Business plan for wholesale sales. A few key aspects of wholesale trading as a business from scratch. What is a wholesale business

The main idea of ​​a wholesale business is purchasing goods in large quantities at one price and selling them in small wholesale with a markup. Alternatively, you can open own store retail, selling the goods at an even higher price. You can open a wholesale business from scratch, even without having huge capital to purchase the first batch of goods. It can be taken for sale. The scheme for building any business can easily be copied from any existing enterprise.

Main business advantages

The first advantage that entrepreneurs take into account when trying to open a wholesale business from scratch is big money. This advantage is perfectly complemented by a simple and understandable starting scheme, even for beginners. They usually start with small volumes, gradually increasing the scale of the business.

A wholesale business requires specializing in one specific product or niche. This allows you to delve completely into one area, studying it thoroughly and increasing your expertise in it. And the better, the more detailed you understand your business, the easier it is for you to conduct your business more efficiently.

The simplicity of the scheme of any wholesale business allows you to copy any convenient and effective scheme of competitors. You can start a business with minimal investment. Moreover, it does not require significant time investment. Therefore, you can easily start a business while working at your main job.

Deciding on the type of business

Before you start a wholesale business from scratch, you need to decide what type of wholesale enterprise you will have. There are several opportunities to make money from wholesale sales Oh.

1. Become a large wholesaler. Your task is to purchase large quantities of goods from production and sell them in smaller quantities. Often such entrepreneurs work with several manufacturers, offering a wide range of goods.

1. Become a mid-level wholesaler. These people prefer to open a store selling goods from one specific industry, but specialize in it very well. They may offer one type of product and various accessories for it from different manufacturers.

1. Highly specialized wholesaler. Usually offers one type of product, for example, only shoes, or only bags. Often works with different manufacturers.

1. Mediator. It is not necessary to open a store for this activity. It is enough to find a buyer with a specific request, and find a seller for him. Then monitor the progress of the purchase and sale, receiving a percentage of the transaction. The process can also go in the opposite direction: first, a seller is found with the product for which a buyer is being sought.

These are only the most common forms of organization entrepreneurial activity, with which you can start your wholesale business. If you search, you can find other interesting business schemes on the market.

We are looking for our industry

Before you start your own business, it is advisable to understand what industry you plan to work in and what basic laws work in it. Therefore, it is easiest to open a business in an industry in which you already have some experience. Although, if you wish, you can master other areas of interest.

To decide in which industry to open your wholesale store or base, think about what industry you most often encounter in life, what do you understand the most? This can be either your main job or a hobby. Of course, it is advisable that you like this industry and are sincerely interested in it.

In addition, it is important to understand the following nuances that influence the choice of industry for wholesale activities:

1. What production does your region specialize in? After all, these are the goods that can be purchased here at the lowest possible price. At the same time, you will not have problems with delivery and all issues can be resolved as quickly as possible - the manufacturers are, as they say, close by.

1. Having chosen a product, try to determine the market capacity: what is the demand for it, what is the turnover of the product, average prices for it and other details.

1. Assess the seasonality of the product. Of course, it is easiest to work with goods that are not subject to seasonal fluctuations. But in other cases, you can find ways to smooth out these differences. It is always better to focus on those goods that are in demand in any economic conditions.

1. How easy is it to store the product? This question is especially relevant when you are thinking about how to open a wholesale warehouse. If the object of your business activity becomes perishable food, you need to pay special attention to the storage area to ensure the necessary conditions. And these are additional expenses.

1. How easy is it to transport the goods? This applies not only to the size of the product, but also to its fragility. For example, it is very difficult to deliver glass and porcelain products, as there can be a high percentage of broken goods. This must also be taken into account when calculating the profitability of your business.

How to choose the right product

Before opening a store, you should not only decide on the product, but also test the demand for it. To do this, it is recommended to conduct such a campaign. Choose about three to five products that you are interested in working with and that can really be in demand in your region. Then post advertisements for their sale on free boards on the Internet.

It is important to adhere to the following rules:

• post advertisements on the same boards;
• hang them in unified form, one for everyone, so that you can compare the results later.

After posting your ads, carefully collect and analyze feedback. Consider the number of calls and what the callers are interested in: volumes, prices, willingness to place an order, etc. In this way, you can estimate the demand for the product that your store plans to sell. You can answer potential customers that the product is not yet in stock, or call back a little later and report that it is out of stock.

