Fast food baked potatoes. Documents and licenses. Premises requirements
Potatoes are the most popular food product in Russia. Availability, low price and minimal investment make the baked potato production business extremely profitable and, most importantly, simple!
Fast food "Kartoshka" is a very tasty baked potato in a convenient package and with various fillings. This product is very popular today in many regions of our country and is an excellent alternative to Western fast food.
The essence of the idea
The essence of the business idea is to open a mobile point selling homemade baked potatoes.
How are baked potatoes made?
- First, the optimal size potatoes are selected.
- Then they are thoroughly washed, the peel is not removed.
- Cut the potatoes in half.
- Wrap in cling film and place in the oven.
- Ready potatoes are served with butter and various fillings (cheese, meat, etc.). Stored in a special compartment of the heating oven.
Equipment for baked potatoes
To start a business you will need the following set of equipment:
- Potato oven
- Thermal display for maintaining optimal temperature dishes
- Display case for storing fillings
- Washing
- Kitchen table
- Trade trailer
The approximate cost of purchasing equipment is 330,000 rubles.
Cooking potatoes takes 30-35 minutes, with 5 minutes spent preparing the tubers, 20-25 for baking and 5 for cooling.
Optional equipment
To prepare baked potatoes, you will also need a kitchen knife, forks, scissors, spoons, disposable plates and napkins. The purchase of such devices will cost about 5,000 rubles. 
We calculate income and expenses
Capital Expenditures:
Purchase of equipment – 330,000 rubles.
Purchase of raw materials – 30,000 rubles.
Legal registration persons, development of technical specifications and technical specifications for products sold, registration of a cash register - 50,000 rubles.
The total initial investment will be 410,000 rubles.
Monthly revenue will be approximately 220,000 rubles. Profitability is 30%, and the payback period is 6 months. 
Cafe selling baked potatoes
Fast food establishments have quickly and firmly entered our daily lives. Indeed, the availability of raw materials, a constant level of demand, and affordable prices make this method nutrition is attractive both from the point of view of the consumer and the producer.
So, let's look at the nuances of the business of producing baked potatoes, popular all over the world, conveniently packaged with fillings for every taste. In fact, the simplicity of the product and affordable prices are what allowed it to gain such popularity in Russian markets.
The root crop of business.
The essence of the business idea lies in the conditions for the preparation, production and competent sale of fast food. So, potatoes of suitable size are selected, thoroughly washed, cut in half, wrapped in food foil and placed in a heated special oven. After this, the finished product awaits its time in the heated compartment of the oven. The finishing touch when serving is pieces of butter, cheese, meat, vegetables and other filling options. Note that both the demand and availability of this fast food option does not depend on the season, which has a positive effect on the consistency of profits.
Price question.
So, we will need a number of equipment and machinery to implement of this business. Firstly, the key figure in the process is the baking oven, the average price range of which is 30,000-35,000 rubles (an oven or oven for potatoes F3SHZHE, baking takes place in foil). A heated display case for finished potatoes will cost approximately 20,000-25,000 rubles, and a refrigerated display case, necessary for storing fillings, will cost about 22,000 rubles. Don’t forget about the boiler washing bath (about 8,000 rubles), the kitchen table (5,000 rubles) and, finally, the trade trailer where the magic of the business is carried out (about 250,000 rubles).
Additional current consumables (foil, packaging, napkins, knives, forks, etc.) will amount to about 5,000 rubles, which will allow us to withdraw the total amount of the initial investment of approximately 340,000-350,000 rubles.
The purchase of direct raw materials itself costs approximately 30,000 rubles. Registration of a small business with the INFS, purchase and registration of a cash register, development of technical specifications and technical specifications for products sold, other expenses - 50,000-60,000 rubles. total amount, thus, is approximately 430,000 rubles.
Now let's look at the income numbers. The cooking time for baked potatoes takes no more than 35 minutes, which on average allows you to produce up to 150 servings during the day. If the product is sold monthly at 50 rubles per piece, the revenue will be 225,000 rubles. Having analyzed all the figures obtained, we get the payback for this business in about 6 months.
