Coffee shop business plan. How to open a coffee shop: calculations and advice from successful entrepreneurs. Takeaway coffee: detailed plan for opening

The level of coffee consumption in Russia increases every year. Of course, instant coffee and so-called 3-in-1 coffee drinks occupy a significant market share. But every year the number of consumers who prefer high-quality bean coffee and drinks prepared on its basis is growing.

But not everyone who wants to drink a cup of invigorating, high-quality coffee in the morning has a coffee machine at home, and running into a cafe before work is out of the question. Therefore, for most lovers of high-quality coffee in the morning, there is an excellent solution - buy coffee at a take-away coffee shop. And for you, as a future entrepreneur, this is a great chance to open a takeaway coffee shop.

Business plan

To plan a business that will generate income in the future. It is necessary to draw up a competent business plan for coffee to go. This plan should include both the initial investment, monthly expenses, and planned profits. In addition, you need to understand when your business will pay off.

So let's start with the initial investment. What you need to buy to get started:

  • coffee machine for takeaway coffee, preferably professional, from 100 thousand rubles;
  • sales counter from 70 thousand rubles;
  • refrigerator from 15 thousand rubles;
  • disposable tableware from 10 thousand rubles;
  • barware from 10 thousand rubles.

Total 205 thousand rubles.

In addition to the initial investment, you will need to spend money monthly on the following:

  • staff salaries are about 30 thousand rubles monthly;
  • purchase of products for preparing the drink - about 15 thousand rubles (depending on sales);
  • rent of space for work is about 10 thousand rubles monthly;
  • taxes and fees from 10 thousand monthly;
  • advertising and various promotions to attract customers from 10 thousand rubles monthly.

In total, we assume monthly expenses of 75 thousand rubles. As can be seen from the calculations, the costs of opening a “take-your-coffee-to-go” business are not very high.

Now, based on the traffic of people passing by our rental point, we will calculate the profitability of the business. According to marketing research, 1 out of 20 people passing by a coffee shop buys a drink. The cost of high-quality grain “Americano” is about 14 rubles, “Cappuccino” - about 17.5 rubles. The average cost of an Americano is about 60 rubles, and a Cappuccino is 75 rubles. Accordingly, on one glass of “Americano” you can earn 46 rubles, and a serving of “Cappuccino” can bring you 57.5 rubles, that is, the average revenue from one serving is 51 rubles 75 kopecks. Accordingly, in order to cover your monthly expenses, you must sell at least 49 cups of the drink per day, which is at least 1,470 servings. Naturally, to make a profit and return on investment, covering monthly expenses is not enough. You should proceed from the figure of 100 servings per day, then your investment will pay off in 3.5 months, and then you will receive net income.

Review of five ready-made business models for selling takeaway coffee.

 

Coffee to go is an attractive offer to cheer up with a delicious drink not immediately, but a little later, in the office or on the road. Or sit with him on a bench in a shopping center. The essence of the business is to sell drinks to go.

To assess business prospects, just look at the numbers. Thus, the Bodriy Den microcoffee chain started in 2012 with a starting capital of 100 thousand rubles. When working in this format, the profitability of coffee is 25-35%. Today, in 2015, you will have to invest more, but the investment amounts are minimal compared to other types of business - on average, 200 thousand rubles are spent on opening a store. The revenue of one kiosk can reach 350 thousand rubles. per month.

The main condition for successful work is that you need to open in a busy place, preferably near a transport intersection, central areas or business district. This is especially true for limited-stock outlets that specialize in coffee. But this is a product of impulsive demand; no one will specifically look for it. You can also organize a place in a shopping center - it will also have its own clientele. Baked goods, cakes, chocolate, as well as impulse products (chewing gum, etc.) will help increase your check.

The easiest way to open a coffee shop offering takeaway coffee is as a franchise. In this case, the franchisee receives support, optional equipment), as well as the opportunity to sell products under a well-known brand. Franchise conditions, as well as work options, may be different.

