear readers!

Today our guest in the “Success Stories” section is an amazing woman Oksana Bolbot, mother of a 3.5-year-old daughter, head of an image studio “WardrobeRehab».

From the interview you will learn:

how parents, wanting the best, lead away from true aspirations;
who is a regional scientist and how is the profession of a political scientist related to working on image;
high reward and cosmic emptiness in the soul;
how to open an image studio while on maternity leave;
how to create a business using maternity benefits, because... practically without investments;
what is the difference between the profession of a stylist and the profession of an image maker;
online wardrobe analysis as one of the areas of work;
how to organize stable work of an image studio during your annual absence;
which will help you not to be afraid of anything and achieve success in your business.

To listen to the recording, click on play (triangle)

Text version of the interview

Olga: Hello!Olga Strugovshchikova is with you, “Mom’s Career” project. And today our guest in the “Success Stories” section is Oksana Bolbot, mother of a 3.5-year-old daughter, head of the image studio “WardrobeRehab”.

Hello, Oksana!

Oksana: Olga, good afternoon! Hello, dear girls!

Olga: The first question I ask everyone who comes to visit this section is related to childhood memories. Please tell me what you wanted to become when you were a little girl?

Oksana: Imagine, Olga, I dreamed of designing clothes and dressing people beautifully.

Olga: Wow!

From regional specialist to image maker

Oksana: My parents didn't understand where I got it from. Because my mother is a speech therapist, and my father worked in the construction industry. But I was sure that I would dress people beautifully.

Oksana: Of course not. Then life is simply not interesting! In my family, as in many families, parents dreamed of a better life for their child. Therefore, at the moment when I graduated from school, the specialty of a lawyer was fashionable. My parents dreamed of seeing me become a lawyer. I entered three faculties in Omsk State University. I'm from Omsk myself. I entered the Faculty of Journalism, History and Law. I was lucky, I entered with a medal and it was easier for me to cover a large number of specialties and faculties. My specialty was rare at that time - regional studies. This is a political scientist, a person who understands the economic and political development of the region and helps it develop further. Do you understand how I started my career as a stylist?

Olga: Unexpectedly!

Oksana: When I entered, my parents gave me the opportunity to make my own choice of faculty. It turned out that I said: “Mom, I definitely can’t be there. I'm not interested. I want a more humanitarian specialty.” Philology is a specialty, it seemed to me, too serious. In the end, I chose regional studies. In my third year at university, I went to Moscow to speak at a linguistic conference on English language to the Peoples' Friendship University. It so happened that I performed successfully and was offered to transfer to the Faculty of Political Science.

And this is where my career began, from the point of view of working on the image. First, I worked on the images of the candidates. I worked in the State Duma. Worked on communication strategies. I consciously came to what I would like to do.

Then there was a whole series of formations. I went to London and studied stylistics. There I studied at the London School of PR and studied communications. For a long time I worked with businessmen, formed a communication strategy of behavior and visual support: how a person should speak in front of cameras, how he should speak, how he should look, what gestures should be, etc. It was very interesting work.

Olga: Yes, I agree.

Oksana: Yes. But unfortunately, I stopped belonging to myself. There was a big problem and tragedy: at the age of 30, I suddenly realized that from the point of view of my career, everything was fine, but from the point of view of my personal life, it would probably never be. Work crowded out everything. And as soon as I realized this, I met my future husband. It was such a wonderful story.

Cosmic emptiness in my soul and the understanding that I’m doing the wrong thing

Olga: It’s interesting, at what point did you want to work not with politicians, but with ordinary women, to help them find their own style.

Oksana: I had a very interesting story. I received a very large professional award based on the results of a very complex project. I didn’t know that this project would be put up for competition and that the market would value it so highly. For me it was an explosion of consciousness: everyone congratulated me, they were very happy for me, and I looked at the figurine and realized that there was a cosmic emptiness in my soul, I have absolutely no interest in receiving this award, nor in being proud of having it. Those. It didn't motivate me at all.
I took a break and went on vacation and realized that if I ever had a family and a child, I wouldn’t even be able to really explain what I was doing. And at that moment it became important for me. And then, apparently, I grew up, I wanted to help specific people, not engage in ambitious, expensive projects, watch and read the news that there is such and such a project, this star went somewhere, and then say: “And you know, between By the way, this is my job." I wanted to work with real people, real problems, solve them and see a real response. And that’s why I began to understand that I had always dreamed of doing my own business, I began to understand that the period had come when I could start my own business. This is how the idea of the studio came about.

How to open an image studio? - Go on maternity leave :)

Olga: What were the first steps? I can imagine how difficult and scary it was.

Oksana: The first step was unusual. I don't advise anyone to go this route. I got pregnant. I got married, began to understand that I was already married and would soon be a mother. At the same time, I was under time pressure at work, great amount business trips, a whole bunch of projects. And suddenly, suddenly, 2 months after I began to be at home, I was in the realm of comfort, a state arose as if I had been stunned, I suddenly became orphaned, I don’t know what happened, but something very bad. I began to miss the amount of work that I had. And I understood that I already wanted and could return to work.

