Create bright banners for media advertising. What types of web banners are there? What is a responsive banner
How to create a banner: the concept of a banner + the relevance of banner advertising + 4 ways to create advertising block+ 3 tips for beginners in this matter.
Most likely, you are already familiar with all kinds of advertising and know what they are needed for. Advertising promotion products and services on the Internet have become very popular today, and this, in turn, has led to the emergence of many new ways to present your product to the buyer.
But, despite all the new trends, one of the most selling types of online promotion still remains banner advertising. In this article we will tell you how to create a banner and whether you need special knowledge for this.
What is a banner: relevance and general concepts
It is unlikely that today you will meet a person who would have heard the concept of “banner” for the first time. And all because the first blocks of banner advertising appeared 14 years ago and have become more and more popular since then.
Despite the fact that for many years network users have been trying to create more and more new ways to block banner advertising, numerous studies in this area still claim that banners have been and remain among the most popular and best-selling.
The above diagram confirms the above:
So what is a banner? How do experts interpret this concept?
Banner in English means banner. But, if we talk about a specific term, a banner is an advertising unit presented in the form of a graphic image or an animated picture, which is aimed at attracting potential consumers of goods and services.
The banner contains not only an image, but also a hyperlink, which, when clicked, takes the visitor to the advertiser’s resource. Today's technologies involve following a link not only by clicking on it, but also by simply hovering the mouse cursor over it.
Most often, banners are used in the form of logos to attract the attention of potential buyers.
There are many classifications of banners, but we will consider only the most basic ones.
Now let's move on to the main issue - creating a banner. Many people believe that this requires special knowledge or at least material investments. We will consider all the methods that are available to each of us.
4 ways to create a banner
If you are planning to start promoting your own website or are planning to become a professional custom banner creator, we will present you with 4 main methods that will help you create a banner.
Which one you choose will depend on your ultimate goal.
Option 1. Create a banner using the services of professionals.
If you are interested in how to create a banner for advertising and at the same time have the allocated capital for advertising company, then this method is for you.
This option is the simplest, since you only need to find a suitable organization or person who is engaged in the creation of such objects and place an order with them. But, on the other hand, this method is the most expensive, which is quite logical. If you don't put in any effort, you have to pay for it. necessary work.
Finding such an agency online is not difficult. There are many small companies who are ready to create your banner in as soon as possible.
Here are a few for example:
- http://beflystudio.com/razrabotka-bannerov.html
- http://www.alexfill-design.ru/razrabotka_i_sozdanie_bannerov_flash_i_gif.htm
- https://tolkunov.com
But it’s not only on such resources that you can agree to create a banner. You can also use the services of freelancers by searching for them on specialized sites.
The most famous of them are the following:
- https://www.weblancer.net/freelancers/bannery-8
- https://www.fl.ru/freelancers/dizajner-bannerov-dizajn
- http://freelance.youdo.com/design/banners
Concerning pricing policy, then it will differ depending on what kind of ad unit you need to create. If we're talking about about a regular static banner, its cost will be from 500 rubles. When you plan to order a set of 5 animated banners, then get ready to pay up to 5 thousand rubles.
Option 2. Create a banner using a graphic editor.
Having considered the simplest, but most expensive way to create a banner for a website, let’s move on to the most inexpensive, but complex option.
Create what you need advertisement In principle, anyone can use a graphics editor, but the difficulty of this method is that you need to start from scratch. Moreover, if you don’t know how to use the editor, then you first need to gain the necessary knowledge in this area, and only then start working.
True, today this is not a problem, just watch a couple of lessons on You Tube, and you can already become a skilled user of one of the editors. But which editor should you choose?
When asked such a question, you most often hear the same answer - in order to create a banner, it is best to use Photoshop.
Yes, indeed, this graphic editor is very multifunctional, but it has a lot of tools that can take years to figure out. Therefore, we advise you to create an advertisement in the editor that you find most convenient to use.
