Hot autumn products. Seasonal factor in trade: how to effectively sell seasonal goods. Smart door mat

What is the “Locust Strategy” and “Assortment Adjustment”? How does seasonality affect retail sales and how can you maximize revenue during this period? Find answers to these questions in our next article.

Seasonal factor in trade

All companies have different business strategies, but it is not uncommon for stores when sales are affected by seasonal factors.

At different times of the year the demand for certain goods drops to zero, and then novice entrepreneurs begin to get nervous, but experienced retailers are no longer surprised by this seasonal factor in trade.

Some stores rely specifically on the high season: for example, a company selling fireworks just a few weeks before and after the New Year can make revenue comparable to a year of operation of the trade enterprise.

At the peak of consumer activity for seasonal goods, businessmen receive “extra profits.” Other stores are trying to sell goods in accordance with the season or switch to other types of activities.

A decrease in demand for goods under the influence of seasonal factors is noted by almost 90% of stores of various types.

“Seasonality” in marketing refers to an economic process that is directly related to the changing seasons, as well as holidays, weather factors, purchasing habits and consumer stereotypes.

Marketers distinguish three main types of “seasonality”:

• “hard” seasonality - directly related to certain events, activities, dates, and after their occurrence, the product loses its relevance.
  For example, this is Easter, when the population buys Easter cakes and chicken eggs V large quantities, or Valentine's Day, when valentines are popular, Stuffed Toys, image of hearts, etc.;
• “moderate” seasonality – does not cause significant damage to the business, since the decline in demand within such seasonality is no more than 20%, and the enterprise will remain “afloat”.
  But in any case, it is correct to take moderate seasonality into account when annual accounting planning of a store’s activities;
• “bright” seasonality is the most common type of seasonality among stores. The decline in demand during such “bright” seasonality can be up to 40%.
  In this case, it is necessary to take measures to increase sales during the off-season so that the store remains afloat and does not go bankrupt.

During the season, it is important to serve customers quickly and without errors; the program for automating the work of a Business.Ru store will help you with this. Thanks to it, you can sell both according to availability and place goods to order. Automatically calculate sales prices, set individual discounts and markups on products.

How to manage sales in a seasonal business. Video

Selling seasonal goods: how to support sales during the off-season

Diversifying activities

One of the most effective ways to support sales of goods in the off-season - this is a reorientation of business, sales markets, expansion of the product range in order to obtain economic benefits.

To survive in the harsh conditions of the economic crisis, a trading company today needs to sell goods in several different directions, in other words, the business needs to be diversified.

But in order for business diversification to make any sense, an entrepreneur must initial stage must assess all risks, set clear goals and determine the resources that are planned to be attracted. A good example diversification are shops that sell Christmas trees in winter, seedlings in spring, and flowers in summer.

Keep in mind that seasonal products may be out of demand. This risk especially concerns food products that will expire if they are not purchased on time.

Notify customers about a seasonal sale through the built-in email client. This service is available in the Business.Ru store automation program. The system will tell you the results of the mailing - the number of letters sent, the percentage of letters delivered and read.

We launch “new items” for sale

If you are faced with a seasonal decline in demand for the products sold in your store, it is a good idea to take care of introducing new products or unusual seasonal offers in advance.

The most the best months For this purpose, July and January are considered - they are the most “dead” in winter and summer seasons, no special events or events are happening, which means your new bright product or product will attract more attention from buyers.

It is during these months that you can try to interest buyers with discounts or gifts, drawing their attention to the fact that the sale of a unique new product begins, accompanied by pleasant bonuses. By “promoting” new items in this way, it will be possible to even slightly inflate their prices.

We are holding sales

It is also widespread among enterprises retail a way to sell goods during the off-season period. Many retailers believe that it is better to sell all goods that are “dead weight” in warehouses during the off-season, and put them into circulation even at a slightly reduced price.