The proposed business idea is based on the demand for potatoes, so popular in Russia, as a ready-to-eat food product. Availability of raw materials, minimum investment, demand for the range and its affordable price guarantee quick payback investments and receipt
Street fast food "Potato""is a delicious, conveniently packaged baked potato with fillings for every taste. The offered product is popular today in many Russian regions and has become a worthy alternative to Western and Asian fast food.
The essence of the baked potato trading business
The business idea is to create a low-budget mobile point fast food(fast food), focused on the production and sale of ready-to-eat baked potatoes.
A traditional product for Russian citizens, well and tasty prepared, is in constant demand. In addition, it tastes familiar and is affordable. Its demand does not depend on the season and allows you to receive a stable profit throughout the year.
The essence production process consists of selecting potatoes of suitable size, washing them thoroughly (there is no need to peel the tubers, since they are baked in their skins), cutting them in half, wrapping them in food foil and placing them in a special oven. The finished potatoes are placed in the heated compartment of the oven, where they can be stored until immediate sale. Served with butter or toppings (meat, cheese, others)
List of equipment for baked potatoes
For production and sale you will need the following kit.
- Trade trailer,
- Potato oven,
- Thermal display case for storing prepared dishes,
- Refrigerated display case for storing fillings,
- Washing bath,
- Kitchen table.
The list of equipment given in this article is focused on the sale of potatoes, both with and without filling.
An example of the configuration of a street potato fast food
| Picture | Name of equipment | Manufacturer | Cost in rub. |
|---|---|---|---|
 | |||
 | Miass Specialized Vehicles Plant | ||
 | ATESY (Russia) | ||
| Atesy (Russia) | |||
| Rada (Russia) | |||
| Rada (Russia) | |||
| Total | RUB 330,820 | ||
The equipment presented in the table is designed for operation in a commercial trailer from the current sources provided in it. The cooking time for potatoes is 30-35 minutes: 5 minutes to prepare and wrap the tubers in foil, 20-25 minutes to bake and 5 minutes to cool to the optimal temperature.
Additional inventory and equipment
When preparing potatoes for baking and serving them to customers, you cannot do without using tools such as a kitchen knife, scissors, forks, spoons, disposable plates and napkins. The total cost of a set of dishes and Supplies will not exceed 5,000 rubles.
Feasibility study of the project
The total cost of starting a business for the production and sale of baked potatoes will consist of the cost of the above equipment, stock of products (potatoes and toppings), purchase necessary tools and materials, as well as costs associated with registering a business.
Capital investments
- Purchase of equipment, additional equipment and tools - RUB 335,820.
- Initial purchase of raw materials - 30,000 rubles.
- Registration with the INFS, purchase and registration of a cash register, development of technical specifications and technical specifications for products sold, other expenses - 50,000 rubles.
The total initial investment for the launch of a mono-fast food business selling baked katoka is 418,820 rubles.
Calculation of revenue and profitability of activities
* The assessment of the profitability of activities was made based on the expert opinion of the author of the material.
Study the demand. For the baked potato trade, the situation largely depends on the region and population. After collecting all the necessary data, draw up a detailed business plan.
Main risks
The demand for baked potatoes does not depend on the season. The relatively low cost of this dish and the lack of frying, which is why many criticize fast food, also contribute to its popularity. All risks are associated only with subjective factors and depend on the entrepreneur. It is important to choose the right place to trade, think through pricing and provide impeccable service.
Selling baked potatoes is a relatively new direction for Russia. It needs to be popularized. People will buy your products if they see an economic benefit. Every housewife can prepare this dish herself, in her home oven. You must offer original fillings and a reasonable price.
Location
This specialization has its own peculiarities. It’s hardly worth counting on super high profits, offering baked potatoes to residents of a small town with low purchasing power and every second family having their own garden or dacha. But the larger the city, the higher your chances of success.
If we talk about choosing a place for trading, then, as for any other fast food outlet, the most profitable ones are crowded streets. The ideal option is business districts. IN last years among office workers and managers, a healthy lifestyle is becoming fashionable. Baked potatoes are among the dishes that fit this style. During lunch you will be provided with a decent flow of customers.
