Santa Claus as a business. New Year's business or how to make money for Santa Claus. Additional income while hosting an event at home

Inviting actors to perform costumed congratulations has been in demand for several years among parents who want to congratulate their child on various occasions. The most common service of this kind these days is an invitation Father Frost and Snow Maiden at home, for the matinee in kindergarten, to primary school children at school. Actors are invited not only to children, but also to adults, for example, to corporate celebrations in offices and restaurants. Most actors charge at least 1000 rubles per hour performances, so creative individuals are looking forward to the holiday, trying to get a large number of orders and, naturally, profit from them.

How to organize everything correctly

To properly organize such an activity, you need to take care of all the points in advance. The main advantage of this is that almost anyone can start engaging in this activity without large financial investments. Beginning entrepreneurs are recommended to purchase or sew holiday costumes, as well as select the necessary props and sound equipment. It is not necessary to rent an expensive premises; it is enough to conduct all business from home if you have a telephone and the Internet.

How to make people know about you?

In order for you or your employees to be invited to this or that event, you need to take care of effective advertising. It is necessary to start disseminating information as early as possible before planned holidays and vacations, preferably a month or two. Advertising can be given both visual and audio. Suitable options for this would be radio, television or newspapers and magazines.

The most economical way to express yourself- This means printing information about the services provided and prices on bright leaflets and independently distributing them on the street, in schools, kindergartens and other public institutions. There is no cost at all for advertising on free classifieds sites on the Internet. Advertising must be short and memorable.

At an early stage, you can start doing this activity yourself, after which you can expand and create your own agency to provide holiday services. Most of the people who can be attracted to engage in such creative activities are students, theater club workers, and simply talented unemployed people. The entrepreneur only needs to organize them, provide them with orders and provide them with timely income. For large agencies, it is imperative to have working transport for the rapid movement of actors to the venues for celebrations and congratulations, as well as transportation of equipment, such as sound equipment and other equipment.

Scenarios for the holiday

As experience shows, the most difficult thing for newcomers to this work is scenarios for holding a holiday. To solve this problem, you can use the scripts offered by special sites and forums, just modify them a little to suit yourself and accompany them with a variety of music. If you come up with your own original script for each event and different age groups, it will be even better.
No matter what envious people say, feel free to start this activity, there is always a great demand in the holiday services market, so even a beginner will quickly find a profitable job. Discounts and promotions, additional services for video and photography, small presents and gifts will help you stand out from the crowd of competitors, gather a client base and provide a good income.

Current ideas for making money

24.11.17 33 520 5

And earn 100,000 rubles in one day

Most people spend money during the New Year holidays, and we earn it.

Anastasia Makarova

Snow Maiden

My husband and I are not dating New Year with our children: on December 31st we put on costumes and go to congratulate strangers. Until the morning of January 1, we manage to congratulate 15-20 families and earn 100,000 rubles. Here's what you need for this.

Start with a couple

Performances for the New Year are a duet between Father Frost and the Snow Maiden. We are lucky: we are performing married couple, so income does not go elsewhere. If you don't have a pair, you'll have to find one. Interview your friends, put out a call on social networks, look for a couple on Avito or another bulletin board.

Costumes and props

Costumes. Our first Santa Claus costume was a blue Chinese synthetic robe. We made the beard from a blond wig, but there was no staff at all: we didn’t have enough money for it. Eight years ago this was enough, but now there are more competitors and cheap china no one pays anymore.

Now we perform in custom-made suits. My Santa Claus flaunts himself in a brocade robe, and I flaunt in a long dress, cap and cape in the Byzantine style. The costumes cost us 15 thousand rubles. Some colleagues buy suits at the Gardener market or on the Internet. A decent suit with braids and furs costs 8-10 thousand rubles. Eyebrows and beard for grandpa included.

Width="2126" height="1228" class="" style="max-width: 1063.0px; height: auto">A decent Santa Claus costume can be bought for 8000 R width="2126" height="1214" class= "" style="max-width: 1063.0px; height: auto"> There are discounts: here is the Snow Maiden costume for 3000 R instead of 7000

Santa Claus' staff. The staff must be impressive and glow. We made ours ourselves: from a plumbing pipe, tinsel, a beautiful Christmas ball and a battery-powered garland. It cost us about 1000 RUR. The finished one costs the same, but does not look as impressive.