Bright signs: “Sale of seasonal goods!” will attract the attention of buyers and it will be possible to sell snow shovels in a non-food store in the summer, and swimsuits in a clothing store at attractive prices in the winter.

We adjust the range of products

Another quite profitable way to stimulate demand for goods during the off-season is to adjust the assortment. To do this, the company must “adjust” its product range to each season.

For example, for an enterprise Catering this is the introduction of “warming” drinks and dishes into winter period, or vice versa, the sale of cooling drinks, okroshka and jellied meat during the hot winter months.

That is, a trading enterprise should not focus on selling “illiquid” goods during the off-season; it should devote all its efforts to selling “hot” products. It is through its sale during the off-season that the store will be able to stay afloat.

As long as money exists, or objects that can replace it, trade exists. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, and household appliances. The desire to get something new brings people to the market, where, after studying a wide range of products, they choose exactly what is needed in a particular situation.

A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the transaction is mutually beneficial and satisfies the interests of both persons, but in fact, the entrepreneur involved in the market finds himself in a more advantageous situation, since he was lucky enough to overtake his competitors and get this buyer. The latter is important in maintaining trading business. Lack of buyers makes it unprofitable and leads to closure point of sale, which is what many novice businessmen fear most.

Trade has been and remains the most profitable business from the point of view of quickly making a profit.

Main trade rule– creating your own extensive customer base, as well as selling in-demand goods. With skillful goal setting, the presence of a small initial capital and strong confidence in your own luck, trading specific goods can become the main source of income and provide a 100% return. For example, as the owner of a retail outlet on the market that sells household chemicals, you can earn a solid income without worrying about damage to the goods and a decrease in their value. There is always a demand for goods such as potatoes, onions, peppers and other vegetables. People need clothes and shoes constantly and at any time of the year. Selling baked goods, not a single entrepreneur has ever lost money.

The only thing about worth remembering for a beginner businessman:

• trade can be profitable only when the number of competitors is minimized;
• everything depends on the buyers;
• The investment will definitely pay off, so in an effort to save money, you should not overstep the boundaries.

The ideal option is a family trading contract, in which all family members take part. In this case, the costs for the loader, the seller and even the accountant are reduced to a minimum, which allows you to save significant amounts on this item of expenditure, going to the family budget.

Features of organizing a retail outlet on the market

Having not yet decided on the product, but having an idea of ​​what type it will be, you should start search for a place under a retail outlet. The most advantageous places are considered to be places with a greater traffic of people - entrance, exit, first rows adjacent to them. Naturally, they are all occupied or rented out at inflated prices. Most often, newcomers are offered remote boutiques and pavilions, the rent for which is as low as the possible profit from sales from this location. In no case should you agree to this option; it is better to take a more expensive one, but near places with large crowds of people.

Having decided to organize a retail outlet, you should decide on form of doing business. The easiest way is to register as a s. Registration in this capacity will not cost more than 1000 rubles, which is important at the initial stage.

To rent a place to sell goods, you must receive new status, since this will greatly simplify relations with the market administration and future suppliers.

If you have not yet registered an organization, then easiest way do this using online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue, which will completely replace an accountant in your company and save a lot money and time. All reporting is generated automatically and signed electronic signature and is sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Selecting a product to sell

Trading always begins with the choice of goods to be offered for sale. The type, shape and name of the product occupy an important place in receipt. If possible, you should trade inexpensive but exclusive goods that are highly competitive and in demand among consumers.

Before looking for a supplier, you need to devote several hours to studying the product range located nearby commercial premises competitors' boutiques. Having spent very little time, a novice entrepreneur will be able to avoid mistakes and purchase exactly the product that is lacking in this market segment.

So, if in a neighboring pavilion they sell cleaning products for furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to stock various kitchen utensils and bath items in your own outlet: towels, dishes, shelves and plastic cabinets, mops and the like. If we're talking about about the sale of T-shirts and sweaters, then you should bring trousers, skirts and jeans to your own retail outlet. In addition, the choice of products may depend on the time of year and demand for it.