Determining viability

Only after you have decided on a niche, a product, an approximate market need, its capacity, and you know the needs of buyers and sellers, can you assess how viable your endeavor really is and whether it is worth opening a store of this kind.

Calculate how long it will take you to deliver the goods and how much it will cost you. Monitor the road transport market that operates in your region and choose the right carrier for yourself. Then calculate how much you can receive in the saddest and most optimistic scenarios. Based on the data received, he can decide whether you should open a wholesale store, base, warehouse or not.

Let's get down to business

Having resolved all the preliminary issues, decide on what scheme you will follow to conduct your business. There are two main directions of running such a business:

• You look for a buyer, find a seller, organize and control the purchase and sale process, receiving a percentage of the transaction. For this type of activity, you must first conclude an agency agreement with the manufacturer.
• You buy goods at your own expense wholesale price and sell it at a premium, making a profit from the difference.

As a rule, the latter model is used by large market players who have large finances to carry out transactions. In addition, this form of doing business presupposes the presence of a warehouse, personnel to service it, and the costs of their maintenance.

A novice entrepreneur can limit himself to the first option, which eliminates these expenses, as well as the costs of purchasing goods. In addition, he does not have to register an LLC or individual entrepreneur; he can work as individual, drawing up a contract. And if you start such work via the Internet, organizing a wholesale business will be even easier.

Two words about competition

When planning to open your own wholesale store, take into account the competition in the region and in the industry as a whole. A small player in the market can go bankrupt if large distribution networks that have established great teamwork are already operating in this area. Therefore, if you want to compete with such giants, study their features, think about what you can win in front of your clients.

Wholesale trade is a necessary link in the trade of any goods. Essentially, wholesale trade is an intermediary between a manufacturer and a retailer.

The job of retailers is to sell products directly to customers. Wholesale trade is engaged in the resale of goods from the manufacturer, distributing products in smaller quantities between retailers.

Wholesale trading can be very profitable, or it can be barely profitable.

A lot depends on the scale of wholesale trade, the entrepreneurial spirit of the organizer, and the level of markup.

Types of wholesale trade

Wholesale business idea can be implemented in various options. The wholesaler may be dealer, official representative of the manufacturer, facilitating his work in selling products.

1. Official representative

This is the most profitable option for wholesale trade, since it allows you to set your own valuation for the product, do not depend on other suppliers in the trade chain, and respond in a timely manner to changes occurring in production.

Large manufacturers, as a rule, create their own dealer companies wholesale trade to separate production and sales of products and increase sales efficiency.

The dealer option for implementing a wholesale trade business idea can rarely be used in practice by a novice entrepreneur, since this niche is usually occupied.

2. “Sales department” for the manufacturer

Therefore, entrepreneurs often use the option of cooperation with several small manufacturers who do not have own companies for product sales. In this case, the wholesaler takes over the functions of the manufacturer's sales department and handles logistics, earning some money on a markup.

Features of the “sales department”: pros and cons

The disadvantage of this wholesale trade option is the need to own or rent a warehouse for finished products, since manufacturers, as a rule, strive to transfer the manufactured products for sale as quickly as possible.

The risks are that there may be a time lag between receiving finished products from the manufacturer and concluding contracts with retailers. In this case, the warehouse becomes overstocked and sales become difficult.

However, the advantages of such wholesale trade are the possibility of establishing a favorable markup on goods and obtaining deferred payment terms from the manufacturer.

3. Intermediary - wholesale distributor

Another option for wholesale trade is the purchase of large quantities of goods from a larger wholesale supplier and subsequent resale and delivery to retailers, that is, obtaining the status of a wholesale distributor.

This option is more realistic for use by novice entrepreneurs.

However, to obtain an acceptable level of profit, it is necessary to have transport for delivery of goods and, preferably, to have a wholesale warehouse for the formation of consignments of goods. With this type of wholesale trade, the money goes to the account of the wholesaler, the consignment of goods arrives at the warehouse, and the retailer does not see from whom the goods are actually purchased.

Main distributor risks

This is important because there is a danger of entering into a direct contract between the retailer and the main supplier. This wholesale trade option provides enough good experience in the field of organizing transportation and concluding contracts.

Wholesale trade: logistics

Logistics schemes can be very different:

1. Goods from suppliers can be delivered to the warehouse of the wholesaler, received, and then batches are formed from the received goods for delivery by the retailer.

2. You can also work according to a simplified scheme, when the formation of a batch of goods is carried out by a wholesale seller, and the goods themselves transport companies delivered from the supplier's warehouses.

