How to open a department selling women's hats. Business idea: sewing fashionable stocking caps at home with appliqués. Napkin holder
The owners of the city's first specialized chain of hat stores, Chapolet, found themselves on the verge of bankruptcy, which had several reasons. The story is typical for many small trading enterprises in the city, says Andrei Goryunov, one of the co-owners of the business and first deputy chairman of the St. Petersburg branch of OPORA RUSSIA.
Before launching a new one project - the Chapole network, the co-founders of Paloma LLC have been trading fur coats and sheepskin coats for 10 years. In 2006, entrepreneurs conducted a market analysis - there was not a single specialized chain of stores in the city that sold only hats.
"Only a few worked dots - the niche was almost free. While hats and caps good quality there are quite a few companies producing in Russia," says Andrey Goryunov. By the end of 2011, the company opened almost 10 stores and was looking at the regions back in 2008. Now two stores have been sold, and the rest had to be closed. The Paloma company, which has worked in the market for 16 years , is on the verge of bankruptcy.
According to entrepreneurs, There are several reasons that led to the collapse of the network. The first blow to business came from a sharp decline in purchasing power that occurred in mid-2008. According to Andrei Goryunov’s calculations, the drop in turnover from 2008 to 2011 amounted to 25-30%.
At the same time, against the backdrop of a decline revenue costs of business grew. For example, average salaries for sellers from 2009 to 2011 increased from 15 to 22 thousand rubles. “There are not enough sellers in the city; no one will work for less money,” the company said. Plus, the growth of rental rates, which stopped in 2009, returned to its previous levels in mid-2010 - up to 10% per year.
Secondly, small business The increase in social contributions was significantly affected - against the backdrop of the crisis, the size of the salary fund increased by 20%, to 1 million 200 thousand per year. “To compensate for this growth, we had to immediately increase our turnover by about 2 million rubles, but we started buying less,” the company said.
The third problem was in terms of lending. Each point required an investment of 3-6 million rubles. It seemed like a long time for entrepreneurs to open stores one by one, waiting several years for each to pay off, so they applied for a loan. As Andrey Goryunov said, the company took out a loan for several tens of millions of rubles.
Maximum loan term did not exceed 2 years. “I just don’t understand why there aren’t long-term loans for small businesses, at least for 5 years? After all, banks should also be interested in the client’s survival,” Andrei Goryunov is indignant. He noted that in difficult times, loan rates also increased and conditions became even tougher.
Another difficulty was in the origin of the goods - "Chapolet" sold caps and hats only of Russian and Ukrainian production, making a maximum markup of 120%. As Andrey Goryunov calculated, the only way to survive in shopping centers is by making an even larger markup.
According to another participant market, production owner women's clothing under the Pompa brand of Nikolai Khokhryakov, the average markup in the city for light industrial products is 80-140%.
Inna Shubina ( [email protected])
What is the key to successful sales? Main secrets profitable business is a great idea and a quality product. Hats are a necessary wardrobe item that helps not only keep you warm, but also look stylish. The domestic manufacturer knows better what styles are in trend today and what the buyer needs. The collection takes into account all the wishes of customers, presents new items of the season, original and classic models, and the attractive price will be a pleasant bonus for budding entrepreneurs.
Hat - always relevant
The well-known headdress has a centuries-old history. For example, in ancient Egypt, wearing a hat was considered the privilege of noble people. And in Ancient Greece, such a wardrobe item was used by practical people who valued comfort and convenience. Initially, the hat was considered an exclusively male item of clothing, and women began to wear them much later, appreciating all its advantages. For your business to generate financial profit, it is profitable to buy hats in bulk from the manufacturer. And the point is not only the affordable cost of wholesale goods, but also the impeccable quality. Therefore, a conscientious and decent manufacturer vigilantly monitors the quality of the goods produced and the relevance of the styles.
Why is it profitable to organize a business selling hats?
The advantages of such cooperation are concentrated on “three pillars”:
- Saving. By purchasing goods from a domestic manufacturer, you not only rapidly move the economy forward, but also receive your own benefits. The absence of intermediaries, simple registration without unnecessary complications, the best price - all this helps to save money that can be invested in the development of your own business.
