List of the largest brands in the world. The most expensive brand. Rating of world brands. The most expensive brands of equipment

Who doesn't want to look elegant and luxurious in public? Probably no one. Especially if you are a very famous person in show business. In order to be different from others and show their importance in society, these people not only spend a lot of time choosing their outfits, but also do not spare huge sums. Below is a list of the ten most expensive clothing brands in the world.

Valentino (Valentino)

Our rating opens with the Valentino brand - an Italian fashion house with headquarters in Milan, a manufacturer of fashionable luxury clothing, underwear, accessories and perfumes. It was founded by Italian designer Valentino Garavani in 1959. Currently part of the Valentino Fashion Group.

Versace

Gianni Versace is an Italian company, manufacturer of fashionable clothing and other luxury goods. It was founded in 1978 by fashion designer Gianni Versace. But after Gianni's death in 1997, the company was headed by his sister Donatella. As of August 2013, Versace has more than 80 boutiques around the world, the first of which was opened outside Italy in 1991 in Glasgow, Scotland.

Guess

Guess is an American brand, manufacturer of clothing and other fashion items such as wrist watch, jewelry and perfumes. The brand was founded in 1981 by brothers Georges, Armand, Paul and Maurice Marciano. Guess in the 80s of the last century was one of the very first and most popular manufacturers of designer denim clothing in the world.

Christian Dior (Christian Dior)

Christian Dior is a famous French fashion house headquartered in Paris, a manufacturer of clothing, shoes, accessories, jewelry, watches, lingerie, cosmetics, perfumes and mobile phones. The brand was founded on December 16, 1946 by one of the best and most famous fashion designers in the world - Christian Dior. The first collection was presented in February 1947 women's clothing, which revolutionized the world of post-war fashion. Currently, Christian Dior employs 56 thousand people. It has more than 160 boutiques around the world.

Marc Jacobs (Marc Jacobs)

Sixth place in the list of the most expensive clothing brands in the world is occupied by the American brand Marc Jacobs, founded in 1984 by fashion designers Marc Jacobs and Robert Duffy. The brand produces men's, women's and children's clothing, shoes, accessories, as well as perfumes and decorative cosmetics.

Giorgio Armani (Giorgio Armani)

Giorgio Armani S.p.A. is an Italian company founded in 1975 by Giorgio Armani and Sergio Galleoti. The company specializes in the production of clothing, various accessories, watches, cosmetics, interior items, jewelry, and also, together with one of the best cosmetic brands L’Oreal - perfumes. Today, the Giorgio Armani brand has 13 factories around the world and about 300 stores in 36 different countries. The company's sales were estimated to be approximately $1.69 billion by the end of 2005. Giorgio Armani is the fastest growing fashion brand in the world.

Dolce & Gabbana (Dolce and Gabbana)

In fourth place on the list of the most expensive clothing brands in the world is Dolce & Gabbana, a luxury Italian fashion house founded in Milan in 1985 by designers Domenico Dolce and Stefano Gabbana. The Dolce & Gabbana brand produces fashionable designer clothing, shoes, as well as accessories and perfumes. By 2005, the fashion house's sales amounted to €600 million.

Prada

Prada is an Italian fashion house founded in Milan in 1913 by designer Mario Prada. It specializes in the production of fashionable designer clothing, shoes, various accessories, perfumes, watches, furniture, etc. Currently, the Prada brand has 250 stores located in 65 countries around the world. In 2015, the fashion house's profit amounted to 954.2 million euros.

Chanel (Chanel)

Chanel - French private company with headquarters in Paris. It was founded at the beginning of the 20th century by couturier Gabrielle "Coco" Chanel. The company specializes in the production of luxury goods: clothing, cosmetics and perfumes, watches, bags, sunglasses, jewelry, etc. Chanel owns 310 boutiques around the world, of which 94 are in Asia, 70 in Europe, 10 in Middle East, 128 in North America, 2 in South America.

Gucci (Gucci)

The most expensive clothing brand in the world is Gucci. This is a famous Italian fashion brand founded in Florence (Italy) in 1921 by designer Guccio Gucci (1881–1953). It is considered one of the most prestigious, famous, and easily recognizable fashion brands in the world. It specializes in the production of textiles, clothing, perfumes, accessories, interior items, etc. In 2013, the brand was valued at $12.1 billion. Gucci owns 278 boutiques around the world.

