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Thank you for visiting the McDonald's website. We try to do everything to ensure that our visitors treat with respect trademark and McDonald's products, including compliance with obligations to protect personal data and the right to privacy. We also protect and protect the privacy of children who visit our site.
Thank you again for visiting our website and for your trust in McDonald's.
McDonald's Online Privacy Policy
McDonald's Corporation is pleased to provide information to all of its customers regarding its privacy policy. Please be assured that McDonald's takes every precaution to protect the privacy of visitors to this site.
Types of Information We Collect and How It is Used
McDonald's believes that it has the right to collect personal information such as: name, address and Email if you voluntarily provided it to us. For example, personal information may be collected from you to respond to your questions about the McDonald's website, McDonald's products, or if you register on the site to participate in competitions organized by McDonald's.
Dissemination of Personal Information
McDonald's may share personal information within the McDonald's family. The McDonald's family includes McDonald's Corporation, our licensees, and our subsidiaries and affiliates. Of course, such information will only be used by the McDonald's family in accordance with this policy. From time to time, with your permission, we will send you marketing information such as discount coupons, new products, etc. If you indicate that you do not want to receive such materials, we will not send them to you.
McDonald's may engage other companies to perform a number of functions, such as fulfilling orders, assisting with marketing programs, providing technical services for our websites, etc. These companies may have access to personal information as necessary to perform such functions. However, these companies may only use such personal information to perform this function and may not use it for any other purpose.
McDonald's does not sell, transfer or disclose personal information to third parties outside the McDonald's family. However, with your permission, we will sometimes send marketing information on behalf of one of our business partners about products and services they provide that may be of interest to you. You may be asked if you would like to receive marketing materials from McDonald's business partners. If you indicate that you would like to receive such materials, McDonald's will not share your personal information with these partners, but will send mailing or E-Mail on behalf of partners.
McDonald's reserves the right to use or disclose any information to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests and to cooperate with any investigation conducted law enforcement agencies, or a public safety investigation.
Our Children's Privacy Policy
McDonald's is very sensitive to privacy issues. We are proud of our long-term commitment to our visitors. We are especially careful in any interaction with one of the categories of visitors that we especially value: children.
On our websites we offer things such as games and coloring pages that do not require the child to provide any personal information. We collect only limited personal information from children under 12 years of age (such as their email addresses) to respond to their requests online. For example, we may obtain a child's email address to send them a screen saver, but we immediately delete the email address from our system. Alternatively, we may collect the child's email address to enter their details into a prize draw. We may also ask the child to provide the parent's email address so that we can notify the child or obtain consent. Without the consent of a parent or guardian, we will not collect more than detailed information from a child under 12 years of age, such as mailing address, phone number. McDonald's will not require more personal data from a child than is reasonably necessary to work online, as a condition of the child working in such a mode. Personal information collected from children is used solely by McDonald's and other organizations that provide technical, performance or other services to McDonald's. These organizations may provide services, such as improving our site, fulfilling requests, or administering sweepstakes. Information about personal data is not sold or transferred to third parties.
Access
You control any Personal Information you provide to us. At any time you may wish to correct your Personal Information or change your preferences regarding contact from McDonald's or the McDonald's Family, you may notify us by sending a notice to the email address provided below.
To review, delete, change any personal information we have about you, we ask you to send us such notice.
To review, delete, change any personal information we have about your child, we ask you to send us such notice
Links to Other Sites
We may offer links to sites that are not operated by McDonald's. If you visit one of these sites, you should review their privacy and personal information policies. We are not responsible for the policies and practices of other companies, and any information you provide to such companies is subject to their privacy policies.
McDonald's sites outside Russia
All McDonald's Sites operated by McDonald's Corporation will adhere to this privacy policy. Some Policies may change due to local laws or circumstances unique to such countries. However, in all cases, sites operated by McDonald's Corporation will comply with the obligations to our visitors set forth in this policy regarding the collection, use and dissemination of personal information.