- Quality. The relevance of the models and the quality of the materials used are confirmed by certificates. Beautiful, fashionable, original hats are a product that is always in demand.
- Bonus programs. The manufacturer values and respects not only its customers, but also its partners. Interesting promotional offers, sales, and bonus programs are offered for wholesale buyers, which makes cooperation more profitable.
Buyers choose clothes carefully. Even in the cold season, you want to not only feel comfortable, but also look stylish. Statistics show that people change their hats with enviable regularity. When choosing a manufacturer, it is important to remember that reputation is something that money cannot buy.
"DavydovFox" is a company for sewing and wholesale of fur hats in Russia and the CIS countries. You can order on our website http://www.davidovfox.ru/! The range includes products of impeccable quality at affordable prices.
Are you doing what you love at home, but don’t yet know if you can make money from knitting? Or do you have a store on Esti, but sales are not going well? I think now is the time to get inspired by ideas that other sellers have already implemented.
Explanation of the article
In this article I have collected 100 ideas for knitting products. All of them are sold on Etsy and find their buyer (this is if you are interested in where you can sell knitted items self made through the Internet).
There are obvious items on the list, for example, clothing. But there are also a lot of completely unexpected ones. At least I myself was often surprised when I found this or that product on Etsy.
For each type of product, I wrote down the level of competition and the average cost of the product, which the website helped me determine. Competition, in this case, is the number of listings offered by an Etsy search for the search phrase found.
I would like to note that many products can be described with different phrases. And therefore the number of “competitors” will also change and differ from my figures.
The average cost of goods is affected by a large number of schemes/patterns that cost 3-5 dollars, and finished goods can be valued at several tens or even hundreds of dollars.
What is the difference between crochet and knit
There are two types of requests in the selection of products: crochet and knit. The first option is crocheting. The second is knitting. Both these and other products sell well on Etsy.
The selection most often shows the most popular knitting option for these products (based on the frequency of requests for the search phrase on Google).
How much can you earn selling knitted goods?
Let's look at a few successful Etsy shops and try to figure out how much they make from their knitted items.
VendulkaM is a store from the Czech Republic that sells knitted patterns/patterns. About 200 sales per month with an average price of goods of about 5.5 dollars. That's $1,100 a month.
BUBUCrochet is a store from Bulgaria. About 100 sales per month at an average price of about $20. In total, the store owner earns about $2,000 a month from knitting.
ReddApple is a store from Turkey. About 20-25 sales per month with an average price of goods of about $30 bring the store owner approximately $650-700 monthly.
Plexida is a store from Greece. About 20 sales per month. The goods are quite expensive, for example, $120, but there are also $40. If you imagine that the average price for a knitted item is about $60-70, then the profit per month is $1,200.
Already from the examples of these 4 stores, it is clear that with the help of Etsy you can earn large amounts of money by knitting at home (crochet and knitting), $500 per month or more. For Russia, for example, this is about 30,000 rubles. And for Ukraine – 13,000 hryvnia. And this is more than the average salary in most non-capital regions.
The main thing is to choose the direction of the goods. Let's see what they sell and how they make money on Etsy.
Don't have an Etsy store yet?
Start getting acquainted with this site by reading " reference book Etsy seller". Enter address Email- and within 30 seconds you will receive an introductory fragment of the book by email.
Cloth
1. Hats
Probably the most popular type of yarn products on Etsy.
Hats are sold in the most different options: women's, men's, children's, for babies, holiday, funny, with cartoon and movie characters.
Competition – 150,000 products. The average cost is $27.
2. Headbands
A small branch from the topic of hats. Competition for knitted headbands is much lower than for hats.
Competition – 25,000 products. The average cost is $17.
3. Gloves/mittens/mittens
Don’t think that mittens are worn only in cold countries, like Russia, Ukraine, etc.
Fingerless mittens/gloves are also very popular on Etsy.
Competition – 23,000 products. The average price is about 27 dollars.
4. Scarf
Scarves, like hats, are extremely popular on Etsy. In addition, scarves can be not only warm, but also decorative.
Competition – 100,000 products. The average cost is $40.