Gift bag. In the bag we carry props for competitions, prizes and gifts that our parents give us. Prizes in competitions are usually something small and inexpensive: candy, spinners, flashlights or puzzles. But parental gifts can be bulky, so the bag should be roomy. A good bag costs 500 RUR, sometimes it is sold along with a suit.

We spend 5,000 RUR per season on props for competitions and gifts - Fix-Price stores and the same Sadovod market help out.

Shoes. Santa Claus needs light felt boots and galoshes so as not to get them dirty. Felt boots with galoshes will cost 4000 RUR. It’s easier for the Snow Maiden with shoes - these can be white boots, felt boots, and shoes. But black tights and shoes will not work.

Width="450" ​​height="450" ​​class="outline-bordered" style="max-width: 450px; height: auto" data-bordered="true">Suitable felt boots for Santa Claus, 3800 RUR

Makeup. Santa Claus has white eyebrows and red nose and cheeks. False eyebrows, hair and beard completely cover the native hair. The Snow Maiden wears bright, but not provocative, makeup. Any stage makeup will suit a grandfather, and good cosmetics will suit his granddaughter. If it’s time to touch up your cheeks, but you don’t have makeup on hand, be smart. We once had to put on makeup with watercolors that we borrowed from a child.

Care and storage. During congratulations, suits get dirty. Makeup leaves stains on your beard, and the tails of your costumes collect dust. When we notice this, we wash it with the means at hand. Clients understand everything and never refuse help.

After the holidays, we take the suits to the dry cleaner, and then put them in covers and hang them in the closet until the next season. With careful use, the suits last 3-4 seasons.

Choose traditional costumes and props: people love it when Father Frost and Snow Maiden look “like something out of a fairy tale.” It is best if the grandfather is tall and large, and his assistant is young and thin. If it’s the other way around, you’ll have to try harder with the program.

Look for clients now

Parents begin preparing for the New Year in November, so you need to look for clients in advance. We do this through social networks, Avito or neighboring kindergartens.

In our experience, social networks work best on the Internet. Create groups on VKontakte and Facebook, as well as an account on Instagram. Upload photos of yourself in costume and launch a paid promotion among parents aged 20 to 40. Join moms groups in your area and share your suggestions. In some groups you will have to pay to advertise - this is normal. Ask your friends to share your posts. Post news to your feed all the time: the more lively it looks, the more attention it will attract.

Advertisements on Avito and similar boards worked well three years ago, but are now inferior to social networks. And yet a certain number of orders can be obtained from them.

For us the most effective advertising- these are people's recommendations. My husband and I work in a puppet theater that performs in kindergartens, so most of the clients are the parents of our spectators. Since October, we have been leaving business cards for teachers and asking them to recommend us.

Advertising works in any place where there are a lot of children: at school, section, children's theater, entertainment center and even on playgrounds in courtyards. If you are allowed into the building, leave your advertisement on the notice board. If you have children, talk to the parents of their friends, classmates and sandbox mates. If not, ask friends with children to help.

Don't waste glue on ads and posters: we poured out more than one tube until we realized they didn't work. Print business cards instead: they're cheaper and last longer. Sometimes parents remember about the holiday at the last moment - it’s faster for them to call the number on the business card than to look for Santa Claus somewhere else.

The main thing should be clearly visible on the business card: that this is a congratulation to Father Frost and the Snow Maiden, and not “shows for every taste,” for example. Write the phone number so that you don't have to look for it. You can list several main advantages, for example, that you sing or congratulate on English. It’s good if your business card contains real photographs: many parents choose actors based on appearance.

No one will appreciate crazy creativity: in the New Year's fever there is no time for it. We tried adding jokes like “Grandpa on Call,” but they didn’t work.

Songs, competitions, dances with a tambourine

The first thing they ask potential clients, - what is our program. Decide right away how long you will perform and what to show. We have three program options: 5, 15 and 30 minutes. It's about the same for other artists.

Five minutes- this is the cheapest program: they entered, congratulated, presented gifts and took photographs. It is not profitable to travel far for her sake. Therefore, we collect several five-minute tickets in one area. You can also take an order for five minutes if other clients nearby have booked a long performance.