Franchisee Websites
Every person, thing or company has its own story. For some it is sad, for others it is ordinary, and for others it is enviable. It is the last characteristic that fits perfectly into the description of the history of McDonald's. No matter how much the company was criticized for imposing unhealthy food around the world, the obesity of the American nation, and so on, the approach to business turned out to be extremely successful. And no one can take that away. On the contrary, many companies look up to McDonald's. So how was the company created? The business began back in 1940, when two brothers, Dick and Mac McDonald, opened the first barbecue restaurant in San Bernardino, California. They took their business very seriously, and the small restaurant at the intersection of Fourteenth and E streets, serving motorists as well, became a very popular place throughout the area by the mid-1940s. Soon the popularity gained such proportions that competitors began to appear and, although the business was not fundamentally threatened, many problems arose with hiring staff. Small restaurants literally fought with each other for cooks and waiters. Among other problems that were an obstacle to greater profits, one can highlight a narrow circle of restaurant visitors - they were mainly young people, as well as the constant loss and damage of dishes due to the fault of these same young people. It was time for change. After analyzing the accounts for several years, the McDonald brothers discovered that the bulk of their turnover was hamburgers and made a decision that became fateful. In 1948, they closed their restaurant for several months and after opening they introduced their quick service system, which became the prototype of the modern restaurant. fast food. The system or principle itself consisted of quick service, low prices and the maximum possible volumes of trade turnover. Although such an idea was not so new, no one had thought of implementing it so successfully. There were no more waitresses who discouraged married couples from visiting such restaurants; disposable tableware , which does not need to be washed and constantly repurchasing missing or broken sets. But the most important thing is the completely remodeled restaurant kitchen, everything was thought out to the smallest detail with one single goal - to maximize the volume of products, reducing the time of preparation and serving visitors. By the way, it was then that the original McDonald's character appeared - the cook Shustrik, who was replaced by Ronald McDonald in 1967. The story of Ray Kroc. Despite the fact that the idea of a fast food restaurant was very successfully brought to life by the McDonald brothers, the company itself today pays more attention to the role of Ray Kroc. It may be a little unfair to the brothers, but their contributions are only mentioned in passing on the official website. So the McDonald brothers came up with an idea. Ray Kroc played the main role in the worldwide expansion of McDonald's. It was this man, at the age of 52, who laid the foundation for one of the largest companies in the world. This is the very case when an idea finds an implementer and we observe incredibly successful development! Ray Kroc spent his whole life searching for himself; as a teenager, he left school early and never received a secondary education. During the First World War he worked as an ambulance driver, for which he had to lie about his age. Later he was a pianist, sold paper cups, and finally, as a salesman of cocktail making machines, he met the brothers Dick and Mac, who ordered as many as 8 multi mixers from him. Things were not going well for Ray and such a large order for multimixers surprised him. He was even more surprised when he saw with his own eyes how successfully the restaurant operated, offering a very limited menu to its visitors - hamburgers, potatoes and drinks. Ray Kroc, thanks to his vast experience in trading, was able to see great potential in creating a chain of restaurants throughout the country. He shared his vision with his brothers and since there was no other suitable candidate for the role of franchise agent, the brothers happily accepted the offer. It must be said that even before meeting Kroc, the brothers were looking for ways to expand their business. Despite the fact that the basic principles of franchising had already been formulated, including in the field of fast food, McDonald's were not able to expand the network of their restaurants on their own, and with only varying success they traded licenses and revealed their secrets to everyone for free. The far-sighted Kroc was able to discern shortcomings in the licensing system, namely that most franchisors saw their role as getting rich quick and did not control the franchisees in any way, which ultimately undermined the entire business. This approach did not suit our hero, and he immediately realized that it was necessary to focus on the long term. This idea is central to the subsequent success of the McDonald's Corporation - a unique franchising system for that time. Thus, in 1955, Ray Kroc founded the McDonald's System, Inc. and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald's sold its 100 millionth hamburger. Ray Kroc wanted to build a restaurant chain that would be known for its consistent quality and versatile cooking methods. The burgers, fries, and drinks were supposed to be the same in both Alaska and Alabama. By the way, in 1961, Ray Kroc opened the first Hamburger University in a new restaurant in Elk Grove Village, Illinois, which allowed franchisees and operators to effectively train to maintain and develop the success of McDonald's. Various studies were also carried out there on the creation of new products, storage of semi-finished products and serving methods. Every person, thing or company has its own story. For some it is sad, for others it is ordinary, and for others it is enviable. It is the last characteristic that fits perfectly into the description of the history of McDonald's. No matter how much the company was criticized for imposing unhealthy food around the world, the obesity of the American nation, and so on, the approach to business turned out to be extremely successful. And no one can take that away. On the contrary, many companies look up to McDonald's. So how was the company created? The business began