5. Snood
A scarf-tube or a scarf-collar - snood is not losing popularity.
Competition – 6,000 products. The average cost is $37.
6. Shawl
This knitted scarf can warm you up not only on winter evenings, but also in unpredictable summer weather.
Competition – 30,000 products. The average cost is $77.
7. Socks
Despite the fact that socks are both clothing and shoes, this accessory is worn by everyone - both big and small, both women and men.
Competition – 30,000 products. The average cost is $30.
8. Knee socks
But knee socks, compared to socks, are predominantly a female wardrobe attribute. Although in the modern world one cannot be so sure and exclude men from the number of owners of this item of clothing.
Competition – 2,000 products. The average cost is $45.
9. House slippers
House slippers can be an ideal gift for any occasion, don’t you agree?
Competition – 10,000 products. The average cost is $28.
10. Dresses
Competition – 45,000 products. The average cost is $125.
11. Wedding dresses
Competition – 2,500 products. The average cost is $270.
12. Pants
Did you know that leggings, leggings and pants can be not only knitted, but also knitted?
Competition – 15,500 products. The average cost is $37.
13. Swimwear/bikinis
Despite the fact that knitted swimsuits have proven themselves for a very long time, it is still not often possible to meet girls in this “outfit” on the beach.
Competition – 15,000 products. The average cost of a set is $50-60.
14. Sweatshirts
Competition – 22,000 products. The average cost is $60.
15. Skirts
Competition – 13,000 products. The average cost is $65.
16. Vests
Competition – 13,000 products. The average cost is $50.
17. Cardigan
Warm, large and cozy, a cardigan differs from a poncho in its design, although their purpose is approximately the same.
Competition – 40,000 products. The average cost is $125.
18. Poncho
Competition – 11,000 products. The average cost is $80.
19. Shorts
Knitted shorts can be both warm - for autumn or winter. And openwork - for the summer, crocheted, for example.
Competition – 18,000 products. The average cost is $37.
20. T-shirts
Competition – 8,000 products. The average cost is $37.
21. Crop tops
Competition – 5,000 products. The average cost is $32.
22. Underwear
No, no, not a swimsuit, but underwear.
Competition – 4,000 products. The average cost is $30.
23. Tunic
Option for the beach or for hot summer walks.
Competition – 9,000 products. The average cost is $75.
24. Booties
Competition – 14,000 products. The average cost is $18.
25. Diaper panties
I thought for a long time about what to call this type of product. Either a cover or clothes for diapers. In the end I settled on this option.
Competition – 3,000 products. The average cost is $23.
26. Kippah/yarmulke
Traditional Jewish men's headdress.
Competition – 300 products. The average cost is $22.
27. Collar
Competition – 10,000 products. The average cost is $22.
28. Boot tops
Roughly speaking, a cuff that is worn on the legs.
Competition – 4,500 products. The average cost is $18.
Accessories
29. Bags
Large and small, over the shoulder and purses.
Competition – 19,000 products. The average cost is $50.
30. Backpacks
Competition – 1,300 products. The average cost is $45.
31. Yoga Mat Bag
Considering that yoga accessories are now more popular than ever, I think a mat cover will be very popular.
Competition – 160 products. The average cost is $30.
32. Wallet
Competition – 7,500 products. The average cost is $15.
33. Jewelry (earrings, bracelets, necklaces)
Competition – 110,000 products. The average cost is $35.
34. Tie
Yes, yes, who would have thought that they even knit ties!
Competition – 9,000 products. The average cost is $20.
35. Bow tie
Competition – 2,500 products. The average cost is $13.
36. Belts
Competition – 3,000 products. The average cost is $20.
37.
Competition – 2,200 products. The average cost is $16.
Things for the home
38. Blankets
Competition – 30,000 products. The average cost is $96.
39. Blankets for child car seats/chairs
40. Carpets/rugs
Competition – 3,700 products. The average cost is $100.
41. Mug holders
Competition – 2,200 products. The average cost is $11.
42. Clothes for the teapot/teapot
Competition – 3,500 products. The average cost is $22.
43. Hot pads/potholders
Competition – 800 products. The average cost is $13.