Moscow, February 1 - “News. Economy". Brand Finance compiled its annual ranking the most expensive brands in the world. Russia has been represented in this ranking by three brands for the third year now. Sberbank became the most expensive Russian brand in the ranking. Sberbank is in 129th place in it, having improved its position compared to 2017, when it was 154th, and 2016, when it was 200th. Sberbank's brand value grew by 27.5% last year to $11.6 billion, comparable to Land Rover and higher than brands such as Danone, Gucci, eBay and Warner Bros. Among banks in the world, Sberbank is in 21st place. The value of a brand in the Brand Finance rating is calculated by estimating future possible income if the company did not own the brand, but paid royalties for it. Gazprom took 315th place compared to 339th last year and 302nd in 2016. The value of his brand grew by 14% over the year and is valued at $5.6 billion. This is at the level of the Airbnb service and the BBC broadcasting corporation. LUKOIL rose several points to 363rd place - the company is recovering after last year's fall from 229th place to 369th. Its brand value grew by 8% last year, to $4.9 billion. That's about the same as Colgate toothpaste, Dove soap, and the Domino's Pizza chain. Below we present the 10 most expensive brands of 2018. 10. ICBC

Country: China Value: $59.2 billion Dynamics: +24% Industrial and Commercial Bank of China is the largest Chinese commercial bank. It is one of the Big Four largest state-owned banks in China (along with Bank of China, Agricultural Bank of China and China Construction Bank). The bank's shares are owned by the Chinese government. At the end of October 2006, the bank conducted an initial public offering and raised a record $22 billion, placing 48.4 billion shares (18% of the total). Of these, 12% are on the Hong Kong Stock Exchange and 6% on the Shanghai Stock Exchange. 9. Walmart

Country: USA Value: $61.5 billion Dynamics: -1% Wal-Mart is the largest retail network in the United States, and even throughout the world. The network includes both small shops and huge supermarkets scattered throughout the country. Representative offices of Wal-Mart Stores, Inc. also exist outside the United States. The chain stores sell almost everything: electronics, furniture, computers and software, toys and goods for children, photographic equipment, cosmetics, sporting goods, groceries, medicines, various small items for the home, dishes, books and CDs∎The chain was founded by Sam Walton in 1962 The first Wal-Mart Discount City opens in Rogers, Arkansas. Today Wal-Mart is a chain of more than 7 thousand stores in 14 countries. The number of employees has long exceeded a million, and incomes have exceeded tens of billions. 8.Verizon

Country: USA Value: $62.8 billion Dynamics: -2% Verizon Wireless today is the largest operator cellular communications in USA. In terms of coverage, no other North American operator can even come close to it. Verizon Communications was founded on June 30, 2000 in New York as a result of the merger of two telecommunications companies - Bell Atlantic and GTE. The name of the new brand was not chosen by chance. It is a combination of two words: veritus (truth) and horizon (horizon). 7.Microsoft

Country: USAValue: $81.2 billionDynamics: +6%World famous manufacturer software for desktop computers, mobile devices, clusters, servers and game consoles. In addition to software, the company also produces game consoles, computer controllers and audio players. The history of Microsoft is a story of dizzying success and constant development. The corporation repeatedly made mistakes and miscalculations, but always quickly corrected them, eventually conquering more and more new areas for itself and setting new records. 6.AT&T

Country: USA Value: $82.4 billion Dynamics: -5% AT&T (American Telephone and Telegraph) is currently one of the largest suppliers of wireless and telephone communication in USA. The total number of its subscribers exceeds 150 million people, and the name itself has long become synonymous with quality. 5. Facebook

Country: USA Value: $89.7 billion Dynamics: +45% Facebook is one of the most popular social networks in the world, it has more than a billion active users, the number of which is constantly growing. The project was founded on February 4, 2004 and was originally conceived as social network only for Harvard students, but later the scope was expanded and then completely blurred. The founders of Facebook were Harvard University students Mark Zuckerberg, Eduardo Saverin, Dustin Moskowitz, Andrew McCollum and Chris Hughes. 4. Samsung

Country: South KoreaValue: $92.3 billionDynamics: +39%Samsung Group is a South Korean group of companies, one of the largest in South Korea, founded in 1938. It is known in the world market as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices. The company's main office is located in Seoul. Companies included in the Samsung Group concern are engaged in electronics and microelectronics, chemical industry, construction, automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by division. Thus, the main income of the concern comes from the electronics industry. 3. Google