When you start something new, you think that you must have some kind of investments or investors, you must have connections, have a business education. I had a whole bunch of ideas about how things should start properly. Therefore, while I was thinking about finding investors, my stomach was actively growing. At 9 months of pregnancy, literally a few weeks before giving birth, with my maternity money, I had a small amount of 15 thousand rubles, I opened a studio.

I suddenly just realized that I needed to live here and now, that if I put it off for another year, I would never open it. Because I really wanted to be a good mother, but I had a wild fear that I would regret it very much later if I didn’t do what I loved. On the one hand, you want to be with a family and with a child, but at the same time you understand that you love your job so much that you can’t live without it. That's why I opened an image studio. And it seems to me that this was the right decision.

The studio is located literally across the street from the house. We still don’t have a nanny, but at the same time I managed to make sure that the child goes to kindergarten and I see this garden from the window, I see my daughter walking and at the same time I work. And I really liked it, that I was next to her, in her life, but at the same time I'm doing what I love. You see, I live in paradise!

Olga: This is the example that many readers of my site strive for. An example that continues in a positive way! Thank you very much for your frank, deep story about yourself. I listened. Very interesting and your experiences are revealing. According to my observations from working with my clients, it is pregnancy, the birth of a child, the birth of 2 children that turns many women towards the work they love. These events are like a point of no return, that if not now, then later it will become more and more difficult.

Oksana: Absolutely! You know, every child gives the mother incredible strength. With worries, insomnia, mother's problems, a child gives incredible energy, which you can really direct to the implementation of your business without serious effort. I often get asked questions about how it happened that your business went so well. I do not know. I felt like I was doing the right thing at the right time. Therefore, I strongly advise girls who are in such anticipation of change to act and not wait for better times. They will never come, understand?

Olga: I absolutely agree and tell my clients the same thing. There is no need to wait for the maternity leave to end, for the child to be born, for him to go to kindergarten. You managed to simply start your own business without global investments.

Oksana: Yes. I think that the specifics of my work affected this. Because my business is my head, probably. You can't start every business without money. But if you can start without money, you should start.

Olga: Your example of how you can start without global investments is clear. We can say that what you are doing now is connected with your calling, personal mission, favorite work, such high categories.

Oksana: I have such an interesting condition. I often see girls who can't find themselves. After such meetings, and we try to help with this too, I often think why am I so lucky in life? I wasn’t looking for myself, I knew what I should do in life. I now understand that this is something rare, but there was this feeling of purpose. Perhaps this is a feature of my character. In this regard, yes, I would like to do this business for the rest of my life.

Olga: Great!

Oksana: And not only that, I want to transfer my business to my daughter if she wants.

Olga: So that it doesn’t turn out the same way as with your mother, who wanted the best for you.

Oksana: Exactly!

Profession: stylist and image maker. What is the difference?

Olga: How do you define yourself: stylist, image maker?

Oksana: Each of these areas has its own essence. This is not the same thing - a stylist and an image maker.

When we talk about image maker , this is a person who creates, perhaps, an artificial picture of the world, an artificial image and creates all the symbols of this image and transmits them to the person. Suppose a simple person can be made into the image of a star, if necessary. We are doing this too.

StylisT – this is a person who, as a rule, works at photo shoots, when a fairy tale, story, plot, photo shoot is conveyed within one frame. There is a certain style carried out there - baroque, rococo, avant-garde, whatever. The work of a stylist is work at the intersection of art history, art criticism, and art. If we are talking about a stylist with capital letters, then in his work there is a lot of intellectual work and creativity.

A image maker , in my opinion, these are certain schemes that you can already adapt to each person in a certain way.

I started with image making, and now we are more likely to approach the topic of stylistics. But we have our own approach. And in the studio we do not work as stylists-shoppers, for example. We don't do only shopping, only wardrobe. I use my experience, I help form the core of the image, I help a woman open up, achieve her goals and help a woman see herself, understand why such styles, why such colors, how they resonate in the soul. This is quite deep work.

Therefore, for example, when I started working, I often followed the audience’s requests. Girls came and said that they came only for . We, of course, met halfway. At first, we took on any job; we really wanted our project to develop. But then, over time, I realized that my audience also needs to be educated, to form a certain culture.

Over the 3 years of the project’s existence, incredible clients have gathered! My project already lives outside of me! Therefore, if we talk in general about our approach to work, then we don’t just consult, we teach, we give skills and this is our key goal. A girl comes to us for a color consultation, we not only tell her how in her particular case, with her character, to wear these colors, but she also practices it. And this approach applies to any block of work.

At one point I realized that I am interested in helping a woman find freedom in finding herself. And then we build very close relationships, I am friends with many clients, very close relationships are formed. It happens when a client becomes our employee and helps in different things. This is incredible!

Is it difficult to manage an image studio team?

Olga: I listen to you and understand that our activities intersect. You help people find themselves in your own ways, and I use mine and the mission is the same. How many employees does the image studio currently have?

Oksana: We have a two-tier company system. Quite a large number of people work for us on a freelance basis. We order designs from different designers. Many issues are resolved through outsourcing. There are 7 people who work directly in the studio.

Olga: So you manage a fairly large team.