The relatively low price will also attract students who are forced to eat on the go. Therefore, you can also consider options near large educational institutions.
The beauty of having a mobile van is that once summer and the holiday season arrive, you can move to more lucrative locations. During this period, parks and recreation areas provide excellent profits.
In a metropolis, it is worth considering densely populated residential areas. But in this case, you should also work in the evening hours. Residents of large cities are actively building their careers and often simply do not have the time or energy to prepare dinner. Delicious and healthy baked potatoes are an excellent option that many will want to use.
Equipment
There are enough offers on the market for various special equipment from both foreign and domestic manufacturers. In this case, experts recommend focusing on the second option. Russian models provide optimal quality-price ratios, the opportunity service and execution of the leasing agreement. In total, you can equip a point for 340,000 rubles. We offer an example of a set for street sale of baked potatoes.
Trade trailer from the Miass Specialized Vehicles Plant. Approximate price – 243,000 rubles. Specifications:
Length – 3,000-8,000 mm.
- Width – 1,500-2,500 mm.
- Height – 2,000-3,000 mm.
- Number of axles/wheels – 2/4 or 1/2.
- Wheel track – 1,200-2,400 mm.
- Oven for baking potatoes from the Miass Specialized Vehicles Plant. Approximate price – 30,000 rubles. Specifications:
Dimensions – 550x750x465 mm.
Weight – 20 kg.
Capacity – 30 pcs. for one load.
Baking time for one batch is 20-25 minutes.
Power consumption – 3.6 kW.
There is an upper compartment for storing cooked potatoes at high temperatures.
Thermal display case "Sakura" for storing fillings. Illuminated model from the domestic manufacturer ATESY. Approximate cost: 20,000 rubles. Specifications:
Dimensions – 1,200x410x250 mm.
Weight – 38 kg.
Food storage temperature – +70 °C.
Number of gastronorm containers – 4 pcs. Each has a separate lamp.
Operating voltage – 220 V.
Power – 0.4 kW.
The Sakura refrigerated display case from the manufacturer ATESY costs about 24,000 rubles. Specifications:
Dimensions – 1,150x410x250 mm.
Temperature range – +2…+10 °C.
Number of gastronorm containers – 3 pcs.
Operating voltage – 220 V.
Power – 0.16 kW.
The display case is equipped with sliding doors on the seller's side.
Special single-section stainless steel washing bath VMK-10/6B Rada. Approximate cost: 8,000 rubles. Overall dimensions – 1,000x600x870 mm.
You will also need a stainless steel table, the cost is 5,000 rubles. Kitchen equipment and the first batch of consumables will cost 5,000 rubles.
To transport the trailer you will need a car. If you don’t have your own transport yet, you don’t have to buy it. To transport a van to the trading place in the morning and back after finishing work, you can rent a car.
Personnel
A cook and a salesperson are needed to serve customers. It is better to organize shifts and work on weekends. At the start, it is advisable that the business owner stand behind the counter. This way you can personally see the shortcomings of the organization and make adjustments. Maintaining financial statements And transport services can be outsourced.
In fact, the permanent staff consists of 4 people. Employees must have health certificates, and cooks must have documents confirming their special education. The best accrual scheme wages in fast food - a fixed rate and a percentage of sales.
Documents and licenses
A mobile fast food outlet can operate as an individual entrepreneur. You can choose a simplified or patent tax system. To operate, you must purchase and register a cash register. SES requirements standard, as for other types street trading. They should be known in advance.
To obtain permits it is necessary to develop Specifications(TU) and Technological instructions for all dishes from your menu. To speed up the procedure and save money, it is worth hiring a specialized company that provides such services. In total, the cost of legalizing your work will be about 50,000 rubles.
Registration of rent from a private owner is quick. But what is typical for street trading is that you have to deal with the city administration. It is important to know that this procedure lasts quite a long time and can take about 3 months. First, you will find out from the administration about the availability of free plots and submit an application for the option you like. The administration should announce a tender for it. If your offer is the best, the process of registering a rental agreement will begin.