True, in this case, the name of the real supplier of the products may appear in the waybills, and there are risks of concluding direct contracts.

3. Even more simple option Wholesale trade, from a financing point of view, is a simple intermediation between wholesalers and retail stores.

In this case, the intermediary takes on the work of coordinating the assortment, forming a batch of goods, and delivering the goods to the retailer. In this case, as a rule, the intermediary does not set a wholesale markup on the product, but receives a certain commission for his services.

This option wholesale trade does not require working capital, however, carries a lot of risks, since the intermediary can always be excluded from the chain of wholesale trade business processes.

Wholesale trade: where to put your efforts?

To choose the right option for implementing a wholesale trade business idea, you need to thoroughly study the product market, conduct research, narrow your specialization as much as possible, without trying to cover the wide range of goods offered.

Specialization and marketing research allow you to navigate well in the assortment of goods, wholesale and retail prices, and, depending on demand, set the optimal estimate to obtain maximum profitability.

Organization of wholesale trade can be very profitable and promising business. But this is only possible if you have gained certain experience, have knowledge in the field of logistics, and carefully consider legal issues when concluding contracts.

Business idea: wholesale trade

He lived to see his hair dry and, as they say: “I decided to go into business for my old age.” The idea had been in the clouds for a long time, at least 7 years... But there was no incentive or courage or self-confidence (I don’t know). But the idea, in my opinion, is not bad.
However, starting a business at this age is difficult, especially wholesale trade... I want to consult with someone, but with someone who has experience in the wholesale industry.

And it all depends on what you will trade.

Beer snacks (smoked squid, rings) in Lithuania and Latvia. There is no such luxury there, but there are needs. Checked!

Wholesale is no different from retail, only in the amount of a one-time sale, the frequency of delivery of goods and its quantity. I worked both wholesale and retail, wholesale is simpler, there is a smaller assortment, which means fewer suppliers, one sale is 10-1000 retail sales, in a normal situation you can work on a good markup.

The manufacturer needs to be persuaded, get a dealership with a good discount, then you can get busy.

The main thing in wholesale is regular customers.
I rented a room, brought a Kamaz of squid and shouted “Squid, squid rings, ruble bucket!”

A How to get a dealership out of a manufacturer? Is it possible to become a dealer only if there is a large volume of purchases?
What about a beginner?

For almost any manufacturer, long-term and good turnover with a specific dealer is important, while money as the fact of 100% prepayment is not put at the forefront).

I started with importers of Chinese products; in order to get a 40% discount (this is the maximum) you had to make a one-time purchase at million rubles (in today’s money, I don’t remember in those days, it was like a billion))).

Having rummaged through my pockets, I offered a million a month, but purchasing in parts at 100 000, that is every three days. In response they offered a discount 20% , A if I do obligations, then at the end of the month will recalculate maximum bonus with discount 40% .

He rushed into battle, for the first three months, in order to fulfill the conditions and maintain turnover, he sold with a minimal margin, but this killed two birds with one stone - he attracted wholesalers and reached a million dollar amount.

Three years later, having authority, I bought goods from this company for the amount 200-300 thousand per month with maximum discount 40% .(other suppliers appeared, so this company was already in the background) They asked and called: “Konstantinov, dear, any conditions for you.” Such a thing is authority, the main thing is not to abuse it. I already spoke with both the second and third companies on equal terms, having a client base, I was already a tasty morsel for companies that have great owners and clumsy sales managers) Confirming my turnover with facts, it was no longer difficult to become a dealer with small but systematic payments.

And a more general question
To start a business in wholesale trade, you first need to find suppliers of several types of goods, then find a buyer, and only then open?
How did you start?

If you don’t open, you won’t find it, test the market. Talk to the manufacturer, take dealer prices on paper, pretend to be a representative of the Golden Squid company. ;) Suggest potential clients your prices, come up with additional conditions (delivery, delay, etc.), communicate more live with retailers - this will give you some ideas.

In general, starting is very... Very difficult!!! But the beginning is half the battle. During the first year I almost gave up everything, but I persevered and hit the goal that suited me at that time. Consider the last paragraph to be words of sincere support.

Organizing your own business requires a certain investment from a person in the development of his idea. Initially, a business plan is drawn up and, based on it, the amount that will need to be invested in the process of implementing the idea is clearly calculated. However, there are many enterprising people who want to open a business without initial investment. And today there are ideas that allow you to realize your plans. At the same time, it should immediately be said that such a business requires serious preparation and necessarily requires a competent approach. Also, you will need to first draw up a specialized plan, on the basis of which you can calculate all possible prospects and priorities for further development.

