Business idea for making postcards. How to sell postcards correctly: the business story of the founder of DoMyCard. Who is this type of business suitable for?
Start-up capital was about $1000. It could have been more; at the beginning of your journey you can always spend more than you have (on promotion, on production, etc.). But taking out loans or borrowing funds for a start-up is a thankless task. Therefore, all capital is our personal funds. We risked our own, we are also responsible for this ourselves.
We are not even 70 days yet. But the most difficult thing was to launch by February 14th - it was important for us to do everything quickly in order to capture the big news feed for as long as possible. Now we are not in a hurry, and we are approaching our next product more carefully: we conduct surveys, tests, and attract specialists. Us this was not enough in the first month.
First month We celebrated by recording a small congratulatory video.
Our business does not have quick profits. We are now investing everything that we earned on the first product into the next one.
A good idea is not enough, you need to actively work on its implementation. The main thing is not to stop and not be afraid of transformations if they are necessary.
Ministry of Education and Science Russian Federation
State educational institution higher professional education
"Vyatka State Humanitarian University"
Faculty of Social Sciences and Humanities
Department of Publishing and Editing
BUSINESS PLAN
Organization of postcard production
Kirov
business plan postcard
1. MEMORANDUM OF CONFIDENTIALITY
INDUSTRY DESCRIPTION
CHARACTERISTICS OF THE ENTERPRISE
SELECTION OF ACTIVITY
MARKETING PLAN
PRODUCTION PLAN
ORGANIZATIONAL STRUCTURE
FINANCIAL PLAN AND BUDGET OF THE ENTERPRISE
RISK ANALYSIS
ANNEX 1
1. MEMORANDUM OF CONFIDENTIALITY
This business plan is submitted for consideration on a confidential basis and cannot be used for copying or any other purposes, nor transferred to third parties. Those who become familiar with the business plan take responsibility and guarantee the non-distribution of the information contained in it. The information presented in this document is a trade secret and the property of the authors of the business plan.
2. SUMMARY
This project created with the aim of organizing the production of greeting cards, including individual ones, i.e. designed in advance for a specific person.
The production of postcards provides great opportunities for the creative potential of designers, so the advantage of postcards is their originality, even uniqueness.
Retail sales of postcards are planned, using social networks for pre-orders and advertising.
Potential consumers are high school students, students and other buyers who need postcards. The goods we produce are affordable to most of the target audience. The price ranges from 15-40 rubles for simple postcards to 50-100 for individual postcards that are more complex in form and content.
The organizational and legal form of the enterprise is an individual entrepreneur and 1 hired worker, who have distributed everything among themselves labor functions. The work is done by them at home. The taxation system is simplified with a tax base of “income minus expenses.” Personnel requirements - higher education, high level PC skills, computer layout and editing skills.
The retail price of one simple postcard is 15-40 rubles, individual - 100-150 rubles.
Costs for fixed assets will amount to 79,795.26 rubles. The total cost of organizing production will be 81,012.46 rubles. Maximum term production payback 1.9 years.
The product is promising for modernization, as well as for reorienting production to other printed products and for expanding the range.
3. INDUSTRY DESCRIPTION
Information about competitors:
There are enough companies and shops in Kirov that sell various postcards. Postcards are sold in the chain of stores “Ulysses”, “Bumaga”, “Pero”, as well as in supermarkets, for example, “Globus”, “Semya”, and flower shops. For example, “Felicia” sells individual postcards, but they only have external design, the internal remains empty. But mostly stores sell standard postcards.
We offer individual cards for each person. These are postcards such as postcard books, clamshells with three-dimensional elements, a standard version is possible, but with excellent internal content, focused on a specific person. Postcards are available in different formats.
We can provide a layout of the postcard and, at the client’s request, add changes and additions to the almost finished version, which only needs to be printed.
The products are high quality. Each type of postcard is presented in 1-3 copies, so customers will not be repeated and will be able to give unique congratulations to their loved ones.