For example, in the winter season, boots and outerwear, in summer – dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. Last spring-autumn season, sneakers were in great demand. This spring, the demand for them fell; buyers prefer shoes with wide heels or platforms.

Assortment analysis depending on location

Small city

In terms of trade, small cities have their advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes you think about carefully choosing the location of a retail outlet. On the other hand, it is possible to bring quite ordinary goods to a small town and sell them at high prices, due to the lack of competitors.

To this kind goods may include:

• inexpensive but fashionable clothes and shoes this season;
• household chemicals from foreign manufacturers;
• confectionery;
• alcohol.

The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start selling buns, bread, sweets and consumer goods, which people will not specifically go to the supermarket for, but will willingly buy when they go down to the entrance. Near gas stations you can sell spare parts for cars, oils, cigarettes and alcoholic drinks.

Big City

Large cities provide a lot of opportunities to choose the location of the market where you plan to open a retail outlet.

So, if you plan to sell clothes, shoes, or sports equipment, you should rent space at a clothing market. If trade is related to household chemicals, vegetables and fruits, you need to rent a trade kiosk at the food market. In addition, there are also construction and mixed markets. Do not forget about the high popularity wholesale markets, where goods can be sold not by grams, but by tens of kilograms at a time.

When planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near a university or school. Students and schoolgirls will become regular customers and bring in a good income.

Village

When planning to open a retail outlet at a market in a village, you should carefully study the contingent of local residents. The goods for filling the counter should be selected depending on the needs of customers, bearing in mind that most of the village residents are elderly people who do not need branded clothing and the latest modern technology.

Most Popular The village uses such goods as:

• bread;
• flour;
• sunflower oil;
• salt;
• matches;
• sugar;
• sweet water;
• ice cream.

It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, underpants, and work gloves. Such goods always find their buyer; they are not perishable, so the benefits from their sale are obvious. Don't forget about alcoholic drinks too.

Center or outskirts

If we are talking about a retail outlet downtown, then you should understand that people go to the center for a specific purpose: to take a walk, go to the theater, cafe, meet friends. In the city center you can open a retail outlet with flowers, clothes and shoes, or a grocery store with an assortment of alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.

Nobody buys quality clothes and shoes on the outskirts, trade in chemicals, construction materials and small equipment will also not be successful. The purchase of significant goods is always deliberate; the buyer wants to have a choice and therefore goes to the city center for shopping. On the outskirts it is allowed to open only a grocery store with a small cafe where you can order coffee, tea, breakfast or dinner.

Embankment and other recreation areas

When planning to open a retail outlet on the embankment, in parks, at bus and railway stations, near a parking lot and the like, you should understand that despite the large crowd of people, selling large and expensive goods will not be profitable.

Ideal products are considered:

• seeds;
• ice cream;
• hod-dogs;
• coffee Tea;
• hamburgers;
• pies;
• sweet and sparkling water;
• alcohol;
• napkins.

Analysis of the assortment depending on the area

Food

Planning to open your own retail outlet at the food market, you should understand that you should not expect large incomes at first. On average, no more than 6 thousand rubles are collected per day from one food outlet.

The assortment should be selected based on the information above; personal preferences should not interfere with the desire to earn money. It is most profitable to trade potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. It is no less profitable to trade meat. In the latter case, the business can become virtually waste-free.

Non-food

The non-food sector of trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, and electrical appliances. You should choose high-quality, but not expensive goods, the markup on which will not make the buyer want to pass by.

Construction

Selling construction products requires not only studying the market in order to find a free market, but also having certain knowledge in the construction field. Not all buyers can clearly explain what thickness of timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the product supplier does not know this, the business will not work out from the very beginning.

Selection of products sold depending on the season

When trying to get the most benefit from trade, you should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.

In spring you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In the fall you can organize wholesale trade sweet peppers, eggplants and cabbage.