back in 1940, when two brothers, Dick and Mac McDonald, opened the first barbecue restaurant in San Bernardino, California. They took their business very seriously, and the small restaurant at the intersection of Fourteenth and E streets, serving motorists as well, became a very popular place throughout the area by the mid-1940s. Soon the popularity gained such proportions that competitors began to appear and, although the business was not fundamentally threatened, many problems arose with hiring staff. Small restaurants literally fought with each other for cooks and waiters. Among other problems that were an obstacle to greater profits, one can highlight a narrow circle of restaurant visitors - they were mainly young people, as well as the constant loss and damage of dishes due to the fault of these same young people. It was time for change. After analyzing the accounts for several years, the McDonald brothers discovered that the bulk of their turnover was hamburgers and made a decision that became fateful. In 1948, they closed their restaurant for several months and after opening they introduced their quick service system, which became the prototype of the modern fast food restaurant. The system or principle itself consisted of fast service, low prices and the maximum possible volume of turnover. Although such an idea was not so new, no one had thought of implementing it so successfully. There were no more waitresses who discouraged married couples from visiting such restaurants; disposable tableware was introduced into everyday use, which did not need to be washed and constantly repurchase missing or broken sets. But the most important thing is the completely remodeled restaurant kitchen, everything was thought out to the smallest detail with one single goal - to maximize the volume of products, reducing the time of preparation and serving visitors. By the way, it was then that the original McDonald's character appeared - the cook Shustrik, who was replaced by Ronald McDonald in 1967. The story of Ray Kroc. Despite the fact that the idea of a fast food restaurant was very successfully brought to life by the McDonald brothers, the company itself today pays more attention to the role of Ray Kroc. It may be a little unfair to the brothers, but their contributions are only mentioned in passing on the official website. So the McDonald brothers came up with an idea. Ray Kroc played the main role in the worldwide expansion of McDonald's. It was this man, at the age of 52, who laid the foundation for one of the largest companies in the world. This is the very case when an idea finds an implementer and we observe incredibly successful development! Ray Kroc spent his whole life searching for himself; as a teenager, he left school early and never received a secondary education. During the First World War he worked as an ambulance driver, for which he had to lie about his age. Later he was a pianist, sold paper cups, and finally, as a salesman of cocktail making machines, he met the brothers Dick and Mac, who ordered as many as 8 multi mixers from him. Things were not going well for Ray and such a large order for multimixers surprised him. He was even more surprised when he saw with his own eyes how successfully the restaurant operated, offering a very limited menu to its visitors - hamburgers, potatoes and drinks. Ray Kroc, thanks to his vast experience in trading, was able to see great potential in creating a chain of restaurants throughout the country. He shared his vision with his brothers and since there was no other suitable candidate for the role of franchise agent, the brothers happily accepted the offer. It must be said that even before meeting Kroc, the brothers were looking for ways to expand their business. Despite the fact that the basic principles of franchising had already been formulated, including in the field of fast food, McDonald's were not able to expand the network of their restaurants on their own, and with only varying success they traded licenses and revealed their secrets to everyone for free. The far-sighted Kroc was able to discern shortcomings in the licensing system, namely that most franchisors saw their role as getting rich quick and did not control the franchisees in any way, which ultimately undermined the entire business. This approach did not suit our hero, and he immediately realized that it was necessary to focus on the long term. This idea is central to the subsequent success of the McDonald's Corporation - a unique franchising system for that time. Thus, in 1955, Ray Kroc founded the McDonald's System, Inc. and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald's sold its 100 millionth hamburger. Ray Kroc wanted to build a restaurant chain that would be known for its consistent quality and versatile cooking methods. The burgers, fries, and drinks were supposed to be the same in both Alaska and Alabama. By the way, in 1961, Ray Kroc opened the first Hamburger University in a new restaurant in Elk Grove Village, Illinois, which allowed franchisees and operators to effectively train to maintain and develop the success of McDonald's. Various studies were also carried out there on the creation of new products, storage of semi-finished products and serving methods. To date, more than 80,000 people have been trained. The McDonald's company and Ray Kroc are inextricably linked with each other and, in fact, Ray's history is the history of the company, this is the official position. Until his death on January 14, 1984, confined to a wheelchair, he went to work in the San Diego office. His role for the McDonald's corporation is comparable to the role of Henry Ford with his automobile assembly line and the slogan “a car for everyone” or Steve Jobs with his “Think Different”, who, after returning to Apple in 1998, returned to its former glory and profit within a few years. Despite everything, the company continues to follow the inspiring principles started by the McDonald brothers and developed by Ray Kroc: a small menu with high quality standards, friendly service, cleanliness and accessibility to a wide range of people. This was the story of the McDonald's company, beloved by millions, write in the comments under this video if you like to look there, and also put your thumb up and click subscribe to the channel so as not to miss even more interesting videos about the brands you love!