Takeaway coffee in video format

It is better to learn detailed information about the coffee business from an entrepreneur, owner of coffee shops:

Franchise #1 - Federal chain of coffee bars Coffee Woods

The federal chain of coffee bars Coffee Woods offer a completely transparent strategy for running a franchise business, which will help you earn from 250 thousand rubles from the second month of operation.

At the beginning of September 2016, the network was represented by 57 points opened by 34 partners. Coffee Woods coffee shops have added their own twist to the franchising business: partners do not pay monthly fees, and a full-fledged advertising campaign is carried out at the start, which is completely free for franchisees. The assortment includes 32 types of coffee and soft drinks.

As for the numbers, they are as follows:

  • Lump sum payment - 175 thousand rubles;
  • Initial investment (counter, rental premises, coffee equipment, bar equipment) - 200 thousand rubles;
  • Advertising company - free;
  • Royalties are not provided.

The amount of initial investment may vary depending on the wishes of the partner: the desire to open a coffee shop in a large shopping and entertainment center or in a small premises in a residential area of ​​the city. These and other parameters will change the amount of rent for the premises, the number of employees, equipment, and inventory. Coffee Woods has a special analytical department that calculates the amount of initial investment depending on the wishes of the partner.

What franchisees receive:

  • Support at each stage of founding and establishing a business;
  • Basic package of marketing materials;
  • Coffee equipment for rent;
  • Assistance in concluding contracts with suppliers;
  • Package of training materials;
  • Technological maps;
  • Team travel to any city to open a coffee shop;
  • Consultations 24 hours 7 days a week;
  • Projected revenue from 10 thousand rubles per day.

Franchise #2 - microcoffee shop “Beautiful Day”

“Bodriy Den” is a chain of microcoffee shops. One catering point occupies no more than 4 square meters. meters and specializes in selling coffee. The menu may also include baked goods. The format is good for business and shopping centers, but the location must be chosen according to the audience.

The main consumers are modern young people, students, young families, visitors of notaries and lawyers, clients of fitness centers. These are students, office employees, entrepreneurs. Prosperity is also important; not all categories of citizens can afford to buy coffee from 150 rubles. per glass. The highest conversion is observed in business centers consistently 5 days a week; competition here is low. In shopping centers it’s the other way around - the main revenue is on weekends, there’s a lot of competition, you need to stand out from the rest.

The main thing for the micro-coffee shop format is a good location. Moreover, it is not the trafficability of the entire shopping center that is important, but the specific area where the counter will be located. The more people who see the sign, the more appropriate it will be. Also a good place would be a point in car sales centers; there are microcoffee shops at ski resorts. It’s better to “catch” people at the entrance to the building, because... no one will specifically look for where to buy coffee, especially if the person came on business. Therefore, it is important that the stand is visible.

The cost of renting a meter of area can be from 2 to 50 thousand rubles. depending on the city and building. In this case, work will require from 1.5 to 4 meters - you can install different types of racks. Franchise providers promise a profitability of 20-40% with a turnover of 100-400 thousand rubles.

Features of the coffee-to-go franchise “Cheerful Day”:

  • entrance fee - 100 or 490 thousand rubles. depending on the package;
  • royalty - no;
  • investments - 80-120 thousand rubles. when purchasing a minimum package for a stand and consumables, the coffee machine is included in the full package;
  • payback - 6 months;
  • The coffee shop's monthly revenue is 150,000 rubles.

To place the rack you will need a 220 V socket; running water is not necessary.

The main things for work are supplied by the franchisor, this is a stand (optional), branded cups, mixtures (consumables are purchased for a fee). Sugar, milk, and baked goods are purchased at local markets.

To open, you can use an individual entrepreneur or LLC, the optimal taxation system is UTII, if not available, the simplified tax system is 6%. A cloud-based CRM-ERP system is used for management; the fee for it is 2-2.5% at the start, and is subsequently calculated based on turnover. A cash register is not used, a receipt printer with a netbook is used. Also at the initial stage, uniforms for staff are purchased. 1-2 baristas are enough to work, depending on the place and time of work. One person is enough in the business center, because... The main flow takes place during working hours.