Marketing
Most effective method promoting your business - outdoor advertising. Install an outdoor structure, try to organize at least a few tables under umbrellas. The range and quality of toppings, salads, tonics and hot drinks is also of great importance.
Come up with and register a unique brand. Printed products are also effective - leaflets and flyers should be distributed in surrounding areas and offered to administrators of nearby organizations. Print your logo on packaging materials and bags.
A website with a detailed menu, prices and location of your point on the map is required. If services with mobile applications, indicating points Catering, collaborate with them. Popularization in in social networks also gives excellent results.
Profitability
The total investment amount is 420,00 rubles. It is very difficult to indicate the cost of preparing one serving. It all depends on purchase prices. Many entrepreneurs prefer to grow their own potatoes; this makes serious adjustments. On average, the cost of one serving of baked potatoes without filling is no more than 15 rubles. The price for clients is 50 rubles.
By selling 150 servings a day, you will receive monthly revenue of 225,000 rubles. We subtract the cost and get 157,500 rubles. Toppings, salads and drinks will make adjustments to these data in positive side. After payment current expenses you can count on a net profit of 65,000-70,000 rubles. These are very average data, but as statistics show, the profitability of the baked potato trade is about 30%. At proper organization process payback is achieved after 6 months.
Summary
Street selling baked potatoes – promising business for a big city. For success, it is important to choose the right location, develop unique fillings and provide customers with impeccable service.
Two potatoes and cheese sauce! - most of the readers have now imagined the fragrant red box and even felt the taste of the salty straw. The popularity of this dish is breaking records. According to MegaResearch agency estimates, last year Russians ate 6.6 billion rubles worth of French fries. And not only in cafes and restaurants. People buy it frozen and fry it at home. Komsomolskaya Pravda decided to find out where tons of tubers come from for a harmful but tasty delicacy.
POLISH FREEZE
For fries, only 15 varieties with the lowest sugar content are used, chef Artem Vlasov reveals his secrets. - Only such potatoes turn out crispy and crispy, with a golden crust. In Russia, only “Innovator” and “Santana” are used - they are most similar in taste to those that grow in the dachas and gardens of Russians. In fast food kitchens, of course, no one peels potatoes. It is delivered already cut into strips and frozen - in packages of two and a half kilograms. “They are brought mainly from Poland, as far as I know,” says our interlocutor.
Poland is truly the main supplier of raw materials for fries. Even McDonald's, which emphasizes that the lion's share of their products are made in Russia, as it turns out, buys bulba from its neighbors. (See "By the way").
DID NOT COME OUT OF THE GRADE
It turns out that foreign potatoes are so good that they are not even afraid of our sanctions. The fact is that this is not just raw material, but a semi-finished product. At first, in 2014, it was also banned, but after two weeks of the presidential decree on the food embargo, an amendment was made to the document. Like, if we ourselves cannot yet provide ourselves with the semi-finished products we need in production, then so be it, we’ll buy them from the Europeans. From a technological point of view, cooking fries is a complex process, in which there are as many as nine stages!
Root crops are selected four to six centimeters in size, with a small number of eyes. The eyes should lie shallow so as not to cut off a lot of pulp from the skin and reduce the amount of waste, the Association of Procurement Participants lists. - After all, on average, more than three kilograms of raw materials are spent on the production of a kilo of fries. So consider that a ton of fries is almost four tons of raw materials. Let's add to this 360 liters of cottonseed oil (this is what is used in fast food) and 120 kilos of salt. If you use potatoes for the dish, which grow in our dacha, fries in a cafe will cost more than the burgers with which they are usually taken.
SHOULD I BE TAKEN ALIVE OR TORIED IN FLAKES?
Is it really possible that no one in all of Russia can raise these ill-fated “Innovator” and “Santana”?
