How to open a women's clothing boutique from scratch. We are opening a clothing store. Drawing up a concept for a future store
In this article we will look at the question of how to open a clothing store, what is needed for this, an example of a business plan for opening it.
The profit of a clothing store - boutique - will directly depend on the type of product sold - “luxury” brand clothing, exclusive, economy class, etc. For example, the markup on luxury clothing will be up to 100%, and on items for the middle class of consumers – up to 200%. In any case, this type of business is quite profitable.
Boutique business is perhaps the most profitable both in Russia and in Europe and the USA. According to experts, the annual turnover of funds in this industry is incredibly high. All over the world, new shopping centers and stores are being built, selling everything from cheap Chinese consumer goods to expensive glamorous exclusives.
Business plan
We present to you for free ready-made example a business plan for opening a clothing store that will help you start your own business in the trade sector. With this example, you can estimate your future expenses and income when running a business.
Plan implementation scheme:
- registering an individual entrepreneur;
- choosing a supplier;
- rent (buy) premises;
- we hire staff;
- we sell the goods.
How to open a clothing store
So, let's look at information on how to open a clothing store from scratch, point by point.
Choosing a format
It is necessary to decide what format the boutique will have - mono-brand (sells products of only one brand) or multi-brand (respectively, several companies and brands).
The first case is preferable if you plan to work under a franchise or under an agreement directly with the manufacturer. Although such a clothing store is losing a certain segment of customers, nevertheless, by selling an already promoted brand, it has a chance to earn the favor of the buyer.
The multi-brand format is more dynamic and flexible. The owner himself chooses the range of goods and its price category. As a rule, such boutiques offer clothes for different budgets, which attracts visitors.
Franchise store
Franchise agreement
Buying a franchise is a common way to start your own business. Sales specialists believe that build own store Only an entrepreneur who already has experience in the fashion industry can create clothes from scratch. So, the franchise agreement - a good option, if you have not had the opportunity to try yourself in this field before.
When purchasing the rights to sell a well-promoted brand, an entrepreneur is 80% sure that his business will do well. Why 80% and not 100? Because a lot depends on the location of the clothing store and the specifics of the market (city, country). The system into which the new boutique is included has been working for a long time and brings profit to its owners, and these are certain guarantees.
In addition, along with the product, the entrepreneur receives recommendations on its implementation, personnel selection, and marketing policy.
How to choose a franchisor?
To do this you need to answer a number of questions:
- what is the price segment of the clothing boutique;
- profitability of the franchisor's store (sample finances);
- what are the advertising costs for this brand;
- who makes up the competitive environment of your clothing store;
- how unsold goods will be returned to the supplier;
- what is the franchisor's strategy and the degree of its penetration into our market.
The downside of a franchise is its cost. The price for a brand of a domestic manufacturer will cost about 50 thousand dollars. Brands from foreign manufacturers are two to three times more expensive.
Choosing a retail space
There are a number of recommendations on where it is more profitable to open your own clothing store from scratch. For example, experts advise not to save on the space of a boutique, because the number of sales directly depends on the square footage of the sales floor. In a small store, the buyer feels as if the choice of clothes is too small.
One of optimal options clothing store locations are shopping centers focused on the sale of clothing. It is believed that, despite competition, the level of sales in trading floors is higher than in stand-alone stores.
When choosing a location for a clothing store, the following are taken into account:
- image of the outlet;
- competition in your market segment;
- intensity of pedestrian flows near the store;
- the level of financial and economic development of the region;
- availability of other outlets, cafes, bio-toilets, parking in the neighborhood.
Trade inventory
To organize a clothing store, you will need the following equipment: racks, shelves, a counter, several mannequins, a cash register, hangers, a fitting room, mirrors. Furniture elements and their price will depend on the style of the boutique's interior.
Store design
Image influences the flow of visitors. In branded clothing stores, the concept of appearance is developed by design and marketing specialists. But even if you do not claim a unique design for your store, you will still have to do repairs and prepare the premises for work.
Product suppliers
As a rule, owners of multi-brand boutiques purchase from distributors of certain brands or travel to buy goods abroad (Turkey, Bulgaria, China, Europe, America). Having decided on the assortment, you need to choose the best supplier, taking into account the ratio of quality and price.