Country: USA Value: $120.9 billion Dynamics: +30% The Google brand begins its history with the registration of Google Inc. January 7, 1998 in Menlo Park, California, USA. The company was founded by Stanford University graduate students Larry Page and Sergey Brin. The name Google is a play on the English word googol, a mathematical term for a number consisting of one and one hundred zeros. The name reflects the company's goal - to create an infinitely large database for finding the necessary information. 2. Apple

Country: USAValue: $146.3 billionDynamics: +37%Today Apple company- one of the leaders in the global IT industry, a manufacturer of computers, laptops, media players and various software. The company is one of the pioneers of the industry, a pioneer in many areas: the first truly personal computers, the first multi-color displays on PCs, the first OS with a graphical interface, the first computers with mouse support, the first personal audio player, the first online music store, and so on. 1. Amazon

Country: USA Value: $150.8 billion Dynamics: +42% The history of this largest online store began on July 16, 1995. It was created by businessman Jeff Bezos. Initially, only books were sold, but later, by 1998, the range was expanded: first they added audio and then video products. Today, Amazon.com offers its visitors several dozen various categories goods, including electronics, clothing, sporting goods and even food.

In 2013, the financial and economic magazine Forbes published a list of the 100 most valuable brands in the world. Most of them are known to a wide audience, but there are also some that few have heard of, or at least some of us did not know about them.

1. Apple

American corporation, manufacturer of personal and tablet computers, audio players, phones, software.

2.Microsoft Corporation

One of the largest transnational companies producing proprietary software for various types of computing equipment - personal computers, game consoles, PDAs, mobile phones and more.

3. Google

The largest search engine on the Internet

4. The Coca-Cola Company

American food company, the world's largest manufacturer and supplier of concentrates, syrups and soft drinks.

5. IBM

A multinational corporation headquartered in Armonk, New York (USA), one of the world's largest manufacturers and suppliers of hardware and software, as well as IT services and consulting services.

6. McDonald's Corporation

American corporation, the world's largest chain of fast food restaurants

7. General Electric

American diversified corporation, manufacturer of many types of equipment, including locomotives, power plants(including nuclear reactors), gas turbines, aircraft engines, medical equipment, household and lighting equipment, plastics and sealants.

8. Intel Corporation

American corporation that produces wide range electronic devices and computer components, including microprocessors, system logic sets, etc. Headquarters - in Santa Clara, California, USA.

9.Samsung Group

An industrial concern, one of the largest chaebols in South Korea, founded in 1938.

10.Louis Vuitton

A French fashion house specializing in the production of suitcases and bags, fashionable clothing and luxury accessories under the brand of the same name.

11. BMW

German manufacturer of cars, motorcycles, engines, and bicycles.

12. Cisco Systems

American multinational company that develops and sells network equipment.

13. Oracle

American corporation, the world's largest developer of software for organizations, a major supplier of server equipment.

14.Toyota Motor Corporation

The largest Japanese automobile manufacturing corporation, also providing financial services and having several additional business areas.

15.AT&T Inc

One of the largest American telecommunications companies and one of the largest media conglomerates.

16.Mercedes-Benz

Brand of premium passenger cars, trucks, buses and others Vehicle German automaker Daimler AG.

17. The Walt Disney Company

One of the largest financial entertainment conglomerates in the world.

18. Wal-Mart Stores

An American retail company that operates the world's largest retail chain operating under the Walmart brand.

19. Budweiser

Beer brand.

20.Honda Motor Co.,Ltd

An international industrial company, primarily known as a manufacturer of cars and motorcycles.

21. SAP AG

German company, manufacturer of software for organizations.

22. Verizon Communications

American telecommunications company, one of the largest in the United States and throughout the world.

23. Gillette

Manufacturer of shaving accessories.

24. Nike

An American company, a world-famous manufacturer of sportswear and footwear.

25. PepsiCo

American food company.

26. American Express

American financial company.

27. Nescafe

The world's largest instant coffee brand from Nestlé.

28. L'Oréal

French company, leader in the world market of perfumes and cosmetics.

29.Marlboro

A brand of cigarettes produced by Philip Morris International since 1924.

30.H&M

H&M is a Swedish company, Europe's largest clothing retail chain.