Potential clients and their capabilities:
Potential consumers are high school students, students and other buyers who need postcards.
Our postcards cover wide range holidays (Birthday, Angel's Day, Happy Wedding Day; New Year, February 23, March 8, Victory Day, September 1, Teacher's Day, etc.), and upon the buyer's request, we can make a postcard for any other holiday.
To get acquainted with our products, we have made several original postcards.
To study requests potential buyers a survey was conducted. A sample questionnaire is presented in Appendix 1.
Mostly, buyers prefer to buy standard postcards at a price of 15 to 40 rubles, 1/4 of respondents can buy at a price of 50-100 rubles. In terms of internal content, buyers prefer postcards with text, but not always poetry; 1/5 of clients choose postcards without text content. Majority potential clients they buy postcards 1-2 times a year or according to their mood, 1/3 of buyers can purchase postcards 3-5 times a year.
The preferred average price for individual postcards is 50-100 rubles, but 1/3 of buyers are willing to buy a postcard for 101-150 rubles. The price depends on the printing design, internal content, number of pages and additional decorations.
Fixed assets:
Table 1. Fixed assets of the enterprise
Fixed assets Quantity, in units Price, in rubles 1. Equipment1.1. Computer with Pentium 4 processor (+ accessories) 1366961.2. Printer Canon iX7000 (+CISS+Photo ink set (6*130 ml))115127 + 1749 + 1194 = 18070 1.3. Booklet Maker GMP WireMac1174431.4. Roller cutter RC 260116071.5. Bookbinder OPUS Bingo13055.52. Software2.1. Microsoft Windows XP Professional 112002.2. InDesign CS5.5 Master Collection1953,072.4. Corel Draw GRAPHICS Suite X31770.69Total:RUB 79,795.26
Raw material base:
1.Matte paper Privision A4, 120 gr., 100 l. (economy packaging) - 160 rub. 2.Matte paper Privision A4, 170 gr., 50 l. - 135 rub. .Matte paper Privision 10x15, 180 g., 50 l. - 35 rub. .Matte paper Privision A4, 230 gr., 50 l. - 160 rub. .Glossy paper Privision A4, 120 g., 50 l. - 180 rub. .Glossy paper Privision A4, 170 gr., 50 l. (economical packaging) - 255 rub. .Glossy paper Privision A4, 230 g., 20 l. - 120 rub. Paper can be bought at the store on the street. Engelsa, 40, TC "Preobrazhensky Passage" (right wing) "Retail and small-wholesale department RDM-Privision - Kirov, Service center RDM". Official website of the company: #"justify">Paper flowers (1 package) - 139 rub. Accessories can be purchased at the Igolochka store on the street. K. Marx, 42. Costs for raw materials: 1217.2 rubles. Total costs: 81,012.46 rubles. Balance: RUB 35,987.54 4. CHARACTERISTICS OF THE ENTERPRISE The organizational and legal form for our enterprise is an individual entrepreneur (IP). This form has a number of advantages and disadvantages. Advantages DisadvantagesSimplicity of the registration and liquidation process. Compared to registering a company, registering an individual entrepreneur is a more cost-effective procedure. Because when registering an individual entrepreneur, the state duty is 800 rubles, and when liquidating an individual entrepreneur it is only 160 rubles. At the same time, there is no need to form authorized capital and drawing up constituent documents. The individual entrepreneur is liable for his obligations with all the property belonging to him. The exception is property that, in accordance with the law, cannot be foreclosed on. However, foreclosure on this property can only be carried out in court. IP is a full-fledged business entity. An individual entrepreneur can carry out any types of economic activity not prohibited by law. The rules of the Civil Code of the Russian Federation, which regulate the activities of individual entrepreneurs, apply to the activities of individual entrepreneurs. legal entities, being commercial organizations, unless otherwise follows from the law, other legal acts or the essence of the legal relationship. Simplicity of accounting and reporting. An individual entrepreneur does not keep accounting records, which significantly reduces the cost of a permanent accountant. An individual entrepreneur must only take into account the indicators necessary for the correct calculation and payment of taxes to the budgets of the Russian Federation. Legal minimization of taxation. At making the right choice The tax system of an individual entrepreneur can make the payment of taxes minimal, which can become more profitable even compared to working as an employee. In this case, an individual entrepreneur can combine the status of an individual entrepreneur and an employee. The benefits for our chosen area prevail. We