Working staff
Personnel play a significant role in trade. A fashion store is no exception. Selecting good sales consultants is another component of successful work. In addition to external data and the ability to communicate with a client, an employee must understand fashion, have a sense of style, and be able to choose what suits the client.
The number of sellers depends on the size of the clothing store and the assortment sold. Most often, a salesperson's salary is piecework: a fixed rate plus a percentage of sales. The staff of a large store also includes a director, manager and accountant.
Advertising and Marketing
Business risks
Main risks when trading clothes:
- Unpredictability of fashion trends. The dynamics and variability of fashion can ruin a clothing store: today the product is popular and quoted, but tomorrow it is no longer there.
- Insufficient demand. To prevent this problem, it is important to work on creating the image of the outlet.
- Shortage or overstocking of goods. Newbies in business often face this problem. The fear of “half-empty shelves” results in excessive purchases, and as a result, the ruin of a clothing store.
Approximate costs
So, how much does it cost to open a business like this:
- Franchise – from 45-47 thousand dollars.
- Rent commercial premises– from 1.5 thousand dollars/month.
- Equipment for a clothing store – from 3.5 thousand dollars.
- Repair – from 5 thousand dollars.
- Advertising – $500-1000
- Purchase of the first batch of clothing – from 10 thousand dollars.
- Salary – from 3 thousand dollars/month.
- Totality initial costs to open a clothing store from scratch – from $70 thousand.
Business income
Trade margins can range from 50% to 200% or more.
In this situation, the payback will be from one and a half to two years.
One of the most popular ideas for women's business is opening your own clothing store. This type is attractive because it does not require special equipment or complex legal registration. It does not need highly qualified personnel and special knowledge. At the same time, the sale of clothing is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.
We lied somewhat when we said that opening a clothing store does not require any special knowledge. Mechanism retail you need to know, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trading factors. But the most important thing in this business is determining the concept of the store, choosing a sales mechanism and the price range of your product.
How to choose a store concept
In this case, the concept means, first of all, that you will sell clothing - the choice is great - children's, adult, women's, men's, underwear, sportswear, plus size clothing, hosiery, maternity clothing and other areas .
You also need to choose the price segment of your future store - from economy to premium. And it’s worth thinking about the type of store: multi-brand, stock, second-hand, boutique, franchise store.
The most promising areas in the clothing trade are children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow quickly and require large sizes of clothing, and women, despite financial adversity, always want to be beautiful and clothing is the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.
Own store or franchise store?
Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open your own store under your own brand or purchase a ready-made franchise.
Franchise store
The best and most affordable option for “newbies” - entrepreneurs without experience in this field. Franchise seller - franchisor- will be your guarantee of success. Since he is primarily interested in making sure that your store under his brand is successful and profitable. The financial stability and success of promoting the franchisor’s business in the market depends on this. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can significantly reduce all emerging risks in your store.
It is worth noting that the franchisor, usually at his own expense: helps you find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of market profitability, provides ready-made advertising materials and marketing strategies promotion, completely undertakes wholesale deliveries of goods to your store and much more.
This approach allows you to reduce the costs of opening a clothing store, since you save on developing the design layout of the store, advertising materials, and staff training. You also don't waste time searching for wholesale suppliers and shipping methods. The brand owner will provide you with Better conditions on delivery and guarantees uninterrupted supply of goods.
Of course, when opening a store as a franchise, there are also several disadvantages - if you work under a ready-made brand, you cannot deviate from its rules, you also obey general policy enterprises and cannot implement something of your own.
Start-up cost of this business- from 500 thousand rubles, payback period - up to 2 years.
Own store under your own brand
Suitable for an entrepreneur with experience, which he, for example, gained working as a franchise store. Since in this approach all the risks, all searches for goods, suppliers and methods of implementation fall entirely on the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, the payback period and profit differ markedly from a franchise store. And they differ in better side. So, the payback period takes up to 1 year. And the profit is significantly higher due to the fact that you can always change the purchased assortment and the methods of its delivery, which allows you to spend less on purchases.
The cost of “starting” this business is from 1 million rubles.
Business plan for opening a clothing store
To open a store, you will need permission from the SES and territorial property management. If you are renting space for a store, you do not need permission from the fire inspectorate; the landlord is responsible for this.