31. HP

Hewlett-Packard is a large American company in the field of information technologies, a supplier of hardware and software for organizations and individual consumers.

32.HSBC

HSBC Holdings plc, an HSBC bank, is one of the largest financial conglomerates in the world.

33. Amazon

Amazon.com, Inc. is an American company, the world's largest in terms of turnover among those selling goods and services via the Internet and one of the first Internet services focused on the sale of real consumer goods.

34. Visa

American multinational company providing payment transaction services.

35. Siemens

German transnational concern operating in the field of electrical engineering, electronics, energy equipment, transport, medical equipment and lighting engineering, as well as specialized services in various fields of industry, transport and communications.

36. Facebook

37. ESPN

American cable sports television channel.

38. Gucci

Italian fashion house and fashion brand.

41. IKEA

Dutch company, owner of one of the largest in the world retail chains selling furniture and household goods.

42. Danone

French company, a famous manufacturer of dairy products and other food products.

43. Audi

A German automobile manufacturer within the Volkswagen Group, specializing in the production of cars under the Audi brand.

44. Ford

American automobile company, manufacturer of cars under the Ford brand.

49. Accenture

A consulting company that provides consulting services to organizations in the areas of strategic planning, optimization and organization of outsourcing of business processes, customer relationship management, logistics process management, personnel management, implementation of information technology.

50. Thomson Reuters

A media company formed as a result of the acquisition of Reuters by Thomson media corporation in April 2008.

According to Wikipedia, a brand is a brand or trademark that has a high reputation among consumers.

Note that the concept of a brand is slightly narrower than the concept of a company. Therefore, one company can own several brands. For example, Google is a brand, and Alphabet is a company.

In this article we have collected exactly the most expensive brands in the world. Actual information on January 20, 2020.

We also suggest that you familiarize yourself with and compare with the list.

10 most expensive brands in the world

Apple inc.

$205.5 billion

Industry: Electronics, information technology.
Products: Personal computers and tablets, mobile phones, audio players.

Top of the list and the most expensive brand in the world is Apple. Today, many people will probably recognize the company logo, because Apple has truly become the most successful brand, which experts rating agencies estimated at $205.5 billion.

The company was founded on April 1, 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. Initially, the trio began assembling home computers and producing their own PC models, but the greatest success came precisely from last years company when Apple introduced the world to its line of mobile products - iPhone smartphones and iPad tablets.

Today, the company’s range of products is very wide – smart watches, computers and laptops, tablets, smartphones, etc. But the main feature of the popularity of Apple gadgets was the high quality, stylish design and the smartest marketing program of Steve Jobs.

Today the company includes thousands of representative offices, branded stores and service centers worldwide, staff of about 132 thousand employees.

The headquarters is located in the USA, in Cupertino, California.

$167.7 billion

Industry: Internet.

The largest search network on the Internet called Google is probably known to all users. global network. This made the Google brand one of the most expensive in the world rankings.

Experts estimated the brand's value at $167.7 billion, thereby making it the second most valuable in the world.

The company, founded in 1993 by Sergey Brin and Larry Page, is focused on a search service that processes billions of queries every day. Thanks to an advanced search engine, the creators of the service were able to implement one of the most powerful advertising aggregators on the Internet, which brings the main share of revenue to the company.

But this is not the company's only product. Many are developing every day additional projects. Google currently produces mobile gadgets own production, software for them (for example, Android OS) and owns a number of popular Internet services, such as YouTube, Gmail, Google Maps, Google AdWords, etc.

Headquarters: Mountain View, California, USA

$125.3 billion

Industry: Software development.
Products: Microsoft Office, Microsoft Windows, Xbox.

The world-famous Microsoft corporation was founded in 1975; today the richest man in the world is Bill Gates. At that time, Microsoft was the first developer to offer the use of packaged software for home computers, which made PC management convenient and intuitive for the user. This program - the Windows operating system - became a real breakthrough, since it made it easy for ordinary users to master a PC, which brought incredible success and huge profits to the company.

Today, Microsoft is also one of the leaders in the PC software market, releasing new generation Windows operating systems, applications for working with documentation - Microsoft Office, as well as a number of other programs. In addition, MS produces its own mobile devices and components, video, audio and office equipment.

The headquarters is located in Redmond, Washington.

$97 billion

Industry: Retail trade.
Products: Internet services for selling goods.