considered this organizational and legal form to be the most acceptable for starting a business, since it initially involves small production with a small staff. In accordance with current legislation, state registration of individual entrepreneurs is permitted to any legally capable and adult citizen of the Russian Federation. These two conditions are met, therefore, let us turn to the procedure for registering individual entrepreneurs. In accordance with paragraph 1 of Art. 23 of the Civil Code of the Russian Federation, a citizen has the right to engage in entrepreneurial activity without forming a legal entity only from the moment state registration as individual entrepreneur. Thus, prerequisite To obtain the status of an individual entrepreneur is his state registration. Registration of individual entrepreneurs is carried out on the basis Federal Law dated 08.08.2001 No. 129-FZ “On state registration of legal entities and individual entrepreneurs”. A package of documents is submitted to the tax authority at the place of residence - a notarized application in form P21001, a copy of an identity document, a receipt for payment of the state duty (it amounts to 800 rubles). At the same time, it is recommended to apply for the use of the simplified taxation system (STS), which is relevant for our future activities. Step-by-step instructions for registering an individual entrepreneur: step. We take the application form for registration. It can be obtained from the tax office or downloaded. step. We fill out the application. First, it is advisable to familiarize yourself with the sample documents for individual entrepreneur registration; this will help to avoid mistakes when filling out the application. It must be remembered that any erasures or corrections are prohibited in documents for registration of individual entrepreneurs; the information must be complete and accurate. step. We certify the application by a notary. The tax office accepts only certified applications. step. We fill out an application for the transition to a simplified taxation system (STS). The form can be obtained from the tax office. step. We fill out a receipt for payment of the state duty (800 rubles) and pay for it. step. Registration with the tax authority at the place of permanent registration. You can submit documents for individual entrepreneur registration yourself or by sending ordered letter Russian Post step. Obtaining a certificate of registration from the tax office. This must be done in person. After this, you will be registered with the statistical authorities, and you will receive a corresponding notification by mail. Now let's turn to the problem of taxation. We, as a small business enterprise, have chosen a simplified taxation system. The simplified taxation system (STS) is one of four special tax regimes operating in accordance with the legislation of the Russian Federation (clause 2 of article 18 of the Tax Code of the Russian Federation). The use of the simplified taxation system is voluntary. Thus, an individual entrepreneur is free to decide on the application of a simplified taxation system and the choice of an object of taxation. The use of a simplified taxation system by individual entrepreneurs provides for the payment of a single tax and exemption from the obligation to pay: 1.VAT, with the exception of VAT payable when importing goods into the customs territory of the Russian Federation; 2.income tax individuals(in relation to income received from entrepreneurial activity);
.property tax for individuals (in relation to property used for business activities); An entrepreneur independently chooses how to pay a single tax when applying a simplified taxation system: 6% on income, that is, on turnover or on revenue (the object of taxation is income); or 15% of the difference between income and expenses, that is, of profit, but not less than 1% of turnover per year. Since printing services are associated with large expenses, it is advisable to choose the option in which a single tax is paid on the difference between income and expenses. The simplified tax system provides that individual entrepreneurs pay taxes as follows: · “salary” taxes for individual entrepreneurs are paid monthly; · IP taxes are paid quarterly to the simplified tax system; · A fixed fee is paid until December 31. In 2011, the fixed payment to the Pension Fund for individual entrepreneurs (paid once a year, until December 31) was 13,509.60 rubles, FFOMS - 1,610.76 rubles, TFOMS - 1,039.20 rubles. total amount: RUR 16,159.56 Individual entrepreneur as an employer transfers the following deductions for the