After choosing a room and receiving all the necessary permitting documents- if necessary, it is necessary to carry out cosmetic repairs to the premises. If you are opening an independent store with your own brand in the middle or premium price segment, then you need to think about the original design of the premises and development trademark. Since this is what will “sell” your product in the first place, since your the target audience She is quite selective and chooses primarily not with her wallet, but according to external perception.
If you decide to open a small store with everyday goods, then you will not need anything other than cosmetic repairs and a small sign.
While renovations are underway, it’s worth thinking about searching for suppliers of the selected product and brands, if you are not working under a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can launch advertising campaigns to promote your store.
Clothing store in relative figures
- Rent of space - from 15 to 100 thousand rubles,
- Repair, taking into account the design - from 50 to 500 thousand rubles,
- Advertising material and brand development - from 10 to 300 thousand rubles,
- Purchase and delivery of goods - 300 thousand rubles,
- Equipment, legal support - up to 300 thousand rubles,
- Salary fund - 150 thousand rubles.
In any case, no matter what choice you make - to open your own store under your own brand or a “franchise” - clothing trading is a very profitable endeavor where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is women's business However, men also find their fulfillment in this business.
One of the most popular areas in small business is the clothing trade. But many aspiring entrepreneurs cannot imagine how they can open and develop their own business in this area. The format of the outlet is not so important, be it a boutique, a women's, children's or workwear store, or a showroom. The problems and production nuances will be the same.
Business has undergone significant changes since the nineties. Previously, clothes were brought to Russia by shuttles and sold in special markets. Today, people buy clothes in specialized stores or shopping centers. Individual entrepreneurs no longer transport products, but purchase them from factories or suppliers.
Choosing a point format is an integral part of starting a business. Today there are more than enough of them. The most popular store options:
- Second hand.
- Stock.
- Multi-brand.
- Mono-brand.
- Franchise trader.
- Boutique.
Second hand
This establishment sells clothes that have previously been used by someone. In Europe and other countries there are companies that buy clothes from the population for little money. Then employees sort the items and send them to the chain stores.
The main criterion for clothes that end up in second-hand stores is the degree of wear and tear. The price for which the product will be sold will depend on this.
The markup in such stores may be around at 200-250 percent. You don't need a lot of start-up capital to open it. Organizing such a business is relatively simple, and the demand for such establishments among the population is quite high.
Stock
Stock stores specialize in items that were not sold out in previous seasons. You can also find branded clothing that is in surplus.
The markup at such points is usually does not exceed 90-100 percent, so this is where you can buy quality items at low prices.
Multi-brand
Multi-brand establishments are aimed at middle and high-class buyers. They feature products from leading designers. This store sells clothing from several brands, thereby providing customers with a wide choice.
When opening, you need to take into account that there will be many competitors. When organizing the trading process, you need to hire qualified sellers, and also pay special attention to merchandising.
Mono-brand
As a rule, only one brand is represented here. Such establishments are aimed at middle and high class buyers. Buyers are usually included in a narrow circle of clients of a retail outlet. The store presents high requirements to the staff, since it is necessary to maintain long-term relationships with customers.
By franchise
A store opened in this way can become... profitable project, and a failure. On the one hand, trading through a franchise has the advantages of a popular advertised brand, help and support from the franchisor. On the other hand, it can become a disadvantageous business, since purchases and monthly deductions can be expensive.
To open such a business, you must have start-up capital. In addition, you need to carefully follow the instructions from your superiors. The essence is quite simple: you have capital, you are offered to run a business using a well-promoted brand. Your task is to divide the profits between the franchisor and yourself.
Usually you need to make some kind of down payment, the amount of which varies greatly from company to company. Next, you must pay monthly payments based on your total sales. Also, some franchises may charge advertising fees.
Boutique
A boutique is a small store, within 15-20 square meters. They mainly sell clothes from expensive brands.
The target audience is clients with average and high level prosperity. Opening such an establishment will be quite expensive, so it is necessary to look for an individual approach to almost every client. However, only qualified salespeople should be hired.
Directions of the establishment
Stores can also be divided into several areas:
- Men's clothing.
- Female.
- Children's.
Based on market analysis, we can confidently say that It's best to open a store women's clothing , since women pay increased attention to their wardrobe.
Step-by-step instructions for organizing such a business are presented in the following video:
Company registration
To sell clothes, you need (IP) or (LLC). To open a small store in a small or medium-sized city, registering as an individual entrepreneur is better suited. This will allow the businessman to save on taxes and other obligations.