44. Napkins/plate coasters
Competition – 350 products. The average cost is $22.
45. Cosmetic bags
Competition – 3,000 products. The average cost is $25.
46. Covers for chair legs
Competition – 60 products. The average cost is $13.
47. Ottomans
Competition – 800 products. The average cost is $95.
48. Pillowcases
Competition – 800 products. The average cost is $45.
49. Kitchen towels
Competition – 5,000 products. The average cost is $11.
50. Napkin holder
Competition – 200 products. The average cost is $13.
51. Afghan blankets
Competition – 9,500 products. The average cost is $90.
52. Curtains
Competition – 2,500 products. The average cost is $60.
53. Toilet cover
Competition – 200 products. The average cost is $16.
Decor
54. Paintings
Competition – 3,300 products. The average cost is $55.
55. Wall decor
Competition – 5,500 products. The average cost is $40.
56.
Competition – 6,000 products. The average cost is $16.
57. Garlands
Competition – 3,200 products. The average cost is $20.
58. Lamps
Competition – 800 products. The average cost is $40.
59. Mandalas
Competition – 3,000 products. The average cost is $35.
60. Portraits
Competition – 500 products. The average cost is $100.
61. Dream catchers
Competition – 3,000 products. The average cost is $40.
Miscellaneous
62. Hair clips
Competition – 6,300 products. The average cost is $10.
63. Soft toys
Competition – 96,000 products. The average cost is $22.
64. Rattles
Competition – 3,500 products. The average cost is $18.
65. Beard
Competition – 400 products. The average cost is $24.
66. Dolls
Competition – 31,000 products. The average cost is $28.
67. Clothes for dogs
Competition – 2,000 products. The average cost is $22.
68.
Competition – 360 products. The average cost is $20.
69.
Competition – 900 products. The average cost is $43.
70. Bookmarks
Competition – 2,600 products. The average cost is $7.
71. Mermaid tail
Competition – 700 products. The average cost is $43.
72.
Competition – 120 products. The average cost is $9.
73. Flowers
Competition – 96,000 products. The average cost is $25.
74. Bouquets
Competition – 1,500 products. The average cost is $35.
75. Letters
Competition – 600 products. The average cost is $12.
76. Names
Competition – 1,800 products. The average cost is $28.
77. Sun umbrella
Competition – 250 products. The average cost is $55.
78. Mobile for a baby cradle
Competition – 230 products. The average cost is $50.
Is it possible to start your own business with 10 thousand rubles in your pocket? You probably think not? If so, then you are wrong, this is more than real, learn more from the article on sewing stocking caps at home.
The essence of the business “on the caps”
No matter how difficult times are, people always have a need for food and clothing. If you can refuse expensive mink coats, then without a hat in the cold season it is simply impossible to imagine a comfortable existence outside a heated room.
It is logical that if you offer an interesting option, fashionable and attractive, and also affordable, such products will be in demand. A striking example of this is stocking caps with prints, made by hand. A combination of exclusive “hand made” solutions with a completely utilitarian approach.
Main the target audience- mostly young people, under 35 years old. As for social status, the line is blurred, since in such an accessory you can safely go, if not to work or to a meeting with a partner, then certainly to the gym or for a jog.
In addition, it is possible to expand production and produce more technologically complex hats. Photos are attached!
What is a stocking cap?
The “stocking cap” has another, no less telling, name, “sock cap.” She became a hit in youth fashion.
The “highlight” is the elongated elongated style, minimalism, that is, the complete absence of additional details. Typically one seam at the back.
Initially, only boys and men gave preference to such accessories, but over time, beautiful ladies also noticed the new product, transferring it to their wardrobe.
Among the main advantages, in addition to the affordable price, it should be noted the versatility, regardless of face shape, as well as the variability of combination with different clothes, not only sportswear.
Necessary equipment
To operate and implement a business idea, you don’t need a lot of equipment, at least for initial stages when everything is done at home. For convenience, we have compiled the information in a table format with the approximate cost of equipment:
Sewing materials
For sewing, you need knitwear on a cotton basis; for winter models, it can be brushed. It is inexpensive - about 300 Russian rubles/meter*. On average, one single-layer hat takes about 32 cm of fabric. From one cut with this length and a standard width of 145 cm, 2 sock hats are obtained.