Oksana: I had a difficult moment. I went to Mexico for a year. My husband is a diplomat. The issue with our departure was decided suddenly, literally 2 weeks before departure. I was in a panic. Many said that we would not be able to continue our work. And I’m glad that I left for a year. Firstly, the girls in the studio have become very independent. Secondly, the studio itself began to live its own life, really its own life. I set a certain idea, format of work, atmosphere and now I see that it lives, develops, changes. This is incredible!

Therefore, yes, I am the leader, but at the same time we work on a partnership basis. Each team member is an important link and component. Therefore, for example, very often a person who does not coincide with us in values, and in the format and approach of work, will not be able to be in our company for a long time. The girls are all professionals in their field, with a clear position and their own style of consulting. I wanted to form a serious team and am moving in this direction.

Now other problems arise. It becomes difficult to manage, develop the project, and advise. I can’t live without consultations! I don’t want to do business in its purest form, looking at just sales funnels, increasing the number of clients, etc. That’s all important points, but I understand that it destroys my soul. This is a difficult question.

Online style consultations

Olga: The same thing happens to me. Indeed, I really like consulting, conducting trainings, and everything else, as an opportunity to create financial flow, is not only pleasure. Your image studio is located in Moscow. But there is also a representation on the Internet. When did the idea to go online come about? How do you manage to consult girls on the Internet without seeing them in person? What are the features online jobs?

Oksana: When I opened the studio, we immediately started working on the Internet. When I had a large number of consultations on my schedule, I realized that I was not able to be mobile, I already had a very large belly, I was 9 months pregnant. My husband told me not to go out anywhere, so as not to give birth on the subway.

I was sitting at home and I had the idea for my clients to develop a step-by-step wardrobe analysis, which would be analyzed under my guidance, but at the same time I may no longer be physically present. During the 3 months of existence of this wardrobe analysis system, about 1000 people began to read us on LiveJournal. Provided that I was not involved in promotion at all, I became a mother, I had no time for that. The fact that a large number of people began to read us was confirmation for me that I had intuitively chosen the right direction; my guardian angel indicated to me that I needed to act further.

At the same time, we began to develop sites. Now there is a lot of activity in the studio and there is not enough time for the sites, this is my task now, there are many plans for their development. Therefore, the Internet is with the same philosophy, with the same people. There is one thing about the Internet - it lives 24 hours a day and does not tolerate long silence. A person writes and expects an immediate reaction, but each of us has a family, children, and it is physically difficult to do this on our own. It's good that there are girls who help with.

Olga, come visit us. We will be happy that you will get acquainted with our project. You will learn how to choose the right wardrobe; not everyone knows how to do this.

Sincere and inspiring wishes from the guest

Olga: I am very inspired by our communication. Thank you very much! Before saying goodbye, I would like to ask you to leave a wish for our readers, perhaps in terms of finding yourself, your purpose, how not to be afraid of difficulties.

Oksana: Dear girls, I have several key messages for you! Believe in yourself! Remember that that you are alone, and only you live your life. It is very important to return to the starting point, to yourself. There are a huge number of people around you who have plans for you. Someone would like to see you as something other than who you really are. But you see happy woman will give 1000 times more than a woman who follows the lead of the whole world. Of course, there are people whose opinions need to be taken into account, but listen to yourself to see if this is dissonant with you. Everything will work out then. Because your serious attitude will change a lot, your fullness will take on a different format.

Please don't be afraid of anything. During my journey, I understand that only movement gives birth to movement. Only when we do something, even if small steps every day, after some time it will be very good result. If we are afraid to do something, in 20-30 years it may suddenly turn out that the opportunities that opened up for you were missed, and only because you simply did not really want to do it. If you need moral support or a fairy kick, we are ready to provide it to you, write.

And don't give up. Business, in my opinion, is a set of sequential actions. Take action! It’s not a fact that it will work out the first time. It is important to hear the signals from your target audience, take them into account. But at the same time, if you intuitively feel that the idea you are currently living has a right to exist, spend time and energy on making it appear. You understand that this is a global process. Business is being a mother not of a child, but of an organization. When your business first lies down, then crawls, then gets up, then begins to destroy everything, etc. and so on. Nevertheless, act, go towards your dream, everything is real!

Olga: Thank you! I won't add anything more. I will say that I was very glad to get to know each other better! I am simply delighted with our acquaintance!

Oksana: Thank you! Come visit, chat, drink tea. We will be waiting with great pleasure!

Oksana Bolbot shared her success story with us about how to open an image studio while on maternity leave.

consultant in the field of image consulting, creator of the famous wardrobe analysis project Wardrobe Rehab.

In the profession since 1999.

Graduate of the course on the history of fashion, stylistics and image making at Central Saint Martins College of Art & Design (London), Studio for the Development of Creative Abilities L.M. Popova, London School of PR.
Author of more than 10 trainings on the topic of image, style and PR technologies.
Teacher at the Persona school of stylists.

Interviewed by:

Psychologist who helps mothers find a job they love, author of the “Mom’s Career” project

I would like to express my gratitude to Inna Akhremenko for her assistance in preparing and arranging the interview.

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