You also need to purchase a cash register and register it. It is best to do this after you have rented the retail space.
Selecting a point location
The location of your store will determine the flow of customers and, accordingly, income. To choose optimal place, you can ask your friends where they prefer to buy things. You can also conduct a survey on social networks and determine where people like to go shopping the most.
There are several location options:
- Shopping and entertainment centers.
- Separate store.
If the store is located in mall then it has some advantages:
- There is a large flow of customers in the shopping center.
- The rent for retail space is not that high.
The disadvantage may be that best places the shopping center is already occupied. Renting other places can be an unprofitable solution, since the profit received depends on the location of the point. You should not rent a place that is located on the top floors, as there may be very few buyers there.
It is advisable to open a separate establishment only in a place where it will intersect with a large flow of customers. For example, you should not open a clothing store for young people in a residential area of the city.
The advantage of a free-standing point is that it is owned by the owner, and he is responsible for it.
Let's consider each option separately:
- It is best to open a second-hand store as a free-standing store with a small area.
- The stock version will also work great as a separate room.
- It is advisable to place a multi-brand in a shopping center, preferably on the 1st or 2nd floors.
- Mono-brand, as well as multi-brand, can be opened in a shopping center on the 1st or 2nd floor. It can also be located as a separate establishment.
- The decision on the location of the outlet selling clothing under a franchise will be decided by the franchisor, who will analyze the market and potential competitors.
- The boutique should be opened as a separate store. At the same time, you need to take care of its presentable appearance.
Necessary equipment
Before opening an establishment, you should take care of purchasing the necessary equipment.
For a clothing store you need to buy:
- mannequins on which the presented products will be hung;
- showcases and racks;
- fitting booths, hangers;
- cash machine;
- special scanners for credit cards.
Supplier search
After you have chosen the direction of the establishment, registered a company, rented premises, purchased equipment, you need to find suppliers. The supplier must first of all supply timely quality goods that can satisfy the tastes of visitors.
Finding suppliers will not be very difficult. Factories can become suppliers from Europe, America, China, and Russia. The main problem may be finding an original product that will set you apart from competing stores.
Note! To find an interesting product for your establishment, you can attend special clothing exhibitions and fashion shows.
If you want to work with a specific brand, then you need to contact the supplier for delivery. You can find contacts of such companies on the Internet or ask friends who are engaged in the same business and work with this brand.
Staff
Naturally, you will need to hire professional sales consultants. These employees will determine how often customers purchase products from your store. Revenue, in turn, will depend on this.
A qualified specialist must have a presentable appearance, confidently understand the product, and be able to find an individual approach to each client.
The point's revenue depends approximately 70 percent on the actions of salespeople, so it is important to select good specialists who already have experience in sales.
You can place recruitment advertisements in newspapers, television and radio. You can also provide information on the Internet or use the services of recruitment agencies.
In addition to salespeople, you need to hire accountant, cleaners, administrator, security guards.
Don't forget that employees need to be constantly motivated. This will improve the quality of their work and productivity. It is necessary to carry out certification activities once a year.
Also remember that salespeople will have to be trained if someone does not have the required work experience.
Costs, sources of financing
The costs will roughly look like this:
- Registration individual entrepreneur– 2,000 rubles.
- Obtaining permits – 10,000 rubles.
- Rent – 30,000 rubles.
- Design and decoration – 100,000 rubles.
- Purchase of goods – from 200,000 rubles.
- Advertising – from 20,000 rubles.
- Payment to employees – 180,000 rubles.
- Equipment – from 70,000 rubles.
Possible sources of funding:
- Loan for small business development.
- Private investor.
- Own or borrowed capital.
Advertising
You can advertise your location using television, radio, social networks. On the first day of sales you can give special cards regular customers, which will give a discount on goods.
On the first day you can also organize a competition with a drawing of various prizes. Don't forget about gifts for visitors during the holidays.
Possible profit
On average, a clothing store can pay for itself in 1-2 years. If the business organization has been properly structured, the products are of high quality, and an acceptable pricing policy has been developed, then the projected revenue can be reached within six months.
Remember that when opening such an establishment, it is necessary to constantly update the product range to maintain constant demand for your product.
The specifics of the store are such that the opening can be planned either based on the available space, or on the assortment you want to work with. I suggest you consider general principles choosing the territory and area of the store.