The same goes for clothes and shoes. The assortment of a retail outlet must change with the changing seasons, otherwise the entrepreneur will not benefit from the business he has started.

Typical mistakes of novice entrepreneurs in the field of trading on market squares

You should not count on the fact that by purchasing goods on the cheap, renting a retail outlet and finding several buyers, you can build a real business that you can pass on to your own children.

Many entrepreneurs stay afloat for only a few years, or even months, after which they close down, having come to the erroneous conclusion that such a business is unprofitable.

In reality, such problems arise due to numerous mistakes made during the trading process, here are some of them:

The listed reasons are far from the only ones, but in most cases they have a negative impact on the trading business.

The impact of the crisis on trading on the market

Successful trade largely depends on the purchasing power of citizens.

During crisis years, buyers have less money, and accordingly, they go to the market less often, which leads to a decrease in the number of sales and the closure of many retail outlets.

In crisis years the most profitable way to trade products and basic necessities. Clothes, shoes and small items Appliances are in less demand, as are interior items. A crisis is detrimental to trade, but having extensive experience in this area, you can adapt to it.

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending products in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased products worldwide;
4. which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag . Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary products;
• everyday tools;
• household chemicals;
• clothing and shoes;
• childen's goods;
• other daily use products.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

1. Focus on your interest and think about what is closest to your heart.
2. Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at this problem in more detail another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

1. Currently, Internet coverage in Russia is about 74%, with constant growth observed;
2. the share of users in the older age group is also increasing;
3. The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users have accessed the Internet at least once since mobile device– a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

1. the most popular and popular products in online stores;
2. the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

1. Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Online gifts and toys.
6. Licensed software.
7. Clothes and shoes.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
9. Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

• effortless weight loss belt;
• exercise machines that pump up muscles without your participation;
• all kinds of water, light, fuel, etc. savers;
• creams to enlarge something;
• copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

1. Black Mask mask for blackheads and acne.
2. Solar Powered PowerBank.
3. Army wrist watch Amst.
4. AB Gymnic belt.
5. MAC corrector.
6. Waist Trainer Corset.
7. Mangosteen – slimming syrup.
8. Klev activator FishHungry.
9. Hair spray Ultra Hair System.
10. Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

• personal belongings;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

Identify a sales leader Chinese market It’s difficult, because everything can be bought there and in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other stuff. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have high demand and maximum markup. High-margin products provide good profits. Margin is the profit made from the difference between the purchase price and the selling price. So, what goods are profitable to trade at retail? How to open profitable business?

Markup on sales product

Profitable sales will not only help keep the company afloat, but will also bring good income. To make a profit, each seller must compile a list of the most in-demand and popular products, which are characterized by maximum demand and high markups. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on a product set by an entrepreneur can vary and be very high. Such markups are established due to the fact that there is no maximum threshold and no one controls them. But here you need to clearly understand that the product will not be bought at an inflated price. Typically, the standard markup for a product is set at around 40-50%, but there are products for which the margin can be about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have what margin, you first need to familiarize yourself with its types. By margin, products are of three types:

1. Low-margin goods. They are in great demand among consumers, but they can be purchased at any store. There is a markup of 10-20% on them. You can earn income from such a sale not due to large markups, but due to high turnover. Products of this type include personal hygiene products, baby food, detergents. The actual cost of this type of product is very low.
2. Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, building materials, household appliances, etc.
3. High-margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on a product, it is necessary to take into account the cost price, salaries of sellers, advertising costs, rental costs, take into account excess profits and set a minimum price.

Choosing a suitable niche

To sell effectively, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
2. To get a good income, the cost of the product should be small and the selling price should be high.
3. It is imperative to study the level of demand; this will allow you to find profitable high-margin products.
4. You should focus on those products that will lead regular customers.
5. You should pay attention to the seasonality and location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products that are in high demand and high-margin goods, or they settle on something that will always be in demand. For example, today watches that synchronize with mobile phone, or fitness bracelets. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the correct choice of niche and accurate miscalculations.