employee (base - wage): 20% PF insurance part, 6% PF savings part, 3.1% FFOMS, 2% TFOMS, 2.9% FSS, OSS. Personal income tax - 13% (withheld from employees’ salaries). This issue is discussed in more detail in financially enterprises. Thus, our enterprise is the activity of an individual entrepreneur with hired workers (1 hired worker). Activities will be carried out at home, as necessary production equipment and a small staff allow this, which will help avoid the cost of renting a special room. 5. CHOICE OF ACTIVITY Product: greeting printing products, postcards. This product satisfies aesthetic needs, as well as the need to receive and show attention (congratulate with a postcard). A postcard remains a popular way of congratulations to this day; it is often attached to a gift or replaces a gift and then serves as a sign of attention to a close or distant person. Creating custom cards or even custom ones made to order for a specific person is an expression of a general trend modern market, where targeting a specific product to a specific consumer is encouraged. In order to find out the preferences of potential buyers, we conducted a survey, as a result of which it turned out that the majority of respondents give cards to their friends and relatives, usually doing this 1-5 times a year (to congratulate one person). Preference is given to both postcards with and without congratulatory text, which must be taken into account when manufacturing products. The majority of respondents buy themed postcards, with the desired price for one regular postcard ranging from 15 to 40 rubles, and for an individual postcard from 50 to 100 rubles. The demand for postcards is elastic, significantly dependent on price. The greatest demand is expected on the eve of the holidays, for which it is advisable to produce themed cards. The product is sold through retail sales in small retail outlets (for example, kiosks, bookstores) in the city of Kirov. Individual cards are created upon pre-order using social networks. The advantage of postcards is that they big potential for development: you can attract buyers by selecting images and texts, combining them in various ways, etc. If we're talking about about individual postcards, their advantage lies in their focus on a specific person, and this is always more pleasant than receiving a standard, mass-produced postcard. The possibilities for upgrading the product are quite wide. As the material base of production improves, the printing of postcards can be improved and their shape made more complex. In addition, the product is promising for reorienting production to other types of goods: calendars, color photo, booklets, business cards and other small printed products. 6. MARKETING PLAN The replicated products will be manufactured by ordering, for example, in in social networks, where photographs of postcards and contact information will be presented. But finished printed products will also be provided in 1-3 copies (each type of postcard) and finished layout postcards, which can be modified at the client’s request and printed immediately. It is also possible to attract the attention of potential customers through a publicity stunt such as rumors. 7. PRODUCTION PLAN Required equipment: Type of raw materials and materials: Description of product manufacturing technology: 1.Determining the postcard format and searching for a backing (if needed). 2.Select a background or background color. .Selecting fonts for text. .External design (text, font size, font color, size, style). .Interior design(text, if needed; font size, color, size, style; insertion of additional illustrations). .Translation into pdf or jpeg format. .Seal. .Folding and trimming (if necessary). .Additional decoration with fittings (if necessary). Time to complete each operation: Total time: 4 hours 30 minutes. - minimum, 8 hours 22 minutes - maximum. Total costs for the entire operation and the entire product: Total costs (per month) = The cost of materials is 2250.35 rubles. per month (fixed assets and raw material base) + Electricity (minimum 531.48 rub./month, maximum 1015.99 rub./month) + Work on a postcard (50 rubles for 1 ordinary postcard (7x50=350 rubles), 100 rubles for 1 individual postcard (1x100=100 rubles)) = Minimum (regular postcard): RUB 3,131.83. Maximum (regular postcard): RUB 3,616.34. Minimum (individual postcard): RUB 2881.83. Maximum (individual postcard): RUB 3,366.34. Minimum postcards per month: ordinary (7 x 30 = 210 pcs.) + individual (1 x 30 = 30 pcs.) = 240 pcs. Cost of 1 postcard: Table 2. Cost of postcards Type of postcardCost price, rub.MinimumMaximumOrdinary13.0515.07Individual96.06112.21 Cost of 1 postcard (ordinary) = all costs / number of postcards per month = 3131.83 / 240 = 13.05 rubles; 3616.34 / 240 = 15.07 rubles. Cost of 1 postcard (individual) = 2881.83 / 30 = 96.06 rubles; 3366.34 / 30 = 112.21 rubles. Thus, the selling prices of postcards will be the same as we planned them. Standard postcards cost from 15 to 40 rubles, the price of individual postcards ranges from 100 to 150 rubles. Depreciation deductions: Pay back the production of postcards in 3 years. Costs of 81,012.46 rubles. (equipment, raw materials, fittings). 