Amazon is an American retail company engaged in the sale and delivery of various goods via the Internet.

With the help of Amazon, Internet users, suppliers and manufacturers can sell any goods themselves, using the company’s website as an online platform. The main focus is the independent sale of various goods. The popularity of the service has increased thanks to high quality goods, low prices, prompt delivery and wide range various products.

The company was founded in 1994 by Jeff Bezos. The main office is located in Seattle, Washington.

According to a general estimate, the company currently employs about 647.5 thousand employees, the assets in the corporation are more than 162 billion, and annual turnover is about $232 billion.

$88.9 billion

Industry: Internet.
Products: Social network.

Facebook was developed by Mark Zuckerberg in February 2004. Today, the social network Facebook is visited by over 2 billion people every day. For one Internet project, the cost of 88.9 billion dollars is simply an astronomical indicator of popularity and demand.

Today, Facebook generates more than $22 billion in net revenue per year from advertising.

The headquarters is located in Menlo Park, California.

$59.2 billion

Industry: Food industry.
Products: Soft drinks.

The world's most famous carbonated soft drink, Coca-Cola, brings its company more than $6 billion in net profit per year.

The famous drinks brand was founded in 1882. Today, the company's product list also includes Fanta, Sprite, Diet Coke and Schweppes drinks. Due to large quantity own assets, high profitability, a huge staff and profitability, the Coca-Cola brand is valued at $59.2 billion.

The headquarters is located in Atlanta, Georgia.

$53.1 billion

Industry: Electronics.
Products: Electronics, Appliances, shipbuilding, aircraft manufacturing, finance, chemistry, entertainment.

Samsung is known in the international market as a manufacturer of electrical household appliances.

It was founded in 1938 in South Korea. In 1969, Sanyo and Samsung merged, and the Samsung Group was born. There has been a change in approaches to marketing, and amendments have been made to the company's mission. In 1980, the first models of Samsung air conditioners appeared, which was the beginning of the company’s successful development in the European and Asian markets in the field of climate control technology.

In 1983, the company began producing personal computers. In 1991-1992, the creation of the first series of mobile phones was completed. And in 1999, Samsung Electronics received an award from Forbes Global magazine in the field of consumer electronics manufacturing.

Now Samsung Group has many production lines, which are aimed at different types products.

The headquarters is located in Suwon, the capital of Gyeonggi Province, Republic of Korea.

$52.2 billion

Industry: Broadcasting, animation, cinema, theme parks.
Products: Full-length animated cartoons.

The brand was created back in 1923 by Walt Disney and his brother Roy Disney. It started out as a small animation studio and is now one of the largest studios in Hollywood.

The company owns 11 amusement parks, 2 water parks, as well as the large ABC television and radio broadcasting network.

Headquarters and main production capacity are located in Burbank, California, USA.

$44.6 billion

Industry: Mechanical engineering.
Products: Cars.

Toyota is a Japanese company that dates back to 1924. Its founder was Sakichi Toyoda. Interestingly, he was not involved in the production of cars at all, but produced weaving machines. His son, Kiichiro Toyoda, became interested in the automotive industry. With the proceeds from the sale of the patent for automatic machine funds, he organized a division engaged in the production of cars.

In 2018, annual car sales reached $272 billion, and every year the share of sales in Japan itself decreases significantly, which indicates the company’s activity in the global market.

The headquarters is located in Toyota, Aichi, Japan.

$43.8 billion

Industry: Public catering.
Products: Fast food.

McDonald's, a chain of fast food restaurants distributed throughout the world, today occupies the last place in the ranking of the TOP 10 most expensive brands in the world. Its current estimated value is $43.8 billion. This is despite the fact that in 2015, due to a series of incidents, MCD’s capitalization decreased by 11 percent.

McDonald's was founded in 1940 by two brothers, Mac and Dick McDonald, who opened their first restaurant in San Bernardino, California.

#11 – #30 Most expensive brands

*Some data may be inaccurate given the lack of or limited access to published reports for recent periods.

How is brand value determined?

Exist various ways estimates of brand value, many of which are controversial. Everyone understands the concept of value differently, so the assessment is usually subjective.

Popular methods and approaches for assessing brand value:

The sum of all costs. A brand is valued based on the sum of all expenses that have been incurred to build the brand since its inception. These could be advertising costs, purchase of assets, employee salaries, etc. We index the resulting amount and get the real value of the brand.