- Photoshop– as already mentioned, such a program requires professional approach, therefore, if you want to learn how to use it or already have some skills, then you can safely try to create a banner in Photoshop. For convenience, you can use the online version of the editor: https://online-fotoshop.ru
- Paint.net (http://paintnet.ru) is an easy-to-use but functional graphics editor that is reminiscent of Photoshop in its capabilities. It is a prototype of standard Paint, just as easy for beginners, but at the same time very advanced.
- GIMP (http://gimp.ru) is another very good and simple graphic editor that allows you to create a banner and web site design. Works on the most popular operating systems.
The way of working with each of the editors is almost the same, and all of them are not difficult to use, so this option is very suitable for a beginner.
Let's look at the principle of action using the example of working with Photoshop:
Option 3. You can create a banner using special programs.
This method is another method of how to create a banner without extra effort, and even more so without spending money.
Programs designed to create an advertising block are in many ways superior to graphic editors, as they have many advantages.
These include:
- Ease of use - the programs allow beginners to easily and freely create a bright and selling banner.
- Multifunctionality – such services have many tools for adding various special effects to banners. In addition, most of them already provide a large number of templates, which allows you to quickly decide on appearance banner advertising.
- Russian-language interface - many programs use English as the main language, but almost all of them allow you to change it to Russian.
The main advantage of programs for creating banners is, of course, their ease of use. In order to create a banner in one of these programs, you do not need any serious knowledge. In addition, there are a lot of similar sites today, which allows you to choose any of them at your discretion.
Let's analyze several of the most famous services:
- EasyBanner– a multifunctional and easy-to-use platform that allows you to create both a regular and animated banner. Here you can select the desired image, work on effects, and insert text. The biggest advantage of the resource is large quantities ready-made templates, which greatly simplify the task.
- Sothink SWF Easy– a program that allows you not only to create a standard banner, but also to design a professional animated block with bright elements. At the same time, the resource is designed for use by beginners, since all actions can be performed by referring to small tips. The program interface is easy to use, and it also has big choice templates and images.
- Atani– a multifunctional program that will compete even with professional services. Here you can create static and dynamic banners using images in a variety of formats.
Using each of these programs is not difficult.
The algorithm of actions is as follows:
Now you have created your banner and you can start promoting your brand or product.
Option 4. Create a banner using an online banner maker.
And the last method of the 4 presented is the option of creating using online designers. This method is the most universal and simple.
Even compared to programs for creating banners, using the designer is even easier. This is explained by the fact that to create a promotion tool you do not need to install or disassemble anything. In addition, such web services have no less functionality, are most often free and, like programs, have a Russian-language interface.
The main thing is to choose the most optimal designer for your situation in order to be able to create a high-quality and sellable banner.
Let's analyze several popular resources.
No. 1. Banner Fans.
http://bannerfans.com/banner_maker.php
The main advantages of this service include its simplicity and versatility, as well as support for many languages. Once you click on the link to this builder, the interface language will be in English, but you can change it in the top right corner.
You will see a banner layout that you can change to your taste by selecting the necessary elements, background and applying a template. If in the end you don't like something, you can change your banner. At the bottom of the page, after creating a product, you can receive a code to insert a banner on the site.
This resource is free, but has several disadvantages:
- Firstly, the Russian language into which the translation is carried out on the site is very far from ideal.
- Secondly, it is not always possible to print the text in Russian; many characters cannot be read.
Therefore, it is best to try to create a banner using this designer only on English language.
No. 2. Bannerovich.
A very easy-to-use online designer that allows you to create a banner in two ways:
A noticeable disadvantage of this editor is the lack of templates, but there is a large selection of images and background pictures. In addition, the service is Russian-language and free.
No. 3. Canva.
https://www.canva.com/ru_ru/
One of the most popular and easy-to-use services for creating banners. The service is free, but you have to pay to expand the number of tools. You can buy a period of use lasting one month, or you can purchase such a right for a year at once.