What goods are profitable to trade at retail?

Since a new entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your enterprise to high level arrived.

Today trade is very developed. Shops or markets with a large selection open on every corner, where you can find goods for every taste. There is no need to exclude market trading from your list, since the market is the place where there is a lot of traffic, especially on holidays or weekends. There is an active sale of inexpensive goods here, since expensive products are simply not in demand.

A store is different from a market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable premises. Typically, stores have low traffic, but targeted customers generate income. Here you can sell goods of different price categories. When opening a store, it is necessary to determine the expected demand and need for goods from residents of the area. You need to offer exactly the product that is not available in this district.

The choice of retail product for a business depends on certain factors. But experts believe that when making the right choice food outlets are the most popular goods and a win-win business. Income from the sale of products will be available at any time of the year. Cons are short term sales and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in great demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as related products.

A win-win retail option is shoes and apparel. But here you need to take into account the financial abilities of clients and the relevance of this product(fashion). In residential areas, sales will be low, but customers will become regulars. In large shopping centers it's the other way around. Here you can sell branded items at a large premium.

Don't forget about stationery. If you choose the right outlet, this business can bring good profits. Shops should be opened near educational institutions or offices. This niche is relevant and has no seasonality. The store can also offer additional services in the form of a photocopier, printing documents or photographs, etc.

Another retail option is flowers. Today they are usually given as gifts with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, you should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to run your business on the Internet. An online store does not require premises or staff. This helps save money on rent, on employee salaries, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be conducted throughout the country, sending goods by mail.

Which high-margin products for online trading should you choose? Nowadays there are many online platforms that offer great product range. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment begins with clothing and ends with precious jewelry. In order for an online business to bring in good money, you need to wisely choose a special niche and group of trading items.

You can sell everything in an online store, but first you need to choose 2-3 categories. If the products sell, then over time you can expand your range.

The most popular products in the online store

Having studied the market and demand in the Russian Federation, experts compiled a list of the most popular goods V Global network. This will help you make your choice in a particular area at the initial stage. List of popular products:

• flowers, souvenirs, gifts;
• toys and goods for children;
• auto parts;
• clothes, bags, shoes;
• special equipment for sports and tourism, sportswear;
• Home Appliances;
• computers and their components;
• materials for construction and repair;
• household chemicals and personal care products;
• mobile phones and accessories;
• alcohol and food;
• medicines;
• animal products;
• jewelry, watches and costume jewelry.

When choosing an assortment, you need to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store in small town It is necessary to take into account that the population here has a lower income than in the metropolis. In small towns the population is smaller, and the needs here are completely different. It should be taken into account that expensive goods will not be in demand. Customers will look for inexpensive but average quality products. Examples of goods for trade in a small town:

• inexpensive shoes and clothing;
• food products (except delicacies);
• used goods;
• cheap alcohol and cigarettes;
• auto parts;
• medications for low prices.

These categories of goods will be in great demand in a small city. By creating an online business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain your reputation.

High-margin goods from China

How to choose the right product which will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you should also choose products that do not spoil. This will save money on shipping. For implementation you can use social media, one-page sites and online stores.

When choosing a product to sell, you need to think about what you can make a high markup on, what can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable hats, slippers, raincoats. They cost pennies and don’t take up much space, but they can bring good profits.

Purchasing goods during a crisis should be well thought out. At this moment, offering consumers cheap analogue goods from China can generate good income. Even if the quality is lower, the low price will be a pleasant bonus. Here it is important to find an assortment with a low price but good quality.

When searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new sought-after niches. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are many popular Chinese websites where you can purchase goods. They sell retail and wholesale. Main sites:

1. GearBest - this site has Russian support. This is usually where the newest products appear.
2. AliExpress - this site is also available in Russian, presented great amount goods, including at low prices.
3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the product category you are interested in and view the offers. You can turn on a filter to show only products that cost less than $1, or products that may free shipping. Convenient little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (spinners are popular now, a few months ago everyone was buying My Bottle water bottles, and a couple of years ago talking hamster toys “got off”).