15 and 30 minute programs- this is already a whole performance. We always come up with original programs for which I write original text. You can make a program from scripts on the Internet, they are found on sites for mothers or on sites dedicated to holidays. The main thing is to compile them successfully, so that it is not banal, but not too original. For example, everyone has already become tired of the eyeliner “They’ve grown up, they’ve become big, but you recognize me,” but without “One-two-three, Christmas tree, burn!” can't get by. Standard set- several games and competitions, round dance, song, lighting of the Christmas tree and gifts for reading poetry.

To beat your competitors, show off your talent. If you have good voice- sing, know how to juggle - juggle. An original number will set you apart from other artists. For example, we have a program in English, and in another we dance with a tambourine. Sometimes we bring dolls from our performances for congratulations or ride horses on sticks to the song “Three White Horses.”

If your congratulations are remembered, then you will be invited next year.

Musical accompaniment

Finding music is a responsible matter. When I compose a program, I figure out what kind of music I need, and then I look for tracks on the Internet. I listen to several dozen New Year's songs and save the appropriate ones on the computer so that I can insert them into the program at any time.

The music should be clearly audible. We play a playlist from a flash drive through a compact but powerful speaker with a remote control remote control. The Snow Maiden usually DJs. To be on the safe side, we carry with us a spare battery for the speaker and another flash drive with a playlist.

A portable speaker costs 1000-4000 RUR.

Performance schedule and transportation

If you did everything correctly, then soon your first clients will start contacting you. Create a schedule of performances in advance so that you get a convenient schedule and you don’t have to rush from one end of the city to the other on New Year’s Eve.

Think about how you will move. Best option- your own car with Santa Claus at the wheel, because everyone welcomes and lets such a driver pass. You can hire a car, but the services of a driver for the whole day and all night will eat up up to a third of your income - it’s like a second Snow Maiden.

Public transport is not an option. Carrying costumes, props and gifts is difficult, and clients do not always live near the bus stop - there are orders outside the city. If you move on your own, you won't have time to reach enough customers to cover all your expenses. And if you’re unlucky, you’ll also catch a cold, because it’s hot in the apartments and cold outside.

First season expenses

How much to charge for performances

Congratulations begin on December 20, at this time prices for artists are the lowest. As we approach the New Year, they increase and reach a peak from 22:00 on December 31 to 3:00 on New Year's Eve. After that they fall again, and then grow a little towards Christmas and the old New Year.

Specific amounts depend on the city. In big cities, congratulations to Santa Claus are more expensive, but in small cities there is less competition and advertising costs.

To find out approximate prices, call several competing actors and find out their rates. Find out what is included in their program so that you have something to compare yours with. If you call popular agencies, keep in mind that they have a different budget for advertising, and for congratulations they hire professional actors. With the same price tag you will only lose customers.

Asking for too little is also bad: you won’t recoup the costs and will arouse suspicion among meticulous parents.

How to accept money and pay taxes

New Year's performances are the sale of copyright products. To wish Happy New Year and take money for it, it is not necessary to register an individual entrepreneur or LLC, but 13% of the income will have to be given to the state.

If you want to reduce tax, register an individual entrepreneur and pay only 6% under a simplified taxation scheme. To speak, an entrepreneur needs the correct activity code - OKVED. Code 90.01 is suitable - activities in the field of performing arts.

But IP also has disadvantages. You need to pay pension and medical contributions - in 2017 this is 27,990 RUR. In addition, you will have to buy or rent a cash register and issue checks to all clients. Monthly rental of a cash register with an agreement with the OFD and registration with the Federal Tax Service will cost approximately 4,000 RUR.

My husband and I work as individual entrepreneurs, and the only thing that helps us is that we perform not only on New Year’s holidays, otherwise it would become unprofitable.

Don't give up if it doesn't work out right away

It takes time to learn how to perform well and build a reputation. You may not be able to make a ton of money in your first year. Don't give up - work hard on several performances and get positive feedback on your page on social networks. If you like your congratulations, you will be recommended to friends and invited to visit every New Year.

The idea of ​​a business – “Santa Claus Challenge” – arose among most people who at least once thought about how to make money on New Year’s Eve. And such income seems easy and fun - so come and visit and wish Happy New Year in a Santa Claus carnival costume. But, when faced with the reality of business, you understand that it is only in a fairy tale that Santa Claus is a fairy-tale wizard, but in reality he is a sought-after character at the Christmas tree.