What equipment is needed to get started:

  • rack;
  • information board with menu;
  • coffee machine and coffee grinder;
  • cash register (netbook, receipt printer, cash drawer);
  • bar refrigerator;
  • pump and mixer for autonomous water supply.

Additional expenses - loyalty cards, staff uniforms, badges, coin box, operating hours sign, pitcher, tamper, knock box. Consumables - coffee, sugar, cream, milk, branded cups, thermal mugs, lids, napkins, syrups, disposable plates and spoons.

Franchise #3 - chain of fast food restaurants "Uncle Doner"

Takeaway coffee is also offered by the Uncle Doner fast food restaurant chain, and you can open an establishment as a franchise. However, in addition to coffee itself, the restaurant menu includes main dishes (specialty in flatbread with various fillings, burgers, manti, French fries, samsa).

This is a place where you can not only cheer up with a delicious drink, but also have a snack. Such restaurants can be located in food courts in shopping centers, they can be opened on the street, near bus stops, at train stations and bus stations. Due to low prices (coffee costs 55-70 rubles) and the presence of dishes on the menu for a quick snack, clients with below-average incomes also turn to them.

These establishments also sell drinks to-go; the format of these establishments is more understandable to most. Simply put, this is the same shawarma, only in a more civilized form. The founders took a product known to most, improved it, created symbols and corporate identity, and built pleasant pavilions. Visitors are people who happen to be nearby and want to grab a bite to eat. No one will specifically go to Uncle Dörner, so it is important to locate the cafe close to the flow of people. But in this case there are more placement options, since advertising in the form of signs, stands, and promoters will also work. If few people will specifically go for coffee alone, then the drink as part of a full meal has a much better chance, especially since in the establishment you can sit down and take a break from the road.

Franchise features:

  • entrance fee - 500 thousand rubles;
  • royalty - 3% of turnover;
  • payback of the project - 6-18 months;
  • return on sales is 17-19%.

In addition to paying the entrance fee, you will also have to spend money on the construction of a pavilion (renting space in the shopping center), as well as equipment (coffee machines, distribution line, display case, menu, etc.).

Franchise #4 - Coffee Like

Coffee Like also offers drinks to go. They work according to the same system as “Beautiful Day”, but in addition to traditional coffee they also add seasonal offerings to the menu. In summer, cooling drinks are better served - fruit cocktails, mojitos. The classic version includes coffee (different varieties and volumes) and tea.

The establishment is a coffee bar and can be located in shopping and business centers, as well as in other places, for example, in entertainment centers. A place is rented and a stand is installed. Buyers are mainly young people, students, office workers, entrepreneurs, and other visitors. The establishment should be located in a passable place, preferably on the incoming flow (into the building or onto the floor).

There is an option to put up a separate stand on the street and sell coffee without a waiting room. This format is best used in recreational areas (popular city parks, squares, skating rinks), as well as in the central part of cities, especially megacities. The initial costs are minimal - for a stand and equipment for making coffee (coffee machine and coffee grinder). Raw materials are purchased locally, the accounting system is in the cloud.

Franchise features:

  • entrance fee - 300 thousand rubles;
  • royalty - no;
  • investments - 450-700 thousand rubles;
  • return on investment - 3 months.

Franchise #5 - GO!coffee

The GO!coffee takeaway coffee franchise allows you to enter the business with minimal investment. The concept of the placement is similar to the takeaway coffee brand “Bodriy Den”. Coffee sales locations are located in shopping and business centers, cinemas, entertainment venues, universities, and office buildings. The workplace is located behind the counter. You can also open a pavilion on the street; the drink is in demand at public events and on busy streets. You can locate yourself next to a fast food kiosk that cannot offer customers real bean coffee.

The main difference from the “Bold Day” franchise is that the location can be selected after the conclusion of the contract, i.e. the presence of a potentially attractive point is not a prerequisite.

Possible work formats:

  • a coffee shop with a separate entrance (a full-fledged establishment where people come to have a snack and relax, coffee to go is an additional service);
  • an island in a shopping center (only open for takeaway);
  • shopping pavilion (open for takeaway, can also accommodate several people inside);
  • mobile coffee shop (working mainly at large events, as well as on-site service).