For the first batch to create a mini-collection, you will need to create at least about 30 products so that the potential consumer has a choice. Therefore, 32*(30/2)=4 meters 80 cm, that is, approximately 1440 rubles. Then you can buy additional material. It is best to initially buy fabrics in different colors to offer more choice.
Plus, you should purchase threads of the appropriate thickness in the appropriate colors. 1 reel - about 30 rubles.
*Of course, the price may vary depending on the manufacturer, density and, in general, quality of the fabric.
Production technology
The technology is very simple:
That's all the manipulations; in the end, in half an hour, with some experience, you can make an attractive stocking cap.
Potential income
In order to understand how much you can earn without selling such a product, you should calculate the cost of 1 sock cap.
The average price of such a hat on the market is about 500 rubles; there are also more expensive models. Thus, the net benefit is almost sevenfold (based on 500/71.5). From one hat you get 428.5 rubles net. From one collection this is already 12,855 rubles.
Considering the enormous popularity of such a product, the prospects are enormous. To confirm your words, you just need to look at the statistics of search queries in Yandex:
The number of requests increases significantly with the onset of the seasons. With proper promotion or even word of mouth, you can make good money, especially if sewing is your favorite activity.
Although, it is worth noting that even those who cannot confidently call themselves a tailor can try themselves in such a field, because the level is primitive. The main thing is accuracy and a sincere desire to do business in stocking caps. Why not?
- 1C:Accounting
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- Youtube
A large number of interesting businesses in Russia arose after their founders were unable to find the thing or service they needed on the market. And then, rolling up their sleeves, they created these things or services themselves - not only for themselves, but also for others. One such company is Jumbi. At some point, Alexandra Semyonov from Izhevsk could not buy a scarf for her daughter - and decided to sew it herself. Now Jumbi, joined by many members of Alexandra's family, sews several thousand hats every month. Co-owners of Jumbi Alexandra Semyonov and Maxim Korzhenko told the portal site about how to compete with Finnish and Polish manufacturers in terms of price and quality.
Alexandra Semyonov, 30 years; Maxim Korzhenko, 31 year; Konstantin Semyonov, 39 years old - entrepreneurs from Izhevsk, co-owners of a company for sewing children's hats Jumbi. Alexandra graduated from Udmurt State University with a degree in ecology, at various times she worked as a manicurist and sales representative. Maxim graduated from Izhevsk State Technical University with a degree in enterprise economics; worked as an economist, then developed two own business– tourist and recruitment agency. Konstantin graduated from the College of Economics and Management and has extensive experience in sales and finance. Jumbi has more than 70 wholesale customers in Russia and Kazakhstan. Monthly turnover – 1.3 million rubles.
Business started with a scarf
Alexandra: The history of our brand began in 2010. My daughter Vlada was recently born and I wanted to buy her a scarf. But what was sold in stores was either of poor quality or unreasonably expensive. And I decided to sew a scarf myself. The scarf turned out just right, it’s not for nothing that my grandmother taught me to sew as a child. Some friends and acquaintances asked to sew a headdress for their children, then their friends and acquaintances asked for the same... In general, after some time the number of orders was already measured in dozens.
When my daughter was two years old, my son was born - and I started sewing hats for boys. And not only summer and demi-season, but also winter. There were more orders - and I realized that I could sew and earn more. Plus, I got my first big customer! And it was like this. My husband Kostya worked in trade and was well versed in sales and trends in this area. He said that he would agree with the management of the Izhevsk store “Sons and Daughters” that they would take my hats for sale. I didn't believe it. And he agreed!
The “sons and daughters” took ten summer hats, although they grumbled that the price was too high and it was unlikely that anyone would buy them. And a few hours later they called and said that they had sold everything and that they were ready to take more! That evening Kostya went for a walk with the children, and I sat down at the machine and sewed hats for our first wholesale client.
There were more orders, I couldn’t cope alone - and soon I hired a seamstress as an assistant. She, of course, relieved me somewhat of the workload, but it was still hard: two small children, a beloved husband, a business - everything needed to be given time, which was sorely lacking.