All that remains is to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should be in demand in any case. The main thing is to find your niche, and then everything will go according to the proven scheme.

The most popular products in the Russian Federation for 2017

Today, during the economic crisis, newbies in business have many questions. What are the in-demand products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Products with average quality and low prices are now popular. The rating of high-margin goods for 2017 is presented by the following product groups:

1. Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
2. Mobile phones and additional gadgets (power bank, original headphones).
3. Appliances.
4. Green teas. This business doesn't require much starting capital, but is in great demand among consumers who lead a healthy lifestyle.
5. Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
6. LED bulbs. Every year the demand for such lamps is growing. They are economical and last a long time.
7. Books. Nowadays, many people prefer to read electronic literature, but printed publications also find their category of consumers. It is very convenient to buy books through online stores, since it is much cheaper there and you can read the annotation of the book you like.
8. Clothes and shoes.
9. Gift items and toys for children.
10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style in a moment of crisis and significant competition, to radically change direction.

We all know that the best time to buy things is out of season. For example, choose a fur coat in the summer, and sandals in the winter. But this rule applies not only to clothes! In the fall, for various reasons, several categories of goods become cheaper, so hurry up to buy and save.

Country goods

The harvest has been collected, the dachas are prepared for winter. So it's time to start shopping for next summer. Barbecues, swings, lawn mowers - all this is sold at a big discount. You don’t want to buy the same thing in the spring at 20-30% more expensive?

Sport equipment

Of course, we are not talking about skis, but about rollerblades, bicycles, and scooters. You can find discounts of up to 50% on similar seasonal items in October. The coolest models usually sell out at the beginning of summer, when cyclists dream of getting on wheels sooner. If you don’t need a “sophisticated” bicycle, then you can easily find a simple walking model.

And if you’re lucky with the Indian summer, you’ll also have time to go riding!

Air conditioning equipment

As you might guess, autumn - best time for the purchase and installation of an air conditioner. When everyone else reaches for heaters, you can save a few thousand and get ready for next summer. Hurry up to buy climate control equipment at low prices so that by summer you do not encounter inflated prices and a buying rush.

Plastic windows

The previous advice also applies to plastic windows. It is most profitable to install new double-glazed windows in autumn or winter - demand falls, and so do prices. Usually people tend to replace windows in the summer so that installation does not cause any inconvenience. But modern technologies allow you to quickly install double-glazed windows even in the cold season without compromising quality and durability.

If you need to replace windows or re-glue wallpaper, but don’t have any free money yet, you can always take out a loan from our microfinance organization.

Digital technology

Did the smartphone you've been eyeing go on sale at the beginning of the year? So now is the time to check prices. Lines of digital equipment are often updated, so stores are forced to regularly reduce prices on “outdated” models. A laptop can fall in price by 20% in a year, a smartphone by 10–15%. Also at the end of the holiday period you can usually find cameras at a good discount.

Seasonal products

You've probably noticed that vegetables, fruits and nuts are the cheapest in the fall. This is a reason to stock up on vitamins for the winter! The easiest way is to freeze vegetables and herbs - modern refrigerators perfectly preserve the taste properties of foods without turning them into ice. By the way, some vegetables can be stored on the loggia or in the garage.

What will become more expensive in the fall?

In addition to the obvious things, such as winter clothes and shoes, many other things also become more expensive in the fall. For example, furniture, large household appliances and televisions. This is explained simply: usually by the end of summer the period of repairs ends, and people begin to furnish their homes. In general, these products are recommended to be purchased after the New Year.

This fall, discounts on goods may be much greater than the interest on the loan. Therefore, if you find a good offer, and there are still a couple of weeks until payday, do not delay the purchase, but simply take the required amount from us!

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