The company does not provide racks; it only develops drawings according to which the franchisee manufactures them. Therefore, the care of the place lies entirely with him. You will also need a coffee grinder and coffee machine to open it. They are present in the maximum package. The franchisee purchases all branded consumables from the franchisor, and products from local suppliers. The menu may contain related products - baked goods, sweets, chewing gum.

Franchise features:

  • entrance fee - 100, 140 or 220 thousand rubles. depending on the package;
  • investments - 150 thousand rubles.

conclusions

Thus, a business selling takeaway coffee may well exist, but one cannot expect much profit from it. But it will not require unaffordable investments either. A good start option for those who want to understand whether they can work with catering. Despite the limited range of services offered, such points give a very clear idea of ​​​​working with food products and serving visitors. In the future, you can develop by increasing the number of coffee shops or expanding the range, as well as changing the format itself (for example, opening a cafe).

Here we will look at an article about how to open a coffee shop, what is needed for this, you can download an example of a business plan for opening it.

A coffee shop is a small establishment that belongs to catering establishments, but stands out from them with a specific assortment. In addition to the obligatory coffee - the main character of the coffee shop, the assortment usually includes confectionery products that successfully harmonize with the taste of the coffee drink. If the establishment is organized in a fast food format, it may offer several options for main courses, salads and cold appetizers.

Business plan

For you, we have prepared a detailed ready-made example of a coffee shop business plan for opening this establishment from scratch. The file contains all the approximate figures and calculations that will be necessary for your business.

Thanks to this example, you can evaluate your capabilities.

Instructions on how to open

So, let's look at the information on how to open a coffee shop from scratch, point by point.

Making a menu

An indispensable condition for a good coffee shop is a wide selection of coffee, so the assortment must include cappuccino, espresso, latte, Americano, mocha, and ristretto, which are in demand among consumers. The further assortment and menu of the coffee shop depend mainly on the desire and imagination of the owner of the establishment. Sweet desserts and buns are ideal with a cup of strong aromatic coffee. But there is no need to rush with other dishes; the initial stage should be limited to a minimum assortment of two or three items.

You can offer visitors a choice of cups in their preferred size or syrups to complement the flavorful drink. An option may be alcoholic cocktails that include a mandatory ingredient, for example, coffee with liqueur or cognac.

Documents for opening a coffee shop

First, you must register the company with the tax office. For a coffee shop, you need to choose one of two organizational and legal forms of ownership: individual entrepreneur or LLC. The OKVED code is indicated as 55.30 “Activities of restaurants and cafes.”

Having received the documents for opening a coffee shop from the tax office, you should immediately submit an application to change the tax regime and if it is impossible to apply UTII, then preference should be given to the simplified tax system of 15%.

We must not forget that in order to sell alcoholic products, you need to take care of the appropriate license.

Location

The profitability of a coffee shop, in which the markup is higher than in canteens, cafes and even in a number of restaurants, is possible only if it is located in a crowded place. The best options include:

  • location in the business district;
  • intersections of busy streets;
  • near metro stations;
  • near markets, train stations, shopping centers, universities.

Quiet residential areas are not of interest to the coffee business, despite the low rent.

Room

Like all catering establishments, coffee shops are subject to strict sanitary and hygienic requirements, presented in the Federal Law “Technical Regulations on Fire Safety Requirements”, Decree of the Chief Sanitary Doctor of the Russian Federation No. 29 of 03/31/11, as well as in SanPiN 2.3.6.1079-01.

The soundproofing layer will help to avoid problems when the establishment is located in a residential building, ensuring peace and quiet in the apartments of residents.

When organizing a coffee shop with 50 seats, 100-150 sq.m is enough, another 15-20 sq.m will be required for making coffee and trading. It is necessary to comply with fire safety requirements to obtain permission from the Fire Supervision Authority to conduct activities. It is necessary to take into account strict sanitary and epidemiological requirements for coffee shops and similar catering establishments, which regulate all processes associated with products in catering establishments: processing, preparation and serving of dishes.