46 / 36 months = 2250.35 rub. 35 / 30 days = 75.01 rub. On the day of the postcard you need to make 75.01 rubles. (preferably 105-150-300 rubles) to pay for equipment, fittings, and raw materials. You need to make at least 1-2 individual postcards per day (150-300 rubles) or up to 7 postcards at a price of 15 rubles. (105 rub.). Art director, editor. Editor. The company has two full-time employees, who divided all the necessary positions among themselves. Table 3. Staffing Positions Number of workers placesPayment - piecework, rub.Art director1Editor2 Freelance worker - accountant who is invited at the end of the month. Having previously concluded a contract for the provision accounting services. The one-time payment upon completion of the work is 6,000 rubles. The art director is also appointed as the general director of our company. On general director Responsible for organizing all the activities of the company. He carries out economic and financial activities, develops regulations, job descriptions, accounting and control systems, is responsible for the safety of material assets, selection and placement of personnel, compliance with labor legislation, orders and instructions of higher organizations. In this regard, the general director has the right to encourage employees, impose disciplinary action. Working day - 5 days a week for 8 hours. The editor carries out computer layout, technical edition(choice of font, size, typeface, style, etc.), design, layout and illustration of the publication (postcards). She also searches for clients. Hired as an art director (general director). Working day - 5 days a week for 8 hours. The accountant carries out accounting in accordance with current legislation, monitors the deadlines for paying taxes, financial condition companies. Invited to work as an art director (general director). Working day - 1 time at the end of the month depending on the volume of work. The work of employees is based on the implementation of relevant job descriptions. Principles of remuneration: All employees of the company work on the principle of piecework wages. Possible processing is paid separately in accordance with the Labor Code of the Russian Federation. Job Descriptions: Editor Job responsibilities Editor: 1. Leads the development of projects, long-term and annual thematic plans for the publication of postcards and editorial and schedules production processes publications 2. Communicates with clients to assist them in choosing a postcard. 3.Accepts orders for the publication of postcards. 4. Develops projects for artistic and technical design of postcards. 5. Determines the quality of incoming materials and in case of non-compliance technical requirements returns to the supplier for exchange. 6. Implements measures aimed at reducing the production time of postcards, economical spending of funds when publishing postcards, and improving the quality of printing. The editor has the right: 2.1. Get acquainted with the draft decisions of the art director (general director) relating to his activities. 2.2.Submit proposals for improvement of the company’s activities and work process for consideration by the head of the company. 3. Demand that the head of the company provide assistance in fulfilling his job responsibilities and right. Responsibility 1.The editor is responsible: for failure to perform (improper performance) of their official duties provided for by this job description, within the limits defined labor legislation Russian Federation. for offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation. for causing material damage- within the limits determined by the labor and civil legislation of the Russian Federation. 2.The editor is personally responsible for the materials and illustrations placed in the postcards. Art Director 1.Job responsibilities Art Director 1.1.Carries out the economic and financial activities of the company. 1.2.Develops regulations, job descriptions, accounting and control systems. 3.Knows the principles of organizing art events and advertising campaigns. 