However, it is difficult to call this income professional and permanent. Alas, Father Frost’s work is seasonal and its maximum duration is 25 days, from December 20 to January 15. Although, if you try, you can earn a very decent amount during these holidays.

Cost of Santa Claus

The most important thing in this business is trust and quality. Remember, if you play the role of Santa Claus well, then in a year they will remember about you and invite you again, even if you double the price. They don’t skimp on children, especially since even adults become children when they see Grandfather. Therefore, never skimp on props, that is, on the Santa Claus costume - beard, suit, staff - everything should be clean, neat and look beautiful and fit Grandfather’s figure. Don't forget about a little makeup. Children are now very impressed by TV and if they show Santa Claus or Father Frost with a beautiful beard, do not think that you can impress a child with your cotton wool. The average cost of a suit is from 20 thousand rubles. Can be rented. Don't worry, with the right approach and promotion, you can pay for your suit within a few days of work.

It’s better to have your own Snow Maiden; if you don’t have your own, find a permanent partner so that she is a trusted person and can work at your pace. That's basically all you need to work as Santa Claus.

Search for clients

Initially, you can work for your friends. You can also say “thank you”. After you get the hang of it, work through a number of scenarios, and choose the pace of work, you can move on to work throughout the city. Searching for orders is purely a personal preference. You can advertise in newspapers, on the Internet on local websites. You can also enter into an agreement with some agency for organizing holidays. Each method has its pros and cons.

When searching for orders on your own, you risk missing out on the client only because when communicating with the client you will not be able to find a common language (especially when you are on the order, and new client will try to call you).

When working through an agency, you receive 40-60% of the order cost, but you will be provided with a large flow of orders and will be able to build up your client base for the next year (when meeting the customer, do not forget to give him your business card).

Order cost

The cost varies from 100 rubles to 500 US dollars. With an “apartment” order, you work for one family and can count on 1500-2500 rubles per hour; few people call for longer hours. When working on a “corporate” order - a matinee in a kindergarten or a party in a nightclub, you already receive 5,000 - 10,000 rubles per hour of work. Again, rarely does anyone order Santa Claus for a longer period of time. The closer to December 31, the more expensive the call. You can check the cost for similar offers in your city. The cost of the order varies not only depending on the calendar proximity to the New Year, but also on the time of day. During the day (from 8 am to 2 am) there are usually about 6-9 orders. Don’t take more, firstly, you will get tired quickly, and secondly, you won’t have time for all the trips. Navigating through New Year's traffic jams is slow and there should be at least an hour between orders in order to have time to get there... or walk.

In total, by completing no more than 6 orders per day, in 20 days you can earn about 180,000 rubles. Even with deductions for a suit, travel, food and other related expenses, the amount turns out to be very impressive.

Modern Santa Claus

Modern Santa Claus is not only a comprehensive service for congratulating children and adults, but also a number of unusual services. For which you can get more money. For example, “Santa Claus is a climber,” who descends from the roof of a house into the window of the person being congratulated. Or Santa Claus comes on a sleigh drawn by three horses... or... here you are limited by demand and your fantasies and capabilities. Don’t be afraid to offer, most of those being congratulated dream of an unforgettable congratulation.

If rappelling or riding horses is difficult for you. You can try to accompany your services with additional services.

For example, a colorful and personalized card for the recipient. Agree with the customer in advance, find out the name and make a designer greeting card by name. The cost of such a postcard will be about 150 rubles, but you can “sell” it to the customer at twice the price - for 300 rubles.

And if you are a good photographer and you have a semi-professional digital camera, then you can receive at least 100 rubles in addition to your order. Having spent about 4 rubles on everything. For this you will need a camera, a tripod and a mobile photo printer. Offer to do professional photography with Santa Claus (that is, with himself) and his autograph on all orders. The cost of one photo is 100 rubles. Set up a tripod with a camera and take pictures. Immediately print it out on a mobile printer, sign the photo (From Grandfather Frost, Happy New Year 2010) and take 100 rubles.