Interior

In a coffee shop, the interior is an integral part of the entire idea of ​​the coffee business. Unity in assortment and design, expressing the key idea of ​​the business, should be present in everything - from the color of the walls to the types of coffee offered. There are no restrictions on the choice of style for coffee shops.

The main thing is not to forget that it is extremely important to divide the room for representatives of two opposing camps: smokers and non-smokers. You will also need an effective ventilation and air conditioning system.

Furniture and equipment

A stocked coffee shop contains, pcs/thousand rubles:

  • refrigerator - 2-3/50 each;
  • coffee machine - 1/30;
  • mixer - 1/3;
  • coffee grinder - several/15 each;
  • showcase - 1/150;
  • washing - 1/20;
  • cutting table 1-2/10 each;
  • microwave oven - 1/3;

And also, if necessary:

  • chest freezer - 1/30;
  • baking cabinet - 1/60.

To prevent the coffee aromas from mixing, each type needs a separate coffee grinder.

Furnishings for a coffee shop with an area of ​​150 sq.m., pcs.:

  • tables 40-60;
  • chairs 130-150;
  • bar counter - 1;
  • hangers (1 for 2-3 tables);
  • waiter's sideboard – 1;
  • interior items;
  • kitchenware.

Suppliers

The image of the coffee shop creates the quality of the coffee offered. When purchasing, you should be careful about the shape, color and roasting of coffee beans. It is important to understand the aroma of the raw materials and the prepared drink, determine the degree of its saturation and feel the presence of impurities. The aroma of truly good beans is clean, without additional odors, and their color and size are uniform throughout the same batch. The best option is to purchase three or four types of coffee for different types of drink.

Staff

Staff of a coffee shop with an area of ​​150 sq.m.:

  • director;
  • 2 cooks (shift work);
  • 4 waiters (shift work, 2 per shift);
  • 4 baristas (1 per shift);
  • 2 bartenders (for selling cocktails);
  • 2 cleaners.

If the coffee shop is supposed to not only sell purchased desserts, but also prepare your own, then the services of a technologist will be required.

To reduce costs, you can hire a part-time accountant and driver.

Numbers and the coffee business

  • 1 cup of espresso - 7 g ground coffee.
  • 1 kg of beans – 140 servings of coffee.

If 1 kg of coffee raw materials costs 1.2 thousand rubles, and the price of 1 cup of espresso is 80 rubles, then it is easy to calculate that the revenue is 11.2 thousand rubles. This means that the profitability from making coffee can exceed 800%!

Opening a coffee shop with a hall area of ​​150 sq.m will require 2000-6000 thousand rubles. A stable level of work implies monthly revenue of about 1000 thousand rubles. Thus, the coffee shop pays for itself in no more than three years.

The easiest way to start a takeaway coffee business is to buy.

But if you still want to do it yourself, we offer you step-by-step instructions from an expert at Coffee In.

The business of selling takeaway coffee is quite profitable: it requires minimal start-up and ongoing costs, while it is high-margin and quickly pays for itself. It is believed that opening an express coffee shop is not at all difficult, and therefore yesterday’s and even current students with no business experience often take up the business. But quite often completely different stories happen in this area.

Before the opening of the first Coffee point In we already had experience in business, in the b2 segmentb, but wanted to work with a wider audience. Therefore, we came up with the idea to enter the express coffee shop industry.

To begin with, we analyzed competitors in the Chelyabinsk market, there were about ten of them at that time, and many of them-network. Some players had 8-10 points.

The takeaway coffee industry is often highly competitive. Moreover, coffee is not always a popular drink, because in fact few people understand it. There are cities in which it is difficult to succeed in this area. For example, in Kazan they prefer tea, and in Chelyabinsk the most popular outlets are shawarma shops. All this can affect the success of a business, and therefore, before investing in opening a takeaway coffee, you need to study the market.