Please note that the resulting price will only reflect the costs of creating the brand, not the fact that the owners will agree to sell it at that price.

Market price. The simplest method for counting. We simply multiply the number of shares issued by their current market value. By the way, we also have.

The disadvantage of this method is that the market price changes very dynamically and in moments of crisis the brand value drops noticeably. Or vice versa, there may be an overvaluation of the asset by investors.

Based on income. They estimate the future net income that is directly attributable to the brand to determine its current value.

The methods described above generate approximate data, so this article uses cost information according to the online publication Forbes.

Not all of us can buy clothes from expensive global brands. The history of each of the Fashion Houses included in the top 10 is interesting. brands. The highest level of total annual revenue is $12.7 billion.

The proverb about “meeting over clothes” has not lost its relevance today - on the contrary, the trend of following fashion is only gaining momentum every year. Many designers have made their name on people's desire to show their style, taste and status. You can find out which brands can be considered the most expensive clothing brands by looking at the ratings of fashion houses.

List of the richest clothing brands

Why do people buy expensive things? The reasons may be different, but such buyers would like to know what place the elite item they purchased ranks in the ranking. Not only the amount of the assessment is interesting, but also the history of each brand included in the coveted rating.

IN modern society clothing serves as a determining criterion for the success he achieves. For many consumers, it is important that the label is included in the top number.

What is the idea of ​​“instant fashion” and how much does it differ from top brands? Read.

Luxury clothing pedestals in 2017

278 boutiques - this is how many retail departments belong to this most expensive brand in the world. Founded in 1921 by designer Guccio Gucci, today in addition to clothing, it also produces textiles, perfumes, interior items and accessories. What are the differences worldwide? famous brand? Experts note the presentability of each clothing line. In every item there is a sense of conservatism and commitment to tradition, which does not prevent experiments with materials and styles. Critics complain that every new collection becomes too predictable, but fashion designers object: for clothes to be popular, they must be wearable.

Prada, created in 1913, takes 2nd place. This fashion house presented in 250 stores located around the world. 979.2 million annual profits ensured their place “under the sun” in the fashion industry. An important role here is played by the ability of designers to combine clothes and try to combine fabrics and styles.

Today, the Prada collection includes not only luxurious dresses for social events, but also trendy accessories. The main credo: “Our clients do not have to prove anything to anyone,” expressing the whole essence of wealthy people. It is wealthy people who can afford to purchase the outrageous products offered by the brand.

The Italians took the bronze medal, this time the duo of Domenico Dolce and Stefano Gabbana, whose creativity was embodied in the brand of the same name. The company is one of the youngest - the year it was founded was 1985. The bet was made on Hollywood - the actresses who wore outfits from designers stood out among their colleagues. The style from the brand is chosen by bright and dynamic people - it is openly sensual and sexy (“at the instigation” of designers, lingerie style and ripped jeans came into fashion).

In fourth place is Chanel. The brand began its victorious fashion march at the beginning of the last century. A simple little black dress turned out to be synonymous with luxury and raised its creator Coco Chanel to the Olympus of success. 100 years later, nothing has changed - “comfortable luxury” (the company’s credo) continues to excite minds and, at the same time, empty the wallets of those who want to purchase such clothes.

Today, Coco Chanel products can be bought in 310 boutiques located on all continents. The brand's style has changed little over almost a century - it involves minimalism in color and convenience. Most often this is a clearly defined silhouette, although clothes have acquired more democratic shades - even shorts have appeared in summer collections.

The “golden mean” goes to the brainchild of another Italian designer - Giorgio Armani. It presents both casual models and high fashion collections. Distinctive feature style - negligence (it’s not for nothing that the brand’s clothing is popular among young people). The company produces both casual collections and “high fashion”. The designer began by remaking classic men's jackets.

Experts distinguish the minimalism of images - Giordio Armani does not like unnecessary details. A simple formula: ingenious simplicity and incomparable elegance have helped Giorgio Armani S.p.A. in opening 13 factories and 300 stores around the world. The brand is considered one of the fastest growing and promising.

In sixth place is the Guess company, whose creators tried to convey that you need to live beautifully every day. The brand is relatively young - it was founded by the four Marciano brothers, who became one of the first popularizers of denim clothing in 1981.