Almost 100% of the company's shares are in free float. Capitalization as of mid-June 2009 - $64.2 billion.
The company's chairman and chief executive officer is James A. Skinner, and its president is Don Thompson.
Assets
The assortment of restaurants includes hamburgers (including Big Mac), sandwiches, French fries, desserts, drinks, etc. In most countries of the world, the chain's restaurants sell beer, but in Russia, McDonald's restaurants are completely non-alcoholic.
As of mid-June 2009, 32,060 restaurants operated under the McDonald’s brand in 118 countries (including about 14 thousand of them located in). Of these, a significant proportion (25,578) were franchised, so the variety of restaurants, portion sizes and composition may vary greatly from country to country.
At the end of 2010, the corporation has 32,737 restaurants around the world, losing the championship to Subway.
The year the first McDonald's food outlet opened in Europe.
One of the company's most developing projects recently has been the McCafé coffee shop chain.
Performance indicators
Revenue for the entire McDonald's Corp. at the end of 2012, it increased by 2% to $27.57 billion.
Business in Russia
Story
2020
2019
Dismissal of a CEO due to an office romance
Purchase of an AI company to launch a robot that takes orders at MakAvto
Purchase of AI software developer Dynamic Yield
On March 25, 2019, McDonald's announced the acquisition of Dynamic Yield, but did not disclose the cost of the transaction. According to TechCrunch sources, McDonald's paid more than $300 million, making the purchase the largest for the fast food chain in more than 20 years. Read more.
2018: New technologies force McDonald's employees to run away from restaurants
In March 2018, it became known that the introduction of new technologies does not make work at McDonald’s easier. Moreover, due to the increase in IT innovations, restaurant employees have to work harder, many cannot cope with the workload and quit.
McDonald's has implemented a large number of new electronics, which optimized staff work and improved customer service. Thus, self-service terminals have appeared in many restaurants, making it possible to relieve queues. In some cafes, tablets are available, with which visitors can access the Internet, visit social media, play games, etc. while eating.
The company is actively developing the Experience of the Future project around the world, which provides for independent ordering by a client who does not need to stand in a long line. In addition, as part of this program, the fast food restaurant chain is constantly updating its menu, introducing delivery services and introducing various technological changes designed to improve staff efficiency. However, Experience of the Future backfires on workers.
According to him, the last straw that broke the cup of patience was the launch of the ability to place orders in the mobile application. Dickerson quit because of this function. Other McDonald's employees also said that as a result of various technological innovations, they were given more tasks, often without any increase in salary.
Some restaurants are experiencing long queues due to confusion when ordering via mobile app, self-service terminals and traditional cash registers. According to QSR magazine, in 2017, the average wait time for food ordered at McDonald's increased by more than 30 seconds to about 239 seconds. Orders are processed more slowly than at competing chains such as Burger King, Wendy's and Taco Bell.
Workers prefer to stay away from interacting with new technologies and menu options, which adds to the problem of employee turnover, which is very high in the fast food industry.
According to the People Report, by 2018, turnover work force in American fast food restaurants jumped to 150% - this means that 30 people pass through one cafe with a staff of 20 employees every year. It's about about himself high rate since 1995, when People Report experts began conducting this research.
People Report executive director of operations Michael Harms attributed staffing problems at quick service locations to the overly rapid adoption of new technologies, as well as low wages and high work tempo.