Clothes can be sold both in the Shopping Center and in a separate retail establishment. A shopping center is an excellent solution when opening a middle-class clothing store on an area of up to 150 m2. Good traffic will ensure stable revenue, and most problems with advertising and approvals will be resolved by the administration of the shopping center. This option is ideal for large cities.
A separate store is worth opening if you decide to work with an elite or, conversely, stock assortment. Such stores also pay off well in small towns and central regions.
Documents accompanying the product
When working with suppliers or purchasing on your own, do not forget to take care of the documents. Women's clothing is not a product subject to mandatory certification, but must have a GOST R declaration of conformity, which is issued by certification bodies.
When filling out a declaration of conformity to GOST R, you must provide a certain package of documents. For products manufactured in Russia:
- Regulatory documentation for certified products
- lease agreement for occupied space or other document certifying ownership
- quality certificates for materials used
For registration declarations for imported clothing The following documents are required:
- application for registration of a declaration of conformity GOST R
- copy of the contract
- company charter
- state registration certificate OGRN, TIN
- description of the product (composition, properties, appearance, scope, etc.)
- quality certificates of the country of origin
Necessary approvals
While documents for the goods are being prepared, you can take care of the documents for the store. To open a retail trade enterprise, approvals from Rospotrebnadzor and the Fire Department are required. If a store opens in a shopping center, then the administration of the center takes care of all these documents, but in a free-standing store the entrepreneur will have to take care of everything himself.
For Rospotrebnadzor it will be necessary to make a PLC (program production control for the implementation of laboratory research and testing of factors of the working environment and the labor process in the workplace). This program will spell out all the points on which you need to report to Rospotrebnadzor and the frequency of their implementation.
This usually includes all the necessary measurements for the store, compliance with sanitary standards, monitoring the maintenance of employee health records, and schedules for various briefings. The program is done once.
To obtain a conclusion from the Fire Inspectorate, it is necessary to equip the premises with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional unit of the State Fire Supervision. This usually includes an application for the issuance of a conclusion, a lease agreement, documents for an individual entrepreneur, a store BTI plan, and an agreement on installing an alarm system.
After the inspector leaves to familiarize himself with the facility, he may issue an order to eliminate the deficiencies found. But if most of the measures have been completed, then they are usually allowed to open a store according to letter of guarantee. Naturally, all claims will need to be eliminated over time.
You will also need to approve the storefront, conclude an agreement for garbage removal and landscaping. Somewhere they require landscaping around the store. All requirements can be found at the Administration of the district in which the store is located.
Equipment
Next you need to think about how you are going to present the product in trading floor. Wall-mounted clothing equipment is the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo; they allow you to perfectly display the product through different types of hangings.
It is advisable to purchase so-called island equipment and tables for displaying goods: they will allow you to create a direction for customers and beautifully present the goods. These are the basics of merchandising, the science of how a product can sell itself. It is advisable to install mannequins in the sales area that will demonstrate clothes “live.”
Fitting rooms should be comfortable and bright. Mirrors should be positioned so that when trying on you can see how the product looks from behind.
In addition to equipment for displaying clothes, you need a computer, a cashless payment terminal and a cash register registered with the tax office. However, when choosing UTII as the taxation system, an individual entrepreneur gets the opportunity to work without a cash register. Then you can limit yourself to purchasing a receipt printing machine or work using sales receipts.
Video
Staff
At the same time, we are recruiting personnel. The number of people working in a clothing store depends not on the area, but on the customer traffic.
significantly increases sales
In season, which occurs twice a year in the clothing trade (August-October and April-June), must be withdrawn large quantity person on a work shift. The rest of the time you can work with a minimum staff, strengthening the team on weekends.
Usually on an area of 100-150 sq. three or four salespeople and a cashier can handle it. In a smaller store, you can limit yourself to 2-3 people. It is necessary to think in advance about the requirements for personnel, the need for training and certification, since trade turnover will largely depend on the friendliness and competence of the sellers in the hall.
Today, more than 70% of the market is engaged in sales in various fields of activity. Sales is the simplest and effective method begin own business from scratch, because there is constant demand for a certain category of goods, there is no need to carry out serious planning and analysis.
When thinking about opening your own business, be sure to pay attention to the sales area, for example, sales of clothing, children's clothing, costume jewelry, haberdashery, or all the same only in combination.