Once during a family event, I said that I was torn between family and business, that I was very tired. And then my brother Maxim, who had his own business, said that he was ready to enter the business and become my partner. He took charge of marketing and promotion as well as wholesale. I was left with the creation of models and production.
At that moment, our hats were sewn by several hired seamstresses using ordinary household machines. We tried to outsource to an atelier, but the experience was unsuccessful - we were not satisfied with the constant missed deadlines and unstable quality. It became clear that we needed to create our own sewing workshop.
Wholesale and Retail
Maksim: I joined Jumbi as a partner in 2014. The fall of the ruble and the skyrocketing rates of the dollar and euro at the end of 2014 played into the hands of many domestic producers. Including us. Retail began to look for an alternative to expensive European products. Perm entrepreneurs found out about us and placed an order for 80 thousand rubles, which was quite a considerable sum for us at that time. Then buyers from Yekaterinburg appeared - these Permians recommended us to them. Well, other cities started placing orders.
The business grew, and from time to time we even allowed ourselves to experiment. For example, in 2015 we released a collection of children's clothing, which, in addition to our branded hats, included jackets, sweaters and other wardrobe items. Moreover, in style and color scheme, all these things were combined with each other. But sales didn't come. At that moment we made a firm decision to do only what we do best. And the best thing we made were hats. Since then, this has been the main focus of our business.
Around the same time, we finally matured enough to create our own production workshop. The outsourcing studio continued to “delight” with surprises. The last straw was that by the important deadline we received only six hundred items instead of the thousand we ordered. This was no longer an option, especially since we were going to open our first serious retail outlet in Izhevsk.
In total, the Jumbi company has sewn more than 65 thousand hats for children
For retail sales At some point we came up with the “island” format - a display stand open on all sides. The original island design had to be reworked many times to meet height and size standards. Then of all shopping centers Izhevsk, with whom we spoke, only one responded. “Ostrovok” has proven its effectiveness – and now our retail outlets operate in this format.
The main feature of the first “island” was a play wall where a child can play. Not all children like having a hat pulled over their head; many begin to be capricious. The “island” distracted children from negative emotions interesting activity: the child is playing - the mother is trying on a hat for him.
Invented by mothers, made in Russia
Maksim: We produce children's hats and accessories for children up to 14 years old High Quality: if these are wool products, then 80% natural fabrics (merino wool) and 20% acrylic are used; if these are cotton hats, then 95% is cotton and 5% elastane. An admixture of synthetics is necessary to give the product practicality, to highlight the advantages of natural fabrics. We purchase fabrics both Russian and foreign - Turkey, Korea, UAE, Indonesia, China.
We work in the middle price segment. Sometimes our customers from Moscow and St. Petersburg ask us: “Why is it so cheap!? It can’t be merino wool!” This is a compliment for us - people understand that we can sell premium quality at an affordable price.
On average, Jumbi seamstresses sew 3,500-4,000 items per month; monthly turnover of the company is 1.3 million rubles
There are many competitors - Russian, Finnish manufacturers, Poland, Germany; at least 30 brands compete with us. When we opened, we focused on Finnish manufacturers (Reima, Kivat), as well as the premium brand Chobi. Now we are looking more broadly - from the mass market (Zara) to the luxury segment (Moncler, Woolrich, D&G, etc.).
Even in such a competitive market you can be successful:
- if you make a cool design;
- if you don't forget about practicality(for example, all our hats undergo quality control - they are crumpled, stretched, washed, then we look - if the test passes, then we leave it, if not, we modify it);
- if you use some tricks(for example, in the fall-winter 2017-18 collection we made helmets with removable masks that will protect from the wind, and this is also an excellent play element for a child);
- if you provide a reasonable price.
In this area it is difficult to reinvent the wheel; a hat is a hat in Africa, especially for children. Of course, every manufacturer strives to attract attention with something interesting - some with design, some with low price. There are some elements that are always relevant, for example natural fur on winter products. We take into account new trends and wishes of customers, but we have already developed our own style and our own vision of what a children's helmet or hat should be; for example, we love minimalism and try to find a middle ground.