Let's calculate the cost. A camera (for example, Pentax K110D Kit) costs about 16 thousand rubles, a battery-powered printer (for example, Canon Selphy CP780) costs about 4 thousand rubles. Tripod - 300 rubles. Photo paper (glossy, 50 A6 sheets) - 120 rubles or 2.4 rubles per sheet. Printer ink costs about 1.5 rubles per photo. Total cost of making a photo is 3.9 rubles. One hundred rubles minus 3.9 rubles, the result is a profit of 96 rubles 10 kopecks. If in a day you sell only 6 photographs on 6 orders (and there will be more of them, there may be several children in a family, there may be 20 people at a corporate party), then per day you will receive additional profit from the photo - 576.6 rubles. For 20 days - 11,532 rubles. And this is the minimum that can be earned this way. In reality it can be much more. Of course, you can say that everyone has a camera... but who has Santa Claus with whom you can take a photo and get an autograph from him? You are offering an exclusive additional service that will be in high demand. Since in addition to congratulations, you will offer a photo as a souvenir.

Especially for KHOBIZ.RU

Let's talk a little about how you can make money on the eve of the New Year, which is already here.

New Year's fuss and traditions are valued all over the world. There are many different types of businesses that are seasonal, but the most magical and massive festivities attract many enterprising people to organize some kind of New Year's, unusual and outstanding business.

If we turn to the original source of the New Year's commotion, it will be clear that this holiday was initiated by entrepreneurs of that time (18th century) so that the New Year's fair would bring profit.

You can still make money from Santa Clauses by providing a traditional service - calling Santa Claus to a matinee, to an event, to your home.

Santa Claus is not expensive

Moms and dads of our country are looking for affordable prices for the service. All family forums begin to look for a New Year's wizard for their children in another month and a half. Discussions raise issues such as prices, scenarios, and people are looking for the best place to order Santa Claus.

Children's faith in a fairy tale remains as long as their parents support it, and Russian Santa Claus is the most awaited wizard who will bring the desired gift and turn life into fairy-tale magic.

Holiday agencies honestly admit that New Year's requests significantly exceed the capabilities of the animators available on staff.

That is, people want to receive the service and are willing to pay for it. Only with a caveat - not just any money. Only a certain category of people can contact professional agencies; the rest, hearing an amount that exceeds their expectations, refuse the application. High prices in holiday organizations are due to vital necessity, taxes need to be paid from something, so they cannot provide services at reduced prices.

Where to get money to start own business? This is exactly the problem that 95% of new entrepreneurs face! In this article we have revealed the most current ways to obtain starting capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

This is where opportunities open up for non-professionals, since this market is unprofitable for medium and large companies. The niche of services available to the population to call Santa Claus will allow enterprising people with good business inclinations to earn money.

"Small format" and costs

Even though you don't have big company entertainment direction, you need to register as an entrepreneur, an individual entrepreneur is enough. There are several options for the development of such a company:

• Closing after New Year's holidays;
• Submit a declaration with zero income until the next New Year;
• Expand by providing services for organizing holiday events other than New Year's themed.

If you are committed to seasonal part-time work, it is better to close your individual entrepreneur after the end of the holiday festivities. The costs of opening/closing an individual entrepreneur are the amount of the established state duty for the relevant procedures: 800 and 160 rubles at the moment. It is not necessary to order a seal, nor is it necessary to open a separate current account.

The costs won't stop there. To run a New Year's business, you need the appropriate attributes - costumes for Santa Claus and his beautiful granddaughter. The average cost of ready-made suits is approximately 5-10 thousand rubles. It is believed that you need to have about 5 pairs of animators (an excellent solution is to hire students, since they are active, energetic and resilient) for the profit to be more or less noticeable.

You can deal with organizational issues yourself - advertise, hire performers and come to conclude contracts. Mobility during busy times will work to your advantage, since consumers do not like to go to the office, even if it is located within walking distance. When you arrive to fill out documents at a customer’s home, draw up directions – this will be useful for the actors who will be working on the application.

Advertising and other expenses should also be taken into account. If enough people know about you, your advertising costs will pay off many times over. So, let's talk about everything to start a small temporary holiday agency you will spend about 70 thousand rubles.

Margins and tariffs

This year prices for services fairy tale characters have already been made public and you can take a closer look at them. The price list for Father Frost's visit changes depending on the date to which the fairy-tale guest and his granddaughter are invited. 15 minutes of festive performance will cost:

1. 2600 rub. – when ordering animators before December 15;
2. 3100 rub. – for the presence of Santa Claus at the holiday after December 25;
3. 9000 rub. - on New Year's Eve immediately after the chimes strike.