I constantly buy coffee at express coffee shops, so I often went to competitors and knew roughly how they work. I talked a lot with baristas in coffee shops and that helped a lot. Usually baristas can tell you anything: how much revenue, how many customers, etc.​​​​​​​

It is necessary to look at the prices of competitors, what assortment. As a rule, the vast majority of coffee shops offer the same thing in terms of assortment and set approximately the same pricing.

In terms of prices, you shouldn’t break away from the team, especially in the direction of increasing them: at first, the inflated price tag will work against you. As a last resort, prices can be increased in the future.

But as for the assortment, it’s worth being smart and not offering only those drinks that are best sold by your competitors. Having your own special feature on the menu will help you gain popularity faster.

Personal experience

When we opened, we introduced items such as coffee withNutella, cookiesOreo, something no one else in our city did. Many people came to us from other parts of the city just to try an unusual product; in the end, they liked the coffee and became regular customers.

By the way, over time, the range can also be expanded, based on the needs of the audience. This is exactly what we did at Coffee In - we added breakfast - porridge, granola, etc. - to the traditional coffee and baked goods for express coffee shops. The coffee shop does not earn much from such a low-margin product, but its presence allows it to attract new customers.

It is believed that the main target audience of express coffee shops is students. That is why many are trying to set up a takeaway coffee outlet close to educational institutions. In fact, the public buying coffee to go can be a mixed bag. These are mainly those who work or live in close proximity to your coffee shop.

Investment size

Investments in opening a point of sale of takeaway coffee are small, although here you can “go wild” by buying, for example, an expensive coffee machine (the price of individual copies exceeds 1 million rubles). And yet, at the very beginning there is no point in spending huge sums; it is quite possible to keep within 100-150 thousand rubles.

The main cost items for opening an express coffee shop:

- Renting premises. It’s unlikely that you’ll be able to get off cheap here, since the room, although it shouldn’t be large, should be located in a walkable place. Such areas are quite expensive.

- Repair work. This point is only valid for individual premises. But many coffee shops open in shopping centers, and here, essentially, all that is needed is a bar counter.

- Equipment(coffee machine, coffee grinder). Its cost can be as high as you like, but at first it is better not to buy expensive equipment or even rent it.

Another important point is promoting your coffee shop.

Initially, we simply opened a coffee shop and did not focus on any brand. But later we realized that it is very difficult to survive in a highly competitive market. Therefore, we came up with our own brand and began working on its popularization. At the same time, no funds were provided for promotion - the budget was very small.

In terms of promotion, you should use the maximum of relatively inexpensive channels available to you. For example, a coffee shop must have a sign. Also, if you work in a separate room with panoramic windows, you can brand them, place information about promotions on them, which will bring buyers to you.

An important element in promoting an express coffee shop is cups. They definitely need to be branded, because people most often drink coffee while walking down the street. Thus, passers-by see your logo on the glass, it is imprinted in the subconscious.

Personal experience

At the very beginning of our work, we resorted to the services of promoters, and this also led to good results. But here it is important that the distribution is not thoughtless. Our promoters handed out leaflets with the “second coffee for free” promotion to couples. And this attracted people, they came into our coffee shop and made purchases.

Step-by-step instruction

The main thing in the coffee business is the coffee itself, so as soon as you analyze the market and decide on the assortment, you need to look for coffee suppliers. There are, of course, express coffee shops that prepare their own raw materials, but they are a minority. Most often, a finished product is purchased.

Good coffee is the right percentage combination of several different types of coffee beans and their proper roasting. If you are not very well versed in this issue, it is better to involve a competent partner in your business.

Personal experience

We found a partner who previously worked for a large chain of coffee shops. Moving from a well-paid job with one of the market leaders to a little-known coffee shop at that time was a difficult step, but he took a risk. As a result, I took over all organizational issues: accounting, sales, etc., and my partner managed everything related to coffee.

You need to choose a supplier primarily based on price/quality ratio. Coffee can cost either 500 rubles or 2 thousand rubles per 1 kg. But good coffee doesn't have to be expensive.