The resource is very functional; it allows you to choose a wide variety of layouts and templates of advertising units for different needs. Here you can also select the desired background, write text and insert an additional element.
First, you will have to register to work on this site, after which you can begin registration.
So, we analyzed the 4 most popular ways to create a banner yourself or with the help of webmasters. Finally, I would like to add a few words about how to make your advertising product more competitive in the market.
The concept of “the right banner” implies that it will become good tool advertising and promotion, thereby attracting many potential consumers.
Such banners do not bring the desired visitors or additional income. They are more likely to irritate the audience, who are unlikely to want to return to your site again after this.
The banner should carry the necessary information and be memorable.
Continuing our talk about advertising that is too colorful and bright, let us recall that the main objective banner advertising is memorable potential buyer or make him think that by clicking on the link, he can get important information.
Place banners on websites based on target audience.
Very often, a big role is played not by the design of banner advertising itself, but by the portrait of the audience to whom it is addressed.
You must clearly understand who you are sending your advertising to and design it based on this.
We have dealt with not only the main question of how to create a banner, but also given many ways of exactly how this can be done, using which program or resource.
Banners are advertisements displayed on a web page. They can be either static or animated, and of course they come in different sizes. Crello includes 4 types of banners: vertical, medium rectangle, large rectangle and horizontal.
Banners are a powerful digital marketing tool and are the second largest segment after search advertising. Internet users often use Google Adwords, Google Display Network, Yandex Advertising Network and Bing Display Advertising for their marketing purposes. The main role of any advertising banner is to attract customers and demonstrate what is offered. This is why companies try to create amazing media advertising and use Google Adwords and Google Display Network effectively. And the main thing is that you can create advertising yourself, since Crello has all the necessary functions to create excellent banners.
BannerBoo is a service for creating HTML5 and AMP HTML banners online. Convenient, fast, without programming knowledge. All banners are stored in our cloud storage and can be changed at any time. You can export banners to PNG, JPG, animated GIF, and also download ready-made ZIP archives. Just try it - it's easy and fast!
How it works?
Who uses the banner maker?
BannerBoo is a great tool for creating animated HTML5 banners that display on any device (tablets, smartphones, etc.) You don't need to know programming or be an animator - just follow the prompts, choose from ready-made templates and create your banners quickly and easily special effort. For professionals, we have also provided advanced settings and capabilities.
Is it possible to download BannerBoo?
The banner can be downloaded as PNG or JPEG. You can also download a ZIP archive and create a GIF. These features are available in a paid plan. Read more about tariffs on the "Tariff Plans" page.
What is a responsive banner?
Adaptive banners automatically adjust to the width of the block/site in which they are located. They will always be displayed correctly and in proportion
Responsiveness can be activated for any banner made in BannerBoo - you just need to check the box.
Advertising is a necessary thing for any website. Only the cost of advertising tools is higher than the income from it. That's when many people start to get smart in order to save at least a little. For such “tricky” ones, we will tell you how to make a banner.
What are banners
A banner on the Internet means a rectangular advertising image with static or dynamic (animated) content. A banner can include both text and graphics. The banner, as a rule, is equipped with a link that is activated after clicking on it with the mouse button.
The modern increase in the effectiveness of banner advertising is associated with the use of contextual targeting. At the same time, the site’s banners advertise only those goods and services that are “in tune” with the theme of the resource:
It would be nice to know how you can make a banner for a website. But first you need to understand the existing types of banners. The following types are distinguished:
- Static banners – consist of a static image. They are pictures in JPEG or PNG format. They are characterized by low weight, which does not affect the page loading speed.
- Animated banners – animation created using GIF. Consists of several pictures that replace each other with a given frequency. The weight of the banner depends on the number of images used in it.
- Flash – in this banner the animation is made using Flash-based. It can respond to user actions.
Interactive content can be presented in the form of a game or questionnaire with added audio. Drawings for animation are created using vector graphics.