In fact, opening a wholesale business without investment is almost impossible. However, there are options that will allow you to get the prospect of minimal investments, which will later be completely justified. If Money on initial stage There are no actions at all, then you can count on making exclusively piecemeal purchases. Essentially, this is a wholesale retail business. You, as the organizer of such purchases, interact with suppliers, make your own markup and provide the goods to buyers. Buyers place an order and pay in advance. You, in turn, using customer funds, purchase the goods and send them out. Only in this case, it is extremely difficult to actually enter into wholesale sales. In addition, earnings from piecework purchases are several times lower than earnings that can be received from wholesale sales of goods.

Today, there are indeed various business options that allow you to gain the prospects and advantages of making a profit without an initial investment. At the same time, there will still be some expenses. Therefore, you will need to choose a field of activity that will be interesting to you and in which you will have a certain level of knowledge. And also develop a plan on the basis of which all business development activities will be carried out.

Many people believe that starting a business without investment is almost impossible. And in fact, this is partly true. If you expect to receive significant profits initially, then you will certainly need to invest in the implementation of your ideas. If you plan to make a profit with minimal investment, then you must understand that the development path will be more significant. However, you can take advantage of already developed plans and ideas for developing a wholesale business without investment. Or you can turn your attention to the possibility of obtaining a loan. Today, many banks provide the opportunity to obtain loans to start a business. In this situation, you will need a well-developed project - a business plan, as well as a certain collateral. After which, you will be able to receive funds that can later be spent on opening a business.

As for business without investment, it is almost unrealistic if you focus on wholesale trade, but you can try to carry out the promotion process based specifically on joint purchases. Or become a kind of intermediary between the consumer and the manufacturer. This option also has a lot of advantages, and a minimal amount of investment is required.

In fact, a wholesale business necessarily involves the purchase of a significant amount of goods, as well as the organization of its storage, which does not allow one to obtain the benefits of opening without investment. But, there are a number of ideas based on mediation between buyers and the manufacturer. In this case, a business can be organized with a very small cash injection.

Where to start such a business?

Business begins with an analysis of the situation. That is, a person evaluates his capabilities, considers the prospects of different ideas, and checks statistics. That is, an assessment of the situation begins from the position of the possibility of opening one or another option for starting a business. In addition, those ideas that do not actually require specific investments are considered. You should definitely spend comparative characteristics and analysis, must carry out the process of study and, based on their conclusions, make a choice of direction.

Among other things, do not forget that the basis for starting a business is a well-developed plan. Essentially, planning includes a description of all investments that will be required for opening and subsequent development, and also includes the calculation of investments that will be needed at different stages of running a business.

Please note that if you want to open a wholesale business, you will need:

• Renting premises;
• Payment wages employees;
• Payment of various utility bills;
• Purchase of goods;
• Registration and payment various types taxes, etc.

If you look at the template plans for this particular type of business, it becomes clear that investments range from one million rubles. If you do not have the opportunity to invest your funds, then you can do the following:

• Attracting investors. If your plan actually has unique features and original ideas, you can attract investors. In essence, a structure of mutually beneficial cooperation is provided - your idea and implementation, the investor’s funds, the resulting profit forms the payment of the investor’s investment and interest. That is, the investor not only returns his funds, but also receives a monthly profit;
• Searching for a partner. It is quite obvious that many established entrepreneurs are looking for options to expand their capabilities. They have a certain amount of available funds, but do not have original idea for implementation. If you create a wholesale business plan with original and non-standard approaches, you may find a partner who will invest in your project. But, after drawing up a partnership agreement, the business will be divided in half, as well as the profit subsequently received;
• Applying for a loan. The most standard option for obtaining funds to achieve your goals is to take out a loan. In fact, in this situation, there is a need to provide a specialized plan, which is developed by you taking into account all the nuances and features. The plan must be thoughtful, thoroughly analyzed and clear. Among other things, you will certainly need to provide collateral. Many banks have interesting lending options for business development, and there are even programs that do not require collateral.