How did jeans grow from everyday wear into a real dream? The Guess brand tries to make each of its models bright, fresh and sexy. Competent work of marketing and advertising services helps the brand remain at the top of the fashion Olympus. The advertising stars a lot of world-class stars - Eva Herzigova, Claudia Schiffer, Naomi Campbell and Laetitia Casta. And to consolidate the success, the outrageous socialite Paris Hilton was filmed in a series of videos.

Seventh place is occupied by American Marc Jacobs, former creative director of the Louis Vuitton design house, whose 2015 collection was a real breakthrough. The style is distinguished by bold geometric shapes, the use of patent leather and other creative solutions. The brand is very loved by celebrities - at different times it was advertised by Chloe Sevigny, Victoria Beckham and even the Russian group Tatu. Today in this “post” is Miley Cyrus.

Finally, a Frenchman is on the list - Christian Dior is in eighth place in the ranking of the most expensive clothing brands. It all started in the post-war years, when the first collection of women's clothing from this brand was able to revolutionize the world of post-war fashion. It was Dior who came up with the idea that every fashion designer should have his own sign.

After the death of the fashion designer, the fashion house was headed in turn by Yves Saint Laurent, Marc Bohan, Bernard Arnault and Gianfranco Ferré. Each of them tried to maintain the inherent elegance of the style. Brand designers try to avoid excessive pretentiousness.

Today, this brand employs 56,000 people. The company has more than 160 boutiques around the world. Annual income - $24 billion.

We are approaching the end - Gianni Versace takes ninth place. This Italian company did not cease to exist even after the death of its founder Gianni Versace - the family business was continued by his sister Donatella. The very first boutique outside Italy was opened in 1991 in Glasgow, Scotland. Today the number of stores has reached 80.

The brand is considered luxury - most of the outfits highlight female beauty well, but without appropriate accessories they look “on the verge of kitsch.” Most of the creations are created for girls with a model appearance - slender and tall. The brand does not forget about men: every Russian is familiar with the crimson jacket from the nineties (also a Versace creation).

And the top ten expensive clothing brands are closed by the Valentino trademark. The Italian manufacturer of luxury clothing and lingerie was founded by Valentino Garavani back in 1959. The brand is now part of the Valentino Fashion Group.

The key signs of the corporate identity of this brand are bustiers and red clothing. The master insisted: “Red suits all women. There are 30 shades of this color - it’s important to find yours.”

The second priority is white, the apogee of love for which was Jacqueline Kennedy's dress for her wedding to Aristotle Onassis. Modern tendencies They are focusing on youth fashion. Stars also prefer to walk the red carpet in these outfits.

Any brand needs to be realized. Such an assistant is, for example, the Wildberries online store.

Potential competitors

Despite their confident positions in the top ten, none of the brands presented above can be sure that tomorrow they will not be toppled from the pedestal. The competitors are very serious:

1. The international concern Fendi is famous for its high-quality clothing, fur, and accessories. Experts say that bags from this brand will never go out of fashion.
2. Hermes began operating in 1837, but expanded its production by 2008. In addition to clothing and leather goods, the brand also produces other items - from jewelry to gloves. The consumer loves it - it affects annual revenue of $730 million.
3. Ralph Lauren has many subsidiaries and more affordable models (Sports Polo line). A striking example is Jennifer Lopez's dress at the 2000 Grammy Awards. Now the brand's designers dress the first lady of the United States, Melania Trump. Annual income rose from 776 million dollars.
4. Burberry specializes in outerwear- the company has been at the peak of popularity for more than a century. Everyone knows the brand's signature trench coats. The brand's revenue is $323 million.
5. Louis Vuitton is known to connoisseurs of quality accessories and bags. The company has more than 460 stores in 50 countries.
6. World celebrities are dressed by Oscar de la Renta. Jacqueline Kennedy preferred the brand. Today there are no less fans - evening and wedding dresses with this name are so attractive.
7. A potential competitor is the Italian brand Brioni, which specializes in men's fashion. The brand is named after a fashionable resort - the clothes it produces meet the expectations of elitism and quality.

Even fashion designers once started from a small atelier. It is quite possible to open it at home.

You can learn more about expensive global fashion trends from the video:

Every company wants to remain at the forefront of fashion. To do this, they not only follow accepted trends, but also bring their own vision, creating Her Majesty Fashion.

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