Family business
Alexandra: We have a real one family business. Almost always, family events or just get-togethers develop into a production meeting. The main advantage, perhaps, is complete trust in partners. But there is also a minus - this is the impossibility of everyone going on vacation together; someone must always keep their finger on the pulse and control how things are going in the company.
We have a fairly clear division of who is responsible for what, and the final decision-making remains with those whose competence the issue concerns. I lead all product development and production. My husband Konstantin is responsible for finance, retail and franchise development. Brother Maxim is engaged in marketing and wholesale activities. Strategic decisions are made collectively.
By the way, two more members of our family work at Jumbi - my mother and my younger brother Nikita. Mom is in charge of a warehouse, Nikita is a programmer. Our children also help in the project - as photo models.
Economics of the project
Alexandra: Now the Jumbi company produces more than 350 types of products for children. The main focus of our assortment is hats - helmets in autumn and winter, and light hats and scarves in spring and summer. But we are gradually expanding the line: 80% are hats, and 20% are mittens, snoods, bibs, thermal underwear, sets for newborns, etc.
Prices for our demi-season and summer hats start from 390 rubles, winter hats and helmets cost from 890 rubles. During the winter months, sales volume is higher. Average monthly turnover is 1.3 million rubles. The ratio of our sales in retail and wholesale is approximately equal. Since our products are seasonal, sales increases occur before the season changes.
Our main expenses are staff salaries, purchase of materials, repairs or replacement sewing machines, advertising, rental of premises for production and “islands” in shopping centers.
Maksim: In addition to retail sales on our “islands” in Izhevsk and the “islands” of franchisees in Nizhny Novgorod, Yekaterinburg and Chelyabinsk, the rest of the sales are via the Internet. Accordingly, 90% of the advertising budget consists of Internet traffic costs - we promote wholesale orders through the website ( contextual advertising), we post on specialized platforms, various forums, on Avito, on social networks. We pay special attention to working with the database and communicating with regular customers.
We do not use advertising in print publications, placement on billboards and other offline channels - it is difficult to obtain statistics and calculate effectiveness there; As the practice of other businesses shows, advertising on offline platforms is not effective.
Alexandra: Now the Jumbi company has more than 70 wholesale customers in 35 cities of Russia and Kazakhstan, as well as three franchisees - in Nizhny Novgorod, Yekaterinburg and Chelyabinsk. One of the franchisees already has two retail outlets.
After successfully launching our own retail outlets, we decided to scale our business in the format franchises, because This is the fastest option for growth, with the lowest level of investment. And since we are developing on working capital, without attracting loans, this remains a priority for us.
Thanks to the franchise, we have improved many business processes and improved conditions for partners. Until the end of the high season business activity In 2017-2018 we plan to open ten more “islands”.
Unlike many competitors, we have a constant inventory, all wholesale orders are collected from the warehouse, and not by pre-order. Orders from wholesalers and franchisees are placed on our website and are connected to 1C.
Only those who do nothing make no mistakes
Maksim: As in any developing business, we have made, and are still making, mistakes. But without them, business development is impossible. Working on mistakes moves the company forward.
Lack of focus (we started sewing the entire range of clothing, without narrow specialization), outsourcing the production of products (we came to our senses in time, now we sew ourselves), purchasing low-quality components, erroneous KPIs for staff, incorrect pricing for franchisees - this is an incomplete list of errors that we had to work with at the initial stage, but which allowed us to review and change many processes.
Alexandra: In the near future we plan to buy equipment for complex knitting of fabric and products, increase production to 10 thousand pieces per month (currently about 4 thousand), and expand the staff at least twice. On the horizon of three years - to build retail network, increasing to 50 retail outlets. Enter the top ten manufacturers of hats in Russia.
We want things with the “Made in Russia” label to be perceived by consumers as high quality goods. We would like to see O Most of the children are wearing high-quality Russian hats, and not Chinese, Polish or Finnish ones. We are inspired and motivated for further development by grateful feedback from our customers and partners.
It's cool to create something new; not necessarily new at all, but different from others and better in quality, service, design. And we can do it.
In preparation withtatiilog information used "Your own business"