If one of the above options still does not suit you, then you need to evaluate the prospects of exploring ideas that can be implemented without investment. For example, option with joint purchases. In fact, this business option can also be considered a wholesale business, since direct cooperation with the manufacturer is formed. But it must be taken into account that the development structure of such a business will not be too intensive. The whole point is that you need to develop a significant customer base before your earnings reach wholesale parameters. However, subsequently, you will certainly be able to expand your business, since on piecemeal purchases you can make a significant profit, which can then be invested in creating a warehouse trade structure.

Wholesale Business Options

Wholesale business is popular for the reason that it actually allows you to get the benefits of quick and quite significant profits. Let us draw your attention to the fact that there are two main concepts for running a business of this format. One is based on significant investments, the other will require minimal investments, but still, they will still be:

• The process of organizing trade through the preliminary purchase of goods from the manufacturer and subsequent sale, taking into account an already established markup. In such a situation, the markup can be up to 150%. Accordingly, in this case, profit is formed through the difference between the acquisition price and the selling price. In this situation, you need to arrange warehouse space where the goods will be stored, purchase the goods, and also organize the delivery structure. In fact, this business is actually effective and beneficial. However, it is impossible to do without initial investments, which will be at least one million rubles. After all, you need to rent premises, hire staff, ensure delivery of goods, carry out direct purchase with advance payment, etc.;
• Work based on an agency agreement. Essentially, this type of business is based on interaction with the supplier of the goods. In this situation, a specialized contract is drawn up, which determines that the goods are provided to you in installments. That is, initially you receive the product, place it in a warehouse or on the website, after which you sell it. You will need to pay the supplier in three to four weeks, which essentially allows you to sell the goods, receive your profit and pay for the previously received goods. Many experts recommend starting your wholesale business with this type of cooperation. After all, in this case there is no need for initial investments to purchase the goods. If you have a sales premises, then you can carry out all sales activities yourself. The only expense in this case is the cost of registering a business activity.

Today, it is possible to organize a wholesale business without significant initial investments on the basis of an agency agreement. If you do not have the funds to start a business, then give preference to the site on which you will accept orders. Please note that even a website can be created for free, but you will still have to invest in its promotion. It's better to create a more original design, convenient system navigation, and pay for its advertising, which will allow you to receive a significant influx of customers immediately after opening. In addition, try to provide customers with something more profitable than competitors provide. For example, with the opening, start a promotion of significant discounts. Even though the initial earnings will be less, you will be able to create your own customer base, which will become the basis for subsequent development. In this case, your expenses for organizing a business will not exceed 100 thousand rubles. This takes into account the fact that you order a website and promotion from experienced specialists in this field.

I would like to say a few more words on the issue of organizing an agency agreement. Today there are many intermediaries who purchase goods and materials directly from the manufacturer in a wholesale format, and then sell the goods to other, smaller wholesalers. Moreover, in this situation, cooperation is beneficial to both parties. A cooperation agreement is signed for a certain amount of time, and the supplier can also set a condition for purchasing goods for a clearly defined amount of funds. That is, he receives a significant market. A small buyer receives the advantage of purchasing goods in installments, which, in principle, is an indisputable basis for starting a business without significant investments.

Business plan with step-by-step instructions

Drawing up a business development plan- an important step that should not be skipped. Many entrepreneurs do not pay due attention to this moment, trying to save their time. In fact, there are already a lot finished projects, who can help you independently understand all the important points and create your own own plan. Its preparation is necessary in order to determine the amount of initial investment, as well as subsequently evaluate the benefits of the business as a whole. If your calculations show that the business will bring in insignificant profits, then you will need to evaluate other areas of activity. If calculations show the effectiveness of the matter, then we can begin to look for options for implementing such a plan. The plan includes all data related to expenses for original organization, as well as subsequent expenses that will be required in the process of doing business. The structure of the plan is as follows:

• Project Description

1. You need to indicate that we're talking about about a wholesale business that starts with minimal investment;
2. In the process of calculating the plan, the required amount for opening is determined and it is indicated where exactly the funds for implementation will be taken;
3. It indicates what form the business will have. In our case, this is the organization of a website on which the product will be sold;
4. The form of interaction with suppliers and the conditions for procurement are determined, in our case - the purchase of goods for sale, that is, with payment in installments;
5. The number of employees is also determined, and the amount of funds that will be required to pay for the services of specialists is indicated;
6. The form of business activity is indicated, and all data on tax and other payments that will need to be made is indicated.

That is, as you can see, the most complete information about the structure of business is collected. The nuances of cooperation with manufacturers or suppliers are also determined.

• Flow calculation

The cost structure should be precise and clear, especially if you are counting on a minimum amount of funds as a basis for realizing your ideas and desires.