There are many different sizes of website banners. But the most popular of them are:
- 88 by 31 pixels;
- 120 by 60 pixels;
- 120 by 90 pixels;
- 120 by 240 pixels;
- 125 by 125 pixels;
- 120 by 600 pixels;
- 160 by 600 pixels;
- 180 by 150 pixels;
- 234 by 60 pixels;
- 240 by 400 pixels;
- 250 by 250 pixels;
- 300 by 600 pixels;
- 300 by 250 pixels;
- 336 by 280 pixels;
- 150 by 150 pixels;
- 468 by 60 pixels;
- 728 by 90 pixels.
Signs of an effective advertising banner
The effectiveness of an advertising banner placed on a website depends not only on the popularity of the site. To a large extent, its effectiveness depends on the level of execution of the advertising itself. A high-quality banner must meet several basic criteria:
- Attract the user's attention - but this does not mean that the banner should be too bright and flashing. Such advertising will cause irritation in the visitor, not attention. The content of the banner should unobtrusively “hint” the user about its presence. Therefore, when selecting an image and text for it, the psychological factor should always be taken into account;
- Arouse interest - website banners should arouse user interest in the object of advertising. A product or service must be presented not only with taste, but also in an original way. The use of light wit and humor is encouraged:
- Inducement to click on the banner link - is achieved due to the effect of some mystery and understatement,
embedded in the banner content. - The incentive to order a service or purchase primarily depends on the content of the banner advertisement. It should show the most best sides the object of advertising or the benefit that the user can receive from its acquisition.
- If a banner is intended to increase brand awareness and enhance its image, then the advertising content should instill a sense of trust in the consumer. But do not cause negative associations.
Rules that should be taken into account before placing a banner on the site:
- The larger the banner, the higher the likelihood of the user clicking on it. The most effective size is 240 by 400 pixels;
- Banner advertising placed at the top (in the header) has the greatest effect. It can also be placed on the side or bottom of the page, but the effectiveness here is somewhat lower;
- Animated banners are able to quickly attract the user’s attention - the human eye intuitively reacts to movement.
Creation and placement of an advertising banner
Before you insert a banner on your site, you need to decide on its placement location. In this case, you need to take into account the size of the banner and the available free space on the pages. Having decided on the location of the advertising block, you can insert the banner code into the html page.
The code for most banners follows the template:
- a href=”/link to the advertiser’s website” – the address of the resource to which a click on the banner will lead the user;
- title=”title” – text displayed in the tooltip when hovering over the banner area;
- target=”_blank” – sets the rules for displaying the advertiser’s website after clicking on the banner link (“_blank” - will open in a new window);
- rel=”nofollow” – prevents search engines from processing this link;
- img src=”https://www.site/wp-content/uploads/path to image” – sets the path to the image displayed in the banner;
- alt=”alternative text” – text that will be displayed in the banner if its image is not loaded.
But you don’t have to design the banner yourself. To do this, you can use special online generators. To generate a banner code on such a service, you need to fill out several fields and click on the button:
Or you can order the creation of a banner in a professional studio. Then it will cost more... Here are approximate prices:
- Development of a regular GIF banner – from $25;
- Flash-based banner creation – $70-150;
- Resize - approximately 50% of its original price.
But if you get a little clever, you can create a simple banner yourself. This is the miracle that happens after ten minutes of manipulation with html code and an image in Coreldraw:
Banner code:
If you play around with the code a little more and add a couple of event handlers, you will end up with a banner with a changing image. The image in the banner changes when you hover the cursor over it.
Here's what happened:
Example code:
Creation of animated and video banners
Let's look at an example of how to make an animated banner using the Ulead GIF Animator program.
In the “File” menu, select “Animation Wizard”. In the window that appears, set the size of the future banner. The next step is to load the prepared images:
Then the speed of changing pictures in the animation is set. In a small window, this speed is demonstrated using changing numbers.