4.Develops original layouts of postcards. 5.Carries out pre-press preparation of original layouts in accordance with the technological requirements of printing production. 6.Studying the requirements of customers for designed postcards, the technical capabilities of the organization for their production. 2.Rights The art director has the right: 2.1.Involve all specialists in solving the tasks assigned to him. 2.2.Within the allocated budget, independently purchase the necessary literature and specialized software. 3.Encourage employees and impose disciplinary sanctions. 3.Responsibility The art director is responsible for: 1.Safety of material assets. 2. Selection and placement of personnel. 3. Compliance with labor legislation, orders and instructions of higher organizations. 4.Quality of implementation creative idea, its ethical, semantic load, for the influence of the creative side of advertising on the consumer. Accountant Job responsibilities Accountant 1.1.Carries out accounting in accordance with current legislation. 1.2.Monitors tax payment deadlines and the financial condition of the company. 2.Rights The accountant has the right: 2.1.Get acquainted with the decisions of the enterprise management regarding its activities. 2.2.Receive information and documents from the head of the company on issues within his competence. 3.Responsibility The accountant is responsible for: 3.1.Failure to perform (improper performance) of one’s job duties as provided for in this job description, within the limits determined by the labor legislation of the Russian Federation. 3.2.For offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation. 3.For causing material damage - within the limits determined by labor, criminal and civil legislation of the Russian Federation. 9. FINANCIAL PLAN AND BUDGET OF THE ENTERPRISE There are no sources of funding because initial capital enough to start the project. Payback period for goods = (full costs + salary + Pension Fund + FFOMS + TFOMS + Social Insurance Fund + tax on the National Tax Service) / profit. Total contributions for individual entrepreneurs (PFR, FFOMS, TFOMS) = 16159.56 rubles. (fixed amount) for 1 year. Contributions per 1 employee (PFR, FFOMS, TFOMS) = this is 34% of the salary. Deductions per 1 employee are shown in brackets. Salary for ordinary postcards (minimum) = 13.05x240 = 3132 rubles. (RUB 1,064.88). Salary for ordinary postcards (maximum) = 15.07x240 = 3616.8 rubles. (RUB 1,229.71) Salary for individual postcards (minimum) = 96.06x30 = 2881.8 rubles. (979.81 rub.). Salary for individual postcards (maximum) = 112.21x30 = 3366.3 rubles. (RUB 1,144.54). Deductions for 1 employee (not an individual entrepreneur) will be given in average form, since each employee can do different work (make different postcards, and not just a specific type). Minimum payback period for goods (postcards): Expenses = depreciation (81012.46) + salary (accountant 72000 + 1st employee 37584 + 2nd employee 34581.6) + el./en. (6377.76) + work on postcards (4200 + 2400) + deductions for individual entrepreneurs (16159.56) + deductions for the 1st employee (1022.34) + Social Insurance Fund (174.4) = 255512.12 rubles. Income - expenses = 145800 - 255512.12 = - 109712.12 rub. Then we get 255512.12 + 1458 = 256970.12 rubles. expenses (expenses per day 713.81 rub.) Minimum payback period = expenses / profit = 256970.12 / 145800 = 1.8 years. Thus, we need at least 1.8 years to recoup the production of postcards and start making a profit. Maximum payback period for goods (postcards): Digital data is given for 1 year. Expenses = depreciation (81012.46) + salary (accountant 72000 + 1st employee 43401.6 + 2nd employee 40395.6) + el./en. (12191.88) + work on postcards (4200 + 2400) + deductions for individual entrepreneurs (16159.56) + deductions for 1st employee (3491.55) + Social Insurance Fund (174.4) = 275427.05 rubles. Income = 145800 rub. (sales of postcards, 105 (7 ordinary) + 300 (2 individual) = 405 rubles per day, 405x30 = 12,150 rubles per month). Income - expenses = 145800 - 275427.05 = - 128427.05 rub. The income is negative, so we pay 1% of the amount of income = 145800x0.01 = 1458 rubles. Then we get 275427.05 + 1458 = 276885.05 rubles. expenses (expenses per day 769.12 rub.) Minimum payback period = expenses / profit = 276885.05 / 145800 = 1.9 years. Thus, we need a maximum of 1.9 years to recoup the production of postcards and start making a profit. 