If you are going to open a full-fledged business, you will need 1 million rubles.

If you are going to open with minimal investment, the costs will be as follows:

1. The registration or opening process will require 10 thousand rubles;
2. Website development and content - 20 thousand rubles;
3. Payment for the services of an administrator-consultant - 20 thousand rubles.
4. Total consumption is 50 thousand rubles.

At the same time, you can get the prospect of significant savings if you do not pay for the services of an administrator-consultant, but carry out everything necessary actions yourself, or you can carry out the website development process based on a standard designer. Accordingly, the site will cost you free.

As for the purchase of goods, in this case a structure is formed for signing an agreement with intermediaries, taking into account the fact that you will take the goods for sale. In this situation, the cost of purchasing goods will be minimal.

• Development of assortment

It is very important that your assortment is worked out to the smallest detail. Keep in mind that the optimal option would be wholesale and retail trade. At the same time, set the cost of the wholesale format, for example, for packaging, and the more expensive option that can be purchased retail.

The best options for a wholesale format business are food products, but in this situation you will have to apply for an additional permit. You can also use the option of selling household chemicals, cosmetics, household goods, etc.

That is, before forming the assortment that you will provide to potential clients, you will certainly need to competently approach the issue of studying demand. Also keep in mind that having a website allows you to get a significant number of clients. Because people from all over the country will be able to purchase your products.

• Advertising campaigns and cost calculation

Of course, it becomes clear that advertising campaign- the basis for initially attracting customers. Among other things, you need to focus on promoting the resource. Remember that all expenses that you will invest in the process of promoting products through advertising or website optimization methods should be indicated in the business plan.

Planning- the basis for your success in the future. If you want there to be no negative aspects in the process of implementing your ideas, then you need to clearly define everything important points that you may encounter in the process of organizing a business. You also need to clearly define the costs that will arise both at the initial stage and in the process of doing business.

Wholesale business ideas

The main element successful business is literate and right choice directions. This is the only way to actually find a solution that will become an indisputable basis for you moving forward. Moreover, each idea needs to be clearly and accurately thought through, and should also be analyzed possible risks, level of competition, etc. We suggest you take an interest in the following business options:

• Intermediary services between wholesaler and buyer. In this case, you can sell almost any product. This is the most rational scheme, especially if you cannot invest a significant amount of money in the development process. You can give preference to household chemicals, you can also start selling clothes, children's products, gifts and souvenirs. In principle, when proper organization, any product will find its buyer;
• A fairly relevant option for wholesale business is the option of cooperation with China. Goods are purchased from suppliers or directly from the manufacturer at a low price. Subsequently, this product is sold at a 100% or more markup on domestic markets. You can even organize your own store, which will sell perfumes, linen, clothes, toys, extraordinary gifts, etc.;
• Grocery business and business related to the wholesale sale of alcohol and cigarettes are considered relevant. Moreover, you can create your own online store, where you will sell goods in blocks rather than in boxes. That is, small wholesale is being formed, which will certainly interest a significant number of potential customers.

In principle, there are quite a significant number of options through which you can start your own business and achieve your goals, get the desired priorities for intensive development. All that remains is to work out a plan and choose the direction of your activity.

Important points in the process of starting and running a business

If you are starting a business from scratch, you should still save up a certain amount of cash just in case. Even if you initially focus on cooperation with companies that provide payment by installments, you still need to understand that the product may not sell, and you will still have to pay the supplier in order to maintain your reputation. Therefore, there should always be a reserve of funds.

Don't neglect drawing up a business plan. In fact, it is this aspect that will help you assess the prospects of a particular area of ​​business, which means you will be able to make a competent and thoughtful choice of the area that can actually become the basis for you to gain independence in your financial plan.

Try to do everything possible to study the potential demand for a particular product as competently as possible. Avoid those product options that are not popular, although they have low prices. Remember that a well-chosen assortment will become the basis for active development.

Study competitors' prices and offer your clients lower cost parameters, because this is how you can form your own customer base, which will later help you take your business to a completely different level.

The first 50 steps to creating your own wholesale company

How to stop dreaming and make money 260,000 thousand rubles on wholesale sales from one transaction?

Quite a bold statement, isn't it? :)

One of my students, Sergei Danilov, not long ago earned 260,000 thousand rubles in net profit by bringing together a supplier and a buyer for the sale of edged boards to a large Moscow holding.