Prices vary everywhere, and only approximate tariffs are given. Regional specifics and saturation of the services market can significantly adjust these amounts.

If we calculate all the initial data, it turns out that for a month of work, if there are 5 pairs of actors, the profit of the New Year's holiday agency will not be less than 200,000 rubles. But this amount appeared after the tariffs were reduced by 40% from those indicated above and taking into account transport costs, payment of work to employees (up to 7 thousand rubles per day for each couple) with the animators being fully loaded - up to 14 addresses per day.

Good to know

New Year's businessmen who have already spent these holidays in a working environment shared their experience.

• It is not necessary to buy suits or have them sewn; renting is the best solution to save money. The deposit can be quite high (some companies require up to 100% of their value as a deposit). You need to understand that you should not count on a refund of the entire amount, since “production costs” in the form of minor damage to clothing are quite likely. And still, these costs are lower than buying sets of New Year's costumes.
• For the role of Santa Claus, choose men with a booming, sonorous voice. The realism of the hero will support your reputation and will leave children and their parents happy.
• If potential employees have a craving for alcohol, they will regularly drop out of the work process. Bad habits should be banned. During the holidays, you won’t have to sit still; you will have to supervise your employees between trips to conclude new contracts.
• Remember, a serious approach to the entertainment industry, even if it is seasonal, can bring serious profits. Don't miss all the nuances, and next year you will receive even more orders, which means net profit.

Olga Prokhorchenko 12/16/2014 286

New Year is not only a time of miracles, but also a good opportunity to replenish the family budget. Such seasonal business will require small investment in the costumes of Father Frost and Snow Maiden. You will not only be able to earn money, but also give your children joy and faith in a fairy tale.

A story from the life of the Snow Maiden

My friend Nastya has been working as a Snow Maiden for two years now. She admitted that working with children is not easy because it is difficult to attract their attention, but in general it is possible. She tried to be on the same wavelength with the kids, for example, she spoke in a child’s voice, tried to pay attention to everyone, and give a compliment.

From her experience, Nastya learned one important thing: you cannot skimp on a suit. It is better to take either a new one or a not very worn one. A Snow Maiden with a patch on her elbow or a fur collar blackened by time will not inspire confidence in a child. Yes, and parents too.

Features of the work of Father Frost and Snow Maiden

Father Frost and Snow Maiden can work at corporate events. But then the level of preparation must be very high. An excellent solution is private congratulations for parents who want their child to believe in a fairy tale for as long as possible. Namely, these New Year's characters help them do this, so “Father Frost and Snow Maiden” service for the New Year goes with a bang.

1. First you need to find a companion who will play the male role. If your husband is far from entertaining topics, you can call for help from a colleague or neighbor who has a desire to earn money.
2. Costumes can either be purchased or rented. It all depends on your budget. In any case, when you buy things, you can use them for next year.
3. For advertising, word of mouth is best suited. Tell your friends that you can use this service. Inexpensive and operative method – social media. Create a community and you will find clients very quickly.
4. The congratulation itself includes not only pulling gifts out of the bag, but also a small entertainment and dance program. For example, you can recite nursery rhymes, sing songs, dance in circles, and ask holiday riddles.

How to organize your work?

Prepare an interesting program lasting no more than 10 minutes. Otherwise, the child's attention may quickly switch to the gift itself, and not to your presentation. If, of course, the program includes performances of life-size puppets or juggling with candies, then the congratulations can last another 5-10 minutes.

1. If you want to get the added bonus of earning a side income, get professional photography. You can also shoot video. Many parents will want to frame photographs of their child enjoying a gift from the real Santa Claus.
2. You cannot drink alcohol during or after congratulations. Even if parents insist on it.
3. If a conflict situation arises, try to resolve it peacefully. Perhaps the parents will not like something, someone may even speak rudely. It’s better not to respond in kind, but to try to turn everything into a joke.
4. Don't forget to ask your parents for a 50 percent advance payment.
5. Improvisation is not best solution. There is no point in coming unprepared. Otherwise, your business will never get back on its feet, which will be hindered by bad PR and your incompetence.

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