We will talk about opening a clothing store in a shopping center.
For example, the markup on outerwear is 20-110% (this includes jackets, down jackets, coats, etc.), the markup on casual clothing is 50-270% (this includes sweaters, blouses, shirts, etc.) and the markup on underwear is 150-400%.
Of course, we should not forget about the markup for the brand, for the quality of the material, for the initial purchase cost, and accessibility for buyers.
When starting your sales activities, you should decide what category of people your products will be for, since not everyone will be able to buy a shirt for everyday wear for 7,000 rubles.
So, opening a small business begins with registering an individual entrepreneur or legal entity, and the latter is rare for this field of activity.
First steps to starting a business
Let’s assume that you decide to start selling casual clothing, the assortment of which consists of women’s blouses, T-shirts, jackets, men’s shirts, t-shirts, jumpers, and included wallets, bags, purses in the assortment, and also supplemented it with underwear.
Of course, the assortment can be anything, depending on your desire, but we are only looking at an example.
Stage 1: registration with the tax office.
Registration with the tax authority occurs within 5 days from the next day after submitting documents for registration of an individual entrepreneur. Moreover, before visiting government agency, you should pay the state duty at one of the banks and attach a receipt for its payment to the documentation.
Stage 2: registration with the Pension Fund of the Russian Federation.
With the pension fund you do not have to pay for registration; all that is required of you is to write an application for registration. If this is not done on time, you can easily receive a fine of 5 thousand rubles.
Stage 3: opening a current account (if necessary).
As a rule, a current account is needed to pay goods to suppliers. In order to find out whether you need it, check with your suppliers what payment system they are used to working with clients. Within 5 working days after opening the account, notify the tax office and Pension Fund, otherwise you will be required to pay a fine.
5 working days after submitting the documents, you receive a certificate of registration and become a full-fledged individual entrepreneur.
Supplier search
Currently, suppliers of goods are ordinary retailers and wholesalers rolled into one. As a rule, a discount on a product is achieved through volume purchasing. The average volume discount is 15-25%. Agree, not much to add to the amount of your own markup.
The search for suppliers is based on the choice between purchase price and quality. It is recommended to review up to ten options before choosing your supplier to purchase an item.
How to choose a place to sell clothes
No matter what anyone says, the most profitable place to sell clothes is a shopping center. The only condition when choosing a location is that the shopping center is well visited by people and it does not matter where it is located, on the outskirts or in the center.
Another question that arises when choosing a site for sale is the price. As a rule, landlords set their prices based on the cost per square meter. In addition, the price for electricity, heating and even a certain percentage for the corridor area is added to this cost.
The cost of 200-500 rubles per square meter characterizes outlet, located not in the city center, with low and medium traffic. The price per square, equal to 500-1500 rubles, refers to trading platforms in favorable locations for sale, the attendance of these centers is sufficient to implement your business.
All sites whose cost is over 1,500 rubles are considered luxury. These shopping centers are important not only in the city, but also in the surrounding area. As a rule, in such expensive shopping centers there are no cheap things and they are created for the “rich” segments of the population.
Staff
To carry out activities in a shopping center, you will not need either a cleaner or a security guard. It is recommended that you work in the clothing department yourself for the first time (at least 2-5 months). This way you can reduce the costs associated with wages and payment of contributions to the pension fund.
It will also be easier for you to grow your own business since you will be more motivated to succeed than a hired salesman.
If your retail area exceeds 50 square meters, then you are unlikely to be able to cope on your own. In such a situation, hiring an employee is mandatory, provided that one employee will work for every 50 meters of area. If your department is very busy, the number of salespeople should increase.
Financial side of the issue
According to our calculations, the minimum price for opening a clothing department is 72 thousand rubles. Next, we will justify it.
- Costs for opening an individual entrepreneur – 800 rubles;
- Costs for purchasing goods – from 40,000 rubles at a time;
- Equipment costs – from 15,000 rubles;
- Rent retail space– from 15,000 rubles/month.
- Other expenses – from 1,200 rubles.
These calculations were carried out for a city with a population of 30,000 people. To calculate the estimated costs for a city with a different population size, use a proportion and divide the result by two. For example, for a city with a population of 300,000 people, opening costs will be 360,000 rubles.
Of course, the formula is approximate and has no significance, however, it is excellent for approximately calculating costs.