2014: Advice for employees not to abuse McDonalds food products
In January 2014, the McDonalds chain posted on its corporate website advice for employees that they should not overconsume hamburgers, cola and French fries, as these products are not good for the body. The “candid confession” of the global fast food giant triggered a wave of reproaches and lawsuits against the company.
Not long ago, the film “The Founder” was released about Ray Kroc, the creator of the McDonald’s empire. This is the most popular fast food chain in the world. Ray is accused of trying to erase the real founders of McDonald's from history, because the giant actually has not one, not two, but three fathers.
“Nothing in the world can replace persistence. No talent. Neither education. The world is full of educated homeless people. Persistence and determination are all-powerful,” is Ray Kroc’s life motto, thanks to which the McDonald’s brand is known in almost any geographical latitude: both in Des Plaines in the USA, where the businessman launched his first restaurant, and in Lesotho in Africa.
Before Ray Kroc, along with Albert Einstein and Mahatma Gandhi, was included in Time magazine's list of the 100 most important people of the 20th century and before a film was made about him, the American's perseverance and determination were repeatedly tested by fate.
Ray was the son of immigrants who sold mixers. No one even thought that he would remain forever on the pages of history. This continued until he was 52 years old.
One day he learned that a small restaurant in San Bernardino, California, had ordered as many as eight mixers. “What restaurant makes 40 cocktails at once?” Ray wondered. It was 1954, when the paths of Ray Kroc and the McDonald brothers, the authors of the idea and founders of the McDonald's restaurant, crossed paths.
They were also descendants of immigrants and always worked in tandem. The brothers' business projects ended in fiasco one after another, and they decided to focus on the restaurant industry. In 1940 San Bernardino they started a small restaurant for travelers. The waitresses there brought orders for cars. Everything in the kitchen was mechanized, and each worker was responsible for only one stage of food preparation. They baked buns, put tomatoes and onions in them, and prepared meat for chops.
Soon the McDonald brothers' income reached $350 thousand a year. The next step in their expansion was new premises. In 1954, 9 new locations were opened and 21 franchise agreements were entered into. But because of this, the brand lost quality. It was another fiasco.
However, at this moment Ray Kroc entered the scene. The mixer seller offered the brothers joint business and became their franchise agent. Kroc improved the system created by the brothers. Now each sandwich had to contain the same number of cucumber slices and onion rings, each piece had to be weighed to the nearest gram.
The brothers were reluctant to accept the businessman's ideas. Relations between the partners began to deteriorate, and in the end they became completely cold.
How much is the company worth today and how its shares grew
At the time of Kroc's death in 1984, McDonald's was a large chain with 7,500 branches in 31 countries and a company value of $8 billion. Maurice Macdonald died 10 years after the sale of the company, Richard - 27 years later. The brothers left behind $1.8 million.
Currently, McDonald's is a chain of more than 30 thousand restaurants in more than 100 countries. The company's value is estimated at $110 billion.
Shares of the McDonald's chain are at record highs. Those who bought McDonald's securities last year are now one-third richer. Within two years, the shares have already risen in price by 70 percent.
Analysts believe in the continued prosperity of the famous fast food chain. Already more than $154 must be paid for one share listed on the New York Stock Exchange.
Processes in the company will be constantly automated: already now, when placing orders, people are being replaced by machines. Introduces the ability to order goods using mobile phone. The financial benefits of these solutions will already be visible in the coming years.
Real owners of the company
The company is public, so it does not have a sole owner. Almost 100% of its shares are in free float. 85% of all restaurants are owned by 5,000 independent entrepreneurs around the world.
Stephen Easterbook is the new CEO of McDonald's, who came to this post in 2015. He must keep the restaurant chain out of trouble, he announced the company's recovery plan. The chain's main problem is that the fashion for healthy eating and an active lifestyle is causing consumers to turn away from fast food. The company's annual net profit is $4.55 billion.
How to buy McDonald's shares and become a co-owner of the company
No bank will provide stability in the face of inflation and devaluation of the gold reserve, and the shares of the largest, stable company in the long term provide higher dividend income than the interest on deposits offers. Having a piece of property in a good company can feel as confident as holding money on a term deposit.
Today it is not a big problem to buy McDonald's shares. In Russia you can buy them using a regular broker.
The second option is to gain access and buy shares there. The advantage of this option will be a 13% tax on dividends, while in St. Petersburg, due to legal issues, you will have to pay 30%.
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