At first, we bought coffee for 2,000 rubles per kg, because we believed that the more expensive the product, the better it is. It turned out that the reasonable price was about 1 thousand rubles. Now we have partners in the Chelyabinsk region who roast coffee. They are our main supplier. They source from South America, roast the coffee and prepare the blend just for us.

The second most important element of an express coffee shop is the barista. Fortunately, you are unlikely to encounter a shortage of personnel - today this profession is quite popular: when we were recruiting staff, on the very first day fifty people responded, who set different prices per shift - from 500 to 1.5 thousand rubles. The bad news is that truly competent professionals and disciplined workers are hard to find.

When we first started recruiting baristas, 50 people a day responded. Most of them could have been dismissed in advance, since these are schoolchildren who don’t even know which way to approach the coffee machine. We interviewed a dozen of the remaining specialists, and as a result, another half were eliminated. About five people were invited to go on a test day, where they worked under the leadership of an experienced barista, he watched how they prepared drinks and how well they trained. As a result, there was only one person left with whom we were really ready to work. It is worth noting that not all of those who received invitations went to work.

The profession of a barista is more complicated than it seems at first glance. He must be able not only to make coffee well.

The barista must also be an excellent salesperson, as well as... a psychologist. A coffee shop, even when we are talking about express format, is a place where people come for communication. You need to be able to listen to the client, competently conduct a dialogue with him, while maintaining a balance - conversations should not interfere with work.

Fortunately, not many employees are needed to operate an express coffee shop - only two, working on a 2-by-2 schedule. The average salary for a barista is 30-40 thousand rubles. This includes an administration fee.

In order for a takeaway coffee outlet to generate good revenue, you need to set the correct operating hours - it is important to “catch” the time when pedestrian traffic is most active. We work from 8 to 8 on weekdays and from 12 on Sundays. It’s hard to get up early on Sunday, no one is in a hurry, so there’s no point in opening a coffee shop in the morning. The most active hours on weekdays are in the morning, around 8.00. The next peak is at 12.00, in the evening - at 18.00. The most active days of the week are Tuesday, Thursday and Friday.

But during the day, not a single client may come to you if you choose the wrong place for your express coffee shop. Therefore, this issue deserves special attention.

A takeaway coffee outlet can be located either inside a shopping center, office building or university, or on the street. At the same time, it is important that the traffic is lively; active pedestrian traffic is needed. Therefore, it is advisable to sit down and count exactly how many people pass near your future coffee shop, at what time and what kind of people they are.

Another way is to see what establishments are nearby. The presence of stores of large retail chains is a good sign. As a rule, they thoughtfully choose a location, consider traffic, and explore the area.

But a large number of people around is not always a guarantee of success. Many people decide to locate their express coffee shop at a railway or bus station, guided by the opinion that there is a lot of pedestrian traffic there, which means there will be no shortage of customers. In fact, the majority of transit passengers are not ready to spend 150 rubles on coffee.

But all this is rather an ideal scenario for the development of events. In practice, there are few places where you can actually rent a space and open up. It is difficult to occupy a good room - it will not be empty for months.

The room itself should not be large - 5 sq.m. is enough. area. There are no special repair requirements for an express coffee shop. But it is desirable that the room be branded, decorated in corporate colors.

Documentation

No special permits or licenses are required to open a takeaway coffee outlet. But to conduct business according to all the rules, you need to register. How exactly to do this - in the form of an individual entrepreneur or LLC - depends on whether you will work alone or with a partner. In the first case, it is better to register as an individual entrepreneur, in the second - to register an LLC.

As a taxation regime, it is worth choosing a single tax on imputed income. It eliminates the need to report on other types of taxation, such as corporate property tax. The tax rate depends on the number of employees and the area of ​​the establishment, so in the case of an express coffee shop, the payment amount will be small. As OKVED, you must select code 55.30 - “Activities of restaurants and cafes.”

No approvals from the SES, fire inspection or other authorities are required. Just notify government agencies that you have opened. According to the law, you can work safely for the first three years without fear of inspections. Of course, if no one has filed complaints about your activities.

There are also certain restrictions. For example, you can’t open coffee and shawarma in the same place: different sanitary requirements.

Opening checklist