It only took a month from zero to first money. Below I will tell you about how exactly this mediation scheme works, and how each of you can implement it (if, of course, you want to).

In order not to go into all the specifics, I will try to explain everything in a simple situation. For example, there is some kind of timber producer who cuts and sells timber. He has a lot of forest, but no normal clients (because his only source of advertising is word of mouth).

And at the other end of the region (or even in a neighboring region) there is a buyer with money who desperately needs this forest.

However, neither of them can find each other, due to lack of advertising and Internet skills.

You can help these people find each other by earning your percentage of the volume of this timber sold. For example, one truck of timber costs about 300,000 rubles. By making just one call, connecting a client with a supplier, you can already earn 30,000 rubles by making just one call, and bringing these people together.

Why can intermediaries now earn from 100,000 rubles out of the blue?

It's no secret that at the moment in Russia and a number of CIS countries the wholesale market is still in the wildest state.

Manufacturers and large wholesalers continue to attract customers only through word of mouth and old connections.

However, both suppliers and buyers always need each other (because construction is ongoing, production is running, and so on). With the development of the Internet, almost every person who has a desire has the opportunity to become a kind of guide in the world of wholesale. When you, following simple technologies, find clients for your supplier, thereby earning really serious money through intermediation.

But how can this be? Why can't the buyer find a supplier himself?

There are 2 reasons here. The first reason is that the supplier does not know how (and does not want) to advertise properly. As a rule, these are men over 50 years old who have been involved in this type of business since the 90s. They completely deny the Internet, the website, Yandex Direct, and so on.

Of course, buyers can find them themselves. But, since our country is still huge, and wholesale products consumed in truly huge volumes, one way or another, not all suppliers are lucky enough to sell their products in full.
We are in the business of helping suppliers sell their products on a wholesale scale.

What is sold wholesale or what niche to choose?

Wholesale sells everything that is consumed in large volumes. Do an experiment. Make an announcement on Avito (avito.ru) that you, for example, sell sugar in bulk at the average market price. Most likely, in a day you will receive from 10 to 15 calls from specific people WITH MONEY, ready to buy your sugar. All that remains is to find a supplier, increase your margin and make money on it.

This is the so-called principle of the thirsty crowd. You can sell anything that is consumed in large quantities. This includes timber, meat, sugar, cereals, fruits, vegetables, crushed stone, sand, chemical products, caviar, special equipment, various equipment, and so on.

Bad niches in wholesale are: some unique cosmetics in bulk, unique rhinestones in bulk, colored pencils in bulk, and so on.

For successful sales, you need a niche in which there is always a huge demand (because people are constantly building something, pouring something into cars, and eating something).

What if I bring the supplier and the client together, will they handle everything themselves and cheat me?

We also once wondered about this very question. But, nevertheless, the solution to this issue is an agency agreement. This is when you enter into an agreement with a supplier that you will find clients for him and receive interest on the volume of products sold. In this case, the contract guarantees you that you will not be scammed.

There is no point in the supplier cheating you, because he is interested in the constant sale of his products. And, of course, than more money The more you earn, the more money he will earn.

How to attract clients who have $$$?

We attract all clients through bulletin boards on the Internet, and through contextual advertising Yandex-direct. There is a simple algorithm that will allow even a beginner to write truly selling advertisements that will generate stable calls and orders.

Oddly enough, now many large companies and holdings are looking for suppliers on the Internet. Unfortunately (or fortunately), suppliers do not understand this, so intermediaries easily make money on this.

Who am i?

Hello, my name is Alexander Zalogin.

In a year and a half I managed to create 2 of my own wholesale businesses from scratch without any starting capital to companies whose average SINGLE transaction checks reached up to $20,000.

For the Russian wholesale intermediary business, these are very significant amounts (at least for today).

Now we sell fruit and vegetable products to large Moscow factories.Our company website: www.stu93.ru

Why am I telling this?

Not at all because I want to show off my earnings. I want to show that since I succeeded(and, to s I mean, many of my students already have, although in slightly lower numbers than mine), then you are capable of this too.

Why, if everything is so simple, doesn’t everyone do it?

If you think so, then you are in vain :) Here, for example, are reviews of people who are already doing this and getting some results. Screenshots from VKontakte:

You too can start selling wholesale and make moneyon this from 100,000 rubles!

It is enough just to take a ready-made proven model,and consistently apply it to your niche

However, at the same time, I understand that the most difficult are the first steps. Start from scratch to the first more or less noticeable income, at least stable $1000-1500 per month. Then, having a stable income, it’s much easier.