10. RISK ANALYSIS The following risks are possible at our enterprise: In the event of equipment failure: ñ It’s worth knowing the repair services that can repair the equipment; ñ find out where we can do the work we need (printing, binding, binding, trimming, etc.); ñ purchase supported (cheaper equipment) in case of failure. In case of employee illness: ñ take on part of the work yourself (while increasing the length of the working day and payment for services); ñ hire temporary worker who understands the specifics of the work; ñ have a so-called a freelancer who comes in as needed. In case of a problem with the supply/purchase of materials: ñ find out several points of distribution of goods so that you can purchase from different places, if necessary; ñ make a pre-order through the online store when it is already possible to predict that there will not be enough materials (for example, in the middle of the month, so that by the end of the month we already have the materials). 11. APPENDIX 1 Questionnaire to identify requests from potential buyers Do you give postcards to your friends and family? a) yes; b) no How often do you buy postcards for one person: a) 1-2 times a year; b) 3-5 times a year; c) more than 5; d) according to my mood. Do you prefer cards with or without text? a) with text; b) without text Do you more often buy themed cards (March 8, D.R., etc.) or neutral ones (“Congratulations”)? a) thematic; b) neutral
Business plan for a greeting card production company self made
This business plan belongs to a Western company that is developing its own product line, characterized by creative designs and innovative solutions.
Six months before the official opening of production, a portfolio (examples of work) of the company will be prepared, which is planned to be used to work with stores and retail outlets in the region.
The target audience consists predominantly of women, who, according to studies, buy more than 80% of all cards sold. For this reason, the authors of the business plan intend to sell their products through small boutiques, specialty stores, flower shops and gift and souvenir shops. This business plan provides information regarding product description, company management, development strategies and financial goals.
The business began as a hobby for two sisters who designed, printed, cut and glued greeting cards and envelopes. This hobby has grown into a stable source of income. Personalized and unique handmade cards are a good idea for gifts and expressing attention to family and friends. Postcards signed by hand remain the best way express your feelings as they evoke emotions.
The company produces only one product, which is divided into three types. Her goal is to create handmade greeting cards consistently High Quality, originality and uniqueness for any occasion. The mission of the enterprise is to increase the availability of this type of product.
Of course, the greeting card market has long been formed. At points retail sales presented a large assortment products - from computer-generated postcards to handmade postcards. The price per unit ranges from $0.5 to $8.5. Such world-famous companies as Hallmark and American Greetings operate in this segment. Moreover, in addition to postcards on cardboard, many companies produce postcards in in electronic format, which can be found in large quantities in the Internet. New companies engaged in the production of greeting products successfully compete with others, choosing their own narrow niche in the market - their own theme, price category, quality and location of production.
download a Western business plan for a company producing handmade greeting cards
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Start-up capital was about $1000. It could have been more; at the beginning of your journey you can always spend more than you have (on promotion, on production, etc.). But taking out loans or borrowing funds for a start-up is a thankless task. Therefore, all capital is our personal funds. We risked our own, we are also responsible for this ourselves.
We are not even 70 days yet. But the most difficult thing was to launch by February 14th - it was important for us to do everything quickly in order to capture the big news feed for as long as possible. Now we are not in a hurry, and we are approaching our next product more carefully: we conduct surveys, tests, and attract specialists. Us this was not enough in the first month.
First month We celebrated by recording a small congratulatory video.
Our business does not have quick profits. We are now investing everything that we earned on the first product into the next one.
A good idea is not enough, you need to actively work on its implementation. The main thing is not to stop and not be afraid of transformations if they are necessary.