We can grow anything,” sighs Vladimir Molyanov, Chairman of the Union of Potato Growers of the Samara Region. - It’s still not profitable to process varieties of potatoes for french fries. There are currently five small factories in the country that do this. Frankly speaking, their profits are small. In addition, restaurants and cafes need food all year round, and in order to produce a fresh harvest 365 days a year, you must first prepare enough raw materials and fill the storage facilities.
There are peculiarities in watering and storing these potatoes. And most importantly, there are not so many seeds in our country, because the varieties are imported,” explains Executive Director Potato Union of the Russian Federation Alexey Krasilnikov.
One hassle, in short, with these potatoes. Instead of raw materials for fries, Russian farmers have adapted to processing tubers into another semi-finished product - potato flakes. They are used to make purees or pancakes.
We have succeeded in this industry; we also work for export. I believe that someday Russia will not only feed itself with fries, but will also sell potato straws abroad,” says Andrey Samoshin, head of the Maxim Gorky farm in the Tula region. - But farmers need to create conditions for this.
Samoshin has reasons to say so. At the beginning of 2018, a large plant for the production of semi-finished products will open in the Lipetsk region. Local farmers have already planted tubers of the required varieties (see Expert opinion).
QUESTION FROM THE EDGE
Do we have varieties for overseas dishes?
Both “Innovator” and “Santana” are overseas tubers, even if you decide to grow them on domestic soil, the seeds will still have to be brought from overseas. A large program to support domestic producers for 2017-2025 is designed to change the situation. The country's budget has already reserved 12 billion rubles for breeders who will develop new varieties of potatoes that can compete with imported ones.
But experts warn that you should not expect instant results.
One variety takes seven to ten years. So earlier it was necessary to think that the time would come when we would begin to compete fiercely with imported varieties,” said Alexey Meleshin, Deputy Director of the All-Russian Research Institute of Potato Farming named after A.G. Lorch. - And now we are behind in all respects. Not a single Russian potato variety is included in the regulatory lists of foreign producers, but we have plenty of overseas ones.
HEALTHY TALK
“French fries are not as harmful as their “surroundings”
Nutritionist Natalya Ankarova believes that fried potato strips will not harm the body much. The main thing is to prepare it correctly:
In public catering, the oil in which fries are fried is heated a dozen times. And this is if they change it there on time. A serving of French fries contains carcinogens and trans fats, which does not make a person healthier. Excess salt threatens urolithiasis. The sauces served with this dish are rich in preservatives and sugar. All these harmful components can be avoided if you cook potatoes at home - with a minimum amount of oil and without store-bought sauces. You can fry fries at home without oil. Just use egg whites instead. Dip potato cubes in them and place in an oven preheated to 220 degrees.
EXPERT OPINION
Alexander Lebedev, entrepreneur:
McDonald's buys all its potatoes from Poland. This is a really complex and expensive production - specifically for the production of frozen French fries. There are such factories in Poland, but we don’t. More precisely, it wasn’t. In December, production will be launched in Lipetsk, the production volume there will be, according to forecasts, from 75 thousand tons. This plant costs 100 million euros. The investors are Belaya Dacha and the American Lamb Weston. This is import substitution. McDonald's has already agreed that it will buy potatoes there.
BY THE WAY
“The potato suppliers today are the Polish companies McCain and Farm Frits - partners from a country with a long tradition of growing potatoes. The process must take place under certain conditions, which domestic suppliers cannot perform (apparently, not yet. - Ed.). For example, potatoes must be of a certain length, straws must be of a certain thickness, an irrigation system is required, tubers cannot be sown in the same field every year,” explains the official website of McDonald’s in Russia. Let us recall that at the beginning of 2016, the president of McDonald's in Russia, Khamzat Khasbulatov, said that the company plans to completely switch to purchasing products in Russia. And for the most part that's what happened. Beef and pork cutlets for them are made by the MARR Russia enterprise. Chicken products are supplied by Cargill (Tula region) and Miratorg (Russia). Sandwich buns, pies and roll cakes are made by the Moscow bakery East Bolt Rus. The cheese is supplied by the Hochland company (Russia), the vegetables are supplied by Belaya Dacha. Now, it turns out, it’s time for the potatoes.