People often come to me with this very question: Alexander, help me get started.

But our wholesale trainings with Vladimir Olaev are often too expensive for beginners.

Therefore, I decided to issue detailed step by step instructions on starting wholesale sales - how would I start wholesale from scratch if I started now.

In this training, I will tell you in detail the first 50 steps that will allow you to:

1) Find out which niches in wholesale work and which don’t!

2) Analyze the possibilities of your region of residence for wholesale sales

3) It’s good to analyze niches for seasonality

4) Cut off all non-profitable niches

5) Finally select 5 key niches for the test

6) Directly test the selected niches

8) Receive first calls and orders

9) See the dynamics of selected niches

10) Finally decide on the niche in which we will sell wholesale

11) Create ads that actually sell

12) Use Yandex business cards as a sales weapon

13) Launch the right wholesale Yandex Direct cheaply!

14) Write selling ads in Yandex Direct

14) Create a selling wholesale website for 280 rubles!

15) Close all customer objections on the website

16) Show the value of your offer on the site (thus getting out of competition on price)

16) Go to work with clients

17) Learn how to properly close clients on deals

18) Gain the skill of working with customer objections (expensive, I’ll think about it, etc.)

19) Write your first sales script for working with clients

20) Receive first orders from clients

21) Go to supplier search

22) Get a detailed algorithm for finding a supplier through Networking or personal connections!

23) Find your suppliers on the Internet

24) Set up Yandex business cards to search for potential suppliers

25) Find out a way to 100% check a supplier for fraud

26) Get a working script for conversation with the supplier

27) Guaranteed to interest the supplier in mutually beneficial cooperation

28) Create a marketing kit or sales presentation to create maximum trust

29) Find out why an agency agreement is good, but an LLC or individual entrepreneur in wholesale is bad!

30) Find out the main legal aspects of the agency agreement, or how not to be deceived!

31) Get a WORKING agency agreement template

32) Conclude an agency agreement with the supplier in person

33) Conclude an agency agreement with the supplier remotely

34) Start connecting the client with the supplier

35) Schedule a personal meeting with the client (if possible)

36) Conduct a transaction remotely

37) Overcome the fear of personal meetings and negotiations

38) Find out exactly how to behave at the first personal meeting with a client and supplier

39) Find out exactly how to position yourself in front of a client

40) Correctly sign the supply agreement at a personal meeting (if possible)

41) Correctly sign the supply agreement remotely (if a personal meeting is not possible)

42) Monitor the client’s payment process

43) Monitor the process of shipment by the supplier of goods to the client

44) Find out the main aspects of delivery in the Russian Federation and the CIS

45) Learn how to work with road and railway transportation

46) Find out how to be sure to avoid scams in wholesale

47) Receive the first agency interest from the supplier

48) Continue working with a client with whom a transaction has ALREADY been completed

49) Create a constant flow of agent interest

50) Start searching for new potential clients

The seminar is mainly “for our own people” - too many people ask.

The duration of the seminar is 7 hours.

Reviews about the training

Who is this training for?

This training is primarily for those who have already decided that waiting 100,500 years until they can finally afford to buy a decent car and provide themselves with a decent life is too long. And therefore I am ready to act.

Who needs it - you know that you need it. If in doubt, definitely not here. For those who don’t have time and miss out, you’re simply unlucky, and we refuse to work with losers!

Along with this training you will receive the following bonuses:

1. Book "Secrets of a quick start in WHOLESALE"

Cost 1497 rubles, for you - free.

• • • Where should you really start in wholesale?
    • Why a niche is the basis for a successful start
    • What niches in wholesale actually work?
    • How to motivate yourself to continue developing a new niche?
    • 5 basic criteria for a profitable wholesale niche
    • How to be guaranteed to start in wholesale without any skills or experience
    • Where can I get motivation for a quick start?
    • Why do 90% of beginners never achieve results?
    • How to correctly model other successful niches in the wholesale business
    • What is “Startup Syndrome” and how to deal with it?

3. Templates for working agency agreements for wholesale sales

4. Step-by-step checklist of all 50 steps, with examples and templates:

I guarantee you a full refund within 30 days if, after implementing all the technologies from this course, you do not get the expected effect and are disappointed in the purchase. I am so confident in the quality of this information that I give you this guarantee.

home » Loans » Business plan for wholesale sales. A few key aspects of wholesale trading as a business from scratch. What is a wholesale business